Professional Documents
Culture Documents
Billiton
BRAC's Microfinance and Social Responsibility
Initiatives Australia's Leading Retailer Woolworths'
Sustainability Strategy
The Bribery Scandal at Siemens AG
Sustainability Initiatives at ITC Ltd.
Better World Books' Socially Responsible
Business Model
Navman: The Resale Price Maintenance
Living Goods - Developing a Sustainable Controversy
Business Model to Provide Healthcare Services in
Uganda DHL's Corporate Social Responsibility Initiatives
- The Disaster Management Program
Gap Inc.'s Ethical Procurement Practices
Social Networking Issues and Orkut.com
Corporate Social Responsibility Initiatives at
ExxonMobil - The Good, The Bad and The Ugly Sustainable Packaging Practices at Lush Fresh
Handmade Cosmetics
Facebook`s Data Privacy Controversies
Sustainability Management at Nau Inc.
Environmental Sustainability Initiatives at HCL
Infosystems Genetic Engineering: Questions of Ethics and
Effectiveness
Dell's Carbon Neutral Claim
Monsanto's 'Roundup Ready' Alfalfa Controversy
Intel's 'World Ahead' Program - The Baramati
Project in India Celebrity Big Brother 2007' Controversy
Corporate Governance Issues at Satyam SC Johnson's CSR Initiatives - Testing the 'Base
Computers of the Pyramid' Protocol
1
Corporate Social Responsibility at ONGC Ltd. Greenpeace: Working for a Green and Peaceful
Future
IKEA's Environmental Practices: Making Good
Business Sense Royal Dutch/Shell 'Oil Reserves' Controversy
Exxon Mobil's Riches: Fueling Controversy? Snow Brand's Unethical Practices at Japan
Sustainable Development at British Petroleum Dr. Reddy's Foundation for Human and Social
Development
Ahold's Sustainability Initiatives
Rio Tinto: The Mining Giant Pollutes Indonesia's
ABB: Providing �Access to Electricity� Environment
The Tata Group: Integrating Social Responsibility The Tug of War over Gesco Corporation
with Corporate Strategy
The Fall of Arthur Andersen
CSR Initiatives at HSBC: Making Good Business
Sense Pepsi in Burma (Myanmar): A Globalization
Catastrophe
Voxiva's Social Responsibility Initiatives
Kraft Food's Fight against Obesity
Cemex's Social Responsibility Initiatives
Wal-Mart: A Case of Employee Discrimination
The Recall of Vioxx
Coca-Cola & Pepsi Harm India's Ecology
The Exxon Valdez Oil Spill
Sexual Harassment at Infosys
KFC in India: Ethical Issues
Kmart: Forced towards Bankruptcy
Governance Problems in Citigroup Japan
Martha Stewart: The Goddess of Domesticity
Halliburton 'Overbilling' Controversy
Reebok: Managing Human Rights Issues Ethically
2
Nike's Labor Practices The Indian IPO Market in Early 2008
The McDonald's 'Beef Fries' Controversy The US Housing Market and the Subprime
Mortgage Crisis (B): Impact on the US Economy
ITC: The FERA Violation Story
The US Housing Market and the Subprime
The Johnson & Johnson Tylenol Controversies Mortgage Crisis (A)
Coke: Ethical Issues Troubled Times for The Chinese Toy Industry
The Reality TV Controversies Kentucky Fried Chicken: Tackling the Trans Fat
Problem
The BAT-ITC Tussle
Germany's 'Green Dot' Waste Management
The Indian Liquor Industry Prohibition Story System
The Firestone Tire Controversy Bolivia Nationalizes the Oil and Gas Sector
Indian Hotels: Ajit Kerkar Controversy Labor Market Reforms in France and the Job Law
'CPE' - A Lost Opportunity
Ban of Tobacco Ads by the Government of India
Gazprom - Naftogaz Ukrainy Dispute: Business
The Enron Saga Or Politics?
Educomp Solutions Limited's Business Model Restructuring Citigroup: The Bank in Trouble
Emerging Markets Strategy: Nokia Life Tools for Hulu.com: A New Business Model for Online
Rural Markets Video?
Aldi Inc. - Optimizing Profits in Economic Jamie Dimon and the Turnaround of Bank One
Recession
Home Depot: On the Road to Becoming
Standard Chartered Bank's Acquisition of Customer-Friendly Again?
American Express Bank (A)
Restructuring Woolworths Group Plc. - The
The Acquisition of ABN AMRO (B) Attempt that Failed
Anomaly: Not Just another Ad Agency Oticon A/S: Spaghetti Organization and Beyond
Craigslist and its Business Model Hell for Zell: The Bankruptcy of Tribune
Company
McDonalds in the United Kingdom
Kongo Gumi: Lessons from the Legendary
Chrysler in Trouble Family-Owned Business` Longevity and Ultimate
Demise
4
Baidu: China's Leading Search Engine
Daimler Smart Fortwo Car in the US
Base of the Pyramid Protocol & How the Solae
Tata Motors in Trouble Company Tested it in India
Tata Motors` Acquisition of Jaguar and Land Tesco in the United States
Rover
Lidl: The Hard Discounter
eBay & Yahoo! in Japan: From Competition to
Collaboration IKEA: The Japanese Misadventure and Successful
Re-entry
Bajaj Electricals Limited: High Voltage
Transformation? Alibaba: Competing in China & Beyond
Blu-Ray and HD-DVD: The End Game
Globalization Strategy of McDonald`s
Corporation Vodafone Exits Japan
Turbulent Times for United Airlines Ratan Tata: Leading the Tata Group into the 21st
Century
Starbucks: Back to Basics?
Moser Baer: Growth through Diversification
Starbucks' Success Story in China
eBay in Japan
McDonald's in China
Carrefour in Taiwan
Starbucks' Australian Experience
Dell Inc: Moving Beyond Direct Sales Model
Tesco's Experience in the Middle Kingdom
Mylan's Acquisition of Matrix
British Retailer Sainsbury's: On the Road to
Recovery eBay's Problems in China
Bharti Airtel Limited and the Indian Telecom Yes Bank: Competitive Strategy of a Late Entrant
Sector
The Hutchison Essar Acquisition: Vodafone's
Best Buy in China Foray into an Emerging Market
Mahindra Tractors in the United States JC Penney's People Strategy: Setting the Right
Climate for Human Resource Development
Entry & Expansion Strategy: Tesco in Japan
Las Vegas Sands Corp.: A High-Risk, High-
Aldi: The European Hard Discounter's Strategy in Return Strategy?
Australia
Wikipedia's Growth Story
Realities of Emerging Markets: Some Lessons
from Unilever's Strategy for Lifebuoy & Sunsilk Market Leader Strategies: AstraZeneca Defending
in India its Turf
5
Innovation at Cirque Du Soleil Carrefour's Strategies in China
The Success Story of Wal-Mart in Mexico Tesco's Globalization Strategies and its Success in
South Korea
Alan Mulally's Challenges at Ford Motor
Company Carrefour's Exit from South Korea
Corporate Turnaround of Pharmacia & Upjohn Reviving CBS - The Leslie Moonves Way
Dell's Foray into Consumer Electronics Blu-ray and HD DVD: Betamax - VHS 'Format
Wars' Redux?
Aldi: A Low-Cost Retail Giant's Distinctive
Business Practices The Break-Up of the RPG-DFI Joint Venture
Sanyo's 'Think GAIA' Vision and Turnaround Samsung Electronics: Success by Design
Efforts
Restructuring Pantaloon Retail: The 'Future
BenQ Corp.'s Failed Acquisition of Siemens' Group' Initiative
Mobile Devices Division eBay's Acquisition of Skype - Will the Gamble
Work?
The betapharm Acquisition: DRL's Inorganic
Growth Strategy in Europe Voltas Ltd.: From Turnaround to the 'Big Bang'
Tata Motors and Fiat Auto: Joining Forces Governance and Control at AXA
Nintendo Wii: A 'Revolution' in Gaming? BPL Ltd & Sanyo Electric Co. Ltd: An Enduring
Alliance
6
TCL-Thomson Electronics Corporation: A Failed
JPMorgan Chase: A Tale of Two Mergers� Joint Venture?
Indiagames Ltd.: Mobile Games and Beyond� P&G's Success Story in China
Bajaj Auto Ltd.: Overtaken in the Indian Scooter Sony Corporation: Losing Competitive
Market Advantage�
Sony Ericsson's Mobile Music Strategy Lupin Limited: India's Leading Pharma Company
PSA Peugeot Citroen: Strategic Alliances for Tesco's 'Steering Wheel' Strategy
Competitive Advantage
Wal-Mart Struggles in Japan
News Corporation's Digital Dilemma
Carrefour's Exit from Japan
The Morgan Stanley - Dean Witter Merger
Utstarcom in China
Reviving Manpower Inc.: The Joerres Way
Sina's Growth Strategies in China
Li Ning: Brand Growth and Excellence in China
The Reliance Group Saga: Break-Up of the
Reviving Hindustan Lever Limited Largest Family-Owned Business in India
Ford: The 'Way Forward' Restructuring Program Doing Business the Sustainable Way
The Turnaround of Vivendi Universal Sabre Holdings: The Quest for New Business
Models
7
Nokia's Strategy in India Problems at Delta Airlines
IKEA's Globalization Strategies and its Foray in Air Deccan: The First Low Cost Airline in India
China �
Jet Airways' Strategy, Operations and Competitive The Acquisition Bid for UFJ Holdings
Position State Bank of India: Competitive Strategies of a
Market Leader
Shanghai Automotive Industrial Corporation's
Strategies for Global Expansion Unilever's Strategies in China
The Indian Pharma Industry under the Product Gillette's Restructuring in India
Patent Regime
Ericsson in the New Millennium
Holcim's Acquisitions in 2005
Ericsson in China
Nokia and the Global Mobile Phone Industry
Reviving Alitalia: Italy's Loss Making Airline
The Fall of MG Rover
Tata Consultancy Services Limited: The Pioneer
Xerox PARC: Innovation without Profit? in the Indian IT Industry
Li & Fung: The Global Value Chain Configurator The Air France - KLM Merger Story
IBM's Turnaround and its New Business Model Wal-Mart's German Misadventure
Restructuring at Sears Roebuck & Co. (1992-03) Canon in India: Restructuring to Survive
AAJ TAK's News Channel's Success Story Takeda Chemical Industries Ltd.: Lessons from a
Japanese Pharma Major�
Wal-Mart's Cost Leadership Strategy
Nissan's Turnaround Story
Restructuring Unilever: The 'Path To Growth'
Strategy Haier Group's Strategy in the US Market
Toyota's Globalization Strategies Bharat Sanchar Nigam Ltd.: Ruling the Indian
Telecommunication Market
Innovations at Harley Davidson
Apple iTunes: Changing the Face of Online Music
Freeserve: The Pioneer in Free ISPs in Europe� Retailing Industry
Reengineering & Restructuring at Canon Air Canada: From One Crisis to Another
Jollibee: Fast-Food, the Filipino Way Flooding the Indian Motorcycle Market
Westside: The Indian Retailing Success Story Hindustan Times vs The Times of India
The Escorts - Yamaha Motors Break-Up� The Walt Disney Company: Looking for Growth
(B)
Balaji Telefilms: A Success Story
The Walt Disney Company: The Early Years
The LML - Piaggio Break-Up
Swarovski's Crystals
Crossroads: Retailing Lessons
Evangelism: New Age Marketing
The Failure of Zee's Sawaal Dus Crore Ka
Haier in 2005
Kinetic Honda: The Break-Up
Matsushita's Turnaround
The Story of the Cellular Phone Brand Orange
Pfizer in 2005
The Takeover of Raasi Cements by India Cements
Cisco Systems in 2005
Low Cost PCs
Apple in 2005: Moving into the Mainstream?
Videocon: Going Global
Summer-izing Home Truths?
Marico: Launching Kaya Skin Clinic
Sony Corporation in 2004: Managing a Global
Google in 2005: Innovating to Stay Ahead Corporation
Microsoft in 2005
Mahindra and Mahindra: Developing
Wipro in 2005: Vivek Paul's Resignation & Competencies for Going Global in 2005
Beyond
Bill Gates, Steve Ballmer and the Management of
Wal-Mart in 2005: Managing Globalization Microsoft
AT&T in 2005: Merging with SBC Microsoft in 2004: Grappling with New
Challenges�
GE in India
The New IBM in 2004
POSCO in India Sun Microsystems in the Twilight Zone
11
Waste Management Inc.
Procter & Gamble in 2004: Managing Product
Innovation The Hindu: 125 Years in the Media Industry
PSA Peugeot Citroen SA: Integrating Risk into Kohlberg, Kravis, Roberts & Co in 2003
Corporate Strategy
Telefonica: Managing Global Operations
Adidas-Salomon: Incorporating Risk into
Corporate Strategy Qualcomm in 2003
Yahoo Under Terry Semel: Towards a New Apple Computer: Evolution of Product Line
Revenue Model
Cemex: Mexico's Global Giant
Wal-Mart in 2003: The World's Largest Company
Starbucks: Evolution of a Global Brand
Li & Fung in 2003: Managing Globalisation
FedEx: Competitive Advantage through IT
The Making of Sony PlayStation
Procter & Gamble: Organization 2005 & Beyond
Reuters in 2003
Microsoft's Xbox: Taking on Sony Playstation
AMD Taking on Intel
American Express: Integrating Risk into
AMD Opteron Corporate Strategy
12
Toyota Motor Corporation in 2003 HP's Compaq Acquisition (C)
Apple Computer in 2004: Gearing up for Online HP's Compaq Acquisition (B)
Music
HP's Compaq Acquisition (A)
Reuters in 2004: Fast Forward and Beyond
Steven Spielberg & DreamWorks
KKR in 2004: Looking for the Second Act�
Sony: Transformation 60 & Beyond
Intel in 2004: Looking for Growth Strategies
Nokia: Integrating Risk into Corporate Strategy Hennes & Mauritz in 2005 - Managing Global
Nokia: From N-Gage to QD Expansion
The 3G Mobile Phone Industry in 2004 AT&T in 2005 - Merging With SBC
The Rise and Fall of US-64 Case The Turnaround of Caribbean Ispat Ltd. (CIL)
Ranbaxy Laboratories: India's First Multinational Mikhail Khodorkovsky's Indictment and Beyond
Unilever in India: Beyond Project Millennium Balrampur Chini Mills - Moving into Branded
Sugar
Tata Tetley: Managing the Tetley Acquisition�
The Walt Disney Company - An Uncertain New
Infosys Technologies: Expensing Stock Options Millennium (C)
13
Haier in 2005
Corporate Governance at General Electric
Matsushita's Turnaround
Corporate Governance at Citigroup
Pfizer in 2005
Corporate Governance at Merck
Balrampur Chini Mills
Boeing's Corporate Governance Crisis
Cisco Systems in 2005
Walt Disney's Corporate Governance Crisis
Summer-izing Home Truths?
Corporate Governance Issues at Refco Inc.
P&G in 2005
Corporate Governance at Ahold
Gucci in 2004
Governance Problems at Morgan Stanley
NDDB in 2004: Beyond Operation Flood
Sinopec Corporation of China - Setting Standards
Mittal Steel: Consolidating US Operations in Corporate Governance
14
The South African Economy: Coping with the Cochin International Airport Limited A Case of
Legacy of Apartheid Public - Private Partnership (C)
The European Union and Immigration from New Cochin International Airport Limited A Case of
Member Countries Public - Private Partnership (B)
Privatization of Delhi & Mumbai Airports - A Cochin International Airport Limited A Case of
Bumpy Take Off Public - Private Partnership (A)
The Rise and Fall of The 'Keiretsus' in Japan Enterprise Risk Management
Development of Women and Children in Rural
Areas (DWCRA)- A Microfinance Success Story Enterprise Risk management at General Motors
in Andhra Pradesh
Enterprise Risk Management at DBS Group
The Russian Oil Giant Yukos - When Business
and Politics Collide Enterprise Risk Management at Statoil
The US Steel Industry in 2004 - Still in Need of Enterprise Risk Management at Credit Suisse
Protection?
Enterprise Risk Management at ABN AMRO
Indian Railways at the Crossroads
Enterprise Risk Management at Lloyds TSB
Fiscal Policy in India and Canada
Economic Integration Enterprise Risk Management at BNP Paribas
Economic Crisis in India Southeast Asia &
Argentina Enterprise Risk Management at Honeywell Intl
Business Cycle - The US and the Japanese Enterprise Risk Management at Microsoft
Experience
Enterprise Risk Management at Commerzbank
China in 2005 - The Yuan Revaluation and
Beyond Enterprise Risk Management at Royal Bank of
Canada
ITC - Rural Transformation through Technology
Enterprise Risk Management at Lehman Brothers
Thailand in 2004
Enterprise Risk Management at Barrick
Ireland in 2005
Enterprise Risk Management at Cisco
Taiwan in 2005
Enterprise Risk Management at ING Group
The Chinese Yuan: The Revaluation Dilemma
Enterprise Risk Management at Siemens
Indonesia in 2004
Enterprise Risk Management at Posco
15
Enterprise Risk Management at Polaris The Soci�t� G�n�rale Fiasco - Lessons in
Risk Management
Enterprise Risk Management at Digital Globalsoft
The Collapse of Lehman Brothers
Enterprise Risk Management at GTL
Tata Motors - Financing the Acquisition of Jaguar
Enterprise Risk Management at Infosys and Land Rover
Enterprise Risk Management at DELL Computer A Note on Adjustable Rate and Fixed Rate
Mortgage Plans in the US
Enterprise Risk Management at Rolls Royce
ICICI Bank's �Get up to 100% Cash Back�
Enterprise Risk Management at Ford Offer
16
Sumitomo Corporation of Japan - The Commodity
Derivatives Fiasco The US-64 Controversy
Parmalat - The Fall of a Dairy Giant Life Insurance Corporation's Future Prospects
MRPL & RPL - Analyzing Risk and Returns The Leveraged Buy Out Deal of Tata & Tetley
Takeover Tussle - Grasim vs. L&T Credit Risk Management at ABN AMRO
The Case of insider trading (HLL-BBLIL Merger) Financial Risk Management at Toyota
Recruitment and Training at JetBlue Airways Collective Bargaining: The General Motors-
United Auto Workers Deal
Microsoft Corporation - Best Practices in Human
Resource Management The Julie Roehm Saga at Wal-Mart Stores, Inc.
Performance Appraisal and Review at the Success at What Cost? - A Case Study in
Zoological Society of San Diego Managerial Ethics & Compliance
Apple Inc.'s Corporate Culture: The Good, the Eli Lilly: Managing Workplace Diversity and
Bad and the Ugly Coping with the Accusations of Racial
Discrimination
Microsoft India's HR Practices
Labor Unrest at Honda Motorcycle & Scooter
Axis Bank: The Succession Planning Fiasco India (Private) Limited
Project Parivartan: State Bank of India's Internal Enhancing the Credibility of the Training
Communication Initiative Function: Involving Line Managers in Sales
Training
NetApp's Corporate Culture and HR Practices
Some HR Dilemmas in Information Technology
Nike's 'Sports Knowledge Underground' E- and Business Process Outsourcing Firms
learning Initiative
Ritz-Carlton's Human Resource Management
HR Problems at Jet Airways: Coping with Practices and Work Culture: The Foundation of an
Turbulent Times in the Indian Aviation Industry Exceptional Service Organization
18
Human Capital Development: The Harley- EVA and Compensation Management System at
Davidson Way Tata Consultancy Services
Diversity and Talent Management Practices at Starbucks' Human Resource Management Policies
IBM and the Growth Challenge
IR Problems at Toyota Kirloskar Motor Private Employee Training and Development at Motorola
Limited
Ikea's Innovative Human Resource Management
Leadership Training and Development at the BBC Practices and Work Culture
Whole Foods Market's Unique Work Culture and Training and Development at Godrej
Practices
Human Resource Management - Best Practices at
SABMiller's Human Capital Proposition - Marriott International
Institutionalizing a Performance Culture
Home Depot's Cultural Evolution - A comparison
IG Metall - A Trade Union in Crisis? of the Company's Culture Under ITS Founders
and BOB Nardelli
Promoting Diversity - The American Express
Way Volvo's HR Practices - Focus on Job Enrichment
19
Improve Performance Through Change
Management Training Employees of IBM Through e-Learning
The Right Way to be an effective Leader The Taj People Philosophy and Star System
Unilever in India - Managing Human Resources The Need for Business Intelligence in Insurance
Organizations
Nokia: Shaping The Organizational Culture
The Importance of HR Planning in an Insurance
Intel: Shaping The Organizational Culture Organization
Sales Personnel and their Training - The Tool to IRDA and the Changing Tariff Structure for
Get Competitive Advantage Motor Vehicle Insurance in India
Rebating in Insurance - Boon or Bane Intermediaries in the Insurance Market
Insuring Hitherto Uncovered Losses -
Need for Training Sales Personnel in Insurance Cyberinsurance
Organizations How Attractive is Asian Insurance Market
Marketing Information Systems in Insurance
Companies Factors Influencing Automobile Underwriting
Is Honeymoon Over for Insurers in India Assessing Loss to a Property and Claims
Adjustment Process
Innovative Products The Key to Success in the
Indian Insurance Market Claim Adjusters and Workers Compensation
Claims
HR Challenges in the Insurance Industry
Changing Trends in Commercial Vehicles
High Claims and Controlled Tariff Structure in Insurance in India
Motor Insurance in India
Call Center Operations in Insurance
Employee Involvement Total Quality
Management in Insurance Companies Assessing Losses Caused By Vandalism
Email an Effective Communication Tool for Claims for loss to property - genuine or fraudulent
Insurers
Assessing Loss Due to Theft
Effectiveness of Symbols and Ideas in Advertising
Insurance Products
IT AND SYSTEMS
Customization of Insurance Products - A Tool For
Gaining Competitive Advantage
Solution Exchange: Knowledge Management
Initiative at UNDP
Change Programs and their Implementation
Reinsurance in India
District of Columbia: Harnessing the Power of
Information and Communication Technology to
Rate Making in Insurance
Enable Good Governance
23
Dell.com's Managing the Electronic Supply Chain Katrina Markoff & Vosges Haut-Chocolat
Effectively
Catherine Arfi & Aromababy: Creating an
Plastic Money - The Indian Experience Australian Brand and Taking it Global
24
Biocon - Kiran Mazumdar Shaw's Entrepreneurial
Dream The Saga of Lee Iacocca - From Ford To Chrysler
Lok Satta - A Movement for Democratic Reforms Lijjat Papad - Woman & Entrepreneurship
in India
Louis V Gerstner - The Man Who Turned IBM
Sumantra Ghoshal - A Visionary Management Around
Guru
Oprah Winfrey - The Story of an Entrepreneur
Self Employed Women's Association (SEWA) -
Empowering Women in India Akio Morita - The Man Who Made Sony
Coca-Cola "Open Happiness" Campaign iRobot's Roomba: Bringing Robots into Homes
Vodafone Essar's Advertising Strategy - The Exubera Fiasco: What Went Wrong?
'Zoozoos' Campaign
Kleenex: The Saga of a Super Brand
Hero Honda's Rural Marketing Initiatives in India
American Airlines' Rainbow TeAAm and its Destination Marketing: Tourism Australia's
Strategy to Target the LGBT Segment Controversial Campaign
IBM Corporation: Targeting the LGBT Segment
Johnson & Johnson's 'Camp Baby': Great
Amylin Pharmaceuticals, Inc.'s Sales Force Customer Relationship Management or Public
Strategy Relations Fiasco?
McDonald's Advertising Strategy - The 'Lost Qube: Market Development for Digital Cinema
Ring' Campaign
L'Or�al in China Public Relations at Microsoft
Barack Obama's Integrated Marketing Pfizer Inc.'s Lipitor: The Celebrity Endorsement
Communications Strategy Controversy
Marriott International Inc.'s 'Sales Force One': Perfetti Van Melle: Marketing Mentos in India
New Sales Force Strategy for Competitive
Advantage Pabst Brewing Company: The Classic Revival of
the 'Pabst Blue Ribbon' Brand
Complan Vs Horlicks: Comparative Advertising
and the Question of Ethics
26
Nokia Corporation: Reversing the Decline in
Brand Value Microsoft's Strategy for Small Businesses (B):
Marketing MS Office Live
Pricing it Right: Three Caselets in Pricing
Microsoft's Strategy for Small Businesses (A):
Treading on that Fine Line?: Caselets in The Innovative PR Campaign for MS Office
Marketing Ethics Accounting 2007
Launching iPhone: Apple's Entry into the Mobile Glac�au: Marketing Vitaminwater
Phone Market
Rovion's InPerson Technology: Changing the
What's in a Name? Lessons from Three Face of Online Advertising
Rebranding Exercises in India
Harnessing the Power of Online Social
UTI Bank to AXIS Bank: A Corporate Communities for Branding and Market
Rebranding Exercise Development
Crisis Management: Dealing with a Product Crisis Philips: Making Sense of Simplicity
Body Shop Brand: Repositioning to Target the
'Masstige' Segment and Impact of its Acquisition Sony's Battery Recall Fiasco
by L'Or�al
Bose Corp.: Better Sound through Research or
Atithi Devo Bhavah': Indian Tourism Ministry's Better Sales through Marketing?
Social Awareness Program to Boost Tourism
Innovative Marketing Strategies of Lush Fresh
Apple iPod's Promotional and Positioning Handmade Cosmetics
Strategies
The loveLife Brand (B): Evolving the Campaign's
Tourism Malaysia: Creating 'Brand Malaysia' Communication Strategy for HIV Prevention in
South African Youth
Tata Indica V2 Xeta: Competing in the Indian
Small Car Market Eurail Group GIE: Marketing Rail Travel in
Europe
Merck's New Product Development and Launch
Strategy for Januvia The loveLife Brand (A): Initiating a Behavior
Change in South African Youth to Prevent HIV
Sunsilk Gang of Girls': Hindustan Lever Limited's
Online Social Networking Initiative in India Marketing the 'Lost' TV Drama Series: ABC's
Integrated Marketing Strategy
Marketing Strategies of Harley-Davidson
Unilever's �Real Beauty� Campaign for Dove
Glaxosmithkline's Marketing Strategy for Requip:
A Case Study in Product Lifecycle Management Race-Specific Drug 'BiDil': Nitromed's Marketing
Challenge
Pfizer's Torcetrapib Failure: The Risks of New
Drug Development Volkswagen's Iroc Concept: Reviving the
Scirocco to Target A Niche Market
Crisis Management at Bausch & Lomb (B): The
'Renu with Moistureloc' Debacle Dell's Customer Contact Center Operations in
India
Bud.TV: Logging Troubles
Vertu Mobile Phones: Luxury Redefined
Natureworks: Market Development for
Bioplastics Nike's �Joga Bonito� Marketing Campaign
27
Radio Mirchi - Spicing up the Indian Air Waves
Snapple's Marketing - An Unconventional Brand's
Claim to Fame The New 'Indian' Airlines
Lifebuoy �Swasthya Chetna�: Unilever's Social The 'Incredible India' Campaign - Marketing India
Marketing Campaign to the World
Haagen-Dazs: Repositioning a Cult Brand Google and the 'Click Fraud' Menace
The Maggi Brand in India: Brand Extension and IKEA's Global Marketing Strategy
Repositioning
Toyota Prius - A Case in New Product
Hello Kitty': A Japanese Superbrand Development
Lakme Fashion Week and Wills Lifestyle India The Marlboro Story
Fashion Week: Fission in Indian Fashion
Multi-Branding Strategy of Videocon Industries
Red Bull's Innovative Marketing-Transforming a in the consumer Durables Sector
Humdrum Product into a Happening Brand
Lipitor: How far should Pfizer push the Pill? LG's Growth Strategies in India
Tata Motors: Serving an 'Ace' for Success
Organized Retail Industry in India
Browser Wars II: The Release of IE 7 (BETA 2)
Market Expansion Strategies of Maruti Udyog
BMW's �Company of Ideas� Campaign -
Targeting the �Creative Class� Haier's Marketing Strategies in India
P&G's Vocalpoint - Using Moms for W.O.M Match.com - The World's Leading Online
Personals Site
ITC Food's Growth and Future Prospects
Marketing and Communication Strategy of Titan
Marketing 'The Da Vinci Code' Industries' Watch Division
Rebuilding the 'Martha Stewart' Brand Arvind Brands' Competitive Position in the Indian
Branded Apparel Market
Lacoste's Marketing Strategies in the US
Channel Conflict at Apple
Kingfisher Airlines - The 'Funliner Experience' Zee Telefilms' Competitive Strategies
Grove Fresh Ltd - Marketing Organic Juices Cummins India - Consumer Driven
Modularization Strategy
PVR Ltd.'s Growth and Future Prospects
Coca-Cola's Dasani In the UK - The Public
Real Madrid: The Galacticos Era Relations Fiasco
Coca-Cola's Belgian Crisis - The Public Relations Virgin - Brand Extension and Brand Dilution
Fiasco
Marketing Strategies of BusinessWorld Beetle : The Birth, Growth, Death and Revival of
a Cult Brand
Hyundai's Marketing Strategies in India
Tesco - The Customer Relationship Management
Pantaloons Retail (India) Limited - The Indian Champion
Retailing Giant
FedEx vs. UPS in China - Competing with
Hindustan Lever's Foray into Network Marketing Contrasting Strategies
Harry Potter - A Multi Billion Dollar Business Social Marketing - Lessons from CRY in India
Absolut Vodka - Creating Advertising History Samsung - The Making of a Global Brand
Haldiram's - Marketing Sweets and 'Namkeens' Film-Based Merchandising - Taking the Movies
Home.
Kerala Tourism - Branding a Tourist Destination
Eureka Forbes - The Direct Marketing Pioneer
Sports Sponsorship - 'The Cricket Ambush
Marketing' Dispute Maggi - Nestl� 's Problem Child
The Indian Kitchen Salt Market - Brand Wars The Story of Benetton's Advertisement
Campaigns
SMS Advertising
The Siyaram Celebrity Endorsement Experience
Allen Solly - Entering the Indian Women's
Western Wear Market Kellogg's Indian Experience
BPCL's Petrol Pump Retail Revolution
Reader's Digest - The Story of a Magazine
The Tasty Bite Story
Airtel Magic - Selling a Prepaid Cellphone
Service Amul's Diversification Strategy
Airtel - Positioning (And Repositioning) Onida 'Candy'-Getting The Marketing Mix Wrong
Himalaya Drug Company - Branding Ayurveda Relaunch of Frooti - The Digen Verma campaign
Life Insurance Marketing in India (C) Unilever in India - Managing Brand Extensions
30
Madonna - Two Decades of Successful Environmental Sustainability Initiatives at
Personality Marketing International Business Machines Corporation
(IBM)
L�real's Global Branding Strategy
Environmental Sustainability Initiatives at
Red Bull Gives You Wiiiings Hewlett-Packard Company (A): Addressing
Climate Change Concerns
NIKE - Evolution of Marketing Strategy
CavinKare - The Small 'Big' Company Dyson Appliances Ltd. and its Approach to
Innovation
LVMH - Building Star Brands
Supply Chain Management Practices at Nokia
Gillette - Managing Product Innovation Corporation
Harley Davidson - Evolution of Marketing
Strategy Spring Airlines: China's Low-cost Airline
Titan - Building a Brand
IKEA's Cost Efficient Supply Chain
Tanishq - Building a Jewellery Brand
Best Buy's Supply Chain Management Practices -
Amul -Evolution of Marketing Strategy A Customer-Centric Approach to Business
Coca-Cola India in 2004 -Marketing Strategy Environmental Sustainability at Wipro: 'Green IT'
and 'IT for Green'
Cipla - Capturing the Global AIDS Market
PfizerWorks: New Outsourcing Model to Improve
Unilever in India - Rural Marketing Initiatives Employee Productivity
Parachute- Managing India's leading coconut oil Fostering Innovation: Wipro Technologies'
brand Innovation Framework
Marico - Managing 'Saffola' The Tata Nano Project - Making of the World�s
Cheapest Car
Unilever in India - Building the Ice creams
business BIXI: Montr�al's Innovative Public Bike System
Unilever in India - Building and Nurturing Brands Tesla Roadster: The Car of the Future?
Velib�: Paris's Public Bike Sharing System Australia's Leading Retailer Woolworths' Retail
Operations
Supply Chain Practices of Three European Taiichi OHNO and Toyota Production System
Apparel Companies: Zara, H&M and Benetton
Volvo's Product Development Practices: Focus on
Tesco's 'Steering Wheel' - A Tool for Strategic Safety
Value Creation and Business Transformation
Consumer Driven Six Sigma at Ford
H&M's Supply Chain Management Practices
The Ford Production System
Benetton's 'Dual Supply Chain' System
The Need of Accurate Forecasting
The Making of Apple's iPod
Dell's Supply Chain Management Practices Improving Operational Efficiency of a Bank
Quality and Safety Practices at LEGO
Employee Satisfaction Survey
The Making of Xbox 360
Dilemma of a Manufacturer
Sysco's Supply Chain Management Practices
Demand Estimation for a Call Center
Infosys' Global Delivery Model
Operations at Whirlpool
The AXA Way: Improving Quality of Services�
Carrefour: Managing the Global Supply Chain
Supply Chain Management at GCMMF
Yellow Transportation Inc.: The Tech Leader of
The Making of Airbus A380: A Triumph of the Trucking Industry in the US
Science and Engineering
PepsiCo's Distribution and Logistics Operations
Zara's Supply Chain Management Practices
Inventory Problems at Nike
Tesco's Supply Chain Management Practices
FedEx: The Supply Chain Management Solutions
The Making of Boeing's 787 'Dreamliner' Provider
Six Sigma: A Tool to Increase Customer Wal-Mart's Supply Chain Management Practices
Satisfaction at Bank of America (B): Using IT/Internet to Manage the Supply
Chain�
Mass Customization: The BMW Way
Unilever Restructures its Supply Management
Six Sigma at Motorola Practices
SCM and ERP Software Implementation at Nike: Sears Logistics Management Practices
From Failure to Success
Nordstrom's Perpetual Inventory System
Global Supply Chain Management: Best Practices
at Li & Fung Limited The Six Sigma 'Plus' Quality Initiative at
Honeywell
Project Scorpio: The Making of India's First
Indigenous Sports Utility Vehicle Amazon.com's Inventory Management
32
Operational Restructuring at Harley Davidson Operations Management at Maruti Udyog
Ashok Leyland's ISO 14001 Journey The Delhi Metro Project: Effective Project
Management in the Indian Public Sector
General Motors: The CAD - CAM - CAE Journey
The Concorde Project - A Technical Engineering
Titan: The Outsourcing Journey Triumph but a Commercial Disaster
Revamping the Supply Chain: The Ashok Leyland The Beetle Story
Way�
Customer Relationship Management at Tesco
The Crompton Greaves' Operations Overhaul
Localization Strategies of BBC World in India
Tata Indica: The Making of the Small Car
L'Oreal's Evolution into a Global Cosmetic Brand
McDonald's Food Chain
The Marketing of All Out Mosquito Repellant
Operations Management at Southwest Airlines
The Success of Barbie
Operations Management at Tata Motors
Discovery Channel in India
Gujarat Ambuja - Cost Leader in the Indian
Cement Industry SMS Advertising �
33
Innovation at BMW
Allen Solly in the Indian Women's Western Wear
Market Westside - A Success Story in Indian Retailing�
34
ArcelorMittal in India: Integrating Plant Aditya Birla�s Acquisition of Trinethra
Management with Corporate Social Responsibility
Restructuring Tata Group
Waste Recycling and The Catadores of Brazil
Johnson & Johnson`s Credo
Tactics to Recover Banks Loans in India Raises
Ethical Concerns Consolidation in the Generic Drugs Industry
35
PepsiCo�s Deal with Indian Medical Association Haldiram's - The No:1 Choice of Consumers
to Promote Tropicana & Quaker Oats Raises
Ethical Concerns REVA - The Eco-Friendly Car
Alpenliebe & the Indian Sugar Confectionery Technological Innovation - The Philips Way
Market
Project Bhoomi - Streamlining Land Records in
BMW Brand in North America Karnataka, India
Social Marketing The 'Love Food Hate Waste' eHarmony - Assisting individuals in finding "soul-
Campaign in the UK mates"
The Gujarat Co-operative Milk Marketing HSBC - Local Bank to the World
Federation - Milk Sourcing Initiatives
Mobile Telephony in India - Hungama Unlimited
The Indian Experiment with Electronic Voting
Machines Low-cost Airlines - Taking Indian Aviation by
Storm
ITC's Foray into Convenience Food Market
Big Bazaar - Serving the Classes
MTV - Connecting with the Customer�
Pet Services in India - From Bow-Bow to Wow-
Starbucks - Selling Experience Wow
Guatemala - Evolving 'The Soul of the Earth' Online Matrimony Services in India
Lego Toys - The Story of Playful Learning Blogging the Way to Victory
Social Marketing Initiatives of Hindustan Latex Dove - Campaigning for Real Beauty
Family Planning Promotion Trust
Tupperware - Influencing Opinions through
Adbusters Media Foundation - The Global Word-of-Mouth
Network of Social Activists�
The Harley-Davidson Experience
The Advertisement War - Pizza Hut vs. Papa
John's
International Business
Detroit - Getting ready for an Image Makeover
Environment Case
UBS - Branding the One Identity Studies
Maruti - Valuing the Indian used Car Market India & China - Growing Economic Ties�
jetBlue - Low-Cost Airline Offering High Quality Brazil- A World Economic Power in the
Service Making�
36
Inflation in India Combating the Global Environmental Pollution
India - Before and after VAT Exclusive Marketing Rights - Fight for Patents
Current Account Deficit in the US Economy Indian Pharma Industry - Concerns about TRIPs
Agreement
Doubts Over Efficacy of VAT
e-Commerce - Need for Localization
Reforming the US Tax Structure
Can India Make 'IT'?
Coalition Politics in Italy
KFC in India
Technology Transfer - A Global Phenomenon
Need to Revise the Japanese Constitution
US Current Account Deficit - Repercussions on
the Global Economy
International Marketing
Scrapping of Press Note 18 - Impact on Indian
Joint Ventures Case Studies
Anti - dumping Measures as a Tool of Christian Dior in China: The Sharon Stone
Protectionism Controversy
Cairn Energy - A Tryst with the Indian Market Singapore Airlines- Flying High �
Post MFA - A Paradigm Shift Caterpillar Inc. - Differentiating itself from its
Competitors�
Cyber Crime - Ever Increasing Menace
KFC, Taco Bell, Pizza Hut - Souring Franchisee
China and the MFA Relationships
Cola Drinks - How Safe are they? Philip Morris - Unethical Marketing Practices
Global warming - Need for a Global Effort Orbitz's Effective Online Advertising
Urbanization in India and its Impact on American Express - Fighting competition in the
Environment domestic market
37
Disney - Marketing Services Efficiently marketing communications
Bajaj Allianz' Marketing Strategies Case Studies
Benetton Promotional Campaigns - Are they British Airways' Advertising Campaign in the UK
Ethical?�
Reliance ADAG's Controversial Advertising
Revlon's Promotional Activities Campaign
Horlicks - Effective Repositioning through The Oberoi Group of Hotels - Co-Branding and
Focused Advertising Re-Branding of the Trident Brand
Goli ke Hamjoli' (Friends of the Pill) - An Yahoo's �It's Y!ou' Marketing Campaign
Integrated Social Marketing Campaign
Levi's India Offers Jeans at EMIs
Promoting Generic Products in India
Disney Stores: Going the Apple Way
Changing Media Environment in India -
Implications for Advertisers and Media Planners Tropicana Backtracks on its Package Redesign
Aventis' Successful Sales Promotion Campaign Reliance ADAG Forays into Online Retail
Using 'Connection Cards' Business
Advertising Research Helps Amul Challenge Blendtec's "Will it Blend?": A Viral Marketing
Kwality Walls Campaign
Q Jam' - The New Advertising Tool Mobiledu: Nokia's Mobile Internet Innovation in
China
Polaris - Marketing 'Intellect Suite' the FMCG
way Virgin Galactic: Serial Entrepreneur Richard
Branson's Space Travel Venture
Maruti Udyog Limited - Mass Marketing the
M800 Changing Dynamics in the Shampoo Market in
India
LG India - Direct Selling Microwave Ovens
Priceline�s Pricing Strategy: Name Your Own
Surf Excel - 'Win With Stains' Price (NYOP) & Beyond
Ranbaxy and its Global Marketing Strategy Foreign Direct Investment (FDI) in the Indian
Retail Sector
Philip Morris International - Entry Strategy in
India Viveks - Retailing Strategies
KVIC's Branding and Product Quality Initiatives Indian Film Distribution - The Transition Phase
Kellogg's Positioning Strategy in India TATA Chemicals - Reaching Out to the Masses
Streamlining Logistics at General Motors Corp Growth of Wealth Management Services in India
TVS Logistics - Building a Global Supply Chain STAR - Teething Troubles in India
Dealer Training Programs - A New Trend Medecins Sans Frontieres (Doctors without
Borders)
HR Practices of the Container Store
Monster Inc. - Strategic Growth in India
Novartis - Managing the Sales Force
Max New York Life - The 3P Strategy
Baskin Robbins - Sales Strategy for India
Kotak Securities - Transition to Wealth
VAT - Overhauling the Indian Indirect Tax Management
System
ICICI Credit Cards - Improving Customer Service
Levi Strauss in India
Hutchison Telecom - Servicing Indian Customers
Anti-Dumping Regulations and India
Grey Advertising - Growth by Diversification
Reliance Infocomm - The Question of Ethics
Cox and Kings - Service with a Difference
TI Cycles - Targeting Urban Adults
CGH Earth - A Unique Service Experience
Product Line Pruning at P&G
Carrefour - Setting Global Service Standards
Organization Restructuring at Nokia
Airtel - Technology and Customer Service
Women Sales Force at Tupperware
Vandana Luthra Curls & Curves (VLCC)
Oracle Corporation - Managing Channel
Conflict Strategies of US Courier Companies during
Christmas
SERVICES MARKETING Subway's Marketing Strategy in India
The 'Customer' as a 'Case'? - Patient Dignity and
Pricing Policies at Satyam Infoway
Service Quality in a Tertiary Hospital
Corporate Catering by RKHS in India
Resource Constraints, Clinical Protocols, and
Conflict in a New Hospital Location
Pulte Homes- Focus on "Active Adult
Communities"
41
Suzlon: Powering a Greener Tomorrow
Progressive Corp - Customer Service Initiatives
The Gujarat Government: Wooing Investors
Growth of Medical Tourism Concept in India
SAP India Targets Small and Medium Businesses
McDonald's in India
Metaljunction.com: Redefining E-commerce
Life Insurance Corporation - Restructuring for Business in the Indian Industry
Growth
Indian Auto Component Manufacturers: Entering
Kotak Mahindra Bank (KMB) International Markets
Beauty Care by Marico - Kaya Skin Clinics Hanover Messe: An Industrial Technology Trade
Fair
INOX Multiplexes
�Cost Erosion� at Tata Motors
Innovations in Indian Banking Sector
Growth Strategies of Sangam (India) Ltd.
Indian Hotel Industry - Launch of 'indiOne'
Punj Lloyd: Marching Ahead at Brisk Pace
India Post - Moving Beyond Mail Services
NTPC - Reliance: Conflict over Gas Supply
Godrej Appliances Branded Repair Service -
'Smart Care' INDIA: The Future Hub of Drug Discovery
Services?
FedEx India - Managing People
Industrial Designing in India: Waking up to the
BSNL- A Service Transformation Global Demand
42
Miscellaneous Mini Case The ‘Le Clemenceau’ Controversy
Coca-Cola Faces Another University Ban
Studies Case Studies
Harvard University Appoints its First Woman
President Business strategy
Detariffing in the General Insurance Sector Dabur’s Acquisition of Fem Care Pharma
The Death of Aibo Knowledge Management at Xerox
Indian Cricket - A Global Money Spinner Turning Around General Motors
Bird Flu In India Tata Steel`s Acquisition of Corus
Precious Spectrum: Allocation Criteria, Cross- Jet Airways: The Emerging Indian International
Over Technology and Level Playing Field Airline
The Gurjjar Agitation: Dilemma For The Policy Hyundai in India
Makers Acer`s Growth Strategies
The National Urban Transport Policy: Marico: Emerging Indian Global Competitor?
Reinventing Urban Transport? Gujarat Cooperative Milk Marketing Federation`s
Growth Strategies
France Seeks to Outlaw Promotion of Unrealistic Beauty BK Modi Group`s Business Portfolio
Ideals by the Industry
Bajaj Auto Ltd: Re-aligning Manufacturing
Sparks Fly in the Bajaj-TVS Spark Plug Controversy
Strategy
The Private Sector’s Role in Defense Production Industry
in India Aditya Birla Group`s Growth Strategy
The Issue of Drug Price Control
AIDS Drugs - Have Patent Rights Triumphed Over Indian BPOs Waking Up to the Philippines
Patients’ Rights? Opportunity?
Department of Posts Targets Private Couriers
Ford`s Sale of Jaguar and Land Rover
43
Sagnik Roy: An Indian Success Story in China Turbulent Times for Airlines in India
The Indian Railways Turnaround Story Continues Birlas Buy Tata’s Stake in “Idea Cellular”
State Bank of India’s Bid to Consolidate in the Real Madrid’s ‘Galacticos’ Strategy: Losing
Face of Intensifying Competition Steam?
Fortis' Foray into the Retail Pharmacy Business Bob Nardelli Moves to Chrysler
in India
To Test or Not to Test: A Dilemma in Indian BPO Firms
The Proposed Air India - Indian Airlines Merger
Bob Nardelli Quits Home Depot: The Debate over Executive
Titan`s Foray into the Prescription Eyewear Pay
Market in India
Talent Shortage in India’s IT Sector
United Spirits' Acquisition of Whyte & Mackay
Fake CVs Roil the Indian Job Market
Nivea’s Foray into the Men’s Fairness Cream
Market in India Labor Unrest at Toyota India
Stardoll.com: Attracting Teenage Girls and VCs Is Nokia Launching iPhone Killers?
Fabindia: Marketing Indian Craft Traditions Sunsilk Gang of Girls: A Case of Marketers
Targetting Consumers through Emerging Media
Future Group & Reliance ADAG Brace for the Channels
`Big` Fight
Samsung`s Strategy to Gain Market Share in The Pharma Firms to Stop Gifts to Doctors: Is Self
Indian Mobile Phone Market Regulation the Answer?
Battle for the Lavatory Care Market in India Gets
Dirty
Tata Motors: Serving an ‘Ace’
The Mobile Phone`s Emergence as The
`Fourth Screen`
Organized Retailers in India Foraying into Apple Launches Fifth Avenue Retail Store
the Health and Wellness Market
45
Microsoft’s "People-Ready" Campaign - Foreign Direct Investment in the Indian Retail
Targeting IBM ? Sector
Google and the 'Click Fraud' Menace Microsoft's Troubles with the EU Commission
Online Advertising In India - The MSN India The 'LALU' Brand in Rural Bihar
And NDTV Media Tie-Up
Cadbury's Hit by Salmonella Scare in the UK
46
Online Advertising In India - The MSN India Kingfisher Airlines Acquires a Stake in Air
And NDTV Media Tie-Up Deccan: The Indian Aviation Sector Moves
towards Consolidation
The Pixar Buy - Disney's Creative Mojo?
Bob Nardelli Moves to Chrysler
Labor Unrest at Toyota India
iShare: Rediff's Content Sharing Space
Coca-Cola Faces Another University Ban
To Test or Not To Test: A Dilemma in Indian
Coal Mines in China: Putting Profits before BPO Firms
Safety?
Corporate Social Responsibility (CSR) in
Viagra in India: Competing against Multiple HIV/AIDS: An Emerging Area in CSR
Cost-Based Competitors and Counterfeits
Disney's Strategies in China
The Mobile Phone's Emergence as The 'Fourth
Screen' Fortis' Foray into the Retail Pharmacy Business
in India
Organized Retailers in India Foraying into the
Health and Wellness Market Balancing Creativity and Ethics in Advertising
Bajaj Auto From 'Hamara Bajaj' to 'Distinctly Social Awareness Program to Boost Tourism in
Ahead' India
Appreciation of the Rupee Forces IT & BPO iPODs, PDAs, Smart Phones - The New Data
Firms to Have a Re-Look at their HR Polices Security Challenge for Business Organizations
Social Marketing The 'Love Food Hate Waste' Cheap Chinese Goods: Boon or Bane for
Campaign in the UK Consumers?
Tata Motors Bid for Jaguar and Land Rover The Proposed Air India - Indian Airlines Merger
Google & the Issue of Internet Privacy Titan's Foray into the Prescription Eyewear
Market in India
Wal-Mart's Re-Branding Initiative
Nokia in Crisis Management Mode over Faulty The Private Sector's Role in Defense Production
'Bl-5c' Batteries Industry in India
47
Indian Tourism Industry Rides on The 'Incredible Alpenliebe & the Indian Sugar Confectionery
India' Campaign Market
Harvard University Appoints its First Woman Kraft Foods Inc. Observes Consumer Behavior as
President Prices Soar in the US
JetBlue Airways' Customer Service Fiasco NTT DoCoMo Inc.: Leadership Position in
Japanese Mobile Market under Threat?
Detariffing in the General Insurance Sector
The Growing Attractiveness of the Indian
Moser Baer Enters the Indian Home Video Personal Computer Market
Market
Sagnik Roy: An Indian Success Story in China
Zapak.com and the Online Gaming Market in
India Samsung's Strategy to Gain Market Share in The
Indian Mobile Phone Market
Bob Nardelli Quits Home Depot: The Debate
Over Executive Pay ClickJobs.com's 'Happy Kumar' Ad Campaign
Aditya Birla's Acquisition of Trinethra Battle for the Lavatory Care Market in India Gets
Dirty
Body Shop Launched in India
OpenSocial: Google's Breakthrough Strategy to
eBay Changes its Strategy in China Outsmart Facebook
Pfizer: The Impact of Torceptrapib's Failure Barclays in India: Finding a Way to Grow with
Mobile Banking
Infosys Technologies Ltd.'s 'Voice of Youth'
Program Waste Recycling and The Catadores of Brazil
CEAT - "Raising the Bar" with the New Logo The Indian Railways Turnaround Story
Continues
PepsiCo's Deal with Indian Medical Association
to Promote Tropicana & Quaker Oats Raises Klaus Kleinfeld Quits Siemens AG: The Debate
Ethical Concerns over Bribery Scandal
Infosys BPO's Campus Ambassador Program Green Marketing & the Menace of Greenwashing
ArcelorMittal in India: Integrating Plant State Bank of India's Bid to Consolidate in the
Management with Corporate Social Face of Intensifying Competition
Responsibility
48
BMW Brand in North America Yahoo! Japan & eBay Alliance - Facilitating
Cross-border Auctions
Google Wins Cyber Squatting Case
Trico Homes: A Canadian Family-owned
BigAdda.com: India's Leading Youth Social Business' Unique Corporate Culture
Networking Site
Future Group & Reliance ADAG Brace for the
RIM Vs Motorola: Talent Poaching and the 'Big' Fight
Question of Ethics
ibibo.com: Fast Emerging as a Dominant Player
Dabur's Acquisition of Fem Care Pharma in the Online Social Networking Space in India
49