BUSINESS ETHICS Sustainable Development Initiatives at BHP

Billiton
BRAC's Microfinance and Social Responsibility
Initiatives Australia's Leading Retailer Woolworths'
Sustainability Strategy
The Bribery Scandal at Siemens AG
Sustainability Initiatives at ITC Ltd.
Better World Books' Socially Responsible
Business Model
Navman: The Resale Price Maintenance
Living Goods - Developing a Sustainable Controversy
Business Model to Provide Healthcare Services in
Uganda DHL's Corporate Social Responsibility Initiatives
- The Disaster Management Program
Gap Inc.'s Ethical Procurement Practices
Social Networking Issues and Orkut.com
Corporate Social Responsibility Initiatives at
ExxonMobil - The Good, The Bad and The Ugly Sustainable Packaging Practices at Lush Fresh
Handmade Cosmetics
Facebook`s Data Privacy Controversies
Sustainability Management at Nau Inc.
Environmental Sustainability Initiatives at HCL
Infosystems Genetic Engineering: Questions of Ethics and
Effectiveness
Dell's Carbon Neutral Claim
Monsanto's 'Roundup Ready' Alfalfa Controversy
Intel's 'World Ahead' Program - The Baramati
Project in India Celebrity Big Brother 2007' Controversy

Wal-Mart's Sustainability Initiative - The Chandigarh Industrial and Tourism Development

Packaging Scorecard Corporation Ltd: Integrating Corporate Social
Responsibility with Sound Business Sense
Intel Corporation's 'World Ahead Program' in
Brazil Wal-Mart's Sustainability Initiatives

Carbon Credits: Promoting Sustainable Grameen Danone Foods: A Social Business

Development or Trading in Pollution? Enterprise

Corporate Governance Issues at Satyam SC Johnson's CSR Initiatives - Testing the 'Base
Computers of the Pyramid' Protocol

Coca-Cola India`s Corporate Social BP: Putting Profits Before Safety?

Responsibility Strategy
Business Ethics and Governance Issues at HP -
The Chinese Tainted Milk Scandal The Pretexting Controversy

Kimberly-Clark Corporation: The Environmental Honda's Environmentology

Sustainability Challenge
Ecomagination' at Work: GE's Sustainability
Coca-Cola`s Water Sustainability Initiatives Initiative

The Body Shop: Social Responsibility or

Sustained Greenwashing?

1
Corporate Social Responsibility at ONGC Ltd.
IKEA's Environmental Practices: Making Good
Business Sense
Exxon Mobil's Riches: Fueling Controversy?
Corporate Philanthropy - Best Practices at
Novartis AG
The Le Clemenceau Controversy: Business vs.
Safety
Coca-Cola's Business Practices: Facing the Heat
in a Few Countries
Ethical Issues at Christie's
Tesco's Corporate Social Responsibility Initiatives
IKEA's Social and Environmental Responsibility
Initiatives
Corporate Social Responsibility at HP
Sustainable Development at British Petroleum
Ahold's Sustainability Initiatives
ABB: Providing �Access to Electricity�
Sustainability Management at Philips
The Tata Group: Integrating Social Responsibility
with Corporate Strategy
CSR Initiatives at HSBC: Making Good Business
Sense
Voxiva's Social Responsibility Initiatives
Cemex's Social Responsibility Initiatives
The Recall of Vioxx
The Exxon Valdez Oil Spill
KFC in India: Ethical Issues
Governance Problems in Citigroup Japan
Halliburton 'Overbilling' Controversy
Greenpeace: Working for a Green and Peaceful
Future
Royal Dutch/Shell 'Oil Reserves' Controversy
Snow Brand's Unethical Practices at Japan
Trouble in the 'Magic Kingdom': Governance
Problems at Disney
Boeing's Unethical Practices
Procter & Gamble vs Unilever: A Case of
Corporate Espionage
Governance Issues at the New York Stock
Exchange
Sustainable Development at Alcoa
Canon's 'Kyosei' Philosophy and Social
Responsibility Initiatives
Nestl� 's Social Irresponsibility in Developing
Nations
Dr. Reddy's Foundation for Human and Social
Development
Rio Tinto: The Mining Giant Pollutes Indonesia's
Environment
The Arun Bajoria - Bombay Dyeing Tussle
The Tug of War over Gesco Corporation
The Fall of Arthur Andersen
Pepsi in Burma (Myanmar): A Globalization
Catastrophe
Kraft Food's Fight against Obesity
Wal-Mart: A Case of Employee Discrimination
Coca-Cola & Pepsi Harm India's Ecology
Sexual Harassment at Infosys
Kmart: Forced towards Bankruptcy
Martha Stewart: The Goddess of Domesticity
Reebok: Managing Human Rights Issues Ethically
2
Nike's Labor Practices
The McDonald's 'Beef Fries' Controversy
ITC: The FERA Violation Story
The Johnson & Johnson Tylenol Controversies
Coke: Ethical Issues
The Reality TV Controversies
The BAT-ITC Tussle
The Indian Liquor Industry Prohibition Story
The T-Series story
The Bhopal Gas Tragedy
The Tata Tea - ULFA story
The Napster Controversy
Microsoft Antitrust Case
The Firestone Tire Controversy
BALCO: The Disinvestment Story
Indian Hotels: Ajit Kerkar Controversy
Ban of Tobacco Ads by the Government of India
The Enron Saga
BUSINESS ENVIRONMENT
Indian Animation Industry: Moving Up the Value
Chain?
The Ugg Boot Controversy in Australia
Sovereign Wealth Funds: Love and Loathing in
the Financial Markets
Multinational Retail Chains & the China
Opportunity
Genetically Modified Crops in India: The Bt
Brinjal Controversy
The Indian IPO Market in Early 2008
The US Housing Market and the Subprime
Mortgage Crisis (B): Impact on the US Economy
The US Housing Market and the Subprime
Mortgage Crisis (A)
Troubled Times for The Chinese Toy Industry
Kentucky Fried Chicken: Tackling the Trans Fat
Problem
Germany's 'Green Dot' Waste Management
System
Pfizer's Intellectual Property Rights Battles in
China for Viagra
The Fall of D'Long
Singapore: Past Perfect, Future Tense?
Wind Energy Industry in the US and Canada: A
Note on the Regulatory Environment
Bolivia Nationalizes the Oil and Gas Sector
Microsoft EU Antitrust Case
Labor Market Reforms in France and the Job Law
'CPE' - A Lost Opportunity
Gazprom - Naftogaz Ukrainy Dispute: Business
Or Politics?
Mercosur - Changing Course?
Google's Problems in China
BUSINESS STRATEGY
Turnaround of Schering-Plough Corporation
Comcast-NBC Universal Joint Venture Deal
Carrefour's Misadventure in Russia
Toyota: The Once-in-a-Century Challenge
Sony Corporation - Restructuring Continues,
Problems Remain
3
Zipcar: Revolutionizing Car Rentals?
Redbox: Disruptive Innovation in DVD Rentals
Transforming Sanofi-Aventis
Fortis's Acquisition of Wockhardt Hospitals
BYD Auto and the Market for Electric Cars:
Global Ambitions, Nurtured in China
Tata Steel's Acquisition of Corus (B)
Orange and T-Mobile Merger in the UK
Afrigator: A Killer Start-up in Africa
Educomp Solutions Limited's Business Model
Maruti Suzuki India Limited - Competitive
Strategies of the Market Leader
Standard Chartered's Acquisition of American
Express Bank (B)
Emerging Markets Strategy: Nokia Life Tools for
Rural Markets
Aldi Inc. - Optimizing Profits in Economic
Recession
Standard Chartered Bank's Acquisition of
American Express Bank (A)
The Acquisition of ABN AMRO (B)
The Acquisition of ABN AMRO (A)
Bajaj Auto Limited's Business Strategy - From
Market Leader to Follower
Maghound: Business Model Innovation in the
Magazine Industry?
Pfizer's Acquisition of Wyeth
Anomaly: Not Just another Ad Agency
Craigslist and its Business Model
McDonalds in the United Kingdom
Chrysler in Trouble
Strategic Sale of Satyam Computers
Oracle's Acquisition of Sun Microsystems
Wal-Mart Stores Inc. - Success Strategies in
Recessionary Environment
Domino's Pizza - Strategies to Tackle Global
Economic Slowdown
Subhiksha: An Indian Retailer in Trouble
Wal-Mart's Foray in Brazil
The Success of Slumdog Millionaire: An
Opportunity for the Indian Cinema Industry?
Restructuring Citigroup: The Bank in Trouble
Carrefour's Foray in Brazil
The Downfall of Washington Mutual
Speedo: Leading the Swimwear Market
Hulu.com: A New Business Model for Online
Video?
Jamie Dimon and the Turnaround of Bank One
Home Depot: On the Road to Becoming
Customer-Friendly Again?
Restructuring Woolworths Group Plc. - The
Attempt that Failed
Mcdonald`s Corporation - Success Strategies in
Recessionary Environment
Acquisition of Axon by HCL Technologies
Limited
GM in Trouble
The Delta and Northwest Airlines Merger
Oticon A/S: Spaghetti Organization and Beyond
Hell for Zell: The Bankruptcy of Tribune
Company
Kongo Gumi: Lessons from the Legendary
Family-Owned Business` Longevity and Ultimate
Demise
4

Daimler Smart Fortwo Car in the US
Tata Motors in Trouble
Tata Motors` Acquisition of Jaguar and Land
Rover
eBay & Yahoo! in Japan: From Competition to
Collaboration
Bajaj Electricals Limited: High Voltage
Transformation?
Globalization Strategy of McDonald`s
Corporation
Yahoo Auctions in Japan
Turbulent Times for United Airlines
Starbucks: Back to Basics?
Starbucks' Success Story in China
McDonald's in China
Starbucks' Australian Experience
Tesco's Experience in the Middle Kingdom
British Retailer Sainsbury's: On the Road to
Recovery
News Corporation`s Acquisition of Dow Jones
Bharti Airtel Limited and the Indian Telecom
Sector
Best Buy in China
Mahindra Tractors in the United States
Entry & Expansion Strategy: Tesco in Japan
Aldi: The European Hard Discounter's Strategy in
Australia
Realities of Emerging Markets: Some Lessons
from Unilever's Strategy for Lifebuoy & Sunsilk
in India
MTV Networks: The Arabian Challenge
Baidu: China's Leading Search Engine
Base of the Pyramid Protocol & How the Solae
Company Tested it in India
Tesco in the United States
Lidl: The Hard Discounter
IKEA: The Japanese Misadventure and Successful
Re-entry
Alibaba: Competing in China & Beyond
Blu-Ray and HD-DVD: The End Game
Vodafone Exits Japan
The Carrefour and Tesco Swap Deal
Ratan Tata: Leading the Tata Group into the 21st
Century
Moser Baer: Growth through Diversification
eBay in Japan
Carrefour in Taiwan
Dell Inc: Moving Beyond Direct Sales Model
Mylan's Acquisition of Matrix
eBay's Problems in China
JetBlue Airways: Growing Pains?
Yes Bank: Competitive Strategy of a Late Entrant
The Hutchison Essar Acquisition: Vodafone's
Foray into an Emerging Market
JC Penney's People Strategy: Setting the Right
Climate for Human Resource Development
Las Vegas Sands Corp.: A High-Risk, High-
Return Strategy?
Wikipedia's Growth Story
Market Leader Strategies: AstraZeneca Defending
its Turf
Balanced Scorecard Implementation at Philips
5
Innovation at Cirque Du Soleil
Prediction Markets: Distilling Collective Wisdom
Motorola in Trouble
Yum! Brands Inc. in China
Hindalco's Acquisition of Novelis
The Success Story of Wal-Mart in Mexico
Alan Mulally's Challenges at Ford Motor
Company
Volkswagen's Acquisition of Skoda Auto: A
Central European Success Story
Logan: Renault's Low Cost 'World Car'
Yahoo! in China: Local Problems for the Global
Internet Giant
The Verizon-MCI Merger
Reorganizing Yahoo!
Wal-Mart and the Indian Retail Sector
Business Transformation at Telef�nica De
Espa�a
Corporate Turnaround of Pharmacia & Upjohn
British American Tobacco in South Korea
Dell's Foray into Consumer Electronics
Aldi: A Low-Cost Retail Giant's Distinctive
Business Practices
Sanyo's 'Think GAIA' Vision and Turnaround
Efforts
BenQ Corp.'s Failed Acquisition of Siemens'
Mobile Devices Division
The betapharm Acquisition: DRL's Inorganic
Growth Strategy in Europe
Tata Motors and Fiat Auto: Joining Forces
Nintendo Wii: A 'Revolution' in Gaming?
Carrefour's Strategies in China
B&Q's Strategies in China
Whole Foods Market's Growth Strategies and
Future Prospects
Embraer: The Brazilian Aircraft Manufacturer's
Turnaround and Growth
Tesco's Globalization Strategies and its Success in
South Korea
Carrefour's Exit from South Korea
The Parryware-Roca Joint Venture
WorldSpace Satellite Radio: Fading Signals?
Bonnier Group - Sweden's Leading Family
Owned Business
Saregama India Ltd.: Striking a Digital Chord
MTV Networks International: Localizing Globally
Coach Inc.: From Staid to Stylish
Jetstar Asia: A Low Cost Airline in Trouble
NBC in Trouble
Reviving CBS - The Leslie Moonves Way
Organizational Transformation at the BBC
Blu-ray and HD DVD: Betamax - VHS 'Format
Wars' Redux?
The Break-Up of the RPG-DFI Joint Venture
Samsung Electronics: Success by Design
Restructuring Pantaloon Retail: The 'Future
Group' Initiative
eBay's Acquisition of Skype - Will the Gamble
Work?
Voltas Ltd.: From Turnaround to the 'Big Bang'
Governance and Control at AXA
BPL Ltd & Sanyo Electric Co. Ltd: An Enduring
Alliance
6

JPMorgan Chase: A Tale of Two Mergers�
Infosys in China
Danfoss: Business Strategy in China�
Jet Airways' Attempted Acquisition of Air Sahara
Indiagames Ltd.: Mobile Games and Beyond�
Toonz Animation India Pvt. Ltd.�
Bajaj Auto Ltd.: Overtaken in the Indian Scooter
Market
Sony Ericsson's Mobile Music Strategy
Grasim Industries Ltd. and VSF: Expanding a
Commodity Market through Branding and CRM
Vodafone in Trouble
The Transformation of Apple's Business Model
PSA Peugeot Citroen: Strategic Alliances for
Competitive Advantage
News Corporation's Digital Dilemma
The Morgan Stanley - Dean Witter Merger
Reviving Manpower Inc.: The Joerres Way
Li Ning: Brand Growth and Excellence in China
Reviving Hindustan Lever Limited
GCMMF's Cooperative Structure
Ford: The 'Way Forward' Restructuring Program
Disney's Acquisition of Pixar
HP-Compaq - A Failed Merger?
Morgan Motor Company: The Car Maker's
Journey into the 21st Century
The Grundig Story
The Turnaround of Vivendi Universal
TCL-Thomson Electronics Corporation: A Failed
Joint Venture?
Reviving Motorola: The Zander Way
The Turnaround of Srilankan Airlines
The Turnaround of AOL
P&G's Success Story in China
Dell's Problems in China
Sony Corporation: Losing Competitive
Advantage�
Lupin Limited: India's Leading Pharma Company
Kodak's Digital Journey
Delphi in Trouble
Ranbaxy's Globalization Strategies and its Foray
into the US
Tesco's 'Steering Wheel' Strategy
Wal-Mart Struggles in Japan
Carrefour's Exit from Japan
Utstarcom in China
Sina's Growth Strategies in China
The Reliance Group Saga: Break-Up of the
Largest Family-Owned Business in India
Haier: The Chinese Global Competitor
Doing Business the Sustainable Way
Hewlett - Packard (HP) I - Community at Kuppam
in India: Social Investment through e-Inclusion�
Wal-Mart's Strategies in China
The Adidas - Reebok Merger
D&B's 'Blueprint for Growth' Strategy
Sabre Holdings: The Quest for New Business
Models
7
Nokia's Strategy in India
IKEA's Globalization Strategies and its Foray in
China
Jet Airways' Strategy, Operations and Competitive
Position
Shanghai Automotive Industrial Corporation's
Strategies for Global Expansion
Restructuring Philips
The Indian Pharma Industry under the Product
Patent Regime
Holcim's Acquisitions in 2005
Nokia and the Global Mobile Phone Industry
The Fall of MG Rover
Xerox PARC: Innovation without Profit?
Li & Fung: The Global Value Chain Configurator
HSBC's Restructuring in India
The Mittal Steel-ISG Merger - Creating a Steel
Behemoth (Part-A)
Kodak in China
Benetton's Diversifications
British Steel - Dutch Royal Hoogovens Merger:
An Anglo-Dutch Marriage not Working Out?
The Restructuring of ABB India
The McDonald's Turnaround Story
Home Depot's Strategy under Bob Nardelli
Coca-Cola's Re-entry and Growth Strategies in
China
A Note on the US Airline Industry
DHL's Business Strategy in China
The Interbrew - Ambec Merger Story
IBM: From Inventor to Innovator
Problems at Delta Airlines
Air Deccan: The First Low Cost Airline in India
�
The Acquisition Bid for UFJ Holdings
State Bank of India: Competitive Strategies of a
Market Leader
Unilever's Strategies in China
ONGC's Growth Strategy
Gillette's Restructuring in India
Ericsson in the New Millennium
Ericsson in China
Reviving Alitalia: Italy's Loss Making Airline
Tata Consultancy Services Limited: The Pioneer
in the Indian IT Industry
The Air France - KLM Merger Story
Telstra Corporation: Reorganizing Strategic
Business Units
SABMiller vs. Anheuser-Busch: The Takeover
Battle for Harbin Brewery
Xerox Corp's Turnaround Strategy
Small Industry Extension Training Institute
Sony-Columbia Pictures: Lessons from a Cross
Border Acquisition�
Pepsico's 'Focus' Strategy
The Exxon - Mobil Merger Controversy
The Aventis-Sanofi Merger: Role of French
Government?
American International Group Inc.
Prudential Financial Inc.
Zurich Financial Services
Sun Life Financial Services
8
General Insurance Corporation of India
Life Insurance Corporation of India: Future
Prospects
Charoen Pokphand: Thailand's Largest
Agribusiness Conglomerate
Genting Berhad: The Story of a Malaysian
Conglomerate
IBM's Turnaround and its New Business Model
ISB: A Leading Business School in India
Restructuring at Sears Roebuck & Co. (1992-03)
The Turnaround of Indian Bank
Sandy Weill and Citigroup
Rupert Murdoch: The Media Mogul
Revival of Matsushita
Dr. V of Aravind Eye Hospital: A 'Level 5' Leader
Dangdang.com: The Amazon.com of China
Boeing under Phil Condit
AAJ TAK's News Channel's Success Story
Wal-Mart's Cost Leadership Strategy
Restructuring Unilever: The 'Path To Growth'
Strategy
Toyota's Globalization Strategies
Innovations at Harley Davidson
Freeserve: The Pioneer in Free ISPs in Europe�
Reengineering & Restructuring at Canon
WebVan: A Disaster on the Web
Omnicom: The World's Largest Advertising
Conglomerate
National Dairy Development Board: A Successful
Indian Dairy Co-operative Movement
Organizational Transformation at Hughes
Electronics Corporation
Germany's Henkel in the Indian FMCG Industry
GE & Honeywell: A Failed Merger
The Concorde Saga
Cisco's Acquisition Strategy
Wal-Mart's German Misadventure
Motorola in China
Canon in India: Restructuring to Survive
Organizational Restructuring at AXA: Adopting
(and Dropping) a New Business Model
Reorganizing AT&T: From Vertically Integrated
to Customer-Centric Organization (B)
Reorganizing AT&T: From Vertically Integrated
to Customer-Centric Organization (A)
Saudi British Bank: HSBC's Saudi Arabian
Experience
ICFAI Publications
Takeda Chemical Industries Ltd.: Lessons from a
Japanese Pharma Major�
Nissan's Turnaround Story
Haier Group's Strategy in the US Market
Bharat Sanchar Nigam Ltd.: Ruling the Indian
Telecommunication Market
Apple iTunes: Changing the Face of Online Music
Retailing Industry
Air Canada: From One Crisis to Another
Restructuring P&G
Gateway: Implementing Innovative Strategies in
the IT Industry
Dell Spells Success in China
BMW Going on the Offensive
9
Reviving Yahoo! - Strategies that Turned Around
the Leading Internet Portal Advanced Micro Devices: Life beyond Intel

Restructuring Sony The MTV - Channel [V] Rivalry in India

Pepsi's Entry into India: A Lesson in The Kodak - Fuji Rivalry

Globalization
Archies: The Way Indians Greet
Bertlesmann: Before, during and after Middelhoff
Cartoon Network: The Indian Experience
BMW's Innovation Strategies
The Fall of Daewoo Motors
RyanAir: The 'Southwest' of European Airlines
The NIIT Story
Starbucks' International Operations
The Resurgence of Radio in India
EasyJet: The 'Easy' Way to Succeed
Reviving Iridium

Kmart: Fall of a Retailing Giant Electric Car Reva

Reviving Khadi in India The Maruti - Suzuki Conflict

Vivendi Universal: In a Strategic Flux The TVS-Suzuki Break-Up�

Timex in India The HP-Compaq Merger

Jollibee: Fast-Food, the Filipino Way Flooding the Indian Motorcycle Market

FoodWorld: Pioneering Organized Food Retailing Yahoo! in Trouble

in India
DS Group's Entry into Food and Beverages Sector
Fiat Auto: The Italian Giant in Trouble
Leaving India: The Peugeot Story
DoCoMo: The Japanese Wireless Telecom Leader
The Jet Airways Story
Avis: Still Trying Harder!
Hindustan Motors' Struggle for Survival
AOL Time Warner: A Merger Gone Wrong
Fiat's Indian Journey
Airbus: From Challenger to Leader
Air India: The Virgin Airways Saga
JetBlue Airlines' Success Story
Modern Foods: Disinvestment and After
McDonald's: No Longer the Great American
Meal� The Tamilnad Mercantile Bank Story

Westside: The Indian Retailing Success Story Hindustan Times vs The Times of India

Linux Gaining Ground The Hotel Corporation of India Story

Branded Gold Jewellery in India Rethinking Domino's Expansion Plans

ITC's Diversification Strategy Dr. Reddy's New Corporate Identity

10
Doordarshan's Problems Mikhail Khodorkovsky's Indictment and Beyond

Onjus: Squeezed Out Balrampur Chini Mills: Moving into Branded

Sugar
Rediff: Will it Survive the Dotcom Bust?
The Walt Disney Company: An Uncertain New
Daimler-Chrysler Merger: A Cultural Mismatch? Millennium (C)

The Escorts - Yamaha Motors Break-Up� The Walt Disney Company: Looking for Growth
(B)
Balaji Telefilms: A Success Story
The Walt Disney Company: The Early Years
The LML - Piaggio Break-Up
Swarovski's Crystals
Crossroads: Retailing Lessons
Evangelism: New Age Marketing
The Failure of Zee's Sawaal Dus Crore Ka
Haier in 2005
Kinetic Honda: The Break-Up
Matsushita's Turnaround
The Story of the Cellular Phone Brand Orange
Pfizer in 2005
The Takeover of Raasi Cements by India Cements
Cisco Systems in 2005
Low Cost PCs
Apple in 2005: Moving into the Mainstream?
Videocon: Going Global
Summer-izing Home Truths?
Marico: Launching Kaya Skin Clinic
Sony Corporation in 2004: Managing a Global
Google in 2005: Innovating to Stay Ahead Corporation
Microsoft in 2005
Mahindra and Mahindra: Developing
Wipro in 2005: Vivek Paul's Resignation & Competencies for Going Global in 2005
Beyond
Bill Gates, Steve Ballmer and the Management of
Wal-Mart in 2005: Managing Globalization Microsoft

Hidesign: Aiming High Microsoft in 2004: Shaping a New Image

The eBay Economy in 2005 Wal-Mart in 2005

Ispat International: Consolidating European Wal-Mart in 2004: Creating a New Image

Operations
IBM in 2004: The Linux Option
Hennes & Mauritz in 2005: Managing Global
Expansion Samsung Electronics in 2004

AT&T in 2005: Merging with SBC Microsoft in 2004: Grappling with New
Challenges�
GE in India
The New IBM in 2004
POSCO in India Sun Microsystems in the Twilight Zone
11
 Waste Management Inc.
Procter & Gamble in 2004: Managing Product
Innovation The Hindu: 125 Years in the Media Industry

Motorola in 2004: Zander's Challenge From Philip Morris to Altria

Nestl� in 2004 News Corp: Making of a Global Media

Business�
News Corp in 2004: The DirecTV Acquisition and
Beyond Lehman Brothers: Managing a Global Investment
Bank�
Dresdner Bank: Incorporating Risk into Corporate
Strategy Maruti Udyog in 2003

Cisco's Turnaround Coca-Cola India in 2003

PSA Peugeot Citroen SA: Integrating Risk into
Corporate Strategy
Adidas-Salomon: Incorporating Risk into
Corporate Strategy
Kohlberg, Kravis, Roberts & Co in 2003
Telefonica: Managing Global Operations
Qualcomm in 2003

eBay in 2003 McDonald's: Cantalupo's Challenge

IKEA: Managing Global Expansion
Agilent Technologies: Incorporating Risk into
Corporate Strategy Linux vs Windows

Yahoo Under Terry Semel: Towards a New Apple Computer: Evolution of Product Line
Revenue Model
Cemex: Mexico's Global Giant
Wal-Mart in 2003: The World's Largest Company
Starbucks: Evolution of a Global Brand
Li & Fung in 2003: Managing Globalisation
FedEx: Competitive Advantage through IT
The Making of Sony PlayStation
Procter & Gamble: Organization 2005 & Beyond
Reuters in 2003
Microsoft's Xbox: Taking on Sony Playstation
AMD Taking on Intel
American Express: Integrating Risk into
AMD Opteron Corporate Strategy

TESCO in 2003 Business Model Innovation at Dell

Dreamworks SKG in 2003 Standard Chartered: Integrating Risk into

Corporate Strategy
Transmeta's Crusoe
Business School Surveys in India-2003
Intel's Centrino
Bank of Scotia: Integrating Risk into Corporate
Intel's Itanium2 Strategy

Intel in 2003 Southwest Airlines in 2003

12
Toyota Motor Corporation in 2003
Apple Computer in 2004: Gearing up for Online
Music
Reuters in 2004: Fast Forward and Beyond
KKR in 2004: Looking for the Second Act�
Intel in 2004: Looking for Growth Strategies
Business Model Innovation at Housing
Development Finance Corporation
Titan
Infosys Technologies: Building a World Class
Organization
Wipro: Value Driven Leadership
Unilever India in 2004 - In Search of a Growth
Strategy�
Nokia in 2004: Losing the Grip
Nokia: Integrating Risk into Corporate Strategy
Nokia: From N-Gage to QD
The 3G Mobile Phone Industry in 2004
Tata Motors in 2004: Going Global
The Birla Family Crisis
The Rise and Fall of US-64 Case
Ranbaxy Laboratories: India's First Multinational
Unilever in India: Beyond Project Millennium
Tata Tetley: Managing the Tetley Acquisition�
Infosys Technologies: Expensing Stock Options
Comcast in 2004
Toyota in 2004: Managing Innovation in the New
Millennium�
ICWAI in 2004: Grappling with New Challenges
HP's Compaq Acquisition (D)
HP's Compaq Acquisition (C)
HP's Compaq Acquisition (B)
HP's Compaq Acquisition (A)
Steven Spielberg & DreamWorks
Sony: Transformation 60 & Beyond
eBay Under Meg Whitman
Wal-Mart in China
Prada: The IPO Dilemma �
Wal-Mart in 2005 - Managing Globalization
Hidesign - Aiming High
The ebay Economy in 2005
Ispat International - Consolidating European
Operations
Hennes & Mauritz in 2005 - Managing Global
Expansion
AT&T in 2005 - Merging With SBC
GE in India
POSCO in India
The Turnaround of Caribbean Ispat Ltd. (CIL)
Mikhail Khodorkovsky's Indictment and Beyond
Balrampur Chini Mills - Moving into Branded
Sugar
The Walt Disney Company - An Uncertain New
Millennium (C)
The Walt Disney Company - Looking For Growth
(B)
The Walt Disney Company - The Early Years
Swarovski's Crystals
Evangelism - New Age Marketing
13
Haier in 2005
Corporate Governance at General Electric
Matsushita's Turnaround
Corporate Governance at Citigroup
Pfizer in 2005
Corporate Governance at Merck
Balrampur Chini Mills
Boeing's Corporate Governance Crisis
Cisco Systems in 2005
Walt Disney's Corporate Governance Crisis
Summer-izing Home Truths?
Corporate Governance Issues at Refco Inc.
P&G in 2005
Corporate Governance at Ahold
Gucci in 2004
Governance Problems at Morgan Stanley
NDDB in 2004: Beyond Operation Flood
Sinopec Corporation of China - Setting Standards
Mittal Steel: Consolidating US Operations in Corporate Governance

The Turnaround of Ispat Imexsa Alacrity Housing - Ethics First

Ispat - Sidbec: Entering North America Corporate Governance At Infosys

The Turnaround of Ispat Karmet

News Corp in 2005: Consolidating the DirecTV
Acquisition
AMD in 2005: Coming out of Intel's Shadow
ECONOMICS
Intel Corporation: European Union Antitrust Case
Immigration and the US Economy
The Soviet Economy

CORPORATE The Russian Economy in the Post-Soviet Era

GOVERNANCE The Nordic Economic Model

The Indian Rupee-US Dollar Exchange Rate: The

Corporate Governance at Bayerische Motoren
Economic Impact of a Strengthening Currency
Werk
Macau: The Future Entertainment Capital of the
Corporate Governance at Wal-Mart
World?
Corporate Governance at Unilever
The Economic Consequences of Population Aging
Corporate Governance at Tesco
The Softwood Lumber Dispute Between Canada
and The United States
Corporate Governance at Adidas-Salomon
Should Energy be Subsidized?
Corporate Governance at Royal Bank of Canada
The Indian Economy: Dealing with Inflation
Corporate Governance at Albertson's
The US-China Exchange Rate Stand-Off
Corporate Governance at Merril Lynch

14
The South African Economy: Coping with the Cochin International Airport Limited A Case of
Legacy of Apartheid Public - Private Partnership (C)

The European Union and Immigration from New Cochin International Airport Limited A Case of
Member Countries Public - Private Partnership (B)

Privatization of Delhi & Mumbai Airports - A Cochin International Airport Limited A Case of
Bumpy Take Off Public - Private Partnership (A)

Ranbaxy's Patent Litigations in the United Australia in 2005

States�
The Global Car Industry in 2004
The Bangalore Brand
Lev Leviev vs De Beers
The Chaebols of South Korea

The Rise and Fall of The 'Keiretsus' in Japan Enterprise Risk Management
Development of Women and Children in Rural
Areas (DWCRA)- A Microfinance Success Story Enterprise Risk management at General Motors
in Andhra Pradesh
Enterprise Risk Management at DBS Group
The Russian Oil Giant Yukos - When Business
and Politics Collide Enterprise Risk Management at Statoil

The US Steel Industry in 2004 - Still in Need of Enterprise Risk Management at Credit Suisse
Protection?
Enterprise Risk Management at ABN AMRO
Indian Railways at the Crossroads
Enterprise Risk Management at Lloyds TSB
Fiscal Policy in India and Canada
Economic Integration Enterprise Risk Management at BNP Paribas
Economic Crisis in India Southeast Asia &
Argentina Enterprise Risk Management at Honeywell Intl

Business Cycle - The US and the Japanese Enterprise Risk Management at Microsoft
Experience
Enterprise Risk Management at Commerzbank
China in 2005 - The Yuan Revaluation and
Beyond Enterprise Risk Management at Royal Bank of
Canada
ITC - Rural Transformation through Technology
Enterprise Risk Management at Lehman Brothers
Thailand in 2004
Enterprise Risk Management at Barrick
Ireland in 2005
Enterprise Risk Management at Cisco
Taiwan in 2005
Enterprise Risk Management at ING Group
The Chinese Yuan: The Revaluation Dilemma
Enterprise Risk Management at Siemens
Indonesia in 2004
Enterprise Risk Management at Posco

15
Enterprise Risk Management at Polaris
Enterprise Risk Management at Digital Globalsoft
Enterprise Risk Management at GTL
Enterprise Risk Management at Infosys
Enterprise Risk Management at Toyota
Enterprise Risk Management at DELL Computer
Enterprise Risk Management at Rolls Royce
Enterprise Risk Management at Ford
Enterprise Risk Management at Boeing
Enterprise Risk Management in Wipro's Software
Services Division
FINANCE
The Collapse of Amaranth Advisors
Tata Motors - Speed Breakers Galore
UBS and the Subprime Mortgage Crisis
Eko India's Financial Inclusion Initiative
A Comparison of Risk and Return Between BSE
Sensex and Bank Fixed Deposits
Analyzing the Risk Weighted Performance of
Equity Mutual Funds
A Note on Investment in Bonds - Calculation of
YTM
Investment Management at Harvard Management
Company
The 'Bernard Madoff' Financial Scam
Withdrawal of Credit Cover to the UK Retail
Industry: A Case on Credit Crisis
The Fall of Bear Stearns
The Soci�t� G�n�rale Fiasco - Lessons in
Risk Management
The Collapse of Lehman Brothers
Tata Motors - Financing the Acquisition of Jaguar
and Land Rover
Tata Steel's Acquisition of Corus
A Note on Adjustable Rate and Fixed Rate
Mortgage Plans in the US
ICICI Bank's �Get up to 100% Cash Back�
Offer
Grameen Bank of Bangladesh - The Grameen
General Credit System
Royal Ahold NV - The US Foodservice
Accounting Fraud
SBI's Microfinance Initiatives
The Microfinance Industry in India
ICICI Bank - Innovations in Microfinance
The Fall of United Western Bank
The Lucent Accounting Scandal
The Rise and Fall of Global Trust Bank
The Google IPO
Securities and Exchange Board of India - Role as
a Regulator
Tisco - The EVA Journey
Godrej Consumer Products Limited -
Implementing EVA
Daiwa Bank - Lessons in Risk Management
Allied Irish Banks - The Currency Derivatives
Fiasco
Valuing Sify's Acquisition of Indiaworld
The Polaris - Orbitech Merger
16
Sumitomo Corporation of Japan - The Commodity
Derivatives Fiasco
Parmalat - The Fall of a Dairy Giant
MRPL & RPL - Analyzing Risk and Returns
Derivatives Trading in India
The Fall of Barings Bank
Takeover Tussle - Grasim vs. L&T
Bangladesh Grameen Bank - Pioneers in
Microfinance
The WorldCom Accounting Scandal
Co-operative Bank Scams in India
Essar Steel - Defaulting on Debt Repayment
The Indian Housing Finance Industry At
Crossroads
Buyback of Shares and MNCs
Reliance Petroleum TOCD Issue (B)
Reliance Petroleum TOCD Issue (A)
Modi Rubber Vs the Financial Institutions
The Case of insider trading (HLL-BBLIL Merger)
The Gucci - LVMH Battle
Film Insurance & Financing in India
Arvind Mills' Restructuring Plan
Coimbatore Bypass Road Project
The Anubhav Plantations Scam
The CRB Scam
The JVG Scandal
The Ketan Parekh Scam
The ITC Classic Story
The GTB - UTI Bank Merger
The US-64 Controversy
Life Insurance Corporation's Future Prospects
The Leveraged Buy Out Deal of Tata & Tetley
Market Risk Management at JP Morgan Chase
Market Risk Management at ABN AMRO
Credit Risk Management at ABN AMRO
Financial Risk Management at Hersheys
Financial Risk Management at ConAgra Foods
Financial Risk Management at Visteon
Corporation
Financial Risk Management at Mitsubishi
corporation
Financial Risk Management at Eli Lilly and
Company
Financial Risk Management at UBS
Financial Risk Management in Duke Energy
Financial Risk Management at American Electric
Power
Financial Risk Management at Toyota
Microsoft's Dividend Policy
Intel : Managing Working Capital
Unilever in India - Managing Working Capital
Maruti Udyog's Accounting Policies
Infosys' Accounting Policies
Wipro's Accounting Policies
Hero Honda's Dividend Policy
Financial management at Bajaj Auto
Credit Risk Management at JP Morgan Chase
Reliance Industries - Stock buyback
17

Goldman Sachs in 2004
HRM
Sony Corporation - Future Tense?
Employee Motivation and Retention Strategies at
Microsoft Corporation
Recruitment and Training at JetBlue Airways
Microsoft Corporation - Best Practices in Human
Resource Management
Edwards Lifesciences' Talent Management
Practices: Creating a Competitive Advantage
Performance Appraisal and Review at the
Zoological Society of San Diego
Apple Inc.'s Corporate Culture: The Good, the
Bad and the Ugly
Microsoft India's HR Practices
Axis Bank: The Succession Planning Fiasco
Employer Branding at McDonald's: Redefining
McJobs
Project Parivartan: State Bank of India's Internal
Communication Initiative
NetApp's Corporate Culture and HR Practices
Nike's 'Sports Knowledge Underground' E-
learning Initiative
HR Problems at Jet Airways: Coping with
Turbulent Times in the Indian Aviation Industry
Four Seasons Hotels Inc.`s HR Practices:
Fostering a Strong Customer Service Culture
Flexibility in the Workplace & Discrimination by
Association: Sharon Coleman Vs Attridge Law
Pentagon's New Personnel System: Coping with
the Challenges of Human Capital
Management Lessons from Spain's Euro 2008
Football Championship Triumph
Compensation Management at Tata Consultancy
Services Ltd.: Coping with Turbulent Times in the
Indian IT Industry
YES BANK: Human Capital Initiatives of a
Startup in the Indian Banking Industry
Designing a Training Program: A Training
Manager's Dilemma
Collective Bargaining: The General Motors-
United Auto Workers Deal
The Julie Roehm Saga at Wal-Mart Stores, Inc.
Occupational Stress: A Junior Manager's
Predicament
Success at What Cost? - A Case Study in
Managerial Ethics & Compliance
Eli Lilly: Managing Workplace Diversity and
Coping with the Accusations of Racial
Discrimination
Labor Unrest at Honda Motorcycle & Scooter
India (Private) Limited
Cirque Du Soleil's Human Resource Management
Practices
Enhancing the Credibility of the Training
Function: Involving Line Managers in Sales
Training
Some HR Dilemmas in Information Technology
and Business Process Outsourcing Firms
Ritz-Carlton's Human Resource Management
Practices and Work Culture: The Foundation of an
Exceptional Service Organization
Workforce Diversity at Nordstrom
The Chappell Way (B): A Case Study in
Teambuilding and Group Dynamics
The Chappell Way (A): A Case Study in Team
Building and Group Dynamics
18
Human Capital Development: The Harley-
Davidson Way
Employees First, Customers Second': Wegmans'
Work Culture
People Matters in Sales Force Management
Remaking JC Penney's Organizational Culture
Best Buy's 'Results Only Work Environment':
Changing the Productivity Paradigm?
Genentech's Work Culture and Practices
Human Resource Management - Best Practices in
Infosys Technologies
Diversity and Talent Management Practices at
IBM
IR Problems at Toyota Kirloskar Motor Private
Limited
Leadership Training and Development at the BBC
Whole Foods Market's Unique Work Culture and
Practices
SABMiller's Human Capital Proposition -
Institutionalizing a Performance Culture
IG Metall - A Trade Union in Crisis?
Promoting Diversity - The American Express
Way
Pixar's 'Incredible' Culture
Innovation at Whirlpool - Creating a New
Competency
Diversity Training At Toys �R� Us, Inc
Disney - Succession Problems In The Magic
Kingdom
Discrimination Cases at Boeing
GM's Pension Fund Problems
Valero Energy's HR Practices and Culture
EVA and Compensation Management System at
Tata Consultancy Services
Racial Discrimination at FedEx Corporation
Human Resource Management Practices at The
National Thermal Power Corporation (NTPC) in
India
Training and Development - The GE Way
Managing Attrition in the Indian Information
Technology Industry
Organization Culture at Goldman Sachs
Cisco's Organization Culture
Starbucks' Human Resource Management Policies
and the Growth Challenge
Employee Training and Development at Motorola
Ikea's Innovative Human Resource Management
Practices and Work Culture
Training and Development at Godrej
Human Resource Management - Best Practices at
Marriott International
Home Depot's Cultural Evolution - A comparison
of the Company's Culture Under ITS Founders
and BOB Nardelli
Volvo's HR Practices - Focus on Job Enrichment
Southwest Airlines Act II - An Airline in Trouble?
Semco - A 'Maverick' Organization
Political Advertising - The 'India Shining'
Campaign
HR Problems in Hyundai Motor Co.
Succession Planning at Ranbaxy - Family Drama,
Corporate Style
Succession Planning at GE
HR Restructuring at Lucent Technologies
19
Improve Performance Through Change
Management Training Employees of IBM Through e-Learning

Employee Participation, Organization Structure ESOPs - A Tool for Employee Retention

and Decision Making
Human Resource Management System Reforms at
Leadership the Right Approach Matsushita

The Right Way to be an effective Leader The Taj People Philosophy and Star System

Needs Drive Performance Pink Slip Parties - A New Human Resource

Buzzword
Employee Satisfaction - An Outcome of
Motivated Workforce Johnson and Johnson's Health and Wellness
Program
Organizational Culture - The Recipe for Success
The Fall of Arthur Andersen - Organizational
Compensation Management Culture Issues

Performance Appraisal Management Nokia - Fostering Innovation

3M's Organizational Culture
Quality of Worklife Southwest Airlines' Organizational Culture

Recruitment and Selection The CEO Compensation Controversy

Retaining Employees The Corporate Glass Ceiling

Managing Cultural Change at P & G Flexible Work Options

Google's Organizational Culture Personal Appearances - The Changing HR Norms

Innovations at Wipro Employee Downsizing

SRC Holdings - The 'Open Book' Management Xerox - People Problems

Culture
Recruiting - The Cisco Way
Fannie Mae's Human Resource Management
Policies Netscape's Work Culture

The Good and Bad of Wal-Mart's Culture HP at Cultural Crossroads

Nucor Corp's Organizational Culture Microsoft - Discrimination at the Workplace

Microsoft People Problems Wipro's PCMM - Level 5 Certification

Human Resource Management - Best Practices at
the FedEx Corporation Reorganizing HP

Reorganizing ABB - From Matrix to Consumer - Change Management @ ICICI

Centric Organization Structure (B)
The State Bank of India VRS
Reorganizing ABB - From Matrix to Consumer -
Centric Organization Structure (A) Indian Airline's HR Problems

Human Resources Accounting in Infosys The Indian Call Center Journey

20

Philips India - Labor Problems at Salt Lake
HR Restructuring - The Coca Cola & Dabur Way
SAIL's Voluntary Retirement Scheme
Bata India's HR Problems
Wal-Mart: Shaping the Organizational Culture
Wal-Mart in 2004 - Managing Succession
Planning
Reliance Industries - The Dispute between
Mukesh and Anil Ambani (Part A)
Merrill Lynch in 2004 - Restructuring and Beyond
Unilever in India - Managing Human Resources
Nokia: Shaping The Organizational Culture
Intel: Shaping The Organizational Culture
Human Resources Management at Wipro
British Airways - Leadership and Change
Managing Change at United Parcel Service (UPS)
Marriott International - HR Practices
INNOVATION
Innovations in the Biotech and Pharma Industries
in India
Travel and Tourism in India - Focus on
Innovation and Customer
India - A Global Manufacturing HUB
Software and IT Services in India
E-Governance in India
Innovations in Education and Training Sector in
India
Innovations in the Banking Industry in India
Innovations in the Music and Entertainment
Industry in India
Innovations in Home Building and Home Decor
Industries in India
Innovations in the Healthcare Services Industry in
India
INSURANCE
AIG's E-Business Risk Insurance Solutions
Viability of Providing Insurance Cover For
Intangible Assets in India
Customer Service and Organization Structure in
the Insurance Industry
Insurance Industry - Repercussions of Unplanned
Mergers and Acquisitions
The Need for Changing Organization Design and
Structure
The Need for Business Intelligence in Insurance
Organizations
The Importance of HR Planning in an Insurance
Organization
Role of Information Technology in Organization
Design and Structure
Outsourcing of Underwriting Activities in
Insurance - Advantages and Disadvantages
Information System Planning in Insurance
Organizations
Global Expansion of the Insurance Business - is it
Lucrative
Continuous Online Auditing - Benefits to
Insurance Organizations
Call Centers and Customer Relationship
Management in Insurance Organizations
Bancassurance - A Business Option
Balanced Scorecard - A Performance Support
System
US Insurers Looking Towards Indian Insurance
Market
The Art of Selling Insurance Products
21
Technology a Means for Improving Customer
Service Liability Insurance - Personal Injury Claims
Serving Rural Markets a Necessity For Indian
Insurers Liability Claims Cost of Non Response

Sales Personnel and their Training - The Tool to
Get Competitive Advantage
Rebating in Insurance - Boon or Bane
Need for Training Sales Personnel in Insurance
Organizations
Marketing Information Systems in Insurance
Companies
IRDA and the Changing Tariff Structure for
Motor Vehicle Insurance in India
Intermediaries in the Insurance Market
Insuring Hitherto Uncovered Losses -
Cyberinsurance
How Attractive is Asian Insurance Market
Factors Influencing Automobile Underwriting

Is Honeymoon Over for Insurers in India
Innovative Products The Key to Success in the
Indian Insurance Market
HR Challenges in the Insurance Industry
High Claims and Controlled Tariff Structure in
Motor Insurance in India
Employee Involvement Total Quality
Management in Insurance Companies
Assessing Loss to a Property and Claims
Adjustment Process
Claim Adjusters and Workers Compensation
Claims
Changing Trends in Commercial Vehicles
Insurance in India
Call Center Operations in Insurance
Assessing Losses Caused By Vandalism

Email an Effective Communication Tool for Claims for loss to property - genuine or fraudulent
Insurers
Assessing Loss Due to Theft
Effectiveness of Symbols and Ideas in Advertising
Insurance Products
IT AND SYSTEMS
Customization of Insurance Products - A Tool For
Gaining Competitive Advantage
Solution Exchange: Knowledge Management
Initiative at UNDP
Change Programs and their Implementation

When Insurance Against Perils Becomes Perilous

Knowledge Management Initiatives at IBM
Tug of War for Liability Claims

Reinsurance in India
District of Columbia: Harnessing the Power of
Information and Communication Technology to
Rate Making in Insurance
Enable Good Governance

Cirque du Soleil's Information Technology

Premium Rebates to Policy Holders - Are They
Initiatives
Ethical
ERP Implementation Failure at Hershey Foods
Marketing Strategies in the Indian Insurance
Corporation
Market
Mckinsey's Knowledge Management Practices
Market Research in Insurance
22

Managing Information Resources: Ensuring Data
Security
The Fall of PartyGaming
Infosys' Knowledge Management Initiatives
Grameen Bank's Village Phone Initiative:
Connecting Rural Bangladesh to the World
Knowledge Management Initiatives at TCS
e-Learning Initiatives at Motorola
Information Technology Outsourcing at BBC
CRM Implementation Failure at Cigna
Corporation
GM's E-Business Strategy
Knowledge Management Practices at Toyota
Motors
JP Morgan Chase-IBM - The Outsourcing Journey
IT Outsourcing - The GM Way
ERP Implementation Failure at HP
IBM's ECRM Initiatives
Knowledge Sharing Initiatives at the World Bank
- Creating a Knowledge Bank
Charles Schwab Customer Focused E-Business
Strategy
Bumrungrad's Hospital 2000 Information System
PayPal.com's Business Model
University of Phoenix - #1 Provider of Online
Education
Merrill Lynch's IT Initiatives
Mahindra & Mahindra's E- Business Initiatives
Knowledge Management @Tata Steel
Marriott's Customer - Focused E- Business
Strategy
Adobe - The World's No. 1 e-Document Company
DOW Chemicals' Customer Centric E-Business
Strategy
CorDECT Innovating for a Telecom Revolution
Knowledge Management @ Xerox Corp
Michigan.gov - The Leading Integrated E -
Government Portal
Microsoft's Tablet PC - Reinventing Mobile
Computing
CARD - An E - Government initiative in Andhra
Pradesh (India)
The e - Seva Project - Providing G2C Services in
Andhra Pradesh (India)
Knowledge Management Initiatives at British
Petroleum
Tesco.com - A Rare Profitable Dotcom
Fabmart's e - Tailing Model
ITC's e-Choupal: Taking E-Business to Farmers
Gyandoot - An E-Government Initiative in India
The eCitizen Portal - Integrating Government
Services Online in Singapore
Executing E-Business Strategies - The GE Way
Google.com - The World's Number One Internet
Search Engine
Instinet - The First Electronic Communication
Network
BEA Weblogic - Personalizing the world wide
web
FedEx - The E-procurement Journey
eBay - Staying Online - Always
The DoubleClick Controversy
NASDAQ's Securing Security Transaction
23
Dell.com's Managing the Electronic Supply Chain
Effectively
Plastic Money - The Indian Experience
CRM/KM initiatives at 3M
Mercedes Benz's e-Biz Solution: The Factory
Delivery Reservation System.
SciQuest.com's B2B e-marketplace
Charles Schwab - Expanding Online Trading
Applications
Dotcom Marketing in India
ERP Implementation at BPCL
Xerox PeopleNet - Creating IT - HR Synergies
The Indian Internet Banking Journey
Ford's e-Business Strategy
Cisco Systems - The Supply Chain Story
LEADERSHIP N
ENTREPRENEURSHIP
The 'Fred Factor': The Saga of a Turnaround
Specialist
Parquesoft - A Unique Social Entrepreneurship
Initiative
Fostering Innovation in the Public Sector: Vivek
Kundra@US Government
MS Oberoi and His Legacy
Bigmouthmedia and Steve Leach: Managing
Growth and Continuity
Bigmouthmedia & Steve Leach: Managing a
Winning Team
Jamie Dimon: The Turnaround Specialist
The Rise and Fall of Ramalinga Raju
Leadership - The Indra Nooyi Way
Trevor Field and the PlayPumps of Africa
Katrina Markoff & Vosges Haut-Chocolat
Catherine Arfi & Aromababy: Creating an
Australian Brand and Taking it Global
James Dyson: The Engineer Entrepreneur
Azim Hasham Premji's Value-Based Leadership
CEO as Change Agent
Zhang Yin - China's Leading Woman
Entrepreneur
Case Studies on a Few Women
Microentrepreneurs
Sourav Ganguly (B): The Second Coming
Sourav Ganguly (A): A Case Study in Leadership
James McNerney and 3M: Making a Good
Company Better?
Mark Constantine: The Willy Wonka of the
Beauty Industry
Social Entrepreneurship - The Alicia Polak Way
Harold Burson and Burson-Marsteller
HP's Strategy and Operations under Carly Fiorina
and Mark Hurd
Michael Jackson - The Rise and Fall of The King
of Pop
Jack Welch and Jeffrey Immelt - Continuity and
Change in Strategy, Style and Culture at GE
Scott Mcnealy and Sun Microsystems
Ping Fu - Inspiring Entrepreneurship
Kerry Packer - Australia's Richest Media Baron
Terry Leahy -Europe's Most Admired Leader
Andrea Jung and the Turnaround of Avon
Products
Isaac Tigrett - A Maverick Entrepreneur
Giorgio Armani - The Businessman, the Designer
and the Brand
24
Biocon - Kiran Mazumdar Shaw's Entrepreneurial
Dream The Saga of Lee Iacocca - From Ford To Chrysler

Lok Satta - A Movement for Democratic Reforms
in India
Sumantra Ghoshal - A Visionary Management
Guru
Self Employed Women's Association (SEWA) -
Empowering Women in India
Lijjat Papad - Woman & Entrepreneurship
Louis V Gerstner - The Man Who Turned IBM
Around
Oprah Winfrey - The Story of an Entrepreneur
Akio Morita - The Man Who Made Sony

Mumbai's Dabbawalas - An Entrepreneurial Michael Dell - The Man Behind DELL

Success Story
Narayan Murthy and Infosys
Warren Buffett - The Investment Guru
GE And Jack Welch
Carly Fiorina - The Change Leader
The Ramoji Group
Henry Ford - A Great Innovator

Meg Whitman - The Driving Force Behind eBay MARKETING

Frederick W. Smith - The Entrepreneur who
Volkswagen's Marketing Strategy in India
Created an Industry
Amazon.com: Customer Service Champion
Sam Walton - Entrepreneur of the Century
Tourism Kamloops
Richard Branson - Herb Kelleher - Leader
Canadian Club: Repositioning a Dormant Brand
Extraordinaire
Selling Insurance Products in India: The
Carlos Ghosn - The Turnaround Specialist
Commission versus Fee Debate
Burger King's 'Whopper Freakout' Marketing
Larry Ellison - The Source of Oracle's Wisdom
Campaign
i-Mint - An Innovative Coalition Loyalty and
Steve Jobs - The Silicon Valley Pioneer
Consumer Rewards Program in India
Indian Premier League's Operating Model -
Steve Case - The Story of AOL's Architect
Marketing Cricket to the World
John Chambers - Cisco's Driving Force
Apple�s App Store: Strengthening the iPhone�s
Competitive Position
The Rise and Fall of Vivendi Universal 's Jean
Marie Messier
Promoting 'Paranormal Activity'
Leadership the Bill Gates Way
Turkey: Emerging as a Value-based Destination
Amidst Economic Slowdown
Women and Entrepreneurship
Burger King's 'Subservient Chicken' Marketing
Campaign
Shahnaz Hussain - A Successful Indian Woman
Entrepreneur
Kraft Foods� Mobile Marketing Strategy
Dhirubhai Ambani and Reliance
Idea Cellular`s Advertising and Promotion
Strategies
Ekta Kapoor - The Queen of Indian Soaps
25
Maruti Suzuki`s Advertising Strategies
Marketing Pristiq: The Advertising Challenge
Coca-Cola "Open Happiness" Campaign
Intel Corporation's 'Sponsors of Tomorrow'
Global Branding Campaign
Kleenex 'Let It Out' Campaign: Increasing
Consumer Involvement with a Low-involvement
Product
Tata Sky's Marketing Strategies
Warner Brothers' Viral Marketing Strategy - The
'Dark Knight' Campaign
Woot.Com - Selling to Geeks
Hershey: Going through a Sweet Recession
Trader Joe's: A Unique Customer Experience
Vodafone Essar's Advertising Strategy - The
'Zoozoos' Campaign
Hero Honda's Rural Marketing Initiatives in India
American Airlines' Rainbow TeAAm and its
Strategy to Target the LGBT Segment
IBM Corporation: Targeting the LGBT Segment
Amylin Pharmaceuticals, Inc.'s Sales Force
Strategy
McDonald's Advertising Strategy - The 'Lost
Ring' Campaign
L'Or�al in China
Marketing Ghajini: Bollywood's Biggest
Blockbuster
Catch-22 for Kellogg's?
Barack Obama's Integrated Marketing
Communications Strategy
Marriott International Inc.'s 'Sales Force One':
New Sales Force Strategy for Competitive
Advantage
Complan Vs Horlicks: Comparative Advertising
and the Question of Ethics
Rolls-Royce: A Manufacturer at Your Service
Zappos.Com: Focus on Customer Service
iRobot's Roomba: Bringing Robots into Homes
Google and its TV Ads Program
Marketing Sunsilk: How Unilever Launched its
Global Hair Care Brand in the US
Alcohol Advisory Council of New Zealand:
Social Marketing to Change Binge Drinking
Culture
UGG Boots: Australian Generic Product to Global
Luxury Brand
Apple Inc.'s iPhone: Can iPhone Maintain its
Initial Momentum?
Improving Sales Force Effectiveness: Bayer's
Experiment with New Technology
Exubera Fiasco: What Went Wrong?
Kleenex: The Saga of a Super Brand
Destination Marketing: Tourism Australia's
Controversial Campaign
Johnson & Johnson's 'Camp Baby': Great
Customer Relationship Management or Public
Relations Fiasco?
Qube: Market Development for Digital Cinema
Public Relations at Microsoft
The Computer is Personal Again': A Global
Integrated Marketing Communications Campaign
Coaching A Sales Team
Pfizer Inc.'s Lipitor: The Celebrity Endorsement
Controversy
Perfetti Van Melle: Marketing Mentos in India
Pabst Brewing Company: The Classic Revival of
the 'Pabst Blue Ribbon' Brand
26
Nokia Corporation: Reversing the Decline in
Brand Value
Pricing it Right: Three Caselets in Pricing
Treading on that Fine Line?: Caselets in
Marketing Ethics
Launching iPhone: Apple's Entry into the Mobile
Phone Market
What's in a Name? Lessons from Three
Rebranding Exercises in India
UTI Bank to AXIS Bank: A Corporate
Rebranding Exercise
Crisis Management: Dealing with a Product Crisis
Body Shop Brand: Repositioning to Target the
'Masstige' Segment and Impact of its Acquisition
by L'Or�al
Atithi Devo Bhavah': Indian Tourism Ministry's
Social Awareness Program to Boost Tourism
Apple iPod's Promotional and Positioning
Strategies
Tourism Malaysia: Creating 'Brand Malaysia'
Tata Indica V2 Xeta: Competing in the Indian
Small Car Market
Merck's New Product Development and Launch
Strategy for Januvia
Sunsilk Gang of Girls': Hindustan Lever Limited's
Online Social Networking Initiative in India
Marketing Strategies of Harley-Davidson
Glaxosmithkline's Marketing Strategy for Requip:
A Case Study in Product Lifecycle Management
Pfizer's Torcetrapib Failure: The Risks of New
Drug Development
Crisis Management at Bausch & Lomb (B): The
'Renu with Moistureloc' Debacle
Bud.TV: Logging Troubles
Natureworks: Market Development for
Bioplastics
Microsoft's Strategy for Small Businesses (B):
Marketing MS Office Live
Microsoft's Strategy for Small Businesses (A):
The Innovative PR Campaign for MS Office
Accounting 2007
Glac�au: Marketing Vitaminwater
Rovion's InPerson Technology: Changing the
Face of Online Advertising
Harnessing the Power of Online Social
Communities for Branding and Market
Development
Philips: Making Sense of Simplicity
Sony's Battery Recall Fiasco
Bose Corp.: Better Sound through Research or
Better Sales through Marketing?
Innovative Marketing Strategies of Lush Fresh
Handmade Cosmetics
The loveLife Brand (B): Evolving the Campaign's
Communication Strategy for HIV Prevention in
South African Youth
Eurail Group GIE: Marketing Rail Travel in
Europe
The loveLife Brand (A): Initiating a Behavior
Change in South African Youth to Prevent HIV
Marketing the 'Lost' TV Drama Series: ABC's
Integrated Marketing Strategy
Unilever's �Real Beauty� Campaign for Dove
Race-Specific Drug 'BiDil': Nitromed's Marketing
Challenge
Volkswagen's Iroc Concept: Reviving the
Scirocco to Target A Niche Market
Dell's Customer Contact Center Operations in
India
Vertu Mobile Phones: Luxury Redefined
Nike's �Joga Bonito� Marketing Campaign
27

Snapple's Marketing - An Unconventional Brand's
Claim to Fame
Lifebuoy �Swasthya Chetna�: Unilever's Social
Marketing Campaign
Hidesign: Marketing Leather Products
Haagen-Dazs: Repositioning a Cult Brand
The Maggi Brand in India: Brand Extension and
Repositioning
Hello Kitty': A Japanese Superbrand
Lakme Fashion Week and Wills Lifestyle India
Fashion Week: Fission in Indian Fashion
Red Bull's Innovative Marketing-Transforming a
Humdrum Product into a Happening Brand
Lipitor: How far should Pfizer push the Pill?
Tata Motors: Serving an 'Ace' for Success
Browser Wars II: The Release of IE 7 (BETA 2)
BMW's �Company of Ideas� Campaign -
Targeting the �Creative Class�
P&G's Vocalpoint - Using Moms for W.O.M
ITC Food's Growth and Future Prospects
Marketing 'The Da Vinci Code'
Rebuilding the 'Martha Stewart' Brand
Lacoste's Marketing Strategies in the US
Kingfisher Airlines - The 'Funliner Experience'
Marketing Viagra in India
Crisis Management At Bausch & Lomb - The
'ReNu Moistureloc' Controversy
Grove Fresh Ltd - Marketing Organic Juices
PVR Ltd.'s Growth and Future Prospects
Real Madrid: The Galacticos Era
Segway - Still Off-balance?
Radio Mirchi - Spicing up the Indian Air Waves
The New 'Indian' Airlines
The 'Incredible India' Campaign - Marketing India
to the World
Pricing Fuzeon - Cost of Innovation?
Google and the 'Click Fraud' Menace
IKEA's Global Marketing Strategy
Toyota Prius - A Case in New Product
Development
The Marlboro Story
Multi-Branding Strategy of Videocon Industries
in the consumer Durables Sector
LG's Growth Strategies in India
Organized Retail Industry in India
Market Expansion Strategies of Maruti Udyog
Haier's Marketing Strategies in India
Match.com - The World's Leading Online
Personals Site
Marketing and Communication Strategy of Titan
Industries' Watch Division
Arvind Brands' Competitive Position in the Indian
Branded Apparel Market
Channel Conflict at Apple
Zee Telefilms' Competitive Strategies
Promotional Strategies of Cellular Service
Providers in India
Harrah's CRM Strategy
Cummins India - Consumer Driven
Modularization Strategy
Coca-Cola's Dasani In the UK - The Public
Relations Fiasco
Casas Bahia - Marketing to the Poor
28
Maruti Udyog Limited - The Pricing Dilemma
Repositioning Dabur
Honda's Marketing Strategies in India
Coca-Cola's Belgian Crisis - The Public Relations
Fiasco
Marketing Strategies of BusinessWorld
Hyundai's Marketing Strategies in India
Pantaloons Retail (India) Limited - The Indian
Retailing Giant
Hindustan Lever's Foray into Network Marketing
CavinKare's Innovative Marketing Strategies
Bumrungrad's Global Services Marketing Strategy
Tommy Hilfiger - The Struggles of an American
Fashion Icon
Samsung's Marketing Strategy in India
NIKE - 'The Goddess of Marketing'
Nivea - Managing an Umbrella Brand
Tupperware in India
Price Optimization at Northern Group Retail
Calvin Klein's Scandalous Advertising - Morality
vs. Money
Branding a Commodity - The Tata Steel Way
New Product Development at the Schwan Food
Company - Innovations Through Communication
Coca Cola India's Thirst for the Rural Market
Lessons in Customer Service From Wal-Mart
Harry Potter - A Multi Billion Dollar Business
Absolut Vodka - Creating Advertising History
The 'David Beckham' Brand
Scorpio - Marketing an Automobile Brand
Marketing Research at P & G
Baskin Robbins Innovative Marketing
P & G Brand Management System
Virgin - Brand Extension and Brand Dilution
Beetle : The Birth, Growth, Death and Revival of
a Cult Brand
Tesco - The Customer Relationship Management
Champion
FedEx vs. UPS in China - Competing with
Contrasting Strategies
Krispy Kreme Doughnuts - America's Hottest
Brand
Walt Disney - The Evolution of a Brand
Customer Service at Singapore Airlines
TetraPak's Packaging Innovations
Madura Garments - Marketing Branded Men's
Wear n India
BBC World in India
L�real - Building a Global Cosmetic Brand
Legend' - Redefining the Rules of Marketing PCs
in China
All Out' - Marketing a Mosquito Repellant
The Indian Petroleum Industry: Towards Branded
Fuels
Luxor Writing Instruments Private Limited -
Marketing Pens in India
Barbie's Success Story
Social Marketing - Lessons from CRY in India
Samsung - The Making of a Global Brand
LG's Marketing Strategy In India
Asian Paints - Adding Colours
29

Discovery Channel - Discovering India
Ujala - The Supreme Whitener
Coffee Parlors in India - Hotting Up
Reebok's Changing Gameplan
Haldiram's - Marketing Sweets and 'Namkeens'
Kerala Tourism - Branding a Tourist Destination
Sports Sponsorship - 'The Cricket Ambush
Marketing' Dispute
Raymond - The Complete Mans Brand
The Indian Kitchen Salt Market - Brand Wars
SMS Advertising
Allen Solly - Entering the Indian Women's
Western Wear Market
Reader's Digest - The Story of a Magazine
Airtel Magic - Selling a Prepaid Cellphone
Service
Nestl� 's Brand Management Strategies
Intel - The Component Branding Saga
Airtel - Positioning (And Repositioning)
The Teleshopping Business in India
Satyam iWay - Changing Indian Internet
Browsing.
The Launch of New Coke
MusicWorld - Redefining Indian Music Marketing
Himalaya Drug Company - Branding Ayurveda
Hindustan Lever - Rural Marketing Initiatives.
Reinventing Cadbury
Indian Aviation - Price Wars & More
Life Insurance Marketing in India (C)
Life Insurance Marketing in India (B)
Life Insurance Marketing in India (A)
Revamping Rasna - A Marketing Overhaul Saga
Banning Surrogate Liquor Advertising
Film-Based Merchandising - Taking the Movies
Home.
Eureka Forbes - The Direct Marketing Pioneer
Maggi - Nestl� 's Problem Child
Reinventing Bisleri
The Story of Benetton's Advertisement
Campaigns
The Siyaram Celebrity Endorsement Experience
Kellogg's Indian Experience
BPCL's Petrol Pump Retail Revolution
The Tasty Bite Story
Amul's Diversification Strategy
Tanishq's - The Turnaround Strategy
Pizza Wars
Onida 'Candy'-Getting The Marketing Mix Wrong
Cielo - A Car in Trouble
Fairness Wars
The Nirma Story
Rewriting Indian Consumer Electronic Goods
Marketing
Makeover of Britannia
Relaunch of Frooti - The Digen Verma campaign
Fast Food Fables
Tata Motors in 2005 - A Car for $2000?
Zara - Expansion Blues
Unilever in India - Managing Brand Extensions
30
Madonna - Two Decades of Successful
Personality Marketing
L�real's Global Branding Strategy
Red Bull Gives You Wiiiings
NIKE - Evolution of Marketing Strategy
CavinKare - The Small 'Big' Company
LVMH - Building Star Brands
Gillette - Managing Product Innovation
Harley Davidson - Evolution of Marketing
Strategy
Titan - Building a Brand
Tanishq - Building a Jewellery Brand
Amul -Evolution of Marketing Strategy
Coca-Cola India in 2004 -Marketing Strategy
Cipla - Capturing the Global AIDS Market
Unilever in India - Rural Marketing Initiatives
Detergent Wars in India
Parachute- Managing India's leading coconut oil
brand
Marico - Managing 'Saffola'
Unilever in India - Building the Ice creams
business
Unilever in India - Building and Nurturing Brands
Vanilla Coke in India - B
Vanilla Coke in India - A
OPERATIONS
Cross-docking Helps JCPenney Reduce Materials
Handling and Make Logistics More Efficient
Velib�: Paris's Public Bike Sharing System
Environmental Sustainability Initiatives at
International Business Machines Corporation
(IBM)
Environmental Sustainability Initiatives at
Hewlett-Packard Company (A): Addressing
Climate Change Concerns
Dyson Appliances Ltd. and its Approach to
Innovation
Supply Chain Management Practices at Nokia
Corporation
Spring Airlines: China's Low-cost Airline
IKEA's Cost Efficient Supply Chain
Best Buy's Supply Chain Management Practices -
A Customer-Centric Approach to Business
Environmental Sustainability at Wipro: 'Green IT'
and 'IT for Green'
PfizerWorks: New Outsourcing Model to Improve
Employee Productivity
Domino's Master Franchise Model
Fostering Innovation: Wipro Technologies'
Innovation Framework
The Tata Nano Project - Making of the World�s
Cheapest Car
BIXI: Montr�al's Innovative Public Bike System
Tesla Roadster: The Car of the Future?
Designing Speedo LZR Racer: Speedo`s
Innovative and Controversial Line of High-end
Swimsuits
BMW Group Plant Oxford`s `The New Oxford
Way` (NOW) Program: From Culture Clash to
Performance Culture
BMW Group`s MINI Production Triangle
Australia's Leading Retailer Woolworths' Retail
Operations
Family-Owned Grocery Retailer Nugget Markets'
Store Operations and Work Culture
31
Nokia's Chinese Operations
Menlo Innovations: A New Approach to
Workplace & Project Management
Supply Chain Practices of Three European
Apparel Companies: Zara, H&M and Benetton
Tesco's 'Steering Wheel' - A Tool for Strategic
Value Creation and Business Transformation
H&M's Supply Chain Management Practices
Benetton's 'Dual Supply Chain' System
The Making of Apple's iPod
Dell's Supply Chain Management Practices
Quality and Safety Practices at LEGO
The Making of Xbox 360
Sysco's Supply Chain Management Practices
Infosys' Global Delivery Model
The AXA Way: Improving Quality of Services�
Supply Chain Management at GCMMF
The Making of Airbus A380: A Triumph of
Science and Engineering
Zara's Supply Chain Management Practices
Tesco's Supply Chain Management Practices
The Making of Boeing's 787 'Dreamliner'
Six Sigma: A Tool to Increase Customer
Satisfaction at Bank of America
Mass Customization: The BMW Way
Six Sigma at Motorola
SCM and ERP Software Implementation at Nike:
From Failure to Success
Global Supply Chain Management: Best Practices
at Li & Fung Limited
Project Scorpio: The Making of India's First
Indigenous Sports Utility Vehicle
Supply Chain Management in L&T (ECC
Division)
The Making of Boeing 777
Taiichi OHNO and Toyota Production System
Volvo's Product Development Practices: Focus on
Safety
Consumer Driven Six Sigma at Ford
The Ford Production System
The Need of Accurate Forecasting
Improving Operational Efficiency of a Bank
Employee Satisfaction Survey
Dilemma of a Manufacturer
Demand Estimation for a Call Center
Operations at Whirlpool
Carrefour: Managing the Global Supply Chain
Yellow Transportation Inc.: The Tech Leader of
the Trucking Industry in the US
PepsiCo's Distribution and Logistics Operations
Inventory Problems at Nike
FedEx: The Supply Chain Management Solutions
Provider
Wal-Mart's Supply Chain Management Practices
(B): Using IT/Internet to Manage the Supply
Chain�
Unilever Restructures its Supply Management
Practices
Sears Logistics Management Practices
Nordstrom's Perpetual Inventory System
The Six Sigma 'Plus' Quality Initiative at
Honeywell
Amazon.com's Inventory Management
32
Operational Restructuring at Harley Davidson
Implementing Tata Business Excellence Model in
Tata Steel
Wal-Mart's Supply Chain Management Practices
Operational Restructuring: The Philips India Way
Ashok Leyland's ISO 14001 Journey
General Motors: The CAD - CAM - CAE Journey
Titan: The Outsourcing Journey
Six Sigma at GE
Lean Manufacturing Initiatives at Boeing
Ellora Time's Manufacturing Woes
Xerox: The Benchmarking Story
TISCO: The World's Most Cost Effective Steel
Plant
Sundaram Clayton: Winning the Deming Prize
Gujarat Ambuja: Redefining Operational
Efficiency
Mahindra & Mahindra: Implementing BPR
Toyota's Kaizen Experience
Toyota's JIT Revolution
Domino's India Logistics Management
Revamping the Supply Chain: The Ashok Leyland
Way�
The Crompton Greaves' Operations Overhaul
Tata Indica: The Making of the Small Car
McDonald's Food Chain
Operations Management at Southwest Airlines
Operations Management at Tata Motors
Gujarat Ambuja - Cost Leader in the Indian
Cement Industry
Operations Management at Maruti Udyog
PROJECT MANAGEMENT
Millau Viaduct: Creating an Engineering Marvel
The Delhi Metro Project: Effective Project
Management in the Indian Public Sector
The Concorde Project - A Technical Engineering
Triumph but a Commercial Disaster
Scheduling the Project Activities
Implementing Risk Management Program
Need for Project Management
SIMPLIFIED CASE STUDIES
The Recall of Coca-Cola's Dasani in the UK
Repositioning at Dabur
Marketing Strategies of Honda - In India�
Innovative Marketing Strategies of Cavinkare
Bumrungrad and Global Services Marketing
Nivea and Umbrella Branding
David Beckham as a Brand�
The Beetle Story
Customer Relationship Management at Tesco
Localization Strategies of BBC World in India
L'Oreal's Evolution into a Global Cosmetic Brand
The Marketing of All Out Mosquito Repellant
The Success of Barbie
Discovery Channel in India
SMS Advertising �
33

Allen Solly in the Indian Women's Western Wear
Market
Satyam Iway
Life Insurance Marketing in India Product &
Pricing Norms
Prohibiting Surrogate Advertising of Liquor
Film-Based Merchandising in India
Benetton's Advertisement Campaigns
The Indian Fast Food Market
GE under Jack Welch
IT Outsourcing at GM
Customer Focused e-Business Strategy at Marriot
International
Human Resource Management a IKEA
Innovation at Nokia
A Culture of Innovation at 3M
Glass Ceiling
Employee Downsizing - A Global Phenomenon
Microsoft and Employee Discrimination
Nokia`s Competitive Position
Nokia's Competitive Position
Problems of MG Rover
Royal Dutch - Shell-Governance Issues
Localization Strategies of Unilever in China
Localization Strategies of Ericsson in China
The Takeover of Harbin Brewery
GE and Honeywell - A Merger Aborted
Wal-Mart's Strategies in Germany �
Innovation at BMW
Westside - A Success Story in Indian Retailing�
Problems at Doordarshan
Daimler-Chrysler Merger
MINI CASE
STUDIES
BUSINESS ETHICS
India and China Targeted to Curb GHG Emissions
Klaus Kleinfeld Quits Siemens AG: The Debate
over Bribery Scandal
Google & the Issue of Internet Privacy
Corporate Social Responsibility (CSR) in
HIV/AIDS: An Emerging Area in CSR
Cheap Chinese Goods: Boon or Bane for
Consumers?
Body Shop Launched in India
Cadbury�s Hit by Salmonella Scare in the UK
Exxon�s Problem of Riches
The �Le Clemenceau� Controversy
Coca-Cola Faces Another University Ban
IKEA's Cost Efficient Supply Chain
Hewlett-Packard's Initiatives to Tackle E-Waste in
South Africa
Nokia Launches Take-back in India
ShareIdeas.org: Social Innovation in the Mobile
Phone Industry
Coal Mines in China: Putting Profits Before
Safety?
34
ArcelorMittal in India: Integrating Plant
Management with Corporate Social Responsibility
Waste Recycling and The Catadores of Brazil
Tactics to Recover Banks Loans in India Raises
Ethical Concerns
BUSINESS STRATEGY
The Tata Teleservices-DoCoMo Joint Venture
Magazine Industry in the US
Procter & Gamble's 'Connect + Develop'
Innovation Strategy
The Mahindra-Kinetic Joint Venture: Mahindra &
Mahindra�s Foray into the Two Wheeler Market
Facebook in India: Localizing for Growth
IDBI`s Merger with IDBI Bank
Spotify: A Revolution in the Music Industry?
Unilever`s Acquisition of TIGI
Subhiksha: `The Giver of Good Things` in
Financial Trouble
CavinKare and Coty`s Strategic Alliance
Transforming Bata
Social Entrepreneurship: 20/20 Vision by Year
2020 for the Base of the Pyramid Population
Dabur`s Acquisition of Fem Care Pharma
HCL's Acquisition of Axon
HarperCollins Publishers� Strategy in India
NTT DoCoMo Inc.: Leadership Position in
Japanese Mobile Market under Threat?
The Marks & Spencer- Reliance Retail Joint
Venture
Yahoo! Sells Kelkoo
Aditya Birla�s Acquisition of Trinethra
Restructuring Tata Group
Johnson & Johnson`s Credo
Consolidation in the Generic Drugs Industry
Iridium - Making a Comeback
The Kodak - Fuji Duel
The Accounting Scandal at WorldCom
Entry Strategies of DS Group
Cultural Integration at Daimler - Chrysler
Carly Fiorina - Implementing changes at HP
Changing the Corporate Identity of Dr. Reddy's
Reva Electric Car Company
3M - Innovation Driven Company
Teething Troubles at Pioneer Electronics Ltd.
Raising Aroma in Indian Coffee Parlours
The GE way on e-Business
ITC - Going Rural with e-Choupal
Culture and Strategy at Southwest Airlines
Evolution of Infosys
De Beers - A Cartel facing Challenges
The Exxon - Mobil Merger Controversy (Caselet)
Nissan`s Turnaround Story (Caselet)
CONSUMER BEHAVIOUR
Shock Demand at Turkish Shoemaker Baydan
Ayakkabicilik San. & Tic.
From Frivolous to Frugal: Recessionary Trend
Forcing Changes in Consumer Behavior?
35
PepsiCo�s Deal with Indian Medical Association
to Promote Tropicana & Quaker Oats Raises
Ethical Concerns
Alpenliebe & the Indian Sugar Confectionery
Market
BMW Brand in North America
Social Marketing The 'Love Food Hate Waste'
Campaign in the UK
The Gujarat Co-operative Milk Marketing
Federation - Milk Sourcing Initiatives
The Indian Experiment with Electronic Voting
Machines
ITC's Foray into Convenience Food Market
MTV - Connecting with the Customer�
Starbucks - Selling Experience
Guatemala - Evolving 'The Soul of the Earth'
Lego Toys - The Story of Playful Learning
Social Marketing Initiatives of Hindustan Latex
Family Planning Promotion Trust
Adbusters Media Foundation - The Global
Network of Social Activists�
The Advertisement War - Pizza Hut vs. Papa
John's
Detroit - Getting ready for an Image Makeover
UBS - Branding the One Identity
Maruti - Valuing the Indian used Car Market
jetBlue - Low-Cost Airline Offering High Quality
Service
Shopping Malls - A New Shopping Experience
Fairtrade - Influencing Purchase Decisions
The Price War in Gujarat Newspaper Industry
Shoppers' Stop Consumer Loyalty Program
Haldiram's - The No:1 Choice of Consumers
REVA - The Eco-Friendly Car
Technological Innovation - The Philips Way
Project Bhoomi - Streamlining Land Records in
Karnataka, India
eHarmony - Assisting individuals in finding "soul-
mates"
HSBC - Local Bank to the World
Mobile Telephony in India - Hungama Unlimited
Low-cost Airlines - Taking Indian Aviation by
Storm
Big Bazaar - Serving the Classes
Pet Services in India - From Bow-Bow to Wow-
Wow
Online Matrimony Services in India
Blogging the Way to Victory
Dove - Campaigning for Real Beauty
Tupperware - Influencing Opinions through
Word-of-Mouth
The Harley-Davidson Experience
International Business
Environment Case
Studies
India & China - Growing Economic Ties�
Brazil- A World Economic Power in the
Making�
The US Steel Industry
WTO - A Global Trade Regulator
Revaluation of Yuan
Unemployment in Germany
36
Inflation in India
India - Before and after VAT
Current Account Deficit in the US Economy
Doubts Over Efficacy of VAT
Reforming the US Tax Structure
Coalition Politics in Italy
Technology Transfer - A Global Phenomenon
US Current Account Deficit - Repercussions on
the Global Economy
Scrapping of Press Note 18 - Impact on Indian
Joint Ventures
Anti - dumping Measures as a Tool of
Protectionism
Cairn Energy - A Tryst with the Indian Market
Baazee.com - Unethical Business Practices?
Post MFA - A Paradigm Shift
Cyber Crime - Ever Increasing Menace
China and the MFA
Microsoft's Trade Practices
Cola Drinks - How Safe are they?
The 'New' Textile Policy
Exploitation of Indo - Mauritius DTAA
Global warming - Need for a Global Effort
Taxing the Intangible
FIIs Avoiding Tax in India
The Virus Menace
Pepsi's Indian Operations
Urbanization in India and its Impact on
Environment
Combating the Global Environmental Pollution
Exclusive Marketing Rights - Fight for Patents
Indian Pharma Industry - Concerns about TRIPs
Agreement
e-Commerce - Need for Localization
Can India Make 'IT'?
KFC in India
Need to Revise the Japanese Constitution
International Marketing
Case Studies
Christian Dior in China: The Sharon Stone
Controversy
Singapore Airlines- Flying High �
GE's E-Business Strategies
Caterpillar Inc. - Differentiating itself from its
Competitors�
KFC, Taco Bell, Pizza Hut - Souring Franchisee
Relationships
Merrill Lynch - Victim or Convict?
Philip Morris - Unethical Marketing Practices
Nike's Unethical Practices Unleashed
Shopping without Dropping�.!
Orbitz's Effective Online Advertising
Will Amazon be No.1 Forever?
3M - Fostering an Innovative Spirit
Secret of Honda's Success
Sony - Restructuring Exercise Continues �
American Express - Fighting competition in the
domestic market
37
Disney - Marketing Services Efficiently
Bajaj Allianz' Marketing Strategies
Benetton Promotional Campaigns - Are they
Ethical?�
Revlon's Promotional Activities
Sears' Efficient Logistics Practices
Dell's Direct Business Model
Tupperware Home Parties - Mixing Business with
Fun
P&G - Fighting Competition �
Northern Group - Pricing4Profit
SWA's Competitive Advantage
The Multi-Branding Strategy of Yum! Brands
Combating Counterfeiting - The Pfizer Way�
Private Labels - A Cheaper Alternative to Branded
Products�
Beanie Babies - A Success Story�
PepsiCo - Bolt from the 'Blue'
Kellogg's Desi Strategies
LG Electronics - Overcoming initial setbacks in
India
Amul Explores New Horizons
Differentiation strategies of Coca-Cola
Heinz's Product Innovation Strategies
Wal-Mart's Cost Leadership
Bausch & Lomb - Effective positioning
Mercedes-Benz - Exploring non-premium
segments
Horlicks' Repositioning Strategies
marketing communications
Case Studies
British Airways' Advertising Campaign in the UK
Reliance ADAG's Controversial Advertising
Campaign
Internal Marketing to the Sales Force
Shockvertising: Burger King�s Controversial
Print Ad in Singapore
Novartis' 'FluFlix' YouTube Campaign: Testing
Social Media
Adidas Launches `Me, Myself` Campaign in
Singapore
Rebranding Pepsi in the US
Rebranding Xerox
HCL's Global Branding Initiative
ClickJobs.com's 'Happy Kumar' Ad Campaign
Balancing Creativity and Ethics in Advertising
VIP Industries - Positioning Itself as a Lifestyle
Brand
Raymond - Suitings for 'The Complete Man'
Consumer and Trade Promotions - Haier
Appliances (I) Pvt. Ltd.
Creative Communications in the Indian
Automobile Industry - Print Advertising for the
Tata Indica
Standard Chartered Bank's 360 degree
Advertising Campaign for the 'Manhattan Card'
SBI Life Promotes Pension Schemes
Communicating During a Crisis - The Pepsi
Syringe Scare
The Onida Devil' Returns
Expanding the Soya Market in India - 'Nutrela'
Targets Mothers of Growing Children
38
Changing Consumer Perceptions about Insurance
- ICICI Prudential Life Insurance
Lifebuoy - Successful Repositioning & Re-launch
of an Established Personal Care Brand
Promoting Television Serials - 'Jassi Jaissi Koi
Nahin'
Horlicks - Effective Repositioning through
Focused Advertising
Goli ke Hamjoli' (Friends of the Pill) - An
Integrated Social Marketing Campaign
Promoting Generic Products in India
Changing Media Environment in India -
Implications for Advertisers and Media Planners
Brand Management Strategy of Dabur Vatika
ColorPlus - Redefining the Rules of Promoting
Apparel
HLL's Media strategy for Close-Up
Aventis' Successful Sales Promotion Campaign
Using 'Connection Cards'
Advertising Research Helps Amul Challenge
Kwality Walls
Q Jam' - The New Advertising Tool
Polaris - Marketing 'Intellect Suite' the FMCG
way
Maruti Udyog Limited - Mass Marketing the
M800
LG India - Direct Selling Microwave Ovens
Surf Excel - 'Win With Stains'
Madura Garments- Marketing SF Jeans
Bacardi in India
Buzz Marketing - A Marketing Communications
Tool
marketing management
Case Studies
Pepsi Forays into Apparel and Fashion Business
in India
The Oberoi Group of Hotels - Co-Branding and
Re-Branding of the Trident Brand
Yahoo's �It's Y!ou' Marketing Campaign
Levi's India Offers Jeans at EMIs
Disney Stores: Going the Apple Way
Tropicana Backtracks on its Package Redesign
Amazon Kindle: Pricing Issues
The KFC Coupon Fiasco
Coca-Cola, PepsiCo and the Indian Soft Drink
Beverage Market
Reliance ADAG Forays into Online Retail
Business
Blendtec's "Will it Blend?": A Viral Marketing
Campaign
Mobiledu: Nokia's Mobile Internet Innovation in
China
Virgin Galactic: Serial Entrepreneur Richard
Branson's Space Travel Venture
Changing Dynamics in the Shampoo Market in
India
Priceline�s Pricing Strategy: Name Your Own
Price (NYOP) & Beyond
Pharmaceutical Marketing: Personalized Medicine
Apple�s Pricing Strategy for iPhone in the US
Viagra in India: Competing against Multiple Cost-
Based Competitors and Counterfeits
Green Marketing & the Menace of Greenwashing
39

Google's Quest for the Perfect Ad Pricing Model
Tasty Bites - Target Marketing in USA
Surrogate Advertising Practices in Indian Liquor
Industry
Market Entry Strategies of Starbucks
Short Messaging Service (SMS) - Emerging Tool
for Advertisers
Perils of Celebrity Endorsements - The Siyaram
Example
The Launch of Scorpio - A Sports Utility Vehicle
Branding Commodity Product - Indian Salt
Industry
Ranbaxy and its Global Marketing Strategy
Philip Morris International - Entry Strategy in
India
P&G's Online Marketing Research Initiatives
Nutraceutical Product Market in India
Nurturing a Mother Brand - Nivea
Failure of New Coke
McDonald's Employee Training Programs
Product Management at Maruti Udyog Limited
Loyalty Card Programs In Indian Retailing
KVIC's Branding and Product Quality Initiatives
Kellogg's Positioning Strategy in India
HPCL - Customer Service Initiatives
Repositioning of Honda City
Operations Mini Case
Studies
Can India Become A Global Automobile
Manufacturing Hub?
Bharti Airtel Limited: Focusing on Cost
Optimization and Employee Productivity
Marriott International's 'Spirit to Preserve'
Campaign: Opting for a Green Supply Chain
Bosch's Initiatives to Avoid Inventory Buildup
SALES AND
DISTRIBUTION MGMT
Nikon's Sales and Distribution Strategy in India
GE - Ethics and Social Responsibility
The Times of India and Ethics
Cadbury and the Worm Controversy
Subhiksha - Discount Store with a Difference
Foreign Direct Investment (FDI) in the Indian
Retail Sector
Viveks - Retailing Strategies
Food Corporation of India
Information Technology Initiatives at Shoppers'
Stop
Maruti Udyog - Using Technology in Logistics
Goodyear Tires - Managing Dealer Relations
Apple Computer - The Reseller Conflict
Asian Paints - Blending Technology and
Distribution
Indian Film Distribution - The Transition Phase
TATA Chemicals - Reaching Out to the Masses
ICICI Prudential - Multiple Distribution Channels
HLL - Reinventing Distribution
Distribution Strategies of Foreign Educational
Institutions in India
Inventory Management at Amazon.com
Indian Post Office - Redefining Distribution
40
 Establishing a Chain of Corporate Hospitals (A):
Cemex and its Technology Initiatives Deciding the Unique Selling Proposition

Streamlining Logistics at General Motors Corp Growth of Wealth Management Services in India

Reverse Logistics - Gaining Importance Washington Mutual - "Spotlight on Teachers"

TVS Logistics - Building a Global Supply Chain STAR - Teething Troubles in India

Carly Fiorina at HP Sports Celebrity Management Services in India

Kishore Biyani - Pioneering a Retailing Employee Focus in Shoppers' Stop

Revolution in India
Outlook Magazine - Innovations for Growth
Computer Associates - Moving Toward Territory
Management ICICI One Source - Improving Service Quality

Dealer Training Programs - A New Trend Medecins Sans Frontieres (Doctors without
Borders)
HR Practices of the Container Store
Monster Inc. - Strategic Growth in India
Novartis - Managing the Sales Force
Max New York Life - The 3P Strategy
Baskin Robbins - Sales Strategy for India
Kotak Securities - Transition to Wealth
VAT - Overhauling the Indian Indirect Tax Management
System
ICICI Credit Cards - Improving Customer Service
Levi Strauss in India
Hutchison Telecom - Servicing Indian Customers
Anti-Dumping Regulations and India
Grey Advertising - Growth by Diversification
Reliance Infocomm - The Question of Ethics
Cox and Kings - Service with a Difference
TI Cycles - Targeting Urban Adults
CGH Earth - A Unique Service Experience
Product Line Pruning at P&G
Carrefour - Setting Global Service Standards
Organization Restructuring at Nokia
Airtel - Technology and Customer Service
Women Sales Force at Tupperware
Vandana Luthra Curls & Curves (VLCC)
Oracle Corporation - Managing Channel
Conflict Strategies of US Courier Companies during
Christmas
SERVICES MARKETING Subway's Marketing Strategy in India
The 'Customer' as a 'Case'? - Patient Dignity and
Pricing Policies at Satyam Infoway
Service Quality in a Tertiary Hospital
Corporate Catering by RKHS in India
Resource Constraints, Clinical Protocols, and
Conflict in a New Hospital Location
Pulte Homes- Focus on "Active Adult
Communities"
41

Progressive Corp - Customer Service Initiatives
Growth of Medical Tourism Concept in India
McDonald's in India
Life Insurance Corporation - Restructuring for
Growth
Kotak Mahindra Bank (KMB)
Beauty Care by Marico - Kaya Skin Clinics
INOX Multiplexes
Innovations in Indian Banking Sector
Indian Hotel Industry - Launch of 'indiOne'
India Post - Moving Beyond Mail Services
Godrej Appliances Branded Repair Service -
'Smart Care'
FedEx India - Managing People
BSNL- A Service Transformation
SUPPLY CHAIN MGMT
Retail Solutions for ITC�s Wills
Lifestyle
The Bullwhip Effect at P&G
Supply Chain Management Solutions
Transportation and Warehousing
Facilities at Gati
E-business at BPCL and GAIL
JIT-in the Indian Auto Industry
Nike - Failure in Demand Forecasting
Radhakrishna Foodland - Powering
McDonald�s in India
Pantaloons - Information Technology
in the Supply Chain
Xilinx changes its Supply Chain
Outsourcing Strategy
INDUSTRIAL MKTG
Suzlon: Powering a Greener Tomorrow
The Gujarat Government: Wooing Investors
SAP India Targets Small and Medium Businesses
Metaljunction.com: Redefining E-commerce
Business in the Indian Industry
Indian Auto Component Manufacturers: Entering
International Markets
Hanover Messe: An Industrial Technology Trade
Fair
�Cost Erosion� at Tata Motors
Growth Strategies of Sangam (India) Ltd.
Punj Lloyd: Marching Ahead at Brisk Pace
NTPC - Reliance: Conflict over Gas Supply
INDIA: The Future Hub of Drug Discovery
Services?
Industrial Designing in India: Waking up to the
Global Demand
CONCOR: No More a Monopoly
Customer Service at Blue Dart Express Ltd.
Business Ethics at ABB
AMD - Channel Support Strategies
Marketing Mini Case
Studies Case Studies
Changing Dynamics in the Shampoo Market in
India
Priceline�s Pricing Strategy: Name Your Own
Price (NYOP) & Beyond
Pharmaceutical Marketing: Personalized Medicine
Apple�s Pricing Strategy for iPhone in the US
42
 Miscellaneous Mini Case
Coca-Cola Faces Another University Ban
Studies Case Studies
Harvard University Appoints its First Woman
President
Detariffing in the General Insurance Sector
The Death of Aibo
Indian Cricket - A Global Money Spinner
Bird Flu In India
Precious Spectrum: Allocation Criteria, Cross-
Over Technology and Level Playing Field
The Gurjjar Agitation: Dilemma For The Policy
Makers
The National Urban Transport Policy:
Reinventing Urban Transport?
Business Environment
France Seeks to Outlaw Promotion of Unrealistic Beauty
Ideals by the Industry
Sparks Fly in the Bajaj-TVS Spark Plug Controversy
The Private Sector’s Role in Defense Production Industry
in India
The Issue of Drug Price Control
AIDS Drugs - Have Patent Rights Triumphed Over
Patients’ Rights?
Department of Posts Targets Private Couriers
Business ethics
India and China Targeted to Curb GHG Emissions
Klaus Kleinfeld Quits Siemens AG: The Debate over
Bribery Scandal
Google & the Issue of Internet Privacy
Corporate Social Responsibility (CSR) in HIV/AIDS: An
Emerging Area in CSR
Cheap Chinese Goods: Boon or Bane for Consumers?
Body Shop Launched in India
Cadbury’s Hit by Salmonella Scare in the UK
Exxon’s Problem of Riches
The ‘Le Clemenceau’ Controversy
Business strategy
Dabur’s Acquisition of Fem Care Pharma
Knowledge Management at Xerox
Turning Around General Motors
Tata Steel`s Acquisition of Corus
Jet Airways: The Emerging Indian International
Airline
Hyundai in India
Acer`s Growth Strategies
Marico: Emerging Indian Global Competitor?
Gujarat Cooperative Milk Marketing Federation`s
Growth Strategies
Dabur`s Growth Strategy in India
BK Modi Group`s Business Portfolio
Bajaj Auto Ltd: Re-aligning Manufacturing
Strategy
Aditya Birla Group`s Growth Strategy
Indian BPOs Waking Up to the Philippines
Opportunity?
Ford`s Sale of Jaguar and Land Rover
Spice Targets Rural Mobile Telephony Market in
India
Foreign Banks Targeting Newer Segments of
Customers in India
Reliance`s Exit from Petroleum Retailing
Yahoo! Japan & eBay Alliance - Facilitating
Cross-border Auctions
The Growing Attractiveness of the Indian
Personal Computer Market
43
Sagnik Roy: An Indian Success Story in China Turbulent Times for Airlines in India

OpenSocial: Google`s Breakthrough Strategy to Yahoo! and eBay’s Strategic Alliance

Outsmart Facebook
Intel and The Dell-AMD Deal
Barclays in India: Finding a Way to Grow with
Mobile Banking Pantaloon Forays into Insurance

The Indian Railways Turnaround Story Continues Birlas Buy Tata’s Stake in “Idea Cellular”

State Bank of India’s Bid to Consolidate in the Real Madrid’s ‘Galacticos’ Strategy: Losing
Face of Intensifying Competition Steam?

Trimeris Reformulates Strategy The Pixar Buy - Disney’s Creative Mojo?

Bajaj Auto From `Hamara Bajaj` to Hrm

`Distinctly Ahead`
RIM Vs Motorola: Talent Poaching and the Question of Ethics
Tata Motors Bid for Jaguar and Land Rover
McDonald`s in Discrimination Row
Kingfisher Airlines Acquires a Stake in Air
Deccan: The Indian Aviation Sector Moves Appreciation of the Rupee Forces IT & BPO Firms to Have a
towards Consolidation Re-Look at their HR Polices

Disney’s Strategies in China Stress Management at the Workplace

Fortis' Foray into the Retail Pharmacy Business Bob Nardelli Moves to Chrysler
in India
To Test or Not to Test: A Dilemma in Indian BPO Firms
The Proposed Air India - Indian Airlines Merger
Bob Nardelli Quits Home Depot: The Debate over Executive
Titan`s Foray into the Prescription Eyewear Pay
Market in India
Talent Shortage in India’s IT Sector
United Spirits' Acquisition of Whyte & Mackay
Fake CVs Roil the Indian Job Market
Nivea’s Foray into the Men’s Fairness Cream
Market in India Labor Unrest at Toyota India

Small and Medium Businesses in India: A Big

Opportunity for IT Vendors
It and systems
Moser Baer Enters the Indian Home Video
Market
Google Wins Cyber Squatting Case
Zapak.com and the Online Gaming Market in
India IT in Healthcare: Fortis` Collaboration with
Microsoft India
eBay changes its Strategy in China
iPODs, PDAs, Smart Phones - The New Data
Pfizer: The Impact of Torceptrapib’s Failure Security Challenge for Business Organizations
The Bharti - Wal-Mart Retail Joint Venture
44
MySpace Sued for Copyright Infringement

Stardoll.com: Attracting Teenage Girls and VCs Is Nokia Launching iPhone Killers?

Microsoft’s Prepaid Computing Initiative

Microsoft Unveils IE 7 Beta Nokia in Crisis Management Mode over Faulty

‘Bl-5c’ Batteries
BPO’s Tap into Rural India’s Potential

Marketing iShare: Rediff’s Content Sharing Space

BigAdda.com: India’s Leading Youth Social
Networking Site
Social Awareness Program to Boost Tourism in
Rebranding Shopper`s Stop India
Times of India`s `Lead India` Campaign

Fabindia: Marketing Indian Craft Traditions Sunsilk Gang of Girls: A Case of Marketers
Targetting Consumers through Emerging Media
Future Group & Reliance ADAG Brace for the Channels
`Big` Fight

ibibo.com: Fast Emerging as a Dominant Player

in the Online Social Networking Space in India Indian Tourism Industry Rides on the ‘Incredible
India’ Campaign
CEAT - "Raising the Bar" with the New Logo

YouTube LLC`s Strategy in India

JetBlue Airways’ Customer Service Fiasco
Kraft Foods Inc. Observes Consumer Behavior as
Prices Soar in the US

Samsung`s Strategy to Gain Market Share in The Pharma Firms to Stop Gifts to Doctors: Is Self
Indian Mobile Phone Market Regulation the Answer?
Battle for the Lavatory Care Market in India Gets
Dirty
Tata Motors: Serving an ‘Ace’
The Mobile Phone`s Emergence as The
`Fourth Screen`

Organized Retailers in India Foraying into Apple Launches Fifth Avenue Retail Store
the Health and Wellness Market

Marketing of Fairness Creams and the Question

of Ethics Google and Sony - Buzz Marketing ‘The DA
VINCI CODE’
Wal-Mart’s Re-Branding Initiative

Ovi: Nokia`s Foray into Internet Services

45
Microsoft’s "People-Ready" Campaign - Foreign Direct Investment in the Indian Retail
Targeting IBM ? Sector

Google and the 'Click Fraud' Menace Microsoft's Troubles with the EU Commission

Online Advertising In India - The MSN India The 'LALU' Brand in Rural Bihar
And NDTV Media Tie-Up
Cadbury's Hit by Salmonella Scare in the UK

Operations AIDS Drugs - Have Patent Rights Triumphed

Over Patients' Rights?
Can India Become A Global Automobile
Manufacturing Hub? Fake CVs Roil the Indian Job Market

Miscellaneous Pantaloon Forays into Insurance

Yahoo! and eBay's Strategic Alliance

Harvard University Appoints its First Woman
President
Dell Returns to Retail
Detariffing in the General Insurance Sector
Intel and The Dell-AMD Deal
The Death of Aibo
Apple Launches Fifth Avenue Retail Store
Indian Cricket - A Global Money Spinner
Exxon's Problem of Riches
Bird Flu In India
Microsoft Unveils IE 7 Beta
MySpace Sued for Copyright Infringement
Department of Posts Targets Private Couriers
The Bharti - Wal-Mart Retail Joint Venture
Google and Sony - Buzz Marketing ‘The DA
VINCI CODE'
The Reliance Group's Retail Venture
Birlas Buy Tata's Stake in “Idea Cellular”
Talent Shortage in India's IT Sector
Indian Cricket - A Global Money Spinner
Turbulent Times for Airlines in India
Microsoft's "People-Ready" Campaign -
Stardoll.com: Attracting Teenage Girls and VCs
Targeting IBM ?
Microsoft's Prepaid Computing Initiative
Google and the 'Click Fraud' Menace
Lifebuoy's 'Swasthya Chetna' Initiative
Real Madrid's ‘Galacticos'Strategy: Losing
Steam?
The Issue of Drug Price Control
Bird Flu In India
Bausch & Lomb - The 'ReNu Moistureloc'
Controversy
The Death Of Aibo
Tata Motors: Serving an 'Ace'
The ‘Le Clemenceau'Controversy
Lipitor's Legal and Marketing Challenges
BPO's Tap into Rural India's Potential

46
Online Advertising In India - The MSN India
And NDTV Media Tie-Up
The Pixar Buy - Disney's Creative Mojo?
Labor Unrest at Toyota India
Coca-Cola Faces Another University Ban
Coal Mines in China: Putting Profits before
Safety?
Viagra in India: Competing against Multiple
Cost-Based Competitors and Counterfeits
The Mobile Phone's Emergence as The 'Fourth
Screen'
Organized Retailers in India Foraying into the
Health and Wellness Market
Bajaj Auto From 'Hamara Bajaj' to 'Distinctly
Ahead'
Appreciation of the Rupee Forces IT & BPO
Firms to Have a Re-Look at their HR Polices
Social Marketing The 'Love Food Hate Waste'
Campaign in the UK
Marketing of Fairness Creams and the Question
of Ethics
Sparks Fly in the Bajaj-TVS Spark Plug
Controversy
Tata Motors Bid for Jaguar and Land Rover
Google & the Issue of Internet Privacy
Wal-Mart's Re-Branding Initiative
Ovi: Nokia's Foray into Internet Services
Is Nokia Launching iPhone Killers?
Google's Quest for the Perfect Ad Pricing Model
Stress Management at the Workplace
Nokia in Crisis Management Mode over Faulty
'Bl-5c' Batteries
Kingfisher Airlines Acquires a Stake in Air
Deccan: The Indian Aviation Sector Moves
towards Consolidation
Bob Nardelli Moves to Chrysler
iShare: Rediff's Content Sharing Space
To Test or Not To Test: A Dilemma in Indian
BPO Firms
Corporate Social Responsibility (CSR) in
HIV/AIDS: An Emerging Area in CSR
Disney's Strategies in China
Fortis' Foray into the Retail Pharmacy Business
in India
Balancing Creativity and Ethics in Advertising
Social Awareness Program to Boost Tourism in
India
iPODs, PDAs, Smart Phones - The New Data
Security Challenge for Business Organizations
Cheap Chinese Goods: Boon or Bane for
Consumers?
Sunsilk Gang of Girls: A Case of Marketers
Targetting Consumers through Emerging Media
Channels
The Proposed Air India - Indian Airlines Merger
Titan's Foray into the Prescription Eyewear
Market in India
United Spirits' Acquisition of Whyte & Mackay
Nivea's Foray into the Men's Fairness Cream
Market in India
The Private Sector's Role in Defense Production
Industry in India
47
Indian Tourism Industry Rides on The 'Incredible
India' Campaign
Harvard University Appoints its First Woman
President
JetBlue Airways' Customer Service Fiasco
Detariffing in the General Insurance Sector
Moser Baer Enters the Indian Home Video
Market
Zapak.com and the Online Gaming Market in
India
Bob Nardelli Quits Home Depot: The Debate
Over Executive Pay
Aditya Birla's Acquisition of Trinethra
Body Shop Launched in India
eBay Changes its Strategy in China
Can India Become A Global Automobile
Manufacturing Hub?
Pfizer: The Impact of Torceptrapib's Failure
Infosys Technologies Ltd.'s 'Voice of Youth'
Program
CEAT - "Raising the Bar" with the New Logo
PepsiCo's Deal with Indian Medical Association
to Promote Tropicana & Quaker Oats Raises
Ethical Concerns
YouTube LLC's Strategy in India
Infosys BPO's Campus Ambassador Program
ArcelorMittal in India: Integrating Plant
Management with Corporate Social
Responsibility
France Seeks to Outlaw Promotion of Unrealistic
Beauty Ideals by the Industry
HCL's Global Branding Initiative
Alpenliebe & the Indian Sugar Confectionery
Market
Kraft Foods Inc. Observes Consumer Behavior as
Prices Soar in the US
NTT DoCoMo Inc.: Leadership Position in
Japanese Mobile Market under Threat?
The Growing Attractiveness of the Indian
Personal Computer Market
Sagnik Roy: An Indian Success Story in China
Samsung's Strategy to Gain Market Share in The
Indian Mobile Phone Market
ClickJobs.com's 'Happy Kumar' Ad Campaign
Battle for the Lavatory Care Market in India Gets
Dirty
OpenSocial: Google's Breakthrough Strategy to
Outsmart Facebook
IT in Healthcare: Fortis' Collaboration with
Microsoft India
Barclays in India: Finding a Way to Grow with
Mobile Banking
Waste Recycling and The Catadores of Brazil
The Indian Railways Turnaround Story
Continues
Klaus Kleinfeld Quits Siemens AG: The Debate
over Bribery Scandal
Green Marketing & the Menace of Greenwashing
State Bank of India's Bid to Consolidate in the
Face of Intensifying Competition
Tactics to Recover Banks Loans in India Raises
Ethical Concerns
Trimeris Reformulates Strategy
48
BMW Brand in North America
Google Wins Cyber Squatting Case
BigAdda.com: India's Leading Youth Social
Networking Site
RIM Vs Motorola: Talent Poaching and the
Question of Ethics
Dabur's Acquisition of Fem Care Pharma
Yahoo! Japan & eBay Alliance - Facilitating
Cross-border Auctions
Trico Homes: A Canadian Family-owned
Business' Unique Corporate Culture
Future Group & Reliance ADAG Brace for the
'Big' Fight
ibibo.com: Fast Emerging as a Dominant Player
in the Online Social Networking Space in India

Acer's Growth Strategies

Marico: Emerging Indian Global Competitor?

Gujarat Cooperative Milk Marketing Federation's

Growth Strategies

Dabur's Growth Strategy in India

BK Modi Group's Business Portfolio

Bajaj Auto Ltd: Re-aligning Manufacturing

Strategy

Aditya Birla Group's Growth Strategy

Indian BPOs Waking Up to the Philippines

Opportunity?

McDonald's in Discrimination Row

Christian Dior in China: The Sharon Stone

Controversy

Ford's Sale of Jaguar and Land Rover

Spice Targets Rural Mobile Telephony Market

in India

Foreign Banks Targeting Newer Segments of

Customers in India

Employee Motivation - A Short Case Study

Rebranding Shopper's Stop

Reliance's Exit from Petroleum Retailing

Times of India's 'Lead India' Campaign

Fabindia: Marketing Indian Craft Traditions

49