ITC GAGAN | Curry | Cuisine

ITC LIMITED

Enduring Value

Presented By: Mohit Gagan Anup Namrata Suneel

HISTORY
‡ ITC was incorporated on August 24,1910 under the name of IMPERIAL TOBACCO COMPANY of India ltd . ‡ In 1974 company s name was changed to INDIAN TOBACCO COMPANY LTD. ‡ From September 18,2001, company s name has effectively become ITC Ltd.

ABOUT THE COMPANY 
Diversified group of companies with operations in various industry segments from cigarettes to apparels.  Annual turnover is of the order US$2.4 billion  One of the largest retailing network in the country  Ranked 8th in the ET 500 survey.  Products Cigarettes, hotels, apparels, paper, etc.

ITC IS RATED AMONG THE
India's `10 Most Valuable (Company) Brands', by the Economic Times.

World's Most Reputable Companies by Forbes magazine

among Asia's 50 best performing companies by Business Week

India's Most Valuable Companies by Business Today.

FMCG & CIGRATES

HOTELS & I.T.

AGRI BUSINESS

PAPERBOARD & PACKAGING5

Product Mix of ITC Ltd
FMCG Cigarettes Foods Lifestyle Retailing Education Stationary & Hotels Paper boards & Packaging Paper Boards Packing IT AgriBusiness Leaf Tobacco

Agri Commodit ies e-Choupal

Safety Matches Agarbaties

Hotels & Tourism

ITC s Hotel Business
1.ITC made its entry into the HOTELS business in 1975 from chennai. 2.It consists of over 70 hotels across India 3.These include super deluxe and five star hotels, heritage palaces, havelis and resorts and full service budget hotels.

Category
Luxury Upper upscale Upscale - mid-scale Heritage

Brand
ITC Hotel: Luxury Collection WelcomHotel: Sheraton Fortune Hotels WelcomHeritage

Positioning
"Mansions of Luxury" "Passion for Quality" "Promise of True Value" "Unique Experiences"

FMCG PRODUCTS
1. 2. 3. 4. 5. CIGARETTES FOODS LIFESTYLE RETAILING PERSONAL CASE EDUCATION AND ATATIONARY 6. SAFETY MATCHES 7. AGARBATTIS

FMCG - Cigarettes

ITC s Cigarettes Business
1.Market leader in India. 2.Highly popular portfolio of brands includes Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake. 3.Extensive FMCG distribution network 1.Direct servicing of 85000 markets & 2.Nearly two million retail outlets
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Upper Class Brands: Insignia, India Kings and Classic, Berkeley Middle Class Brands: Gold Flake, Silk cut and Navy cut, & Scissors Lower Class Brands: Bristol, flake, & Capstan.

FOODS

The Foods business is today represented in 4 categories in the market. These are: 1. Ready To Eat Foods 2. Staples 3. Confectionery 4. Snack Foods

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1. Kitchens of India pickles, masalas, curry pastes, ready made foods

2. Aashirvaad atta, salt, paste, chilli powders

AASHIRWAD FLOUR Aashirwaad Select atta Chakki atta SPICES Chilli powder Turmeric Ccoriander Pickle mirch INSTANT MIXES Gulab jamun Rava idli Rice idli Rice dosa Khaman dhokla Rasmalai Vada mix

KITCHEN OF INDIA

CURRY PASTES Butter chicken Fish curry Dum Aloo

CONSERVES

CHUTNEYS

BIRYANIS

DESERTS Jodhpuri moong dal halwa Awadhi badam halwa

Strabbery & mint Shredded mango Noormahal Pineapple & green Mango & jeera Bohri pepper Mango & garlic Yakhni Pulav Apple & Cinnamon

3.Sunfeast biscuits, cakes, pasta 4.mint-o toffees5.Candyman eclairs, fruity, different flavours 6.Bingo! chips and snacks

FOODS
Mint
Minto cool blue Minto fresh Orange mint Lemon mint

Candyman
Fruit fun Butter scotch licks Eclairs Natkhat mango Natkhat guava Mango links Cofitino

SUNFEAST
BISCUITS SPECIAL SNACKY GLUCOSE DREAM-CREAM MARIE GOLDEN BAKERY FIT-KIT Butter Cashew Crunchy Coconut Chilli Orange flakes Milky magic Classic Nice salted Choco Orange Vanilla Orange Milk cream Coconut Vitamin Butter nut Multigrain Butter scotch

PASTA: MASALA FLAVOUR: Cheese, pizza, chicken, & benne vita

LIFESTYLE RETAILING
WILLS LIFESTYLE- THE FASHION DESTINATION INCLUDES-Wills Classic work wear ,Wills Sport relaxed wear, Wills Clublife evening wear ,Wills Signature, John Players

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LIFE STYLE RETAILING WILLS LIFE STYLE ‡ ‡ ‡ ‡ ‡ Wills Classic Wills Sports Wills Clublife Wills Signature John Players

PERSONAL CARE Products- Fragrances, shampoos, shower gels, conditioners, beauty bath soaps. ITC's Personal Care portfolio under the 'Essenza Di Wills', 'Fiama Di Wills', 'Vivel Di Wills' 'Vivel UltraPro', 'Vivel' and 'Superia' brands has received encouraging consumer response and is being progressively extended nationally.

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PERSONAL CARE

VIVEL D¶WILLS

ESSENZA µWILLS

SUPERIA

FIAMA D¶WILLS

SOAPS

. RADIANCE SHEER
SHEER CREAM YOUNG GLOW SATIN SOFT

SOAPS EVERYDAY MILD FRAGNANT FLOWER SOFT SANDAL AQUA BALANCE SILKY STRONG

SHAMPOO SHINY BLACK VIBRANT GREEN SHAMPOO SHINE & GLOW SOFT & FRESH

EDUCATION AND STATIONARY
1.ITC s stationery Brands are marketed as Classmate and Paper Kraft . 2.Expressions Greeting Cards. .

3.CLASSMATE3.CLASSMATE-India s truly largest National brand

SAFETY MATCHES AND AGARBATTIS

1. Include popular brands like Mangaldeep, 2. Aim, Aim Mega and Aim Metro.

ITC s Information & Technology Business

1.ITC InfoTech, a global IT services company, is today one of India s fastest growing IT and ITES service providers. 2.Providing outsourced IT solutions and services to leading global customers. 3.ITC InfoTech has a strength of over 2,000 employees and delivery centers across North America, Europe and
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4.Asia-Pacific that serve Fortune-listed companies in 42 countries.

5.ITC InfoTech conforms to the highest standards in international process Quality.

Paperboards, Paperboards, Paper & Packaging

ITC s Paperboard business
1.ITC's Paperboards business has a manufacturing capacity of over 360,000 tones per year. 2.India's market leader across all cartonconsuming segments including cigarettes, foods, beverages any many more.

3.ITC is a front-runner in introducing environment-friendly Elemental Chlorine Free (ECF) technology 4.It is the first-mover in the field of collecting and recycling post-consumer waste from residential localities, corporate and educational institutes

ITC's Paperboard products include : 1. packaging boards - coated folding box boards, 2. solid bleached sulphate boards, 3. white lined chipboards, 4. liquid packaging boards, 5. poly extruded coated boards for food and barrier packaging 6.cast coated papers and boards

Agri Businesses

ITC s Agri-Business
1. ITC's International Business Division ( IBD) is the country's second largest exporter of agri-products with exports of over Rs. 1000 Crores (Rs. 10 billion). 2.IBD domestic sales of agri-products are in excess of Rs. 1500 Crores (Rs. 15 billion).

IBD currently focuses on exports of : 1. Feed Ingredients Soyameal 2. Foodgrains - Rice (Basmati & Non Basmati), Wheat, Pulses 3. Edible Nuts - Sesame Seeds, HPS Groundnuts, Castor oil

4.Marine Products - Shrimps and Prawns 5.Processed Fruits - Fruit Purees/Concentrates, IQF/Frozen Fruits, Organic Fruit Products, Fresh Fruits 6.Coffee & Spices - Coffee, Black Pepper, Chilly, Turmeric, Ginger, Celery and other Seed Spices

ITC¶s E-choupal
1.IBD starts e-choupal for the Indian formers: Over 38000 villages linked through around 6400 e-Choupals Servicing over 3.5 million farmers Formers sell their products directly to the company ‡12 µChoupal Saagars¶ operational; 8 more to be launched shortly (40 nos. over the next 18 months)

e-Choupal
1.To Tackle Challenges 
Fragmented farms  Weak infrastructure  Involvement of various intermediaries

2.e-Choupal unshackles 
low investment  low productivity  weak market orientation  low value addition  low margin  low risk taking ability
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Dominance & Revenue
Segment Dominance Contribution Revenue
Cigarettes

PBIT 87.7%

70% share

77.0%

Paperboards & Packaging Agri business

No.1 in Asia

7.3%

10.7%

1 largest exporter in Asia ITC group Rank No.2 20% Share of Greeting Market , Aashirvad Atta is No.1 in it s Segment

7.0%

3.7%

Hotels FMCG(others)

4.3% 4.4%

5.4% -7.5%

The BCG Matrix for ITC Ltd.
Stars ‡Hotels ‡Paperboards/ Packaging. ‡Agri business. Cows ‡FMCG-Cigarettes ? ‡FMCG- Others

Dogs ‡ ITC Infotech.

CONCLUSION

ITC is innovating continuously to marry profit with social objectives. Chairman Y.C. Deveshwar believes that the ...aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value .

NO FULL STOP FOR ITC!!
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