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Sustainable Urban Energy (2009)

Sustainable Urban Energy (2009)

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Published by: United Nations Environment Programme on Feb 07, 2011
Copyright:Attribution Non-commercial


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This step, like ‘Step 6. your participation process’, needs to
start from day 1

Why do you need to tell everyone about your projects? To
build support for your sustainable energy goals and to
change people’s behaviour. To build pride, enthusiasm and
a feeling of ownership and empowerment while building a
more sustainable future. Education and publicity should be
on your mind all the time. This is an area which lends itself
to many creative and innovative ways of ensuring public
engagement and ownership.

Using projects

Make use of people’s natural curiosity and of their need to
save money. An energy audit and retroft of council ofces
can educate staf about energy efciency and will provide
information they will take home to their families and children
will take to their schools. There are a number of energy audit
and carbon footprint measurement tools for individuals,
households, schools etc. available on the Internet.

Using the media

You have a vast array of communication methods at your
disposal and they don’t all cost huge amounts of money.
Piggy-back on other media initiatives wherever you can. Use
journalists’ need for stories. Apply for awards. Make presen-
tations to council portfolio committees. Get onto the radio
and even engage radio stations to partner with you through
competitions aimed at households and schools. Distribute
information with the council’s monthly accounts.

Let people know that you have provided more service for
less money and do practical demonstrations to show them
how much money they can save. Build trust and credibility
by actively demonstrating gains.

Auckland Viaduct, Auckland, New Zealand by Sandy Austin whanau/


Energy-effciency advice for residents

Auckland, New Zealand

The residential sector accounts for nearly 13% of New
Zealand’s total consumer energy use. While more
energy-efcient technologies are being incorporated into
homes, this percentage is increasing in large cities like
Auckland, as a result of the increase in the level of indoor
comfort and amenities in homes. On average, Auckland
households use about 7,970 kWh of electricity each year
– compared to the New Zealand average of 7,800 kWh.

Auckland City Council has contributed $12,500 to the
EcoWise energy-efciency advice programme to help
residents save energy, reduce costs and create drier
healthier homes. The programme involves energy advisers
visiting homes to conduct a free energy audit. The audit
provides the resident with an accurate measure of energy
consumption and losses and includes measuring the
power consumption of common appliances such as
heaters, fridges and computers. The adviser later provides
the resident with an energy-efciency plan, containing
information and advice on energy use and where savings
can be made.

The City’s Council’s support of this initiative fts in
with the development of the sustainability strategy, the
Mayoral Task Force for Sustainable Development and
the City’s environmental policy. Auckland City Council
has also employed an energy manager to improve the
organisation’s energy efciency and use of renewable
energy technologies.


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