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2241 W. I-44 Service Road Oklahoma City, OK 73112 405.524.2800 Fax 405.524.2823 www.impressionsprinting.com
OKLAHOMA CITY, OK 731
Love, American Style
Apparently, Americans are feeling the love. In the midst of one of the worst economic downturns in U.S. history, volunteerism is on the upswing. Americans spent 100 million more hours helping their communities in 2009, a new federal report says, and the number of people getting involved went up by 1.6 million to 63.4 million.
• Advertising Dollars Not Going Anywhere? • Brown Bag It. • It’s Trick or Tweet! • You Can Do That? Customer Spotlight. • New Hires Bring New Talent. • Happy Birthday YouTube. • Now That’s Impressive - Impressions Captures National Honor • SNU Alumni Make an Impressive Return. • A Closer Look.
AN IMPRESSIONS PRINTING PUBLICATION FOURTH QUARTER ~ 2010
• Raising money or selling items was the top volunteer activity, followed by collecting and distributing food. Others spent time providing transportation or labor, and tutoring or teaching. • People primarily served through religious organizations or social and community groups. • Though the number of volunteer hours increased, charitable donations fell as some people chose to give their time rather than money. • A recent report from the Giving USA Foundation and the Center on Philanthropy found that total charitable contributions fell 3.6 percent last year to $303.75 billion—the first decline in giving since 1987 and only the second since Giving USA began publishing annual reports in 1956. The Corporation for National and Community Service prepared the report, called “Volunteering in America,” in partnership with the Bureau of Labor Statistics and the Census Bureau.
Alex Albers ~ Lee Atkins ~ Buddy Billen ~ Catlin Braaten ~ Carl Brewsaugh ~ Steve Drew Tony Evans ~ Jason Grotelueschen ~ Adam Haynes ~ Nat McKinnis ~ Clint Morris ~ Jerry Moland ~ Linda Pohl Cheri Priddy ~ Gregory Roberts ~ Mike Shubin ~ Mike Stuart ~ Eddie Wallace
A Closer Look....
Bir thda y s
It’s the biggest increase in volunteers in a single year since 2003, according to a report released in June by the Corporation for National and Community Service. The government-run agency oversees national service programs including AmeriCorps. Here are some of its findings. • Women largely contributed to the jump in volunteers. In 2009, 36.7 million women volunteered, up 1.2 million from 2008. More African Americans also gave their time. • Americans overall set aside 8.1 billion hours to lend a hand, with the typical volunteer donating about 52 hours for the year.
• Advertising Dollars Not Going Anywhere? • Brown Bag It. • It’s Trick or Tweet! • You Can Do That? Customer Spotlight. • New Hires Bring New Talent. • Happy Birthday YouTube. • Now That’s Impressive Impressions Captures National Honor • SNU Alumni Make an Impressive Return. • A Closer Look.
Alex Albers ~ 1 year • Buddy Billen ~ 12 years • Catlin Braaten ~ 3 years Carl Brewsaugh ~ 6 years • Al Coffman ~ 10 years • Steve Drew ~ 14 years • Jason Grotelueschen ~ 14 years • Jay Hardin ~ 1 year Carla Hornbeak ~ 1 year • Scott Johnson ~ 9 years • Jake Kay ~ 5 years • Nat McKinnis ~ 8 years • Jerry Moland ~ 7 years Clint Morris ~ 7 years • Brian O’Bar ~ 2 years Cheri Priddy ~ 3 years • Pam Wilcox ~ 3 years
Ser vice Anniversaries
......at Impressions Printing
Advertising Dollars Not Going Anywhere? STOP and Make a Moving Impression!
These days, there are so many marketing mediums and options that many refer to as “information overload.” So when it’s time to start thinking about where your advertising dollars are going and if they’re really working… make a move with an Impressions Printing vehicle wrap. Vehicle wraps are a large vinyl graphic or decal that is applied directly over a vehicle. Whether it’s a car, truck, bus or even a boat…vehicle wraps allow you to turn your vehicle into a marketing tool, with the convenience of removing the wrap and returning the vehicle back to its original condition at any time. Why would anyone think about wrapping a vehicle?
VALUE – According to The Traffic Audit Bureau for Media Measurement, vehicle wrap advertising can generate 30,000 to 70,000 daily impressions, unlike static print and billboards that are often seen by the same day to day traffic and billed monthly. Plus, you own it!
No more renting space. Wherever you go, your great advertising goes. It’s like a business card on wheels.
Average ONE-TIME full vehicle wrap cost (lasting up to five years) - $2,900 vs. Average billboard cost for five years - $72,000 (based on annual cost of $14,400)
IMPACT – A recent poll shows that 90% of travelers notice graphics on wrapped vehicles, with 75% of consumers forming an impression about a company based on the professionalism and brand positioning vehicle wraps provide. SERVICE - Don’t worry if you just can’t imagine it...we’ve got a specialized team that can! Our staff will handle the complete project from measuring your vehicle, to designing the wrap, to dropping it off when it’s complete. And did we mention our great turnaround time? Many vehicles can be dropped off on a Friday and picked up on Monday.
M rke If you’re looking for smarter, more creative aandt i n g / A d v e r t i s i n g money-saving ways to increase your advertising results, contact your sales team today for a project quote and ideas. And start making your own moving impression.
“The real art of conversation is not only to say the right thing at the right place but to leave unsaid the wrong thing at the tempting moment.” –Dorothy Nevill
Brown Bag It
Tired of traveling? Pack your bag and stay put. Heading out to a restaurant every day for lunch can be hard on both your wallet and your waistline. Most people typically consume more calories for lunch when they eat out, and money-wise, there’s no comparison. To give both your budget and your calorie count a break, here are some ways to make brown baggin’ it easier and more appealing. • When you make dinner, prepare a little extra so you can bring leftovers for lunch the next day. If you eat out, save back half your dinner for tomorrow’s lunch. • When you shop for groceries, make sure your list includes items that are easy to include in a lunch— sandwich meats, fruit, crackers, dried fruits, nuts and various types of cheese are good, basic options. • When you purchase containers for your lunch, include little ones for condiments. That way you can add extras like mustard, dressings and mayo right before you eat instead of risking a soggy lunch. You might want to treat yourself once in a while. If you pack your lunch every day, you’ll likely get tired of it, even if you mix it up with a variety of foods. Wednesday is the optimal day to eat out, giving you a “lunchbox break” right in the middle of the week.
It’s Trick or “Tweet”!
Follow Impressions Printing on Twitter or “Like It” and “Share It” on Facebook for ghoulish fun during M rke ing / Adv rtising the upcomingafallt monthsestartingI thisg month! m a e I s
e v e r y t h I n g
Today 110 million Americans, or 60 percent of the online population, use social networks. The average social networker goes to social sites five days a week and checks in about four times a day for a total of an hour each day. A super-connected 9 percent stay logged in all day. –according to AdAge
“You Can Do That?” Customer Spotlight –
Amatuer Softball Association / USA
Ask Julie Bartel, Marketing and Communications Director for ASA/USA Softball, why she chooses Impressions Printing…and she just might tell you in familiar terms…”Because they always hit it out of the park.” The ASA, Amateur Softball Association, founded in 1933, is the National Governing Body of softball in the United States and a member of the United States Olympic Committee. The ASA has become one of the nation’s largest sports organizations and now sanctions competition in every state through a network of 76 local associations. Julie and her team over-see the day to day operations of the marketing department at the ASA Hall of Fame Stadium, located in Oklahoma City’s historic Adventure District. A customer since 2003, Julie began using Impressions for traditional print projects like business cards, letterhead and game programs, but soon realized she wasn’t working with a traditional printer. More like a teammate waiting to get in the game. “No matter how big or small the job, the customer service experience at Impressions is always great,” said Bartel. “And working with Mike and Linda, I always get the feeling that they’re not just interested in the business, they want to be a part of our team. We always look forward to seeing their delivery guys. That’s pretty impressive!” This past summer, ASA approached Impressions to assist with a collection of panels to be housed inside the stadium.
Happy Birthday, YouTube
On a blustery spring day five years ago, Yakov Lapitzy pointed a video camera at his friend Jawed Karim standing in front of two elephants at the San Diego Zoo and hit the record button. The resulting 19-second clip, titled “Me at the Zoo,” was not a cinematic masterpiece, but as the first video uploaded to YouTube, it played a pivotal role in altering how people consumed media and helped usher in a golden era of the 60-second video. This year, YouTube celebrated its fifth birthday. Here’s a look at some of the significant numbers that have helped shape YouTube’s five-year history. April 23, 2005 The date the first video was uploaded to YouTube. Upon completion, Julie once again thinks about the question so many Impressions customers ask, “You Can Do That?” “One of my favorite things about working with Impressions, is their ability to adjust with my print and creative needs as I grow, and not just with printing. During tournament play, I usually need quicker than average turn around for game day materials and they always make it happen. I guess you could say they’re my MVP…Most Valuable Printer of course.” $1.65 billion The amount of dollars worth of stock that Google paid to acquire YouTube in November 2006. 2 billion (and counting) The number of views per day. That’s nearly double the prime-time audience of all three major U.S. television networks combined. 3.15 The factor by which YouTube’s number of unique monthly viewers (96.1 million) exceeds that of Yahoo (30.5 million), the second-place U.S. online video site in that category, according to Nielsen. 15 The number of minutes the average person spends on YouTube every day. 51 The number of languages into which Google’s automatic speech recognition technology can translate YouTube videos and create captions. 94 The number of Advertising Age’s Top 100 advertisers that have run campaigns on YouTube and the Google Content Network.
New Hires Bring New Talent
Impressions Printing welcomes the two newest full-time members of their team: Cody Rains and Tony “T.J.” Evans. T.J. will head-up the Shipping/Receiving and Warehouse Department and is known for his “jack of all trades” experience within the industry. “It was an awesome opportunity and I’m glad to be a part of such a great family of professionals,” said Evans.
About 24 hours of video are uploaded to YouTube every minute these days. It’d take 1,700 years to watch all the video currently available.
Cody, a recent graphic design graduate from Southen Nazarene University, comes onboard as a Graphic Design Specialist. And special is right. Cody has already been hard at work as the designer of a new banner to be featured on the exterior of the Impressions corporate building. “I knew it would be a great place to work and look forward to making a positive difference for both our employees and customers,” said Rains. Welcome Cody and T.J.
Now That’s Impressive..!
Impressions Printing Captures National Honor
portfolio of products includes a variety of specialized and technologically-advanced services and products, including Heidelberg full-color printing, digital large format printing, digital color and black & white printing, advanced e-commerce capabilities, creative design, complete bindery service and business to business consulting. The award comes right on the heels of Impressions being named one of Oklahoma’s Best Places to Work (BPTW) by OKCBiz this past June. The annual award identiﬁes and honors Oklahoma employers striving for workplace excellence, both internally and externally. “We like the idea of knowing that our offering of great products balanced with great service is still something of value within our industry,” said Jeff Summerford, Impressions CEO. “But this award is just as much for our customers too. Because our goal is to make sure that every customer knows that when they choose Impressions Printing, they’re choosing a winning team… every time.”
“You Can Do That?”
Yes We Can…and Yes…They Did!
Congratulations to all our winners who participated in our year-long “You Can Do That?” Campaign! Customers submitted monthly phrases found on their 2010 “You Can Do That?” calendar for a variety of cool prizes, ranging from restaurant gift certiﬁcates to the latest tech gadgets. Just a couple more months of fun! Make sure to get on the list for your 2011 Impressions calendar where it pays to play!
Impressions Printing announced their third consecutive year of being named to Quick Printing’s 2010 Top 100 List, honoring a total of 188 printing locations, employing 3,702 people and represent $512,447,521 in sales nationally. Quick Printing is a monthly magazine for quick printers, small commercial printers, in-plant printers, copy shop owners and managers. It is the oldest and largest monthly magazine for this industry. Editorials focus on improving efﬁciency and increasing sales and proﬁts in the printing industry. Impressions, established in 1996, is a full-service commercial printer whose
Southern Nazarene University Alumni
As Southern Nazarene University alumni, CEO Jeff Summerford, President John Braaten and Vice President Jason McWilliams realized they had the opportunity to give back to their Alma Mater in a way that just so happened to be right up their “creative alley.” Founded in 1899, Southern Nazarene University is a private, Christian, liberal arts university; a service of the Church of the Nazarene, located on a 40-acre campus just west of Oklahoma City. The school was in the process of enhancing their overall brand identity across campus among students, faculty and the local community. So what better time to involve a few people who know a little something about SNU? “Since we’re all SNU alumni, it was unique and very rewarding to come back and assist with such a phenomenal project,” said McWilliams. “When you live at and attend SNU, you sometimes forget that not everyone is fortunate to know about the university. So I think our years of not being on campus gave us a fresh prospective of their brand identity needs.” The project consisted of three main components: Creating and installing 80 pole banners throughout the campus, designing a 25’ x 7’ wall
Make an Impressive Return
mural installed in the student lounge and hanging a 8’ x 12’ graphic comprised of three sheets of plexiglass that were printed and suspended in the center of a 40’ high atrium. The team also faced the challenge of designing, printing and installing the entire project before students and faculty returned for the fall, which ended up being a matter of just four weeks. Looks like the school mascot, The Storm, wasn’t the only one stirring up some fun. “I think I can speak for all three of us by saying it was really awesome to be able to support the institution that has been and still is a big part of all our personal and professional success,” continued McWilliams. “We’re proud of the opportunity to give something back.”
“I’ve been on a constant diet for the last two decades. I've lost a total of 789 pounds. By all accounts, I should be hanging from a charm bracelet.” –Erma Bombeck
Of all the candy sold annually, one quarter of it is sold during Halloween time, making it the sweetest holiday of the year. Snickers is the number one choice of candy during this time.
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