In the name of

Most Merciful and Compassionate the Most Gracious and Beneficent whose help and guidance I always Solicit at every step, at every moment.

The Venturers ----------------------³Believing in Continuous Change´ Mati Ullah Kamran Ahmad Mudassar Iqbal Ishaq Khan .

Presentation Topic .

caramel-colored liquid and. he stirred up a fragrant. ‡ t was 1886. S. he carried it a few doors down to Jacobs' Pharmacy. Here. another great American symbol was about to be unveiled. John Pemberton.History of Coca Cola Coca cola made its debut in Atlanta. was inspired by simple curiosity. a co-partnership between Dr. Pemberton's Indian Queen Hair Dye. ‡ Like many people who change history. and in New York Harbor. ‡ The Coca-Cola Company was originally established in 1892 as the J. Pemberton Medicine Company. The company was formed to sell three main products: Pemberton's French Wine Cola (later known as Coca-Cola). and Pemberton's Globe Flower Cough Syrup . an Atlanta pharmacist. So Jacobs' Pharmacy put it on sale for five cents a glass. Eight hundred miles away. when it was done. workers were constructing the Statue of Liberty. John Stith Pemberton and Ed Holland.this new drink was something special. the mixture was combined with carbonated water and sampled by customers who all agreed -. One afternoon.

and the first to bring real vision to the business and the brand. Frank Robinson. he died in 1888 without realizing the success of the beverage he had created.300. The Coca-Cola Company has produced more than 10 billion gallons of syrup. To this day. ‡ Over the course of three years. 1888-1891.History of Coca Cola ‡ Pemberton's bookkeeper. CocaCola is written the same way. ‡ A century later. and wrote it out in his distinct script. In the first year. Atlanta businessman Asa Griggs Candler secured rights to the business for a total of about $2. Candler would become the Company's first president. Pemberton sold just 9 glasses of ‡ Coca-Cola a day. Unfortunately for Pemberton. named the mixture Coca-Cola®. .

‡ To refresh the world ‡ To inspire the moments of optimism and happiness ‡ To create value and difference . which is enduring.Mission Our Mission Our Roadmap starts with our mission. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

‡ People: Be a great place to work where people are inspired to be the best they can be. enduring value. ‡ Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. lean and fast-moving organization . together we create mutual. ‡ Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.Vision ‡ Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable. ‡ Productivity: Be a highly effective. ‡ Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. ‡ Partners: Nurture a winning network of customers and suppliers. quality growth.

Mississippi. Candler thanked him but took no action. 1894 « A modest start for a bold idea In a candy store in Vicksburg. but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.Bottling history ‡ ‡ Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass. Biedenharn sent a case to Asa Griggs Candler.for the sum of one dollar. using a common glass bottle called a Hutchinson. but Candler focused on fountain sales. ‡ . Biedenharn. Tennessee believed they could build a business around bottling Coca-Cola. In a meeting with Candler. Early growth was impressive. Lupton. Joseph A. who owned the Company. John T. He began bottling Coca-Cola to sell. Benjamin F. Thomas and Joseph B. 1899 « The first bottling agreement Two young attorneys from Chattanooga. brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner. A third Chattanooga lawyer. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States (specifically excluding Vicksburg) -. soon joined their venture. One of his nephews already had urged that Coca-Cola be bottled.

A group representing the Company and bottlers asked glass manufacturers to offer ideas for a distinctive bottle. Patent Office. open-top metal coolers became the forerunners of automated vending machines. Indiana won enthusiastic approval in 1915 and was introduced in 1916. A few years later.Bottling history 1916 « Birth of the contour bottle Bottlers worried that the straight-sided bottle for Coca-Cola was easily confused with imitators.S. it's one of the most recognized icons in the world ± even in the dark! ‡ 1920s « Bottling overtakes fountain sales As the 1920s dawned. Six-bottle cartons were a huge hit after their 1923 introduction. Today. By the end of the 1920s. more than 1. A design from the Root Glass Company of Terre Haute. Their ideas and zeal fueled steady growth. bottle sales of Coca-Cola exceeded fountain sales.S. ‡ .000 Coca-Cola bottlers were operating in the U. The contour bottle became one of the few packages ever granted trademark status by the U.

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