Thi s is

Wy En.Biz Jeopardy

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Mar keti ng Jeopardy!
Consumers Global Organizations Financials Market segments Wild Card

$200 $300 $400 $500

$200 $300 $400 $500

$200 $300 $400 $500

$200 $300 $400 $500

$200 $300 $400 $500

$200 $300 $400 $500

Need recognition
First step in the consumerdecision making process

Cognitive dissonance
What is an inconsistenc y between value and consumer opinion called?

Culture
What is the set of values, norms, or attitudes that shape behavior?

Self Actualization
What is the highest need in Maslowe’s Hierarchy of Needs?

Global Marketing
What is targeting markets throughout the world?

Multinational Corporation
What is a business that operates between national boundaries ?

Industrializing Society

What is the 4th phase of economic developmen t?

WTO
What is a organization formed to assist with global transactions?

Offers funding up to $10,000
What is the Wyoming Women’s Business Center ?

Intangibility
What is the difference between a product and service?

DAILYDOUBLE

Introductory, Growth, Maturity, Decline
What are the four stages of a product life cycle?

Idea Generation
What is the first step in new product strategy?

Assets = Liabilities + Owner Equity
What is the balance sheet equation?

Mark-Up
What is adding a percentage to base price?

Penetration Pricing
What is charging a low price to reach mass market?

DAILYDOUBLE

Predatory Pricing
What is charging a low price to drive competito rs out of business?

Market Segment

What is a subgroup of people?

Geographic segmentation
What is segmentin g by location?

Psychographic Segmentation
What is segmenting by psychological characteristi cs?

Secondary data
What is data that is already available ?

Sample
What is a subset of a larger group for survey purposes?

Commercialization
What is the final step in new product developme nt?

Marketing Channel
What is a business structure through which products flow?

Marketing Plan
What is the best way to project marketing needs?

Final Jeopardy
Self-Actualization Self-Esteem Social Safety Physiological

Final Jeopardy Response
What is Maslowe’s Hierarchy of Needs?

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