This article is about the website.

For the collection of photographs of people after which it is named, see Facebook (directory).

Facebook, Inc.




Cambridge, Massachusetts[1](2004)


Mark Zuckerberg Eduardo Saverin Dustin Moskovitz Chris Hughes


Palo Alto, California, U.S.

Area served


Key people

Mark Zuckerberg (CEO) Chris Cox (VP of Product) Sheryl Sandberg (COO)


US$800 million (2009 est.)[2]

Net income



1700+ (2010)[3]


IPv6 support

Yes, special

Alexa rank

2 (January 2011[4])

saying. the Ivy League. followed by MySpace. and. Facebook allows anyone who declares themselves to be at least 13 years old to become a registered user of the website. Dustin Moskovitz andChris Hughes.[7] The website's membership was initially limited by the founders to Harvard students. The name of the service stems from the colloquial name for the book given to students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better. finally. Facebook has more than 600 million active users. Casual games Registration Required Users 600 million[5][6] (active in January 2011) Available in Multilingual Launched February 4. "How on earth did we stalk our exes. but was expanded to other colleges in the Bostonarea. or college. Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin.[5][6] Users may create a personal profile. organized by workplace. school. or other characteristics.Type of site Social network service Advertising Banner ads. and play a rousing game of Scrabulous before Facebook?" Quantcast estimates . Additionally. including automatic notifications when they update their profile. users may join common interest user groups. 2004 Current status Active Screenshot[show] Facebook (stylized facebook) is a social network service and website launched in February 2004 that is [1] operated and privately owned by Facebook. As of January 2011. [9] bug our friends. remember our co-workers' birthdays. It gradually added support for students at various other universities before opening to high school students. to anyone aged 13 and study ranked Facebook as the most used social network service by worldwide monthly active users. and Stanford University. A January 2009 Compete. Inc. referral marketing.[8]Entertainment Weekly put it on its end-of-thedecade "best-of" list. add other users as friends and exchange messages.

Contents [hide] 1 History 2 Company 3 Website 4 Reception 5 Criticism 6 Political impact 7 In media 8 See also 9 Notes 10 References 11 External links History Main articles: History of Facebook and Timeline of Facebook Mark Zuckerberg wrote Facemash. the predecessor to Facebook. the site was comparable to Hot or Not.1 million monthly unique U.S. it is estimated that 41. . visitors in October 2010.S. [10] According to Social Media [11] Today as of April 2010. on October 28. 2003. According to The Harvard Crimson.[12] and "used photos compiled from the online facebooks of nine houses. population has a Facebook account. while attending Harvard as a sophomore. placing two next to each other at a time and asking users to choose the 'hotter' person".[13] Mark Zuckerberg co-created Facebook in his Harvard dorm room.Facebook has 135.6% of the U.

became the company's president. California. The three complained to the Harvard Crimson.[21] It soon opened to the other Ivy League schools. Cameron Winklevoss. He was inspired. and gradually most universities in Canada and the United States. violating copyrights. Columbia. but was shut down a few days later by the Harvard administration. three Harvard seniors.[17] Six days after the site launched. and copied the houses' private dormitory ID images. Facebook expanded to Stanford. The following semester.[19] Membership was initially restricted to students of Harvard College. however. [13][14] The site was quickly forwarded to several campus group list-servers. and the entrepreneur Sean Parker. Zuckerberg launched "Thefacebook". by an editorial in The Harvard Crimson about the Facemash incident. the charges were dropped. Tyler Winklevoss. In March 2004. and the newspaper began an investigation. from PayPal co-founder Peter Thiel. [18] [16] He opened the site up to his classmates. while he was instead using their ideas to build a competing product. and within the first month. New York University. Dustin Moskovitz (programmer). accused Zuckerberg of intentionally misleading them into believing he would help them build a social network called HarvardConnection.000 photo-views in its first four hours online. The three later filed a lawsuit against Zuckerberg. and violating individual privacy.000. Andrew McCollum (graphic artist). [25] [21] [24] In June 2004. with one image per page along with a comment section. and people started On February 4. and Yale. Ultimately. subsequently settling. by uploading 500 Augustan images to a website.To accomplish this. originally located at thefacebook. base of operations to Palo Alto.[26] Total active users[N 1] (in millions) .[20] Eduardo Saverin (business aspects). Facebook moved its It received its first investment later that month The company dropped The from its name after purchasing thedomain name facebook. [22][23] Facebook incorporated in the summer of 2004. and faced expulsion. Boston University. Zuckerberg was charged by the administration with breach of security. he said. 2004. who had been informally advising in 2005 for $200. Zuckerberg began writing code for a new website in January 2004. Harvard at that time did not have a student "facebook" (a directory with photos and basic information). and Chris Hughes soon joined Zuckerberg to help promote the website. and DivyaNarendra. sharing their notes. more than half the undergraduate population at Harvard was registered on the service. Zuckerberg hacked into the protected areas of Harvard's computer Facemash attracted 450 visitors and 22. [15] Zuckerberg expanded on this initial project that semester by creating a social [14] study tool ahead of an art history final.

an exchange for shares of privately held companies. 2010.665 200 [28] [29] 178. More people visited Facebook than Google for the week ending March 13.99% 4. 2007. 2010 July 21. 2008 April 8. Singapore.[41] Facebook has been identified as a possible candidate for an IPO by 2013.[40] In November in Japan.[39] In September 2009. to everyone of ages 13 and older with a valid email address. Australia. CyWorld in South Korea.Palo Alto.52% ² 225 150 166 194 (ongoing) September 15. Ireland. and Yahoo!¶s Wretch. including Googleowned Orkut in India. high school networks required an invitation to join.33% 10% 6. while other brands commanded the top positions in certain markets. and Microsoft. Facebook's current headquarters in the Stanford Research Park. which Zuckerberg called the next logical step. [32] At that time.. 2010 ² 100[27] 1. Facebook said that it had turned cash flow positive for the first time. including Apple Inc. Hong Kong and Vietnam. [34] [33] Facebook later expanded membership eligibility to employees of several companies. based on SecondMarket Inc.[42] Traffic to Facebook increased steadily after 2009.38% 13. giving Facebook a total implied value of around $15 billion.[35][36] On October 24. Indonesia.6% share of Facebook for $240 million.[37] Microsoft's purchase included rights to place international ads on in Taiwan. Mixi. .[38] In October 2008. Facebook's value was $41 billion (surpassing eBay's slightly) and it became the third-largest US Web Company after Google and Amazon. 2009 February 5. Facebook was then opened on September 26. Malaysia. California. New Zealand.[43] Facebook also became the top social network across eight individual markets in Asia²the Philippines. Facebook announced that it would set up its international headquarters in Dublin.Date Users Days later Monthly growth[N 2] August 26. Microsoft announced that it had purchased a 1. 2009 300 500 600 400[30] 143 [31] Facebook launched a high school version in September 2005. 2006.

For example. [45] In 2010.04%.Most of Facebook's revenue comes from advertising. they have generally received one-fifth the number of clicks on Facebook compared to the Web as a whole.04% of the time (400 clicks for every one million pages). Facebook launched Facebook Beacon. some companies have reported CTR as high as 6. Microsoft is Facebook's exclusive partner for serving banner advertising. Facebook generally has a lower clickthrough rate (CTR) for advertisements than most major websites. which was an ultimately users' privacy. [44] and as such Facebook only serves advertisements that exist in Microsoft's advertisement inventory. Facebook collects as much data from its visitors as Google and Microsoft. an internetmarketingresearch company.[49] Sarah Smith.5 times better than Facebook's but still low compared to many other websites. 2007. the security team began expanding its efforts to reduce the risks to On November 6.[50] Competing social network MySpace's CTR. while Google users click on the first advertisement for search results an average of 8% of the time (80. users spend their time communicating with friends and therefore have their attention diverted away from advertisements. is about 0.[51] On pages for brands and products. [46] failed attempt to advertise to friends of users using the knowledge of what purchases friends made. According to comScore. the users are younger and therefore are better at ignoring advertising messages. 2. however.7% on Facebook (over 10 times the typical CTR for Facebook ad campaigns) for its first . but considerably less than Yahoo!. announced in July 2008 that it managed to attain a CTR of 0.1%. and that on MySpace. confirmed that successful advertising campaigns can have clickthrough rates as low as 0.000 clicks for every one million searches).[48] Facebook's users click on advertisements an average of 0. For banner advertisements.[57] Involver. Explanations for Facebook's low CTR include the fact that Facebook's users are more technologically savvy and therefore use ad blocking software to hide advertisements. [47] This means that a smaller percentage of Facebook's users click on advertisements than many other large websites.05% to 0. a social marketing platform. in comparison. who was Facebook's Online Sales Operations Manager. and that CTR for ads tend to fall within two weeks. users spend more time browsing through content while on Facebook.49% for Wall posts.

resigned in May 2008. 2010). Microsoft owns 1. and a registration form directly underneath for new visitors.5 million in "domain sales income". while the industry average was 25% for in-banner video ads. and other personal information. Users can create profiles with photos. 2011. Eduardo Saverin owns from the American Farm Bureau Federation for an undisclosed amount. the Farm Bureau disclosed 8.5%. and the remaining 30% or so are owned by employees. 2010.700 employees. [66] The website is free to users. Users can communicate with friends and other users through private or public messages and a chat feature. Mark Zuckerberg owns 24% of the company.1 million views into 8.000 visitors to their website. [61] [60] Regarding Facebook ownership.[64] Facebook's homepage features a login form on the top right for existing users. including Matt Cohler. They can also create and join interest groups and "like pages" (formerly called "fan pages". and outside investors. Adam D'Angelo.[65] To allay concerns about privacy. Jeff Rothschild. managing to convert 1. and that he was no longer interested in partial ownership of the company. Sean Parker owns 4%.client. Facebook enables users to choose their own privacy settings and choose who can see specific parts of their profile. lists of personal interests. an undisclosed number of celebrities. some of which are maintained by organizations as a means of advertising. while Reid Hoffman and Mark Pincus have sizable holdings of the company. making the acquisition of FB.[63] On November 15.Serena Software. Facebook announced it had acquired FB. over 40% of users who viewed the videos viewed the entire one of the ten highest domain sales in history. the Interpublic Group owns less than 0. Reports claimed that he and Zuckerberg began quarreling. and Owen Van Natta. contact information. AccelPartnersowns 10%. Dustin Moskovitz owns 6%. a small group of current and former employees and celebrities own less than 1% each. and offices in 12 countries. [59] [58] A study found that for video advertisements on Facebook.Greylock Partners and Meritech Capital Partners own between 1 to 2% each.[62] Adam D'Angelo. Peter Thiel owns 3%. Li Ka-shing owns 0. Facebook has over 1. and generates revenue . Chris Hughes. On January 11. until April 19. Digital Sky Technologies owns 10%. chief technology officer and friend of Zuckerberg.3%.

[73] Photos. which allows users to inform their friends of their whereabouts and actions.[70] MySpace allows users to decorate their profiles using HTML and Cascading Style Sheets (CSS).[74] and Status.[71]Facebook has a number of features with which users may interact.from advertising. anyone who can see a user's profile can also view that user's Wall. such as banner ads. In July 2007. while Facebook only allows plain text. a space on every user's profile page that allows friends to post messages for the user to see. as well as who can find them in searches. Users can control who sees other information they have shared. but one significant difference between the two websites is the level of customization. Facebook began allowing users to post attachments to the Wall. The media often compares Facebook to MySpace. whereas the Wall was previously limited to textual content only. Profile shown on Facebook in 2011. They include the Wall.[75] Depending on privacy settings.[72] .[69] Another difference is Facebook¶s requirement that users utilize their true identity. [67] Facebook requires a user¶s name and profile picture (if [68] applicable) to be accessible by everyone. a demand that MySpace does not make. where users can upload albums and photos. which allows users to send a virtual "poke" to each other (a notification then tells a user that they have been poked).[72] Pokes. through their privacy settings.

Wall posts. upcoming events. Facebook added features to its website.[82] .[77] Initially.[76] This enabled spammers and other users to manipulate these features by creating illegitimate events or posting fake birthdays to attract attention to their profile or cause. and conversations with other users). while others were concerned it made it too easy for others to track individual activities (such as relationship status changes.[78] In response. Users are now able to prevent user-set categories of friends from seeing updates about certain types of activities. Zuckerberg issued an apology for the site's failure to include appropriate customizable privacy features.[79] On February 23. the News Feed caused dissatisfaction among Facebook users. some complained it was too cluttered and full of undesired information.[81] The patent may encourage Facebook to pursue action against websites that violate its patent. Facebook was granted a patent[80] on certain aspects of its News Feed. Since then. On September 6. including profile changes. and newly added friends. which may potentially include websites such as Twitter. users have been able to control what types of information are shared automatically with friends. The patent covers News Feeds in which links are provided so that one user can participate in the same activity of another user.Facebook mobile graphical user interface Over time. a News Feed was announced. and birthdays of the user's friends. which appears on every user's homepage and highlights information including profile changes. 2010. events. 2006.

and provides them a link to see the photo. this limit has been increased to 200 photos per album. and other . where users can upload albums and photos. [83] Facebook allows users to upload an unlimited number of photos. the privacy of an album can be set so that only the user's friends can see the album. [88] Profile shown on Thefacebook in 2005 Facebook profile shown in 2007 Facebook Notes was introduced on August 22. For example. [84][85][86][87] Privacy settings can be set for individual albums. which apply limits to the number of photos that a user is allowed to upload. Users were later able to import blogs fromXanga." or label. limiting the groups of users that can see an album. This sends a notification to the friend that they have been tagged. Another feature of the Photos application is the ability to "tag. 2006. then the user can tag the friend in the photo. compared with other image hosting services such as Photobucket and Flickr. if a photo contains a user's friend. Blogger. while the privacy of another album can be set so that all Facebook users can see it. users in a photo. For instance. During the first years. As of May 2009.One of the most popular applications on Facebook is the Photos application. LiveJournal. a blogging feature that allowed tags and embeddable images. Facebook users were limited to 60 photos per album.

an increase of 8.php?id=20531316728." Facebook Messages took 15 months to develop. [35] During the week of April 7. but it's not email. combines text messaging. and a personalized message can be attached to each gift. An official Facebook application is available for theiPhone OS. Nokia and Research In Motion both provide Facebook applications for their own mobile devices.facebook. Facebook introduced "Facebook Beta". which points out that the major [94] difference between the two is that listings posted by a user on Marketplace are only seen by users that are in the same network as that user.[97] On June 13." The system. classified ads. 2007. In a media event that day.[101] ComScore reports that Facebook attracted 130 million unique visitors in May 2010. The Mini-Feed and Wall were consolidated.facebook. Codenamed "Project Titan. it was announced that Facebook was testing a simpler signup process. 2008.[98] Many newsmartphones offer access to the Facebook services either through their web-browsers or applications. whereby pages can be linked with simpler URLs such ashttp://www. with some calling it a "Gmail killer. and regular messages. Gifts cost $1.[102] According to Alexa. Facebook began migrating all users to the new version beginning in September 2008. Facebook released a Comet-based [90] [89] instant messagingapplication called "Chat" to several networks. On July 20. which allows users to communicate with friends and is similar in functionality to desktop-based instant emails. [99][100] Reception According to comScore. a significant redesign of its user interface on selected networks. profiles were separated into tabbed sections.[96] On December 11.blogging services. the website's ranking among all websites increased from 60th to 7th in worldwide traffic. and will include privacy settings similar to those of other Facebook services. Facebook launched Marketplace. from September . Facebook launched Gifts on February 8." The launch of such a feature had been anticipated for some time before the announcement. More than 150 million active users access Facebook through mobile devices across 200 mobile operators in 60 countries. the Android as opposed to http://www. which lets users post free Marketplace has been compared to Craigslist by CNET. to be available to all of the website's users. email addresses. and an effort was made to create a "cleaner" look. Facebook introduced a "Usernames" feature. 2009. which allows users to send virtual gifts to their friends that appear on the recipient's profile. CEO Mark Zuckerberg said.6 million people. having overtaken main competitor MySpace in April 2008.00 each to purchase. whereas listings posted on Craigslist can be seen by anyone. instant messaging. Facebook is the leading social networking site based on monthly unique visitors. 2010. "It's true that people will be able to have an @facebook. 2007. [93] [91][92] On May 14.[95] After initially giving users a choice to switch. 2008. and the WebOS. On November 15. Facebook announced a new "Facebook Messages" service.

[115] In a 2006 study conducted by Student Monitor. and is currently 2nd. [121] [120] In March 2009. [106] The website is the most popular for uploading photos. the Supreme Court of the Australian Capital Territory ruled that Facebook is a valid protocol to serve court notices to defendants. the results returned by the News Feed. the use of Facebook had already become so ubiquitous that the generic verb "facebooking" had come into use to describe the process of browsing others' profiles or updating one's own. airlines. Latin America (58 percent). The website has won awards such as placement into the "Top 100 Classic Websites" by PC Magazine in 2007. Inc. alongside industries such as the IRS e-file system. frequent changes to the website's interface. and cable companies. By 2005. with 50 billion uploaded cumulatively. Facebook is the most popular social networking site in several English-speaking countries. including Canada.[116] On March 2010. Facebook won the Crunchie ³Best Overall Startup Or Product´ the third year in a row[117] and was recognized as one of the "Hottest Silicon Valley Companies" by Lead411. Facebook. In 2010. In 2010. [107] the United Kingdom.2006 to September 2007. Europe (57 percent). Reasons for why Facebook scored so poorly include privacy problems. [122] Employers (such as Virgin Atlantic Airways) have also used Facebook as a means to keep tabs on their employees and have even been known to fire them over posts they have made. It is believed to be the world's first legal judgement that defines a summons posted on Facebook as legally binding. Sophos's "Security Threat Report 2010" polled [46] over 500 firms. placing it in the bottom 5% of all private sector companies in terms of customer satisfaction. the New Oxford American Dictionary declared their word of the year to be the verb "unfriend". and LinkedIn. well ahead of MySpace.S. Collins English Dictionary declared "Facebook" as their new Word of the Year. traffic. a New Jersey-based company specializing in research concerning the college student market.[114] and winning the "People's Voice Award" from the Webby Awards in 2008.[118] However. [109][110][111][112] In regional Internet markets. tied with beer and only ranked lower than the iPod. . Facebook received a score of 64 out of 100. [113] Facebook penetration is highest in North America (69 percent). in a July 2010 survey performed by the American Customer Satisfaction Index.. 60% of which responded that they believed that Facebook was the social network that posed the biggest threat to security. [104] [103] Quantcast ranks the website 2nd in the U. the New Zealand High Court associate justice David Glendall allowed for the serving of legal papers on Craig Axe by the company Axe Market Garden via Facebook. Judge Richard Seeborg issued an order approving the class settlement in Lane v. and spam. the class action lawsuit arising out of Facebook's Beacon program. and Asia-Pacific (17 percent). 2008.[119] In December 2008. Twitter. in [105] and Compete. Facebook was named the second most popular thing among undergraduates. [124] [123] In In December 2009. followed by Middle East-Africa (67 percent).com ranks it 2nd in the U.S. [108] and the United States.

[126] Indonesia has become the country with the second largest number of Facebook users.'" [125] As of April 2010. Facebook has settled a lawsuit regarding claims over source code and intellectual property. with 24 million users. "We have taken immediate action to disable all applications that violate our terms".[135] and Bangladesh on different bases.[133] Pakistan[134]Syria. it was banned in many countries of the world.[136] The privacy of Facebook users has also been an issue.[132] Uzbekistan.[130] Vietnam.[131] Iran.[129] Criticism Main article: Criticism of Facebook Facebook has been met with controversies. the United Kingdom and Indonesia. after the United States. according to The New York Times. to everyone on the Internet. Openbook was established. i. Facebook said. It has also been banned at many workplaces to prevent the wasting of employees' time. . The apps used an HTTP referrer which exposed the user's identity and sometimes their friends'.[137] Political impact The stage at the Facebook ± Saint Anselm College debates in 2008. countries with most Facebook users are the United States. and the safety of user accounts has been compromised several times. 'I decided to unfriend my roommate on Facebook after we had a fight. As in. For example on the basis of Anti-Islamic and religious discrimination content allowed by Facebook. [127] Also in early 2010. Writers for The Wall Street Journal found in 2010 that Facebook apps were transmitting identifying information to "dozens of advertising and Internet tracking companies". It has been blocked intermittently in several countries including the People's Republic of China. an avowed parodywebsite (and privacy [128] advocacy website) that enables text-based searches of those Wall posts that are available to "Everyone".e.defined as "To remove someone as a 'friend' on a social networking site such as Facebook. or 10% of Indonesia's population.

linked and attributed a rise in Syphilis cases in areas of Britain to Facebook. Her death was widely reported in the media and she received tributes from several notable media personalities. [147] she quickly became more widely known and several fan pages were made in her honor. and general involvement by the youth population in the 2008 election. a Facebook group called "One Million Voices Against FARC" organized an event that saw hundreds of thousands of Colombians march in protest against the Revolutionary Armed Forces of Colombia.[143] In February 2008. joined illustrates how the "facebook effect" has affected youth voting rates. [138][139][140] Charles Gibson moderated both debates. Over 1. in general.[145] In 2010 an English director of public health.  social networking sites. making her one of the oldest people ever on Facebook. one of North Korea's official government websites.[144] In August 2010. An article written by Michelle Sullivan of Uwire. Bean also joinedTwitter. At the time of her death in July 2010."[146] In media  At age 102. support by youth of political candidates. An inspiration to other residents of the care home in which she lived. Facebook users took part in debate groups organized around specific topics. The IT Crowd. Some time after creating her Facebook page. Ivy Bean of Bradford.962 friends on Facebook and more than 56. register to vote. She became the oldest person to ever use the Twitter website.000 people installed the Facebook application 'US politics' in order to take part. England joined Facebook in 2008. a December 2008 episode of the British sitcom. and the application measured users' responses to specific comments made by the debating candidates. Sarah.000.000 followers on Twitter. when she passed the maximum number of friends allowed by Facebook. when Facebook teamed up with ABC and Saint Anselm College to allow users to give live feedback about the "back to back" January 5 Republican and Democratic debates. Uriminzokkiri. shortly before the New Hampshire primary. held at the Dana Center for the Humanities [141] at Saint Anselm College.Facebook's role in the American political process was demonstrated in January 2008. she had 4.[150] [149] "FriendFace". in Downing Street early in 2010. parodied Facebook and . whose staff was researching Syphilis. better known as the FARC (from the group's Spanish name). She [148] visited Prime Minister Gordon Brown and his wife. [142] This debate showed the broader community what many young students had already experienced: Facebook was an extremely popular and powerful new way to interact and voice opinions. The reports of this research were rebuked by Facebook as "ignoring the difference between correlation and causation. and message questions.

a drama film directed by David Fincher about the founding of Facebook.[153]  The Social Network. and Betrayal. were involved with the project. parodied Facebook. American author Ben Mezrich published a book in July 2009 about Mark Zuckerberg and the founding of Facebook. Eduardo Saverin. The film was written by Aaron Sorkin and adapted from Ben Mezrich's 2009 book. Mark Zuckerberg has said that The Social Network is inaccurate.[154] The film features an ensemble cast consisting of Jesse Eisenberg asMarkZuckerberg. No staff members of Facebook. However. an Islamic version of the website was created. and Armie Hammer as Cameron and Tyler Winklevoss. [152]  "You Have 0 Friends". Justin Timberlake as Sean Parker. including Zuckerberg. 2010. The film was distributed by Columbia Pictures. A Tale of Sex. an April 2010 episode of the American animated comedy series. Andrew Garfield as Eduardo Saverin. titled The Accidental Billionaires: The Founding of Facebook. was a consultant for Mezrich's book. Money. Genius. was released October 1. South Park. [151]  In response to the Everybody Draw Mohammed Day controversy and the ban of the website in Pakistan. [155] . called MillatFacebook. one of Facebook's co-founders.

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