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Born on 27th September 1932, Yash Chopra’s journey from the lush green fields of Punjab – which keep reappearing in his movies in all their splendour- to the very highest echelons of the Hindi film industry has been as magical as any of his 40 movies. Yash Chopra started out as an assistant to his brother, B.R.Chopra, and went on to direct 5 very successful films for his brother’s banner B.R.Films - each of which proved to be a significant milestone in his development as a world class director of blockbusters. These were ‘Dhool Ka Phool’ (Blossom of dust – 1959), ‘Dharmputra’ (Adopted Son – 1961), ‘Waqt’ (Time – 1965) – India’s first true multistarrer generational family drama, ‘Ittefaq’ (Coincidence – 1969) & ‘Aadmi Aur Insaan’ (Man and Human – 1969). He has wielded the baton, additionally, for 4 films made by other film companies - ‘Joshila’ (Passionate – 1973), ‘Deewaar’ (The Wall – 1975), ‘Trishul’ (The Trident – 1978) & ‘Parampara’ (Tradition – 1993). But his greatest repertoire of work has been around the 40 films made under the banner that he launched - the banner that stands for the best of Hindi cinema – YASH RAJ FILMS, which now operates as a leading Film Studio of India. Out of these films, he has directed 12 himself and these films have defined much of the language of Hindi movies as we know them today – especially the romantic picture. 'Daag' (The Stigma - 1973), 'Kabhi Kabhie' (Sometimes - 1976), 'Kaala Patthar' (Coal Mine – 1979), 'Silsila' (The Affair - 1981), 'Chandni' (Moonlight - 1989), 'Darr' (Fear - 1993), 'Dil To Pagal Hai' (The Heart Is Crazy - 1997) and 'Veer-Zaara' (Veer and Zaara - 2004) are some of the highly successful movies which Yash Chopra has directed. A Yash Chopra directed movie is anchored in its strong screenplay – but embellished always with gorgeous locations, snow-capped mountains, lakes and rivers, beautiful women draped in gorgeous chiffon amidst fields of flowers – women who invariably go on to become icons after appearing in his movies. No wonder then that actresses think their careers have truly taken off only when they have acted in a Yash Chopra movie. But a Yash Chopra movie does not just engage the eyes and the heart – it seduces the ears as well. His sense of film music is impeccable – and each of his
and governments have not been shy in taking note. To many Indians. If his achievements as director are staggering. the corporatization of “Bollywood” had its very genesis in the pioneering efforts of Yash Chopra.” Instead he has pulled off the more difficult task of weaving in socially relevant messages within the parameters of commercial cinema. The Swiss Government has honoured him for helping rediscover Switzerland and he was presented a special Award by screen goddess. . a Yash Chopra movie has been their passport to a world outside the one they inhabit. today. His directorial efforts outshine the work of directors less than half his age. new singers. Germany and the United Kingdom. Ursula Andress. In fact. To be a part of a YRF film is the culmination of the fondest dreams for any talent in India . With his vast years of experience in the entertainment business. Yash Chopra has unearthed new composers. The social comment has been meshed in with the smiles and tears and has managed to successfully bridge the gap between the older and the younger generations worldwide. Yash Chopra. Holland. and acting talent. He was one of the first directors to take his camera to countries such as Switzerland. is more than a director and producer alone.movies has musical scores and signature tunes that keep India humming years and years after its original release. a lake in Switzerland has been unofficially named ‘The Chopra Lake’ because of the way he has used it in films. almost all of whom have gone on to great heights in the industry. In fact. He has never been shy of adventuring into bold and controversial themes – which are not just simple “message films. on behalf of the Swiss Government. Yash Chopra is indisputably the leader of the Media and Entertainment firmament in India and the voice that governments and organizations listen to on matters pertaining to the rapidly booming Hindi film industry.creative or technical. his work as a producer is no less. This has often led to a direct increase in visitors to those countries.
has expanded to distribution of films all over the world – its own as well as films made by other well-known Indian names. on Sony Entertainment Television . In the last three decades it has grown from strength to strength and today has to its credit India’s most enviable film catalogue – some films of which have been the highest grossers in the entertainment business.Even after seven decades. YRF Studios has also been involved in production of television software. ad films. YRF Studios has also widened its horizons into Home Entertainment by marketing and distributing DVDs and VCDs of classic Indian films all over the world through its offices in UK. over the years. YRF Studios has been associated with producing various successful music albums and has also launched its own Music Label – YRF Music. YRF Studios. UAE and India. however. and documentaries – with its enviable creative team always at the fore. music videos.India's leading television broadcaster. YRF Studios is spearheaded by Yash Chopra – a leading light of the Indian entertainment industry for the last five decades. . have enjoyed consistency in their creative endeavours and even fewer have managed to create an organization that has become an integral part of the entertainment business in India. YRF (Yash Raj Films) Studios has merited this unique distinction. 2010 marked the entry of YRF Television. Very few. and a new Yash Chopra or YRF film continues to remain the most anticipated event in the film calendar of India. For Indians of every age. his vitality and creativity remain undiminished. YRF Studios started out as a film-making company in 1970. 1st January. Yash Raj Films The second largest film industry of the world has contributed many talents – each brilliant in its own creative field. ushering a new wave of television viewing experience. Hindi cinema means Yash Chopra and Yash Chopra means Hindi cinema. USA.
Television Division. Collectively. licensees and various other users of catalogue film repertoire. It will not be an exaggeration to say that films from this company get the highest values from distributors and exhibitors. The enviable catalogue of films continues to yield higher returns for the company and with passing years becomes more and more valuable. YRF Studios has its own state-of-the-art fully integrated Studio and a new Corporate Office at one of Mumbai’s prime properties where the heart of the entertainment business beats. which make it one of the most coveted creative houses in the country. Hollywood Reporter carried a survey on the “Biggest Film Distribution Houses” in the world in which. satellite & terrestrial channels. Internet & New Media Division. Design Cell. 12 of the recent YRF productions have grossed in excess of 200 Million US Dollars worldwide. Marketing Division. Licensing & Merchandising Division – all in-house facilities. The 6 highest selling music albums of all times include 4 YRF productions. Business Activities Yash Chopra and Aditya Chopra are both committed to discover and groom talent in various aspects of filmmaking for the future.. In 2004.YRF Studios has its own Post-production facilities. YRF already has around 40 films to its credit and has major growth plans for the future. Equipment Division. YRF Studios is India’s leading Entertainment Conglomerate – veritably a “Studio” in every sense. .
ushering a new wave of television viewing experience. YRF has successfully distributed films of other well known film-makers throughout India and all over the world INDIA: In India. . 1st January. This has been achieved and designed by Studio Designer Mr. among other projects. aspirations & passion of today's young India and is attuned to deliver "a unique and novel television viewing experience". including Steven Spielberg & M.YRF has its own state-of-the-art. also designed post-production facilities for various members of the Hollywood fraternity. contemporary and engaging storylines that reflect the dreams. on Sony Entertainment Television . YRF has its own offices in 12 territories. a subsidiary of Yash Raj Films Pvt. The Audio Wing houses the most advanced audio and video recording and postproduction facilities. The new offering from YRF TV is "distinct" in its look with fresh. Martin Pilchner (of Pilchner Schoustal International Inc. Apart from its own films. USA). who has. 2010 marked the entry of “YRF Television”. The Studios are built to International Standards and have the right reverberation time with the lowest air-conditioning and environment noise. fully integrated Film Studio. covering almost the entire country. It is a winning combination of a unique work environment with technical excellence and an award winning team of technicians. Night Shyamalan. The talents & tools that are offered to the film industry and multimedia producers are the best and most up-to-date. the YRF catalogue is the most popular. With the growing popularity of home viewing of films through DVDs and VCDs. USA and UAE offices. This one-of-its-kind Studio houses three Sound Stages and is the only complete soundproof and air-conditioned Studio in India. Ltd.India's leading television broadcaster. DVDs are released and marketed all over the world through the UK.
Films [the creations of Raj Kapoor] and B.Chopra]. YRF also has its own music label – YRF MUSIC. apart from becoming the largest selling soundtrack of 2004. the YRF Music label was launched in India.K. Starting with its own feature films ‘Hum Tum’ & ‘Dhoom’. YRF has acquired over a 100 titles of classic Indian films of banners like R. Films [the creations of B.‘YRF Home Entertainment’ has also launched DVD and VCD titles for the Indian market. This classic album was released worldwide on the YRF Music label. .R. With Yash Chopra’s ‘Veer-Zaara’. and gave music lovers a much-awaited bouquet of timeless melodies. Additionally. the cassettes and CDs of these films were marketed and distributed through its overseas offices. These are released under the ‘Forever Classics’ series of ‘Yash Raj Films Home Entertainment’. as a major contender in the music business. through major stores across India and is the label most in demand.R.
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