Promotion Strategy

SUZLON should give emphasis on B2B process. Target to selected manufacturer of power. Give emphasis on air power production. Overcome the negative impact of wind technology and find new market. ‡ Should react faster according to change in trend and customer s requirement as well as demand. ‡ ‡ ‡ ‡

Promotional Weapon
‡ ‡ ‡ ‡ Advertising Public Relation Direct Sale Sale Promotion

Promotion Budget
‡ Suzlon have to increase their budget as their sale is going down. ‡ They should invest in personal selling rather than advertisement. ‡ Make strong public relations.

Promotion Budget
Type of Promotion Name of source How often Cost of each Total
Logo Brand Once at start up Development Promoters Newspaper Times of India Once in a week Sign Board Direct Mail Direct Sale Signtee Media World Pvt. Ltd. Company Personnel Company Personnel Quarterly 100 letter per quarter Once in a month

Promotional Budget
5.5 4.3 3.5 .5 4.5

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