Text Matter of The Summer Reportfinal

Market Mapping Potential for Sify I-Ways
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Introduction
Every company in this world is striving for the business. They are searching for more and more
business for their product. Or we can say that they are searching for potential for their products.
Every company has 4 motives regarding their product.
1. Searching new market for the existing products
2. Exploring existing market for the existing product
3. Searching new market for the new product
4. Exploring existing market for the new product
In the Sify technologies, they have a product called Sify I way, which is an existing product. But
the company is striving for its potential in the south Delhi market. Though company wants to
expand their business in whole of Delhi but this expansion needs to be done in a phased manner.
For this purpose South Delhi is being taken as the first consideration. For this purpose the project
is being named as “Market Mapping potential for Sify I way.”
Statements of objectives:
Main objective:
The research objective to carry out the study is to find out the potential areas by surveying the
different locations which are meant to be remarkable ones for opening up of new Sify I ways.
Specific objectives:
To find out potential in the terms of:
• Existing cyber cafes that can be converted in to I ways.
Northern Institute of Integrated Learning and Management Centre of Management Studies

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• Locations where we need I ways
• Trends in the area, market dynamics/inputs
About company:
Sify is an India's pioneer & leader in Internet, Networking and e-Commerce services, and the
first Indian Internet company to be listed on the Nasdaq National Market in the US. It
provides integrated end-to-end solutions for both corporate & consumers, with a range of
products and services delivered over a common Internet backbone infrastructure.
Everything that Sify has done or achieved since we began commercial operations in April
1998 stems from our Purpose and Vision. A key aspect is Sify being an enabler and catalyst
of the Internet for positive change in India- a responsibility that they continue to carry.
Sify began by developing India's first TCP/IP network and offering multiple services on a
common backbone infrastructure for an integrated Internet, networking and E-Commerce
business model. This was the first such business model in the world, and appropriate for
catalyzing the growth of the Internet and networking in an infrastructure starved market. It
also enabled a virtuous cycle, where each business supported the other, while catalyzing the
market to growth.
Fortune magazine, in their December 2000 issue, selected Sify (then Satyam Info way) as one
of the world's ten hot technology companies to watch out for based on this innovative
business model! From the start of commercial operations in April 1998, Sify has become the
market leader in most lines of business, winning global recognition for its expertise,
performance, customer focus and standards along the way. In doing this, Sify pioneered
services and set standards for the Industry in diverse areas.
Sify is a leader in every line of business and has won national and international recognition
for both market leadership and the quality of our services. We are unmatched in Internet and
network services expertise and technology, with the best tools, software and processes in the
business.

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Corporate Networking Services:
Sify pioneered corporate networking services in the country and helped revolutionize
business computing in India, with interconnectivity between multi-location offices, flexibility
of platforms; applications software and smooth transfer of data for corporate.
Sify is India’s only ISO 9001:2000 certified service provider for network operations, data
center operations and customer support and has been certified ISO 9001:2000 for
provisioning of VPNs, Internet bandwidth, VoIP Solutions and integrated security solutions.
Recently, Sify was awarded the prestigious Frost & Sullivan Market Leadership Award for IP
VPN markets for the year 2003.
Network, Data center and Customer Care certified ISO 9001/2000:
The Company’s Network services, Data Center Operations and Customer Relationship
Management processes have been certified ISO 9001:2000. Sify is the first and only
company to receive this certification. This certification comes as a validation of trust placed
in the company by over 650 corporate customers, who run their business critical applications
as diverse as SAP, BAAN, Oracle, CRM and ERP solutions on Sify's backbone network.
First World-Class Level 3 Hosting Centers in India:
To enable world class hosting services in India, Sify commissioned the country's first Level 3
Internet Data Center of 20,000sq feet at the Vashi InfoTech Park, Navi Mumbai in September
2000. Sify now has two more such data centers, one in Tidel Park, Chennai and the other in
Electronics City, Bangalore.

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The company was awarded the Frost & Sullivan Marketing Engineering Award for Business
Development for 2001 in Data Center markets for its innovative approach to developing the
market. Today, Sify is the only company in the country to offer Disaster Recovery and
Business Process Continuity between its major datacenters in Mumbai, Chennai and
Bangalore. Sify also offers these services to overseas clients with the increasing availability
of quality international l bandwidth.
Sify in Retail Business:
1. Broadband connectivity for consumers:
After successfully launching broadband connectivity services for corporate services, Sify
launched broadband services for the residential segment using fixed wireless broadband
technology- the first ISP in India to make available such a service to its consumers. Sify, is
now a leading provider of broadband services in India, both directly and through cable
operators, and currently has over 200,000 home users for the service.
2. Making the Internet available to the masses: I-Way cyber cafes
In keeping with its purpose of empowering Indians with the Internet, Sify launched the I way
chain of cyber cafes across many cities in India. This initiative is helping bridge the digital
divide with an ever-increasing number of Indians accessing the Internet for information,
communications and entertainment in a cost-effective manner. Thousands of users from over
3500 I-way cyber cafes across 158 cities in the country use this service, with more planned as
the demand for them increases. I ways have redefined the standards for branded cyber café
chains, with standardized, air-conditioned, well-designed interiors, with broadband
connectivity and promoted as a branded service.

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3. Sify Online - Dialup Internet Access
To ensure easy and reliable Internet Access, Sify has established a world-class network using
the best of the equipment manned by a highly trained group of engineers. An ISO 9002
certified Customer Care Centre is also available around the clock to provide any assistance
required. In addition, the Sify Online Internet connection comes with a unique dialer called
Intellidial. Sify has also set up International Gateways and continually adds bandwidth to
ensure faster downloads. Thousands of digital access lines enable Sify users get connected to
the network easily.
4. Empowering consumers online:
In addition to connecting consumers to the Internet, Sify's leading consumer portal,

www.sify.com provides them with tools and channels to improve the quality of their lives.
This spans the basic communication and search tools including email, messaging, chat,
greetings, and a search engine to jobs, travel, online portfolio management, personal finance,
shopping, interior decorating, cars, sports, the news and much more.
Today, not only is the portal used by thousands of people, it is earning Sify as much revenue
as a good business magazine in India does.
5. Global Infrastructure Management Services:
Based on its rich experience in India, Sify has launched global Infrastructure Management
Services aimed at international corporations having global IT infrastructure. Sify’s services
include remote monitoring and management of networks, servers, applications and managed
security services. Sify’s services are based on a customized on-site / off-shore delivery model
that aims at minimizing the risks of off-shoring infrastructure management processes while
achieving targeted objectives such as cost savings, process improvement and service level
enhancements. Sify’s infrastructure management services use best-of-breed carrier class

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network operations and conform to the highest global standards. Sify’s service tools and
processes are ITIL compliant.
Sify’s services include the monitoring of critical elements of a company’s IT infrastructure

such as servers, applications, routers, switches, caching servers, load balancers and any other
SNMP compliant device. From its global operations center in Chennai, Sify will remotely
monitor network infrastructure, provide incident alerts and reports, send periodic reports on
the health of network infrastructure, and online reports through its service portal. Sify’s
service portal allows customers to monitor information on their infrastructure in real time-
building customer confidence and trust.
6. E Learning for corporate and consumers:
Sify eLearning is a comprehensive eLearning Solutions provider and brings world-class

technology, tools and content services to customers both in India and abroad with tie-ups with
world leaders. Sify e-learning’s services are targeted at corporate, educational institutions and
eLearning companies. It offers a gamut of services, which include – Custom content and
courseware development, performance consulting, simulation based training, and Learning
Management Systems implementation. Our competencies in content development include
instructional design, multimedia development, quality assurance, and compliance with
content standards like AICC and SCORM
Sify I way
In a world of changing needs, accelerating pace, advanced technology and shrinking

distances the Internet is becoming integral for communication, entertainment and
information. In order to bring the Internet closer to the consumer, Sify have launched Sify I
way, the country's largest network of Internet browsing centers (Cyber cafes). Today the
chain has over 3300 cafes in more than 150 cities and these numbers are growing rapidly. The

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broadband connectivity at I ways has ensured that the browsing speeds are much more
superior to local cyber cafes.
Each I way have a standardized look and feel pertaining to its four key components:
Hardware, Software, Ambience, and Services.
The business model is a subscriber - based model. The key to any business is not just
acquisition but retention of its customers. It is therefore imperative that we get our customers
to stay with us and have a long-term relationship built with them. A subscriber-based model
helps us to do just that and besides, it will also help us in knowing and serving our customers
better.
Services in a Sify I way.
Browsing
 Broadband technology ensuring fastest speeds
 Ergonomically designed web stations to have hassle-free browsing for hours
 Good ambience- neat, spacious, air- conditioned & adequate privacy.
 Color monitors and headphones.
 Wide range of services - printing, scanning and CD writing.
 Latest software applications loaded for the users to have a complete Internet experience
Internet Telephony- Sify way to talk
 Available in close to 1400 i ways.

 Only Sify uses MPLS technology that ensures voice clarity.
 Currently service available for over 165 countries.
 Rates as low as Rs 2.99 per minute. *Service tax 12.36% extra.
 All this like you would use a normal phone at a telephone booth.

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VIDEO CONFERENCING - SIFY IMEET

 Meet face to face
 Good quality picture and audio.
 Private cabin with seating for 2.
 Rates as low as Rs 5/- per minute, one way.
GAMES @ I way
 Top 3D games titles

 Multiplayer
 Available across 420 I ways
 Rates as low as Rs 20/- per hour
And many more in pipe lines…………………………..

A Sify I way is a product being launched by Sify in order to provide a solution to browser which
they are not being able to get in a particular cyber café
Member ship details in a Sify I way

 Simple one time online registration process that gives the user a unique identity.
 Easy access through same ID/ Password for all services: access, E-mail, etc
 Anywhere, anytime access to I way within the city or country.
 Account details provided offline.
 Storage of all favorite sites for ease of access whenever and wherever he logs on.
 250 MB free e-mail space.
 The membership allows great flexibility to buy/ renew any kind of product
subsequently.i.e. Scale up or down the price range

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Cyber cafe
An internet café or cybercafé is a place where one can use a computer with Internet access, most
for a fee, usually per hour or minute; sometimes one can have unmetered access with a pass for a
day or month, etc. It may serve as a regular café as well, with food and drinks being served.
History
The concept and name, Cybercafé, was invented at the beginning of 1994 by Ivan Pope.
Commissioned to develop an Internet event for an arts weekend at the Institute of Contemporary
Arts (ICA) in London. Pope wrote a proposal outlining the concept of a café with Internet access
from the tables. The event was run over the weekend of 12-13 March 1994 during the 'Towards
the Aesthetics of the Future' event.
In June 1994, The Binary Cafe, Canada's first Internet café, opened in Toronto, Ontario.
During the 5th International Symposium on Electronic Art, ISEA, in August 1994, an
establishment called CompuCafe was established in Helsinki, Finland, featuring both Internet
access and a robotic beer seller.
Inspired partly by the ICA event, a commercial establishment of this type, called Cyberia, [1]
opened on September 1, 1994 in London, England.

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The first public, commercial American Internet cafe was conceived and opened by Jeff Anderson
in August 1994, at Infomart in Dallas, Texas and was called The High Tech Cafe.[1]
The next Internet café in the USA, called Internet Cafetm, was opened by Arthur Perley in early
1995 in the East Village neighborhood of New York City.
A variation of Internet café called PC bang (similar to LAN gaming center) became extremely
popular in South Korea when Star Craft came out in 1997. Although computer and broadband
penetration per capita were very high, young people went to PC bangs to play multiplayer game
Features of cyber café
Internet cafés are located world-wide, and many people use them when traveling to access
webmail and instant messaging services to keep in touch with family and friends. Apart from
travelers, in many developing countries Internet cafés are the primary form of Internet access for
citizens as a shared-access model is more affordable than personal ownership of equipment. A
variation on the Internet café business model is the LAN gaming center, used for multiplayer
gaming. These cafés have several computer stations connected to a LAN. The connected
computers are custom-assembled for game play, supporting popular multiplayer games. This is
reducing the need for video arcades and arcade games, many of which are being closed down or
merged into Internet cafés. The use of Internet cafés for multiplayer gaming is particularly
popular in certain areas of Asia like China, Taiwan, South Korea and The Philippines.
There is also Internet kiosks, Internet access points in public places like public libraries, airport
halls, sometimes just for brief use while standing. Many hotels, resorts, and cruise ships offer
Internet access for the convenience of their guests; this can take various forms, such as in-room
wireless access, or a web browser that uses the in-room television set for its display (usually in
this case the hotel provides a wireless keyboard on the assumption that the guest will use it from
the bed), or computer(s) that guests can use, either in the lobby or in a business center. As with
telephone service, in the US most mid-price hotels offer Internet access from a computer in the

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lobby to registered guests without charging an additional fee, while fancier hotels are more likely
to charge for the use of a computer in their "business center."
For those traveling by road in North America, many truck stops have Internet kiosks, for which a
typical charge is around 20 cents per minute. [1]
Internet cafés come in a wide range of styles, reflecting their location, main clientele, and
sometimes, the social agenda of the proprietors. In the early days they were important in
projecting the image of the Internet as a ‘cool’ phenomenon.
Evolution of cyber café

Internet cafés are a natural evolution of the traditional café. Cafés started as places for
information exchange, and have always been used as places to read the paper, send postcards
home, play traditional or electronic games, chat to friends, find out local information. Cafés have
also been in the forefront of promoting new technologies, for example, the car in 1950s
California.
As internet access is in increasing demand, many pubs, bars and cafes have terminals, so the
distinction between the Internet cafe and normal café is eroded. In some, particularly European
countries, the number of pure Internet cafés is decreasing since more and more normal cafés offer
the same services. However, there are European countries where the total number of publicly
accessible terminals is also decreasing. An example of such a country is Germany. The cause of
this development is a combination of complicated regulation, relatively high internet penetration
rates, the widespread use of notebooks and PDAs and the relatively high number of WLAN
hotspots. Many pubs, bars and cafés in Germany offer WLAN, but no terminals since the Internet
café regulations do not apply if no terminal is offered. Additionally, the use of Internet cafés for
multiplayer gaming is very difficult in Germany since the Internet cafe regulations and a second
type of regulations which was originally established for video arcade centers applies to this kind
of Internet cafes. It is, for example, forbidden for people under the age of 18 to enter such an
Internet café, although particularly people under 18 are an important group of customers for this
type of Internet café.

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While most Internet cafés are private businesses many have been set up to Help Bridge the
'digital divide', providing computer access and training to those without home access. For
example, the UK government has supported the setting up of 6000 tele-centres.
Internet:
The Internet is a global system of interconnected computer networks that interchange data by
packet switching using the standardized Internet Protocol (IP) Suite. It is a "network of
networks" that consists of millions of private and public, academic, business, and government
networks of local to global scope that are linked by copper wires, fiber-optic cables, wireless
connections, and other technologies.
The Internet carries various information resources and services, such as electronic mail, online
chat, file transfer and file sharing, online gaming, and the inter-linked hypertext documents and
other resources of the World Wide Web.
The terms "Internet" and "World Wide Web" are often used in every-day speech without much
distinction. However, the Internet and the World Wide Web are not one and the same. The
Internet is the global data communications backbone, i.e., the hardware and software
infrastructure, that provides connectivity between resources or services and the users of such
facilities. In contrast, the Web is one of the services communicated via the Internet. It is a
collection of interconnected documents and other resources, linked by symbolic hyperlinks and
URLs.
About South Delhi:

Delhi's sprawling suburbs keep expanding southward, impervious of the remnants of the ancient
cities they surround. Die-hard historians may feel impelled to visit the ruins of Siri (the second
city), Tughlaqabad (the third) and Jahanpanah (the fourth), but the principal attraction here in
south Delhi is the Qutb Complex, built in the area that comprised the first city of Delhi. Located

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in Mehrauli Archaeological Park, it has a number of historic sites centered on the Dargah of Qutb
Sahib, as well as a number of cafes and boutiques frequented by Delhi's well-heeled.
Nearby is Hauz Khas on the Delhi-Mehrauli road. Once a village, Haus Khas is now a gentrified
up market suburb known more for its glossy boutiques and restaurants than for its 14th-century
reservoir and ruins, including the tomb of Feroze Shah Tughlaq. Rail enthusiasts shouldn't miss
The National Railway Museum said to be one of the world's most impressive -- hardly surprising
given India's huge network. It is situated southwest of Lodi Gardens, on Chanakyapuri. If you've
traveled this far south, you may want to head a little east to the Baha’i House of Worship, or
"Lotus Temple," where 27 huge and beautiful marble "petals" create the lotus-shaped dome.
Often likened to a mini-version of the Sydney Opera House, this contemporary temple invites
people of all faiths for worship. It's sometimes described as a modern counterpoint to the Taj, but
unlike the Taj, it's more photogenic than it appears in real life, with a lack of detailing and a drab
interior.
Research Methodology:
To decide upon the number of I ways to be opened in a particular area is primarily decided on the
basis of the no of existing cyber cafe in that area. And this number is also dependent upon the
revenue being generated by those cyber café. To get this data a questionnaire was being designed.
This questionnaire was being taken to each cyber café in south Delhi. For this matter south was
being divided into zones and sub zones, which is as follows.
Zone and Subzone Demarcation
Zone Sub Zone

Saket J Block Market
PVR Saket
HauzRani Market
Press Enclave
Malviya Nagar Main Market

Khirki Extension

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Zone Sub Zone

Shivalik Market
Gitanjli Market
Nav Jeevan Vihar
Mohan Singh Market
Panchsheel Panchsheel Enclave

Panchsheel Park
Soami Nagar
Savitri Nagar
Chirag Delhi
Sheikh Sarai Ph-I
Sheikh Sarai Ph-II
Mehrauli LADO SARAI

MEHRAULI MAIN MARKET
Qutab Institutional Area KATWARIA SARAI

BER SARAI
R K Puram MUNIRKA MARKET

SECTOR 7
SECTOR 9
SECTOR 3
SECTOR 12
SECTOR 6
SECTOR 8
SECTOR 1
Moti Bagh
Safdarjung Enclave
Satya Niketan Satya Niketan

South Campus
Vasant Vihar C Block
Vasant Kunj Masood Pur
Kalkaji Govindpuri
Main Market
CR Park

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Zone Sub Zone

Nehru Place
GK M Block
Kailash Colony Market
INA INA Market

Kidwai Nagar
Yusuf Sarai Gurudwara Market

Nirula's Market
Aiims Market
Uphaar Market
M Block Market
Sarojini Nagar Naoroji Nagar

Laxmi bai Nagar
Main Market
Mohammadpur
Bikajikama Place
Netaji Nagar
MainRoad Market
Yeshwant Complex
Green Park SDA Market

Green Park Main Market
Aurobindo Place
Hauz Khas Village
South Extension South Extension Ph-I

South Extension Ph-II
Lajpat Nagar Lajpat Nagar I

Lajpat Nagar II
Lajpat Nagar 4
Maharani Bag Nizammudin

Bhogal Market
Ashram
Friends Colony Taimoor Nagar

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Zone Sub Zone

Bharat Nagar
Saray Julena
Okhla Zakir Nagar

Joga Bai
Batla House
Abul Fajal 1
Abul Fajal 2
Tughlakabad Extn
Sarita Vihar Madanpur Khadar

M Block
N Block
In all these subzones an administered questionnaire was passes through and information was to
be collected. This questionnaire has 3 sections:
1. In this section the contact information about the cyber café was being collected. In this
the information collected are:
• The name of the owner
• The address of the cyber café
• Contact number of the cyber café
2. The second section attempts to collect the information about the technical details about
the cyber café. This includes the information such as:
• No of computer in the café
• Configuration of the computers
• Internet connection that the café owner was using:
• Type of connection that the owner was using
• Rate that the owner was charging from customers
• Average daily revenue that the cyber café owner was earning
• The information about other facility such as scanner, webcam, printer (color and
black & white), cold drinks and tea wending machines
3. The third section attempts to collect information on the location, ambience, of the cyber
café. It also collects information about the marketing promotion being undertaken by the

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cyber café. In this section information about the experience of the cyber café owner is
being collected.
Role of other segment:

Apart from information of cyber café details of the other shops around the cyber café is also
being collected. As per the previous experience and previous research, not every cyber café will
convert its café into a Sify I ways. So if a lead from a cyber café doesn’t find a success in an area
than the owner(s) of other segments are being approached. There are 19 other segment are being
defined for this purpose. The information collected from these other segments are generally there
contact details, which can be collected from there business cards. These 19 segments and things
need to being collected from there are as follows:
KEY TARGET SEGMENTS FOR SURVEY

S Information to be
No Segments taken
1 Cyber Cafes* Questionnaire
2 Computer Training Institutes Business Cards
3 Telecom Dealers Business Cards
Computer Dealers (Hardware &
4 Software) Business Cards
5 Big PCO's Business Cards
6 Guest Houses/Hotels Business Cards
Empty Shops around Existing Cyber Contact Details &
7 Cafes Address
8 Big Shops around Cyber Cafes Business Cards

9 Hype Location in each locality Business Cards
10 Property Dealers Business Cards
11 Petrol Pump Owners Business Cards
12 Cinema Hall Owners Business Cards
13 Health Clubs Business Cards
14 Big FMCG Distributors Business Cards
15 Chemist Business Cards
School / Colleges / Institution /
16 University Business Cards
17 Reliance Web World Express Business Cards
18 Malls / Complexes / Multiplexex Business Cards
19 White Goods Dealer / Distributor Business Cards
20 Jewellers Business Cards

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Sify I way Franchise System:
Things desired from a Sify I way franchise:

• As a Sify I way franchisee, owner will be responsible for creating the I way within the
allotted period in line with Sify specifications and in tandem with all agencies involved.
• Owner should also maintain customer/ sponsor relationships and function as an
ambassador of Sify. In sum, owner are the custodian of the brand I way.
• Owner has to invest in setting up the I way by investing in fixed assets in the location
(which would include the place, the interiors, furniture's, PC's etc...)
• Place (own/rented - a minimum of 200 sqft)
• Hardware (computers- as will be specified)
• Software (Licensed operating systems and office application suite)
• Interiors (Painting, wiring, cabling and lighting)
• Air conditioner (As required)
• Furniture (web stations and chairs)
• Plus a franchisee fee and security deposit.
• For a set up of 10 PC's, the approximate investment expected from the franchisee on the
above mentioned items is approximately Rs 5 - 6 lakhs (excluding the cost of real estate)
And above all the above investment depends upon some factors such as:
Converting (from an existing cyber café)
The primary additional investment required would be in terms of the web stations and doing up
the interiors to match standards (and up gradation of PC's, A/C if required)
Co-Locating (within an existing retail/ public center)
Under normal circumstances, additional investment in interiors might not be required if the
current location is good.
Creating (a new I way)
Since this would be a fresh start up venture all the investments in creating the infrastructure is
required.

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What franchise will get from Sify?

Besides providing franchise an opportunity to run the business without being alone, Sify would
also back the owner venture with its proven expertise in Internet technologies and marketing as
outlined below:
Connectivity
High speed broadband Internet access. This ensures that no other cyber cafe can match the
incredible speeds at a Sify I way.
Marketing
• Awareness creation
• Brand building
• Mass media advertising
• Local promotions
• Outdoor visibility campaign
• Event sponsorships
• Co-promotions and tie-ups.
Software developments
• Customized browser
• Billing and accounting module
• User preferences customization
People training
Sify have a well chalked out training program that ensures that owners are well equipped to
handle the business.
Revenues
• The primary source of revenue would come from browsing.

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• As and when the market matures we shall also try and explore other revenue sources,
which can leverage Sify’s traffic.
• Overall revenues and profitability would vary depending upon a number of factors such
as sales, location, occupancy, operating costs and the ability of the franchisee to manage
and control the business.
Process to be followed to open a Sify I way

• Filling up of the application form
• Meeting with Franchisee managers and understand the detailed business proposal.
• Sign the franchisee agreement and pay the franchisee fee and a security deposit.
• Receive the project plan from Sify and get started off the Sify I way….
Also an application for the Sify I way could be made through online.

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Data processing and analysis
For analysis purpose Sify has own set of rules regarding opening up of I way in a particular
subzones. They prefer to open an I way in a location where average daily revenue is more than
1000. If per day revenue of a particular area is found to be more than 1000 than that area is being
taken into consideration. After that other factors are being taken into account such as location of
that area, type of locality in that area, type of community residing in that area and certain other
factors.
Analysis of the data:
For the analysis purpose we have processed the data individually on the sub zone basis. And after
that we decide upon the no of I ways to be opened in that area.
For the analysis purpose each subzone was individually analyzed and on that basis of that
conclusion is being drawn. While drawing conclusion, other factors we mentioned earlier are
being taken care. There is a great importance of these factors as there are certain areas where we
have revenue near about 21000 per day. But due to the locality we cannot afford to open 21 I
ways in that area
Tools used for analysis:

Analysis being done by using
• Microsoft Excel as software
• Comparison of various factors with count of cyber cafes in particular area
• Data represented under classification of various factors and also using pie and bar charts
for each and every area.

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Sub zone wise analysis of the data

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Sub zone wise fact sheets

1. Saket
FACT SHEET
City : South Delhi
Zone : Saket
SubZone: J Block Market
CURRENT DATA POTENTIAL DATA
Details Numbers Details Numbers
Total No. Of Existing Cafes in that Area 2 No. Of Schools and Colleges 4
Iways in that Area 0 Hype Locations
Total No. Of P.C. in that Area 18 Daily Student inflow in that Area
No. Of P.C. in Iway 0 No. Of good Res. Complex & Households
Total Revenue Generated from All Cafes 3000 No. Of Hospitals/ Nursing Homes in that Area
Total Revenue Generated from Iway 0 Internet Browsers in Café Daily
Percentage revenue of Sify Iway 0% Planned Market Share of Sify 25%
Café Names No of PCs Revenue

E Network 8 1000
Indian Institute of Computer (IIC) 10 2000
Total 18 3000
Sify Plan
No. of Iways to Add in that Area 1
No. Of P.C. to Add in that Area 10
Revenue Target from New Iway Per Day 1000
Total planned revenue from Subzone 1000
PCDistribution Revenue
E Network 33% E Network
44%
56% Indian Institute of Indian Institute of
67%
Computer (IIC) Computer (IIC)
SALIENT FEATURES
Amity International School
Saket Appejay School
New Greenfield School
Govt Boys Seconadry School
Local Shopping Complex
Near PVR Saket

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This is a local shopping complex located in Saket. Various shops are there. It’s the only local
shopping complex located in various Saket blocks.
2. PVR SAKET
FACT SHEET
City : South Delhi
Zone : Saket
SubZone: PVR Saket
Iways in that Area 0 Hype Locations 1
Percentage revenue of Sify Iway #DIV/0! Planned Market Share of Sify 100%
Total 0 0
Sify Plan
100% 100%
SALIENT FEATURES
Hype Location,Multiplex,Big Shops,Vidya Niketan,Gyan Bharti School,
Amity International,Birla Vidya Niketan,Red Roses,Several other Government Schools
Saket is an affluent area located in the south of Delhi.

P a g e | 25
PVR Saket
The PVR Complex has a variety of coffee shops, restaurants and fast-food joints. These include
McDonalds, Ruby Tuesday, Barista Coffee, Subway (restaurant), Pizza Hut, Azzuro, and many
others. The complex also has several trendy pubs/bars, like T'zers, Voda, and Buzz. The addition
of some more upscale eateries has led it to become more of a hotspot for citizens of Delhi
seeking finer fare.
3. Malviya Nagar Main Market

FACT SHEET
City : South Delhi
Zone : Malviya Nagar
SubZone: Main Market
Total No. Of Existing Cafes in that Area 5 No. Of Schools and Colleges
Café Names No of PCs Revenue Remarks

Internet Café 2 30
Cyber Cafe 4 750
Khatri Enterprises 10 500 n/a
Nagpal Communication 5 500 n/a
Sareen Enterprises 3 550
Total 24 2330
Sify Plan
PCDistribution Revenue Internet Café

Internet Café
12% 8% 1%
Cyber Cafe
Cyber Cafe 24%
17% 32%
21% Khatri Enterprises
Khatri Enterprises
21%
42% 22% Nagpal
Nagpal Communication
Communication
Sareen Enterprises Sareen Enterprises
Shopping Area
Big Shops

P a g e | 26
Malviya Nagar has two major commercial shopping areas and markets and a specialty hospital.
There are several neighborhood parks that are popular jogging and running areas. Malviya Nagar
has two markets, The Corner Market and The Main Market (closed on Tuesdays). These markets
cover the day to day and even some extravagant needs of the local residents. The Main Market
has several stores, including those selling vegetables, fruits, clothes, appliances etc. Malviya
Nagar is bounded by Panchsheel Enclave on the north, Sheikh Sarai on the east, Saket in the
south, and Sarvapriya Vihar on the west.
4. Malviya nagar Khirki extension

FACT SHEET
City : South Delhi
SubZone: Khirki Extension

Anmol Netzone 7 500
Vansh Net And Pool 9 650
Benchmark Print Solutions 7 450
Aman's Browsing Centre 6 350
Cyber Cafe 12 700
Cyber Cafe 12 500
Bytes On Fire Internet Café 20 2250
Cyber Cafe 6 700
Saini Gift and Gift 6 275
Sunny Cyber Café 5 450
Total 90 6825
Sify Plan
PCDistribution
7% 5% 8% Anmol Netzone
7% 10% Vansh Net And Pool
8% Benchmark Print Solutions
Aman's Browsing Centre
22% 7% Cyber Cafe
Cyber Cafe
13% Bytes On Fire Internet Café
13% Cyber Cafe
Saini Gift and Gift
Sunny Cyber Café
4% Revenue Anmol Netzone

7% 7% Vansh Net And Pool
10%
10% Benchmark Print Solutions
7% Aman's Browsing Centre
5% Cyber Cafe
Cyber Cafe
10%
33% Bytes On Fire Internet Café
7% Cyber Cafe
Saini Gift and Gift
Sunny Cyber Café
Malviya Public School
P a g e | 27
This is residential area mostly. Khirki extension mostly consists of small roads and streets. It’s a
crowded area. Small shops are here and there scattered. No particular shopping area is separately
recognizable. Gupta colony has some cyber cafes which has good number of customers.
5. Malviya Nagar Savitri Nagar
FACT SHEET
City : South Delhi
SubZone: Savitri Nagar

New Age Internet Café 5 350
Total 5 350
Sify Plan
New Age Internet

New Age Internet Café
Café
100% 100%

P a g e | 28
This sub zone is very close to Malviya nagar corner market. It has mostly small streets with small
shops. A very small market was present along the main road. Mostly market consisted of car
accessories shops.
6. Panchsheel Chirag Delhi

FACT SHEET
City : South Delhi
Zone : Panchsheel
SubZone: Chirag Delhi

Internet World 5 500
Om Sai Communcations 8 1000
Max Cyber Café 5 500 n/a
Vardhman 4 100
Cyber Café;N/A 4 225
Total 26 2325
Sify Plan
Internet World Internet World
10%
4%
15% 19% Om Sai 21% OmSai
Communcations Communcations
16% 22%
Max Cyber Café Max Cyber Café
31%
19% 43%
Vardhman Vardhman
Cyber Café;N/A Cyber Café;N/A

P a g e | 29
This area was small and low level area but densely populated. There were mostly hardware and
sanitary store shops were there. So on that basis of population staying over there one I way is
being suggested in that area.
7. Panchsheel Sheikh Sarai Phase II

FACT SHEET
City : South Delhi
Zone : Panchsheel
SubZone: SheikhSarai Ph-II
Total Revenue Generated from Iway Internet Browsers in Café Daily

Surf In Café 6 450
Total 6 450
Sify Plan
Surf In Café
Surf In Café
100% 100%
Vocational Training College

Bhagat Singh College

P a g e | 30
This is the area surrounded by the colleges like Bhagat Singh College; a general market was also
there. It has two phases: Sheikh Sarai Ph-I and Sheikh Sarai Ph-II. But the potential could be
found in sheikh Sarai II, as near to that we have two big colleges of Delhi University viz. Bhagat
Singh College and College for vocational studies.
8. Qutab Institutional area Ber Sarai

FACT SHEET
City : Delhi (south)
Zone : Qutab institutional area
SubZone: Ber Sarai
Total Revenur Generated from All Cafes 4200 No. Of Hospitals/ Nursing Homes in that Area
Total Revenur Generated from Iway 0 Internet Browsers in Café Daily

Super Fast cyber café 8 800
All Time Cyber Café 5 400
Pawar Cyber Café 10 600
Net Internet Cybetr café 14 1100
net 4 cyber café 10 800
Om cyber café 5 500
Total 52 4200
Sify Plan
Super Fast cyber Super Fast cyber café
café
10% 15% All Time Cyber Café 12% 19%
19% 10% All Time Cyber Café
19% 10%
Pawar Cyber Café
19% Pawar Cyber Café
14%
27% Net Internet Cybetr 26%
café Net Internet Cybetr
net 4 cyber café café
net 4 cyber café
Om cyber café
Om cyber café

P a g e | 31
It is a highly densely populated area. There are 6 existing cyber café and cyber owners were
interested in converting to an organized cyber café. In this subzone there is a huge potential for
the cyber café as in this area we have JNU near to it and in this small DDA market complex only
we have near about walk inn’s more than 5000. Out of 5000 more than belong to student
community who come for report binding or work related to thesis etc. so we can proposed 2 I
way in that area. And also a revision of this area should be done after 6 months if we could find
any more potential
9. Katwaria Sarai

P a g e | 32
FACT SHEET
Zone : Qutab Institutional Area
SubZone: Katwaria Sarai

Dotnet Cyber café 9 800
windows world cyber café 6 1000
Hindustan Cyber café 14 800
OM Namah Shivay Cyber Café 15 2200
Gaming Internet Café 16 3000
Super cyber café 12 750
solanki cyber café 7 1000
Nellanchal Cyber Café 20 1900
Fundoo Internet Service 8 1000
San india Cyber Café 17 2700
ishwar singh cyber café 10 500
Total 134 15650
Sify Plan
PCDistribution Revenue Dotnet Cyber café

Dotnet Cyber café
windows world cyber café
windows world cyber café
Hindustan Cyber café
7% 7% 5% Hindustan Cyber café 3%5% 7%
13% 17% 5%
10% OM Namah Shivay Cyber Café OM Namah Shivay Cyber
6% 6% 14% Café
11% Gaming Internet Café Gaming Internet Café
15% 12%
12% 7% 5% 19%
5% 9% Super cyber café Super cyber café
solanki cyber café solanki cyber café
Nellanchal Cyber Café
Nellanchal Cyber Café
Fundoo Internet Service
Fundoo Internet Service
San india Cyber Café
San india Cyber Café
ishwar singh cyber café
There were lots of cyber café and no and only one I-way is there. There is a potential for I-way in
that area because of Qutab institutional area nearby to that, where many management institute
and others colleges are there just because of that there is a huge inflow of a lot of students in that
area.
10. R.K.Puarm Sector 8

P a g e | 33
FACT SHEET
Zone : R.K. puram
SubZone: Sector 8

Anuj communication 10 2000
Total 10 2000
Sify Plan
Anuj Anuj
communication communication
100% 100%
11. R.K. Puram Sector 9

P a g e | 34
FACT SHEET
Zone : R.K. Puram
SubZone: Sector 9

Manish Cyber Café 6 780
True net Café 3 510
Total 9 1290
Sify Plan
33% Manish Cyber Café
40% Manish Cyber Café
67% 60%
True net Café True net Café
R. K. Puram is divided into a total of thirteen sectors. All the sectors have the same
infrastructural layout. These sectors are fully residential colonies. All the sectors have central
D.D.A. markets that consist of small ‘kirana’ stores. The markets were small and congested and
no expansion is suggested in these areas.
12. Satya Nikaetan

P a g e | 35
FACT SHEET
Zone : Satya Niketan
SubZone: Satya Niketan

Hariom Cyberia 12 2400
Cyber Point 6 1500
Cyber Point 10 1500
Rawat Cyber Café 10 1200
E-zone Cyber Café 10 1100
Internet World 8 640
Fixed point Cyber Café 10 1500
Cyber Palace 8 800
Total 74 10640
Sify Plan
HariomCyberia
HariomCyberia
11% 16% Cyber Point 8%
14% 23% Cyber Point
14% 8% Cyber Point 6% Cyber Point
11% 13% 14%
Rawat Cyber Café 10% Rawat Cyber Café
14% 13%
E-zone Cyber Café 11% 14%
E-zone Cyber Café
Internet World Internet World
Fixed point Cyber Café Fixed point Cyber Café
Cyber Palace Cyber Palace
This is a residential cum commercial area with a lot of hostels and P.G. facilities, especially for
girls. This is just opposite to Venkateshwara College and near by Delhi south campus. There is a
government college adjacent to this locality. There is a huge scope for cyber cafes, around 8
cyber café are there in the area. Because of near by south campus area there is a huge inflow of
student in the area.
13. Mehraulli main market

P a g e | 36
FACT SHEET
Zone : Mehraulli
SubZone: Mehraulli Main Market

Bakshi Cyber café 6 1020
Vikas Cyber café 4 600
Cyber Zone 13 1300
Total 23 2920
Sify Plan
26% Bakshi Cyber café
35% Bakshi Cyber café
44%
57%
17% Vikas Cyber café
21% Vikas Cyber café
Cyber Zone
Cyber Zone
This is a market very much congested seems to be like a big market near about 1000 shops more
of general store and cloth shops. Already one I-way is there still one could be open because of the
potential of the market. Due to the walk-ins of the customers in the area one more I-way could be
proposed and opened in that area.
14. Mehraulli Lado Sarai

P a g e | 37
FACT SHEET
Zone : Mehraulli
SubZone: Lado Sarai

Star Cyber Café 10 1000
Cyber Café 7 350
S.K. network Cyber Café 6 600
Internet Café 6 1020
E-intelligence and solutions 12 1080
Total 41 4050
Sify Plan
Star Cyber Café
Star Cyber Café
29% 24% Cyber Café 27% 25%
Cyber Café
17% 8%
15% S.K. network Cyber
Café 25% 15% S.K. network Cyber
15%
Café
Internet Café
Internet Café
E-intelligence and
solutions E-intelligence and
solutions
This is a market where we have seen more than 5 café but no I- ways. Market is having a
expected revenue of about 5000 but we could not find even a single I-ways so 3 I-way could be
proposed in this area.

P a g e | 38
15. R.K. puram Munirka

FACT SHEET
Zone : R. K. Puram
SubZone: Munirka
in that Area 0 Hype Locations
No. Of P.C. in 0 No. Of good Res. Complex & Households

Network cyber services 6 960
Speed I way cyber café 10 1000
Bharat cyber café 10 800
Fast world cyber café 11 1100
Rush Inn Cyber café 9 765
No Limits Cyber Café 9 900
Abhishek Cyber café 7 1050
Raju Cyber Café 9 630
Sangam Cyber Café 8 1200
Super Cyber Café 16 2400
Amit Cyber Café 12 1200
Pannu Cyber Café 20 1600
BGN cyber Café 20 1200
Cyber World 15 2700
Hind Cyber café 20 1600
Friends Cyber Café 13 780
Jet Cyber Café 9 630
Cyber Zone 7 560
Suraj Cyber Zone 8 560
Reliable Cyber Café 10 800
Speed point Cyber Café 8 800
Total 237 23235
Sify Plan

P a g e | 39
Nothing more could be said about this area. The facts itself are saying the whole story. More than
20 cyber café are there generating a daily revenue of near about 20000. It is not a side business in
that market. It is a main business in this market. So we proposed launching of I ways in a phased
manner. To begin with we should take a target of 6 I ways, but after that we should revise our
target after 6 months and should try to get our number to 10 in that area

P a g e | 40
16. Vasant Vihar C-block market
FACT SHEET
City : Delhi(south)
Zone : Vasant vihar
SubZone: C-Block Market
Total Revenur Generated from All Cafes 1000 No. Of Hospitals/ Nursing Homes in that Area 1

GLOBAL INTERPRISE 5 1000
Total 5 1000
Sify Plan
GLOBAL INTERPRISE
100% GLOBAL INTERPRISE
100%
SALIENT FEATURES
PVR Priya Cinema
Area with very posh market and there is already a I-way. And if we see other area of vasant vihar
it is full of embassy and it is a posh colony. The I-ways already there have discontinued its
business over there. In this zone we have already one cyber café generating revenue of near about
1000 rupees. So no proposal of I-way in that market.

P a g e | 41
17. Kalkaji Govind puri

FACT SHEET
City : Delhi(south)
Zone : kalkaji
SubZone: Govindpuri
Total No. Of P.C. in that Area 52 Daily Student inflow in that Area 1500

Cyber Cafe 14 1000
AMBEY COMMUNICATION 5 500
AVR CYBER CAFÉ 3 210
WADHWA TELECOM CENTER 5 750
Cyber Cafe 15 2250
SAI CYBER CAFÉ 10 500
Total 52 5210
Sify Plan
Cyber Cafe Cyber Cafe
19% AMBEY 10% 19%
27% AMBEY
COMMUNICATION
AVR CYBER CAFÉ 10% COMMUNICATION
29% 9% 43% 4% AVR CYBER CAFÉ
6% WADHWA TELECOM 14%
10%
CENTER WADHWA TELECOM
Cyber Cafe CENTER
Cyber Cafe
SAI CYBER CAFÉ
SAI CYBER CAFÉ
SALIENT FEATURES
ACHARYA NARENDRA DEV COLLEGE
It’s a very local market with near about 17 streets. In this market we have almost shops of every
kind. This is an area where we have schools and colleges in near locations. On the basis of
student inflows in these location and the revenue existing cyber café’s are earning we can suggest
3 I-ways in these locations.

P a g e | 42
18. Kalkaji CR Park

FACT SHEET
City : Delhi(south)
Zone : kalkaji
SubZone: CR Park

Cyber Cafe 5 600
CYBER ZONE 8 1000
13 1600
Sify Plan
38% Cyber Cafe 37%

Cyber Cafe
62% 63%
CYBER ZONE
CYBER ZONE
SALIENT FEATURES
Desh Bandhu College
C.R. Park is a posh colony. In this we have small DDA markets in which we have small cyber
café’s and other shops. In this zone we have only 2 cyber café generating 1600 rupees in total. So
on the basis of this we can propose a I-way in this area because of nearby residential colony.

P a g e | 43
19. Vasant Kunj Masood pur

FACT SHEET
City : Delhi(south)
Zone : Vasant kunj
SubZone: Masoodpur

Cyber Cafe 5 1300
MICRO WORLD COMMUNICATION 9 2000
KAIZEN INTERNET 16 2000
Total 30 5300
Sify Plan
Cyber Cafe
Cyber Cafe
17% 24%
38%
53%
30% MICRO WORLD
COMMUNICATION MICRO WORLD
38%
COMMUNICATION
KAIZEN INTERNET
KAIZEN INTERNET
In the total vasant kunj we have only 1 big market on the name of Massod pur. Rest we have
small DDA markets. In which we could not find even a single café. But in the area of Massod pur
we are being able to find 3 cyber café generating revenue near about 5300. But these cyber café
generate more of there revenue by international tele calling. So on the basis of this we can
suggest one I-way in this area.

P a g e | 44
20. Greater Kailash Kailash Colony
FACT SHEET
City : Delhi(south)
Zone : Greater Kailash
SubZone: Kailash Colony

VERONICA 7 900
7 900
Sify Plan
VERONICA
VERONICA
100% 100%
It is a market in which we have only one cyber café in the area. But we have a huge inflow of
students in the area because of coaching centre in the area. And also in this market we have huge
walk-ins in the market. So in this market also we can have a I-way to utilize the market potential
of this area.

P a g e | 45
21. Greater Kailash M Block

FACT SHEET
City : Delhi(south)
Zone : Greater Kailash
SubZone: M Block

M5 INTERNET CAFÉ 6 780
6 780
Sify Plan
M5 INTERNET CAFÉ
100% M5 INTERNET CAFÉ
100%
M block market is a small market in which we have few expensive shops in which it is hard to
open a new cyber café. In order to tap this market we have to convert existing Café into a I-way.
And this market has a huge potential if a I-ways could be opened in this area.

P a g e | 46
22.Kalkaji Nehru Palace

FACT SHEET
City : Delhi(south)
Zone : kalkaji
SubZone: Nehru Place

INTERNET JUNCTION 10 1500
SAISPARSH REPROGRAPHIA 6 2175
16 3675
Sify Plan
INTERNET
38% 41% INTERNET JUNCTION
JUNCTION
62% 59%
SAISPARSH
REPROGRAPHIA SAISPARSH
REPROGRAPHIA
SALIENT FEATURES
Nehru Shopping Complex
It’s a Big PC hardware software market. In nearby location we have offices of big companies.
Also it’s a very crowded market with only 2 cyber cafes in the area bringing the market potential
to 3600 rupees. On the basis of customers walk-ins we can suggest a I-way in this area.

P a g e | 47
23. Kalkaji main market

FACT SHEET
City : Delhi(south)
Zone : kalkaji
SubZone: Main Market

BHARAT COMMUNICATION 3 250
KALKAJI COMMUNICATION 7 1000
JMD 15 3500
FASTEST CAFÉ 18 3000
N.S. COMUNICATION 3 300
BELA CYBER CAFÉ 13 1300
CYBER WORLD 9 900
COMPUTER PARADISE 7 750
DESTINY INTERNET CAFÉ 6 1200
Total 81 12200
Sify Plan
BHARAT COMMUNICATION BHARAT COMMUNICATION
9% 7% 4% 9% 2% 8%
KALKAJI COMMUNICATION
6% 10% KALKAJI COMMUNICATION
11% 18% JMD 7% JMD
29%
FASTEST CAFÉ 11% FASTEST CAFÉ
16% 2%
4% 22% N.S. COMUNICATION N.S. COMUNICATION
25%
BELA CYBER CAFÉ BELA CYBER CAFÉ
CYBER WORLD CYBER WORLD
COMPUTERPARADISE COMPUTERPARADISE
DESTINY INTERNET CAFÉ DESTINY INTERNET CAFÉ
SALIENT FEATURES
Desh Bandhu College
If we see the Kalkaji main market it’s full of potential because of the location of the area and
customer walk-ins in the area. In this area we have near about 9 cafes generating revenue of
12000. So in this area we will propose 4 I-ways so that we can tap the market.

P a g e | 48
24. South Extension 1

City:South Delhi
Zone :South Extension
SubZone: 1
No. Of P.C. in Iway 0 No. Of good Res. Complex & Households 0
Total Revenur Generated from Iway 0 Internet Browsers in Café Daily 0
Café Names No of PCs Revenue per PC TOTAL REVENUE

Taslim Cyber Zone 10 140 1400
Cyber World 5 80 400
Kotla Comuters 10 120 1200
Dotcom Cyber Café 8 80 640
Net Solutions 9 140 1260
Cyber Vatika 6 90 540
e.net Cyber Café 15 140 2100
Cyber Savvy 6 60 360
Zamil cyber café 10 150 1500
Universal Computer Centre 9 120 1080
Urvi Enterprize 8 90 720
Cyber Cafe 12 140 1680
Total 108 1350 12880
Sify Plan
PCDistribution
TaslimCyber Zone
Revenue TaslimCyber Zone
Cyber World Cyber World
11% 9% 5% 13% 11% 3%
7% Kotla Comuters 6% Kotla Comuters
9% 9%
8% Dotcom Cyber Café 8% Dotcom Cyber Café
8% Net Solutions 5%
Net Solutions
9% 12% 10% Cyber Vatika
8% Cyber Vatika
6% 6% 3% 4%
14% e.net Cyber Café
16% e.net Cyber Café
Cyber Savvy Cyber Savvy
Zamil cyber café Zamil cyber café
Universal Computer Centre Universal Computer Centre
Urvi Enterprize Urvi Enterprize
This is a semi posh market in which we have around 12 cyber café. In this market we have
potential of around 13000. In this area we have big showrooms. On the basis of revenue we can
suggest around 12 I-ways in this location. Near to this market we have small institute like NIIT.
So this market has a great potential we need to be tapped.

P a g e | 49
25. South Extension 2
City:South Delhi
Zone :South Extension
SubZone: 2

Cyber Space 5 60 300
PVM 6 100 600
Orion Computers 9 80 720
Dream Search 7 70 490
Vijay Cyber Café 6 80 480
Cyber Link 7 80 560
Cyber Cafe 10 120 1200
Batra Infotech 11 100 1100
Cyber Planet 8 90 720
Total 69 780 6170
Sify Plan
PCDistributionCyber Space Revenue Cyber Space

12% 7% PVM 12% 5%
9% 10% PVM
16% Orion Computers 18% 11% Orion Computers
13%
Dream Search 8% Dream Search
14% 10%
Vijay Cyber Café 19% 8% Vijay Cyber Café
10% 9%
Cyber Link
9%
Cyber Link
Batra Infotech Batra Infotech
Cyber Planet Cyber Planet
This market is also similar to south extension 1 market. In this we have 9 cyber cafes generating
revenue of 6170. So to tap this market of we are proposing 5 I-way in this area to tap this market

P a g e | 50
26. Lajpat Nagar 1

City:South Delhi
Zone :Lajpat Nagar
SubZone: 1

Jaya Cyber Café 13 70 910
Wepro System 9 60 540
Cyber Cafe 8 80 640
ZAP 2 12 100 1200
ZAP 8 60 480
Shankar 2 50 100
S.S.Communications 3 80 240
Total 55 500 4110
Sify Plan
Jaya Cyber Café Jaya Cyber Café
4%5% 2%6% 22%

15% 24% Wepro System 12% Wepro System

16% 13%
22% 29%
ZAP 2 ZAP 2
14% 16%
ZAP ZAP
Shankar Shankar
S.S.Communications S.S.Communications

P a g e | 51
27. Lajpat Nagar 2

City:South Delhi
Zone :Lajpat Nagar
SubZone: 2

Sarkaria Cyber Café 4 60 240
NETLAB 2 70 140
Web World 7 120 840
Total 13 250 1220
Sify Plan
Sarkaria Cyber Café 20% Sarkaria Cyber Café
31%
54% 11%
15% 69%
NETLAB NETLAB
Web World Web World

P a g e | 52
28. Lajpat Nagar 4

City:South Delhi
Zone :Lajpat Nagar
SubZone: 4

Khosla Associates 8 100 800
Kool Cyber 4 80 320
Alfa Technology 9 70 630
Cyber Cafe 6 70 420
Total 27 320 2170
Sify Plan
Khosla Associates Khosla Associates
19%
22% 30% 37%
Kool Cyber Kool Cyber

29%
33% 15%
15%
Alfa Technology Alfa Technology
This is the area in which 4 markets have similarity in nature. The only attraction of these areas is
the central market. In these areas we have several government and private schools as well. In all
these markets we have 14 cyber cafes in total. Total propose I-way in these areas are 3.

P a g e | 53
29. Sarojni Nagar Laxmi Bai Nagar

FACT SHEET
City : South Delhi
Zone : Sarojini Nagar
SubZone: Laxmi Bai Nagar
Total No. Of P.C. in that Area 7 Daily Student inflow in that Area Moderate
No. Of P.C. in Iway 0 No. Of good Res. Complex & Households Moderate
Total Revenue Generated from All Cafes 1000 No. Of Hospitals/ Nursing Homes in that Area 0
Total Revenue Generated from Iway 0 Internet Browsers in Café Daily 60

Cyber Point 7 1000
Total 7 1000
Sify Plan
Cyber Point
Cyber Point
100% 100%
SALIENT FEATURES
Residential Area
High Tourist Inflow
This is situated on the right of ring road when moving towards Dhaula Kuan. It’s a highly
residential locality with hardly any commercial place. It has a central DDA market with many
small shops. It has a post office on the inner side. There is a big women hostel behind this
locality.

P a g e | 54
30. R.K. Puram Safdurjung Enclave

FACT SHEET
City : South Delhi
Zone : RK Puram
SubZone: Safdurjung Enclave
Total No. Of P.C. in that Area 29 Daily Student inflow in that Area Many

Dimensions 8 900
Telecomhut 12 600
Cyber World 4 400
Akia Cyber 5 100
Total 29 2000
Sify Plan
PCDistribution 5%
Revenue
17% 28% Dimensions 20% Dimensions
14% 45%
Telecomhut
Telecomhut
Cyber World 30%
41%
Cyber World
Akia Cyber
Akia Cyber
SALIENT FEATURES
Two Café Coffee Days
Two Shopping Centres
Residential Area
This area is a residential in nature where we have 4 cyber café and along with 2 schools. Also
this area is ensuring inflows of many students in this area. This area is ensuring daily revenue of
2000. So on the basis of our calculation we are suggesting one I way in this area

P a g e | 55
31. INA Kidwai Nagar

FACT SHEET
City : South Delhi
Zone : INA
SubZone: Kidwai Nagar
Total No. Of P.C. in that Area 7 Daily Student inflow in that Area High

Carrieers Commercial Instt 7 150
Total 7 150
Sify Plan
Carrieers
Commercial Instt Carrieers Commercial
100% 100% Instt
SALIENT FEATURES
Residential Area
Delhi Hatt This is a totally different area situated near lakshmi Bai Nagar with no scope for
cyber cafes as there are no potential customers there. It has CPWD enquiry office nearby and is
close to Sarojini Nagar Bus terminal.
Kidwai Nagar West
It’s a fully residential area and has INA market nearby.

P a g e | 56
32. INA Market

FACT SHEET
City : South Delhi
Zone : INA
SubZone: INA Market
Total No. Of P.C. in that Area 5 Daily Student inflow in that Area Moderate
Total Revenue Generated from All Cafes No. Of Hospitals/ Nursing Homes in that Area 0
Percentage revenue of Sify Iway #DIV/0! Planned Market Share of Sify 100%

Ankit Printers 5
Total 5 0
Sify Plan
0%
Ankit Printers
Ankit Printers
100%
SALIENT FEATURES
INA Market itself
Delhi Haat
High tourist inflow

P a g e | 57
33. Maharani Bagh Bhogal

FACT SHEET
City : New Delhi
Zone : Maharani Bagh
SubZone: Bhogal Main market

Max Cyber Café 15 2000
Cybernet 13 1600
Softnet 15 2500
Ozone Cyber Café 7 1000
Total 50 7100
Sify Plan
Max Cyber Café Max Cyber Café
14% 14% 28%
30%
30% Cybernet
35% Cybernet
26% 23%
Softnet
Softnet
Ozone Cyber Café

Ozone Cyber Café
SALIENT FEATURES
SBI
Oriental Bank
SHOPPING CENTER
Bhogal is an area which is giving huge revenue just from 4 cyber café. In this area we have
suggested 5 I ways as this is an area which can be more exploded in future

P a g e | 58
34. Maharani Bagh Nizamuddin Basti

FACT SHEET
City : New Delhi
Zone:Maharani Bagh
SubZone: Nizamuddin Basti

Shanawaz Café 8 700
Shazad Cyber café 6 600
Zaki Cyber Café 8 1500
Golbal connection 5 800
Total 27 3600
Sify Plan
Shanawaz Café Shanawaz Café
18% 30% 22% 19%
Shazad Cyber café 17%

30% Shazad Cyber café
22% 42%
Zaki Cyber Café
Zaki Cyber Café
Golbal connection
Golbal connection
SALIENT FEATURES
hotels
highly tourist inflow
near bus stand & railway station
SBI
PNB
Like Bhogal this is also a unexploded area which can be explored in future. For this purpose we
have suggested 3 I ways in this area.

P a g e | 59
35. Friends colony Taimoor Nagar

FACT SHEET
City : New Delhi
Zone : Friends Colony
SubZone:Taimoor Nagar

Internet Café 8 700
Dot Net 9 900
Star Café 4 400
Total 21 2000
Sify Plan
19% Internet Café 20% Internet Café
38% 35%
43% Dot Net

45% Dot Net
Star Café
Star Café
SALIENT FEATURES
SBI
Meerabai polytechnic
Taimoor nagar is adjacent to bharat nagar. This area is known for gurudwara and is near to meera
bai Polytechnic University. It consists of the average-level income group. In this area we are
suggesting 3 I ways.

P a g e | 60
36. Ashram
FACT SHEET
City : New Delhi
Zone : Maharani Bagh
SubZone: Ahsram

speedex 15 1500
Baba internet Café 10 1200
Ganga internet 9 1500
DHR Computer Centre 11 1000
Fusion Soft 11 1200
Total 56 6400
Sify Plan
speedex
speedex
20% 27% 19% 23%
Baba internet Café
16% Baba internet Café
19%
18% Ganga internet 19%
16% 23% Ganga internet
DHR Computer
Centre DHR Computer Centre
Fusion Soft
Fusion Soft
SALIENT FEATURES
hotels
In ashram already we have 5 cyber café generating daily revenue of 6400. So we can have a
potential of 6 I ways in this area. In this area money factor play an important role.

P a g e | 61
37. New Friends colony Sarai Julena

FACT SHEET
City : New delhi
SubZone: Sarai julena

Ipsa Cyber Café 10 2000
Rahul internet 15 1200
N4U 6 800
laxmi Café 10 1500
Netplanet Sufing 11 1200
Total 52 6700
Sify Plan
Ipsa Cyber Café Ipsa Cyber Café
21% 19% 18% 30%
Rahul internet Rahul internet
19% 22%
29%
N4U 18%
12% 12% N4U
laxmi Café
laxmi Café
Netplanet Sufing
Netplanet Sufing
SALIENT FEATURES
hotels
Hospital
Shoping Comlex
It is a highly commercial location with the majority of commercial spots on the roadside. It
also includes community center. The internal areas were semi- residential with many small shops
around the congested lanes.

P a g e | 62
38. Friends colony Bharat Nagar

FACT SHEET
City : New Delhi
SubZone: Bharat Nagar

Malik Café 10 1400
Digital Café 12 900
Total 22 2300
Sify Plan
Malik Café 39%

45% Malik Café
55%
61%
Digital Café
Digital Café
SALIENT FEATURES
This place is mix of residential commercial and gow-downs. This area is populated with average-
level income group. As we know that this area is a average level income group, which is
considered to the target segment for a cyber café. So we can target to open 2 I ways in that area.

P a g e | 63
39. Okhla joga bai

FACT SHEET
City : New Delhi
Zone : Okhla
SubZone: Jogabai
No of PCs Revenue
The hidden World Cybercafe 14 1800
Dot Com 8 700
Malik cyber café 8 800
Total 30 3300
Sify Plan
The hidden World The hidden World
27% Cybercafe 24%
Cybercafe
46%
55%
Dot Com 21%
27% Dot Com
Malik cyber café

Malik cyber café
In this area we can have a potential to open 3 I ways

P a g e | 64
40. Okhla zakir nagar

FACT SHEET
City : New Delhi
Zone : Okhla
SubZone: Zakir Nagar

Touch Stone Communication 12 1400
tyyeb cyber Café 8 1500
Alfa Cyber Café 10 2000
San cyber Café 8 900
Cyber zone 13 1800
Hashworld 6 400
Total 57 8000
Sify Plan
Touch Stone Touch Stone
Communication 5% Communication
10% 21% tyyeb cyber Café 17%
23% tyyeb cyber Café
23%
14% Alfa Cyber Café 19%
11% Alfa Cyber Café
14% 18% San cyber Café
25% San cyber Café
Cyber zone
Cyber zone
Hashworld
Hashworld

P a g e | 65
41. Okhla batla house

FACT SHEET
City : New Delhi
Zone : Okhla
SubZone:Batla House

Arshad Cyber Café 8 1200
Cyber Communication 12 1800
Azmat Café 6 600
Rose Cyber café 6 800
The Café 8 500
B&B Computer 10 500
Total 50 5400
Sify Plan
Arshad Cyber Café
Arshad Cyber Café
16% Cyber 9% 9% 22%
20%
Communication Cyber Communication
16% 24% Azmat Café 15%
Azmat Café
12% Rose Cyber café 11% 34%
12%
Rose Cyber café
The Café
The Café
B&B Computer
B&B Computer

P a g e | 66
42. Okhla abulfazal 2

FACT SHEET
City : New Delhi
Zone : OKHLA
SubZone: Abulfazal 2

Nazim Café 5 300
Almanama Computer 10 1200
Cyber World 11 2200
Total 26 3700
Sify Plan
Nazim Café 8%
19% Nazim Café
42% 32%
60%
Almanama
39% Computer Almanama Computer
Cyber World
Cyber World
SALIENT FEATURES
hotels
ashrams
highly tourist inflow

P a g e | 67
43. Sarita vihar m&n block

FACT SHEET
City : New Delhi
Zone : Sarita Vihar
SubZone: Near M&N Block

Sahoo Cyber café 4 800
Subash cyber café 5 800
Net world cyber Café 12 2400
Total 21 4000
Sify Plan
Sahoo Cyber café
19% 20% Sahoo Cyber café
57% 24% 60% 20%

Subash cyber café
Subash cyber café
Net world cyber

Café Net world cyber Café

P a g e | 68
44. Abul fazal 1

FACT SHEET
City : South Delhi
Zone : OKHLA
SubZone: AbulFazal2

Muqueem Café 8 700
Total 8 700
Sify Plan
Muqueem Café
100% 100% Muqueem Café

P a g e | 69
45. Okhla Tughlkabad

FACT SHEET
City : New Delhi
Zone :Okhala
SubZone:Tuglakabad

P G cyber Café 4 500
Sana Café 8 900
Giri Cyber café 8 600
Ritin Café 6 800
Total 26 2800
Sify Plan
P G cyber Café P G cyber Café
23% 15% 29% 18%
Sana Café
31% Sana Café
32%
31% 21%
Giri Cyber café
Giri Cyber café
Ritin Café
Ritin Café

P a g e | 70
46. Sarita vihar Madanpur khadar

FACT SHEET
City : New Delhi
Zone : Sarita Vihar
SubZone:Madanpur Khadar

Sunny cyber café 8 1000
N.S,Cybercafe 11 300
Master compute café 7 700
Anil Café 5 800
Cynet 6 500
Oxford Cyber café 4 800
Mediapoint Cybercafe 4 600
Total 45 4700
Sify Plan
Sunny cyber café
Sunny cyber café
9% 18% N.S,Cybercafe 13% 21%
9% N.S,Cybercafe
17%
13% 6%
24% Master compute Master compute café
11% café 11% 15%
16% Anil Café 17% Anil Café
Cynet Cynet
Oxford Cyber café Oxford Cyber café

Mediapoint Cybercafe

P a g e | 71
Market Mapping Sheet Sub zone Wise
SubZone No of Tota Total Propose Existin Balance

Existin l Revenue/da d I-ways g I- Market
g PC’s y ways Potenti
Cafes al
Saket
J Block Market 2 18 3000 1 0 1
PVR Saket 0 0 0 1 0 1
HauzRani Market 0 0 0 0 0 0
Press Enclave 0 0 0 0 0 0
Malviya Nagar
Main Market 5 24 2330 1 1 0
Khirki Extension 10 89 6825 4 0 4
Shivalik Market 0 0 0 0 0 0
Gitanjli Market 0 0 0 0 0 0
Nav Jeevan Vihar 0 0 0 0 0 0
Mohan Singh 0 0 0 0 0 0
Market
Panchsheel
Panchsheel 0 0 0 0 0 0
Enclave
Panchsheel Park 0 0 0 0 0 0
Soami Nagar 0 0 0 0 0 0
Savitri Nagar 1 5 350 0 0 0
Chirag Delhi 5 26 2325 1 0 1
Sheikh Sarai Ph-I 0 0 0 0 1 0
Sheikh Sarai Ph-II 1 6 450 1 0 1
Mehrauli
LADO SARAI 5 41 4050 3 0 3
MEHRAULI MAIN 3 23 2920 2 1 1
MARKET
Qutab Institutional Area
KATWARIA SARAI 11 134 15650 5 1 4
BER SARAI 6 52 4200 2 0 2
R K Puram
MUNIRKA 21 237 23235 6 0 6
MARKET
SECTOR 7 - - - - - -
SECTOR 9 2 9 1290 0 0 0
SECTOR 3 - - - - - -
SECTOR 12 - - - - - -
SECTOR 6 - - - - - -
SECTOR 8 1 10 2000 1 0 1

P a g e | 72

Cafes al
SECTOR 1 - - - - - -
Moti Bagh - - - - - -
Safdarjung 4 29 2000 1 0 1
Enclave
Satya Niketan 8 74 10640 5 2 3

South Campus 0 0 0 0 0 0
Vasant Vihar
C Block 1 0 5 1000 0 0
Vasant Kunj
Masood Pur 3 30 5300 1 0 1
Kalkaji
Govindpuri 6 52 5210 3 0 3
Main Market 9 81 12200 4 0 4
CR Park 2 13 1600 1 0 1
Nehru Place 2 16 3675 1 0 1
GK
M Block 1 6 780 1 0 1
Kailash Colony 1 7 900 1 0 1
Market
INA
INA Market 1 5
Kidwai Nagar 1 7 150 1 0 1
Yusuf Sarai
Gurudwara - - - - - -
Market
Nirula's Market - - - - - -
Aiims Market - - - - - -
Uphaar Market - - - - - -
M Block Market - - - - - -
Sarojini Nagar
Naoroji Nagar - - - - - -
Laxmi bai Nagar 1 7 1000 1 0 1
Main Market - - - - - -
Mohammadpur - - - - - -
Bikajikama Place - - - - - -
Netaji Nagar - - - - - -
MainRoad Market - - - - - -
Yeshwant - - - - - -
Complex
Green Park
SDA Market - - - - - -
Green Park Main - - - - - -

P a g e | 73

Cafes al
Market
Aurobindo Place - - - - - -
Hauz Khas - - - - - -
Village
South Extension
South Extension 12 108 12880 12 0 12
Ph-I
South Extension 9 69 6170 5 1 4
Ph-II
Lajpat Nagar
Lajpat Nagar I 7 55 4110 3 1 2
Lajpat Nagar II 3 13 1220 1 1 0
Lajpat Nagar 4 4 27 2170 2 2 0
Maharani Bag
Nizammudin 4 27 3600 3 0 3
Bhogal Market 4 50 6000 5 0 5
Ashram 5 56 6400 6 0 6
Friends Colony
Taimoor Nagar 3 21 2000 2 0 2
Bharat Nagar 2 22 2300 2 0 2
Saray Julena 5 54 5700 4 1 3
Okhla
Jakir Nagar 6 57 8000 6 0 6
Joga Bai 3 30 3300 3 0 3
Batla House 6 50 5400 5 1 4
Abul Fajal 1 3 26 3700 3 0 3
Abul Fajal 2 1 8 700 0 0 0
Tughlakabad Extn 4 26 2800 1 0 1
Sarita Vihar
Madanpur 7 45 4700 4 0 4
Khadar
M & N Block 3 21 4000 1 0 1

P a g e | 74
Total Summary of the Data
Comput Telec Compu Bi Gues E Hype Big Prope O

er om ter g t mpt Locatio Shop rty ther
Trainin Deale Dealer PC Hous y ns s Deale s
g r O e Sho r
Centre ps
Chirag Delhi 1 1 1
Saket 1 0
J Block 15 2 7
Khirki Extn 2 13 1
Khirki Village 0
Malviya Nagar 6 3 1 1 12 13 28
main market
Savitri nagar 3 2 1 1
Hauzrani 1 1 5
market
Shivalik market 4 7 9
Sheikh sarai 3 6 10 3
Ber sarai 6 1 1 7
Katwaria sarai 4 6 3 7
Rkp sector1 2
Munirka 7 9 3 5 6 16
Sector12 2 2
Sector6 1 1 3
RKP sector9 1 0
Sector8 1 2
Satya niketan 2 3 9 0
Ladoo sarai 1 1 3 2
Mehraulli main 1 1 2 1 5 4
market
Gk 1 1 2 1 5 2 4
Vasant vihar c 3 8 5 7
and a block
G.K. 2 1 6 6
C.R. park 2 1 3 6 10 10

P a g e | 75
Vasant kunj 11 3 7
Govind puri 2 6 2 1 7 7 9
Kailash colony 1 2
M block market 0
Kishan garh 1 0
vasant kunj
Kalkaji main 4 1 2 3 5 4 11
market
Massod pur 1 1 1 1 0
Nehru palace 1 1
Lajpat nagar 1 2 2 2 2
Lajpat nagar 2 2 1 4
Lajpat nagar 4 3
South extn. 1 1 6 1 2 1 5 22
South extn. 2 24
Inamarket 0
Laxmi bai nagar 1 0
Green park 1 3 0
Sda market 1 0
Kidwai nagar 1 1 1 1 0
Aiims market 1 0
Gurudwara 9 1 0
market
Sarojni nagar 3 1 18 0
Safdurjung 4 1 10 9 0
Yusuf sarai 1 0
Safdurjung 3 0
Abul fazal 1 0
Abul fazal 2 0
Abul fazal 3 0
Ashram 2 5 23
Batla house 10
Bharat nagar 1 4 2 3
Bhogal 1 1 1 2 1 25
Janta flat sarita 0
vihar
Joga bal(okhla) 2 6
Madanpur 1 1 1 1 19
Khadar
Nizamuddin 2 1
Sarai jullena 1 3 1 28
Taimur nagar 1 2 1 3 2 8

P a g e | 76
Tughlkabad 2 0
Zakir nagar 2 17
Sarita vihar 1 2 13
Kilokri 2
CONCLUSIONS & RECOMMENDATIONS
• Sify should contact the government officials and try to open Sify I-Ways at the public
places like Railway Stations, Airports, Metro Stations, and Bus Stands. Here exist a very
good potential for new Sify I-Ways.
• Sify should collaborate with various high school and colleges to open Sify I-Ways at
campuses as student community can be greatly benefited.
• Sify should advertise more like more displays and it must make aware that what are the
benefits customers can get when they come to a Sify I-Way rather than a local cyber café.
• Currently Sify is using a flat rate for all its Sify I-Ways. This model needs to be
reconsidered. Our recommendation is that Sify should charge depending on the area the I-
Way is operating. If it’s a student majority area and the local cyber café is offering lower
rates then it’s very difficult for the Sify to generate revenue. So they must charge
depending on the area they are operating.
• Sify should introduce some promotion schemes. Like for first time SIfy I-Way users there
can be a scheme so that people get to start using I-Ways. Also on a continuous basis for
regular customers also some schemes should be launched so that they continuously use I-
Ways

P a g e | 77
ANNEXURES
QUESTIONNAIRE
Dear Sir/ Madam,
I request you to kindly spend a few minutes of your valuable time in filling up this
questionnaire.
Thank you.
1. Basic Details:
Name of the owner: _____________________________________________________________

Name of the browsing center:______________________________________________________
Address:
Pin Code
Ph no.
E- Mail ID:
Started operation on:
Date Month Year

P a g e | 78
2. Physical Area:
Total carpet area Sq. feet
LANDMARK (TO LOCATE):
1. Location:
Residential/ Commercial/ Mixed location
Particula Road Side Rear In a

rs facing Entranc Entranc comm.
e e comple
x
Gr. floor
I/ II Floor
III/ IV Floor
Are there any school / college nearby?
( ) No ( ) Yes
If yes, please mention the names
______________________________________________________________________
Air conditioning
( ) No ( ) Yes
If yes, mention brand and tonnage
3. Hardware Configuration:

P a g e | 79
Connectivity:
( ) Leased Line _______ KBPS ( ) ISDN _________KB PS
( ) PSTN _______ KBPS ( ) DSL _________ KB PS
( ) CABLE ________KBPS
Name of the current ISP(s):
Experience with ISPs in past:
( ) Excellent ( ) Good ( ) Average ( ) Bad
( ) Poor
Experience with other ISPs:
Name of ISP:
Experience:
( ) Excellent ( ) Good ( ) Average ( ) Bad
( ) Poor
Number of machines / PC’s _______
PC # Chip RAM Monitor CD ROM Misc. (web cam

Cel/PIV/PIII/AMD size etc.)

P a g e | 80
Interiors (privacy issue?)
( ) Simple along the wall layout (No Privacy)
( ) Partitions (minimal privacy)
( ) Cabins (High Privacy)
Facility for Internet Telephony available: ( ) Yes ( ) No
If yes, what is the ISP? ____________________________________________
Quality of voice:
( ) Excellent ( ) Good ( ) Average ( ) Poor
How many ISD booths around the cafe? _______________________________
Number of Tables:_________________________________________________
Ambience:
( ) Excellent ( ) Good ( ) Average ( ) Poor
4. Marketing and alliances
Any promotional activity? ( ) Yes ( ) No
(If yes, details) __________________________________________________________

P a g e | 81
Advertising and promo activities undertaken by the cafe:
( ) Newspaper inserts
( ) Local weekly ads
( ) Posters / Banners
( ) College / school activities
Revenues:___________________________
No. of walk ins: _______________Weekday________________Weekend.
Avg. Daily Collections: _________________
5. Customers data:
Rate per hour ________
Particula Peak Non Studen Membe

rs hour peak ts rs
hour
Rate /
hour
Type of customers: (in %age)
Male Female Total
Studen Wage Profession Tourist Others Total

t earners als s

P a g e | 82
What is the catchments area for your cafe?
____________________________________________________________________________________________
____________________________________________________________________________________________
______
6. Other Services:
Vending machines: ( ) Coffee ( ) Tea ( ) Soft drinks ( ) None
Printer: ( ) Color ()B/W
CD Writer: ( ) Optical Scanner( )
Others please specify: ________________________________________________
Are you willing to convert your browsing center into a Broadband Services Center?
( ) Yes ( ) No
If not, why?
____________________________________________________________________________________________
____________________________________________________________________________________________
____________________________________________________________________________________________
____________________________________________________________________________________

P a g e | 83
Thank you.
Person from who details collected:
Signature of the person:
Date:
Bibliography
Books
Marketing Management, Philip Kotler, Kevin Lane Keller
Marketing research, N. K. Malhotra
World Wide Web

P a g e | 84
www.sify.com
www.sifycorp.com
www.wikipidea.com
www.sifyiway.com
Data Bases
Data Base of Sify Tech Ltd.

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Market Mapping Potential for Sify I-Ways

Every company has 4 motives regarding their product.

1. Searching new market for the existing products

2. Exploring existing market for the existing product

3. Searching new market for the new product

4. Exploring existing market for the new product

To find out potential in the terms of:

• Existing cyber cafes that can be converted in to I ways.

Northern Institute of Integrated Learning and Management Centre of Management Studies

• Locations where we need I ways

• Trends in the area, market dynamics/inputs

Northern Institute of Integrated Learning and Management Centre of Management Studies

Corporate Networking Services:

Network, Data center and Customer Care certified ISO 9001/2000:

First World-Class Level 3 Hosting Centers in India:

Northern Institute of Integrated Learning and Management Centre of Management Studies

Sify in Retail Business:

1. Broadband connectivity for consumers:

2. Making the Internet available to the masses: I-Way cyber cafes

Northern Institute of Integrated Learning and Management Centre of Management Studies

3. Sify Online - Dialup Internet Access

4. Empowering consumers online:

In addition to connecting consumers to the Internet, Sify's leading consumer portal,

5. Global Infrastructure Management Services:

Northern Institute of Integrated Learning and Management Centre of Management Studies

Sify’s services include the monitoring of critical elements of a company’s IT infrastructure

6. E Learning for corporate and consumers:

Sify eLearning is a comprehensive eLearning Solutions provider and brings world-class

In a world of changing needs, accelerating pace, advanced technology and shrinking

Northern Institute of Integrated Learning and Management Centre of Management Studies

Services in a Sify I way.

 Broadband technology ensuring fastest speeds

 Ergonomically designed web stations to have hassle-free browsing for hours

 Good ambience- neat, spacious, air- conditioned & adequate privacy.

 Color monitors and headphones.

 Wide range of services - printing, scanning and CD writing.

Internet Telephony- Sify way to talk

 Available in close to 1400 i ways.

Northern Institute of Integrated Learning and Management Centre of Management Studies

VIDEO CONFERENCING - SIFY IMEET

 Top 3D games titles

And many more in pipe lines…………………………..

Member ship details in a Sify I way

Northern Institute of Integrated Learning and Management Centre of Management Studies

Northern Institute of Integrated Learning and Management Centre of Management Studies

Features of cyber café

Northern Institute of Integrated Learning and Management Centre of Management Studies

Evolution of cyber café

Northern Institute of Integrated Learning and Management Centre of Management Studies

About South Delhi:

Northern Institute of Integrated Learning and Management Centre of Management Studies

Zone and Subzone Demarcation

Zone Sub Zone

Malviya Nagar Main Market

Northern Institute of Integrated Learning and Management Centre of Management Studies

Zone Sub Zone

Panchsheel Panchsheel Enclave

Mehrauli LADO SARAI

Qutab Institutional Area KATWARIA SARAI

R K Puram MUNIRKA MARKET

Satya Niketan Satya Niketan

Vasant Vihar C Block

Vasant Kunj Masood Pur