with the launch of Maggi noodles .€ The company came into existence in 1872 in Switzerland € Nestle group of companies introduced Maggi brand in India in 1982 .

€ With more than 15 flavors in stock. it is widely tasted & admired for its Original Maggi Flavor Now it enjoys around 90% market share in this segment € .€ Over the years Maggi has launched several products under its Brand Name.

Atta Noodles Cuppa Mania .Rice Mania Maggi Tomato Veg.

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€ It is a Product Of Indo Nissin Food € Goal was to create food that could be eaten anywhere any time € In 1958 Nissin Introduced ´Chicken Ramenµ as the first instant ramen € Nissins has over 21900 employees and Net sales of $3.2 billion per year € It operates 29 plants in 11 countries .

€ It was launched in India 1991 € For past 10 years it has been distributed by Marico € Brand is credited with Innovating a new category of Cup-noodles in Indian Market € Top Ramen holds 90% share in the Cup-noodles Market € It is also credited with the launch of Curry noodles in India .

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1. . H0 ² There is no significance difference between customer preference for Maggi and Top Ramen H1 ² There is more customer preference for Maggi H0 ² There is no significance difference between Brand recall for Maggi and Top Ramen H1 ² There is more Brand recall for Maggi 2.

Non-Probability Sampling Convenience Sampling € Questionnaire type:.Closed ended questions € Coverage Area:.Mumbai.€ Sampling Method:. € Sample Size:. Thane.120 .

24% Maggi 76% Top Ramen .

12% 35% Daily Weekly 53% Occasionally .

60% 50% 40% 30% 20% 10% 0% One pack Two pack Family pack .

Which brand's latest advertisement you can recall? 20% 80% Maggi Top Ramen .

Availaibility 80 70 60 50 40 30 20 10 0 Poor Average Good Excellent Maggi Top Ramen .

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Packaging 70 60 50 40 30 20 Maggi Top Ramen 10 0 Poor Average Good Excellent .

Offers Provided 50 45 40 35 30 25 20 15 10 5 0 Poor Average Good Excellent Maggi Top Ramen .

H1: There is more Customer Preference for Maggi. null hypothesis is rejected and alternate hypothesis is accepted.84 X2cal > Table value Therefore.02 Table Value=3. Chi-square method:X2cal =32.y y H0: There is no significant difference between customer preference for Maggi and Top Ramen. .

84 X2cal > Table value Therefore. H1: There is more brand recall for Maggi.2 Table Value=3.y y H0: There is no significant difference in brand recall for Maggi and Top Ramen. null hypothesis is rejected and alternate hypothesis is accepted. Chi-square method:X2cal =43. .

€ Limited € € € sample size Limited coverage area Not consider other competitor Not consider substitute .

€ In promotion front Top Ramen failed to make an impact. marketing strategy € Aggressive € Focus on rural market into new segment € Enter .

€ Strengthen the distribution channel of the rural areas € Advertisement campaign with the brand ambassador € Constant eye on competitors .

€ Increase in per capita income of an Indian time is limited € But € So fast to cook ready to eat food market is booming is the key € Innovation .

C. € Panneerselvam.R. .€ Kothari.

Mofpi.toprammen.nestle.nic.€ www.marketing practice.com € www.blogspot.com € www.in .in € www.

Thank You .

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