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Berjaya Auto Co.

Berjaya Auto Co.

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Published by: Mageshri Chandru on Feb 10, 2011
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Name of the Company: Berjaya Auto Company (BAC) Vision: BAC aims to achieve long-term, stable growth in harmony with the environment, the environment, the global economy, the local economy, and the local communities it and stake holder. Mission: BAC seeks to more prosperous society through automotive manufacturing. BAC is committed to be the best Automotive Parts Distributions Providing the highest quality service available while creating value for our customer. Strategy: Together we innovate: BAC for strategic principle describe the fundamental priorities requires to reach its long term business objectives to become one of the top car companies distributers in the world. ‡ Follow innovation where its leads: -pursue top quality, internally and externally balanced with service need and commercial potential. ‡ Retain the value innovation -develop projects ourselves and seeks partners when necessary to maximized value. Control destiny and retain independence. ‡ Excel is sales and marketing - BAC is expanding innovate commercial capabilities to new customers and regions. Manage alliances, putting the product first. ‡ Drive core values together. - BAC is focusing culture of innovation, trust and teamwork, open communication, and result driven. ‡ BAC has set is to supplier vehicles and mobility society in which people can live with a sense of safety, peace of mind and comfort´. For the community age of IT¶s and ubiquitous network society. Objectives: The objectives of BAC Company is to attain holistic perfection and to absorb all evolutionary innovations and technological up- gradations in the services industry keep a leading place and winning laurels has become a healthy habit BAC. Distribution of world class brand by a young company is accreditations. We are legitimately proud as these accreditations. We are not more were symbolic tokens buts a seal of confidence reposed on BAC professionalism and we will live up to their expectations. Goals: BAC goals are high- level statements that provide the overall context for what the projects accomplish. Let¶s look one of the BAC goals of a project is trying to accomplish. Let¶s look at an example and some of the characteristics of a goal statement. One of a goal of BAC project might to be increase the overall satisfaction levels of levels of for clients calling to the company helpdesk with support needs. BAC goals are in high level, it may take more than needs.

Industry Profile: 2

hospitality. food beverages. BAC has all grown into one of today¶s¶ leading conglomerates in Malaysia. We believe that building a global brand presence does not happen overnight. Malaysia largest to prestigious importer of luxury automobile was originally founded in 1979. With more than 30 companies under its umbrella. but through small successive achievements aimed at creating recognition and respect. Contact Details: 3 . insurance. As the main importer and distributor of automotives brands such as Ferrari. and so on. In future the success of it automotive business it has since diversities into a variety of prominent industries which includes property development. the BAC brand has just begun to grow and asserts its business. Leveraging and diversity. The key of their successful trade lies in their ability to meet the high standard of showcasing each individual automobile brand and creating the experience necessary to entice and deliver the brand experience to experience to their customer in essence that reflects the quality of service or product through perseverance. With respect we can foster international relationship that can transcend national borders and become an example of Malaysian branding business excellence. transforming this principal into total customer satisfaction. the BAC company its synonymous with luxury cars and its maintenance and accessories but also a prestigious of achievement in food industries such as Café¶s De Dolce. y The legacy that is BAC will continue to meet international and customer standard. This market the foundation of BAC group as they then moved on to acquiring import any distribution rights to some of the best brands in the automobiles industry. professionalism and dedication. the BAC group Companies is conglomerate with various investment in several industries. creating a cornerstone of branding excellence in products and service as one of Malaysia is leading conglomerate. we continue to push the boundaries of our success up upping the ante and mastering the standards of excellence in each of our businesses in the respective industries. c) Our Legacy y Today. b) Our heritage y From our humble beginnings as a used and reconditioned can trader. ii) BAC ambitions are still high as we are ready to set our sights on building a global presence. service centre.Automotive Industry a) i) BAC Group of companies. expanding within the Malaysian automotive market as the opportunity for trade in particular niche was booming. Mercedes Benz but to name a few.

berjayauto.23822900 (603) .23822838 Website: www.Wilayah Persekutuan .Kedah Subhashini Ranjanthran Norman Ong Kian Hin Wong Kit Mai Hamizah Binti Othman Marketing Manager 012-6600975 hashini@berjayauto.com Location Details: Berjaya Auto Company Sdn Bhd Bangunan Metropolitan.Perlis -Negeri Sembilan -Terengganu .23822903 (603) .com Customer Service Hotline: (603) . Telephone: (603) .Kelantan . No.23822902 (603) . 012-6601111 E-Mail raymond@berjayauto.23822828 Fax: (603) .Pahang .com State . Off Jalan 55100 Kuala Lumpur.Perak .com Chairman Finance Manager Customer Service Manager 016-6767880 016-9954409 012-6010301 norman@berjayauto.Name Ang Wei Jian Position CEO Contact No.com kit@berjayauto.11.Selangor .23822904 Location Map: Branches: 4 .com E-Mail: admin@berjayauto.Melaka .Johor Bahru .23822901 (603) . Jalan Ampang.com hamizah@berjayauto.Pulau Pinang .

46150 Petaling Jaya Selangor. 05000 Alor Setar. 3. Jalan Teh Lean Swee Off.123 Lower Ground One. Jalan Equine.State Perlis Address G-F88. Office Number Tel: (604) ± 977 3188 Fax Number Fax: (604) ± 977 3189 Kedah Tel: (604) ± 734 8267 Fax: (604) ± 734 8269 Penang Tel: (604) ± 398 1013 / 15 Fax: (604) ± 398 1024 Perak Tel: (605) ± 548 1381 / 1517 Fax: (605) ± 548 2737 Selangor Tel: (603) ± 8945 0513 Fax: (603) ± 8945 0519 5 . Sunway Carnival Mall. Ground Floor. Kinta Shopping Centre. Jalan Sultan Azlan Shah Utara. Taman Equine Bandar Putra Permai. Sunway Pyramid. AEON Taman Equine.2. Jalan Tengku Ibrahim. Jalan Todak Pusat Bandar Jelutong. Lot F-40. Ground Floor. Ground Floor. LG26. Lot F57. Perlis Shopping Centre. 31400 Ipoh. No. 43300 Seri Kembangan. Jalan Sultan Ismail. Jalan PJS 11/15 Bandar Sunway. G-23. 01007 Kangar. Lower Ground. City Plaza. 11700 Penang. Ground Floor. Selangor. Lot LG1. 2.

75400 Melaka.Kuala Lumpur L1-27. Ground Floor.2. Jalan Lagenda.22 Ground Floor KB Mall PT. Jalan Cheras. Jusco Tebrau City Shopping Centre. Jalan Kemaman-Dungun. Tel: (607) ± 354 2868 / 1868 / 4868 Fax: (607) ± 354 1943 / 0428 Kelantan Tel: (609) ± 747 6744 / 46 Fax: (609) ± 747 6639 Terengganu Tel: (609) 864 2212 / 2232 Fax: (609) 864 2212 / 2234 Pahang G. Jalan Tun Ismail Sri Dagangan 25000 Kuantan. Lot F65. No. 56100 Kuala Lumpur. 70200 Seremban. Section 16. Tel: (603) ± 9132 2435 / 37 Fax: (603) ± 9132 2443 Seremban Tel: (606) ± 761 4823 Fax: (606) ± 761 4831 Melaka Tel: (606) ± 286 7272 / 81 Fax: (606) ± 286 7258 Johor JLot G01. 24200 Kemasik Kmaman.01. Lot 6490. Terengganu. 101 & 102 Jalan Hamzah. Taman Segar 6-1/2 Miles. Lot 01. Ground Floor. AEON Bandaraya Melaka Shopping Centre. Parkson Grand Berjaya Mega Mall. Jalan Lintang. Cheras Leisure Mall. Tel: (609) ± 508 2068 Fax: (609) ± 508 2078 6 . Taman I-Lagenda. Taman Desa Tebrau. 15050 Kota Bahru. 20B. Terminal One Shoping Plaza. Lot 1. 81100 Johor Bahru.

Introduction to Management Management Function: yPlanning -BAC is ongoing process of developing the business mission. yControlling -BAC fourth steps process of establishing performance standards based on the BAC Company objectives measuring and reporting actual performance comparing it and taking corrective or preventive action as necessary. or deal in any way with the employee behavior issue. select the most effective communication channel. -The function that BAC managers distribute authority to job holders. objectives and determining how they will be accomplished planning includes both the broadest view of the organizing. they are leading. -Example: a) Defining goals. establishing strategy. Managerial Roles: 7 . Influences individuals or teams as they work. -BAC establishing the internal organization structure. b) BAC tactic for accomplishing a specific goal. -Example: BAC managers motivate subordinates. -BAC focus is on division coordination and control of tasks and the flow of information within in the organization. leading BAC workers or any other actions involves in dealing with people. help resolve work group conflicts. yOrganizing -The managers is responsible for arranging and structuring work to be accomplish the organization¶s goal. and developing plans to coordinate activities. yLeading -Motivating.

giving information to the media Spokesperson Decisional Entrepreneur BAC organizing strategy and review session to develop new programs. unexpected disturbance. policies. Holding board meetings. performing other activities that involve outsider. signing legal documents. Responsible for the allocation of organization resources of all kindsmaking of approving all significant organizational decisions. requesting authorization. Scheduling. Examples of identifiable Activities Greeting visitor. making phone calls to relay information. Liaison Acknowledging mail: doing external board work. Transmit information received from outsider of from subordinates to members of the organization. Maintains self-develop network of outside contacts and informers who provide favors and information. responsible for staffing. maintaining personal contacts. BAC obliged to perform a number of routine duties of a legal or social nature.Role Interpersonal Figurehead Description Symbolic head. External environment of BAC: 8 . actions results. performing any activity that involves budgeting and the programming of subordinates¶ work. Informational Monitor Seeks and receives wide variety of internal and external information to develop through understanding of organization and environment. Disseminator Holding informational meetings. Transmit information to outsider on organization¶s plans. Reading periodicals and reports. Resource allocator Negotiator Responsible for representing the organization at major negotiations. Search organization and its environment for opportunities and initiates ³improvement projects´ to bring about changes Responsible for corrective action when organization faces important. Disturbance handler Organizing strategy and review session that involve disturbance and crises. etc. Leader Performing virtually all activities that involve subordinates. training. Participating in union contract negotiations. and associated duties. Responsible for the motivation of subordinates.

y Beside.increase minima wage. economic. platforms of political parties.Global geographical: y Structure with subsidiaries y Influence significantly y Product and services y Four dimensions . the belief value from the customer to our company is increases and the population increases too. y New competitor enters a market. Economic component y Profitable automotive company y In market price .political /legal. The reason for this increase in sales was the negative reputation of the high prices of the others branded company. y (Sometimes) predisposition of candidates running for office. Political component y Financial burdens and retirement and pension plan. y Keep costs low and use technology to stay ahead of our competition. The changing external environment y Costumers develop new needs and wants. Social component y Threw out the late 90¶s to the present BAC¶s sales have steadily increase in HONDA and TOYOTA. and technology component. y ³BAC Distributing System´. y Progress toward the passage laws. social. Internal Environment 9 . BAC changes in employments laws on working hours.BAC Company are selling the cheaper rather than other companies such as Honda and Toyota. Technology component y changing technological trends. Thus. y The motto of ³THE TRUTH MEAN OF LUXURIES´. y A world or country event happen y Government introduces new legislation y Example .

have good presentation to send them for training and practices about communication and profession. Employees ‡ To acquire relevant professional education and training to get right concept of serving. Organization Structure: 10 .‡ ‡ ‡ ‡ ‡ ‡ ‡ - BAC company have cooperation with of communication network with maxis and taking contract above 3 years Have relation connection with Telecom Malaysia (TM) BAC will choose one of the staff that perform well. Firms ‡ Actively involve yourself in all staff meeting and BAC¶s product program. 1¶. Will ascend the salary of the half year and end of the year to the staff and given discount for buying company product. Thus. ‡ Receive accurate and clear statement of account (detailed. personal information. ‡ Preventing the undermining of the nation¶s currency of the country. ‡ Pay the salary at the right time. ‡ Provide good services. The lack of labors are no entertainment with family. transactional information. and respectful manner. ethical. ‡ Play a vital role in developing an economic security in the society. and work six days per week The products of BAC sell with the slogan µSafety No. ‡ Giving them the over-time salary. ‡ Respect their opinion. ‡ Maintain a healthy relation with all the staff members and customers ‡ Carry and administrative duties relevant to your position in the company Government ‡ Maintain the security and public order. Investor ‡ Treated in a fair. ‡ Establishment of social security that related to economic.) ‡ Provide clear descriptions of policies and practices for protecting the privacy of non-public. BAC¶s market segmentation Ground floor (showroom) 1ST floor (showroom) 2nd floor (café¶s) 3rd floor (accessories) 4th floor (workshop) 5th floor (management) Social responsibility: Consumer ‡ Provide the safety product. the productivity BAC¶s product is high.

like organized anarchies. In practice. y BAC is the extent to which rules and procedures are written out and enforced. it is often represented by standardized procedure (rule-following) that guides the execution of most or all processes within the body. Issues like competition. 11 . and material acquisition all impact the functioning and structure in BAC organization. so in general larger size is linked to high levels of centralization of power. if any. intended to anticipate needs and improve efficiency. staff availability. have strict enforcement of many set written rules and regulations.Number of hierarchical level in BAC . bureaucracies. and have a looser organization that is less stable. but still maintain the bulk of authority for high level management. shareholders. protocols. The relationship between size and centralization is complex. procedures. and environments. Law. Conversely.Vertical differentiation . Some research suggests that the larger the organization the more stress is put upon upper management and thus leads to the delegation of power to subordinates.Differentiation between units based on the orientation of members the nature of tasks they perform and their education and training.Spatial differentiation . usually in large organizations. technology. Centralization y Finally centralization is defined by how power is distributed throughout the BAC organization. Those organizations with high formalization. can lead to informal influence . the leadership is usually responsible to an electorate. The environment BAC organization functions in is very important in the structure. written rules.Horizontal differentiation . A bureaucracy is directly responsible to the leadership that creates it. Centralization of power in an organization that uses specialized technologies delegates power to experts. which creates the bureaucracy to implement them. physical environment. Type of Organization Structure: y y BAC Company is using Bureaucracy structure is the combined organizational structure. the interpretation and execution of policy. As opposed to adhocracy. formal division of powers. This is based on several issues: size.but not necessarily. distribution of services or products. policy. and relationships. enacts it. rather. .Location of BAC office (ex: facilities and personnel are geographically distributed) Formalization y BAC Company extent to which jobs within the organization are specialized. and set of regulations in place to manage activity. hierarchy. such as a government executive or board of directors. membership or whoever is intended to benefit. A bureaucracy traditionally does not create policy but. have very few. Organizations with low formalization. However this delegation is based on rules and structured procedures. and regulation normally originates from a leadership.Complexity y BAC Company activities within the organization are differentiated . etc.

BAC Organization Structure Chart 12 .

treasurer or finance officer. WONG KIT MAI: Business Development Manager y y To expand their business by reaching out to new customers and developing new plans and strategies to help each department run more effectively. SUBHASHINI D/O RANJANTHRAN: General Manager y y Reports to the board of directors To direct. product development.Company Management Responsibility Executive Leadership Team & Duty ANG WEI JIAN: Chief Executive Officer y y Ensure that operations are consistent with the policies developed by the Board of Directors and are carried out in such a way that meets the requirements of the Capital Commission Act. Controllers direct the preparation of financial reports that summarize and forecast the organization's financial position. improve the cooperative¶s efficiency. cash manager. The Board and the CEO work together to develop policies and plans consistent with the mandate as expressed by the Shareholder. The Board is responsible to ensure the CEO is not subjected to political interference. help achieve the cooperative¶s mission and goals. such as income statements. Responsible for conducting research on the specific roles of each department. and result in outstanding customer service. The CEO is responsible to the Board. credit manager. Determine service policies and analyzing reports to determine customer satisfaction. and risk and insurance manager. promote. and analyses of future earnings or expenses. NURUL HAMIZAH: Customer Service Manager y y May lead and train a team of representatives or deal with customers face-to-face. 13 . NORMAN ONG KIAN HIAN: Finance Manager y y Controller. balance sheets. and product distribution. and coordinate the operations of the cooperative in a manner that will optimize the cooperative¶s market share and savings.

BAC has made an international collaboration with Toyota. Maserati. Licensees can eventually become competitors. This licensing also help BAC avoid tariff and non-tariff barriers. y y y Disadvantages: Licensor gives up control over the quality of the product or service sold by the foreign licensee. -Sell the product by its brand name in particular market. Hummer). The distribution are managers the processes that product for the external customer but it is closely involved with the other areas of a firm. Audi. Business Operations and Process: ‡ Operation Management BAC is directing and controlling of the processes that transform inputs into product and services.Global Management: The BAC Company is to attain holistic perfection and to absorb all evolutionary innovations and technological up-gradations in the distributions industries. Ferrari. Licensing -Toyota company is the licensor that receive royalty payments for allowing BAC Company the license to distribute the product. Porsche. BAC Company having relationship or cooperative contract with foreign business owner: (Toyota. Regarding to the. Advantages: Its allow BAC Company to earn additional profits without investing more money. 14 . Hyundai and Honda companies from overseas.

DECISION -Choosing best alternative -maximizing satisfacting -satisficing -implementing -Evaluating DECISIONMaking errors and Blases DESICION MAKING APPROACH -Rationally -Bounded rationally -Intution TYPES OF PROBLEMS AND DECISONS -Well structuredprogrammed -Unstructuredprogrammed DESICION MAKER'S STYLE -Directive -Analytic -Behaviour -Conceptual DESICIONMAKING CONDITION -Certainly -Risk -Uncertainly 15 .

minimize total cost by working with a single supplier. Cease dependence on inspection to achieve quality. and eliminate the annual rating or merit system. Adopt the new philosophy. Institute a vigorous program of education and self-improvement for everyone. Improve constantly and forever every process for planning. exhortations and targets for the workforce. Total Quality Management (TQM) is a management approach to long-term success through customer satisfaction.Total Quality Management: At its core. A core concept in implementing TQM is Deming¶s 14 points. services and the culture in which they work. Drive out fear. In a TQM effort. products. a set of management practices to help companies increase BAC Company quality and productivity: ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Create constancy of purpose for improving products and services. Eliminate slogans. all members of BAC organization participate in improving processes. Remove barriers that rob people of pride of workmanship. . End the practice of awarding business on price alone. Eliminate numerical quotas for the workforce and numerical goals for management. Break down barriers between staff areas. instead. 16 . Put everybody in the company to work accomplishing the transformation. production and service. Institute training on the job. Adopt and institute leadership.

costs. Planning requires that managers be aware of environmental conditions facing their organization and forecast future conditions. Leading Leading involves the social and informal sources of influence that you use to inspire action taken by others. The structure is usually represented by an organization chart. which include (1) establishing performance standards. or profits but may also be stated in other terms. (2) comparing actual performance against standards.Organizational Behavior: ‡ Planning Planning is the function of BAC Company management that involves setting objectives and determining a course of action for achieving those objectives. Performance standards are often stated in monetary terms such as revenue. number of defective products. ‡ 17 . their subordinates will be enthusiastic about exerting effort to attain organizational objectives. Controlling consists of three steps. If BAC managers are effective leaders. Decisions made about the structure of an organization are generally referred to as organizational design decisions. It also requires that managers be good decision makers. ‡ ‡ Organizing Organizing is the function of BAC Company management that involves developing an organizational structure and allocating human resources to ensure the accomplishment of objectives. which provides a graphic representation of the chain of command within an organization. such as units produced. Controlling Controlling involves ensuring that performance does not deviate from standards. and (3) taking corrective action when necessary. The structure of the organization is the framework within which effort is coordinated. or levels of quality or customer service.

3. Needs are the basic requirements of human being. whether it's done intentionally or unintentionally. cloths and shelter no one can live life in this world. ranging from the time that there's a new idea for a product to eventually providing ongoing support to customers who have purchased the new product.Marketing: ‡ Needs: Human needs are states of felt deprivation. Wants: Wants are the form human needs take as they are shaped by culture and individual personality. Marketers play no role in creating needs.cloths and shelter. and observes them to understand their needs and Wants. Wants are wishes of human. Suggestions from employees. for example: 1. We can take the examples of telephone. human being have unlimited wants but resource are limited in the world. etc. just for a luxuries life the person we can see that the person is using very high quality cars. Idea for New Product or Service At this stage. government agencies. How a product is developed or managed is depends very much on the nature of the BAC Company organization and its products. Complaints from current customers (see Customer Service and Customer Satisfaction) 2. Porsche. and so on. Example: Any person can use any normal car for their usage but why they want very luxuries cars such as Mercedes Benz. Modifications to current products (see Innovation) 4. Every organization conducts product management. without these basic requirements like food. suppliers. BAC Organization already know the needs there is no requirement for any research work to develop product which covers the needs of human beings. Car it¶s just a need 2 fulfill the person usage for daily life. Example: Willingness to buy BMW is want but if you have the buying power then it becomes demand . buying power will convert these wants to demand. Demand Is want backed by buying power. talk to them. different variety of foods and clothing these all come under umbrella of human wants. ‡ ‡ Product and Services: ‡ Product (or service) management in BAC Company includes a wide range of management activities. Ideas can come from many sources. This module provides a wide overview of considerations in developing and managing a product. (see Creative Thinking) ‡ 18 . Internet. observation and others. That¶s the reason CEO of huge company like Wal-Mart visit store to have a check on customer. customers.Manager and marketers always focus on people wants and demands to do that they conduct in depth research using number of different tools such as surveys. interviews. BAC Company has an idea for a new product or service. Wants are marketed by marketers in such a way that everyone feel these wants should be mandatory part of life. they are natural default requirements of every human being. It¶s not possible that each human being get the desire things in the world. The extended form of needs are health and education which for sure every on basic need in today¶s world but they come after food. for example is new technology had apply to the products. Requests for Proposals from large businesses.

The next element. ‡ 19 . which symbolize these key ingredients. The first leg or element is visionary leadership.Product. regulators. Other times the original vision fades. the second leg of the stool.all the others are costs. and Promotion: ‡ The Product: BAC Company products have the right features . ‡ The price Of all the aspects of the marketing mix. is data from the BAC employee¶s organization that provide the employees¶ visions of their work and the organization. Consumers buy in large numbers to produce a healthy profit and environment friendly product. Each leg has very separate and distinct attributes and each is critical to the survival of the organization. The choice of distribution method will depend on a variety of circumstances. BAC Company pricing policy will vary according to time and circumstances. and then making them available for the customer. and competitors.BAC Company making sure that the goods arrive when and where they are wanted is an important operation. In theory. . BAC have learned much about successful organizations. These are the internal data. the value of water in the Lake District will be considerably different from the value of water in the desert.The goods must be in the right place at the right time. ‡ Key Ingredients A convenient way to think of the strategy for success is to picture a three-leg stool. roughly of the cost of a product goes on getting it to the customer. This is information gathered from the people that make up the organization. Marketing. internal data from employees and external data from the customers of the organization. The place Although figures vary widely from product to product. Sometimes the vision lasts. Place. Such data provide comparisons between in the organization sees as its accomplishments and the perceptions of others that have an interest or "stake" in the organization. Price. Crudely speaking. it look good and work very well.The price is reasonable. as does the relevance of the organization. remaining clear and compelling. . Value and Quality: ‡ Customer Satisfaction BAC Company build strong and innovative organizations that can survive and prosper during times of great change? In recent years. . Any organization comes into existence because of a vision.The target group needs is made aware of the existence and availability of the product through promotion. price is really determined by the discovery of what customers perceive is the value of car is sale.Satisfaction. It will be more convenient for some manufacturers to sell to wholesalers who then sell to retailers. These are the external data. which creates sales revenue . The price of an item is clearly an important determinant of the value of sales made. 'Place' is concerned with various methods of transporting and storing goods. The success of such organizations can be understood by how well the organization handles three key ingredients. Researching consumers' opinions about pricing is important as it indicates how they value what they are looking for as well as what they want to pay. The third element for continued organizational success is regular collection of data from the environment of the organization: customers. The stool represents the organization supported by three legs. price is the one. suppliers. The legs of the stool are visionary leadership. while others will prefer to sell directly to retailers or customers.for example. Getting the right product to the right place at the right time involves the distribution system.

This is a typical problem with high volume car distribution.8% to 1. In 2005 the company had to recall 88000 sports utility vehicles and pickup trucks due to faulty front suspension system. Opportunities: ‡ Lexus and Toyota now have a reputation for distribution environmentally friendly vehicles. against the worldwide automotive industry trend. it enables an organization to develop and build up a succession of messages and can be extremely cost-effective. The key economies in the. with models extending at their rear! The narrow segment is notorious for it narrow margins and difficulties for branding. pace and creativity of some promotional activities are almost alien to normal business activities. South Korea and new plants in Eastern Europe. The company is also exposed to any movement in the price and steel. successful promotion increases sales so that advertising and other costs are spread over a larger output. 20 . RM 5. the US and Europe also experience slowdowns. SWOT Analysis: Strengths: ‡ New investment by BAC Company in Malaysia saw 2005 profits rise. Movements in exchange rates could see the already narrow margin in the car market being reduced.e. In other hand car market experiences an upturn. ‡ BAC Company needs to keep distributing cars in order to retain its operational efficiency. Net profits rose 0. It will provide information that will assist them in making a decision to purchase a product or service the razzmatazz. Competition is increasing almost daily. The cost associated with promotion or advertising goods and services often represents a sizeable proportion of the overall cost of distributing an item. Threats: ‡ Products recalls are always a problem for vehicles that imported. and then the company may miss out on potential sales due to under capacity i.85bn) this is the example of much focused segmentation. it takes time to accommodate. ‡ advance technologies develop by the organization ‡ The vehicles itself it a unique convertible. targeting and positioning in number of countries. with new entrants coming into the market from China.‡ The promotion Promotion is the business of communicating with BAC customers. Though increased promotional activity is often a sign of a response to a problem such as competitive activity.17 trillion ringgit ($ 11. ‡ As with any car distributer. These economic factors are potential threats for BAC Company. BAC faces tremendous competitive rivalry in the car market. However. BAC Company also maximized profit through efficient manufacturing approaches example is (Total Quality Management) Weakness: ‡ The World market for cars is in condition of oversupply and so car distribution need to make sure that the models that consumer wants. ‡ BAC Company uses marketing techniques to identify and satisfy customer need.

Company Name Berjaya Auto Company August 209.3 1.5 904.2 958.590 Date founded Capital Shareholders Fiscal Year Main Business Activities Number of employees (Total in affiliated companies) Note: The number of employees includes those dispatched from other companies as of March 31.9 1302. Accounted for Under the Equity Method *1 Monetary figures rounded down to the nearest 100 million ringgit *2 Not including assets for lease *3 Figures for depreciation expenses and capital expenditures do not include vehicles in 21 .0 725.5 -461 -436.0 529 56 FY2010 (April 2009 to March 2010) 18.05 billion ringgit(as of March 31.8 530 55 FY2009 (April 2008 to March 2009) 20.950.8 1.717.9 147.480. of Affi.2 2. 2010) Company BOD From April 1 to March 31 of the following year Automotive Industries and Sales 320.4 579. 2010 Business result & production & sales results Business results (unit = 1 billion Ringgit or 1 company) FY 2008 (April 2007 to March 2008) 26.3 522 56 Sales *1 Operating income *1 Net income *1 Capital Expenditures *3 R&D *1 Number of consolidated subsidiaries No. 1985 397.529.

000 FY2010 (April 2009 to March 2010) 3.000 Total Sales results (unit = 1) FY 2008 (April 2007 to March 2008) Malaysia2.000 2.160.000 VehiclesOverseas6.853.000 7.442 FY2010 (April 2009 to March 2010) 2.188.725.567.000 Total Homes 5.387.000 5.622.000 6.000 FY 2008 (April 2007 to March 2008) Malaysia5.000 8.000 5.000 5.956.547.y Production results (unit = 1) FY2009 (April 2008 to March 2009) 4.163.913.000 7.051.000 Vehicles Overseas3.809.000 5.945.431 FY2009 (April 2008 to March 2009) 1.796.281 22 .000 7.000 8.237.

. ‡ To gain profit in our sales per year. ‡ Achieve target sales per year ‡ Provide training to staffs for Advantages: ‡ Discount 10% for member card customer. Available on Earth. ´ The tag line ³Coffee . available on Earth´ The best coffee is as black as the devil. . Mission ‡ Must achieve target sales per year for BAC Company Slogan ‡ ³A drink from Paradise. . . . ‡ WIFI Café¶e De Dolce. .Vision ‡ Produce good service and product for our customer. ‡ Produce best service and product for the customer. ‡ To invest more for BAC company. hot as hell. pure as an Angel and sweet as love! ´ Objective: ‡ To fulfill customer utility. Plan Cafe¶s ‡ 4082 X 5031 Staffs ‡ Kitchen ± total 500staffs ‡ Service ± total 400 staffs 23 . . A drink paradise . ‡ Discount 20% in festival day.

my ‡ Email: café¶ededolce@live. Penang Mines Complex Square Land Bukit Jambul Tower Hill Times City Mall Boulevard Jusco Queensbury Mall B-Suite Mall Products those Sales in Café¶s De Dolce: Food Appetizer Salads Fusion foods Cakes Sandwiches Individuals Favorites Soups Steaks Spaghetti Burgers Vegetarian Foods Location of Café¶e De Dolce: HEADQUARTER CAFɶE DE DOLCE SDN BHD Bangunan Metropolitan. Kuala Lumpur.com. Bukit Bintang Times Square.com ‡ Office Number: 03-11131108 ‡ Fax Number: 03-11131105 ‡ Opening hours: Weekdays: 10. No.30am to 10. Karak Bangkok Height Pavilion. ‡ Website: www. Wilayah Persekutuan. Jalan Ampang Off Jalan Kuala Lumpur 55100.dedolce.11.30pm Weekends: 10.30pm 24 Drinks Ice Coffee Blended Ice Coffee Honey Coffee Specialty Coffee Hot Coffee Hot Espresso Coffee Fresh Milk Soft Milk Smoothies Fruit juice & Frost Ice Cream .30am to 11.Branches States/Country 1)Selangor 2)Kelantan 3)Pahang 4)Thailand 5)Wilayah Persekutuan 6)Pulau Pinang 7)Johor Bharu 8)Canada 9)Melaka 10)Perak 11)London 12)Perlis 13)Negeri Sembilan 14)Terengganu 15)Kedah Location Paragon Height Gurney Mall Mist Mall.

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