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Casual Collective Consumer Interviews

Feedback / Opinion about The Collective:

1. How often do you visit The Collective? (Once a year / Once in 6 months / Once in 3 months
/ Once a month or more frequently)

2. What are your top reasons for visiting The Collective?

3. How would you rate us on the following parameters? What are our key improvement
points on these points?

Area Brands Product Pricing Display
Range
Men’s
Formal
Corporate
Evening
Shoes
Men’s
Casual
Denim
T-Shirts
Casual Shirts
Active
Accessories
Women’s
Wear
Others

4. What is your average spend at The Collective and what are the top 3 things you are
looking for – in order to buy more from our store?

5. Are there any other specific brands that you would like to see in The Collective?

6. What other stores / outlets do you typically shop in and why?

Potential for Standalone Casual-Focused Store:

7. Would you like to see a standalone store focused on Casual Wear?

8. If we were to launch a Casual Sub-Format, what do you think we should offer in terms of:

a. Product Mix
b. Key Brands
c. Price Points
d. Experience, Look & Feel
e. Women’s Wear
f. Accessories

9. Where should these Casual Focused stores be located?

10.Is there any other specific Store Variant you would like us to launch?