INFORMATION TECHNOLOGY ASSIGNMENT

By: dawa norbu Sec ff2 Roll no. - 18

.DABUR INDIA LIMITED ‡ 1884 ‡ 1896 ‡ 1940 ‡ 1994 ‡ 2000 ‡ 2005 ‡ 2007 ‡ 2008 : START OF DABUR : FIRST PRODUCTION UNIT : : : : LAUNCH OF DABUR AMLA HAIR OIL RAISES FIRST PUBLIC ISSUE CROSSES RS 1000 CRORE TURNOVER ACCQUSITION OF BALSARA GROUP : BECAME THE THIRD MOST RESPECTED FMCG COMPANIES IN INDIA (business world November 2007) : START NEW ³U´ RETAIL CHAIN UNDER H&V STORE LIMITED.

VISION DEDICATED TO THE HEALTH AND WELL BEING OF EVERY HOUSEHOULD .

% SHARE OF DABUR S REVANUE% 2% CCD CHD IBD RETAIL 6% 16% 76% .

.CORPORATE MISSION TRANSFORM AN AYURVEDIC COMPANY TO A GROWING MODERN FMCG PLAYER BASED ON HERBAL PLATFORM ONE THAT WOULD EMBODY ALL THE CHARACTERISTIC OF A FMCG COMPANY.

% SHARE IN CCD SALES E 5 15 35 45 Personal Care Health & Hygiene Foods Home Care .

STRATEGY USED BY DABUR  FOUR FOLD STRATEGY  EXPANSION  ACQUISITION  INNOVATION  REGIONAL BRANDING PROMOTIONAL STRTEGY  DISTRIBUTION STRATEGY .

lal dant 2)Dabur red Toothpaste in East India manjan.Dabur is trying to capture market by launching product with a regional twist. : 1) In Tamil Nadu. .Sivappu pal podi.

FOCUS ON NATIONAL BRANDING WORK ON NEW PRODUCTS SHOULD GIVE E-PURCHASING FACILITY .

 FOURTH LARGEST FMCG COMPANY OF INDIA  ONE OF THE MOST TRUSTED BRAND  HAVING VERY AGGRESSIVE STRATEGY TO CAPTURE THE DIFFERENT SEGMENT OF THE MARKET .CONCLUSION DABUR HAS STRONG DISTRIBUTION NETWORK.

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