Green Ox Case Analysis

For

Palmer Jackson Incorporated

Prepared by: GROUP 1 Caldoza, Joel Rule, Jelina Rose Guipetacio, Meare Montano, Yrizza Mae Maglacion, Karizze Fitzgeraldine

....................................... Alternative Evaluation............................................................................................................................................................. iv................................................... References................................................................ vi. Table of Contents................................................................................. Solution......... Appendix................................ iii...................... Update.........................................................2 Problem Statement........... x.Table of contents i.................................................................................................................................................1 Situation Background..................................... v................................... viii............. vii............................................... ix.......................................... ii................................ Conclusion....... Implementation......................... ..

which restore and maintain hydration. oppurtunity. weaknesses. (2) Palmer Jackson Incorporated felt the growing consumer interest in antioxidants and the growth in the sports drink market. each additional flavor would require considerable financial resources. Finally. sodium. Situation Background This document presents Green Ox . growing to 15% per year. and chloride. (2) Palmer Jackson realized that Green Ox would also compete with other forms of antioxidants. (2) the firm found out that sports drinks are one of the fastest-growing categories of the beverage market. Oppurtunities for Palmer Jackson were: (1) Grocery retailers viewed the sports drink category as important to the overall image of the store. Incorporated a food and beverage manufacturer located in Cincinati. In this report we view in determining a marketing strategy for Palmer Jackson. and (3) . croc Ade had by far the greatest unit market share. For its weaknesses: (1) because of the added cost of the antioxidants.a new line of sports beverage with added benefit of antioxidants by Palmer Jackson.20 per 20 ounce bottle and (2) for Green Ox. Inc. Green Ox was more expensive to produce than other sports drinks which may cost to $0. and also threats. All market research were done by Marketing Studies Incorporated (MSI). (3) the special blends of carbohydrates found in sports drinks quickly provide fuel to working muscles and (4) it contains various electrolytes such as potassium. The research yielded considerable data that was expected to become useful for the competition. MSI found out some strengths. the threats for the company were: (1) At over 50%. (3) customers were more loyal to flavor than brand.I. The strengths include: (1) the use of these vitamins and minerals to a reduced risk of certain types of cancers.

Palmer Jackson should keep all the benefits a consumer looks for in a sports drink and add up the antioxidants. television. Where majority are healthy and lifestyle enthusiasts. Con: (4) Conduct sample selling at malls and chosen markets such as at the gym. Con: Possible conflicts between the consultancy firm and the company . The added benefits of antioxdiants is already an edge for Green ox compared to other leading sports drink brands. expensive (3) Create minimal number of products at first to avoid excess. Con: It can be costly and expensive (5) Hire a consultancy firm to guide the company in making decisions regarding the production especially on its pricing and distribution. Con: Costly. Pro: No wasted product. schools.II. Pro: Spread the existence and widen attractiveness of the product ± popularity. Pro: Popularity of the product. Con: Possible conflicts between companies may arise. no money and efforts wasted. (2) Invest more on advertising GREEN OX ( e. Problem With the given strengths and oppurtunities.q. III. it is advisable that Palmer Jackson should really invest on developing Green Ox to maintain competitive advantage in the market. rather than the brand. Alternative Evaluation Palmer Jackson could do either or all of the following strategies to increase or if not maintain Green Ox¶s competiveness in the sports drink market. worldwide web. we suggesat that since consumers are more likely interested with the product¶s benefits. & etc. In addtion. posters ). product¶s pricing and distribution and for the possible outcome in the future. What they only need to do is that they should find ways and means in how to convince customers regardless of its possible added cost. Packaging and distribution also plays a large part of this project. The costs of this project is unevitable but it is a sure win in the long run. In addition. The company should consider to how and where should they distribute the product. Pro: Be able to make critical and right decisions regarding the overall production. we would also like to look at the possibilities of implementing these strategies: (1) Merge with another company that also produce sport beverages. Pro: There is a possibility that they could strongly compete with the market.

Conduct sample selling at malls and chosen markets such as at the gym. Implementation To implement the chosen solution for green Ox. Solution We suggest the following solutions for Palmer Jackson Incorporated: Merge with another company that also produce sport beverages. product¶s pricing and distribution and for the possible outcome in the future. Disadvantage: Costly. The company producing green ox should test there plans in such way that they consider the best time and place in making their plans. television. Create minimal number of products at first to avoid excess. we can assume that there will be variations in time of accepting and rejecting of the products. Advantage: There is a possibility that they could strongly compete with the market. posters ) Advantage:Spread the existence and widen attractiveness of the product ± popularity. Hire a consultancy firm to guide the company in making decisions regarding the production especially on its pricing and distribution. the company can seek the help of a consultancy firm regarding on how to position their products on the moods of its potential consumers and how the product would be priced reasonably and the possible flavors it will produce. Disadvantage: Possible conflicts between the consultancy firm and the company STRATEGY: To be able to obtain the consumers¶ satisfaction and achieve consumers¶ expectations of the product with the aim of maximizing the stockholders¶ wealth V. worldwide web. Advantage: Be able to make critical and right decisions regarding the overall production. Advantage: No wasted product. Invest more on advertising GREEN OX ( e. no money and efforts wasted. expensive. the company should make it to the point that they will do better to convert consumers to an .q.IV. & etc. The company should prioritize at the very beginning in introducing the new product to the market and yield high satisfaction from the consumers through Green Ox. Disadvantage: Possible conflicts between companies may arise. Where majority are healthy and lifestyle enthusiasts. schools. Disadvantage: Costly and expensive. Advantage: Popularity of product. To continuously satisfy the consumers who accepted the new product. When the company had their success in promoting their product.

List of References Appendix . IX. Conclusion VIII. but if the company do better. they can expect a high return of money or investment. In every plans and actions. it associate costs. Update VII. VI.advocate one.

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