   

  

Intrapreneruship -


History of Intrapreneurship
Word was coined in 1976 by Gifford and Elizabeth Pinchot Based on their concept of an intra-corporate entrepreneur Began a school for intraprenuers in Sweden in 1985 The American Heritage Dictionary made the word mainstream by adding it in 1992 I have found an example of Intrapreneurship dating back centuries earlier

ØA person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk taking and innovation.

ØIntrapreneurs have entrepreneurial skills blended with managerial skills but operate within the confines of an organization.

Entrepreneur vs Intrapreneur
◦ company/organization often has capital to fund the project

◦ intrapreneurs do not have to worry about finding the talent to get tasks performed

◦ intrapreneurs can use the branding of the company/organization to get their ideas to take root

Defined as…
Ø Intrapreneurs are “dreamers who do”,
those who take hands-on responsibility for creating innovation of any kind within an organization.

Gifford Pinchot

Ø The intrapreneur is an essential
ingredient in every innovation. - Dr.
William Souder

C a u se s fo r i te re st i n n I tra p re n e u rsh i n p
Individuals who believe strongly in their own talents frequently desire to create something of their own They want responsibility & have a strong need for individual expression & more freedom in their present ORG structure No freedom– frustration at work & become less productive– leave ORG to achieve self-actualization elsewhere

T h e re si n ce a g a i st fl b i i , g ro w th sta n exi l ty a n d d i rsi ca ti n ca n , i p a rt, b e ve fi o n o ve rco m e b y d e ve l p i g a sp i t o f o n ri e n tre p re n e u rsh i w i i th e exi n g p th n sti O R G , ca l e d i tra p re n e u rsh i l n p

Causes for interest in Intrapreneruship

I tra p re n e u rsh i i cre a se d d u e to H yp e r n p n co m p e ti o n , b o th a t h o m e a n d a b ro a d --ti to i cre a se i te re st i su ch a re a s a s n e w n n n p ro d u ct d e ve l p m e n t, d i rsi ca ti n o ve fi o a n d i cre a se d p ro d u cti ty n vi

Why should organizations embrace intrapreneurs?
Ø C o rp o ra te E n tre p re n e u rsh i p Ø C re a ti g th e a p p ro p ri te cu l re n a tu Ø C o rp o ra te ve n tu ri g n Ø V e n tu re ca p i lsu p p o rt ta Ø S p o n so ri g i d e p e n d e n t n n e n tre p re n e u rs Ø M a n a g e m e n t a s ch a m p i n s o f o i n o va ti n n o

Intrapreneurial Activity
Spotting ways to improve service Save time, money, or make life easier Visualizing variations of current products / services Realizing new communication avenues with customers Enhancing the quality New ways to get the job done quicker or smarter

How does Business benefit?

create competitive advantages by discovering new and better ways to compete in an industry and bringing them to market enterprise that does not daily innovate inevitably ages and declines in a successful business the disease of bureaucracy and complacency is dangerous



How do Intrapreneurs benefit?
Flexibility Less

restrictions but supportive environment

Recognition Their

ideas are vehicles towards advancement value to organization increased PAYCHECK


Implementing the Intrapreneurship Culture

employees to be creative and to look for new ways to improve your current way of doing business intrapreneurs something akin to ownership rights in the internal intraprises they create company wide involvement by insisting on truth and honesty in marketing and marketplace feedback



Implementing the Intrapreneurship Culture
Treat  Allow

intrapreneurial teams as profit centers rather than as cost centers team members a variety of options in jobs, in innovation efforts, alliances, and exchanges employees to develop through training programs


Companies that get it


Post-It Notes Ipod Orkut Google News


 


known as the Minnesota Mining and Manufacturing Company, is an American multinational conglomerate corporation based in Maplewood, Minnesota, a suburb of St. Paul. over 76,000 employees, they produce over 55,000 products, including: adhesives, abrasives, laminates, passive fire protection, dental products, electronic


Example:- (Post it Notes)

scientist Spencer Silver invented a not so sticky adhesive in 1968. Spencer shared his idea through seminars in which he shared the features (and benefits) of this semi-adhesive to fellow 3M employees. But no one really caught the vision of his product for five long years. Finally, a co-worker, Art Frey, recognized the need


1974, a 3M Corporation employee Art Fry couldn't keep his hymns marked properly in his church choir book. attempting various methods, he decided he'd try using some nonpermanent adhesive that was available at his workplace. placing this adhesive on the back of his markers, he found he could keep them secured in place and then easily peel them off when he was done.




man took his new discovery to the management at 3M, a company that encourages employees to spend no less than 15 percent of their time at work developing their own ideas and projects. the company's support, the resourceful man researched and developed a new product. years later, Post-It Notes¨ continue to be one of 3M's




don't have to own a large corporation to foster intrapreneurship. you need is the ability to encourage employees to develop new ideas, and then give them the time, space and resources needed to turn those ideas into reality.


Sign up to vote on this title
UsefulNot useful