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The automobile industry in India—the tenth largest in the world with an annual production of approximately 2 million units—is expected to become one of the major global automotive industries in the coming years. A number of domestic companies produce automobiles in India and the growing presence of multinational investment, too, has led to an increase in overall growth. Following the economic reforms of 1991 the Indian automotive industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. The monthly sales of passenger cars in India exceed 100,000 units
Tata Motors launches its first truck in collaboration with Mercedes-Benz.
In 1953, the government of India and the Indian private sector initiated manufacturing processes to help develop the automobile industry, which had emerged by the 1940s in a nascent form. Between 1970 to the economic liberalization of 1991, the automobile industry continued to grow at a slow pace due to the many government restrictions. A number of Indian manufactures appeared between 1970-1980.Japanese manufacturers entered the
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Indian market ultimately leading to the establishment of Maruti Udyog. A number of foreign firms initiated joint ventures with Indian companies.
Challenges faced by Indian Automotive Industry in the new age
The Indian automotive industry has been facing new challenges due to the rapid changes taking place during the last decade. This article discusses those challenges and initiatives taken by the government to overcome them. The Indian auto industry is changing rapidly. During the last decade, many international auto manufacturers, either by themselves or in partnership with Indian companies, have started manufacturing activities in India. The ancillary industries have also grown in tandem. The quality of production in small- and medium-scale industries has improved to such an extent that they started exporting products to international manufacturers. The major breakthrough of recent years is the unveiling of "Nano" by Tata Motors during the auto expo 2007. This has received worldwide attention and proved that India can not only design an automobile of international standards but also execute the project at a much lower cost through innovative choice of components, materials, engine design etc. These developments in the auto sector have given new confidence to everyone related to the auto industry and specifically to the government which resulted in the announcement of the Auto Policy 2006-2016 by the Ministry of Heavy Industries. According to the Auto Policy, the Indian auto sector is expected to grow to US$ 216 billion by 2016 and add 2.5 million new jobs to the economy. Every year two to three million people are expected to purchase new vehicles. Several million vehicles and components are expected to be exported to both developed and developing nations. To achieve these goals, it is important that the present GDP growth rate, which is more than 8 per cent, continues to remain at the same level for the next 8-10 years. The government is also giving some concessions to the auto industry. To realize the above growth predictions, it is important to overcome various challenges the industry is facing currently. Two of the foremost challenges are the spiraling cost of fuel and the paucity of highly skilled manpower.
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Rising oil price
International price of crude oil has crossed US$ 120 per barrel and is rising at an alarming rate. The forecast of market experts that the crude oil price will plateau around US$ 100 per barrel has been proved wrong. The skyrocketing crude oil price rise will affect the economic growth of most of the nations of the world including India. The prospects of India and China of becoming economic superpower will be seriously affected. Also, the rise in oil prices will impact the growth of global automotive industry. Unless the use of alternative fuels increases, it is very unlikely that the situation will change for the better. This necessarily means that more and more investments should be directed towards R&D, establishing mechanisms to translate R&D results into products and their efficient manufacturing. This will also require radical redesigning of engines.
The second major challenge is the creation of highly skilled human resource required for the auto industry. Auto industry, like many other industries is facing severe shortage of skilled technical as well as managerial manpower. This challenge becomes all the more daunting because faults lie at a more fundamental level of training infrastructure and the social perception.
The growth of auto industry in India will be contingent not just on domestic demand, but also equally on exports. Therefore, the present projections will become a reality if thrust is given to original research that will yield breakthrough results. These results help in addressing the current global concerns such as environment, fuel efficiency, need for alternate and renewable fuels and materials etc. This can happen only through a consortium approach where various auto companies and academic institutions work together as in the case of IT hardware industry. The consortium approach should be extended to address the
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amongst others. Honda was unable to use his car. Aside from their core automobile and motorcycle businesses. Finally. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 Honda Jet. Honda also manufactures garden equipment.trained human resource shortage as well. He worked as a mechanic at a Japanese tuning shop. Eventually. and Soichiro worked painstakingly to perfect the design. technicians. From a young age. Honda is the world's largest manufacturer of motorcycles as well as the world's largest manufacturer of internal combustion engines measured by volume. Soichiro Honda had an interest in automobiles. is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles. he won a contract with Toyota and built a factory to construct pistons for them. managers. which was destroyed in an earthquake. he later worked on a piston design which he hoped to sell to Toyota. and skilled and semiskilled workers. Due to a gas shortage during World War II. engineers. and his novel idea of attaching a small engine to his bicycle Page | 4 . even going back to school and pawning his wife's jewelry for collateral. Art Shokai. there should be mechanisms in place that will ensure that there is a balance in the pool of human resources comprising research scientists. where he tuned cars and entered them in races. Since 1986. A self-taught engineer. The first drafts of his design were rejected. Ltd. marine engines. The government should act as a facilitator by bringing about necessary changes in the current laws that will encourage private participation. HISTORY Honda Motor Company. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand in North America with the debut of Acura in 1986. personal watercraft and power generators. Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. designers. scheduled to be released in 2011.
their manufacturing division. Honda is the 6th largest automobile manufacturer in the world as well as the largest enginemaker in the world. to develop and produce small 2-cycle motorbike engines. Honda Canada Inc. scheduled to relocate in 2008. is based in Torrance. The first production car from Honda was the S500 sports car. producing more than 14 million internal combustion engines each year. Honda is headquartered in Minato. Soichiro received enough capital to engineer his first motorcycle. as well as exchanges in Osaka. Ontario. is based in Alliston. He then established the Honda Technical Research Institute in Hamamatsu. Honda of Canada Manufacturing. Sapporo. Nagoya.Its chain driven rear wheels points to Honda's motorcycle origins. is headquartered in the Scarborough district of Toronto. it was classified under the cheaper Kei car tax bracket. such as Honda Siel Cars and Hero Honda Motorcycles in India . This marked the beginning of Honda Motor Company. California. the Honda Cub. who would grow a short time later to be the world's largest manufacturer of motorcycles by 1963. As of August 2008. Japan. Their shares trade on the Tokyo Stock Exchange and the New York Stock Exchange. and is building new corporate headquarters in Markham. Honda has also created joint ventures around the world. London. Kyoto. Ontario.attracted much curiosity. Ontario. Paris and Switzerland. Honda surpassed Chrysler as the 4th largest automobile manufacturer in Page | 5 . American Honda Motor Co.Powered by a small 356 cc straight-4 gasoline engine. Calling upon bicycle shop owners across Japan to take part in revitalizing a nation torn apart by war. The first production automobile from Honda was the T360 mini pick-up truck. Tokyo. and Honda Atlas in Pakistan. Guangzhou Honda and Dongfeng Honda in China. Fukuoka. Japan.
Honda is the second largest manufacturer in Japan behind Toyota and ahead of Nissan.the United States. and Toyota. three of the strongest vehicle companies in the world. Currently. were still not immune to the global financial crisis of 2008. The economic crisis has been spreading to other important players in the vehicle related industries as well. Honda. Page | 6 . Nissan. Honda spends about 5% of its revenues into R&D. as these companies reduced their profitability forecasts.
The respect for individual stems from the following three points: » Initiative » Equality » Trust It is the contribution from each individual in the company that has made our company what it is today and that. we are dedicated to supplying products of the highest quality.PHILOSOPHY HMSI operates on a principle. » The joy of buying high quality products. The Three Joys In line with Honda's Philosophy. yet at a reasonable price for worldwide customer satisfaction. which is followed worldwide by all Honda companies. Page | 7 . HMSI conducts all its daily activities in pursuit of the following joys: » The joy of manufacturing high quality products. Maintaining a global viewpoint. which will take us into the future. » The joy of selling high quality products. Honda's philosophy is based on the company's guiding principle and advocates 2 fundamental beliefs: Respect for the Individual Honda recognizes and respects individual differences.
The Joy of Buying The Joy of Selling The Joy of Manufacturing Page | 8 .
Maximize capital utilization. To minimize the defect. and the occasional good car. Increase plant availability. and great motorcycles.. To Minimize the Accidents. we are dedicated to supplying products of the highest efficiency. Compliance with relevant legislation and regulation Page | 9 . Establish the sustain document quality management system.. Ensure empowerment and improvement of department." (1956) To make good adverts. yet at reasonable prices. for worldwide customer satisfaction.. and keep the shareholders happy.. Training for all. Minimize indirect and direct loses Efficient use of resources. Effective use of all employees. Increase production capacity..OBJECTIVES "Maintaining an international viewpoint.. To see the consumer complaints will be zero. To keep the environment pollution free.
ORGANIZATION STRUCTURE (as of April 1.2006 ) Page | 10 .
Ltd. and Subsidiaries (Years ended March 31) Page | 11 ...FINANCIAL HIGHLIGHTS Honda Motor Co.
com) CBF Stunner Motorcycle of the Year (125cc) (Zigwheels.Bike of the Year 2008 Activa CNBC TV – Auto Car “AUTO AWARDS 2008” – “Scooter Customers Satisfaction NO.1” -Well Made Bike 2008 -Advanced Technology 2008 -Overall 2008 -Eco-Friendliness 2008 -Resale Value 2008 By Apollo Tyres .AWARDS 2009 Aviator Scooter of the Year(Zigwheels.Auto India "Best Brand Survey Awards 2008" Best automobile brand of India 2007 (Planman Media) Company 2007 Eterno Activa Best automobile brand of India 2007 (Planman Media) Page | 12 .com) CBF Stunner 2009 Stunner NDTV Profit Award2009 .
S.Motoring& Autocar) TNS Voice of the Customer Award (TNS) Scooter of the Year 2005 (B. Motoring & ICICI Bank.Motoring & Overdrive) Unicorn Eterno 2004 Eterno Best Scooter of the Year by B.2006 Shine TNS Voice of The customer Award 2006 (TNS) 2005 Unicorn Motorcycle of the Year 2005 (B.S.S. Overdrive Magazine 2003 Dio Scooter of the Year 2003 (BBC) 2002 2001 Activa Activa Scooter of the Year by Overdrive Magazine Scooter of the Year 2001 (BS Motoring) PRODUCT PROFILE There are various product of Honda motors which are as follow as: UNICORN BE A WING RIDER Page | 13 .
This engineering masterpiece with international design appeal. Unicorn offers perfect balance of pickup and mileage.Unicorn is powered by a newly developed Honda 4-stroke. It sets new benchmark in the upper majority motorcycle segment in India with its swift acceleration. It has a distinctive sporty and macho design with a racy front face. 150cc engine and incorporates many cutting-edge technologies developed by Honda’s global R&D team. Tumble Flow Combustion Chamber. delivering 60 kmpl through its famed 4-stroke Honda engine. With the 4-stroke. Roller Rocker arm. international styling.3 bhp. Unicorn is the fastest motorcycle in India racing from 0 to 60 kms per hour in a mere 5 seconds. Unicorn is engineered and styled for the taste of the younger generation. guarantees to quench your thirst for motorcycle frenzy with all its stunning features. STUNNER CBF PGM-FI Page | 14 . 150cc engine delivering a whooping 13. masculine fuel tank with knee grip and a sleek rear cowl. and a Classy Aerodynamic Body. superior mileage. cutting edge technologies like Multi-Mapping CDI. riding comfort and convenience.
Bank Angle Sensor automatically switches off the ignition & fuel supply when bike tilts over a certain angle. A Malfunction Indicator Lamp for real time system diagnosis. the ultimate style icon. Emission gasses as low as 1/10^th of BS II Norm. STUNNER CBF Honda re-defines style with the new sporty CBF Stunner. Stunning performance and unbeatable quality it’s an ultimate desire of every youth. New 3D graphics make gaming a lot more fun. The Handle Bar Weight made for improved stability. Page | 15 .Or get left behind. Equipped with a perfect blend of great looks.0. Upgraded to a PGM-FI engine. Preloaded with an auto save function that gives 65km/l. So Update to the Honda Stunner Version 2. So set your spirit free And leave others breathless with this absolute sensation.Reprogrammed to the code of the CBR1000RR Fire blade. A High Speed Drive with top speeds of 100 km/hr.
Step onto your all new Activa. Now. Perfect in design and technology. Page | 16 . spread the joy with your loved ones. Honda has used impact resistant ABS plastic panels to reduce the overall weight of the two-wheeler. ACTIVA Ride on &on Ingeniously designed – the all new Activa is made for you to go miles. Honda new Activa gets a redesigned front and rear section. Thus offering you a smooth ride. With your loved ones. it comes with a host of new features. It has been designed as a family two-wheeler and features higher load carrying capacity. The seats maximizes riding comfort. So now you can enjoy life without stopping. Developed on Honda's globally tested engineering technology. no matter how long they are. Honda India has come up with all new Activa with major styling changes all around. to do things and to go places. With an increased mileage of 15%. it allows you to enjoy your rides. The front is dominated by curvy and aerodynamic styling with redesigned headlamps. the all new Activa is more than just a scooter. Design Honda Activa was the first scooter launched by Honda in India. Clear lens turn indicators dominate the rear. and go on and on.
Following changes/additions have been made in new Activa: • • • • • • Redesigned headlamps with integrated clear lens indicators. All new clear lens tail lamp with integrated clear lens indicators. Impact resistant ABS plastic panels. New 109cc 4 Stroke 8 Bhp engine. The New Activa is available in following six shades: • • • • • • Grey metallic Candy lucid red Metallic Black Force silver metallic Wild purple metallic Pearl sunbeam white Page | 17 . Redesigned front and rear section. New CBS System which applies front braking force whenever the rear brake is operated.
Page | 18 . Topped up with classy features. it adds to your quotient in more ways than one. the Aviator is for those who don't have to try hard to impress. Yes. And it's time for you to arrive. In style. the Aviator is here.AVIATOR Exuding style from the word go.
Ample legroom gives you an elegant poise. Page | 19 . Cutting edge technology and style have been brought together in such a way as to make it an engineering marvel. As India’s first motoscooter. And if looks are anything to fall for. So. DIO heralds the dawn of two–wheeler fashion. the God of Love. The DIO is complete in itself. also known as Cupid. this is it.DIO DIO – India’s first motoscooter is named after the son of Venus ‘Dyonisiac’. If there ever existed an attention magnet. by incorporating the latest world trends that make it a scooter that is much ahead of its time. DIO is set to add passion and excitement with its stunning looks and performance. Of course. One look at DIO will tell you it’s more an accessory than a mere convenience. The body tapers into the taillight and yet continues to draw attention. The body–mounted headlamp and sleek indicators leap right off the front. it blends the looks of a motorcycle with the comfort of a scooter. you can ride assured that a bike doesn’t get or look any better. this is a treat. this qualifies us to have the last word on style.
OBJECTIVE OF STUDY: To know the awareness level in the market for the Activa 110 To analyze the customer satisfaction. This study also helps in evaluating the effectiveness of various brands of different company. This study helps the company to take corrective decision regarding marketing. Page | 20 . To analyze the customer preference. This study helps the company to know their actual position in the market. This study ensure the availability of the product in the market. This study helps to check the efficiency of dealers. This study helps the company to take corrective decision regarding marketing. To estimate the market potential and perception towards “HONDA”.
objectives were selected and the set on the base of these objectives. CHOOSING A METHOD OF DATA. A research design is basically a blue print of how a research is to be conducted. 2. After giving through brain storming session. it may include. Choose for investigation because a problem well defined is half solved. RESEARCH DESIGN To conduct the market research first of all it is necessary to create a research design. CHOOSING THE APPROACH DETERMINING THE TYPES OF DATA NEEDED. Research Design Exploratory Descriptive Conclusion Casual Observati on Survey Experimen t Page | 21 . 4. A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems. That was the reason that at most care was taken while defining various parameters of the problem.RESEARCH METHODOLOGY It is well known fact that the most important step in marketing research process is to define the problem. 3. LOCATING THE SOURCE OF DATA. 1.
which are selected a fresh and thus happen to be original in character. Primary data is the first hand data. DESCRIPTIVE. DATA SOURCE Research included gathering both primary and secondary data. the automobile industry and also provide marketing ways. SIGNIFICANE FOR THE RESEARCHER : To facilitate and provide all the useful information of the study. EXPLORATORY. 3. This data can be explorated to take in the trends across the industry. EXPERIMENTAL. During this research Descriptive and Exploratory approach is taken into consideration because of the availability of relevant information to describe the relationships between the marketing problem and the available information. People are only beginning to wake up to it’s vast possibilities. the company. 2. Primary data is collected during the survey with the help of questionnaires Page | 22 .Basically there are 3 types of approaches used during the any research:1. SIGNIFICANCE TO THE INDUSTRY : This is a limited study which takes into consideration the responses of 108 people. A study like this can attempt to guide the future of the industry based on current trends. The significance for the industry lies in studying these trends that emerge from the study. methods of Honda. Primary Data was crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands. It is a rapidly changing and evolving sector.
SCOPE My project was based on the Awareness of active 110 and data was taken in the Aligarh only. This research was carried in Aligarh. RESEARCH APPROACH The research approach was used survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. Secondary data has been taken from internet. DATA COMPLETION AND ANALYSIS After the data has been collected. SAMPLING UNIT It gives the target population that will be sampled. Target population is well identified and various methods like personal interviews and telephone interviews are employed. magazines and companies web sites. newspaper. Page | 23 . it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions.Secondary data are those which have been collected by someone else and which already have been passed through statistical process. These were 104 respondents.
It was not possible therefore to Conduct a census survey. 4. Page | 24 . 6.P. In a rapidly changing industry. It was observed that the most of the customers were not playing Proper attention to fill the questionnaire 2. analysis on one day or in one segment can change very quickly. The environmental changes are vital to be considered in order to assimilate the findings. The research is confined to a certain parts of ALIGARH (U.) and does not necessarily shows a pattern applicable to all of Country. Findings of the project are also limited because of availability of lesser information. 5. Some respondents were reluctant to divulge personal information which can affect the validity of all responses. Yet these is following limitations1. I required the submitted the report in two months and hence I had less time at my disposal .Limitations of the research The training period was short during this short period I tried my level to marketing the study perfect and full proof. 3.
Page | 25 . 19% of the respondents are not owner of two-wheeler.1 (a) Currently do you use any Two Wheeler? Yes RESPONSE Yes No Total NO.DATA ANALYSIS:Q. OF RESPONDENTS 84 20 104 No SHARE (%) 81% 19% 100% INTERPRETATION • • 81% of the respondents are owner of two-wheeler.
• In this case all of those who have two-wheeler have responded. 72% of the respondents are not owner of Honda’s two-wheeler.1 (b) Model Name: RESPONSE Yes No Total Make: NO. OF RESPONDENTS 29 75 104 SHARE (%) 28% 72% 100% INTERPRETATION • • • 28% of the respondents are owner of Honda’s two-wheeler. Page | 26 . Q. In this case we know that 28% of population is the user of Honda’s twowheeler.
2) Have you heard about the new Activa Model? Yes No RESPONSE Yes No Total NO.Q. OF RESPONDENTS 78 26 104 SHARE (%) 75% 25% 100% INTERPRETATION • 75% of the respondents are aware about New Activa. Page | 27 .
Q. Brand? No Idea 110cc HondaBrand 15% more Mileage Large under seat box Tuff Up Tube Others------------------ NO. 15 15 26 SHARE (%) 11% 25% 28% 10% 10% 16 Page | 28 . OF RESPONDENTS No Idea 110 cc Honda Brand More mileage Large Seat Box Tuff up tube 17 40 45.• • 25% of the respondents are not aware about New Activa.3) What do you know about New Activa in terms of Performance features. In this case we found that 75% of population is known about the New Activa.
Q.4) From Where did you get to know about New Activa? TV Newspaper Adv Newspaper Supplement/Article Auto Magazine Website Banner/Hoarding Display at Public Places Dealership/test Ride Friends/Relatives Road Shows PWOs Page | 29 .INTERPRETATION • • 11% of the respondents are not have idea about New Activa. And all other facilities of New Activa known the respondents.
Test ride others NO. OF RESPONDENTS SHARE (%) 19% 11% 1% 2% 1% 10% 29% 4% 23% 0% 0% 0% TV Newspaper Adv Newspaper Supplement/Article Auto Magazine Website Banner/Hoarding Display at Public Places Dealership/test Ride Friends/Relatives Road Shows PWOs Test ride Others 25 15 1 3 1 13 39 6 31 0 0 0 Page | 30 .
TV. Page | 31 . Banner/Hordin. Friends/Relatives.INTERPRETATION • Mostly respondents know about New Activa trough Display At Public places.5)Which One of the above activity prompted you to enquire more about New Activa? 1. Paper Adv. 3. Q.. 2.
6) Have you thought of buying New Activa? No Yes Page | 32 .INTERPRETATION • For that Question there is no respondent. Q.
Q.RESPONSE Yes No Total NO. OF RESPONDENTS 11 93 104 SHARE (%) 11% 89% 100% ENTERPRETATION • 89% of respondent are not though of buying New Activa because of they all are already having their own two-wheelers.7) Do you rate the satisfaction level of New Activa on this 5pt scale? Very Satisfied Satisfied Can’tsay Page | 33 .
OF RESPONDENTS 26 10 17 0 51 104 SHARE (%) 25% 10% 16% 0% 49% 100% Page | 34 .Dissatisfied Very Dissatisfied RESPONSE Satisfied Very satisfied Dissatisfied Very Dissatisfied Can’t say Total NO.
Today. 49%Respondents are can’t say because they are not use New Activa. RECOMMENDATIONS:The Automobile sector of India has become the buyer’s market. After the survey undertaken by me. 16% Respondents are not satisfied through New Activa.INTERPRETATION • • • 35% Respondents are satisfied by New Activa. So that most of the respondents are satisfied. For this the company has to take into account a regular market survey and research programmer and to give a close and careful look into the suggestions given in the research report. the buyers have a wide range of products available in the market and every product is customized to some extent. So Honda has to bring not only the innovative and customized products to the prospects but also the degree of customization should be as high as possible. unlike the earlier days. I suggest- Page | 35 .
Conclusion:Our in-depth research in the field of Automobile threw up some interesting trends which can be seen in the above analysis. Page | 36 .• As the people think that Activa is for girls and lady. People in general have been impression by the marketing and advertising campaigns of two-wheeler companies. • • Company should come up with its branch in Chennai Honda should take into account this benchmarking very carefully and should work to maintain its position • Honda should keep on undertaking promotional Activities and awareness building programme. he/she should be called up to know his/her feedback about the product and services offered. so that awareness of the people about the Activa will be increased. A high penetration of print. radio and Television ad campaigns over the years is beginning to have its impact now. importance. The company should try to expand & build up its infrastructure because there is a large potential for automobile in India. Only through this. Even if a customer does not give feedback himself/herself. the company can modify its products and grow with customers’ love and faith • Last but not the least. • Honda should also pay attention to customers’ feedback. A general impression that we gathered during Data collection was the huge awareness and knowledge among people about Honda and New Activa also various companies and their two-wheeler products. Honda should work on the suggestions given by the respondents.. They are aware of the fact & realizing its.
Activa is well known product of Honda and give the base to Honda in Indian market. So that New Activa is famous and mostly every man is aware by New Activa Page | 37 . Activa is for multipurpose use. But Activa is for both lady and man. fuel efficiency etc. Another heartening trend was in terms of people viewing New Activa as a Lady Scooter and its only for working woman. colors.. Honda captures a big part of market through this model. and Activa is best in all these scales. While buying a motorcycle. specification and style. The general satisfaction levels among public with regards to products and Dealers still requires improvement. economy is the main consideration in form of maintenance cost. Awareness of active is through its performance. Also because of Service & Spare parts are available throughout India in local markets also.
Sunanda Easwaran.motosindia. BOOKS/MAGAZINES REFFERED: MARKETING RESEARCH By.Shama J.com www.maxabout.honda2wheelersindia.Phillip Kotler 2.com www. WEBSITES REFFERED: www.Singh Marketing management By.autos.extrememachines.com www.in Page | 38 .indiauto.com www.BIBLIOGRAPHY 1.
& 8 Q. features. Brand ? No Idea 110cc Honda Brand 15%moreMileage Tube Others…………………. 5.QUESTIONNAIRE Q1. Please Ask Question No.2) Have you heard about the new Activa Model? Yes No If No then explain the product from the leaflet & handover the same & terminate Q.4) From Where did you get to know about New Activa ? TV paper Supplement/Article Banner/Hoarding Dealership/Test Ride Shows Auto Magazine Display at Public Place Friends/Relatives Road Website News Paper Adv News Page | 39 .3) what do you know about New Activa in terms of Performance. 7. 4. Large Under seat box Tuff Up If the answer is No Idea than explain the product from the leaflet &handover the same & terminate Q. (a)Currently do you use any Two Wheeler? Yes If Yes then: (b)Model Name: Make: No Age Note: If he is a New Activa User.
by when Why & What all did you not like in New Activa Q.5) Which One of the above activity prompted you to enquire more about New Activa? 1.PWOs Others………………………… Test ride Q. Q. by when Why & What all did you like in New Activa Yes If No .7) Do you rate the satisfaction level of New Activa on this 5pt scale? Very Satisfied Satisfied Can’tsay Dissatisfied Very Dissatisfied Page | 40 . 3. 2.6) Have you thought of buying New Activa? No If Yes.
.8) any suggestions for improvement? ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… …………………….note address & contact for resolving the issue Q.Why………………………………………………………………………………………… ……………………………………………………………………………………………… ………………If the answer is Dissatisfied or Very Dissatisfied . Page | 41 .
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