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SCHEME OF EXAMINATION

& SYLLABI

of

BACHELOR OF BUSINESS ADMINISTRATION

for

First to Sixth Semester (w.e.f. 2005 – 2006 Academic Session)

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY KASHMERE GATE, DELHI-110 006

SCHEME OF EXAMINATIONS

BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME
First Semester Examination

Code No. BBA 101 BBA 103 BBA 105 BBA 107 BBA 109 BBA 111 PRACTICAL BBA 113

Paper Principles of Management Business Economics-I Business Mathematics Computer Fundamentals Financial Accounting Personality Development & Communication Skills-I Computer Lab Total

L 4 4 4 4 4 4

T/P -

Credits 4 4 4 4 4 4

0 24

4 4

2 26

BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME
Second Semester Examination

Code No. BBA 102 BBA 104 BBA 106

BBA 108 BBA 110 BBA 112 PRACTICAL BBA 114

Paper Business Organization Business Economics-II Quantitative Techniques & Operations Research in Management Data Base Management System Cost Accounting Personality Development & Communication Skills-II DBMS Lab Total

L 4 4 4

T/P -

Credits 4 4 4

4 4 3

-

4 4 3

0 23

06 06

3 26

BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME
Third Semester Examination

Code No. BBA 201 BBA 203 BBA 205 BBA 207 BBA 209 BBA 211

Paper Organizational Behaviour Indian Economy Marketing Management Computer Applications-I Management Accounting Personality Development & Communication Skills-III (Minor Project Report) Computer Application Lab-I Total

L 4 4 4 4 4 -

T/P -

Credits 4 4 4 4 4 6

PRACTICAL BBA 213

0 20

4 4

2 28

BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME Fourth Semester Examination Code No. BBA 202 BBA 204 BBA 206 BBA 208 BBA 210 BBA 212 PRACTICAL BBA 214 Paper Human Resource Management Business Environment Marketing Research Computer Application-II Business Laws Taxation Laws Computer Applications Lab-II Total L 4 4 4 4 4 4 24 T/P 4 4 Credits 4 4 4 4 4 4 2 26 Note: At the end of the Fourth Semester all the students shall have to undergo Summer Trainee for Eight Weeks. .

BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME Fifth Semester Examination Code No. BBA 301 BBA 303 BBA 305 BBA 307 BBA 309 BBA 311 PRACTICAL BBA 313 Paper Values & Ethics in Business Marketing Management-II Production & Operations Management Management Information System Financial Management Summer Training Report & Viva Voce Computer Applications Lab Total L 4 4 4 4 4 - T/P - Credits 4 4 4 4 4 6 20 4 4 2 28 .

BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME Sixth Semester Examination Code No. BBA 302 BBA 304 BBA 306 BBA 308 BBA 310 BBA 312 Paper Business Policy & Strategy Project Planning & Evaluation Entrepreneurship Development International Business Management Project Report and Viva-Voce Environmental Science Total L 4 4 4 4 4 20 T/P - Credits 4 4 4 4 6 4 26 .

The Summer Training Report shall Carry 100 marks. . After completion of the assigned Project a Project Report in respect of the same shall be submitted to the concerned Director/Principal within two weeks of the commencement of the Third Semester. The External Examiner shall be appointed by the University. II.NOTES: I. SUMMER TRAINING PROJECT Each student shall undergo practical training of eight weeks during the vacations after fourth semester in an approved business / industrial / service organization and submit at least two copies of the Summer Training Report to the Director / Principal of the Institution within two weeks of the commencement of the Fifth Semester.e. MINOR PROJECT Prior to the beginning of the End Semester Examination of the Second Semester the subjects on which each student shall be pursuing his / her Minor Project in relation to a business firm during Summer Vacation and the respective internal supervisors shall be finalized by the concerned Principal / Director of the Institute wherein BBA Programme is being run. The Minor Project shall carry 100 marks i. It shall be evaluated for 50 marks by an External Examiner to be appointed by the University and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by the Director / Principal of the Institution. marks equivalent to one course and it shall be pursued by every student under the supervision of one internal supervisor to be appointed by the Principal / Director of the Institute from among the Faculty Members handling the various BBA courses. This internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members. The Internal Supervisor shall award marks out of 50 and the External Examiner shall award marks out of 50.. It shall be evaluated jointly by the Internal Supervisor and the External Examiner.

. FINAL YEAR PROJECT REPORT During the sixth semester each student shall undertake a project to be pursued by him / her under the supervision of an Internal Supervisor to be appointed by the Director / Principal. MAXIMUM & MINIMUM CREDITS OF THE PROGRAM The total number of the credits of the BBA Programmes is 160. for the award of the degree a student should secure at least 150 credits. However. These shall be evaluated by an External Examiner appointed by the University for 50 marks and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by the Director / Principal of the Institution. This internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members. Each student shall be required to appear for examinations in all courses. Project Report shall carry 100 marks.III. Both the subject and the name of the Supervisor will be approved by the Director / Principal of the Institution. The Project Report in duplicate along with one soft copy in a floppy will be submitted at least four weeks prior to the commencement of the End Term Examination of the Sixth Semester.

Freeman and Gilbert Jr. Management Concepts and Practices. Effective Control System.14 Planning: Nature. Types of an organization. Types of Control. Types of motivation. process and significance of management. Stoner. Departmentation. Managerial levels. Tannenbaum & Schmidt Model and Managerial Grid. functions and roles. Unit II lectures:. Types of plans. Sultan Chand and Sons. New Delhi. Organising: Concept. Formal and Informal Organization. systems and contingency approaches. process and techniques of decision-making. Coordination as essence of management. . Unit III lectures:.B. Management. Span of Control. behavioral. Planning process. Delegation and Decentralization. process and significance. Course contents: Unit I lectures:. 2003. 2. Principles of an organization. Motivating and Leading: Nature and Importance of motivation. Unit IV lectures:-6 Controlling: Nature and Scope of control. Concept. Business forecasting. Authority-Responsibility. nature. Nature and Importance of Staffing. Leadership – meaning and importance. scope and objectives of planning. Traits of a leader..14 Introduction: Concept. Administration. 2003. MBO. Herzberg.14 Staffing: Concept. X. New Delhi. neo-classical. Control process. Theories of motivation-Maslow. C. Y and Z. nature. Gupta. Development of management thought: classical. Control techniques – traditional and modern.. types.BBA GGS Indraprastha University BBA 101: Principles of Management L-4 T/P-0 Credits-4 Objectives: The course aims at providing fundamental knowledge and exposure to the concepts. Leadership Styles – Likert’s Systems of Management. Management Vs. theories and practices in the field of management. Prentice Hall of India. Text Books 1. Bounded Rationality. skills.

P.Reddy. Sun India Publication.Tata McGraw Hill Publishing Company.R. 3.Koontz.2001.Reference Books 1.Chopra-“Principles&Pracitices of Management”.Tata McGrawHill. . O Donnel and Weirich-“Management”.N.K.” Principles&Pracitices of Management”.Tripathi and P.2nd edition.New Delhi.C. 2.

Time Value of Money. Short Run Cost. Price Discrimination. Incrementalism. Marginalism. Concept of Measurement of Elasticity of Demand.BBA GGS Indraprastha University BBA 103: Business Economics-I L-4 T-0 Credit-4 Objectives: The objective of this subject is to give understanding of the basic concepts and issues in business economics and their application in business decisions. Cost Function. Shift in Demand Curve. Cross Elasticity of Demand. Opportunity Costs. Economies and Diseconomies of Scale. Factors of Production and production function. Ordinal Utility Approach: Indifference Curves. Budget Line and Consumer Equilibrium. Advertising Elasticity of Demand and Expectation Elasticity of Demand. Unit IV Cost Analysis & Price Output Decisions lectures:-10- Concept of Cost. Return and Profits. Theory of Demand. Pricing Under Oligopoly. Contribution and Application of Business Economics to Business. Fixed and Variable Factors. Explicit Cost and Implicit Cost. Pricing Under Monopolistic Competition. Demand Forecasting: Need. Movement along Vs. . Micro Vs. Scope. Law of Variable Proportion (Short Run Production Analysis). Law of Returns to a Scale (Long Run Production Analysis) through the use of ISOQUANTS. Marginal Rate of Substitution. Course Contents: Unit I Introduction to Business Economics and Fundamental concepts lectures:-6 Nature. Private and Social Cost. Pricing Under Perfect Competition. Unit II Consumer Behaviour and Demand Analysis lectures:-18 Cardinal Utility Approach: Diminishing Marginal Utility. Risk. Law of Demand. Control of Monopoly. Pricing Under Monopoly. Objectives and Methods (Brief) Unit III Theory of Production lectures:-6 Meaning and Concept of Production. Long Run Cost. Macro Economics. Definitions of Business Economics. Factors Affecting Elasticity of Demand. Market forces and Equilibrium. Income Elasticity of Demand. Difference Between Business Economic and Economics. Law of Equi-Marginal Utility.

Modern Micro Economics. Managerial Economics. Sultan Chand & Sons..Managerial Economics. Gupta. 2. Salvator...Dominick. Business Economics. P.McGraw-Hill Book Company .Text Books: 1.D.N. and S. D. 2003.Mehta. Managerial Economics. 2003. A. Reference Books: 1.. L. Brijwasi Publishers. 2003. Koutsoyiannis.. Chaturvedi. 2003. D. 3. Vikas Publishing House. Macmillan Press Ltd. 2. Dwivedi. L.

. Mathematics Induction: Principle. Vector Product. Tata McGraw Hill. Business Mathematics.Raghavachari.Applications in Business Unit IV lectures:-10 or .Lagrangian multipliers. Principle of Counting .P. Unit III lectures:-12 Differential Calculus : Optimization using calculus. (ii) The Gaussian Elimination mentor. Permutation with restriction Circular Permutation and Combination with restriction. 2004.BVP Publications-latest edition 2. latest edition 3. Business Mathematics. Point of inflexion absolute and local-maxima and minima.& G. 2000. Sancheti and kapoor.R. The Echelon matrix. Rank of a matrix. Consumer’s Producer’s surplus. Scaler Product. separable and Homogeneous type. R. Excel Books. Mathematics for Management. Application of matrices to business problems input output analysis. and Inventory Flow Analysis. Soni. latest edition 4. Vectors: Types Optimization vectorAdditions.Integral Calculus & Differential Equations:Business application. Business Mathematics. Properties of the inverse Solution to a system of equations by: (i) The adjoint matrix methods. Variance Analysis. Preparation of Depreciation Lapse Schedule.Bhardwaj. suggestions & multiplication. Inventory Flow Analysis. 2. Textbooks: 1. Chang. Unit II lectures:-12 Matrix Algebra: The inverse of a matrix. M.K. Course Contents: Unit I lectures:-10 Principle of Counting:Permutations and Combination concept of factorial ..S... Rank of a system of equations.J. Linear dependence of vectors. Business Mathematics. Thukral. Optimization in case of multi variate function.P. Derivative as a rate measure .BBA GGS Indraprastha University BBA-105 Business Mathematics L-4 T-0 Credits –4 Objectives: This course aims at equipping student with a broad based knowledge of mathematics with emphasis on business applications.Business applications. latest edition References: 1. Differential Equations – variable. Sequences & Series -A. Learning Curve. Mathematics for Economics and Business.S..

. Important terms like Directory. DVD ROM Flash Memory Unit III Operating System Concept: lectures:-10 Introduction to operating system. Analog and Hybrid) ii) On the basis of processing speed and storage capacity (Micro. etc. Booting Procedure. Software. Light Pen. Types of operating systems. Course Contents: Unit I lectures:-14 Basics of Computer and it’s evolution Evolution of computer. Characteristics of computers. Advantages and Limitations of computer. Details of basic system configuration. Human ware and Firmware). Printer and it’s type (Impact and Non-Impact with example). Block diagram of computer. Joystick. Various fields of computer (Hardware. High Level. RAM) Secondary memory. Assembly. Start-up sequence. Label. Optical disks – CD ROM and it’s type (CD ROM. Function of OS. CD ROM-R. Octal and hexadecimal) and their inter conversion (Fixed Point Only). Function of different units of computer. Binary. Hard disks. Magnetic Disks – Floppy disks. Scanner. Mouse. Plotter Computer Memory: Primary Memory (ROM and it’s type – PROM. Instruction and Information. CD ROM-EO. Classification of computers i) On the basis of technology (Digital. Subtraction. Monitor and it’s type (VGA. Bar Code Reader. Types of software (System and Application). On the basis of Purpose(General & Special) Different Generation of computers (I to V). Various fields of application of computers. Volume. DASD Concept. OCR.SASD. Compiler and Interpreter. Multiplication and Division) Unit II lectures:-8 Input and Output Devices: Keyboard. Binary Arithmetic (Addition. OMR. File. Mini. MICR. mainframe and Super). EPROM. 4GL) Data Representation: Different Number System (Decimal. Voice Input Device.EEPROM.BBA GGS Indraprastha University BBA 107: Computer Fundamentals L-4 T-0 Credit-4 Objectives: This is a basic paper for Business Administration students to familiarize with computer and it’s applications in the relevant fields and expose them to other related papers of IT. Generation of language (Machine Level. Drive name. Digitizer. Touch Screen. Data.iii. Magnetic Tape. SVGA and XGA).

V. deleting.BPB Publication. 2. 2. coping. Different Topologies Introduction to word processor and Spread Sheets Text Books: 1. Synchronous and Asynchronous Transmission. Mode of Transmission (Simplex. Half Duplex. BPB Publication.Leon and Leon. Analog and Digital Transmission. Full Duplex). Coping and Deleting the directory File Manipulation: Creating a file.Introduction to GUI using Windows Operating System: All Directory Manipulation: Creating directory. Jain. Kr.MAN AND WAN).. Reference Books: 1. Introduction to Information Technology. Sub directory. Computers and Beginners . Leon Tech World. Pradeep and Preeti Sinha.Microsoft Office-2000 Complete.K.Sinha. Renaming. Foundations of Computing. Types of networking (LAN. Renaming a file Unit IV lectures:-8 Concept of Data Communication and Networking: Networking Concepts. Communication Media.

Accounting and other Disciplines. Revenue Recognition. Final Accounts of Sole Proprietorship and Firms. Difference between Management Accounting and Financial Accounting. Difference between Capital Expenditure & Capitalized Expenditure. Accounting Concepts. End User of Accounting Information. Role of Accountant. Expired Cost & Income Measurement. Is Accounting Science or Art?. Classification of Receipts. Introduction to Accounting Standards Issued by ICAI. Journalising Transactions: Journal. Purchase Journal. Limitation of Accounting. Accounting Conventions. Relationship between Journal and Ledger. Course Contents: Unit 1 lectures:-12 Meaning and Scope of Accounting: Need for Accounting. Relation Principle and Income Measurement. Unit II lectures:-4 Capital and Revenue : Classification of Income. Ledger Posting and Trial Balance: Ledger. Book Keeping and Accounting. Systems of Accounting. Sales Journal. Opening Entry Sub Division of Journal: Cash Journal. Posting. Accounting Equation. Sales Return Journal. Classification of Expenditure. Compound Journal Entry. Voucher System. Systems of Book Keeping. Accounting Principles and Standards: Meaning of Accounting Principles. Development of Accounting. Accounting Concept of Income: Concept of Income. Branches of Accounting. Petty Cash Book. Definition and Functions of Accounting. . Rules Regarding Posting.BBA GGS Indraprastha University BBA 109: Financial Accounting L-4 T-0 Credit-4 Objectives: The primary objective of the course is to familiarize the students with the basic accounting principles and techniques of preparing and presenting the accounts for user of accounting information. Accounting Concept’s and Income Measurement. Accountants and Economist’s Concept of Capital and Income. Objectives of Accounting. Trial Balance. Rules of Debit and Credit.

First Edition. Essential Characteristics of a Company. 2. Balance Sheet. Issue of Two Classes of Shares. Undersubscription. Causes of Depreciation. Debentures: Classification of Debentures. and Girish Ahuja.K.R. Methods of Providing Depreciation. Vikas Publishing House. Vol. S. and J. AS-6 (Revised) Depreciation Accounting. Vikas Publishing House. Forfeiture of Shares. K. Financial Accounting. Basic Features of Depreciation. J. Depreciation Provisions and Reserves: Concept of Deprecation. Maheshwari.. Fixation of Depreciation Amount. Writing off Loss on Issue of Debentures. Monga. S.An Introduction to Financial Accounting. Issue of Share at Discount. 3. Text Books: 1. Right Shares. Joint Stock Company: Introduction.R. Meaning of Depreciation Accounting. Calls in Advance. Share Capital. 3. Depreciation Policy. Maheshwari. Financial Accounting: Fundamentasl. Surrender of Shares. Redemption of Debentures. Profit & Loss Account. Objectives of Inventory Valuation. Vikas Publishing House. . 2003. An Introduction to Accountancy. 2003. Accounting Entries. Eighteenth Edition.Maheshwari. Sultan Chand Publishers. Company Final Accounts: Books of Account. I & II. and V.K. Eighth Edition. Issue of Debentures. Accounting Entries. Preparation of Final Accounts. 2. Bhattacharya. Preparation of Simple Company Final Accounts.Unit III lectures:-8 Inventory Valuation: Meaning of Inventory. R. Re-issue of shares. Mayoor Paper Backs. and S. Accounting Standard 2 (Revised): Valuation of Inventories.J. Meaning and Definition of a Company. Requirements of Schedule VI concerning Profit & Loss Account and Balance Sheet. Formation of Company. Change of methodof Depreciation (by both current and retrospective effect). Kinds of Companies. and S. 2003. Eighth Edition. Monga. Reference Books: 1.2005. Inventory Systems. Advanced Accountancy. Private and Public Limited Companies.N. different Terms of Issue of Debentures.N. Methods of Valuation of Inventories. Provisions and Reserves.K. Calls in Arrears. 2003. Method of Recording Depreciation. Accounting for Manager – Text and Cases. Third Edition. Issue of Share at Premium. Unit IV lectures:-20 Shares and Share Capital: Shares.Mayoor Paperbooks. Maheshwari. Gupta. 2003. Oversubscription. Objectives of Providing Depreciation.Gupta. S.L. Dearden.

Request letters.I L-4 T-0 Credit-4 Objectives: 1. Complaints and Adjustments. Course Contents: Unit-I lectures:-10 Practical grammar basic fundamental of grammar and usage. Office memorandums. communication skills and enhance their self-confidence. To develop the skills of the professional undergraduate students for proper selfexpression. 3. Media of Communication: Types (Practical exercise in communication) Unit-III of communication: Barriers of communication lectures:-12 Business letter writing: Need. Circulars.BBA GGS Indraprastha University BBA 111: Personality Development & Communication Skills . news letters. Types of letter writing: Persuasive letters. Sales letters. common errors in business writing. Sentence errors. The students should improve their personality. Process of communication. Functions and Kinds. Verb Tense and Adjective. voice modulation and business etiquettes. Need and types: Interview letters. Promotion Letters. Office orders. Unit-II lectures:-12 Introduction to Business Communication: Basic forms of communication. Vocabulary building to encourage the individual to communicate effective and diplomatically. Departmental Communication: Meaning. spoken English. 7 Cs. correct pronunciation. Notice. resignation letters. how to improve command over spoken and written English with stress o Noun. social communication. Layout of letter writing. 2. . Punctuation. Principles of effective Business Communication. Press release. Agenda.

.published by Jaico Publishing House. 2003. Communication today – Understanding Creative Skills.Unit-IV lectures:-10 Aids to correct Business writing. David.Robinson. Galgotia Publishers. Body language gestures. 2. 3. K. Etiquette of the telephone. Role play on selected topics with case analysis and real life experiences. Etiquette of the written word. 4. Practical Grammar (basic Fundamentals).Hand Book of Practical Comunication Skills-Chrissie Wrought. 2. 2003. Kogan Page. Sentence errors-Punctuation. Vocabulary building. English grammar and composition. Reference Books: 1. . Ray. K. Business Etiquette. Himalaya Publishing House. Business Communication. Handling business meetings.Wren & Mertin. Text Books: 1. Reuben. 2001.Sinha. Business Etiquettes Business manners.Rogets Thesaurus.

ranges. Copying Formula. Formatting the Tables. Bullets and Numbering. Entering Series. T-04 Credit-2 Lab would be based on the following topics: 1. Entering Data. . Cell Referencing. Mail Merging etc. Introduction to MS-Word: Introduction to Word Processing. Sorting Data. Paragraph Formatting. Page Formatting. Creating Charts. Functions. Creating Database.BBA GGS Indraprastha University BBA 113: Computer Lab L-0. Tables. Finding and Replacing Text. Tabs. Feature of MS-Excel. All commands specified in unit III using Windows 2. Formatting Data. Indents. it’s Features. Editing Data. Formatting Documents. Header and Footer. Filtering etc. Introduction to MS-Excel: Introduction to Electronic Spreadsheets. Formulae. 3. Auto sum.

Forms of Business Organization: Sole Proprietorship. 1999. Code of Conduct and Corporate Governance. Business Ethics and Values. Basu. Choice of form of organization. etc.. C. Profit Maximization vs Social Responsibility of Business. Types of Companies. CII. Publishing House.BBA GGS Indraprastha University BBA 102: Business Organization L-4. Business Organization and Management. Nature and Scope of Business. R. Chambers of Commerce and Industry in India. Gupta. Locations of Business Enterprise (Weber’s Theory).T.N. documentation (MOA. 2. Government Policies..Chabra-“Business Organisation”. International Business Risks. Business and Environment Interface. Concept of business as a system. C. McMillan India.B. T-0. 2001. Reference Books: 1. ASSOCHAM. New Delhi. AOA). Modern Business Administration. Business objectives. Partnership firm. 1998. Robert.Dhanpat Rai & Sons. Transactional Corporations (TNCs). 2. Cooperative Organization. Unit III Small Business: Scope and role. Unit II lectures:-12 Business Enterprises: Entrepreneurship – Concept & Nature. lectures:-12 Government & Business Interface: Rationale. Joint Hindu Family Firm. Mayoor Paper Works. Course Contents: Unit I lectures:-12 Introduction: Concept. Credits: 04 Objectives: The course aims to provide basic concepts and knowledge with regard to a business enterprise and its various functional areas. Modern Business Organization. Business Combinations – Concept and causes of business combinations. Unit IV lectures:-12 Multinationals – Concept and role of MNCs. Text Books : 1. Tata McGraw Hill. . FICCI. Promotion of a company – stages in formation. AIMO. Government Policy on Industrial Location. Joint Stock Company. Forms of Government and Business Interface.

and how business decisions are affected with the influence of macro variables in business. Brijwasi Book Distributors. Business-EconomicsII (GGSIPU Edition). Circular flow of income in two. Dwivedi. relation between leak ages and injections in circular flow.. Unit IV lectures:-8 Equilibrium of Product and Money Market The IS-LM model. Macro Economics. measures of money supply. Chaturvedi. derivation. National Income:Concepts.II L-4.2005. demand for money-classical.. limitations of macro-economics. 2. Multiplier in two. Application of IS-LM model in monetary and fiscal policy. consumption function. relationship between saving and consumption. Unit II lectures:-16 lectures:-8 Macro Market Analysis Theory of full employment and income: classical. quantity theory of money. Course Contents: Unit I Concepts of Macro Economics and National Income Determination Definitions importance. 2005. . definition. Unit III lectures:-8 Money Market Functions and forms of money. three. Keynesian and Friedmanian approach. Tata McGraw Hill. inflation and deflation. Credits: 04 Objectives: The objective of this paper is to develop the concepts on Macroeconomic variables. three and four sector models. modern (Keynesian) approach. growth. product market and money market. four sector economy. D and Anand Mittal. D. N. National income in India.BBA GGS Indraprastha University BBA 104: Business Economics . concept of marginal efficiency of capital and marginal efficiency of investment. National income determination in two. Investment function. Equilibrium of IS-LM curve. macro-economic variables. T-0. Text Books: 1. methods of measurement. problems in measurement of national income & precautions in estimation of national income. working of an economy. shift. D. three and four sectors model.

Himalya Publishing House. 2.Reference Books: 1. K. S. K. Mishra. Modern Macro-Economics Theory. Edward Shapiro. 2003. Puri. Macro-Economics Analysis. and V. Tata McGraw Hill. 2003. .

Histogram.Karl Person’s Methods. Assumptions of correlation analysis. unbalanced assignment problem. UnitII lectures:-8 Correlation Analysis: Correlation Coefficient. deciles and percentiles.. Graphic presentation of frequency distribution – graphics. transportation problem. methods for finding initial solution. lectures:-12 Unit III Linear Programming: Concept a assumptions usage in business decision making linear programming problem: formulation. Spearman’s rank correlation. quartile deviation and standard deviation and Lorenz Curve. solution procedure for transportation problem. quartile. median and mode. Unit IV lectures:-12 Transportation. problems with mixed constraints: duality. assignment problems & Game Theory: General structure of transportation problem. Measures of variation – range. Collection of data and formation of frequency distribution. real world application using IT tools. Course Contents: Unit I lectures:-12 Statistics: Definition. IQR. methods of solving: graphical and simplex. coefficients of determination and correlation. concept. Assignment problem approach of the assignment model. . Bars. concurrent deviation the correlation coefficient.BBA GGS Indraprastha University BBA-106 Quantitative Techniques & Operations Research in Management L-4 T-0 Credits -4 Objectives: The objective of this paper is to develop student’s familiarity with the basic concept and tools in statistics and operations research. Measures of central tendency – mean. significance. IQR. test for optimality. Diagrammatic. Pitfalls and limitations associated with regression and correlation analysis. Measures of variation – range. Maximization transportation on problem.These techniques assist specially in resolving complex problems serve as a valuable guide to the decision makers. maximization in an assignment. measurement of correlation. Importance & Limitation. usage & application in business decision making. restriction on assignment. partition values – quartiles. solution methods of assignment problem. deciles and percentiles.

U. & Kapoor. Sultan Chand &Sons 2.. New Age International Pvt. Text books: 1.Shenoy.S. personnel scheduling. V. Sultan Chand &Sons.C. Macmillan India Ltd... Ltd. Quantitative Techniques and Operations Research.Sharma.J.K.P. and Gupta.V.P. and Sharma. personnel scheduling. Sharma. Quantitative Techniques in Management 2003.K.G.. Statistical Methods..D.2004 . N.Vohra..P.. Methods and Applications.K. S. 2004(2nd edition) 3.Srivastava. S. principles of job shop scheduling. S. D.Decision analysis and Game Theory: Operations Scheduling: Scheduling problems. Operations Research: problems & solutions. 3. shop floor control.C.(2002) 2nd edition Reference Books: 1. principles of job shop scheduling. Quantitative Techniques for managerial Decisions. . . Statistics-Theory.D.2004 4. Operations Research. Gantt Charts.Sancheti .Gupta.Gupta. Principals of work center scheduling.K. Sultan Chand &Sons. New Edition 2.

Vol. Elmasri. Union. T-0. Company. Gehrke. Unit II lectures:-14 Entity Relationship Model: Overview of Database Design. Null values. 2000. Text Books: 1. enforcing integrity constraints. An Introduction to Database System. attributes. and J. McGrawHill. Ramakrishnan. Database Management Systems. Date. additional features of the ER Model. R. Relationships and Relationship sets. Relational model: Introduction to Relational model. C. Advantages of a DBMS. Course Contents: Unit I lectures:-8 Introduction to Database Systems: File System versus a DBMS.. decompositions. Higher Education. Querying relational data. People who deal with database.BBA GGS Indraprastha University BBA 108: Data Base Management System L-4. Structure of a DBMS. intersect. Database Creation and Manipulation. 2000. examples motivation schema refinement. Reference Books: 1. tables. Conceptual database design with the ER model – Entity versus attribute. normalization (Up to 3rd Normal Form) Unit IV lectures:-10 Concept of Objects: objects. Addison Wesley. I & Vol. logical database design: ER to relation. functional dependencies. 2. Describing and storing data in a DBMS. destroying/altering tables and views. modules. Queries in a DBMS. J. 2000. forms. Credits: 04 Objectives: To develop understanding of database management system and abilities to use DBMS packages. R. reports. reasoning about functional dependencies. introduction to views. normal forms. Architecture of DBMS. aggregate operators. Codd rules Unit III lectures:-8 Schema Refinement & Normal Forms: Introduction to schema refinement. and S B Navathe. introduction to nested queries. introduction to Data Models. II. and Entity sets. entity versus relationship. Addison Wesley Publishing Company. and expect. SQL Queries: The form of a basic SQL query. Fundamentals of Database Systems. . foreign key constraints. queries. Entities.

Course Contents: Unit I lectures:-8 Meaning and Scope of Cost Accounting: Basic cost concepts – Elements of Costs. Unit IV lectures:-24 Methods of Costing: Single output costing. contract & batch costing. Operating/Service costing.BBA GGS Indraprastha University BBA 110: Cost Accounting L-4. . Total Cost build up and Cost sheet. Emerging Terms viz. T-0. Steps involved – treatment of Idle time. methods of wage payment. (Transport & Power House only). Classification of Costs. casual workers & out workers. Activity Based Costing. Unit III lectures:-6 Overheads: Meaning and Classification of Overheads – Treatment of specific items of overheads in cost accounts – stages involved in distribution of overheads – methods of absorption of overheads – treatment of under and over absorption of overheads. Back flush Costing. Unit II lectures:-6 Labour Cost Control: Direct and Indirect Labour. Materials Control: Meaning – Steps involved – materials and inventory – techniques of material/inventory control – valuation of incoming & outgoing material – material losses. Labour turnover. Process costing (including joint products and By-products and inter-process profits). Holiday Pay. Reconciliation of cost and financial accounts. allocation and control of various costs and methods of costing. Life Cycle Costing. Overtime etc. job costing. Credits: 04 Objectives: The primary objective of the course is to familiarize the students with the basic cost concepts. Incentive plans. in cost accounts.

Prentice Hall. and S. Reference Books: 1. . 2001Vikas Publishing House Pvt. Kalyani Publishers. 2003. Advanced Cost Accounting.. N. Gowda. Mittal. New Delhi. Cost Accounting – Theory and Problems.Text Books: 1. Himalya Publishing House.. 3. J. Shri Mahavir Book Depot. 2. 22nd Revised Edition. 1st Edition. 2.Cost Accounting 2nd Edition.M. 2002.Maheshwari. Managerial Cost Analysis. Arora. S.N. N.Horngren. Cost Accounting. 2001.Jain and Narang. 2003. Ltd. Made. 22nd revised edition.

Credits: 03 Objectives: 1. Self introduction – highlighting positive and negative traits and dealing with people with face to face. Audio Video recording and dialogue sessions on current topics. along with guidelines of effective presentation. 2. T-0. and proposals – how to write an effective report. Unit III lectures:-12 Resume writing skills. basics of project presentation. art of effective listening. increase your professionalism. Unit II lectures:-10 How to make a presentation. importance of gestures and steps to succeed in interviews. To develop the project writing and presentation skills of the undergraduate students. Introduction to group discussion techniques with debate and extempore. Unit IV lectures:-10 Leadership – quality of a leader. should be clear about their own personality. Course Contents: Unit I lectures:-10 Project and report writing. paper reading and voice modulation. basics of project writing. knowing your skills and abilities. proper body posture. paragraph writing. Practice mock interview in classrooms with presentations on self. environment. character and future goals. boredom factors in presentation and how to overcome them. guidelines for a good resume. economy. interactive presentation & presentation as part of a job interview. leadership quiz with case study. politics. . education system. how to face an interview board.BBA GGS Indraprastha University BBA 112: Personality Development and Communication Skill-II L-3. the various presentation tools. The students should be able to act with confidence.

J. Stephen R. 2. Basic Managerial Skills for All.K. S.. Reuben. Ltd.Ramesh Book Depot. 2001.Garg. McGraw. Reference Books: 1. 2. Prentice Hall of India Pvt.C.Sultan Chand & Sons Publisher.Mittal and N. E.V. 3. 3. New Delhi. Essentials of Business Communication by Rajendra Paul. Ray. H. Communication today – understanding creating skills.Sehgal.D..Text Books: 1. Himalaya Publishing House. Fourth Edition. The seven habits of highly effective people. Business Communication by D. Rogets Thesaurus . Covey.

6. 7. Creating Labels and Mail-Merge Documents: Using the Label wizard. Credits: 03 Course Contents: 1. components of a form in design view. Getting Familiar with Access Objects: Tables. sorting records. Creating Queries: Working with query design grid. Creating Tables: Working with tables in design view. 2. and Modules. Reports. setting field properties. printing multiple labels. multiple field primary keys. merging access data with word documents. using custom labels. printing report. adding tables. Creating Reports: Using Report Wizards. setting data types.BBA GGS Indraprastha University BBA 114: Data Base Management System (Practical) USING MS-ACCESS L-0. 3. planning for null values. creating indexes. P-04. documenting the database. inserting a chart into a report with the chart wizard. 4. auto forms. adding fields. assigning form properties. setting field criteria. creating a report template. using simple query wizard – summarizing your records. Working with auto report. Creating Database: Creating database using wizards. creating forms with a wizard. Queries. using form templates. Forms. 5. modifying form properties to create a dialog box. naming fields. Creating forms: Working in design view. sections of a form. setting primary key. . using table wizard. creating own databases.

Relationship between attitude and behavior. life positions. Challenges and Opportunities. Emotions. Organisation related attitude.B. Theories. Group. Empowerment and Participation. Unit II lectures:-14 Individual & Interpersonal Behaviour: Biographical Characteristics. Creating and sustaining culture. Learning-Theories and reinforcement schedules. Need to understand human behaviour. Values. Group Norms. Perception –Process and errors. Building and managing effective teams. types of transactions. Personality – determinants and traits.A. Theories of Group Formation. Transactional Analysis – ego states. theories and techniques in the field of human behaviour at the individual. Unit I lectures:-8 Introduction: Concept and nature of Organizational behaviour. Group Decision Making. Stages of Group Development. Group Cohesiveness. Contributing disciplines to the field of O.. process and resolution of conflict. Attitudes-Formation. Concept of Team Vs. Interpersonal Behaviour: Johari Window.BBA GGS Indraprastha University BBA 201: Organizational Behaviour L-4 T-0 Credits-4 Objectives: The course aims to provide an understanding of basic concepts. Case Study Unit IV lectures:-10 Organization Culture and Conflict Management: Organizational CultureConcept. Managing Conflict – Sources.B. types. Models. Managing across Cultures. Types of Groups. Types of teams. group and organizational levels in the changing global scenario. O. Formal and Informal Groups. Managing Change. Group Think and Group Shift. Functions. Socialization. Ability. Case Study Unit III lectures:-12 Group Behaviour & Team Development: Concept of Group and Group Dynamics. Case Study . Inter Group Behaviour. applications of T.

Stephen P.. S. 3. Sultan Chand & Sons.B. L. Ltd.Sultan Chand & Sons.M. Sultan Chand and Sons. Organization Behaviour and Change.. Tata McGraw Hill. Fred. “Prentice Hall of India Pvt. Reference Books: 1.S. New Delhi.T. 2003.. Organizational Behaviour. Organization Behavior. Weiss. 2003.”. Vikas Publishing house. 2. New Delhi. Organizational Behaviour.. Robbins. Khanka. Luthans. . 4. 2. Chabbra.Text Books: 1. Organizational Behaviour. Joseph. & Singh.N. Prasad.P. Organizational Behaviour. New Delhi. 2004. 2003.

Foreign Exchange Reserve. Portfolio Investment & Foreign Institutional Investors. Tenth Five Year Plan. . Low Capital Formation and Industrial Sickness. Disinvestments of Public Enterprises. Unit IV lectures:-8 Indian Economy – Emerging Issues WTO & Indian Economy (Emerging Areas). Inequality. Unit III lectures:-8 Indian Economy & Foreign Trade Concept. Parallel Economy. TRIPS. Concentration of Economic Power. Unit II lectures:-16 Planning and Economic Development and Problems in Indian Economy Objective of Economic Planning in India. Foreign Direct Investment. Secondary Sector & Tertiary Sector). Trends in National Income Occupational Distribution. Export Import Policy (2002-2007). Foreign Exchange Management Act (FEMA). TRIMS. Industrial Policy-1991. Economic Problems: Poverty. Growth and Development. Course Content Unit I lectures:-8 Structure of Indian Economy Concept of Economic Growth and Economic Development. Export Promotion and Qualitative Restrictions. Significance. Balanced Regional Development. Basic Characteristics of Indian Economy Changes in structure of Indian Economy (Primary Sector. GATT. Balance of Trade. present and future of Indian Economics. Balance of Payment. and how the Indian Economy is influencing the business environment in India context.BBA GGS Indraprastha University BBA 203: Indian Economy L-4 T-0 Credit-4 Objective: Objective of this course is to acquaint students of the Indian Economy. Unemployment. Work Force Participation and Changes in Occupational Structure in India.

. S. Sultan Chand. Sultan Chand. A.. Puri. 2.K. .Text Books: 1.C. Ruddar. Problems of Indian Economy. 2003.K. Aggarwal. Indian Economy. Indian Economy.N. Indian Economy. I. 2003. Datt. Reference Books: 1. Dhingra. Mishra. Himalaya Publishing House. 2003. 2003 2. & V. Sundhram. Vishwa Prakashan.

2003. Reference Books: 1. Prentice hall India. Kumar. Unit I lectures:-8 Introduction to Marketing: Nature. Varshney & Gupta. Case Studies in Marketing Mgt. Marketing Management. types. Himalaya Publishing House. Personal Selling. Product development.Marketing. Gandhi. Unit II lectures:-10 Product: Product strategy. Direct Marketing Sales Promotion (push versus pull study). Vikas Publishing House. Unit III lectures:-12 Place: Types of channels. basic concepts.Nature. Gupta & Suri. Physical distribution. Note: Question 1 will be compulsory case study covering 4 P’s of Marketing. Application Exercises in Management. T. pricing techniques. marketing logistics and supply chain management. 2005. media decisions.2005.. Ramesh. 2004. product innovation and diffusion. 2003. 2. Text Books: 1. Principles of Marketing Management. channels strategies. targeting and positioning. . meaning & importance. 2. Product lifecycle and product mix. This course will give complete relationship between marketing and other management functions. Kotler & Armstrong. scope and importance of marketing.C. designing and managing value network and marketing channel. Unit IV lectures:-12 Promotion: Advertising.meaning and importance.I Objectives L-4 T-0 Credits -4 The objective of this paper is to identify the foundation terms and concepts that are commonly used in marketing. Sultan Chand & Sons. marketing environment. A Managerial Introduction.BBA Guru Gobind Singh Indraprastha University BBA-205: Marketing Management . Market segmention. Pricing Decisions : Designing pricing strategies and programmes. 3. It also identifies the essential elements for effective marketing practice. managing retailing. importance and process. promotionmix.

1 The Title Bar 1. Unit II 3.1 Events 3. Menus and The Menu Bar5 1.5. Introduction to Visual Basic Environment 2.2.1 Creating an Event Procedure 3.5 Customizing the Visual Basic Environment lectures:-3.1. The Size Box 1.1Creating a General Procedure .9.BBA GGS Indraprastha University BBA 207: Computer Application – I (Windows Programming Using Visual Basic) L-4 T-0 Credit-4 Course Objectives: To familiarize with Front-end concept for developing various IT Applications Project. Scroll Bars 1. System Menu Box 1.3. Unit I 1.4.5 Event Procedure 3.1. Icons 1.1 Features of Visual Basic 2. Tool Bar 1.7. Concepts in Visual Basic 3.1.5.1 GUI: Concept & Tools 1.1.4. Client Area 2.6 General Procedures 3.2 Modules 3.1.8.5.1.2 Parts of an Event Procedure 3.2 Starting Visual Basic 2.4.1. Introduction to GUI and Windows Programming lectures:-10 1.1. Cursors 1.6.6.1.3 Methods 3.4 The Special Features of the Menu Bar 2.2 SUB Procedures 3.4 Procedure 3. Menu System.1 Function Procedures 3.3 The Environment 2.

11.6.6.4.3 Constants 5.3.8 Control Structures 5.3.3 Custom Controls 4.6 Control Arrays 5.2 MDI Child Property 4. Creating an Application 6.9 Unconditional Branch Statement 5.2.1.4.2 Variables 5. Creating Popup Menus 4.6.1 Create an MDI Application 4.11 The Built-in Procedures of Visual Basic 5.4 Operators in Visual Basic 5.1 Defining the Problem 6.1 Setting up the control Array 5. Comparison Operators 5.4 Properties 4.. Logical Operators 5.5 MDI Forms 4. Growing Menus 4.5 Sub Menus lectures:.3 Designing the Main Form 6.6.2 To remove a control Array 5.6 Menus 4.2 String Manipulation Unit IV 6.5. Programming in Visual Basic 5.4.5 Array and the various Types 5.7 User Defined Data Types 5.1 Conversion procedure 5.6.1 The Menu Editor 4.4.6.3 To add and delete controls at run time 5.1 Forms 4.4.11.6. Working with Forms 4.2 Controls 4.2 Creating a Menu 4. Arithmetic Operations 5.4 Writing the Code lectures:-6 .1 Data Types 5.5 Unit III 5.5.2 Designing the User Interface 6.10 The With Statement 5.6.

4 Connectivity through DAO.3 Bound Data Controls 7. Wrox Publication 2. BPB Publication . Data Access 7. Black Book of Visual Basic.2 The Jet Database Engine 7. RDO and ADO 7. Mastering in Visual Basic. Techmedia Publication 2.6 Querying a Database Text Books: 1.7.Beginning in Visual Basic 6.5 Retrieving Data Using Structured Query Language (SQL) 7.0.Teach yourself Visual Basic.1 Data Access Overview 7. Dream Tech Press Reference Books: 1.

Sources and Uses of Funds. Standard Costing and Variance Analysis: Meaning of Standard Cost. Trend Percentages. Advantages and Limitations of Management Accounting. Classification of Ratios. Course Contents Unit I lectures:-4 Management Accounting: Nature and Scope. Fund Flow and Cash Flow Analysis. . Ratio Analysis: Nature and Interpretation. Unit III lectures:-12 Budgets and Budgetary Control: Concept of Budgets and Budgetary Control. Managerial Uses of Funds Flow Analysis. Profitability Ratios. Accounting Standard 3 (AS 3: Revised). Concept of Responsibility Accounting – Types of Responsibility Centres. Advantages and Limitations of Budgetary Control. Computation of Material. significance of Variance Analysis. Common Size Financial Statements. Establishing a System of Budgetary Control. Cost Accounting and Management Accounting. Financial Accounting. Construction of Cash Flow Statement. Performance Budgeting and Zero Base Budgeting. Fixed and Flexile Budgeting. Funds & Cash Flow Analysis: Concept of Funds Flow Statement. Role of Management Ac countant. Construction of Funds Flow Statement. Relevance of Standard Cost for Variance Analysis. Labour Variances. Preparation of Different Budgets. Utility and Limitations of Ratios. Financial Ratios. Utility of Cash Flow Statement. Unit II lectures:-20 Financial Analysis: Financial Statements and their Limitations. Distribution of Cash from Funds. Ratio Analysis. Turnover Ratios.BBA GGS Indraprastha University BBA 209: Management Accounting Course Code: BBA 209 L-4 T-0 Credit-4 Objectives The objective of the course is to familiarize the students with the basic management accounting concepts and their applications in managerial decision making. DUPONT Control Chart. Concepts of Financial Analysis. Tools of Financial Analysis: Comparative Financial Statements.

Vikas Publishing House. S. Advantages. Limitations and Applications of Marginal Costing.M.. . Steps in Decision Making. Key Factor. 2003 Fourteenth Edition 2. Principles of Management Accounting. Discontinuance of a Product Line. Management Accounting. Introduction to Management Accounting. Advanced Cost Accounting and Cost Systems. Decisions Involving Alternative Choices: Concept of Relevant Costs. I. Equipment Replacement.Pandey. 3. Sultan Chand & Sons. Charles.Khan & Jain.Maheshwari. Shree Mahavir Book Depot. Break-even Analysis. Management Accounting. Exploring new Markets. 1999 Eleventh Edition. Change Versus Status Quo.Unit IV lectures:-15 Marginal Costing and Profit Planning: Marginal Costing Differentiated from Absorption Costing. Margin of Safety.Maheshwari. Direct Costing. 2002 Third Edition. Prentice Hall of India. 2003 Third Edition.Horngren. Expand or Contract and Shut-down or continue. Decisions regarding Determination of Sales Mix. 2.N. Tata McGraw Hill Publishing House. Text Books: 1. 2003 Second Edition. Cost-Volume-Profit Relationship. S. Reference Books: 1. Differential Costing.. Make or Buy.N..

2004. 5. Text Book: Simplified approach to Report writing. motivation and conflict management. 7.Dr. 7. 5.Gupta. A topic shall be given to each student in the beginning of the semester in various areas of management. 1.Wisdom Publications.L.Gupta and Gupta. 3. Goals of an organization. 4.BBA GGS Indraprastha University BBA 211: Personality Development and Communication Skill – III (Minor Project Report) L-0 Objectives: The student will have the opportunity to explore the current management literature so as to develop an individual style and sharpen his skills in the area of leadership communication. Minor Project and Presentation Minor projects are tasks that add to the knowledge of the students. Reference Book: Case Studies in ManagementDr. 6. decision making. Wisdom Publications. 2.S. . The Presentation Project comprises of either of the following: Project Presentation OR *Case Study Presentation Suggested Topics for minor projects 1. 3. 4. Work Values Character Ethics Working Conditions Decision making Strategies Goal Setting Customer Satisfaction T-0 Credit-4 * Case study can be chosen by the students in their respective areas of interest.Sunil Gupta and Anurag Mittal. 2. 2005. 6.

BBA GGS Indraprastha University BBA 213: Computer Application Lab-I L-0 P-4 Credit-2 The Computer Applicable Lab. will be based on Computer Applicable-I Course (BBA 207) .

Evolution of HRM. 2003. Job changes – transfers.social security. types of training. Pvt. T. T-0. Ltd New Delhi 2003. Maintenance : overview of employee welfare. traditional and modern methods. Unit III lectures:-8 Training and Development: Concept and importance of training. nature. Human Resource Management.Strategies for the New Millennium:Role of HRM in strategic management.ESOP. C. career planning and development. methods of training. Sultan Chand and Sons. Gupta. objectives and importance of HRM. limitations of performance appraisal methods.health and safety. development and retention. evaluation of training effectiveness. Unit IV lectures:-12 Compensation and Maintenance: Compensation: job evaluation – concept. Performance and Potential appraisal – concept and objectives. components of employee remuneration – base and supplementary. 2. B. Job analysis – job description and job specification. New Delhi.human capital. executive development – process and techniques. process and significance. Personnel Management vs HRM. selection process – tests and interviews. Unit I lectures:-12 Introduction: Concept. separations. Text Books: 1.. design of training programme. promotions/demotions. scope. 360 degree appraisal technique. . Kaizen TQM and Six Sigma.BBA GGS Indraprastha University BBA 202: Human Resource Management L-4.quality circles. Human Resource Management. Dhanpati Rai and Co. N. Unit II lectures:-14 Acquisition of Human Resources: HR Planning. Challenges of HRM.mentoring. placement and induction. Chhabra.flexi-time. Dr. emotional quotient. Credits: 04 Objectives: The objective of the course is to familiarize students with the different aspects of managing Human Resources in the organization through the phases of acquisition. recruitment – sources and process.

Tata McGraw Hill. Beardwell.Excel Books. . 2. Personnel Human Resource Management.Gary.Human Resource Management.V S P.Prentice Hall. New Delhi. Macmillan.Edwin B. Aswathappa. 5. 3. Human Resource Management. Human Resource Management. Human Resource and Personnel Management (Text and Cases).. Rao. Delhi. K.Text and Cases.2004. Tata McGraw Hill Publishing Company.Reference Books: 1. Flippo.Personnel Management. Prentice Hall of India. Dessler..David A & Stephen P.Robbin. Ian & Len Holden. 6. 2003 4. D’Cenzo.

BBA GGS Indraprastha University BBA 204: Business Environment L-4. economic roles of government. Credits: 04 Objectives: The basic objective of this course is to familiarize the students with the nature and dimensions of evolving business environment in India to influence managerial decisions. external. Unit I lectures:-12 An Overview of Business Environment: Type of Environment-internal. birth rate. Management of technology. time lags in technology introduction. nature and structure of the economy. social audit. . migration and ethnic aspects. transfer of technology. economic planning. Process and limitations of environmental analysis. basic economic system. government and legal environment. culture and globalization. features and impact of technology. Managing diversity. Unit II lectures:-12 Economic Environment: Nature of Economic Environment. death rate and age structure. Business and society. Unit III lectures:-12 Socio-Cultural Environment: Nature and impact of culture on business. Economic factors-growth strategy. Unit IV lectures:-12 Natural and Technological Environment: Innovation. Competitive structure of industries. environmental analysis and strategic management. Objectives and the uses of study. impact of technology on globalization. Scope of business. The constitutional environment. Economic policies-industrial policy (1991). status of technology in India. Monetary and fiscal policies. rationale and extent of state intervention. technological leadership and followership. Demographic environment population size. micro and macro environment. characteristics of business. social responsibilities of business. FEMA. T-0. business ethics and corporate governance. sources of technological dynamics. Political Environment: Functions of state.

Essentials of Business Environment. Reference Books: 1.A. 2. Aswathappa.Rangarajan-“Perspective in Economics”-S.Text Books : 1. 2. Cherunilam. 2002 12th revised edition... 2000 7th edition. Sultan Chand and Sons. The Indian Economy Environment and Policy.Text and Cases. 17th Edition 2003. C.Chand & Sons. Himalaya Publishing House. C. Business Environment . Dhingra. K. Francis. Himalaya Publishing House. .

designing of questionnaire. sampling distribution of the mean. aims and objectives of marketing research. Data Processing and Tabulation: Editing coding. Multivariate analysis II. testing of hypothesis. marketing information system. determining the sample size. identify the various tools available to a marketing researcher. Research Design: Formulating the research problem. Applications of marketing research. multidimensional analysis. Unit II lectures:-10 Sample and Sampling Design: Some basic terms. evaluation of research report. types of sample designs. interviewing. research. Note: Question 1 will be compulsory case study covering basic concepts of all units of Marketing Research. choice of research design. cluster analysis. types of research reports. multidimensional analysis 1. questionnaire. sources of experimental errors. tabulation. writing a report format. Unit IV lectures:-12 Data Analysis: Measurement of central tendency. (Factor analysis. criteria for good test. biveriate analysis. evaluation and control of marketing research. univariate analysis. use of scaling in marketing research. Marketing research can help the marketing manager in decision making. conjoint analysis). value of information in decision making. guidelines for writing a report. problems in editing. primary data. difficulty of attitude measurement. steps in marketing research. Unit III lectures:-14 Data Collection: Methods of data collection: secondary data. sampling process. collection of primary data observation. types of research design. T-0 Credits -4 Unit I lectures:-10 Introduction of Marketing Research: Define marketing. dispersion. . types of scales. advantages and limitation of sampling. Scaling Techniques: The concept of attitude. types of sampling.BBA Bachelor of Business Administration Guru Gobind Singh Indraprastha University BBA-206 Marketing Research L-4 Objectives: The objective of this paper is to understand the various aspects of marketing research. Interpretation and Report Writing: Interpretation. sources of secondary data.

Aaker. 2. 2003. Reference Books: 1..Text Books: 1.. 2004. 2. Tata McGraw Hill. John Willey & Sons. Marketing Research. Marketing Research. S.C. Beri. Marketing Research. Prentice Hall of India. Marketing Research.L. Excel Books. Gupta. 2000. G. Tull & Hawkins. 2001. .

4 Windows NT Server (IIS) Versus Linux (Apache) as a Web Server Planning your Web Site 2.2 An Overview of Internet Service Providers (ISP) 1.3.1 Developing Content 3.3 Developing the Right Business Strategy 2.3 A Search Engine 2.7 CGI Concepts Creating your Web Site with FrontPage 4.10 An Introduction to the World Wide Web 1.2 Editing Documents in the FrontPage Editor 4.5 Netscape Extensions and HTML 3.1 Types of search engine 2. HTTP and HTML concepts) L-4. T-0. UNIT-II 3.2 Netscape Navigator 1.3 Searching Techniques 2.4.4 Making a Web Site Plan 2.4.2 Designing Individual Pages 3. Designing and constructing your Web site 3. UNIT-I 1.1 Doing Business on the Web 2.3 Formatting Pages 4.1 Introducing FrontPage 4.4 Linking Pages to the World 4.3.BBA GGS Indraprastha University BBA 208: Computer Application – II (Web Technology.4.1 Internet Explorer 1.1 Forming a Project Team 2.3.2.2.2 Working of a basic search engine 2.3 Internet and Intranet 1. .5 Displaying Images in Pages lectures:-12 4.4 Implementing your Web Site 3.2 Web Browsers 1.3 Designing & Constructing your Web site 3. lectures:.6 HTML Tools 3. Credits: 04 Course Objectives: To familiarize the students with various Web based packages to develop customize web site.1 Concepts of Web Technology 1.2 Setting Goals and Objectives 2.

2 Frames 9.8 6.12 6.10 6.5 5. HTML 5.2 7.3 5.2 5.3 Forms 9.5 6.4 Link tag Tables.7 lectures:.3 8. Graphics for web pages 7.1 6.6 5.1 Chossing the correct Graphics File Format Color in images Loss of image quality due to compression Adding inline image to web page Scaling down an image Alternative Text for the <IMG> tag Understanding Imagemaps lectures:. Working with Links 8.UNIT-III 5.7 6.2 6. .13 Working with HTML Text Emphasizing Text Implicitly And Explicitly The <BLOCKQUOTE> Element Pre-formatting Text The <DIV> Tag The <FONT> Tag The <BASEFONT> Tag Using Lists in Web Document Nested Ordered Unordered Lists Menu List Directory Lists Definition Lists UNIT-IV 7.11 6.4 6.9 6.12 7. Frames and Forms 9.1 5.3 Providing links for internet services 8.12 What is HTML? HTML Basics Document Tags Container and Empty Tags Entering Paragraph Text on your Web page The <BR> Tag The Comment Tag 6.2 Relative and absoulute links 8.1 Working with links 8.1 Creating Borderless Tables 9.3 6.4 5.6 6. Working with HTML Text 6.

0 Complete Reference-BPB Publication Reference Books: 1.DHTML –Ivan Bayross . HTML-4. HTML.1 What is style sheet 10. HTML-4. Cascading Style sheets 10.Tata McgrawHill 2.Tata Mcgraw Hil 2. Internet Complete Reference.10.0 unleashed – Techmedia Publication 3.2 Types of style sheets 10. Xavier “ World Wide Web Design with HTML”.3 Using style sheet with HTML Text Books: 1. C.

Text Books: 1. 1872 (Fundamental Knowledge) Essentials of valid contract. Directors. Unit I lectures:-10 Indian Contract Act. T-0. Negotiation by endorsements. Himalaya Publishing House. Kuchhal M. Pledge and Agency. 2. Unit II lectures:-6 Sale of Goods Act 1930 Meaning of Sale and Goods. Objectives To acquaint the student with a basic and elementary knowledge of the subject. C. Transfer of Property. shares – kinds. 2004. 3.Shree Mahavir Book Depot. N. prevention of oppression and mismanagement. S. Kapoor. Sultan Chand & Sons. Kuchhal.N.K. New Delhi.2004. Elements of Mercanlite Law. Managing Directors-their appointment. prospectus. 2nd Edition. crossing of a cheque and Dishonour of a cheque. New Delhi. and S. Unit III lectures:-6 The Negotiable Instruments Act 1881 – Essentials of a Negotiable instruments. Business Law. memorandum and articles of association. qualifications. types of companies. A Manual of Business Law. Credits: 04 Note: Students are expected to have only elementary knowledge of the topics specified in the syllabus. allotment and transfer... Maheshwari. 2004. Maheshwari. discharge of contract.. essential conditions for a valid meeting.BBA GGS Indraprastha University BBA 210: Business Law L-4. Rights of an unpaid seller. D. powers and limits on their remuneration.C. Kinds of Negotiable Instrument Holder and Holder in Due Course. Guarantee.”Modern Indian Company Law”. Bailment. M. Conditions and Warranties. 4. remedies for breach of contract.2003 . Unit IV lectures:-19 The Companies Act 1956 (Basic elementary knowledge) Essential characteristics of a company. Contracts of Indemnity. debentures. kinds of meetings and resolutions. Vikas Publishing House.

. Company Law. New Delhi. Bagrial. Eastern Book Co.2003.Galgotia Publishing Company. and Kapoor G. 2003. 5. 4. 2004. “Business Law .2003”.K. 2004. N. Reference Books: 1. Delhi. Vikas Publishing House.II. D.. Dr. Singh.K.. Gulshan S. Ashok. 2. Kapoor. Bharat Law House. Elements of Company Law. Company Law. 3. Lucknow. Avtar. “Business Law including Company Law”.S.New Age International Private Limited Publishers. Sultan Chand & Sons. Aggarwal S. .

registration and records required. Ravi. Residential status and incidence of tax.. gross total income and agricultural income. 2. ICAI.Taxmann Publications. Unit II Lectures:-31 Heads of Income – Salary. capital gains. Rebates and Relief’s. dealer. Bharat Law House.and Singhania Monica. Payment of advance tax. Government of India. filly exempted incomes. . inter state sale. accounts and vouchers. V. Credits: 04 Note: Students are expected to have only elementary knowledge of the topics specified in the syllabus. Unit III Lectures:-6 Central Sales Tax Act 1956 – Salient features. clubbing of income. T/P-0. sale price. 2.BBA GGS Indraprastha University BBA 212: Taxation Laws L-4. definition of sale and its different categories. Ahuja. service tax return. levy and collection of tax and penalties. Taxman Publications. Guidelines.Bare Acts(Income Tax. Datey V. K. Unit IV Lectures:-6 Service Tax (Finance Act 1994) – Salient features taxable service. Reference Books 1. Text Books 1. Singhania Dr. other sources. Students Guide to Income Tax. Set off and carry forward of losses. deduction of tax at sources.S. Business or Profession. Girish and Gupta Dr. Deductions under Chapter VI (related to individuals and firms)Assessment of individuals and firms (simple problems).. Service Tax. determination of the value of taxable service. House Property.Excise and Customs) 3. Unit I Lectures:-6 Introduction to Income Tax Act 1961 Salient Features and Basic Concepts – Previous year. Systematic Approach to Income Tax. assessment year. person. law relating to maintenance of books.”Indirect Taxes-Law and Pracitice”. registration of dealers.Service Tax. Objectives: The course aims to help students to comprehend the basic principles of the laws governing Direct and Indirect taxes.

Hobbies. 11.htm. On the home page.II L-0. Places a bookmark at an appropriate place and save the page as “qualification”.htm.BBA GGS Indraprastha University BBA 214: Computer Application Lab . 10. Save the page as “Hobbies. 14. Link the page. Link the page. & “Interest”. 7. 13. “Hobbiew”. Credits: 02 FRONT PAGE Orientation to the Front Page environment and building web sites 1. Interest a navigation bar in the page. Test all hyperlink in the front page editor and record your observation. qualification. Create a new page. with the sub heading “future plan” in the home page. 8.htm. Future-plan. . 9. Make it the home page and view the web in navigation and folder. with the sub-heading “hobbies” & “interest” in the home page. 2.htm”. Start with a web page using Your Name to name the page. Create a new web paged using the Front Page explorer and write your academic and professional qualification. View record your observation. Create a new page using the front page editor and write your hobbies and interest on it. Create a new site. “Future Plans”. Link the page. Apply the most appropriate theme at the web page and the web site. 6. write your address for communication & save the page as “address” 12. give a brief description about yourself & type the following sub heading “qualification”. Create a new page and write a few lines on your future plans and save the page as “future plan”. with the sub-heading “qualification” in the home page. 4.htm” to the sub-heading “address” for communication page in the page. & “Address for communication” 3. T/P-4. Apply font and color styles on to your web page and preview. “address. 5. Link the page.

Assign the base name as “personal details” and save the file as “personal.: Insurance Policy No: Blood Group: Credit Cards: . “hobbies. if it is not available on the local drive. Open the page.htm” and insert a table of at least column and fire rows.htm” and insert a background sound file into the page.txt” format. 19. The form should contain the following fields as mentioned below Personal Profile Name: Address: Phone_Off: Phone_Resi: Mobile: E_Mail: Fax: Passport no. Make the image brighter and lower the contrast. Use clipart on each page and use image to link to the home page. with column and fire rows. Enter data into the table and adjust the font as book antiqua and font size as “12”. with column heading as Name. 17.Adding Images and special feature to web 15. Split the column named cell phone no into two and name them as “off” and “Resi” Creating Forms and connecting to the database 24. bearing your name and insert a form. Import an image. 25. Open the page. Address. 18.: Driving License No. Open the web page “hobbies. 22.htm” and apply animation (as animated GIF) to the image or clipart (if inserted) Working with tables and frame 20. 16. 23. Make the color transparent and assign alternate text with a suitable caption to the image. Open the web page “future. Insert “Address Book” as caption for the table. 21. Phone no and date of Birth. Align the table to the center of the webpage and text flow at center.

27.26. Assign a one line text driving license No. Assign a drop down menu for the credit cards fields. 29. Open each and every page “apply suitable page transitions and animations. bearing your name and insert marque to display the message “Welcome to my site”. Open the page. Advanced Topics 28. .

types and formation of values. This course endeavors to provide a background to ethics as a prelude to learn the skills of ethical decision-making and. prerequisites to create blue print for success. Stress Management: Meaning. P-0 Credit-4 Unit-I lectures:-10 Introduction: Values-Concept. managerial performance. Consumerism. values and behaviour. Values of Indian Managers. wisdom based management. Management of Ethics: Management process and ethics. unethical issues. ethical decision making and decision making process. Corporate Governance. transformation.BBA GGS Indraprastha University BBA 301: Values & Ethics in Business L-4 Objectives: The basic objective of this paper is to make the students realize the importance of values and ethics in business. Unit-III lectures:-12 Understanding Progress. functions of progress. marketing and technology. to apply those skills to the real and current challenges of the information professions. Results & Managing Transforming: Progress and Results definition. concept of knowledge management and wisdom management. ethos of Vadanta in management. in sales. development of ethics. stress management and detached involvement. consumers and community. process & challenges of transformation. difference between knowledge and wisdom. knowledge worker versus wisdom worker. Unit-IV lectures:-13 Knowledge and Wisdom: Meaning of knowledge and wisdom. relevance of ethics and values in business. Successful stories of business gurus. Ethics. Hierarchism as an organizational value. Code of Corporate Governance. Principles for competitive success. Understanding Success: Definitions of success. ethics. Unit-II lectures:-10 Corporate Social Responsibility & Consumer Protection: Corporate responsibility of business: employees. then. . need for transformation. ethical issues. sources and consequences of stress.

Total quality management.. . Ethics in Management: A Vedantic Perspective. Chakraborty. Quality of life and quality of work life. Values & Ethics in Management. Tripat. Galgotia Publishers. Nishkam Karma. Text Books: 1. Human values for Managers Reference Books: 1.K. Kaur. S. Chakraborty. 2.Concept of Dharma & Karma Yoga: Concept of Karama and kinds of Karam Yoga. S. and Sakam Karma. Oxford University Press..K.

Unit. This course will give complete relationship between marketing and other management functions. lectures:-12 Text Books: 1. Still.S. Note: Question 1 will be compulsory case study covering all units. Deep & Deep Publications. 2. Sales incentives and negotiation. Monthly Management. Types of sales organization. Salesmanship. Edward W.I Marketing Planning. Industrial buying behaviour. 2003. & Shaliv. Monga. 1992. Englewood Cliffs. Prentice Hall India. 3.BBA Bachelor of Business Administration Guru Gobind Singh Indraprastha University BBA-303 Marketing Management. 1999.L. Govoni. 2003. Unit. buying decision process. 2. Unit-IV Sales quotas. Recruitment and Managing Sales force. New Jersey Prentice Hall Inc.P.. Excel Books. lectures:-8 Unit. Gupta. Marketing Oriented Strategic Planning. It also identifies the essential elements for effective marketing practice. Principles of Marketing Management. Cundiff. Professional Sales Management. Sales & Distributions Management. Richard R. Norman A. . G. S. Reference Book: 1. Sales territories. 2003. R. Sales process.II lectures:-12 Consumer behaivour: Factors influencing buying behaviour.II Objectives:L-4 T-0 Credits -4 The objective of this paper is to identify the foundation terms and concepts that are common used in marketing. Prentice Hall of India. Anderson. Sales Policy. Kotler & Armstrong.III lectures:-12 Sales Management.

Assembly Line Balancing. Cost of Quality. Production and Operation Management. 2. Benchmarking. S. Continuous Improvement. Inventory Models. Queuing System. P—Chart. Analytic Delphi Method. Buffa. Unit III lectures:-12 Quality Management & Statistical Quality Control: TQM. Chase & F. Five P’s of Production. Quality Awards. 3. Latest Ed. Poka –Yokes. John Wiley Ed. D.C. . Tata Mc Graw-Hill.B. Types of Transformation : Forecasting. Sharma. S. Modern Production Management.P. Unit IV lectures:-12 Facility Location and Layout: Issue in Facility Location. R. Sultan Chand & Sons. Quality Specification. Charry. Quantitative & Qualitative Techniques in Forecasting Unit II lectures:-10 Waiting Line & Inventory Management: Economics of Waiting Line.R. X & R Chart. Quality at Source. Prentice Hall. Problems in Facility Layout.D. 9th Edition. E. 2002. Four Basic Lay Out Formats. 2. Centre of Gravity Methods. Manocha: Production & Operation Management (Latest Edition). 2000.J. 2002. Zero Defects. 2003. Statistical Quality Control: Acceptance Sampling. Reference Books: 1.N. N. Sultan Chand. R. Gupta. 4. splitting Tasks. Design Quality. Paneerselvam: Production and Operation Management.BBA Guru Gobind Singh Indraprastha University BBA 305: Production & Operation Management L –4 T –2 Credit –4 Objectives: To develop basic understanding of concepts. Plant Location Methods. Statistical Method. Factor Rating. Aquilano. 3.S. AQL & LTPD. Jacob: Operation Management for Competitive Advantage. Ed. Tata Mac Graw –Hill. Four Waiting Line Models alongwith application: Inventory management and analysis. theories and techniques of production process and operation management. Text books: 1. Total Quality Management. Unit I lectures:-10 Introduction to Operation Management and Forecasting of Demand : Why study OM.

Unit II lectures:-12 System Development: Concept of System. Centralised and Distributed Processing. Decision of Appropriate Information Technology for proper MIS. Design and Implementation. Location of MIS in the Organization – concept and design. etc. and also the management control systems. Sources and Types of Information. . Assessing Information needs of the Organization. Objectives and Role of MIS in Business Organization with particular reference to Management Levels. Course Contents Unit I lectures:-10 Introduction: Definition. Decision Support System. Relevance of choice of System in MIS. MIS Growth and Development. Relevance of Information in Decision Making. Integration of Organization Systems and Information Systems. Transaction Processing System. System Development Life Cycle. Data warehousing & Datamining Concepts. Expert System. Unit IV lectures:-10 Information Technology: Recent Developments in the Field of Information Technology: Multimedia Approach to Information Processing. Cost Benefit Analysis – Quantitative and Qualitative Aspects.BBA GGS Indraprastha University BBA 307: Management Information System L-4 T-0 Credit-4 Objectives The objective of the course is to acquaint the students about the concept of information system in business organizations. and the recent developments in the field of MIS. Types of Systems – Open. Unit III lectures:-12 Information Concepts: Data and Information – meaning and importance. Purpose. Probabilistic. Executive Information system. Closed. Choice of appropriate IT Systems – Database. System Analysis. Deterministic. MIS Applications in Business.

Wheeler Publishing. Information Systems for Managers 2. Basandra.New Delhi. Awad. Management Information System. Reference Books: 1.Suresh K. . W.Ashok and Akshaya Bhatia.New Delhi. System Analysis and design Arora..Text Book: 1.S. Javadekar. Excel Books. Tata MacGraw Hill Publication. 2003.Management Information Systems 3.

Unit II lectures:-12 Concept in Valuation: Time Value of Money. Debentures.Profit Vs. Course Contents: Unit I lectures:-12 Financial Management: Meaning. Depositories. Importance. Loan Syndication. Probability assignment. Importance And Appraisal Methods: Pay back period. Accordingly. Organization of Finance Function. Capital Structure and Financial Structure. Stock Invest. Financial Management and other Areas of Management --Liquidity Vs Profitability. Global Depository Receipts. DCF techniques. Valuation Concepts. Factoring. New Financial Institutions and Instruments(in brief)viz. Certificate of Deposit. Commercial Paper. Standard deviation. Decision tree. Loan Financing. Capital Rationing. Valuation of Securities viz. certainty equivalent coefficient and Quantitative Techniques: Sensitivity analysis.Book Building. the objective of the course is to acquaint the students with the overall framework of financial decision. Patterns of Capital Structure. Coeffic0ient of variation. . Accounting rate of return. Capital Structure: Meaning. Debentures. Sources of Financing: Classification of Sources of Finance. Preference shares and Equity Shares. objectives of Financial Management --. Security Financing. Leverages: Concept. General Techniques: Risk adjusted discount return.making in a business unit. Capital Structure Theories. Concept in Valuation: Time Value of Money. Wealth Maximization. Valuation of Securities viz. Methods of Financial Management..BBA Bachelor of Business Administration Guru Gobind Singh Indraprastha University BBA-309: Financial Management Objectives L-4 T-0 Credits -4 Efficient Management of a business enterprise is closely linked with the efficient management of its finances. Venture Capital. Preference shares and Equity Shares. Cost of Capital: Concept. Types of leverages and their significance. Scope.. Valuation Concepts. Incorporation of Risk Factor. Credit Rating. Concept of Risk. Project Financing. Optimum Capital Structure. Unit III lectures:-12 Capital Budgeting: Concept. Capital Structure Practices in India. Factors Determining Capital Structure. Classification and Determination of Cost of Capital.

.. . 11th Edition 2002..K.Y. Maheshwari S. Prentice Hall of India. Dividend. Khan M. “Financial Management”.Unit IV lectures:-11 Working Capital Management: Concept. Principles and Practice.. Management of Inventories. Sultan Chand & Sons. Relevance and Irrelevance Concepts of Dividend. Pandey I. “Financial Management”. Text Books: 1. Revised Ed. Management of Accounts Receivable and Accounts Payable. over and under Trading. 2001.N. J. 2003 Reference Books: 1. 1998. Vikas Publishing House. 3. Bonus and Rights: Dividend Policy. 3rd Edition. “Fundamentals of Financial Management”. Horne Van C. & Wachowich M. 2. Tata McGraw Hill. Prentice Hall of India. 9th Edition 2004. M. Financial Decision Making. Jain P. 4th Edition. Hampton. Joh. “Financial Management”. 2. Corporate Dividend Practices in India. Management of Cash..

BBA GGS Indraprastha University BBA 311: Summer Training Report & Viva Voce L-0 T-0 Credit-6 Each student shall undergo practical training of eight weeks during the vacations after fourth semester in an approved business / industrial / service organization and submit at least two copies of the Summer Training Report to the Director / Principal of the Institution within two weeks of the commencement of the Fifth Semester. It shall be evaluated for 50 marks by an External Examiner to be appointed by the University and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by the Director / Principal of the Institution. This internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members. The Summer Training Report shall Carry 100 marks. .

. Ø The Project would be based on any Front-end and Backend Concept.BBA GGS Indraprastha University BBA 313: Computer Applications Lab L-0 P-4 Credit-2 Ø A group of 4 students would be allotted with any IT Application Database Project.

Evolution of this course – Forecasting. Stop-Light Strategy Model. Characteristics and categorization of environmental factors. Unit II lectures:-10 Environmental Analysis: Need. leadership and resource allocation. Unit III lectures:-10 Analysis of Internal Resources: Strengths and Weakness. major strategy options – Stability. Indraprastha University BBA 302 : Business Policy & Strategy L-4 T-0 Credits-4 Objectives: The course aims to acquaint the students with the nature. S. Product/Market Evolution – Matrix and Profit Impact of Market Strategy (PIMS) Model. scope and dimensions of Business Policy and Strategy Management Process. Growth and Expansion. mission. Strategic Advantage Profile. Unit IV lectures:-14 Formulation of Strategy: Approaches to Strategy formation. environmental scanning. ETOP a diagnosis tool. Methods of analysis and diagnosing Corporate Capabilities – Functional Area Profile and Resource Deployment Matrix. Value-Chain Approach to Internal Analysis. scope and importance of the course on Business Policy. Course Contents Unit I lectures:-14 Introduction: Nature. G. Mixed Strategy.BBA G. Diversification. implementation phase – Strategic Activities. Major Issues involved in the Implementation of strategy: Organization structure. Directional Policy Matrix (DPM) Model. SWOT analysis. approaches to the environmental scanning process – structural analysis of competitive environment. Long-range planning. Retrenchment. strategic planning and strategic management. Resource Audit. Choice of Strategy – BCG Model. objectives and strategy. Evaluation and Control. . Strategic Management Process: Formulation Phase – vision. Strategic Advantage Analysis.

McCarthy. J.. Minichiello & Curran. Business Policy and Strategic Management. Sultan Chand & Sons.Igor.Text Books 1. Business Policy and Strategy: Concepts and Readings..”Corporate Strategy”.Penguin. K. Business Policy. 4. New York. Arthur A. McGraw Hill. Delhi. Tata McGraw-Hill. Kazmi. 2. 3. 4th ed.. New Delhi. Brijwasi Publisher & Distributor.K. 2000. 8th ed. 1999. Jauch and Glueck. Ghosh. Thompson. . Strickland. Business Policy & Strategic Management. 2. Suri R.. 2000.H. Ansoff. and A. 3. McGraw-Hill. Strategic Planning and Management. Richard D. New Delhi. 1996. P. Irwin and AITBS. 2005 Reference Books 1. Strategic Management. Azhar.

BBA

GGS Indraprastha University
BBA-304 PROJECT PLANNING AND EVALUATION L-4 T-0 Credits –4

Objectives: The basic objective of this course is to familiarize the students with the various aspects of Projects and key guidelines relevant to project planning, analysis, financing, selection, implementation and review.

Course Contents
UNIT I lectures:-15

Overview: Capital Investments: Importance and Difficulties, Types of Capital Investments, Phases of Capital Budgeting, Levels of Decision Making, Facets of Project Analysis, feasibility Study, Objectives of Capital Budgeting, Common Weaknesses in Capital Budgeting. Capital Allocation Framework: Key Criteria, Elementary Investment Options, Portfolio Planning Models, Strategic Position and Action Evaluation, Diversification Debate, Investment in Capabilities, Strategic Planning and Capital Budgeting. Financing of Projects: Capital Structure, Menu of Financing, Equity Capital , Preference Capital, Internal Accruals, Term Loans, Debentures, Working Capital Advance, Miscellaneous Sources, Raising Venture Capital, Raising Capital In International Markets. Financial Estimates and Projections: Cost of Project, Mean of Finance, Estimates of Sales and Production, Cost of Production, Working Capital Requirement and its Financing (Simple Practical Problems), Profitability Projections, Projected Cash Flow Statement (Simple Practical Problems), Projected Balance Sheet (Simple Practical Problems), Multi Year Projections.

UNIT-II

lectures:-10

Market and Demand Analysis: Situational Analysis and Specification of Objectives, Collection of Secondary Information, Conduct of Market Survey, Characterization of Market, Demand Forecasting, Uncertainties in Demand Forecasting, Market Planning Technical Analysis: Manufacturing Process/ Technology, Technical Arrangements, Material Inputs and Utilities, Product Mix, Plant Capacity, Location and Site, Machineries and Equipment, Structures and Civil Works, Environmental Aspects, Project Charts and Layouts, Schedule of Project Implementation, Need for Considering Alternatives.

UNIT-III

lectures:-15

Project Management: Forms of Project Organization, Project Planning, Project Control, Human Aspects of Project Management, Pre- Requisites for Successful Implementation. Network Techniques: Development of Project Network, Time Estimation (Simple Practical Problem with EST, EFT, LST, LFT, Total Float), Determination of the Critical Path, Scheduling when Resources are limited, PERT Model, CPM Model (Simple Practical Problem of Crashing), Network Cost System.

Project Review and Administrative Aspects: Control of In- Progress Projects, Post Completion Audits, Abandonment Analysis, Administrative Aspects of Capital Budgeting, Agency Problem, Evaluating the Capital Budgeting System of an Organization. Generation and Screening of Project Ideas: Generation of Ideas, Monitoring the Environment, Corporate Appraisal, Profit Potential of Industries, Scouting for Project Ideas, Preliminary Screening, Project Rating Index, Sources of Positive NPV, On being an Entrepreneur.

Unit IV

lectures:-5

Risk Analysis- Firm Risk and Market Risk: Portfolio Related Risk Measures, Mean Variance Portfolio Construction, Portfolio Theory and Capital Budgeting, Capital Asset Pricing Model, Developing the Inputs Required for Applying CAPM, Empirical Evidence on Capital Asset Pricing Model, Capital Asset Pricing Model and Capital Budgeting.

Text Books: 1. Desai, Vasant; Project Management, Himalaya Publishing House, 2003. 2. Chandra, Prasanna; Projects: Planning, Analysis, Financing, Implementation and Review, Tata McGraw Hill Publishing Company Limited, 2002 Fifth Edition. 3. Nagarajan, K.; Project Management , New Age International (P) limited, Publishers, 2001.

Reference Books: 1. Maheshwari, S.N.; Management Accounting & Financial Control, Sultan Chand & Sons, 2003 Fourteenth Edition.

BBA GGS Indraprastha University BBA-306 Entrepreneurship Development
L-4 Objectives: It provides exposure to the students to the entrepreneurial cultural and industrial growth so as to prepare them to set up and manage their own small units. T-0 Credits –4

Course Contents
Unit I lectures:-12

Introduction: The entrepreneur: definition, emergence of entrepreneurial class; theories of entrepreneurship; role of social economic environment; characteristics of entrepreneur; leadership; risk taking; decision making and business planning.

Unit II

lectures:-12

Promotion of a Venture: Opportunities analysis; external environmental analysiseconomic, social and technological; competitive factors; legal requirements of establishment of a new unit and rising of funds; Venture capital sources and documentation required.

Unit III

lectures:-12

Entrepreneurial Behaviour: Innovation and entrepreneur; entrepreneurial behaviour and psycho-theories, social responsibility. Entrepreneurial Development Programmes (EDP): EDP, their role, relevance and achievements; role of government in organizing EDP’s critical evaluation.

Unit IV

lectures :-12

Role of entrepreneur: Role of an entrepreneur in economic growth as an innovator, generation of employment opportunities, complimenting and supplementing economic growth, bringing about social stability and balanced regional development of industries: role in export promotion and import substitution, forex earnings, and augmenting and meeting local demand. Text Books: 1. Vasant, DCSAI; Entrepreneurship, Himalaya Publishing House, 2003. 2. Taneja & S.L. Gupta.; Entrepreneurship Development, 2003. 3. Pandey, I.M.; Venture Capital –The Indian Experience, Prentice Hall of India, 2003. 4. Tandon B.C,”Environment and Entrepreneur”,Chug Publications,Allahabad.

Reference Books: 1. Srivastava S.B.; A practical guide to industrial entrepreneurs, Sultan Chand & Sons, New Delhi. 2. Chandra, Prasana; Project Preparation, Appraisal, Implementation, TMH, New Delhi. 3. New Venture Creation; Holt: Entrepreneurship, Prentice Hall of India.

Development.BBA GGS Indraprastha University BBA-308 INTERNATIONAL BUSINESS MANAGEMENT L-4 Objectives: The basis objective of this course is to provide understanding global dimensions of management.Tariff and Non Tariff Barriers. Liberalization and Unification of World economics. Recent development in corporate social responsibility and policy implications. Scope. World Bank.Technology and its impact. UNIT III lectures:-12 Strategy making and international business. Concept.International monetary systems and financial markets. Meaning and Importance of International competitive advantage. Performance Appraisal and compensation. Global Human Resource Management. Definition. Social responsibility of TNC. Technology generation.Financial Perspectives. Meaning. Trade Barriers. IBRD. International Business theories. Multidimensional view of Competitiveness. Macro environmental risk assessment.Managing Diversity within and across cultures. IFC. Cross border merger and acquisitions. Corporate governance. Impact of globalization. Trends. Multicultural management.Introduction. FPI. Diffusion. Technology transfer. globalization with social responsibility.Introduction FDI. Concept and scope of distinctive competitive advantage. IMF. Financial Integration. Globalization and foreign investment. UNIT IV lectures:-12 Socio cultural Environment. UNIT II lectures:-12 Globalization.Structure of global organizations. Rationale for globalization. Enhancing technological capabilities. to the students with the T-0 Credits-4 UNIT I lectures:-12 Overview: International Business. existing international arrangements. Nature. IDA. Country risk analysis. Types of strategies used in strategic planning for achieving global competitive advantage.Introduction. Motivating employees in the global context and managing groups across cultures. national FDI policy framework. Challenges and opportunities. Dissemination and spill over. . Need for risk evaluation.Selection.

Himalaya Publishing House. Arthur A. Rao. 2002 Second Revised Edition. International Business. Reference Books: 1. Berry. The Global Economy in Transition.Text Books: 1. Edgar C Conkling & D Michael Ray. Prentice Hall International Ltd. Bhalla. P. Brian J L. 2..K. 2. and S. Ltd. Business Government Society. 2003 Seventh Revised Edition. Erwin Book Team. International Business: Environment and Management. Anmol Publication Pvt.Goldsmith. Subba. Shivaramu. V. .

S. The Project Report in duplicate along with one soft copy in a floppy will be submitted at least four weeks prior to the commencement of the End Term Examination of the Sixth Semester. Project Report shall carry 100 marks. This internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members.BBA G. These shall be evaluated by an External Examiner appointed by the University for 50 marks and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by the Director / Principal of the Institution. .G.INDRAPRASTHA UNIVERSITY BBA-310 PROJECT REPORT AND VIVA VOCE L-0 T-0 Credits-6 During the sixth semester each student shall undertake a project to be pursued by him / her under the supervision of an Internal Supervisor to be appointed by the Director / Principal. Both the subject and the name of the Supervisor will be approved by the Director / Principal of the Institution.

COURSE CONTENTS Introduction and public opinion: PIL. soil and land degradation. Major issues of Biodiversity. ground and surface water pollution. Pollution and Public Policy Water Pollution: Water resources of India. WTO. Family Welfare Programme. • To understand how social issues and politics impact the environment. Emergence of Environmental Issues. International Protocols. Recycling and management of water and wastewater (domestic and industrial). oil. Women & Child Welfare. Role of NGOs and Environmental Activism. • To understand major environmental problems including their causes and consequences. . methods of water conservation and management.BBA GGS Indraprastha University BBA-312 ENVIRONMENTAL SCIENCE L-4 T-0 Credits-4 Objectives: • To gain an understanding of the concepts fundamental to environmental science • To understand the complexity of ecosystems and possibly how to sustain them • To understand the relationships between humans and the environment. introduction to solar energy and its availability. Natural Resources. International Agreement on Environmental Management. river action plan. hydropower as a clean source of energy. natural resources accounting. wind power and its potential. coal. Renewable and non-renewable resources: Defining resources. Stockholm Conference on Environment. National Parks and sanctuaries. Population Explosion. 1972 and Agenda 21. Concept of sustainability and international efforts for environmental protection: Concept of Sustainable Development. Biosphere reserves. Hydrological Cycle. Water borne diseases and health related issues. Energy needs. renewable and nonrenewable energy resources. Kyoto Protocol. poverty and environment. • To understand current and controversial environmental issues and possible solutions to environmental problems and their pros and cons. introduction to biofuel. Ecosystems and how they work: Types of Eco-Systems. economic development and resources use. Human Population Growth and its effects on the environment: Problem of Population growth. classification of resources. Geosphere – Biosphere and Hydrosphere introduction. natural gas etc.

environmental information system (EIS). • • Visit to Pollution Control Board (PCB). Indian Environmental laws: Legal framework: Constitutional provisions. Environment (Protection) Act. Role of Judiciary in Environmental Protection. grassland. resettlement and rehabilitation of people. Noise pollution and its impacts on human health. 1986. Forest / Dams: Forest degradation and management. Water (Prevention and Control of Pollution) Act. Green house effect. disposal methods. agricultural land and mining areas. cyclones. • • Audio / Visual documentary on Environment. land slides. Wild Life (Protection) Act. its problems and concerns. environmental issues related to Mega Hydroelectric Projects / Dams.Steps taken by Govt. Fast depletion of forest resources and their regeneration. introduction to ISO 9000 and 14000 standards. land fill sites etc. . composting. • • Visit to a local area to document the study of empirical ecosystems i. Delhi Environment Law. biomedical waste management. river.e. • • Waste water treatment plants. Hazardous waste management. its impact and case study. hazard based environmental issues. Field work / Case studies: • • Visit to a local polluted site – river / urban / rural or industrial site. Air Pollution: Air pollution and air pollutants. edited book. 1981. Gupta N. notification of MOEF. 1. 1972. • • Study of the common flora and fauna of Delhi / Biodiversity parks / sanctuaries. New Century Publications. earthquakes. disaster management. 1974. Air (Prevention & Control of Pollution ) Act.C. • • Visit to environmental monitoring station Suggested Readings: 1. sources of air pollution and its effected on human health and vegetations. role of information technology in environment. lake. hill. global warming and climate change.. Social Auditing of Environmental Law in India. Environmental Impact Assessment (EIA) and Environmental Management System (EMS): Introduction to EIA. Ambient air quality standards. segregation. Solid Waste: Municipal Solid Waste Management. to control water pollution. Delhi-2003. steps taken by Government to control air pollution. Natural Disasters : Floods. the Indian Penal Code. • • Water conservation techniques (Rain water harvesting and other techniques of water conservation).

Inside ISO 14000. Harper Collins College Publishers. 11.. Jack J.L. 1996. 2. Don. A. Narain. M. Woodside. Ecology. 1993. Ambasht.. Sayre. Krau. CBS Publishers. Environmental Impact Assessment. 7. Oxford University Press. 1996. 2000. Philip. McGraw Hill. Published by Centre for Science and Environment. Shyam and RosenCeranz. State of India’s Environment. New Delhi.K. New York. Environmental Management. New Delhi. and. Excel Books. 6. New Delhi. Ristinen & Robent A. N. 1999. and P. second edition. 2001. 6. Ambasht. Tom. S. Larry W. Energy and Problems of a Technical Society. 4. Joseph. 3. ISO 14000 guide. Cases.2. Cambridge University Press. J.K. 8. 1996. Casio. The Competitive Advantage of Environmental Management. Principles and Applications. Shaur.. New Delhi. Chapman. materials and statutes.. Environmental Law and Policy in India. Canter. Titenberg. 10. 7. third edition. 4. Armin. Environment and Pollution-An Ecological Approach. John Wiley & Sons. 9. 9. second edition. Environmental and Natural Resource Economics. R. Reiss.J. Divan. Florida. 8. 5. New York. Agarwal. Uberoi. 1995. St Lucie Press Delray Beach.The new Environmental Management Standards. 1999. 10.. 11. McGraw Hill. 3. ..S. Gayle and Mitchell. 5.

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