EXPORT&IMPORTOF FLORICULTURE IN INDIA

PRESENTED BY N.ANITHAMALAR

floriculture 

Floriculture is the aesthetic of horticulture, where deals with cultivation of ornamental, annuals, biennials and perennials including potted ones.

Major flowers
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

Roses jasmine Tuberose Carnation Gerbera Crossandra Anthurium Marigold Chrysanthemum Gladiolus Orchids Lilly

fresh and dried dominate floriculture export trade of India. The cut flowers are exported in two forms: Fresh form for bouquets and ornamental purposes.Export of floriculture in India     cut flowers . bleached etc. dyed. Dried. for other purposes .

96%).  . The biggest export market was Japan importing 19.44%. The information of export of fresh cut flowers in respect of quantities values and the countries to which exported is given in Total quantity exported was valued at Rs.12 crores.40%).25. Australia (5.65% cut flower followed by USA 10.43%) and Netherlands (4. Germany (7.67%). UK (7.

62/kg).376. 51. .26/kg. Unit value revealed that the highest price was paid by Netherlands (Rs. but nearly 68% are exported to 10 countries .92/kg) Singapore (Rs.     The fresh cut flowers are exported to 54 countries.155.33/kg).141.92.49/kg). Japan (Rs. The price offered by USA was quite low (Rs. The overall average price received was Rs.

91%) .04 crores. .51.      Information of export of other cut flowers is given in Table 5.98%). U. They were exported to in all 55 countries but the major export markets were USA sharing 35. Netherlands (9. The quality of cut flowers exported was 8295 MT valued at Rs.50%).25% exports followed by Japan (27. Germany (5.41%).K (4.

Unit values or prices received varied from Rs. they offered low prices. .61. There was a very wide difference in the prices received from different importing countries.26/kg by Japan to Rs.38 by Germany.52/kg. These five countries shared about 83% of total exports.   . the exports to different countries are unevenly spread.137. The overall average unit value received was Rs. Thus. Although USA and Japan imported largest quantities.

the country's major rose growing areas.  . Corporate houses in the floriculture business in Pune and Bangalore. estimated to be a 20% rise over last year. are gearing up to export lakhs of roses to world markets.Roses export &import in india  India is the largest supplier of roses to Japan and Australia The export of roses for the coming Valentine's Day (February 14) is expected to be about Rs. 25 corer.

 . Century International. located at the Talegaon floriculture park near Pune is expecting to export about eight lakhs stems from January 28 to February 9. About 20 to 25% of flowers exported during this season are sourced from the small farmers. who cannot export directly. we will send about one lakhs roses to the domestic market from February 10 to 13 The firm exports about 40 lakhs stems annually.  "After export order are met. The corporate exporters are presently busy negotiating with small farmers.

In the domestic market. 40. it is estimated to be around Rs 25 crore this year. those with stem length of 70 cm can fetch about Rs. Though the exact turnover of rose exports during the Valentine season is not available with any agency. 25 per stem. Prices for red roses depend on their colour and the length of the stem. though most exporters do no find it feasible to send one meter long stems. the retail value of which is more than Rs 25 during this season. growers get Rs 4 to 5 per stem. while stems of one meter length go for Rs.   .

The industry is estimated to notch Rs 700 crore worth exports by 2010. constitute around 25% of such exports. Cut flowers. According to an estimate. According to the Agricultural and Processed Food Products Export Development Authority (APEDA). India's floriculture exports for the year ended March 2008 were valued at Rs 338 crore.000 crore. missing a target of Rs 1. flower exports in 200708 were Rs 500 crore.  . such as rose stems.

 Tanflora. located near Bangalore. . which operates from Hosur. had exported 1 million cut roses in 2007 during the Valentine's Day and has sent 3 million flowers to markets across the globe last year.

  Roses We currently grow and supply the following varieties of cut flower roses: .

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30.000and Rs 60.Jasmine export &import   Jasmine are being exported as fresh flowers to Malaysia.countries from India. International market price for concrete and absolute oil is around Rs. Singapore .000 per kg .

Extracting oils from flowers is another major industry in India. . Tissue cultured plants of jasmine can also be propagated and supplied to tawin. fetch Rs 30 crores to 40 crores foreign exchange annually.   The exported flowers. korea and japan.

flower seeds. .10 per kg for export to Europe and Rs. 6 per Kg for export to West Asia. Freight rates are Rs.  Subsidy on airfreight for export of cut flowers and tissue-cultured plants is allowed by the Government. Import duties have been reduced on cut flowers. SouthEast Asia whichever is less. Setting up of walk in type cold storage has been allowed at the International airports for storage of export produce. tissue-cultured plants. etc.

Indian flower growers are exploring international market opportunities to export marigolds. various state horticulture boards and international floriculture trading agencies have gathered in Pune for the third international flower expo 'Florex India 07'.Marigold &tuberoses  floriculture exports touching Rs 400 crore last year.  . Hundreds of flower growers. tuberoses and 'Birds of Paradise'.

 The three-day-long event inaugurated today at the College of Agriculture.000 hectares of land in India.  While flower cultivation happens on 1. Pune is organised by Western India Floriculture Association (WIFA). Agriculture and Processed Food Products Export Development Authority (APEDA) and the Government of Maharashtra. flowers grown on only 500 hectares are exported .17.

Indian flower growers can avail these facilities to export marigolds and tuberoses... Tuticorin. Maharashtra and in certain regions in the south.We are working hard to export birds of paradise variety in near future."  . "APEDA has set up marketing facilitation centre in the Netherlands and similar centers are coming up in Tokyo and Dubai. Marigolds and tuberoses are grown particularly in various parts of West Bengal.

Carnation export &import   Carnations: We currently grow and supply the following varieties of cut flower carnations .

S.A.2. The market has been growing at the rate of 10% per annum. The international trade of cut flowers was estimated to be US $ 2.Export potential     Europe. Hong kong and Middle East. Japan.34 billion. Singapore. U.50 crores only . The current export of cut flowers from India is reported about Rs..

.  Potential of world market for all floricultural products has been estimated to be US $ 50 billion with a 15 percent annual growth rate .100 crores for cut flowers. The Expert Group set up by Planning Commission has proposed an annual export target of Rs.

USA.9%). Switzerland.Export market  The main importing countries for cut flowers are Germany. France. Columbia (9. tulip and lily account for 70-75 per cent of the world trade. Austria. Israel (5.   .2%). The main exporting countries are Holland (70%).3%). Kenya (1. The five flowers. Belgium/Luxembourg and Japan (in order of the volume of imports).8%). rose. carnation. Spain (2. UK. Italy. Sweden.1%). namely. chrysanthemum. Denmark.4%) and the Canary Islands (1. Italy (4.

West Asia . Singapore and EU countries . .Anthurium export &import    Anthurium is one of the top 10 cut flowers sold in the Netherlands Auctions and the market potential for it is excellent both in India . "There is excellent scope for exports to Japan. India Anthurium is also a very popular flower in Japan.

 . primarily as a cut flower.S. and the U. countries as far away as India.5 million dollars to seven countries around the globe. Taiwan exported 679 metric tons of Anthurium in 2003 worth almost $US2. While Japan was the primary recipient of Taiwan's Anthurium exports. Australia. also imported this lovely product.

the main constraints encountered by the growers are high cost of imported planting material at Rs 100 per plant of 8 . The only problem "is that we have no flowers for export". the cost will go up further by another Rs 12 lakh. "We grow them under a shade house only.12 cm length. and secondly high cost of airfreight within the country and outside  . However.  Although a green house will be of advantage. the airport for exporting cut flowers.

 freight both for domestic and export consignments besides extending subsidy on the import cost and abolishing import duty . .Anthurium flower.

Gerbera export &import  We currently grow and supply the following varieties of cut flower gerberas .

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10117 Lakhs by April. Rajasthan have large areas under floriculture. The total business of floriculture products in India in 2005 was Rs. Also West Bengal. Maharashtra. Andhra Pradesh. There were more than 300 exportoriented units in India. More than 50% of the floriculture units are based in South zone mainly in Karnataka.8174 Lakhs while it increased to Rs. Tamil Nadu.  . in 2006.

Chennai. Tamil Nadu. Uttaranchal. Karnataka and Maharashtra.: Proposals are under consideration for setting up of such facilities at Goa. Bangalore. Calicut and Coimbatore Airport.  . Hyderabad. APEDA has also taken number of measures to facilitate floriculture exports. Six Agro Export Zones have been set up in the states of Sikkim. Besides setting up cold storage and cargo handling facilities at the key airports of New Delhi. Trivandrum and Cochin. Mumbai.

00. the delegation met officials in major cities and held discussions with flower growers and exporters.  . During the visit.000 tonnes of loose flowers and 500 million tonnes of cut flowers according to India's Agricultural and Processed Food Products Export Development Authority (APEDA). Currently India produces 2.

Wholesalers of Tuberose. but has picked up since and stands at INR 6. USA and Japan. Gladiolus and Gerbera find a wide market in Europe. The export of cut-flower was a mere INR 188 million in 1993-94.  .5 billion in 2007-08. it has been growing steadily for the last couple of years.Gladiolus export &import  The cut-flower market is negligible even as of now.

India accounts for 1. The Government is providing support and incentives as never before to the floriculture industry. the worldwide area under flower and foliage crops is 4. flower wholesalers in India or flower exporters . be it to the flower growers in India. flower suppliers.00.000 hectares. As per statistics of 2005. Of this.477 ha under flower and foliage plants .06.

Set up with the support of the Government. Gladiolus and Tuberose flowers as well as corms and rhizomes. Gladiolus and Tuberose   . supplier and wholesaler of cut flowers. it aims at entering the export market in a big way by living up to its promise of providing quality produce at competitive rates. in the State of Uttar Pradesh in India is a flower grower. corms. wholesaler and exporter of high quality Gerbera. one of the largest exporter. rhizomes and tubers of its major produce that includes Gerbera.

The liberalization of industrial and trade policies paved the way for development of export oriented production of cut flowers. is being viewed as a high growth Industry. Commercial floriculture is becoming important from the export angle.  .Chrysanthemum export &import  Present status and growing trade is still in infancy. The new seed policy had already made it feasible to import planting material of international varieties. Floriculture in India.

 According to a report of the APEDA. which included 24. aster.000 hectares. gerbera. anthurium. tuberose and 10. the total area under flower crops was estimated around 34.000 hectares under modern flowers like cornation. .000 hectares under traditional flowers such as marigold. gladiolus. jasmine. chrysanthemum. rose. rose.

which included Rs. 100 Crores from modern flowers. . Returns from floricultural products were estimated at Rs.105 Crores from traditional and Rs.205 Crores.

Tamil Nadu. Rajasthan have large areas under floriculture. Maharashtra.  show that estimated area and production were 53. . Also West Bengal. there were mainly 230 export-oriented units in India.000 hectares and 4 lakhs tonnes. Andhra Pradesh. More than 50% of the floriculture units are based in South zone mainly in Karnataka.

storage.  Exporters should plan and monitor effective quality control measures right from production to post harvesting. . and transportation. opportunities of the floricultural industry shows that India has immense potential for export of floricultural products. An analysis of strengths. weaknesses.