1 Executive summary 2 Corporate connection Mission Corporate philosophy Corporate goal

3 Environmental analysis and forecasting -hospitality marketers are expected to be aware of major environmental factor likely to affect the industry and the company 4 segmentation and target The heart of any marketing plan is careful analysis of available market segment and the selection of appropriate target market

5 next year objective The establishment of objectives provide direction for the rest of the marketing plan

6 action plan Strategies are designed as the vehicle to achieve marketing objectives and marketing tactics are tools that support strategies

7 resource need to support strategies and meet objective A common error in writing a marketing plan is to develop strategies that are probably highly workable but for which there is insufficient support


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