Service Sector Management Tourism Industry

7 P¶s of Service Marketing Mix and Unique Selling Proposition of Thomas Cook

Presented by Shiraz Kazmi Hemant Sarang Ajay Shelar Harshad Sawant Asghar Zaidi M-3020 M-3044 M-3049 M-3059 M-3060

Contents  Introduction.  Product.  Price.  Promotion.  Place.  People.  Process.  Physical Evidence.  Customer service commitments.  Conclusion.

Asghar Zaidi M-3060 Introduction .

 Leicester to Loughborough.History of Thomas cook  Travel And Financial Service Company. .  Business In India.

Marketing mix (7P¶s) PRODUCT PEOPLE PLACE TARGET MARKET PRICE THE EXTENDED MARKETING MIX PROCESS PHYSICAL EVIDENCE PROMOTION .

Product  Group Escorted Tours  Customize your Package  Cruises  Foreign Exchange for Leisure Travel .

Popular packages(products) in India  Royal Rajasthan  Captivating Kerala  Golden Triangle  Wonders of Himachal  Southern Splendor .

Hemant Sarang M ± 3044 Price and Promotion .

.USP OF THOMAS COOK \ ‡ World class service. ‡ Tie-ups with 5 star hotels and cruises.

with self owned flights. ‡ Only tourism co.which provides fnancial services .Cont«« ‡ Only toursim co.

you get it for free!  Affordable prices.Price  If we can't beat it. .

Promotion  Thomas cook wings scholars  Sea race competition  Thomas Cook extends football sponsorship .

Cont««  Thomas Cook becomes 2012 London Olympic Games sponsor  Thomas Cook Indian Golf League announced  Thomas Cook is the Official Travel Partner for the Mumbai Indians .

Cont«« .

 Holland Unveiled.  Divine Maldives.Its Promotional Tour Packages  Easter Island Excursion. .

 Discover Solomon Islands. . Sentosa Sunset.

Ajay Shelar M-3049 Place & People .

.  Accessibility and availability from an important base for location of service premises.  In India it has the largest network of branches .Place  It is very important.

Mumbai-18. Kakad Chambers.  Thomas Cook (India) Ltd Thomas Cook Building. Dr D N Road.  Thomas Cook India Ltd ± 2nd Floor. Worli. Mumbai-01.Cont«  It also has a vast presence in Mauritius & in Sri Lanka. . Fort.

.  Madhavan Menon-MD  Rakshit Desai Executive Director. staff.People  Includes guides. sales staff.

Hoshang S. Mr.Non-Executive Independent Director  Mr.Non-Executive Independent Director  Mr. Krishnan Ramachandran.Executive Director ± Finance  Mr. V.Vinayak Purohit. Billimoria. Raieade -Non-Executive Independent Director .Non-Executive Independent Director  Mr.Ramesh Savoor. A.

Cont««  Reception employees .

 Airhostesses .

thomascook.com .thomascook. If you require any further information on Human Resources please contact them on ashutosh. please send in your CV to them on tcilhr@in. Especially for BMS If you would like to work with THOMAS COOK .kelkar@in.com and their Human Resources team will contact you.

Harshad Sawant M 3059 Process & Physical Evidence .

Process Of .

1. Provision of .

2. Preparation of Itinerary .

Liaison with Service Providers .3.

4. Planning & Costing Tours .

Provision of Foreign Currency & Insurance .5.

Enjoy the Tour .

Physical Evidences of .

Transport Management .1.

Airline Catalogue .2.

VIP Treatment .3.

Hotel .4.

5. In-flight Meals .

Shiraz Kazmi M-3020 MICE OF THOMAS COOK .

Conferences & Exhibitions  Meetings & conferences at exotic locations  Incentive travel . What is MICE ? .Meetings. Incentives.

A specialised quality control department is there in THOMAS COOK that ensure smooth delivery of services at every stage.³THOMAS COOK have successfully handled several groups of over 300 Packages in the year 2008.´  Experience  Customer Focus/Customer Centric/Exceptional Service  Dependable .

 Reservoir of Knowledge Value for Money/Cost Effective Product Innovation .

 Wide Reach  One Stop Shop for MICE needs/Integrated travel services  Work with Play .

AWARDS ACHIEVED BY THOMAS COOK FOR ITS SERVICE  Best Travel Agency Award 2004 given by TTG Asia . for the second time in a row.  Recipient of the prestigious Government of India Ministry of Tourism award for "Excellence in Conference Tourism"  Best Travel Agency .in  Awarded "The Best Outbound & Inbound Tour Operator of the Year" award at the Hospitality India Awards 2006 hosted by Hospitality India.Part of Pacific Asia Travel Association (PATA)  Best Tour Operator by CNBC Awaaz in 2008 .thomascook.  The National Tourism Award for 2001-2002 & 2002-2003.co.  National Tourism Award .India for the year 2008 by TTG Asia .  The Golden Peacock Award for Corporate Governance. The Criteria for this award are transparency& excellence in conducting business.www.Best MICE Operator 2006-07  The Association of Business Communications of India (ABCI) where the company won the first prize for its website . winning the second rank in category 1 for the company that achieved the highest foreign exchange earnings from Ministry of Tourism.Part of Pacific Asia Travel Association (PATA) for the 5th year in succession.

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THANK YOU .

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