E-LEARNING COMMITTEE IN POLISH

CHAMBER OF TRAINING COMPANIES

SŁAWOMIR ŁAIS
CHAIRMAN OF E-LEARNING COMMITTEE
[OSI COMPUTRAIN]
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 Role of E-learning Committee
• xxx

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 Our expectations
• To transfer best practices of e-learning market
monitoring and evalution to Poland
• To transfer tools, solutions
• To evalute potential business connections between
participants and Spanish companies

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POLAND IN NUMBERS
MAŁGORZATA CZERNECKA
[EHRP]
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 Why do we have problem with
numbers?

• The sources and statistics concerning e-learning

market in Poland do not exist
• There are some reports available covering the period
of 2006-2010 but they do not include all the relevant
data

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How has the use of computers and the
Internet risen in Polish SME sector?

• The use of computers has been rising gradually from

95% in 2007 to 97% in 2010.
• As for the access to the Internet, it has risen by 3%
over the same period of time (from 93% to 96%)

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 Why do companies use the
Internet?
• Banking and financial services (85%)
• Communication with public administration (89%)
• Trainings and education (28%)

On average in Polish companies there are 31.2 hours of

training per person per year, which is more than avarage
for the other EU countries (18.1 hours)

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Do working people in Poland want
to educate themselves?

Yes!!!

46% (in 2009)

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 How do people in Poland educate
themselves?

• Educational programms on TV (28%)

• Internet (27%)
• Books and specialist magazines (18%)
• Trainings, courses and lectures (14%)
• E-learning trainings (4%)

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How many companies use
e-learning trainings?

In Poland 40-45%
of companies use
e-learning
to train their staff

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E-LEARNING IN POLAND MAREK HYLA
[E-LEARNING.PL]
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 E-learning hype cycle in Poland

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Press publications Bankrupcy of couple

SkillSoft and Massive press EU funding for T&D Many new
questioning the of Polish e-learning
SABA in Poland publications project started e-learning companies
valueof e-learning companies 12
Origin of e-learning in Poland

IT

E-learning
companies

Web
T&D
marketing

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 EU funds
• Influence of EU-funds for e-learning in Poland
– The biggest e-learning project in Poland: Akademia PARP
(EU-funded training initiative for SME) with a budget of
25M EUR
– Additional points for the project during evalution in
Human Capital Operational Prorgramme if e-learning
inside
– Influence on innovation in the T&D field by EU-funded
programmes (EQUAL, Innovative Economy Operational
Programme, LEONARDO, etc.)

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 E-learning state of thinking
in Poland

Past Present Future

Dedicated E-learning Webinars Social learning
e-learning platforms E-learning
courses de facto Blended Games
Off-the-shelf implementation learning
content Simulations

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Weaknesses of Polish e-learning market
• Common understanding of e-learning as simple content
delivery via Internet
– The most innovative parties on client side are starting to look to the
future
• Lack of knowledge/expertise on client side
– No motivation to invest in building such a knowledge
• No press/magazine with expertise/knowledge
– Bottom-top initiatives to create a pool of knowledge
• Lack of local events focusing on new training technologies
– Perceived as a sales events even if they are

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LOOK AT THE E-LEARNING
CORPORATE MARKET IN POLAND
TOMASZ HOFFMANN
[LEARNUP]
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Biggest e-learning consumers

Local branches
of multinational companies

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State of the market
Corporate client

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 Corporate barriers
connected with introducing e-learning

• Knowledge and skills are underestimated

• Usually there are too few promoters of e-learning
in a company
• Lack of time for learning
• Lack of initiative to pass knowledge on
• Long decision-making processes
• Lack of motivation for using internal training systems

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Areas in Poland to be covered
by e-learning

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LOOK AT THE E-LEARNING SME
MARKET IN POLAND ALEKSANDRA MYKOWSKA
[DOM SZKOLEO I DORADZTWA]
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 SME - Very demanding customer

• Think 5 times before choosing and paying

• Demand practical knowledge, skills
• Don’t „buy” anything useless
• Learn by experience at work and later sometimes
think about learning in the other way
• Want practical tools and tips
• Old owners of SME don’t believe in training at all

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 SME and e-learning

• 99% of companies in + Saving time and money

Poland + Allow to combine work
• Employ 70% of workers and study

• 14% of those SME - Lack of social interaction

which train employees - Difficulties with self
used e-learning motivation
LOOK AT THE E-LEARNING
ACADEMIC MARKET IN POLAND
JOANNA SCHMIDT
[EDUSTACJA.PL]
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E-learning on the Akademic Market
General information
• Public schools – only open source (99%)
• Private schools – open source and commercial platforms
• Investments in e-learning mainly from EU grants
• Starting to build the whole e-learning division, if only there is
a management which believes in e-learning education
• New regulations in the Parlament – the proposal is to allow
University make programme 100% e-learning (nowadays the
maximum is 60%)
• Academic market is very rapidly growing
• There is always fear of loosing job for professors

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 Content
• The approach to the e-learning is: „use a platform as an
additional comunication channel with students”
• E-learning platforms are used mainly to send e-mails,
moderate forum and upload files
• Slides with content offers very small amount of Universities
• The UE program dedicated for the Univerities allows them to
found the database of different content.

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LOOK AT THE E-LEARNING
EDUCATIONAL MARKET IN POLAND
PIOTR KWITOWSKI
[PRYMUS]
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 E-learning in Polish Education
General information

• According to research of using of ICT in schools

(STEPS project, 30 European countries) there is no
significant differences between countries (including
Poland) in terms of:
– the number of schools with Internet access,
– the number of teachers with professional competence in
use of ICT,
– the number of computer labs in schools.

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 Human factor
• The modern student is expecting:
– current information (just-in-time vs just-in-case dillema)
– engaging, interactive, multimedial and multisensory
content
• E-learning is implemented easier when the teacher:
– knows how to use Web 2.0 technologies
– allows students to co-learning content
– knows how to stimulate group work
– encourages and acclimate students to get used to critical
thinking

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 E-learning environment
• Internet access is not a substantial barrier to distance
learning in Poland.
• Development of tools for "open source", in Poland
especially for Moodle, eliminated the problem of
creating a virtual learning environment.
• Using e-learning in teaching in Education in Poland is
supported by the legal system, including the Law on
the Education System, regulations, guidelines and
recommendations to the Ministry of Education

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LOOK AT THE E-LEARNING
PUBLIC MARKET IN POLAND
MAREK HYLA
[E-LEARNING.PL]
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 Early adopters vs Laggards

• Most of Polish public institutions are among

conservative part of the T&D market (Late Majority
and Laggards)
– Polish National Bank as a counter example (Early adopter
with an open educational e-learning programme for
financial development)

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 Business environment
• Price is usually the single criteria of choosing the
deliverer
– The quality of the project is jeopardized by this factor
• A lot of formal requirements both in the stage of
placing a proposal and delivering a project
– Bureaucracy
• Big bids tend to be protested
• … which means that this kind of projects is more
complicated and less profitable

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THANK YOU!
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