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Export Plan

Export Plan

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Published by: aryan.1.raj1766 on Feb 02, 2011
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Pawan Kumar S. S. college, Abad IB: Export Planning What is an Export Plan?

An export plan is company guideline for the development of international business. It consists of the identification of markets, goals, activities, proposed ways of achieving objectives, required resources and expected results. Introduction Before starting an export, an individual should evaluate his company’s “export readiness”. Further planning for export should be done only, if the company’s assets are good enough for export. There are several methods to evaluate the export potential of a company. The most common method is to examine the success of a product in domestic market. It is believed that if the products has survived in the domestic market, there is a good chance that it will also be successful in international market, at least those where similar needs and conditions exist. One should also evaluate the unique features of a product. If those features are hard to duplicate abroad, then it is likely that you will be successful overseas. A unique product may have little competition and demand for it might be quite high. Once a businessman decides to sell his products, the next step is to developing a proper export plan. While planning an export strategy, it is always better to develop a simple, practical and flexible export plan for profitable and sustainable export business. As the planners learn more about exporting and your company's competitive position, the export plan will become more detailed and complete.

import controls. b) Plan your approach by holding discussions and reaching consensual agreement on the export planning approach with key members of your firm. cultural differences. deciding on market entry and service delivery methods. if any. Plan Approach and Assign Responsibility a) State your export objectives. document your motivation for exporting and include expected outcomes.). service offering to service offering and country to country. Lists what activities you need to undertake to achieve those objectives. and what strategy will be used to address them? How will the product's export sale price be determined? What specific operational steps must be taken and when? . addressing the issues of export financing and insurance and setting targets and timelines. Includes mechanisms for reviewing and measuring progress. what is the basic customer profile? What marketing and distribution channels should be used to reach customers? What special challenges pertain to each market (competition. must be made to adapt them for overseas markets? Which countries are targeted for sales development? In each country. particular those dealing with the export of services. State Objectives. Approaches to Developing an Export Plan Export plans vary from company to company.Objective The main objective of a typical export plan is to: • • • • Identifies what you want to achieve from exporting. or to bring in an export management consultant. What is Involved in Developing an Export Plan? Developing an export plan involves performing a variety of tasks including conducting market research. The following is intended to serve as an outline of approaches that you may take towards creating a document that will guide you in your international business development activities. c) Assign responsibility for implementation. etc. planning day-to-day operations and potential expansion activities. creating a marketing plan. Helps you remain focused on your goals. orient key personnel to the export planning process and determine whether to use a team approach. For a proper export planning following questions need to answered: • • • • • • • • Which products are selected for export development? What modifications.

new import taxes. Some "Do's and Don'ts of Export Planning DO ensure your key staff members are ‘signed on’ to the Plan. DO review the Export Plan regularly with your staff and advisers. not as a static document. DO assign responsibility to staff for individual tasks.g. Review them regularly – they often slip. the plan should be viewed and written as a management tool. The company should not hesitate to modify the plan and make it more specific as new information and experience are gained. Ensure existing customers are not neglected.• • • • What will be the time frame for implementing each element of the plan? What personnel and company resources will be dedicated to exporting? What will be the cost in time and money for each element? How will results be evaluated and used to modify the plan? From the start. Objectives in the plan should be compared with actual results to measure the success of different strategies. . DO create scenarios for changed circumstances – look at the “what ifs” for changes in the market environment from minor to major shifts in settings. DO develop an integrated timeline that draws together the activities that make up the Export Plan. DO seek good advice – and test your Export Plan with advisers. DO make sure that you have the human and financial resources necessary to execute the Export Plan. DON’T create a bulky document that remains static. DON’T use unrealistic timelines. changes of government. e.

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