A

PROJECT
REPORT
ON

COMPARETIVE STUDY OF YAMAHA WITH OTHER

BIKE IN INDIA
(In 150 cc segment)

Submitted to
Rajasthan Technical University, Kota

In partial fulfillment for the requirement of M.B.A

(Two years full time programmed)

Submitted By: - Submitted to:-

Narendra Kumar Mr. Alok Acharya
(MBA-II) (Lecturer & Head, Dept. of Management Studies,
College of Engineering & Technology, Bikaner)

BATCH
2009-11

1
 College of Engineering and Technology, Bikaner

PREFACE

The MBA curriculum is designed in such a way that student can grasp
maximum knowledge and can get practical exposure to the corporate world in
minimum possible time. Business schools of today realize the importance of
practical knowledge over the theoretical base.

The Summer Training report is necessary for the partial fulfillment of MBA
curriculum and it provides an opportunity to the researcher in understanding the
industry with special emphasis on the development of skills in analyzing and
interpreting practical problems through the application of management theories and
techniques. It is a new platform of learning through practical experience, which
incorporates survey and comparative analysis. It gives the learner an opportunity to
relate the theory with the practice, to test the validity and applicability of his
classroom learning against real life business situations.

The researcher has conducted a market research of various bike users of

Bikaner city. The researcher was provided with the task for doing a comparative
study on various bikes of various brands in 150 cc segment.

2
 ACKNOWLEDGEMENT

The research work requires co-operation of many people and this work is no
exception. It is difficult to thank individually all the persons who patronized this
work. The researcher had asked for favors, borrowed ideas, expressions and facts
from so many that it would require one volume to give credit to all. So, the
researcher wants to thank all the patrons of this report

First and foremost, I would like to express my sincere gratitude to Mr.R.C.

Gaur (Principal, College of Engineering and Technology, Bikaner),whose
supervision has given a proper shape to this project.

I wish to express my profound gratitude to Mr. Vinod jain (sanju moters)

under whose supervision I completed my training. His attitude towards excellence,
his helping nature and his enthusiasm has been source of constant inspiration

I wish to express my profound gratitude to Mr. Vijay Sharma for his

unhitching support during my work. He is the true driving force behind this work
throughout, constantly encouraging me to do my best and inspiring me to aim
higher.

I am also very thankful to all the faculty members, the whole college staff for
providing me with necessary facilities and support, essential for bringing out this
work in a short time.

Last but not the least, I am thankful to all respondents, who gave me their
precious time and support to fulfill this task, without their co-operation the study
would not have seen the light of the day.

(Narendra Kumar)

3
 Table of Contents
CHAPTER NO. Topic Page No.
CHAPTER – I INTRODUCTION 5

• INTRODUCTION TO YAMAHA
• OTHER BIKE MANUFACTURES IN
YAMAHA
CHAPTER – II PROJECT PROFILE 25
• TITLE OF THE STUDY
• OBJECTIVES OF THE STUDY
• SIGNIFICANCE OF THE STUDY
• SCOPE OF THE STUDY
• RESEARCH METHODOLOGY
• LIMITATION OF THE RESEARCH
CHAPTER – III MANUFACTURING PROCESS & 29
YAMAHA PRODUCT LINE IN INDIA
CHAPTER- IV YAMAHA YZF R-15 THE FIRST 37
SUPER BIKE IN INDIA
CHAPTER-V FACTS & FINDINGS 52
CHAPTER-VI SWOT 57
CHAPTER-VII CONCLUSION 59
CHAPTER-VIII RECOMMENDATIONS & 61
SUGGESTIONS

4
CHAPTER – I
INTRODUCTION

5
1.1 INTRODUCTION TO YAMAHA

Yamaha Motor India (YMI)

Holding the true spirit of commitment to customer satisfaction - Yamaha

Motor India is enriching lives of people with the same ingenuity and
enthusiasm as its parent company - Yamaha Motor Corporation, Japan.
web site url : http://www.yamaha-motor-india.com

Logo

Category Two Wheelers

Description Holding the true spirit of commitment to customer
satisfaction - Yamaha Motor India is enriching lives of
people with the same ingenuity and enthusiasm as its
parent company - Yamaha Motor Corporation, Japan.
Website URL http://www.yamaha-motor-india.com
Office Address 2A& 2B, Mayfair Towers,Wakdewadi
Shivaji Nagar
Pune, MH - 411005
Phone : +91-20-25530327/25530781
Fax : +91-20-25530873
Office Address 502, Sarovar Complex,Jain Derasar Lane
Off.C.G.Road
Ahmedabad, GJ - 380009
Phone : +91-79-26565941/26406939
Fax : +91-79-26565941

Office Address 6-3-883,Flat No.602,Topaz Buildings

Panjagutta
Hyderabad, AP - 500482

6
 Phone : +91-40-66108039/66103885/66103886
Fax : +91-40-65103885
Office Address 3rd Floor, Jelitta Towers
21/1 Mission Road
Bangalore, KK - 560027
Phone : +91-80-22126351/22126353/22126350
Fax : +91-80-22126351
Office Address 2, Jothi Venkatachalam Road,Atkinson Complex

Overview

Founded July 1, 1955

Capital 48,302 million yen (as of March 31, 2008)

President Takashi Kajikawa

Employees 46,850 (as of December 31, 2007)

(Consolidated) Parent: 9,019 (as of December 31, 2007)

Sales (Consolidated) 1,756,707 million yen

(from January 1, 2007 to December 31, 2007)
Parent: 799,209 million yen
(from January 1, 2007 to December 31, 2007)

Sales Profile Sales (%) by product category (consolidated)

Sales (%) by region (consolidated)

7
Major Products & Manufacture and sales of motorcycles, scooters,
Services electro-hybrid bicycles, boats, sail boats, Water
Vehicles, pools, utility boats, fishing boats,
outboard motors, diesel engines, 4-wheel ATVs,
side-by-side vehicles, racing karts, golf cars, multi-
purpose engines, generators, water pumps,
snowmobiles, small-sized snow throwers,
automotive engines, intelligent machinery,
industrial-use remote control helicopters, electrical
power units for wheelchairs, helmets.
Biotechnological production, processing and sales
of agricultural and marine products and
microorganisms. Import and sales of various types
of products, development of tourist businesses

Business Operations of YAMAHA

• Land

Motorcycles

8
 Sports bikes, Trail bikes, Road racers, Motocrossers, etc.

Commuter Vehicles

Scooters, Business-use bikes

Recreational Vehicles

All-terrain vehicles, Side by side vehicles, Snowmobiles

Electro-Hybrid Vehicles

Electro-hybrid bicycles

• Water

Boats

Powerboats, Sailboats, Utility boats, Custom boats

Marine Engines

9
 Outboard motors, Electric marine motors, Marine diesel engines, Stern
drives

Water Vehicles

Personal watercraft, jet boats

• Power Products

Golf cars, Land cars, Generators, Multipurpose engines, Water pumps,

Snow throwers, etc.

• Industrial Products

Automobile Engines

Automobile engines

Aeronautics

Industrial-use unmanned helicopters

10
 Pools

Pools, Water slide systems, Aqua trainer tubs, Pool-related equipment

Intelligent Machinery

Surface mounters, Compact industrial robots, etc.

Aqua Environment

Alkaline ion water converters, Water purifiers, Filtration equipment, etc. OES
truss fishery reefs, Oil-water separation equipment

Life Science

Astaxanthin essence

Wheelchairs

11
 Auxiliary electric power units for wheelchairs, Electric wheelchairs, etc.

Parts

Parts, Accessories, Apparel, Helmets, Engine oil, etc

1.2Major Bike Manufacturing Companies in INDIA

12
• Allibhai Premji Tyrewalla - Mumbai
Allibhai Premji Tyrewalla is Royal Enfield's dealer in Mumbai. Also deals in
also deal in motorcycles and scooters from Bajaj Auto, Hero Honda, Kinetic
Engineering, LML, TVS Suzuki and Yamaha.
web site url : http://www.premjis.com/

Logo

Category Two Wheelers

Description Allibhai Premji Tyrewalla is Royal Enfield's dealer in
Mumbai. Also deals in also deal in motorcycles and
scooters from Bajaj Auto, Hero Honda, Kinetic
• Bajaj Auto Limited.
Engineering, LML, TVS Suzuki and Yamaha.
Office Address
Bajaj is currently 205, Dr.largest
India's D.Bhadkamkar (Lamington) Road
two and three-wheeler manufacturer and one
Mumbai, MH – 400007
of the biggest in the world. Models include Chetak, Boxer, Eliminator, Legend,
Email : info@premjis.com
Pulsar, Saffire, Spirit and: more.
Phone +91-22-23099313/23099417/23092469
Fax : +91-22-23068844
web site url : http://www.bajajauto.com/
Office Address Tyre Terrace, 205, Dr. D. Bhadkamkar (Lamington) Road
Grant Road East
Logo Mumbai, MH – 400007
Phone : +91-22-23099313
Fax : +91-22-23068844

Category Two Wheelers

Description Bajaj is currently India's largest two and three-wheeler
manufacturer and one of the biggest in the world. Models
include Chetak, Boxer, Eliminator, Legend, Pulsar,
Saffire, Spirit and more.
Website URL http://www.bajajauto.com/
Registered &
Head Office
Akurdi
Pune, MH - 411035
Email : sdkamath@bajajauto.co.in/service@bajajauto.co.in
13
Phone : +91-20-27472851/2747615
• Bharat Traders (Exports)

Dealer of Two wheeler , Three wheelers & Four wheelers Automobile such as
Scooters, Motorcycles, Mopeds, Delivery Vans, Pickup Vans, Autorickshaw
with Spare parts and Accessories. Available all popular models made in India
by Honda / Kawasaki / Yamaha / Bajaj / Piaggio / Kinetic.
web site url : http://www.bharattraders.com

Category Two Wheelers

Description Dealer of Two wheeler , Three wheelers & Four wheelers
Automobile such as Scooters, Motorcycles, Mopeds,
Delivery Vans, Pickup Vans, Autorickshaw with Spare
parts and Accessories. Available all popular models made
in India by Honda / Kawasaki / Yamaha / Bajaj / Piaggio /
• Geo Motors Kinetic.
Website URL http://www.bharattraders.com
Office Address 6, Swapna Safalya 25th Road
Geo Motors Pvt. Ltd. is the authorised dealers of Hindustan Motors for its Red
Bandra
Line, Blue Line Mumbai,
and Green MHLine
- 400050
via Lancer Dvn., Ambassador Dvn. and
Email : prakash@bharattraders.com
Trekker/Porter Dvn. and the two wheeler section of Yamaha Dvn. also has
Phone : +91-22--26453277/26413084
been Fax : +91-22-26413084 established.
web site url : http://www.geomotorscochin.com/

Category Two Wheelers

Description Geo Motors Pvt. Ltd. is the authorised dealers of
Hindustan Motors for its Red Line, Blue Line and Green
Line via Lancer Dvn., Ambassador Dvn. and
Trekker/Porter Dvn. and the two wheeler section of
Yamaha Dvn. also has been established.
Website URL http://www.geomotorscochin.com/
Office Address Geo Motors Pvt. Ltd.IX/38, N.H.Byepass, Nettoor P.O

Kochi, KL - 682304
Email : saleschn@geomotors.in
Phone : +91-484-2702386/2702933/3099011
14
Fax : +91-484-2701921
• Hero Motors
Hero Motors is a part of the HERO GROUP which is a multi billion dollar
group with diverse interests in manufacturing, engineering design, corporate
services, and value added engineering. Hero Motors is an integrated
engineering services provider that has high quality processes and a world
class technical team in place to deliver the best solutions in engineering.

Logo

Category Two Wheelers

Description Hero Motors is a part of the HERO GROUP which is a
multi billion dollar group with diverse interests in
manufacturing, engineering design, corporate services,
and value added engineering. and a world class technical
team in place to deliver the best solutions in
engineering.The prime mover for Hero has been
engineering satisfaction, which is a way of life and part of
the work-culture of the Group.
• Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI)
Website URL http://www.heromotors.com
Corporate Office 601,International Trade Towers
Honda MotorcycleNehru Place India Pvt. Ltd. (HMSI), a wholly owned
& Scooter
New Delhi, DH - 110 019
subsidiary of Honda Motor Company Ltd., Japan. HMSI launched Honda
Phone : +91-11-26216666
Active, DIO and Eterno. Factory is located at Manesar, District Gurgaon,
Fax : +91-11-26471230/647-5194
Haryana, India.
web site url : http://www.honda2wheelersindia.com/

Logo

Category Two Wheelers

Description Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), a
wholly owned subsidiary of Honda Motor Company Ltd.,
Japan. HMSI launched Honda Active, DIO and Eterno.
Factory is located15at Manesar, District Gurgaon, Haryana,
India.
Website URL http://www.honda2wheelersindia.com/
• Kinetic Engineering Limited

The flagship Kinetic company. Experience the best of two wheelers in India.
web site url : http://www.kinetic2wheelers.com

Logo

Category Two Wheelers

Description The flagship Kinetic company. Experience the best of two
wheelers in India.
Website URL http://www.kinetic2wheelers.com
Office Address D-1 Block, Plot No. 18/2,MIDC
Chinchwad
Pune, MH - 411019
Email : jane@kineticindia.com
• Machino Plastics
Phone : +91-20-27474301/5
Fax : +91-20-27475842/3
Machino Plastics Ltd. has been in the plastic moulding business since 1987.
The company achieved a turnover of U.S. $16.87 million in the financial year
2003 - 2004 and is listed in all the major Indian stock exchanges.
web site url : http://www.machino.com/home.htm

Logo

Category Two Wheelers

Description Machino Plastics Ltd. has been in the plastic moulding
business since 1987. The company achieved a turnover of
U.S. $16.87 million in the financial year 2003 - 2004 and is
listed in all the major Indian stock exchanges.
Website URL http://www.machino.com/home.htm
Office Address
16
3, Maruti J.v. Complex
Delhi - Gurgaon Road, HY - 122015
Phone : +91-124-2341218/2340806
• Mack International

Mack International is a well known name in the field of quality fasteners and
auto parts. Since its establishment in 1988, the company is achieving new
heights in its field.
web site url : http://www.mackshera.com/

Category Two Wheelers

Description Mack International is a well known name in the field of
quality fasteners and auto parts. Since its establishment
in 1988, the company is achieving new heights in its field.
Website URL http://www.mackshera.com/
Office Address 5/IA, Grants Building, Arthur Bunder Road
Colaba
Mumbai, MH - 400005
Email : sales@mack.in
Phone : +91-22-22855261/22834962
• Majestic AutoFax
Ltd: +91-22-22852326

Majestic Auto Ltd Engaged in manufacturing of wide range of mopeds such

as hero effy, hero power, hero panther, hero gizmo and hero stallion.
web site url : http://www.heromajestic.com

Logo

Category Two Wheelers

Description Majestic Auto Ltd Engaged in manufacturing of wide
range of mopeds such as hero effy, hero power, hero
panther, hero gizmo and hero stallion.
Website URL http://www.heromajestic.com
Office Address C-48
Focal Point
Ludhiana, PN - 141010
17
Email : info@heromajestic.com
Phone : +91-161-2670233/237
Fax : +91-161-2672790
 M S & S (Motors) P. Ltd.

M S & S (Motors) Pvt Ltd started in the year 1985 and is today kerala's largest
dealer of India's number one bike! Hero Honda We represent the country's
major two wheeler manufacturer Hero Honda Motors Ltd, and carry a full line
of their products, accessories and service.
web site url : http://www.mssmotors.com

Logo

Category Two Wheelers

Description M S & S (Motors) Pvt Ltd started in the year 1985 and is
today kerala's largest dealer of India's number one bike!
Hero Honda. We represent the country's major two
wheeler manufacturer Hero Honda Motors Ltd, and carry a
full line of their products, accessories and service.
Website URL http://www.mssmotors.com
Office Address MS&S House, P.B.No.2285
Palarivattom
Cochin, KL - 682025
Email : sales@mssmotors.com
Phone : +91-484-2344657/2343648
Fax : +91-484-2342909

18
• Royal Enfield Motors - Manufacturer of Bullet.

Royal Enfield Motors is now a part of the Eicher Group of Companies.

Manufactures bicycles, sidecars, motorcars, wartime lightweights, urban
heavyweights, aerodynamic kerb-huggers, racers, Bullets and diesel bikes.
web site url : http://www.royalenfield.com/

Logo

Category Two Wheelers

Description Royal Enfield Motors is now a part of the Eicher Group of
Companies. Manufactures bicycles, sidecars, motorcars,

• TVS Motor Cowartime lightweights,

( formerly urban heavyweights,
TVS-Suzuki Limited ) :aerodynamic
Mobikes,
kerb-huggers, racers, Bullets and diesel bikes.
Scooters
Website URL and http://www.royalenfield.com/
Mopeds
Office Address Tiruvottiyur High Road
Manufacturer of Tiruvottiyur
Mobikes, Scooters, Mopeds. Brands include Suzuki
Chennai, TN - 600 019
Samurai, Suzuki Phone Shogun, Suzuki
: +91-44- Shaolin, TVS Spectra, TVS Champ.
42043300/42230400
Fax : +91-44 -4204 4443
web site url : http://www.tvsmotor.in/

Logo

Category Two Wheelers

Description Manufacturer of Mobikes, Scooters, Mopeds. Brands
include Suzuki Samurai, Suzuki Shogun, Suzuki Shaolin,
TVS Spectra, TVS Champ.
Website URL http://www.tvsmotor.in/
Head Office Jayalakshmi Estates V Floor
8, Haddows Road
19
Chennai, TN - 600006
Phone : +91-44-28272233
Fax : +91-44-28257121
20
CHAPTER – II
PROJECT
PROFILE

21
2.1 TITLE OF THE STUDY

The title of the study is study of all technological aspects of Yamaha’s bikes and
their comparison with other bikes in 150 cc segment in India.

2.2 OBJECTIVES OF THE STUDY

• To know that how much customers are likes the Bike of Yamaha.
• To know the satisfaction level of customers.
• To know that why customers have interest in a particular company

2.3 SIGNIFICANCE OF THE STUDY:

To the Researcher:

 It gave a chance to use the conceptual knowledge in actual environment

and prepares the researcher to use the knowledge for better in his future
endeavors.

 It helped in the assessing the factors, which influenced the buying

customer and defining the customer itself in terms of customer
satisfaction level.

 The study is essential for the researcher in partial fulfillment of MBA

curriculum. The study gave the researcher the experiences to conduct
survey.

To the Company:

Bike companies are facing a great competition nowadays. Customers are

very much aware and curious about services and other upcoming Models. This

22
study provides an insight to the company that what kind of strategies must be
adopted in order to meet the customer satisfaction level.

To the Others:

The study gave an insight into various aspects of the bike companies,
discussed in this study. One can easily come to know about the current status and
market environment about all Bike manufacturing companies.

2.4 SCOPE OF THE STUDY:

The study was confined to the Bikaner city only.

2.5 RESEARCH METHODOLOGY:

The research design is the arrangement of conditions and analysis of data in

a manner that aims to combine relevance to the research purpose with economy in
procedure. Once the project title was finalized, the researcher identified various
information needs and their respective sources.

Type of Research: Research is Descriptive in nature.

Universe: All Bike user of Bikaner City.

Sampling Unit: Customers of Bike.

Sampling Technique: Random Sampling.

Sample Size: 120 Respondents.

Data Type: Primary Data.

Instrument of Data Collection: Structured Schedule.

23
2.6 LIMITATIONS OF THE RESEARCH:

 The study was restricted to Bikaner city only, so it was difficult to generalize
the interpretations would be make out of the findings.

 Limited knowledge of the researcher in the field of research may lead to

interpretation errors.

 The research was based on primary collection of data through Structured

Schedule, so there may be chances of human error and biasness.

 The research was dependant on the information provided by the

respondents who were very reluctant in providing right information and often
provides carelessly and results are drawn out by only these information. So,
sometimes all effort might fail to find the right result.

 As associated with every project, time and money were the major limitations
with project.

 The conclusions arrived at, are based on a very less experience of the
researcher in this field.

24
 CHAPTER – III
MANUFACTURING
PROCESS &
YAMAHA
PRODUCT LINE IN
INDIA

25
Manufacturing Process

IYM's Manufacturing facilities comprises of 2 state-of-the-art Plants at - Faridabad

(Haryana) and Surajpur (Uttar Pradesh). Currently 10 models roll out of the two
Yamaha Plants.

The infrastructure at both the plants supports production of motorcycles and it's
parts for the domestic as well as oversees market. At the core are the 5-S and TPM
activities that fuel our agile Manufacturing Processes. We have In-house facility for
Machining, Welding processes as well as finishing processes of Electroplating and
Painting till the assembly line.

As an Environmentally sensitive organization we have the concept of "Environment-

friendly technology" ingrained in our Corporate Philosophy. The Company boasts of
effluent Treatment plant, Rain water - Harvesting mechanism, a motivated
forestation drive. The IS0-14001 certification is on the anvil - early next year. All our
endeavors give us reason to believe that sustainable development for Yamaha will
not remain merely an idea in pipeline.

We believe in taking care of not only Your Motoring Needs but also the needs of
Future Generations to come.

Production Efficiency

26
Recognizing changing needs and responding to them in a speedy fashion requires
a neverending pursuit of production efficiency, which is also an important element
Yamaha Motor points to in its creation of high-quality products. That element is also
pursued vigorously in countries worldwide where Yamaha has production bases. In
order to raise each of those bases to a uniformly high level, improvements in
production management technology are being promoted at the bases in each
country. At the same time, we have established a system of international division of
manufacturing, and a global information network has been set up to make
crosstrading possible.

Aluminum die cast frames enable a large decrease in the number of parts, along
with a corresponding reduction in the number of welding processes and
manufacturing personnel needed

Each and every employee at production bases around the world becomes imbued
with the Yamaha philosophy of making only the highest quality products

Research & Development

Creating “value” that surpasses customer expectations

27
Countless designs are drawn with the aim of adding new polish to the sensitivities
of the customers and create new value in the process

We believe that our approach of first “learning from the market” is a vital aspect of
R&D (Research and Development). As a company that supplies products on a
worldwide basis, Yamaha Motor has established R&D facilities in the major regional
markets. Each of the facilities listens closely to the needs of the individual markets,
accurately assessing the conditions and applying the results to the creation of new
products. Communicating with customers lets us catch the hints they provide
quickly.

Three-dimensional design data makes possible the precise shapes to reproduce

complex hull forms

YAMAHA Craftsmanship

28
  Products

Bringing people new joy Bringing new fulfillment to people’s lives

•
 Technology

To be Your Only One brand, always a step ahead, always the standout

•
 Manufacturing

Higher, ultimate quality – Re-examining the essentials of product creation

29
 Product Line in INDIA

30
 •

Technology of YAMAHA

It’s the Yamaha Spirit to always take the next step forward, to take on the
challenges that raise the bar and give birth to new technologies that only
31
 Yamaha Motor can offer, technologies that create new value that didn’t exist
before. We are using innovative thought to take on the issues of environmental
friendliness, to find attractive new features and ways to improve safety. We are
working to find answers one after another for a wide range of issues.

The Challenge to Be “Small”

The Challenge to Create Something “Completely New”

The Challenge of the Future

32
 CHAPTER – V
YAMAHA YZF R-15
THE FIRST
SUPER BIKE IN
INDIA

33
 YAMAHA YZF-R15

YAMAHA YZF-R15 (BIKE OF THE YEAR 2008)

Concept

Racing Instinct. - Passing on the “R series” DNA -

- Humachine Technologies & Sensual Racing Form -

The YZF-R1 and YZF-R6 are equipped with under cowls that are based on the
image of a diffuser, to give them the best form for aero-management. These are not
cowls for simply enclosing the engine, but forms composed of blade surfaces that
actively control airflow. This spirit has been directly inherited by the YZF-R15.
“Harmony between rider and machine.” YAMAHA's Human Technology involves
studying the form of the motorcycle actually in motion with the rider on it. The R
series is the embodiment of 1) a wide frontal space that protects the rider, 2) an
easy to ride seating area that gives riders the freedom of movement and allows
them to steer effectively, 3) the glamorous tail treatment that takes into account the
management of airflow behind the rider, and 4) a sensual racing form that brings all
3 of these elements together in a harmonious package. These characteristics have
been splendidly reproduced in the YZF-R15.

34
Additionally, the designs were developed in the same modeling room where YZF-
R1 designers worked. Information was shared, ensuring that the R lineage would
be transmitted. In addition, the model also incorporates a multitude of adjustments
for the Indian market including seat shape that allows for tandem riding (integrated
with the main seat), tandem grips that are easy to grip and also contribute to the
supersport design, and a riding position that takes into account comfort, etc. In
other words, the YZF-R15 is characterized by a hybrid design that combines the
world-class design of the “R” series with localized functions. The YZF-R15 was
created to lead the supersport category in India.

Features

• Engine
• - Liquid-cooled
• - DiASil Cylinder
• - Fuel Injection
• - Chassis
• - Deltabox Frame
• - Linked type Monocross suspension
• - Design
• - The "R" Design
• - Riding Dynamics
• - Humachine Technology

Design

Hum chine Technology - A sharp form that cuts through air. Inheriting the “R
series” gene.

35
YZF-R1 and YZF-R6 are equipped with under cowls that are based on the image of
a diffuser, to give them the best form for aero-management. These are not cowls for
simply enclosing the engine, but forms composed of blade surfaces that actively
control airflow. This spirit has been directly inherited by YZF-R15.

“Harmony between rider and machine.”YAMAHA’s Humachine Technology involves

studying the form of the motorcycle actually in motion with the rider on it. The R
series is the embodiment of 1) wide frontal space that protects the rider, 2) easy to
ride seating area that gives riders the freedom of movement and allows them to
steer effectively, 3) the glamorous tail treatment that takes into account the
management of airflow behind the rider, and 4) a sexy racing form that brings all 3
of these elements together in a harmonious package. These characteristics have
been splendidly reproduced in YZF-R15.

36
“R” Design

For example, YZF-R6 shows a strong body line that springs up in a single line from
the rear axle to the pivot and then to the head pipe. This is a visual expression of
the straight shape of the Deltabox frame. These elements are a visual expression of
“frame rigidity.” Viewed from the side, the shape created by the side panel and the
upper surface of the tank creates an impression of the center of gravity shifting to

37
the front tire. This is a visual representation of how the front tire grips the road in its
sporty running performance. Needless to say, YZF-R1, with its athletic build, is also
a visual expression of performance. A characteristic of the R series is that, when
you view the machine, you get a sense of its concept and performance.

This philosophy has been fully transmitted to YZF-R15. An important point to note is
that this motorcycle is not a scaled-down version of YZF-R1 or YZF-R6. YZF-R15’s
design is based on having an excellent engine cooling method.

The shape of the cowling around the radiator area was determined so that the
shapes of the air intake area and the rear outlet area where the air is scooped out
are optimized to improve radiator efficiency. As for the outlet area, the mid-cowl
area was designed using sculpturing 3D methods to create a three dimensional
shape with a sense of volume. This resulted in an outlet area through which air is
directed outwards with minimal resistance. We were able to present the new R
series also in terms of design, and we have been able to maximize the performance
of the liquid cooled engine, which will be a first for the Indian market.

When viewed from the front, it gives a sense of volume that seems well beyond its
150cc displacement. This does not simply mean that it is voluminous, but that it is
grounded in the Art of Engineering which transforms function into art.

38
The linked monocross suspension consists of a link mechanism sandwiched
between the rear arm and cushion unit to create changes in the lever ratio based on
the lever effect. When the shock absorber is almost fully extended, the lever ratio is
high and therefore the spring is soft, and the damper works softly as well. As the
shock absorber strokes in, the lever ratio gradually decreases and the spring rate
increases. Eventually, when it is nearly fully stroked in, the lever ratio becomes
small and the spring becomes hard and strong. The damper also becomes hard. By
making changes to the lever ratio in this way, we were able to achieve soft riding
comfort as well as excellent damping under intense load conditions.

The optimization of the frame and rear arm rigidity of the Deltabox Frame combined
with the effects of the linked type monocross suspension achieve good riding
comfort, agile handling, and turnability, hardly ever causing bottoming out.

As the heir to the YAMAHA R series, YZF-R15 has inherited the series’ agile
handling performance.

39
The Deltabox frame was commercialized based on the experience and know-how
accumulated through YAMAHA’s involvement in Moto GP since the early 1980s.
This type of frame is currently used in YAMAHA’s R series of sport models. The
engine is mounted on rigid supports; one on the head side and two on the case
side; so that the engine itself becomes a structural member contributing to body
strength and rigidity. The engine’s low vibration makes rigid supports possible,
ensuring low vibrations and excellent balance of rigidity. Torsional rigidity refers to
the frame’s resistance to deformation when a twisting force is applied to the pivot
with the frame’s head pipe held in place.

Additionally, the use of a 4-valve combustion chamber (a combustion chamber with

2 intake and exhaust valves each) has allowed designers to layout the spark plug at
the center of the combustion chamber for better flame propagation. This also
increases the total valve area relative to the 2-valve chambers for improved
intake/exhaust efficiency (volumetric efficiency). YZF-R15 is fitted with a
hemispherical 4-valve combustion chamber, a configuration that allows intake and
exhaust valves to be laid out in the smallest size possible.

DiASil Cylinders are all-aluminum cylinders made by YAMAHA’s proprietary

aluminum die casting technology. An aluminum alloy with 20% silicon content is
used to create a very hard, reliable cylinder surface, making conventional iron
sleeves obsolete. As a result, the entire cylinder can be made of aluminum, a better

40
conductor of heat, which means the cylinder delivers better heat dissipation and
less weight. (Aluminum’s heat conductivity is 3.1 times that of iron.)

YZF-R15 is equipped with this all-aluminum cylinder called the DiASil Cylinder and
a forged piston, the same type of piston used in YAMAHA’s supersport bikes. The
fact that both the piston and cylinder of YZF-R15 are all-aluminum ensures
excellent heat dissipation, eliminates heat-induced engine power loss, and helps
improve fuel efficiency. The DiASil Cylinder is given a special surface treatment to
prevent oil evaporation from the cylinder’s surface and improve oil consumption.
The cylinder also has excellent hardness and is considerably resistant to wear
compared to conventional iron sleeves.

Engine

Liquid-cooled

First India-made model with cooling method in the Indian market! Liquid-cooled
engines provide stable performance, reduce vibrations, and offer a high quality ride.

One characteristic of YZF-R15’s new engine is that it is liquid-cooled. The engine is

surrounded by a water jacket in which coolant liquid circulates to cool the engine.
While this method is widely used in automobiles and large capacity motorcycles,
there are very few examples of motorcycles of this class due to increased weight
from components such as radiators. YZF-R15 uses a special compact and
lightweight aluminum radiator and a body design that utilizes airflow for heat
dissipation. This has enabled us to create a lightweight, compact body while
retaining its stable performance.

41
Specifications

Drawing on 10 years of YZF series development with a new fuel-injected engine

and Deltabox frame The new YZF R15 invites you to “enjoy riding”

Engine type Liquid-cooled, 4-stroke, SOHC, 4-

valve
Cylinder arrangement Single cylinder
Displacement 149 .8cc
Bore & Stroke 57×58.7mm
Compression ratio 10.4:1
Maximum power 17PS / 8,500rpm
Maximum torque 15 N.m / 7,500rpm
Starting system Electric Start
Lubrication wet sump
Engine oil capacity 1.0 liters
Fuel tank capacity 12 liters
Fuel supply system Electronic fuel injection
Ignition system T.C.I

Clutch type Constant-mesh wet multi-plate

Transmission type Return type 6-speed

42
Gear ratios 1st=2.833, 2nd ＝ 1.875, 3rd:=1.364,
4th=1.143, 5th=0.957, 6th=0.84

Frame type Deltabox Frame

Caster / Trail
Tire size (Front / Rear)
Brake type (Front / Rear)
Suspension type (Front / Rear)
Headlight
26° / 100mm
80/90-17 / 100/80-17
Hydraulic, single disc (Front / Rear)
Telescopic / Linked type Monocross
12V35W / 35W＋35W

Overall length x width x height 1,995mm x 670mm x 1,070mm

Seat height 790mm
Wheelbase 1,290mm
Minimum ground clearance 160mm
Dry weight / Curb weight 120kg / 131kg

Other 150 cc bikes in INDIA

From YAMAHA

43
FZ-S (62,320 ex Showroom, Delhi)

Fazer (67,500 ex Showroom, Delhi)

F-Z (58,500 ex Showroom, Delhi)

From BAJAJ

Pulser-150cc (60,250 ex showroom, Delhi)

From TVS

44
 Apache rtr 150cc (55,250 ex showroom, Delhi)

Apache rtr 160cc (58,500 ex showroom, Delhi)

From HERO-HONDA

Hero-honda-cbz-extreme-atft-3 (57,500 ex showroom, Delhi)

Comparison with other bikes in 150cc segment

45
With the release of Yamaha R15 in India, the fight for “Best 150 cc bike” Title will change
hands from Apache RTR to Yamaha R15. At least on papers, Yamaha R15 seems to be
best in this category. Lets compare the five premium 150cc bikes in market.

Yamaha Honda Apache CBX Hunk Bajaj

R15 Unicorn RTR Extreme Pulsar
Displacement 149.8 149.1 159.7 149.1 149.1 149
(cc)
Max Power 16.9 @ 13.3 @ 15.2 @ 14.4 @ 14.4 @ 14.09 @
(BHP) 8500 rpm 8000 rpm 8500 rpm 8500 rpm 8500 rpm 8500 rpm
Max Torque 15.0 @ 12.8 @ 13.1 @ 12.8 @ 12.8 @ 12.75 @
(Nm) 7500 rpm 5500 rpm 6000 rpm 6500 rpm 6500 rpm 6500 rpm
Top Speed 145 kmph 101 kmph 118 kmph 110 kmph 110 kmph 102 kmph
Bore x Stroke 57.0 x 58.7 57.3 x 57.8 62.0 x 52.9 57.3 x 57.8 57.3 x 57.8 Na
(mm)
Cooling Liquid Air Cooled Air Cooled Air Cooled Air Cooled Air Cooled
System Cooled
Gear Box 6 Speed 5 Speed 5 Speed 5 Speed 5 Speed 5 Speed
Suspension Telescopic Telescopic Telescopic Telescopic Telescopic Telescopic
Front
Suspension Monocross Mono Monotube Swing arm Swing arm Triple rate
Rear Suspension Suspension inverted with with spring, gas
Gas filled adjustable adjustable assisted
shox with hydraulic gas filled shox
spring aid shock shox
absorber
Fuel supply Electronic Carburettor Carburettor / Carburettor Carburettor Carburettor
System fuel Electronic
injection Fuel
system injection
system
Compression 10.4:1 NA 9.5:1 9.1:1 9.1:1 NA
Ratio
Brake - Front Disc Brake Disc Brake Disc Brake Disc Brake Disc Brake Disk Brake
Brake - Back Disc Brake Drum Brake Drum Brake Drum Brake Drum Drum
Brake Brake
Tire - Front 80/90 - 17 2.75 - 18 90 / 90 - 17 1.85 - 18 2.75 x 18 NA

46
Tire - Back 100 / 80 - 100 / 90 - 100 / 80 - 18 100 / 90 - 100 / 19 – 100 / 90
17 18 18 18
Fuel Tank 12 litres 13 litres 16 litres 12.3 litres 12.4 litres NA
Capacity
Weight 131 kg 146 kg 136 kg 143 kg 146 kg NA
Length (mm) 1995 2095 2020 2080 2080a NA
Width (mm) 670 750 730 765 765 NA
Height (mm) 1070 1100 1050 1145 1095 NA
Wheelbase 1290 1340 1300 1325 1325 1320
(mm)
Ground 160 NA 180 145 145 NA
Clearance
(mm)

From the above spec comparison Yamaha R15 seems to be the clear winner. Other
two important factors which will decide its success in India are Price & Mileage.
Price is being reported as 80-85 thousand and Mileage is claimed to be around 40.
Lets see how things work out.

47
 CHAPTER – V
FACTS
AND FINDINGS

Market Share of Yamaha in World Market (Bikes)-

Market Share

14.1
8.9
23.7 Yamaha

25.4 12.3

15.6
48
Market Share of Yamaha in Indian Market (Bikes)-

Market Share

1.6 8.1 10.3

Yamaha
6.5
Bajaj
8.4 Hero Honda
28.6 TVS
Honda
Imported
Others
36.5

 Education or Occupation
YOUNGESTERS AGED PERSON WORKING PEOPLE
YZF R-15 23 0 0
PULSAR 30 12 10
CBZ 8 0 12
APACHE 16 2 7
Figure: -6.1: Education or Occupation of the Respondents

3
5

3
0

2
5

2
0 Y
OUN
GES
TER
S
A
GEDPE
RSO
N
1
5 W
ORK
INGP
EOP
LE

1
0

0
Y
ZFR
-1
5 P
ULS
AR C
BZ A
PAC
HE

 Criterion of Selecting A Bike

LOOKS PRICE MILAGE
YOUNGESTERS 40 0 0
AGED PERSON 10 30 20
WORKING PEOPLE 10 0 10

Figure: - 6.2: Criterion of Selecting A Bike

49
 4
5

4
0

3
5

3
0
Y
OUN
GE
ST
ER
S
2
5
A
GED
PE
RS
ON
2
0
W
OR
KI
NGP
EO
PL
E
1
5

1
0

0
L
OOK
S P
RI
CE M
I
LAG
E

 Media by which Respondents come to know about the Company

YZF R-15 PULSAR CBZ APACHE

Electronic Media 12 10 10 6
Print Media 8 10 12 14
Any other 8 15 5 10

Figure: - 6.3: Media by which Respondents come to know about the Company
1
6

1
4

1
2

1
0
E
l
ect
ron
i
c M
e
di
a
8 P
r
in
tM
ed
i
a
A
ny
ot
her
6

0
Y
Z
FR-
15 P
UL
SA
R C
BZ A
PA
CH
E

 Response regarding the Company’s awareness about various

new Bike's

YAMAHA BAJAJ HERO HONDA TVS

YOUNGSTERS 24 12 14 10
AGED PERSON 3 4 3 6
WORKING PEOPLE 8 10 12 14
Figure: - 6.4: Response regarding the Company’s awareness about various
new Bikes’

50
 30

25

20
YOUNGSTERS
15 AGEDPERSON
WORKINGPEOPLE
10

0
YAMAHA BAJAJ HERO TVS
HONDA

 Response regarding the Company’s after sale Services

HERO
YAMAHA BAJAJ HONDA TVS
AFTER SALES SERVICE 12 40 45 23

Figure: - 6.5: Response regarding the Company’s after sale Services

AFTERSALESSERVICE

50
45
40
35
30
AFTERSALES
25
SERVICE
20
15
10
5
0
YAMAHA BAJAJ HERO TVS
HONDA

 Response regarding the Performance of Bike

HERO
YAMAHA BAJAJ HONDA TVS
PERFORMANCE 40 30 25 25

Figure: - 6.6: Response regarding the Performance of Bike

51
 PERFORMANCE

45
40
35
30
25
PERFORMANCE
20
15
10
5
0
YAMAHA BAJAJ HERO TVS
HONDA

 Availability of Spare Parts

HERO
YAMAHA BAJAJ HONDA TVS
AVAILABILITY OF
SPARE PARTS 10 35 45 30

Figure: - 6.7: Availability of Spare Parts

Customer’s thinking regarding switching from recent Bike.

YAMAHA BAJAJ HERO HONDA TVS

SWITCHING THOUGHTS
OF A CONSUMER 10 30 35 45

Figure: - 6.8: Customer’s thinking regarding switching from recent Bike.

SWIT
C H
INGT
H OU
G H
TSOFAC
O N
SUMER

50
45
40
35
30 SWIT
C H
ING
25 T
H OUGHTSOFA
20 CONSUMER
15
10
5
0
YAMAHA BAJ
A J HERO T
V S
H
O NDA

52
CHAPTER – VII
SWOT

53
STRENGTHS
 Top of the World Technology
 Good R & D Support
 Strong Financial Beak-up
 World Class System implementation.
 Workers Participation Management.
 Commitment of the top management.
 Velentino Rossi Moto GP champion as a Brand Ambassador.

WEAKNESSES
 Not a Large Network in India.
 Lack of Service Support.

ENVIRONMENTAL OPPORTUNITIES
 There is vast opportunity in Bike business in India.
 India is the Second Largest Bike Selling Country.
 Most of people in India are young

ENVIRONMENTAL THREATS
 Competitors like Bajaj & Hero-Honda.
 Changes in Govt. Policies like taxation etc.
 Only Young Customer Target
 Petrol Price are regularly Hike

54
CHAPTER – VIII
CONCLUSION

55
 CONCLUSION

Yamaha has had to move towards and increasing marketing orientation.

Company can no "Sale what it produces" it has to produces what it can sale.

Determination of what can be sold and how it can be sold involves listing to a user

& understanding his behavior. Growing capacity have also increased the size of the

largest market, the distance between producer and consumer has increased in the

scenario marketing research has provide an effective tool in determining user

behaviour in the bike Industry.

Overall Observation

Yamaha has good position in the market comparing last decade but its price is very

high. So decrease the price in comparing to its competitors.

1. Yamaha has approx 10.3% market share.

2. It's advertisement is best.

3. Quality is no doubt best.

4. Price is very high but they do justice with their product.

56
 CHAPTER – IX
RECOMMENDATIONS
&
SUGGESTIONS

57
 RECOMMENDATIONS

During this project report Yamaha I have studied the various aspect of the
management, it's functions and importance and was a totally a new experience for
me and for which grateful to everybody in Yamaha before concluding my report. I
would like to make some recommendations.

The company should try to create a Unique selling preposition to their product and
should make the customer to feel needful for that. The company should open its
own outlets in order various districts of its markets and there it can directly reach
customers and that could have a positive effect on the company's bottom lines, as
this would remove the middlemen.

Consumer awareness
Yamaha should create Dealer awareness (regarding it's brand) to enhance the sale
of Yamaha in rural areas.

Methodology for Creating Dealer awareness:

Yamaha should arrange technical seminars, lectures for architects Company,

Technological engineers. In local language training programs should be arranged in
rural and Urban Area.

58
 SUGGESTIONS

1. Company should provide the good bikes in affordable prices.

2. Delivery time should be quick for those dealers who are in rural areas.

3. Company should provide gift to customer according purchasing

capacity.

4. There should be good schemes for retailers.

5. Advertisement should be more appealing.

6. Target for only young customer

7. Petrol price are regularly hike so development of bike on the high

mileage

59