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The branch of philosophy that deals with the nature and expression of beauty, as in the fine arts. Aesthetics is a branch of philosophy, a species of value theory or axiology, which is the study of sensory or sensori-emotional values, sometimes called judgments of sentiment and taste. Aesthetics is closely associated with the philosophy of art. Aesthetics is where we comment upon the apperance. As designers you need you need to think and design about the aesthetics of a product as generally people want products that look pleasing. Aesthetics - is the study of beauty in nature. · The best designs usually 'look good' - 'aesthetically pleasing' · The aesthetics are usually accomplished by the shape, texture, color, type of material, symmetry and simplicity of the repeated pattern used in the design.