P. 1
Titan vs Timex final

Titan vs Timex final

|Views: 438|Likes:
Published by Prerna Jeswani

More info:

Published by: Prerna Jeswani on Feb 08, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

05/18/2013

pdf

text

original

Titan vs Timex

Titan
Introduction
Titan Industries is the world's fifth largest wrist watch manufacturer and India's leading producer of watches under the Titan, Fastrack, Sonata, Nebula, RAGA, Regalia, Octane &Xylys brand names. It is a joint venture between one of India's most respected business organizations, the Tata Group, and the Tamil Nadu Industrial Development Corporation (TIDCO).[2] Its product portfolio includes watches, accessories and jewellery, in both contemporary and traditional designs. It exports watches to about 32 countries around the world with manufacturing facilities in Hosur, Dehradun, Goa and manufactures precious jewellery under the Tanishq brand name, making it India's only national jewellery brand. It is a subsidiary of the Tata Group.

Contents
1 Watch division 2 Precision Engineering Division 3 Jewellery division 4 prescription eyewear

Watch division
Titan watch division was started in 1987. At launch it was the third watch company in India after HMT and Allwyn. Titan formed a joint venture with Timex, which lasted until 1998, and setup a strong distribution network across India. As of 2010, Titan watches account for a 60% share of the total Indian market and are also sold in about 40 countries through marketing subsidiaries based in London, Aden, Dubai and Singapore. Titan watches are sold in India through retail chains controlled by Titan Industries. Titan Industries has claimed to have manufactured the world's slimmest wrist watch - Titan Edge.

Precision Engineering Division
Precision Engineering Division of Titan was started in 2002. It has become one of the leading manufacturers of Precision Parts for Automotive and Aerospace Industries. The Diverse Product range includes pointers, dashboard clusters like Fuel Gauge, Temperature Gauge, Gear Shift Indicators, Clocks for Automobiles and any kind of Injection molded Plastic parts, Electromechanical Assemblies for automobiles, all kinds of pressed and turned parts for automobiles. The Tooling Sector of Precision Engineering Division manufactures all kinds of Press Tool, Molds, Jigs, Fixtures for various industries. Titan Automation Solution, a part of Precision Engineering Division is a leading Automation Solution Provider for all kind of industries. They made significant contributions to add value during the product development stages of the low-cost water purifier, Tata swach, developed by Tata Chemicals. The Automation Solution applied its precision engineering capabilities to supply automation solutions for the development of special assembly presses that enabled mass production of Tata swach.

Jewellery division
Tanishq is currently the most prominent jewellery brand of India, and it pioneered the concept of branded jewellery and ornaments in India. The name Tanishq has been formed by combining "Ta" (the first two letters of Tata) and "Nishk or Nishkh" (meaning gold coin or necklace in Sanskrit). Tanishq is India's largest jewellery brand with a wide range of jewellery in 22Kt pure gold studded with diamonds or colouredgems. It is the fastest growing jewellery brand in India.Tanishq, established in 1995, challenged the established family jewellery and introduced new rules in precious jewellery; a category as old as civilization. Tanishq challenged the age-old jeweller's word with Tata's guaranteed purity. Tanishq's initial foray into the jewellery business was a failure though. Tanishq at first introduced 18 Kt gold jewellery advertising 18 Kt as the 'international standard.' This less pure gold was completely rejected by the market dominated by (purported) 22 Kt gold. Later on, it exploded the market with facts about rampant impurity across India. It introduced technology-backed challenge in a category completely governed by blind individual trust. Tanishq introduced innovations like Karatmeter, the only non destructive means to check the purity of gold; machine made jewellery, which offers superior finish and value to the customer and handcrafted jewellery which is influenced by various jewellery traditions of India.

The Titan brand architecture comprises several collection and sub brands. touches this as well as all other aspects of the brand.The PEW business is Titan's latest retailing venture. Titan Raga the feminine and sensuous accessory for today's woman. The company has a world class design studio that constantly invents new trends in wrist watches . The brand Titan is committed to offering its consumers watches that represent the compass of their imagination. The company has manufactured more than a 100 million watches till date. and has a customer base of over 80 million. which connect. Introduction of titan watches Titan Industries is the world's fifth largest and India's leading manufacturer of watches. Notable among them are: Titan Edge The world's slimmest watch which stands for the philosophy of "less is more". The company now has 48 stores under the "Titan Eye+" brand across the country. The company has 247 exclusive showrooms christened World of Titan'. The umbrella brand Titan is one of India's leading watch brands that brought about a paradigm shift in the Indian watch market. y The Time Products Division of the company was awarded the JRD QV Award in 2006. offering quartz technology with international styling. with various facets of their deep rooted yearnings for self-expression.1 Brand in the Consumer Durables category in the "Brand Equity" Survey of The Economic Times y Won the Young Design Entrepreneur of the Year at the National Institute of Design and Business World y Retail Asia and Media Magazine ± Singapore adjudged Titan Industries as amongst the leading Retailing Companies in India. encapsulated in the words "Be More". The friendly environment at the stores and the specially trained retail as well as clinical staff make the customers¶ experience pleasant and productive. Nebula crafted in solid 18k gold and precious stones. Titan's customers are therefore consistently introduced to exciting new collections. Titan Eye + also provides an array of optometric services. The new brand philosophy of Titan. Regalia. Aviator. Octane& WWF also form a part of the Titan wardrobe.Prescription eyewear Titan Eye + offers a wide range of optical products from stylish and contemporary frames and sunglasses to the latest lenses and contact lenses. Over the next few years the company plans to expand to 250 stores AWARDS ACHIEVED The company has been awarded the following distinctions: y No. Today. each of which is a leader in its segment. making it amongst the largest chains in its category backed by 700 after sales service centers. the Titan portfolio has over 60% of the domestic market share in the organised watch market. y Titan has won the Brand Leadership award at the India Brand Summit. Several other popular collections like Heritage.

Titan¶s marketing strategy was initially built around five features: y A product of international quality. y An intensive advertising and promotion campai gn. since the general quality of .diversified into other lifestyle products like eyewear by extending its watch sub-brand Fast track launched perfumery with a new brand Evolve. y Indian designs. and to contribute to the community. Sales and Marketing Titan launched totally a new product. the company changed its name to TIL In June 2004 . innovative andprogressive organization and to buildIndia¶s most desirable brands Mission To create wealth for all our stakeholders by building highly successful businesses based on a customer-centric approach. quartz analog watch was an entirely new product for India in 1987. y Competitive prices. 1987 under the name Titan Watches Limited (TWL) With the diversification of TWL into jewelry in 1994. Essentially positioned as a premium brand 350 different models at the launch stage available in 30 countries 2.Profile ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ TIL.6 million watches every year Titan now has 60% of the organised watch market in its pocket. and y Specialized retail shops to control the presentation.500 dealers across the world Vision To be a world-class. in early 2005 Manufactures over 6.

with a network of some 3. untested company. Titan has segmented the market on the basis of the following variables: y Demographic: The segmentation here is done on the basis of social class i. middle income group etc. But then.watch merchandising in India was low.500 retailers abroad and high volume of domestic presence. that would place Titan watches in direct competition with. priced higher than other watches then on the market but not beyond the reach of millions of potential purchasers.Age. Psycho graphic : In Psychographic segmentation buyers are divide d into different groups on the basis of lifestyle and personalities. But the point is that whether the Strategies which Titan is following will take Titan to a position of global uniqueness: a brand which brings information and ideas together from around the world. young. to fulfill human needs in novel ways and still go on for profitable growth. high -quality pr oducts. People within the same demographic group can exhibit very different Psychographic profiles. Strategy evaluation Titan banks on Cutting edge technology that has helped Titan create value -formoney price and the result is extraordinary marketing presence in about 40 countries. however. fashionable timepieces. mechanical watches from HMT. therefore. available in clean and comfortable surround ings. adults. Accomplishi ng these multiple tasks in a timely way was a monumental undertaking for a new.e. The marketing program would introduce to India the type of promotional effort familiar in most developed countries. But maybe what's required is a campaign with executional variety a TV campaign that uses attention-getting devices to drive home the message. children. working class. a well-timed promotional campaign. y . a logistical support system and. It was not a program. sufficient Inventories. since marketing is potentially and intimately connected with the ³ability to pay´ this segmentation is meaningful in analysing buying patterns of a particular class. Till date Titan is able to single-mindedly convey a point of differentiation that strikes the consumer then whether it is in terms of price (Sonata) or extraordinary beauty (Slim ³Edge´ watches). if the stakes are reaching gigantic proportions it's time to get one's eyes in. all facets of the program had to come together: attractive designs. say. This ambitious marketing program was intended to position Titan watches as highquality. Social class: upper. This would require greater creative risk. In order to be successful. middle and lower come in this category.

Lifestyle : professionals. y Re-aim existing sub-brands (Raga. Occasions: gifts. affluentPersonality: adventurous. Tissotetc into the market who are catering to the upper end of the market titan has tried to reposition itself by increasing the price range. BRAND POSITIONING STRATEGIES y Attribute Positioning : First to bring Quartz watches to the Indian market. y Competitor Positioning: With the entry of Omega. titan came up with this segment when it was facing heavy competition. ³cool´. Classique and Regalia etc) to attract specific customer segments. . Sonata is a perfect example of Price positioning. special occasions y Geographical: Region: Europe. This helped to penetrate the market and gain a market share. attractive. Classique and Regalia y Benefit Positioning: The Fastrack Digital range offers the customer a functional watch that is attractive and has superior style. reliable. y Quality or Price Positioning: In Indian market. like businessmen. Raga. women etc. Middle-east Complementing this segmentation Titan is pursuing a three-pronged strategy y Create a separate brand for the lower end of the segment. like kids. y Create new (sub) brands for unaddressed segments. traditional y Behavioral: Benefits: functional.

Values and Standards y y y y y y Creativity and Innovation Passion for excellence Corporate Citizenship Total customer orientation Employee appreciation Performance culture and teamwork MAJOR COMPETITORS Domestic LevelHMT Maxima-quartz Casio International levelEspirit Swatch Citizen Tag Heuer Seiko Cartier MARKETING MIX 4P¶S Products Edge Raga Octan WWF Heritage .

Titan Exacta) 2.e.e.Market skimming (i.Market share (i.e. Titan Sonata) 3.1000 plus segment .Promotional pricing Application of pricing strategy 1.Lower segment 2.Orion Nebula Sonata Exacta Spectra Dash Regalia Fastrack Royale Classique Xylus Titan Bandhan watches Place World of Titan Showrooms Traditional Outlets Non Traditional Outlets Time Zone PRICE Pricing Objectives 1.Product quality Pricing method 1. Titan Nebula) 4.Survival (i.Product line pricing 2.

7500 Fastrack. Rani Mukherjee Xylys: Rahul Bose Fastrack: John Abraham y y Titan tagline:Be more Fast track tagline:How many you have? .Rs 5200.6000 Nebula.PRICE RANGE Raga Diva.Rs 500-4500 Promotion Public relation y Gift concept y Promotion On Occasions Advertising media: y Television y Print y Internet Sales promotion y Sponsorship y Seasonality y Promotion through Contests Titan brand ambassador: y y y y y Titan Brand: Aamir Khan Sonata: Mahendra Singh Dhoni Raga: GulPanag.Rs 3200.7000 Orion.Rs 4000-9500 Zoop.85000 Octane.Rs 26000.Rs 5250.

royale. edge. ± Not purchase a watch without comparing various offers in the market ± Raga. belonging to SEC A and B. The communication promotes the idea that owning several watches is acceptable. dash. . flip. in the top 30 towns. Contemporary & Sporty Behavioural: Frequent buyers. ± Sonata.Segmenting and targeting y Three distinct market segments The segments were arrived at using benefit & income level as the bases High income / elite consumer ± fashion accessory not as a mere instrument showing time. ± willing to buy a watch on impulse ± price tag did not matter ± Nebula. ‡ ‡ ‡ ‡ ‡ ‡ Initial targeting Sex: Men & Women Social-Cultural: Urban & upper middle class Styles: Hip. etc Mid ± segment consumer ± Preferred some fashion ± Price did matter. fast track.to 22-year age group. aurum. Recently aiming at students in the 16. have a variety to choose from.etc.etc Lower-income consumers ± time-keeping device ± Bought mainly on the basis of price.

Rado. b) The quality of watches is impressive. SWOT Analysis of Titan Watches Strengths a) The varied offerings to diverse segments with a clear cut positioning. Opportunities a) Under-penetrated market for watches as only 35% (approximately) of Indian population possesses watches. b) Rural India does not form a substantial part of customer base. e) Introducing waterproof watches.‡ ‡ Previously positioned itself as a college goer's watch but students don¶t have high disposable income as young executives. f) Rural market may be tapped. c) Innovation is core to its strategy. Tissot. So aimed at executives in the 22 to 25-year age group. Tag Heur. Weaknesses a) Waterproof watches not a part of its kitty. etc. c) Kids are fascinated with mobile phones rather than watches and incidentally. c) Chinese watches d) Unorganized sector/ Grey market. . Omega. d) Visual Merchandizing has been Titan¶s strength ever since its inception. Threats From competitors a) Japanese.Rolex. d) Huge market in the exchange business. e) Good retail network by ³WORLD OF TITAN´ f) Excellent customer service. b) Watches positioned as a fashion wear rather than just utility products.Citizen. Casio b) Swiss. g) International tie-ups with Hugo Boss and Tommy Hilfiger. they show the time. c) With a changing consumer attitude. f) The fashion trend keeps on changing. e) Mobile phones and wall clocks are a substitute to watches. people like to possess multiple watches for different occasions and events.

it is positioning itself as µvalue. the challenge that Titan faces is to create a strong brand image. y Attribute positioning: When the company launched its products. Cartier etc. 'kadas' and ornamental bracelets. A unique combination of an all -gold and bicolour look. Titan had to counter the threat. providing high quality products. these strategies can also be analysed in the present context of Sonata.POSITIONING Positioning Strategies Since its introduction. With its numerous sub-brands catering to different segments. attractively styled and of good . An exciting collection that includes decorative motifs. The advertising. who wears silver jewellery with elan. y Quality or price positioning: In the overseas market. finely crafted sleek cases and patterned dials with special appliqué flowing into intricately designed bracelets. The digital watch has a ³techno-geek´ image.for. vibrant and µcool¶ (the ad line says ³Cool watches by Titan´) y Benefit positioning: The Fastrack Digital range offers the customer a functional watch that is also attractive. Titan already had the Tanishq brand in th is segment. but Titan seeks to differentiate its offering on the basis of superior style and attractiveness. Crafted exclusively for the sophisticated woman.Omega. Fastrack. Tissot. Most of the entrants are catering to the upper end of the market. the Silver Raga makes a perfect accessory that c ompletes a woman's wardrobe. However. especially in Europe where it is competing with Swiss and Japanese watches. The Fastrack range is seen as being contemporary. studded bracelets and a first of its kind three-in-one watch. y User positioning: Titan caters to several user groups. packaging and merchandising of this range is young. Classique and Regalia as . but definite impression and fusion of function and sophistication. The Raga and Silver Raga collection is elegant. delicate and feminine with each piece being truly unique. Raga has been differentiated and positioned as Exclusive watches for women. It follows different positioning strategies. Power dressing now has a new weapon! Regalia as Magic in gold and unique futuristic material. sportspersons and adventurers (PSI4000 and Fastrack range). Classique has been positioned as elegant corporate wear that leaves a quiet. y Competitor positioning: With the entry of several foreign watchmakers into the market. Titan has been positioned as a premium brand. it was the first to brin g quartz watches to the Indian market. sturdy andreliable. 'kadas'. it has tried to reposition this brand by increasing the price range to encourage more customers.children (the Dash). the 'Regalia' range represents the essence of dress-wear.money¶: reasonably priced (less than Swiss watches and higher than Japanese). Raga Classique and Regalia come under this strategy. The company successfully leveraged this to penetrate the market and gain a market share. dash and Raga. The designs are inspired by traditional Indian as well as contemporary motifs and are expressed in ropes.

Titan pushed the concept of" Matching Watches to Clothes" in the recent commercials Porter¶s 5 Forces Degree of rivalry y y Increased number of firms Low switching cost Barriers to entry y y Cluttered market Lack of differentiation Threat of substitute y No close substitute Buyer¶s power y Price sensitivity Supplier¶s power y y y No strong supplier Lack of bargaining power Rise of china. Taiwan as low cost supplier . Customers who were fed up with ugly time machines welcomed the brand Titan. Re. In India Market Sonata is a perfect example of Price positioning.Positioning as a fashion accessory.quality. providing high quality products Titan initially pioneered the concept of "Gifting watches". Watches were perceived as a onetime buy and consumers seldom owned multiple watches. titan came up with this segment when it was facing heavy competition from lower end segment Titan has been positioned as a premium brand.

07 285.307. Loans & Advances Deffered Credit Current Liabilities Provisions Total CL & Provisions Net Current Assets Miscellaneous Expenses Total Assets Contingent Liabilities Book Value (Rs) 420.72 1. Depreciation Net Block Capital Work in Progress Investments Inventories Sundry Debtors Cash and Bank Balance Total Current Assets Loans and Advances Fixed Deposits Total CA.22 76.492.00 40.00 1.22 54.42 0.00 150.39 44.31 4.72 151.96 390.60 128.06 0.93 247.97 27.00 0.45 251.Balance Sheet of Titan Industries Mar '06Mar '07 12 mths Sources Of Funds Total Share Capital Equity Share Capital Share ApplicationMoney Preference Share Capital Reserves Revaluation Reserves Networth Secured Loans Unsecured Loans Total Debt Total Liabilities 82.79 797.00 93.61 61.33 361.69 106.821.33 0.06 0.00 551.202.51 574.55 73. Cr.00 0.61 272.00 506.00 558.91 1.89 694.19 163.00 232.63 0.67 119.68 73.66 200.28 44.00 1.27 150.06 Mar '08 12 mths 44.58 364.00 653.34 176.77 797.49 574.21 0.02 27.00 436.90 916.00 0.80 820.85 0.45 64.44 1.14 19.09 96.99 125.30 283.17 188.39 0.00 726.39 0.39 44.11 69.39 44.24 116.00 363.58 327.99 0.56 274.38 72.495.26 593.19 .15 276.96 179.76 999.22 263.00 0.29 7.33 93.56 15.00 974.66 1.00 694.65 Mar '09 12 mths 44.41 726.17 Mar '10 12 mths Application Of Funds Gross Block Less: Accum.00 12 mths ------------------.65 175.00 0.46 124.00 0.79 0.00 0.48 90.09 74.69 1.41 98.34 267.82 0.28 134.79 0.46 9.in Rs.00 0.39 0.89 571.01 500.78 0.63 12.84 172. ------------------Mar '08 12 mths Mar '09 12 mths Mar '10 12 mths 44.45 148.067.21 1.39 1.340.45 111.52 7.28 44.39 0.280.63 1.39 42.46 Mar '06Mar '07 12 mths 12 mths 724.26 26.18 72.11 14.12 92.65 0.78 257.00 72.04 318.169.48 19.70 262.45 51.76 58.97 264.73 502.00 391.98 0.00 500.61 723.18 624.64 65.172.29 50.00 679.02 514.48 243.00 1.02 374.74 1.42 515.44 424.363.34 0.05 58.00 842.06 38.021.99 47.39 677.01 45.

31 41.77 68.23 25.00 131.00 321.00 .31 Mar '06 12 mths Operating Profit PBDIT Interest PBDT Depreciation Other Written Off Profit Before Tax Extra-ordinary items PBT (Post Extra-ord Items) Tax Reported Net Profit Total Value Addition Preference Dividend Equity Dividend Corporate Dividend Tax Per share data (annualised) Shares in issue (lakhs) Earning Per Share (Rs) Equity Dividend (%) 422.63 60.55 -10.11 458.703.66 4.561.10 Mar '07 12 mths 185.25 1.32 788.39 7.68 158.51 6.89 -0.90 189.99 427.054.19 1.92 63.78 Mar '10 12 mths 436.89 56.29 44.47 86.12 28.349.89 33.72 13.71 246.30 33.881.65 11.63 -0.89 1.22 2.22 2.09 3.76 16.20 131.Profit & Loss account of Titan Industries Mar '06 12 mths Income Sales Turnover Excise Duty Net Sales Other Income Stock Adjustments Total Income Expenditure Raw Materials Power & Fuel Cost Employee Cost Other Manufacturing Expenses Selling and Admin Expenses Miscellaneous Expenses Preoperative Exp Capitalised Total Expenses 981.02 109.02 150.58 11.00 443.89 39.79 13.794.59 190.72 2.050.60 331.74 Mar '09 12 mths 346.67 4.42 8.46 Mar '08 12 mths 265.64 6.86 -0.04 2.75 -5.26 31.35 3.28 260.69 46.68 41.96 358.89 3.64 -0.09 44.40 3.93 85.05 17.344.57 ------------------.386.35 3.083.431.44 37.40 5.76 0.62 111.940.44 0.02 3.00 44.39 150.59 0.52 381.12 -0.46 248.40 60.509.00 443.51 4.30 444.01 -0.73 0.08 0.07 157.69 30.54 3.62 411.86 16.08 250.70 4.00 66.55 19.40 68.77 30.52 2.531. Cr.19 3.91 178.83 2.92 41.926.16 50.66 0.62 10.58 1.68 340.393.11 234.00 35.00 230.47 4.74 72.70 1.55 157.34 73.39 297.73 0.135.in Rs.71 106.85 80.00 443.89 35.00 191.181.88 0.39 22.92 318. ------------------Mar '07 12 mths Mar '08 12 mths Mar '09 12 mths Mar '10 12 mths 2.20 -0.06 443.04 4.713.00 148.620.79 69.468.66 5.41 3.32 2.20 47.69 2.89 21.46 272.96 12.73 -9.20 8.098.96 772.33 575.81 100.00 138.45 29.05 84.196.00 86.92 219.27 651.68 0.47 275.32 94.32 -2.85 -4.57 194.674.44 221.34 3.

81 30.95 -- 10.69 7.72 0.10 6.00 10.39 0.04 0.26 40.77 5.14 3.08 61.02 8.29 1.70 -- 10.08 0.92 2.67 1.01 347.31 3.85 5.39 -- 8.00 5.54 29.85 5.73 4.08 4.10 874.68 28.76 10.00 72.33 5.12 0.44 3.41 32.85 3.08 42.80 9.32 7.34 5.75 0.69 7.06 32.84 3.00 41.58 1.31 0.92 34.34 48.10 7.48 110.00 8.83 32. ------------------- Mar '07 Mar '08 Mar '09 Mar '10 10.19 34.05 148.37 3. Cr.18 46.54 0.72 6.69 8.42 0.01 4.65 49.50 6.98 6.07 31.33 8.26 0.29 7.06 6.78 3.26 10.68 -- 10.82 72.94 1.01 6.29 38.59 6.16 23.19 163.29 1.76 687.07 10.93 7.67 34.56 10.48 8.00 35.00 15.59 5.82 39.75 6.00 59.19 48.59 0.29 85.25 1.04 6.33 6.60 4.26 8.53 46.35 0.85 4.46 7.71 7.93 4.81 481.70 1.89 3.26 43.32 5.Key Financial Ratios of Titan Industries Mar '06 Investment Valuation Ratios Face Value Dividend Per Share Operating Profit Per Share (Rs) Net Operating Profit Per Share (Rs) Free Reserves Per Share (Rs) Bonus in Equity Capital Profitability Ratios Operating Profit Margin(%) Profit Before Interest And Tax Margin(%) Gross Profit Margin(%) Cash Profit Margin(%) Adjusted Cash Margin(%) Net Profit Margin(%) Adjusted Net Profit Margin(%) Return On Capital Employed(%) Return On Net Worth(%) Adjusted Return on Net Worth(%) Return on Assets Excluding Revaluations Return on Assets Including Revaluations Return on Long Term Funds(%) Liquidity And Solvency Ratios Current Ratio Quick Ratio Debt Equity Ratio Long Term Debt Equity Ratio Debt Coverage Ratios Interest Cover Total Debt to Owners Fund Financial Charges Coverage Ratio Financial Charges Coverage Ratio Post Tax Management Efficiency Ratios Inventory Turnover Ratio Debtors Turnover Ratio Investments Turnover Ratio Fixed Assets Turnover Ratio Total Assets Turnover Ratio 3.00 98.00 78.57 4.07 8.63 11.09 7.84 7.26 98.05 5.73 4.39 163.73 5.76 8.26 0.75 5.19 27.52 4.40 4.84 124.45 35.64 8.053.27 0.60 0.27 98.94 17.20 28.55 35.92 4.78 0.32 0.18 3.10 0.93 15.17 4.75 5.89 3.14 -- ------------------.53 8.18 124.37 .20 1.00 3.68 4.in Rs.

79 Mar '09 35.89 29.47 0.18 82.15 4.32 76.39 163.55 31.26 32.17 7.41 Mar '06 27.75 39.77 27.85 98.37 1.77 39.66 2.64 2.62 90.72 66.64 23.33 8.63 66.66 25.01 25.41 24.94 3.81 124.72 75.18 31.41 76.99 5.69 21.16 104.83 24.95 17.46 85.80 46.37 8.50 34.16 73.06 7.55 .64 79.18 66.21 10.87 71.00 77.99 90.33 Average Raw Material Holding Average Finished Goods Held Number of Days In Working Capital Profit & Loss Account Ratios Material Cost Composition Imported Composition of Raw Materials Consumed Selling Distribution Cost Composition Expenses as Composition of Total Sales Cash Flow Indicator Ratios Dividend Payout Ratio Net Profit Dividend Payout Ratio Cash Profit Earning Retention Ratio Cash Earning Retention Ratio AdjustedCash Flow Times 34.31 75.77 45.40 Mar '08 33.01 Mar '07 21.72 6.15 7.19 Earnings Per Share Book Value 16.23 Mar '10 56.08 73.78 2.42 64.76 45.30 42.17 21.76 73.49 4.98 26.66 75.70 0.54 6.Asset Turnover Ratio 3.01 69.68 9.70 56.81 100.18 78.

15 . ------------------Mar '07 12 mths 131.29 50.60 1.44 38.91 Mar '09 12 mths 230.69 -5.Cash Flow of Titan Industries Mar '06 12 mths Net Profit Before Tax Net Cash From Operating Activities Net Cash (used in)/from Investing Activities Net Cash (used in)/from Financing Activities Net (decrease)/increase In Cash and Cash Equivalents Opening Cash & Cash Equivalents Closing Cash & Cash Equivalents 86.56 159.18 38.32 54.73 51.89 44.24 54.79 -34.03 -90.22 -61.61 -57.54 12.90 -31.59 52.88 121.83 Mar '10 12 mths 321.95 132.in Rs.75 2.63 -23.73 Mar '08 12 mths 202.64 -177.29 ------------------.65 126.75 -38.32 341.18 50.27 -99. Cr.36 -92.30 102.83 187.

Versus). Opex. highend offerings. Milan to Hong Kong. Timex Group built its reputation as the pioneer in timekeeping by harnessing the power and possibility of time. time-honored designs through exclusive. Timex Group Luxury Watches (Valentino. design sensibility and creativity inspire multiple lifestyle brands. With our global organization and breadth of expertise. Timex Group India has one of the most powerful portfolios of brands in the watch industry. With technological innovation and cutting-edge design. Timex Group companies include the Timex Business Unit (Timex. to meet and exceed the brands¶ criteria for success Mission Statement y Bringing innovation and reliability to a broad consumer base.000 employees worldwide. From the hallmark everyday watches on which we built our reputation. with several operating units and over 5.Timex Company Profile Timex Group designs. luxury collector's pieces . founded in 1854. Sequel (Guess. we are equipped to meet the needs of our brand partners. technologically advanced product design Incorporating an accessories focus in our approach Bridging active and healthy lifestyle needs Bringing technology closer to the sports consumer . to exclusive. Salvatore Ferragamo).from classic. y Timex is committed to staying relevant to today¶s changing consumer and lifestyle needs by: y y y y Creative. Timex. we recognize the tremendous opportunity to leverage the reach and appeal of each brand¶s individual identity. Marc Ecko). From the first clock and wristwatch we produced through data integration .Timex Group companies continue to deliver unparalleled quality to highly diverse and global customers. a privately-held company. manufacturing to distribution. Timex Ironman. we bring our partners from concept through design. Nautica. manufactures and markets innovative timepieces and jewelry globally. has expanded to become Timex Group. personality and customer base. Gc) and Vertime (Versace. TX. One of the largest watch makers in the world.

Inspired by the rhythm of the prêt-à-porter collections. Nautica watches for men and women combine distinctive styling. dynamic brands and products that continually excite and inspire their customers. Opex timepieces are the ultimate expression of trendy. the finest leather. Opex reinvents itself each season. Inspired by sailing and the sea. and an etched case back ± every TX timepiece incorporates four independent motors. the TX movement platform was developed over five years with zero compromises. sculpted dials and hands. the Nautica watches¶ functionality reflects an energetic lifestyle and fuses the best of classic American style with the latest technical innovation. this collection evokes the iconic stature . Opex is a young. each driving a specific function. stylish femininity. audacious brand that embodies contemporary French sensibility. Engineered in Germany. The unique Ferragamocollection are a brilliant tribute to the Italian tradition of design and craftsmanship. It is the arbiter of trend-defining. Designed in Paris for women and by women.SEGMENTATION o YOUTH o KIDS o HIGH END o FASHION o SPORTS Marketing mix 4P¶s Product Throughout its history. Using the finest materials ± premium sapphire crystals. the Ecko watch brand has evolved with a renowned heritage in unlimited innovation and pioneering fashion. From the automatic styles with sapphire crystal glass to the GMT chronograph and the Automatic precious Tourbillon movement. bold colors and unique design.

400 Timex Steel UT09 Rs. The combination of Swiss technology with distinctive Italian style. edgy design. 835 Timex Formals LX00 Rs.1345 PROMOTION y y y y y Timex -The Official Timekeeper IndiaOpen2006 Timex amongst Top 50 power brands in the US Timex introduces special offer thisValentines for Cupid Struck hearts TIMEX Brand Ambassador Brett Leeunveils the "new look" TIMEX in 2009 Timex is the official licensors of the ICC cricket world cup in India in 2011 . Versace¶s watch collections are designed in accordance with the Maison¶s intrinsic style and characterized by the iconic Versace logo. The 2009 Versus collection of timepieces emphasizes the use of bold. Versus watches are urban and youthful. quality and beauty. flawless craftsmanship.595 Timex Formals A047 Rs. Price Timex Chronographs T27601 Rs.of Salvatore Ferragamo¶sgroundbreaking designs. Based on the culture of couture. elegance. It embodies the novel combination of fine materials and the insatiable attention to impressive detailing. the Valentino watch collection encapsulates the concept of time in a tangible way.1485 Timex watch EJ04 Retro Range Rs. 5. designer Valentino Maison¶s design aesthetic is brought into modernity with the creation of timepieces that express his values: exclusivity. An icon of Italian haute couture. elegant and refined. dynamic and confident. Versace timepieces are the embodiment of international glamour ± sophisticated.

Timex is targeting to double its top line in three years. Timex Watches has charted a dual strategy by which it would have larger." Mr Sadanandan said." Mr SalilSadanandan.0009. . The company has also been test marketing other brands from its international portfolio and now plans to take the FCUK and Opex brands national from March.500. Also a watch is increasingly being looked upon as a fashion accessory.000. more youth-centric exclusive outlets called "Time Factory" in major cities. The trends in the market have been encouraging. FCUK watches are more expensive at Rs 4. "We are planning to open 10 new "Time Factory'' outlets across 10 cities by the end of this year. said. keeping in view the double-digit growth in the watch market last year. Watch sales are increasingly being driven by impulse purchases. with multiple ownership of watches on the rise. "We are optimistic about growth. While Opex brands are priced at between Rs 2.000 and Rs 5. At the same time. and a smaller model for tier-two cities. Timex Watches Ltd.Place Traditional Outlets (only 6) y THE TIME WALK Non Traditional Outlets y 20 service centers in India Timex Corporation¶s new retail strategy The Indian subsidiary of American watch major Timex Corp has charted a retail strategy for the current year. Further. Vice-President (Marketing). we will increase the number of Timex exclusive outlets from 6 to about 40 in 2006. It had sales of about Rs 83 crore in the last fiscal.

10 0. Cr. Depreciation Net Block Capital Work in Progress Investments Inventories Sundry Debtors Cash and Bank Balance Total Current Assets Loans and Advances Fixed Deposits Total CA.00 30.72 51.00 20.00 0.72 1.02 101.10 0.37 0.87 0.Balance Sheet of Timex Group India Mar '06 12 mths Sources Of Funds Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Networth Secured Loans Unsecured Loans Total Debt Total Liabilities 51.00 60.78 6.20 10.33 26.10 0.92 12.00 0.11 47.25 ------------------.62 2.03 6.10 9.00 55.00 51.00 41.21 0.03 2.92 3.60 55.89 0.in Rs.03 78.00 41.81 6.00 57.10 7.26 41.10 0.22 0.00 41.54 0.09 0.30 5.00 19.15 6.00 45.84 0.51 63.94 102.12 9.00 0.96 0.26 0.53 36.91 53.97 14.00 60.00 32.26 0. Loans & Advances Deffered Credit Current Liabilities Provisions Total CL & Provisions Net Current Assets Miscellaneous Expenses Total Assets Contingent Liabilities Book Value (Rs) .00 45.64 4.00 48.06 55.10 -5.73 1.02 Mar '09 12 mths 51.90 2.20 10.10 -7.87 Mar '08 12 mths 61.00 0.61 4. ------------------- Mar '07 12 mths 51.00 32.00 58.98 0.00 64.12 0.98 30.67 0.95 41.57 5.56 72.20 10.53 0.56 0.42 19.64 0.00 60.68 90.84 2.10 0.08 0.99 49.45 0.41 0.03 64.00 43.20 10.00 74.57 32.23 0.00 39.76 0.60 1.98 74.02 7.28 7.37 62.00 0.00 41.01 4.06 9.02 Mar '07 12 mths 59.28 0.98 4.68 21.22 13.98 36.57 0.51 0.63 96.98 11.54 20.29 50.08 5.00 9.85 10.00 51.96 0.00 19.87 60.00 6.45 60.45 51.21 74.00 41.00 24.31 0.57 0.27 116.90 Application Of Funds Gross Block Less: Accum.00 0.13 69.62 Mar '06 12 mths 69.02 85.83 46.77 4.28 Mar '10 12 mths 34.51 14.90 Mar '09 12 mths 35.20 10.42 0.87 38.10 0.49 0.48 Mar '08 12 mths 51.76 Mar '10 12 mths 51.58 5.66 4.51 46.24 0.

24 1.60 94.84 1.29 2.00 1.Profit & Loss account of Timex Group India Mar '06 12 mths Income Sales Turnover Excise Duty Net Sales Other Income Stock Adjustments Total Income Expenditure Raw Materials Power & Fuel Cost Employee Cost Other Manufacturing Expenses Selling and Admin Expenses Miscellaneous Expenses Preoperative Exp Capitalised Total Expenses 99.23 5.00 0.54 0.85 0.00 1.75 5.39 5.22 13.66 0.00 0.00 121.09 1.90 Operating Profit PBDIT Interest PBDT Depreciation Other Written Off Profit Before Tax Extra-ordinary items PBT (Post Extra-ord Items) Tax Reported Net Profit Total Value Addition Preference Dividend Equity Dividend Corporate Dividend Tax Per share data (annualised) Shares in issue (lakhs) Earning Per Share (Rs) Equity Dividend (%) Book Value (Rs) .38 2.50 0.00 1.00 1.52 22.31 0.00 0.87 10.62 56.25 4.74 0.30 97.52 47.89 135.00 109.72 0.96 3.29 0.33 6.25 ------------------.009.33 0.45 55.31 -0.34 0.00 0. ------------------- Mar '07 12 mths 115.00 1.009.26 0.49 0.33 0.95 1.00 4.75 0.36 65.76 11.00 0.95 1.06 65. Cr.86 1.21 4.95 129.30 28.00 0.44 34.48 5.12 0.009.32 6.00 4.90 0.76 Mar '10 12 mths 137.98 113.48 Mar '08 12 mths 133.00 0.11 1.90 Mar '09 12 mths 8.50 0.00 0.14 62.24 2.02 6.93 5.00 124.64 2.25 0.21 15.45 59.38 3.54 1.47 1.00 1.34 143.81 Mar '08 12 mths 9.05 0.00 3.66 1.48 0.34 -1.19 36.16 0.08 -0.77 2.42 136.55 0.51 15.14 0.00 136.56 1.02 0.40 2.00 7.64 3.00 1.13 6.49 131.40 4.59 0.50 0.in Rs.009.89 0.19 0.67 2.00 1.11 0.51 1.21 0.80 1.76 6.19 2.29 1.22 1.58 Mar '07 12 mths 4.87 4.50 0.66 2.00 0.78 Mar '10 12 mths 4.75 132.80 1.19 3.50 0.00 0.61 14.69 2.31 0.10 116.99 1.02 Mar '09 12 mths 132.23 12.009.98 0.26 0.74 0.04 8.20 0.33 2.00 0.00 1.82 1.72 Mar '06 12 mths 8.15 39.24 10.00 7.64 -1.54 7.00 87.12 0.10 47.50 80.38 37.88 9.

97 5.54 1.26 5.55 2.92 4.91 2.64 60.99 10.68 2.40 Average Raw Material Holding Average Finished Goods Held Number of Days In Working Capital Profit & Loss Account Ratios 73.07 Mar '08 1.17 Return On Capital Employed(%) 7.03 11.37 1.32 5.45 0.01 Total Debt to Owners Fund 28.30 2.49 2.68 1.48 Long Term Debt Equity Ratio 16.13 6.02 1.00 -0.13 4.57 41.91 13.57 4.47 11.in Rs.02 14.80 4.45 1.48 9.29 1.16 2.32 8.30 4.00 Dividend Per Share -Operating Profit Per Share (Rs) 0.65 7.90 4.38 3.65 2.20 3.41 Net Profit Margin(%) 1.87 ------------------.79 Net Operating Profit Per Share (Rs) 9.24 87.33 12.29 .25 3.69 Investments Turnover Ratio 5.64 Free Reserves Per Share (Rs) -0.76 12.20 Post Tax Management Efficiency Ratios Inventory Turnover Ratio 5.80 0.52 -4.60 Mar '10 1.44 Adjusted Return on Net Worth(%) 119.96 46.77 59.87 12.00 -0.14 15.58 1.23 49.76 6.23 Profit Before Interest And Tax 4.78 4.76 1.88 Return on Assets Excluding 0.99 5.25 Revaluations Return on Long Term Funds(%) 12.64 1.12 Debt Equity Ratio 28.00 -0.44 116.21 4.99 2.49 3. Cr.56 22.84 Margin(%) Gross Profit Margin(%) 4.Key Financial Ratios of Timex Group India Mar '06 Investment Valuation Ratios Face Value 1.71 5.19 1.41 Adjusted Cash Margin(%) 6.67 5.80 -8.02 Fixed Assets Turnover Ratio 1.25 2.71 11.99 2.17 52.38 10.55 52.50 1.48 Financial Charges Coverage Ratio 4.43 13.11 4.06 0.44 Quick Ratio 2.95 28.22 -0.14 4.40 Financial Charges Coverage Ratio 3.95 36.94 5.31 139.40 Total Assets Turnover Ratio 1.77 1.11 1.35 5.22 4.30 125.17 Adjusted Net Profit Margin(%) 1.29 10.61 5.31 Asset Turnover Ratio 1.75 Bonus in Equity Capital -Profitability Ratios Operating Profit Margin(%) 8.88 Cash Profit Margin(%) 6.11 1.90 49.46 4.87 48.14 2.76 -6.06 1.71 4.63 4.02 -6.76 1.90 -2.99 3.61 2.11 14.48 46.84 0.43 Return On Net Worth(%) 45.29 10.24 Debt Coverage Ratios Interest Cover 3.32 2.83 1. ------------------- Mar '07 1.26 3.48 0.03 5.31 11.14 35.71 5.00 -0.02 9.43 Mar '09 1.90 1.03 3.97 7.68 2.01 5.16 47.22 2.65 11.32 3.71 5.02 Debtors Turnover Ratio 2.20 2.02 2.94 51.72 1.92 2.71 5.25 Revaluations Return on Assets Including 0.71 Liquidity And Solvency Ratios Current Ratio 1.15 223.30 10.

50 Sales Cash Flow Indicator Ratios Dividend Payout Ratio Net Profit -Dividend Payout Ratio Cash Profit -Earning Retention Ratio 100.25 54.58 29.26 6.00 1.Material Cost Composition 49.79 11.00 0.54 1.77 4.89 Materials Consumed Selling Distribution Cost Composition 13.00 100.65 --100.59 19.90 Earnings Per Share Book Value .00 0.81 18.12 Imported Composition of Raw 39.76 59.00 49.92 Mar '06 0.20 Expenses as Composition of Total 10.19 1.18 128.48 49.96 --100.11 0.97 Mar '07 0.95 40.29 45.11 14.26 24.57 5.81 Mar '09 0.74 1.02 50.00 AdjustedCash Flow Times 4.25 0.00 100.06 Mar '08 0.83 5.00 100.08 -Mar '10 0.47 --100.14 15.00 Cash Earning Retention Ratio 100.82 39.

64 -18.55 31.65 10.70 11.88 11.53 0.93 16.22 -3.84 2.01 -9.21 3.66 2.14 -25.34 -23.51 5.60 31.21 6.53 9.31 4.20 .in Rs.19 28.59 3.70 5.64 5. Cr.21 26.78 -3.94 -4.74 3.Cash Flow of Timex Group India Mar '06 12 mths ------------------.67 -6.92 -6.59 9. ------------------- Mar '07 Mar '08 Mar '09 Mar '10 12 mths 12 mths 12 mths 12 mths Net Profit Before Tax Net Cash From Operating Activities Net Cash (used in)/from Investing Activities Net Cash (used in)/from Financing Activities Net (decrease)/increase In Cash and Cash Equivalents Opening Cash & Cash Equivalents Closing Cash & Cash Equivalents 1.22 5.14 5.21 5.54 4.

bags.Comparison .Titan and Timex y y y y y y y y Advertisements Celebrity Price Distribution channel Parent company Matching watches to clothes vs. laptops.500-1800 Sports watch. Special offers Colourful banners PRICE y y y Youth watches between Rs.Rs1200-6000 Men¶s and women¶s collection. Eye wear. Better CRM-increase in consumer affluence Attractive packaging PROMOTION Using Indian celebrities in the ads which focus on Indian context like festivals Funny or impressive punch line.g. sports watch Large product line R&D RECCOMENDATIONS PRODUCT Should make more designs trendy watches for the gen x More variety for girls watches. Should launch a different product line E.Rs800-6200 .

PLACE y y Increase the number of Exclusive outlets Name the showroom under the name of TIMEX .

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->