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SUMMER TRAINING PROJECT REPORT
At TATA MOTORS LIMITED
Submitted in fulfillment for the Award of the degree of Master of Business Administration (2009-11) Submitted by Nidhi Girdhar MBA
BANASTHALI UNIVERSITY CSCHEME JAIPUR CAMPUS, RAJASTHAN
This is to certify that the Summer Training Report titled Starbuses is an original work submitted by Nidhi Girdhar, Enrollment No……………, MBA IIIrd semester student of ……………… for the fulfillment of Master of Business Administration (MBA) program of University under the guidance of Mr. A.K. Salooja and the same has not been submitted to any other University or Institute for award of any Degree.
Dr. N K Joshi Director ………………
I, NIDHI GIRDHAR do hereby declare that the summer training project report submitted by me for the fulfillment of the requirement for the award of degree of MBA (MASTER OF BUSINESS ADMINISTRATION) of RAJASTHAN, This work is original and it is not sent for publication.
New Delhi. Last but not the least.STARBUSES I student of “BANASTHALI”. I got an opportunity to work in “TATA MOTORS-Commercial Vehicle Business Unit”-Regional Office. Buses) who helped me in completing my project. Ashwani Budhiraja (Divisional Manager – Defence Business) for giving me a chance to work under their mentorship and teachings. I am immensely grateful to Mr. NIDHI GIRDHAR INDEX CONTENTS PAGE NO. who helped me in whatever capacities they could do to make my stay at Tata Motors Limited. I convey my most sincere and heartily thanks to for their valuable suggestions and very useful guidance during my project work. I would like to extend my heartfelt thank especially to them for not only unlimited and unforgetful supports but for their kindness to help me in work and project related problems also. a stay were I have immensely not only of my subject area of marketing but also about corporate culture. RAJASTHAN specializing in subject (“MARKETING & HR”) as a part of curriculum required to undergo 60 days training in organization. TATA MOTORS . I would also like to express my heartfelt thank to Mr. It was a great pleasure to work with such an esteemed organization. strategy and knowledge and as to how modern day organization work. A pleasant one. I am also indebted to all the members of the marketing department. Amit Razdan (Manager – Defence Business) and Sanjay Bhatia (Regional Sales Manager.
........... INTRODUCTION STRUCTURE OF COMMERCIAL INDUSTRY MAJOR COMPANIES OF INDIAN COMMERCIAL INDUSTRY COMMERCIAL VEHICLE PRODUCTION AND EXPORT TRENDS PROFILE OF TATA MOTORS …………………………………………….... INTRODUCTION JOINT VENTURES IMPORTANT DEVELOPMENTS BUSINESS UNITS COMPETITORS VALUES OF TATA GROUP STRUCTURE OF PROJECT ………………………………………………...... CHAPTER-1 INTRODUCTION.....STARBUSES EXECUTIVE SUMMARY……………………………………………................ TATA MOTORS ... INDIAN COMMERCIAL VEHICLE INDUSTRY ……………………. STARBUSES ………………………………………………………………… STARBUS RANGE AESTHETIC AND TECHNICAL FEATURES OF STARBUSES STARBUSES FOR BRTS CHARACTERISTICS OF STARBUSES FOR BRTS ADVANTAGES AND DISADVANTAGES OF STARBUSES STARBUSES AND COMPETITION ………………………………….
.... DOMESTIC AND GLOBAL MARKET SHARE AND POSITION TATA AUTHORISED SERVICE STATIONS (TASSes) NETWORK OF STARBUSES IN DELHI AND NCR TATA MOTORS NETWORK OF STARBUSES IN INDIA TATA MOTORS FINANCE …………………………………... CUSTOMER’S OF STARBUSES BRT SYSTEM WHERE STARBUSES ARE IN USE SWOT ANALYSIS ……………………………………………………… STRENGTH WEAKNESS OPPORTUNITY THREATS CHAPTER-2 RESEARCH METHODOLOGY…...... MARKET POTENTIAL ASSESMENT OF STARBUSES…………. OBIECTIVE OF STUDY SIGNIFICANCE DATA COLLECTION SCOPE OF STUDY TATA MOTORS ...STARBUSES MAJOR COMPETITORS OF TATA MOTORS COMPETITIVE SPECIFICATION OF STARBUS COMPETITIVE SALES REPORT (NORTH INDIA) SALES OF (LP909/49) STARBUS MARKET SHARE ………………………………………………………...
. LIST OF TABLES CONTENTS TATA MOTORS .. REFERENCES………………………………………. CUSTOMER NEED ANALYSIS CONCLUSIONS CHAPTER-5 RECOMMENDATIONS…………… ANNEXURE…………………………………………..STARBUSES LIMITATIONS OF STUDY CHAPTER-3 DATA ANALYSIS………………….. AND INTERPRETATION CHAPTER-4 FINDINGS AND CONCLUSIONS.
... GLOBAL AND DOMESTIC MARKET SHARE AND POSITION.......STARBUSES COMERCIAL VEHICLE PRODUCTION TRENDS…………………… COMMERCIAL VEHICLE EXPORT TRENDS………………………...... TATA MOTORS BRT SYSTEM WHERE STARBUSES ARE IN USE.............. COMPETITIVE TECHNICAL COMPARISON OF STARBUS……….. TECHNICAL SPECIFICATION OF STARBUS LOW FLOOR………........ TECHNICAL SPECIFICATION OF STANDARD STARBUS………… TECHNICAL SPECIFICATION OF DELUXE STARBUS……………............................... COMPETITIVE SALES REPORT…………………………………….................. DOMESTIC AND GLOBAL MARKET SHARE POSITION OF ……............ PARAMETERS THAT PEOPLE CONSIDER BEFORE BUYING..... COMMERCIAL VEHICLE A OF LIST OF FIGURES CONTENTS TATA MOTORS ....... AND ULTRA LOW FLOOR CNG TECHNICAL SPECIFICATIONS OF STARBUS SCHOOL………….. COMPETITIVE SALES REPORT...... TATA MOTORS RANKING OF PRODUCT ON THE BASIS OF FEATURES……….
GRAPH OF MCV (PVT.. EXECUTIVE SUMMARY This project has been completed in Tata Motors Limited... DELHI AND NCR MAP OF TATA MOTORS NETWORK OF STARBUSES………… IN INDIA DIAGRAM OF CONVENTIONAL CUSTOMERS…….. MAP OF TATA MOTORS NETWORK OF STARBUSES IN……. The project is on “STARBUSES”... COLLECT CUSTOMER FEEDBACK AND SUGGEST TATA MOTORS . GRAPH OF SALES OF LP909/49…………………………………….) NORTH INDIA……………………………...... The objective of the project is “TO COMPARE THE PRODUCT WITH COMPETITORS. OF STARBUSES DIAGRAM OF SWOT ANALYSIS……………………………...STARBUSES STRUCTURE OF THE PROJECT ……………………………………....) NORTH INDIA…………………………….………….. EGG DIAGRAM OF CUSTOMER NEED ANALYSIS………….. GRAPH OF MCV (STU.
weakness. POTENTIAL CUSTOMERS: Customers of Starbuses and STU where Starbuses are in use. company’s developments and values. ANALYSIS OF CUSTOMER’S NEED: the peripheral needs of the customers. Swot analysis is based on the study of market and competitors of Tata Motors. competitive sales report. MARKET SHARE: It is the analysis of domestic and global market share and position of Tata Motors. Analysis of the primary. their advantages and disadvantages. STARBUSES: Explanation of specification of various ranges of Starbuses. Such recommendations are drafted with the purpose of bringing to light the issues which push the sales of and act as a tool in the hand of salesman.STARBUSES IMPROVEMENTS TO THE COMPANY. SWOT ANALYSIS: Swot analysis explains the strength. COMPETITORS OF TATA MOTORS: Technical comparison of Starbus with competitors. threats and opportunity available to the company. It includes various topics: PROFILE OF TATA MOTORS: It covers the introduction of company. RECOMMENDATIONS: In the end a comprehensive list of recommendations and suggestions is included. joint ventures. secondary needs and TATA MOTORS .” This project starts with the introduction of Indian commercial vehicle industry.
STARBUSES CHAPTER-1 INTRODUCTION TATA MOTORS .
while the heavier ones are termed as M/HCVs. Past trends have shown that CV demand is closely correlated with GDP growth rate (more strongly with the Index of Industrial Production. IIP) of the country and therefore. it is believed that a growth or slowdown in CV demand is harbinger of an upturn or down turn in the economy respectively.Vehicle less than 7. those with seating capacity up to 13 are categorized as utility vehicle(Uvs and not part of LCVs) while those with sitting capacity over 13 passengers are grouped as LCVs. M&M and Tata TATA MOTORS . Approximately 66% of the goods and 87% of the passenger traffic in the country moves via road. The Indian four wheeler industry is duopolic in nature.light commercial vehicle In terms of usage commercial vehicle may be termed as good carriers and passenger carrier. The Indian Commercial Vehicle (CV) Industry is the lifeline of the economy. STUCTURE OF INDIAN COMMERCIAL INDUSTY The Indian commercial vehicle market is segmented on the basis of gross vehicle weight(GVW) .5 ton are classified as LCVs. Among the passenger carriers in the less 7.STARBUSES INDIAN COMMERCIAL VEHICLE INDUSTRY The Indian commercial vehicle industry is cyclical in nature with periods of volume growth leading to investments in fleet capacity and subsequently to periods of correction. The overall commercial industry is split between the LCVs and M/HCVs segment roughly in the ratio of 45:55.5 ton GVW segment.medium commercial vehicle LCVs. HCVs – heavy commercial vehicle MCVs.
THE MAJOR COMPANIES OF INDIAN COMMERCIAL VEHICLE INDUSTRY EICHER MOTORS LIMITED FORCE MOTORS LIMITED TATA MOTORS LIMITED SWARAJ MAZDA LIMITED MAHINDRA & MAHINDRA LIMITED ASHOK LEYLAND VEHICLE FACTORY GOVERNMENT VOLVO COMMERCIAL VEHICLE PRODUCTION TRENDS (NO. OF VEHICLES) Category 2003-04 2004-05 29.60% 22.75% 35.02% 2003-04 2004-05 353.09% -27.994 2008-09 42673 Commercial 17.02% 28.8%).57% 32.982 2007-08 549.01% 19.703 2005-06 391.126 Commercial 275.STARBUSES Motors holding a major share in LCV segment (90. OF VEHICLES) Category Vehicles Growth 35.58% -24.67% TATA MOTORS .432 Vehicles Growth 42.6%).24% 71.940 2005-06 40.040 COMMERCIAL VEHICLE EXPORTS TRENDS (NO.60% 10.006 2008-09 417.083 2006-07 519.600 2006-07 49. Ashok Leyland and Tata Motors hold a major share in M/HCV (88.96% 5.537 2007-08 58.
To recover costs. TATA MOTORS . This industry has suffered due to two reasons (a) very high rate of interest (b) slowdown in the economy. The average steel prices remained high in FY08 and in Q1 FY09 and the rubber prices too started creeping up in Q1 FY09.Now with the banks easing the interest rates again and improvement in the economic outlook.02%. the manufacturers resorted to a series of vehicle price hikes from beginning of FY09 onwards. will improve the sales of commercial vehicle. For the last two fiscal years the industry has stagnated particularly due to pressure on commercial vehicle segments. This led to a tricky situation where manufacturers increased vehicle prices when demand was actually falling.STARBUSES The production figures of Indian commercial industry shows that the Industry growth continued to be very strong till 06-07 with annual growth range of 35% to -24. The bottom line of the manufacturers too came under pressure especially in Q4 FY08 and Q1 FY09 due to the increase in input cost.
and later expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with Dailmer-Benz AG of Germany.STARBUSES COMPANY PROFILE TATA MOTORS Tata Motors Limited is India's largest automobile company.000 employees are guided by the vision to be "best in the manner in which we operate best in the products we deliver and best in our value system and ethics. midsize car and utility vehicle segments.85 crores (USD 14 billion) in 2008-09. The company is the world's fourth largest truck manufacturer. The company was established in 1945 as a locomotive manufacturing unit . and the world's second largest bus manufacturer. with consolidated revenues of Rs. and among the top three in passenger vehicles with winning products in the compact." Tata Motors is a part of the Tata and Sons Group.70. The company's 23. founded by Jamshedji Nusserwanji Tata and J. Baker. It is the leader in commercial vehicles in each segment. Tata Motors launches its first truck in collaboration with Mercedes-Benz TATA MOTORS . 938.
(HC). Hispano Carrocera S. services and spare parts network comprises over 3500 touch points. (Concorde). A. Following a strategic alliance with Fiat in 2005.STARBUSES Tata Motors' presence indeed cuts across the length and breadth of India. HV Axles Ltd. (Telcon). Over 4 million Tata vehicles ply on Indian roads. A Few of them are mentioned below: Jaguar Land Rover. (Sheba) Tata Daewoo Commercial Vehicle Company Ltd (TDWC). The company's manufacturing base in India is spread across Jamshedpur (Jharkhand). Tata Motors. Tata Technologies Ltd. TAL Manufacturing Solutions Ltd. (HVTL). Pune (Maharashtra). The company is establishing a new plant at Sanand (Gujarat). (TAL). Pantnagar (Uttarakhand) and Dharwad (Karnataka). Tata Motors has several joint venture. it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat power trains. Through subsidiaries and associate companies. The company’s dealership. South Korea. (TTL) and its subsidiaries. has also emerged as an international automobile company. HV Transmissions Ltd. Concorde Motors (India) Ltd. Sheba Properties Ltd. since the first rolled out in 1954. Tata Motors has operations in the UK. subsidiary and associate companies. Telco Construction Equipment Co. TATA MOTORS . Lucknow (Uttar Pradesh). Ltd. (HVAL). sales. Thailand and Spain. Tata Motors also distributes and markets Fiat branded cars in India. the first company from India's engineering sector to be listed in the New York Stock Exchange (September 2004).
Tata remains India's largest heavy commercial vehicle manufacturer and Tata Daewoo is the 2nd largest heavy commercial vehicle manufacturer in South Korea. TATA MOTORS . Tata Marcopolo Motors Ltd (TMML) Tata Motors(SA) Proprietary Ltd (TMSA) TML Distribution Company Ltd (TDCL) NOVA IAI ACQUISITIONS AND JOINT VENTURES TATA DAEWOO COMMERCIAL VEHICLE Tata Motors aimed to increase its presence worldwide. Tata Motors European Technical Centre. it acquired the Daewoo Commercial Vehicle Company of South Korea. • Tata Novus is one of the best selling commercial trucks in South Korea. In 2004. Tata Motors has jointly worked with Tata Daewoo to develop trucks such as Novus and World Truck. Tata Motors Thailand.STARBUSES Tata Motors Insurance Broking & Advisory Services Ltd (TMIBASL). Tata Motors Finance Limited.
Tata Motors became acquired 21% stake in Hispano Carrocera SA.STARBUSES HISPANO CARROCERA Hispano Carrocera In 2005. TATA XENON In 2006. sensing the huge opportunity in the fully built bus segment. Aragonese bus manufacturing company giving it controlling rights of the company. Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the company's pickup vehicles in TATA MOTORS .
The joint venture will absorb technology and expertise in chassis and aggregates from TATA Motors. TATA Motors has formed a 51:49 joint venture in bus body building with Marcopolo of Brazil. The new plant of Tata Motors (Thailand) has begun production of the Xenon pickup truck. it formed a joint venture with the Brazil-based Marcopolo. a global leader in body-building for buses and coaches to manufacture fully-built buses and coaches for India and select international markets. and Marcopolo will provide know-how in processes and systems for bodybuilding and bus body design. This joint venture is to manufacture and assemble fully-built buses and coaches targeted at developing mass rapid transportation systems. Tata’s Marcopolo Buses in the Delhi BRT TATA MOTORS . TMML(TATA MARCOPOLO MOTORS LIMITED) In 2006. with the Xenon having been launched in Thailand in 2008.STARBUSES Thailand.
The sale was completed on 2 June 2008 Tata has gained the rights to the Daimler. The key acquisition would be of the intellectual property rights TATA MOTORS . Tata low floor buses are also used as public transportation buses in Delhi. Lanchester. Mumbai. and Rover brand names. JAGUAR CARS AND LAND ROVER Jaguar car Land Rover After the acquisition of British (JLR) business. Pune. Tata Motors reached an agreement with Ford to purchase their Jaguar and Land Rover operations for US$2 billion. Dailmer and Lanchester brand names Tata Motors became a major player in the international automobile market. Udaipur and Indore. Tata Motors has also gained access to 2 design centers and 3 plants in UK. On 27 March 2008. which also includes the Rover. In addition to the brands.STARBUSES Tata Starbuses are result of joint venture of Tata Motors and Marcopolo of Brazil.
in India. South East Asia. TATA MOTORS .000 engineers and scientists. Spain. and in South Korea. which developed the first indigenously developed Light Commercial Vehicle. established through exports since 1961.STARBUSES related to the technologies. India’s first Sports Utility Vehicle and. Africa. Jamshedpur. South Asia and South America. has enabled pioneering technologies and products. Russia and Senegal. It has franchisee/joint venture assembly operations in Kenya. Lucknow.Tata Motors is also expanding its international footprint. IMPORTANT DEVELOPMENTS TATA SAFARI TATA SAFARI DICOR It was Tata Motors. Tata Safari Dicor is the latest version of Tata Safari. The company today has R&D centre in Pune. established in 1966. Bangladesh. The company's commercial and passenger vehicles are already being marketed in several countries in Europe. the company's Engineering Research Centre. With over 2. Ukraine. and the ability to translate them into customer-desired offerings through leading edge R&D. in 1998. and the UK. The foundation of the company's growth over the last 50 years is a deep understanding of economic stimuli and customer needs. the Middle East.
India's first indigenously developed mini-truck. the India's first fully indigenous passenger car. The mini-truck was a huge success in India with auto-analysts claiming that Ace had changed the dynamics of the light commercial vehicle (LCV) market in the country by creating a new market segment termed the small commercial vehicle (SCV) segment. Tata Ace. India's first indigenously developed subone ton mini-truck was launched in May 2005. Tata Indica became India’s largest selling car in its segment.STARBUSES THE FIRST GENERATION TATA INDICA Tata Indica. Ace rapidly emerged as the first choice for transporters and single truck owners for city and rural transport TATA MOTORS . Tata Motors created a new segment by launching the Tata Ace. TATA ACE Tata Ace was India's first mini truck In 2005. Within two years of launch.
Tata Motors introduced ushered in a new era in the Indian automobile industry. 1. A battery version is also planned.STARBUSES TATA NANO In January 2008. TATA MOTORS .00. WORLD TRUCKS In May 2009. speed. in keeping with its pioneering tradition. Tata Motors launched Tata Nano. Kenya and countries in Asia and Africa by late 2009. Nano has put Tata on the world automobile map. New Delhi. carrying capacity.000 (USD $2. operating economy and trims. the least expensive production car in the world at about Rs.500). by unveiling its new range of world standard trucks. The supermini car was unveiled during the Auto Expo 2008 exhibition in Pragati Maidan. In their power. Tata Nano Europa has been developed for sale in developed economies and is to hit Markets in 2010 while the normal Nano should hit markets in South Africa.
Through its subsidiaries. BUSINESS UNITS: Tata Motors Ltd.Tata Motors is a leader in this segment which caters to the needs of commercial applications with vehicles such as trucks. tippers. and finance options available before going for the vehicle. businessmen. The years to come will see the introduction of several other innovative vehicles. more than 1000 sales and service centres. automotive vehicle components manufacturing and supply chain activities. the company is engaged in engineering and automotive solutions. b) Passenger Vehicle Business Unit. The company is coming up TATA MOTORS . These vehicles have customers which are transporters. high-precision tooling and plastic and electronic components for automotive and computer applications. machine tools and factory automation solutions. construction equipment manufacturing. These people are concerned about the payload. constructors. works as two separate business units:a) Commercial Vehicle Business Unit. R&D is also focusing on environment-friendly technologies in emissions and alternative fuels.STARBUSES they will introduce new benchmarks in India and match the best in the world in performance at a lower life-cycle cost. Tata Motors boasts of vehicles in the sub 1 tonne to 40 tonne GVW category. buses. and automotive retailing and service operations. Besides product development. all rooted in emerging customer needs. AMC and 24 hour customer assistance centre. mileage. The commercial vehicle unit also boasts of 375 dealerships.Tata Motors forayed into this segment a few years back and since then have taken major strides in the segment. trailers. Tata Motors has come up with new initiatives in the recent past which include Reconditioning service. defence vehicles etc. defence organizations etc and they are people who are concerned about the performance of the vehicle more than how the vehicle looks.
In accordance with this. VOLVO HINDUSTAN MOTORS FORCE MOTORS LIMITED EICHER MOTORS LIMITED TATA GROUP VALUES True to the tradition of the Tata Group. Tata Motors is committed in letter and spirit to Corporate Social Responsibility. it plays an active role in community development. It is a signatory to the United Nations Global Compact. and is engaged in community and social initiatives on labor and environment standards in compliance with the principles of the Global Compact. Tata Motors today is etching a refulgent future STRUCTURE OF THE PROJECT TATA MOTORS . serving rural communities adjacent to its manufacturing locations.STARBUSES with new vehicles and is gaining the market share at a fast pace. With the foundation of its rich heritage. So and so that it has become a threat to the already established players within some years of its arrival. COMPETITORS OF TATA MOTORS ASHOK LEYLAND SWARAJ MAZDA LIMITED MAHINDRA & MAHINDRA LTD.
STARBUSES STAR BUSES TATA MOTORS .
TATA MOTORS . and Marcopolo will provide know-how in processes and systems for bodybuilding and bus body design. air conditioned. These ranges of buses also deliver maximum economy to the operators. low entry Starbus CNG buses to the Delhi Transport Corporation. Starbus ranges of buses are smart in look and big on space. The star buses are ideal for all applications like Transportation of company staff As a school bus As transport to tourist destinations As a route bus. manufacture these buses at their plant Dharwad and Karnataka. in 2007. It is joint venture has since resulted in superlative offerings in buses and BRTS (Bus Rapid Transit System) applications. Starbuses are designed on the concept of optimum functionality and comfort. (TMML). This joint venture is to manufacture and assemble fully-built buses and coaches targeted at developing mass rapid transportation systems. Starbuses are available in number of variants with seating capacity ranging from 16-67 seats. The first Landmark in TMML’s BRTS foray is the sale of 525 ultra-modern.STARBUSES TATA Motors has formed a 51:49 joint venture in bus body building with Marcopolo of Brazil. The joint venture will absorb technology and expertise in chassis and aggregates from TATA Motors.
The longer chassis ensures extra legroom for all passengers including those occupying last row seats.STARBUSES THE STARBUSES ARE AVAILABLE IN THE FOLLOWING RANGES Standard Deluxe Low-floor School bus STANDARD STARBUS The Starbus Standard is built to accommodate the needs of travelers who wish to commute long distances quickly. 18.to gives best in class rides and passengers comfort. Moreover. 20. their low NVH levels contribute to smoother rides TATA MOTORS . Moreover. the Starbus Standard also provides maximum economy to the bus operators. AESTHETICS OF STANDARD STARBUS Passenger Friendly The all new Starbus ranges comes with a new chassis and new body . The length and wheelbase of other buses are significantly more room and more seating capacity. 54. comfortably and affordably. 32. and 67. Starbus Standard Buses are available in 16.seater configurations.
The internal styling.STARBUSES Driver Friendly Drivers friendly features are: Ergonomically designed dashboard Seat belt for driver safety Driver's partition Power steering (32/40-seater) Instrument cluster has a simple designed which makes the control easy to use. gives space a new dimension. giving it style and class. TATA MOTORS . Stylish Look The external body is round in shape. with superior fittings.
32 Single Door Manually Operated SFC 407/31 55.5 X 16. Of Tyre Tyre Size Fuel Tank Capacity (litres) Gross Vehicle Weight (kg) Seat Pitch GBS 18 35/9 Mechanical 4+1 7.2 Kw @ 2800 RPM 225 Nm @ 1500 .-67 Single Door Manually Operated SFC 407/31 55.2 Kw @ 2800 RPM 225 Nm @ 1500 .1800 RPM 240 Starbus std.5 X 16.54 Single Door Manually Operated SFC 407/31 55.1800 RPM 240 Starbus std.5 X 16.5 X 16.2 Kw @ 2800 RPM 225 Nm @ 1500 1800 RPM 240 Door Type Chassis Platform Engine Power (Kw) Engine Torque (Nm) Clutch Diameter (mm) Gear Box Type Rear Axle Ratio Steering No.2 Kw @ 2800 RPM 225 Nm @ 1500 1800 RPM 240 Starbus std.-18 Single Door Manually Operated SFC 407/31 55.-16 Single Door Manually Operated SFC 407/31 55. 16 PR 60 5300 5300 5300 5300 5300 5300 Gangway Internal height Overall height (in laden condition) 800 (750 mm on codriver side) 350 1880 2615 800 (750 mm on codriver side) 350 1880 2615 800 (750 mm on codriver side) 350 1880 2615 800 (750 mm on codriver side) 350 1880 2615 800 (750 mm on codriver side) 350 1880 2615 800 (750 mm on codriver side) 350 1880 2615 TATA MOTORS .1800 RPM 240 Starbus std. 16 PR 60 GBS 18 35/9 Mechanical 4+1 7.5 X 16.2 Kw @ 2800 RPM 225 Nm @ 1500 1800 RPM 240 Starbus std.20 Single Door Manually Operated SFC 407/31 55. 16 PR 60 GBS 18 35/9 Mechanical 4+1 7.5 X 16.2 Kw @ 2800 RPM 225 Nm @ 1500 . 16 PR 60 GBS 18 35/9 Mechanical 4+1 7. 16 PR 60 GBS 18 35/9 Mechanical 4+1 7.STARBUSES TECHNICAL SPECIFICATIONS OF STANDARD STARBUS Starbus std. 16 PR 60 GBS 18 35/9 Mechanical 4+1 7.
2 Kw @ 2800 RPM 225 Nm @ 1500 – 1800 RPM TATA MOTORS . The Starbus Deluxe also provides unparalleled operating economy to bus operators. Starbus Deluxe buses are available in 18.STARBUSES DELUXE STAR BUS The Starbus Deluxe is an intra-city bus that takes comfort.2 Kw @ 2800 RPM 225 Nm @ 1500 – 1800 RPM Starbus deluxe-35 Single Door Manually Operated SFC 407/31 55.2 Kw @ 2800 RPM 225 Nm @ 1500 1800 RPM Starbus deluxe20 Single Door Manually Operated SFC 407/31 55. Other features like the use of PVC coated material for body parts and anti-skid vinyl flooring. Tough Built to endure the rig ours of Indian roads. • • • • These buses are provided with ergonomically designed High Back seats with foldable side armrests. without compromising on safety. 28 and 35-seater configurations. quality and aesthetics to a higher level. add to the overall build quality. TECHNICAL SPECIFICATIONS OF DELUXE STARBUS Door Type Chassis Platform Engine Power (Kw) Engine Torque (Nm) Starbus deluxe18 Single Door Manually Operated SFC 407/31 55. 20.2 Kw @ 2800 RPM 225 Nm @ 1500 – 1800 RPM Starbus deluxe28 Single Door Manually Operated SFC 407/31 55.
low floor design and broad doors allow passengers to board and alight quickly and easily.5 X 16. 16 PR 60 5300 800 (750 mm on codriver side) 350 1880 2615 GBS 18 35/9 Mechanical 4+1 7. 16 PR 60 5300 800 (750 mm on codriver side) 350 1880 2615 240 STARBUS LOW FLOOR The Starbus Low Floor has been designed to transport commuters from point A to point B in the utmost comfort. of Tyre Size Tyre Size Fuel Tank Capacity (liters) Gross Vehicle Weight (kg) Seat Pitch Gangway Internal height Overall height in laden condition 240 GBS 18 35/9 Mechanical 4+1 7. TATA MOTORS . Ultra Low Floor City Buses has a floor height of only 380(almost pavement height). The ultra-modern. This feature makes boarding and alighting ).STARBUSES Clutch Diameter (mm) Gear Box Type Rear Axle Ratio Steering No. 16 PR 60 5300 800 (750 mm on codriver side) 350 1880 2615 240 GBS 18 35/9 Mechanical 4+1 7.5 X 16.5 X 16. 16 PR 60 5300 800 (750 mm on codriver side) 350 1880 2615 240 GBS 18 35/9 Mechanical 4+1 7.5 X 16.
5 X 16.STARBUSES convenient even for handicapped passengers.5 X 16. The Starbus School incorporates more than 19 essential features.1800 RPM 240 SCHOOL STARBUS Starbus School buses are designed to provide the utmost safety and comfort to these young minds. of Tyre Size Tyre Size Fuel Tank Capacity (litres) Gross Vehicle Weight (kg) Seat Pitch Gangway Internal height Overall height (in laden condition) Single Door Manually Operated SFC 407/31 55.2 Kw @ 2800 RPM 225 Nm @ 1500 – 1800 RPM 240 GBS 18 35/9 Mechanical 4+1 7. The shorter halts save time and fuel.2 Kw @ 2800 RPM 225 Nm @ 1500 . TECHNICAL SPECIFICATIONS OF STARBUS LOWFLOOR AND ULTRA LOWFLOOR CNG Door Type Chassis Platform Engine Power (Kw) Engine Torque (Nm) Clutch Diameter (mm) Gear Box Type Rear Axle Ratio Steering No. giving better run-times and improved economy to the bus operator too. 16 PR 60 5300 Single Door Manually Operated SFC 407/31 55. from the many other prescribed by the Government. on their daily journey of learning. 16 PR 60 5300 800 (750 mm on codriver side) 350 1880 2615 800 (750 mm on codriver side) 350 1880 2615 GBS 18 35/9 Mechanical 4+1 7. It has a special 'child-safety' features like:- TATA MOTORS .
STARBUSES • • These features include tooth-guards, guardrails, semi-sliding windows, a door with an alarm, anti-skid floors and much more. The bus is also provided with a tubular, swing-type guardrail, a giant one-piece windscreen and 2-way adjustable, reclining seat with a seat belt, which provide the driver with a high level of comfort and visibility. Starbus School is available in a choice of 17-seater, 32-seater and 52-seater options.
TECHNICAL SPECIFICATIONS OF STARBUS SCHOOL
Door Type Chassis Platform Engine Power (Kw) Engine Torque (Nm) Clutch Diameter (mm) Gear Box Type Rear Axle Ratio Steering No. of Tyre Size Tyre Size Fuel Tank Capacity (litres) Gross Vehicle Weight (kg) Seat Pitch Gangway Internal height 800 (750 mm on codriver side) 350 1880 GBS 18 35/9 Mechanical 4+1 7.5 X 16, 16 PR 60 Single Door Manually Operated SFC 407/31 55.2 Kw @ 2800 RPM 225 Nm @ 1500 - 1800 RPM 240 GBS 18 35/9 Mechanical 4+1 7.5 X 16, 16 PR 60 Single Door Manually Operated SFC 407/31 55.2 Kw @ 2800 RPM 225 Nm @ 1500 1800 RPM 240 GBS 18 35/9 Mechanical 4+1 7.5 X 16, 16 PR 60 Single Door Manually Operated SFC 407/31 55.2 Kw @ 2800 RPM 225 Nm @ 1500 1800 RPM 240
5300 800 (750 mm on codriver side)
5300 800 (750 mm on codriver side)
Overall height (in laden condition) 2615 2615 2615
STAR BUSES FOR BRTS
The Government of India and several State Transport Undertakings are making efforts to modernize mass transport in major cities of India. Bus Rapid Transport System . (BRTS) is a modern and viable means of mass transport. One of the most important features expected of BRTS is passenger friendly buses that are clean, efficient and contemporary in looks. The Tata Starbus range of low floor buses with rear engine is ideally suited to BRTS. More and more cities prefer star bus as a means of mass transport. Delhi transport corporation-one of the largest transport undertakings in the world has shown confidence in star buses. Star buses are trendy and passenger friendly. It has proved to be very popular with passengers, particularly in Indore City Transport service ltd. (ICTSL). In fact, Starbus offers citizen a swift, clean and dignified way to travel within the cities. STAR BUS RANGE OF BRTS The BRTS Range of Starbuses, with rear engines and two wide doors, is presently available in three unique designs: • Low floor CNG Walk-in bus
STARBUSES • Low floor Walk-in bus
• Semi Low Floor diesel 2-step Entry bus (to be launched). Star bus offers two unmatched features that make it ideal choice for urban city transport -two wide doors and low floor for entry. The two doors are each 1.2m wide and the low floor for entry and exit measures just 380mm in height. These two features enable faster alighting and boarding of passengers.
STARBUSES FOR BRTS
LOW FLOOR CNG
PASSENGER FRIENDLY FEATURES • Bright and spacious interiors. Windows with rubber beading and rounded corners. TATA MOTORS .STARBUSES LOW FLOOR AIR CONDITIONED CNG CHARACTERISTICS OF STARBUSES FOR BRTS SAFETY FEATURES • • • • • Grab handles with slip resistant covers. to ensure that passenger don’t get hurt. An emergency exit doors that open from top to bottom. Cross belt for wheelchair passenger. Wide jackknife cross doors with a buzzer that must be closed before a bus can move.
time of arrival and other relevant information. Manually operated ramp for easy entry of wheelchairs into the bus. DRIVER’S FRIENDLY FEATURES • • Smart card reader and door control with RF TAG-controlled by driver. Display at the bus stand with back servers. Wide and spacious window pains that help circulate fresh air. etc. • Driver’s kit with bus controller and display system on the bus. with flash memory.STARBUSES • • • • Comfortable sitting with smooth edges and enough legroom. The driver can issue tickets for short trip requests or one –time se by the passenger. ADVANTAGES OF STARBUSES TATA MOTORS . next stop. next route. A central server controls all the information which it receives through GPRS/GPS. FLEET MANAGEMENT SYSTEM • GPRS/GPS System helps in communicating the exact location of a Star bus in a real-time to bus stations. • An LCD or LED display that provides passenger details of the bus route.it provides information on bus arrival and other details like rote availability etc. This is a plug in nit with cash register loaded with single trip smart card. It is operating on solar and back with AC. it keeps an account of the trip and amount spent. • Skill up gradation for star bus drivers. Ample standing space. A residential skill up gradation training is provided to drivers at the Tata Motors state of art training centre at Jamshedpur or Pune. and discards the cards on the last journey.
Maintenance and operating cost is higher than the high floor bus. Installation of GPRS/GPS system helps in communicating the exact location of a Starbus in real time. These will have to be adjusted behind the bus or else it will take space of 4-8 seats inside the bus. TATA MOTORS . Boarding and deboarding is easy and safe in these buses. DISADVANTAGES OF STARBUSES • In ultra low floor buses.STARBUSES • Starbuses of low floor and semi low floor buses have floor height of 380-400mm and 800-850mm respectively. It increases cost structures and require higher specifications for body. • • • Placement of fuel tank or CNG cylinders on the top of the cause refueling problem. Bifold doors provide wide area for boarding and deboarding. A central server controls all information which it receives through GPRS/GPS. In low floor buses the driveways should be smooth. Passenger friendly features provide smooth and comfortable journey. without interruptions because it may harm bus floor. to bus stations. fuel tanks and electrical equipments. • • • • It is good for physically challenged and older people. there is no space under the floor to accommodate the engine.
STARBUSES COMPETITORS OF TATA MOTORS TATA MOTORS .
The names of the prominent players require the mention of: • • • • • • • • Ashok Leyland Volvo Hindustan Motors Swaraj Enterprise Mahindra & Mahindra Eicher Tata Motors Force Motors TATA MOTORS . who are involved in the production of huge quantities of buses.STARBUSES MAJOR COMPANIES OF INDIAN BUS INDUSTRY India bus industry boasts of the major players in this sector.
Mahindra & Mahindra ltd. and passenger buses. custom-made buses. has earned substantial popularity in the India bus industry apart from the heavy duty jeeps and luxury cars produced by it. ASHOK LEYLAND Ashok Leyland is the most prominent players in the manufacture of public utility as well as special purpose buses.it produces school buses as well as Cruisers. MAHINDRA & MAHINDRA LTD. HINDUSTAN MOTORS Hindustan Motors Ltd. produces RTV buses comprising school buses.STARBUSES VARIOUS MODELS OF BUSES EICHER Eicher is producing varieties of buses under the name Skyline Buses . is the sole manufacturer of • • • Tourister 15 Mahindra FJ Minibus Mahindra FJ 470. Mahindra & Mahindra Ltd. It fulfills a large chunk of the demand for buses in India bus industry and the list of its range of buses includes: • • • • • Vestibule Bus Cheetah BS-III Panther BS-II Viking BS-II Stag-BS II TATA MOTORS . It has also begun manufacturing CNG buses following the new pollution control rules and is giving tough competition to its market rivals.
The Starbus range includes • • • • • • • Starbus Standard. According to the amount of sale made by these TASSes TATA MOTORS . At the same time since TSS is located in the NCR region therefore to make the model more accessible for the customers the TASSes were formed. Double deckers with immense capacity for the accommodation of passengers. 20 and so on. only 12-M Bus and Viking SLF BS-III and so on. Starbus Deluxe Starbus Low Floor SFC 407 Turbo Mini-Bus LPO 1616 TC Luxury Bharat Stage-II Bus. It was seen that since the demand for this model was exceptionally high in comparison to the other models therefore it did require greater promotion so as to maximize upon its potential. engaged in the production of buses of the category of Starbus as well as Globus buses.STARBUSES • • Lynx BS-II Viking CNG BS-III Ashok Leyland is also engaged in the production of some special purpose buses as the Airport Tarmac Coaches. LPO 1510 Bharat stage II Bus Globus range variety includes Globus 13. These TASSes act as sub dealers. TATA MOTORS also ranks high among the major players in the India bus industry. Starbus School. The other categories include 12 M Bus-II. TATA AUTHORISED SERVICE STATIONS (TASS) TASSes or the Tata authorized service stations were established in Delhi by TSS last year in the month of June so as to promote the sales of the newly launched model ACE CNG in this region. who are given certain targets every month which they are required to meet.
incentives given to their FSE’s etc. managing basic expenses like electricity charges. the TASSes work independently to the extent of hiring their own manpower. TATA MOTORS NETWORK OF STARBUES IN DELHI AND NCR TATA MOTORS .STARBUSES certain margin money is given to them per vehicle. This margin money may differ according to the changing prices etc. water charges.
GLOBAL MOTORS 4. D V MOTORS 2.P GZB. AO RO S.STARBUSES NDM SHYAMA SHYAM SANTOSH SHIVA TIKKRI HIGHWAY AUTO EXPRESS NIHAL KAPOOR TASSES IN DELHI AND NCR Tass -18 Dealer -02 UNITED.NOIDA PLS. TIKRI SERVICE STATION 5.NOIDA GLOBAL K C GUPTA JOHAR Automobile Sterling There are primarily 5 TASSes established in Delhi. SANTOSH MOTORS TATA MOTORS NETWORK OF STARBUSES IN INDIA TATA MOTORS . These are:1. DV MOTORS TSS SHIVANI.SBD. KAPOOR DIESEL 3.
STARBUSES MARKET POTENTIAL ASSESSMENT TATA MOTORS .
Chandigarh and Uttar Pradesh. The good percentage of this would be low floor and semi low floor buses. Rajasthan and Punjab to include these buses in intra-city travel.STARBUSES Star buses are result of joint venture between Marcopolo and Tata motors.The Starbuses can be used as School bus Staff bus Tourist bus City The major sales come from State Transport Corporations. Hundred buses are already part of the DTC fleet in Delhi and this number could go up. Marcopolo. Some states which have the orders are Karnataka. TATA MOTORS . Tata motors have bagged 50% of the orders from JNNURM. Talks are also underway with state governments of Madhya Pradesh. Tata Motors has bagged an order for 1625 low floor buses from D.C.T. Tata Motors has a 51:49 joint venture with the Brazilian bus manufacturer.These buses are Marcopolo. Maharashtra. widely used as intra-city and inter-city bus .
STARBUSES CONVENTIONALCUSTOMER SWOT ANALYSIS TATA MOTORS .
Tata Motors acquired a 21% stake in Hispano Carrocera. In 2005.STARBUSES STRENGTHS • The internationalization strategy of the company. The global acquisitions and joint ventures are expanding Tata Motors global market. TATA MOTORS . a reputed Spanish bus and coach manufacturer.
Tata authorized service stations. There is definite cost advantage as labor cost is 8-9 percent of sales as against 30-35 percent of sales in developed economies. Spain and South Africa. Indonesia and Eastern Europe. especially in H/MCV segments. Hispano’s presence is being expanded in other markets. • Good service network across the country.STARBUSES giving it controlling rights of the company. Large presence of domestic brands in India. TATA MOTORS . Bhutan. more than 500. • • • Easy availability of spare parts. Tata sells almost 90% of the cars under its brand name in India. And a growing consumer base in Italy. • There is huge demand in domestic markets due to infrastructure developments and Tata Motors is able to leverage its knowledge of the Indian market. on the other hand its subsidiaries sell about 90% of their automobiles in the international market. present across the company. • Large consumer base in the Indian Subcontinent namely Bangladesh. Joint venture of Tata Motors with Marcopolo of Brazil. Sri Lanka and Nepal. • Tata Motors has expanded its production and assembly operations to several other countries including South Korea. Broad based presence of Tata Motors in all the segments of commercial vehicle. South Africa and Argentina and is planning to set up plants in Turkey. OPPORTUNITIES • Tata Motors have some distinct advantages in comparison to other multi-national competitors. WEAKNESS • Tata has not been able to capitalize on its global presence. Tata itself relies on its revenues in India and relies of its subsidiaries revenues in the international market. Tata motor has a vast network of service centres known as Tata Authorized Service Stations (TASSes). Thailand.
a policy required majority-owned subsidiaries of foreign car firms to invest at least US$50 million in equity if they wished to set up manufacturing projects in India and mere car assembling operations were not welcomed. THREATS • Many foreign companies are entering in domestic markets which are giving tough competition to Tata Motors. Chinese company KING LONG is also planning to enter in Indian market. motivate many foreign commercial vehicle manufactures to set up shops in India. Investments in making auto parts by a foreign vehicle maker will also be considered a part of the minimum foreign investment made by it in an auto-making subsidiary in India. High commodity price CHAPTER-2 TATA MOTORS . whom will make India as a production hub and export to nearest market. • Earlier. An Indian cabinet panel has since announced a new automobile policy that sets fresh investment guidelines for foreign firms wishing to manufacture vehicles in the country. The policies adopted by Government will increase competition in domestic market.STARBUSES • Tata motors joint ventures with Marcopolo and Hispano Carrocera. The move is aimed at helping India emerge as a hub for global manufacturing and sourcing for auto parts. For example Volvo. • • High rate of interest of banks.
Competitive analysis – It includes the technical comparison of Starbuses with competitors and competitive sales report and market position of Tata Motors in commercial vehicle segment. The study includes the models under Starbuses.STARBUSES RESEARCH METHODOLOGY RESEARCH METHODOLOGY OBJECTIVE OF STUDY • • Study of Starbuses. their aesthetic and technical features. TATA MOTORS .
I received the data through personal interviews and through questionnaire. PRIMARY DATA: The primary data is collected by contacting the customers. The study provides the knowledge of fundamental concepts related to this industry. companies of commercial vehicle industry.It gives a valuable knowledge of commercial vehicle industry. RESEARCH METHODOLOGY The study is based on the observations and data. Product – Tata Starbus All the analysis and study has targeted Starbus and H/MCV segment. and proposing improvements and suggestions based on the study. These observations and study is done by using primary data and secondary data. The various sources are: Collection of sales data from and collection of technical specification of buses from marketing department THE SCOPE OF STUDY The prime focus of the project is to “study the Starbuses. competition.STARBUSES • Collection of customer feedback. SIGNIFICANCE This project is great means of learning . market scenario. competitive analysis and collect the customer feedback to suggest the improvements to the company. SAMPLE SIZE : The sample size is 20 SECONDARY DATA: The secondary data is the information that I collected from the Tata Motors. TATA MOTORS .
LIMITATIONS OF STUDY The details of technical specification of competitors are not complete. We have assumed that the survey results depict the true market situation. • The customers were reluctant to give their time to trainees. CHAPTER-3 TATA MOTORS . • The survey results were taken from a sample of population therefore will be susceptible to sampling errors.STARBUSES The information provided by sales officer and marketing people is considered valid subject to non availability of verification from other sources. The sales report includes only north India.
STARBUSES DATA ANALYSIS AND INTERPRETATION COMPETITIVE SALES REPORT TATA MOTORS .
232 31 1 Jan. 348 88 1 Sep. 183 139 Nov. 59 31 Dec. 206 323 Oct. 112 110 Feb.STARBUSES NORTH MCV BUS PVT. 266 17 Feb. 29 58 Mar. 407 75 2 TOTAL 3113 704 6 280 85 70% 30% 290 56 81% 19% 461 89 81% 19% 354 92 74% 26% 437 89 80% 20% 384 90 77% 23% 178 50 72% 28% 90 31 66% 34% 264 32 88% 12% 283 17 94% 6% 318 2 99% 1% 484 77 84% 16% 3823 710 81% 19% MCV BUS STV. 94 181 TOTAL 1642 2189 310 173 44% 56% 480 272 43% 57% 223 85 62% 38% 424 277 35% 65% 442 279 37% 63% 529 323 39% 61% 322 139 57% 43% 339 199 41% 59% 178 93 48% 52% 222 110 50% 50% 87 58 33% 67% 275 181 34% 66% 3831 2189 43% 57% TATA MOTORS . 163 279 Sep. 128 50 Nov. STATE TATA AL EICHER SWARAJ M&M BAJAJ TIV COM MSTATA MS COM April 195 84 1 May 234 56 Jun 372 89 Jul 262 91 1 Aug. STATE TATA AL EICHER SWARAJ M&M BAJAJ TIV COM MS TATA MS COM April 137 173 May 208 272 Jun 138 85 Jul 147 277 Aug. 85 93 Jan. 140 199 Dec. 294 90 Oct. 316 2 Mar.
S e p . F e b . Sep. N OR TH 600 % 484 120 461 437 5 00 100 % 407 94% 318 % 99 372 348 88% 84%80% 4 00 81% 81% 35 4 % 80% 384 % 72% 316 294 77 283 280 % 290 70 26274 66 232 266 % 264 300 195 234 60% 178 128 200 40% 90 59 100 20% 0 0% Ap ril Ma y Jun Jul Au g . IND / TATA 08 09 TAT A TIV MS T AT A N OR TH MC V STU . Ja n . Ma r. Ma r. O ct. D e c. N OR TH 600 461 372 % 484 150 437 407 354 348 384 318 % 294 283 316 262 264 266 94% 99% 84%100 81% 74% 80% 232 88% 77% 178 % 66% 72 128 50% 90 59 0% Ap ril Ma y Ju n Ju l Au g . N o v. IND / TATA 200 0 08 09 TATA TIV MS TATA TATA MOTORS IND / M S 400 290 280 234 195 70% 81% IND / M S .STARBUSES N OR TH MC V PVT. D e c . N o v. Fe b . O ct. Ja n .
4 MCV (Pvt) Contribution Haryana 4% JK 5% Rajasthan 19% HP 3% Punjab 24% UP & UA 17% Delhi 28% TATA MOTORS . sale H1(08-09) 742 890 517 593 146 133 92 230.STARBUSES MCV (Pvt) CONTRIBUTION MCV (Pvt) Contribution State Punjab Delhi UP & UA Rajasthan JK Haryana HP Avg.
No.STARBUSES SALES REPORT OF LP909/49 08-09 LP909/49 S. Aug 6 Sept 10 Oct 22 Nov 23 Dec 25 Jan 30 Feb 40 March 45 LP909 /49 50 40 30 Nos 20 10 0 Nos Aug 6 Sept 10 oct 22 Nov 23 Dec 25 Jan 30 Feb 40 March 45 TATA MOTORS .
5 24.3 90.7 61.1 64.5 17.7 65.STARBUSES MARKET SHARE Domestic and Global Market Share and Position MARKET/PRODUCT POSITION OVERALL HCV LCV MINI TRUCKS HCV(STV) LCV TRUCK LCV BUS GLOBAL POSITION M&HCV TRUCK LCV TRUCK BUS(8T&>) FIRST FIRST FIRST FIRST SECOND FIRST FIRST 4 TH 16 TH Market Share % 63.5 ---- 2ND DATA ANALYSIS AND INTERPRETATION TATA MOTORS .8 13.4 21.8 ---- NEARESTCOMPETITOR M&M ASHOK LEYLAND M&M PIAGGIO ASHOK M&M M&M SCANIA GM HYUNDAI Market Share % 13.9 44.3 56.3 78 45.
LP909/49 is the 40 seater Starbus. The sale of MCV in private segment is dominated by Tata Motors. The Ashok Leyland is the close competitor of Tata motors in H/MCV segment. LP909/49 showed the regular increase of sale in every month. Tata Motors lead the sales chart followed by Ashok Leyland. On the whole. Tata Motors is dominant in the private sector with market share of 81% while total market share of competitors were 19%. The Tata Motors is the leading company in commercial vehicle sector.STARBUSES As the sales report show Tata Motors is ahead of its competitors in north India. LCV bus etc.Tata motors retained its domestic leadership in commercial vehicle segment due to wide product offerings. It is a BS-II complaint.7% followed by M&M OF 13. Tata Motors leads in the all segments of commercial vehicle. The total sales of Ashok Leyland at the end of March were 2186. But in STV sector Ashok Leyland was ahead of Tata motors. The total sales of Tata Motors (private sector) at the end of March were 3113 whereas the total sales (private sector) of Ashok Leyland were 704. while Tata Motors have 44. Tata Starbuses are widely used as city transport in India. Tata Motors has offered ‘STARBUSES’ and ‘GLOBUS’ to meet the customer requirement. A maximum sale of Tata Motors was in the month of March and minimum was in the November. At the month of March sales reached to 45 buses. Ashok Leyland is the major competitor in MCV segment. The joint ventures and global acquisitions would make a good impact on the Tata Motors global position.1% market share. Ashok Leyland gives tough competition to Tata Motors with 45. Sales figure of LP909/49 in the month of August was six.4%. Himachal Pradesh is the state where its sale was very low. This showed clear dominance of Ashok Leyland in STV sector. The sales of LP909/49 indicated positive attitude of customers. The global position of Tata Motors is 4th in M/HCV segment. Tata Motors have a broad based presence across the country in all segments of CV. But in HCV (STV). The total sales of Tata Motors at the end of March were 1642. The overall market share of Tata motors is 63. Rajasthan. Delhi contributes the majority of sales to Tata Motors. But its sales figure reached to 25 in few months. TATA MOTORS . HCV.8% market share. LCV.
STARBUSES TATA MOTORS .
STARBUSES CHAPTER-4 FINDINGS AND CONCLUSIONS FINDINGS OF THE STUDY TATA MOTORS .
The findings are also done by collecting customer feedback from the customers. PRIMARY NEED: The primary needs consist of following characteristics: • • • Maintenance cost After sales service Reliability TATA MOTORS . The customer need can be categorized as primary needs.STARBUSES CUSTOMER’S NEED ANALYSIS EGG DIAGRAM OF CUSTOMER NEED The findings of the study are based upon the study done on the commercial vehicle sector. secondary needs and peripheral needs.
There are various strategies which one can make the best of business opportunities. It includes the following attributes: • • • Esteem value Environment friendly Comfort of driver CONCLUSIONS The project is a great means of learning . The up gradation of technology and innovation of new products according to the changing needs of the market keeps the Tata Motors ahead of its competitors.e. the tendering process.It gives the deep insight in automobile industry. • • • • • Cost leadership strategy: the primary method for such a take is the primary method of ordering i. TATA MOTORS .STARBUSES • • Initial price Seating capacity SECONDARY NEEDS: The secondary needs consists of following characteristics: • • • • Seating capacity Mileage Comfort of driver brand PERIPHERAL NEEDS: The outer cover of the egg shows the peripheral need of the customer. Focus strategy: Best efforts are made to arrive at the product best in class. Internationalization strategy: The joint ventures and acquisition facilitates the exchange of technology expands the Tata Motors business in other countries. Differentiation strategy: the differentiation strategy is opted to differentiate the products from competitor’s product.
TATA MOTORS . These buses are the modern means of transport in the city.STARBUSES Starbuses are the latest product of Tata Motors. Starbus well suits the changing needs of customers.
5 RECOMMENDATIONS RECOMMENDATIONS TATA MOTORS .STARBUSES CHAPTER.
• EASY AVAILABILITY OF SPARE PARTS : Spare parts should be available easily so that customer do not face any problem during wear and tear of the vehicle. • AFTER SALES SERVICE: The services rendered after selling the vehicle should be quick and up to the mark. It will make it easier to get order next time. Timely delivery will help in gaining the confidence of the customers to perform on time. A good quality ensures the customer loyalty. This will boost the trust of the customers in the organization and will surely help in getting further orders from them. • QUALITY: The quality should be up to the standards promised.STARBUSES • TIMELY DELIVERY: The delivery of the ordered vehicle should be made in time as per commitments made by the company. • PERFORMANCE: The vehicle should perform optimally so that customer does not face any problem while using these vehicles. TATA MOTORS .
BUSES TATA MOTORS .STARBUSES ANNEXURE QUESTIONNAIRE.
STARBUSES TATA MOTORS (1)How many Tata buses do you have in your fleet? (2)Which products of Tata Motors do you have? (3)When you bought the product? (4)The products you use are of:(a)Eicher (b) Swaraj Mazda (c) Ashok Leyland (d) M&M (e) Others (6) Why did you prefer Tata buses as compared to others? ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------(7)How do you rank our product on the basis of following features:Features Satisfactory Engine Mileage After sale service Availability of spares parts Warranty Maintenance of the Vehicle Over all experience Comfort features Good Very good Excellent Bad (8) The most common problem faced by you with the products? (9) Would you prefer Tata products in future and why? TATA MOTORS .
STARBUSES -----. Parameters Initial Price Reliability Seating Capacity Maintenance Cost Availability of spare parts Power/speed Brand of manufacturer After sale service Mileage Comfort of the Driver Environment friendly Esteem value Rank (12) Are you satisfied with the service quality of Tata products? ___ Yes __No If not. 1 being the most important and 10 being the least important.Yes -------. please specify where improvement is needed? TATA MOTORS .No (10)What kind of changes are you looking in our product? Suggest:-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- (11) These are some parameters that people considered before buying a commercial vehicle .Rank the following parameters from 1-10.
PERSONAL DETAILS OF CUSTOMER’S (1) NAME (2) ADDRESS -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------.M ---------F (3) TELEPHONE NO. (4) AGE (5) SEX Thanks for your cooperation.STARBUSES ____________________________________________________________________________ ____________________________________________________________________________ __. TATA MOTORS .
STARBUSES REFERENCES REFERENCES TATA MOTORS .
STARBUSES SITES www.Marketing Management TATA MOTORS .com wikipedia BOOKS Philip Kotler.com www.Motor india.Tata Motors .