Hero Honda Motors Limited is a two wheeler manufacturer based in India.

Hero Honda is a joint venture between the Hero Group of India and Honda of Japan . The company is the largest two wheeler manufacturer in India
[2] [3]

and also has been referred to

as the world's biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year
[citation needed]

. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108.


In 2010, it was reported that Honda planned to sell its stake in the venture to the Munjal family.

1 Company profile 2 Company Performance 3 History of Motorcycle Industry in India 4 Termination of Hero and Honda Joint Venture 5 References 6 External links



³Hero´ is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited At Dharuhera India. Munjal family and Honda group both own 26% stake in the Company. In 2010, it was reported that Honda planned to sell its stake in the venture to the Munjal family. During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it - Shut it - Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception. The technology in the bikes of Hero Honda for almost 26 years (1984-2010) has come from the Japanese counterpart Honda

Hero Honda has three manufacturing facilities based at Dharuhera, Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants together are capable of churning out 3 million bikes per year. Hero Honda has a large sales and service network with over 3,000 dealerships and service points across India. Hero Honda has a customer loyalty program since 2000, called the Hero Honda Passport Program. [edit]Company
[7] [6]


During the fiscal year 2008-09, the company sold 3.7 million bikes, a growth of 12% over last year. In the same year, the company had a market share of 57% in the Indian market . Hero Honda sells more two wheelers than the second, third and fourth placed two-wheeler companies put together. Hero Honda's bike Hero Honda Splendor, the world's largest-selling motorcycle for the years 2001-2003
[10] [9] [8]

, selling more than one million units per year.


[neutrality is disputed] Customers in India were forced to wait up to 12 years to buy a scooter from Bajaj. TVS Suzuki. CD Dawn. Glamour F. the Indian government regulations changed and permitted foreign companies to enter the Indian market through minority joint ventures. consumers started to gain influence over the products they bought and raised higher customer expectations. only a dispatch department. Super Splendor. [edit]Termination [citation needed] of Hero and Honda Joint Venture . Bajaj Kawasaki and Kinetic Motor Company (Kinetic Honda). CD 100 SS. Ideal Jawa and Escorts took the middle and lower end of the market respectively. The foreign companies new technologies helped make the products more reliable and with better quality. Karizma ZMR FI Passion.Splendor PRO [edit]History of Motorcycle Industry in India India became the second largest two wheeler manufacturer in the world and starting in the 1950s with the Automobile Products of India (API) that manufactured the Lambrettas and Bajaj Auto Ltd. The CEO of Bajaj commented that he did not need a marketing department. This regulatory maze. Bajaj had a waiting list that was twenty-six times its annual output for scooters. With a larger selection of two-wheelers on the Indian market. prices. The two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda. CBZ Star.===Hero Honda motorbike models=== See also: Category:Hero Honda motorcycles           Achiever Ambition 133. CD Deluxe. with its association with Piaggio of Italy (manufacturer of Vespa scooters) as the largest manufacturers within the country. CD Deluxe (Self Start) Glamour.I Hunk Karizma. and different fuel efficiencies. The industry produced more models. Splendor NXG. Passion+. and Escorts. Splendor+. CBZ Xtreme CD 100. Ideal Jawa. [citation needed] In the mid-1980s. Karizma R. By the year 1990. Splendor+ (Limited Edition). Royal Enfield made a 350cc Bullet with the only four-stroke engine at that time and took the higher end of the market but there was little competition for their customers. Passion Pro Pleasure Splendor. The entry of these foreign companies changed the Indian market dynamics from the supply side to the demand side. made business easier for local players to have a seller¶s market. before the economic liberalization. [citation needed] The motorcycle segment had the same long wait times with three manufacturers: Royal Enfield. Ambition 135 CBZ. Indian companies had to change to keep up with their global counterparts. styling options. [citation needed] The license raj that existed between the 1940s to 1980s in India did not allow foreign companies to enter the market and imports were tightly controlled.

burnyourfuel. Retrieved 2009-10-15. . Imagin Mor Pty Ltd. 13. Bloomberg. The Hero Group of India would buy out the 26% stake of the Honda in JV Hero Honda. Retrieved 2007-07-08. ISSN 0015-6914. 7.In December 2010. Retrieved 2010-09-26. 3. 8. ^ "Hero Honda Sales Increased Up By 10 Percent In March 2009". 10. Retrieved 2010-12-18. Hero Honda.9 Billion Stake in India Motorbike Maker on Exports". 2. Business Standard } url = http://www. Retrieved 2010-12-18. rank101 to 150)". 6. ^ "Hero to buy out Honda's stake". Hero Honda. [12] . Forbes 183 (12): p. Hero Honda Motors Pvt Ltd". Since last 25 years the Hero Group relied on their Japanese partner Honda for R & D for new bike models. 12. ^ "Corporate profile".com. the Board of Directors of the Hero Honda Group have decided to terminate the joint venture between Hero Group of India and Honda of Japan in a phased manner. Business Week.com/india/news/two-wheelermakers-ride-high-in-may/21/40/396783/. ^ "Automobile Industry India". ^ "Board of Directors". [13] [edit]References 1. Imagin Mor Pty Ltd. 4. Retrieved 2010-12-18. ^ "Hero Honda to up capacity". ^ "Every Village. ^ "Automobile Industry India".business-standard. none. June 2008. Under the joint venture Hero Group could not sell into international markets and the termination would mean that Hero Group can exploit global opportunities now. So there are concerns that the Hero Group might not be able to sustain the performance of the Joint Venture alone. ^ "Two-wheeler makers ride high in May". 11. Financial Express. ^ Forbes. ^ "Hero Buys Honda's $1. Indian Express. "World's most reputed companies (pg. Hero Honda. ^ "Key Milestones of Honda". 9. 80. 5.3. Every Home". ^ "Anniversary Leadership Series.

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