SERVICE SECTOR MANAGEMENT

SEMESTER ± V GROUP NO - 4

Submitted to Prof. R. Subramanian

GROUP MEMBERS NAME Deepika Kokane Asha Mishra Halim Fatima Siddiqui Sarika Singh Deepika Walia Ankita Singh ROLL NO. 14 19 34 36 43 45       .

ELITE RESORT .

ELITE RESORT .

INTRODUCTION Hotel Description Location Facilities Accommodation Dining Toy Train .

Core Service Basic Service Expected Service Augmented Services Potential Services .4P¶S OF MAKETING 1. ‡ There are 5 levels of product: 1. 3. 4. 2. 5.

exit barrier reactions . PRICE Government Policy Costs Demand PRICE Corporate Competitor Objective Barriers in Industry .2.technology .

Lunch.(Breakfast. Afternoon Tea and Dinner is inclusive) Room Type Standard Standard Superior Superior Heritage Suite Heritage Suite Extra Person Occupancy Single Double Single Double Single Double (Teenager / Adult) INR Rates 5700 7200 6600 7500 7700 8400 2750 .

3.Darjeeling How To Get There .Darjeeling . PLACE Why Darjeeling Climate .

PROMOTION Promotion is the communication tool of the service to target the customers.4. .to make promises as well as to position themselves in their mind.

BLUEPRINT OF HOTEL INDUSTRY BLUE PRINT .

PHYSICAL EVIDENCE The evidence of service Physical evidence (A) (B) (C) Physical facilities Physical setting Social setting .

TEN QUALITY DIMENSIONS 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) Consistency Concern Competency Contact Courtesy Communication Creditability Confidentiality Customer knowledge Tangibles .

MANAGING DEMAND .

MANAGING SUPPLY .

CONCLUSION .

THANK YOU .

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