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MASTER OF BUSINESS ADMINISTRATION (MBA)

(Revised)

1. The Program:
The importance of „management‟ as a professional study can today be
compared with that of obtaining a normal graduate degree in order to be
called educated. It is just short of becoming a compulsion.
Businesses and institutions are growing in complexity and size. They are
cutting across space and time by embracing technology, globalization and
information. Mere operational efficiency is no more sufficient. Managerial
capabilities have become necessary for firms to act on a global platform.
Although there are a large number of institutions offering MBA programs,
many of them just churn out non employable MBAs. A good institute must
incorporate what the industry requires with changing times. The SMU way to
Management degree or diploma is to mould the learning towards this
objective. With this perspective it has introduced several programs which
are geared to meet the industry requirement. These areas are Banking,
Information System, Retail Operations and Healthcare. It is planning to offer
more programs in the field of environment, disaster management, and
media.
The master of business administration (MBA) is an integrated program
designed to provide an advanced program in management for those seeking
managerial positions in industry, commerce and services. The core subjects
are aimed at developing knowledge and skills in fundamental management
disciplines. The program also involves participation in group work with
students from diverse backgrounds and is aimed at improving the decision
making abilities of the participants in management related areas.
2. Objectives of the Program
The program aims at realizing the following objectives:
 To provide a strong theoretical and practical foundation for a managerial
position
 To imbibe an updated perspective on the changes taking place in the
corporate sector
 To promote an inquiry based learning

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 To promote a self learning platform such that the motivation continues
even after the program is completed
 To equip students with the latest in terms of technology based learning
system
 To provide the industry with the most employable people at specific
levels of management
3. University Recognized Learning Centres:
The Learning Centres recognized by SMU are permitted to provide
counselling and tutoring services to SMU students in specific courses of the
University, leading to Bachelor‟s and Master‟s degrees. The Learning
Centres have been equipped with infrastructure and facilities as stipulated
by the University, to support effectively the learning under the distance
mode. The students are advised to contact the Learning Centres for further
details
4. Program Structure:
4.1 Duration of the Program
The normal duration of the MBA course is two years, comprising four
semesters. However, the student is permitted to take a maximum of four
years to complete the course.
4.2 Medium
The medium of instruction is English.
4.3 Credit System
Credit system is a systematic way of describing an educational course by
attaching credits to its components. Each credit consists of 30 hours of
study. A student must complete 100 credits successfully to be awarded
Master of Business Administration.
4.4 Academic Calendar
Academic Calendar starts from 1st February (spring session) or 1st August
(fall session) and ends on 31st July or 31st January of the subsequent year,
respectively. Admissions are made twice a year – in February (spring
session) and August (fall session). The Semester will end in the following
July for the spring session and, for the fall session, in January in the
subsequent year. For further details, please refer to University notification
on Academic calendar on the Website, www.smude.edu.in.

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5. Session Schedule:
Session Starting date Closing date
st
Spring Session 1 week of February Last Week of July
st
Fall Session 1 week of August Last week of January

6. Program Details
Subject No. of Internal
Subject Title Book id Name of the Books
Code Credits marks
First Semester
Management Process Management process
and Organizational and Organization
MB0038 Behavior B1127 4 60
Behaviour –
Edition : Spring 2010
Business
Business
MB0039 B1128 Communication - 4 60
Communication
Edition : Spring 2010
Statistics for
Statistics for
MB0040 B1129 Management - 4 60
Management
Edition : Spring 2010
Financial and
Financial and
Management
MB0041 Management B1130 4 60
Accounting -
Accounting
Edition : Spring 2010
Managerial Economics -
MB0042 Managerial Economics B1131 4 60
Edition : Spring 2010
Human Resource
Human Resource
MB0043 B1132 Management - 4 60
Management
Edition : Spring 2010
Second Semester
Production and
Production and
Operations
MB0044 Operations B1133 4 60
Management -
Management
Edition : Spring 2010
Financial Management -
MB0045 Financial Management B1134 4 60
Edition : Spring 2010
Marketing
MB0046 Marketing Management B1135 Management - 4 60
Edition : Spring 2010
Management
Management
MB0047 B1136 Information System - 4 60
Information System
Edition : Spring 2010
Operations Research -
MB0048 Operations Research B1137 4 60
Edition : Spring 2010
Project Management -
MB0049 Project Management B1138 4 60
Edition : Spring 2010

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Third Semester
B1206
MB0050 Research Methodology Research Methodology 4 60

Legal Aspects of Legal Aspects of


MB0051
Business
B1207 Business 4 60

* Project – – 4
* The Project work will commence from Third Semester and is expected to be completed
in Fourth Semester. Evaluation will be conducted in Fourth Semester.
* The project guidelines are given in Page No. 22 to 31 of this course guide.
Third Semester Specialization
(Four Subjects in each area of Specialization respectively)
Finance
Security Analysis and Security Analysis and
MF0010 4 60
Portfolio Management B1208 Portfolio Management
Mergers and
MF0011 Mergers and Acquisitions 4 60
Acquisitions B1209
MF0012 Taxation Management B1210 Taxation Management 4 60
Internal Audit and
MF0013 Internal Audit and Control 4 60
Control B1211
MF0014 *Project – – –
Marketing
Sales, Distribution and Sales, Distribution and
MK0010 Supply Chain Supply Chain 4 60
Management B1220 Management
MK0011 Consumer Behavior B1221 Consumer Behavior 4 60
MK0012 Retail Marketing B1222 Retail Marketing 4 60
MK0013 Market Research B1223 Market Research 4 60
MK0014 *Project – - -
Human Resource Management
Manpower Planning Manpower Planning and
MU0010 4 60
and Resourcing B1228 Resourcing
Management and Management and
MU0011 Organizational Organizational 4 60
Development B1229 Development
Employee Relations Employee Relations
MU0012 4 60
Management B1230 Management
MU0013 HR Audit B1231 HR Audit 4 60
MU0014 *Project – – –

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Information Systems
MI0033 Software Engineering B1216 Software Engineering 4 60
Database Management Database Management
MI0034 4 60
Systems (DBMS) B1217 Systems (DBMS)
MI0035 Computer Networks B1218 Computer Networks 4 60
Business Intelligence Business Intelligence
MI0036 4 60
and Tools B1219 and Tools
MI0037 *Project – – –
Banking
Financial Systems and Financial Systems and
MA0036 4 60
Commercial Banking B1202 Commercial Banking
Banking Related Laws Banking Related Laws
MA0037 4 60
and Practices B1203 and Practices
MA0038 Banking Operations B1204 Banking Operations 4 60
MA0039 Retail Banking B1205 Retail Banking 4 60
MA0040 *Project – – –
Retail Operations
Warehousing and Warehousing and
ML0010 Supply Chain Supply Chain 4 60
Management B1224 Management
Buying and Buying and
ML0011 4 60
Merchandising B1225 Merchandising
ML0012 Store Operations B1226 Store Operations 4 60
ML0013 Retail IT Management B1227 Retail IT Management 4 60
ML0014 *Project – – –
Total Quality Management
Foundations of quality Foundations of quality
QM0010 4 60
management B1240 management
Principles and Principles and
QM0011 philosophies of quality philosophies of quality 4 60
management B1241 management
Statistical process Statistical process
QM0012 control and process control and process 4 60
capability B1242 capability
Quality management Quality management
QM0013 4 60
tools B1243 tools
QM0014 *Project – – –
Operations Management
OM0010 Operation Management B1232 Operation Management 4 60
Enterprise Resource Enterprise Resource 60
OM0011 Planning Planning 4
B1233

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Supply chain B1234 Supply chain
OM0012 Management Management 4 60

Advanced production Advanced production


OM0013 and operations B1235 and operations 4 60
management management
OM0014 *Project – – –
Project management
Introduction to project Introduction to project
PM0010 4 60
management B1236 management
Project planning and Project planning and
PM0011 4 60
scheduling B1237 scheduling
Project financing and Project financing and
PM0012 4 60
budgeting B1238 budgeting
Managing human Managing human
PM0013 4 60
resources in projects B1239 resources in projects
PM0014 *Project – – –
Healthcare Services Management
MH0051 Health Administration B1212 Health Administration 4 60
Hospital Organization, Hospital Organization,
MH0052 Operations and Operations and 4 60
Planning B1213 Planning
Hospital & Healthcare Hospital & Healthcare
MH0053 Information Information 4 60
Management B1214 Management
Finance, Economics Finance, Economics
and Materials and Materials
MH0054 4 60
Management in Management in
Healthcare Services B1215 Healthcare Services
MH0055 *Project – – –
Fourth Semester
Strategic Management B0854 Strategic Management
MB0036 and Business Policy 3 60
and Business Policy
International Business B0861 International Business
MB0037 Management Management 3 60

* Project – – 4
* The Project work will commence from Third Semester and is expected to be completed
in Fourth Semester. Evaluation will be conducted in Fourth Semester.

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Fourth Semester Specialization
(Four Subjects in each area of Specialization respectively)
Finance
International Financial B0889 International Financial
MF0006 Management Management 4 60

Treasury Management B0856 Treasury Management


MF0007 4 60

Merchant Banking and B0857 Merchant Banking and


MF0008 Financial Services Financial Services 4 60

Insurance and Risk B0855 Insurance and Risk


MF0009 Management Management 4 60

MF0005 *Project - – 4
Marketing
Services Marketing and B0862 Services Marketing and
MK0006 Customer Relationship Customer Relationship 4 60
Management Management
Advertising B0860 Advertising
MK0007 Management and Sales Management and Sales 4 60
Promotion Promotion
MK0008 e-Marketing B0922 e-Marketing 4 60
MK0009 International Marketing B0924 International Marketing 4 60
MK0005 *Project – – 4
Human Resource Management
B0859
MU0006 Compensation Benefits Compensation Benefits 4 60

Performance Performance
MU0007 Management and Management and 4 60
Appraisal B0934 Appraisal
Talent Management Talent Management
MU0008 and Employee and Employee 4 60
Retention B0935 Retention
MU0009 Change Management B0936 Change Management 4 60
MU0005 *Project – – 4
Information Systems
MI0029 ERP B0898 ERP 4 60
MI0030 E-Commerce B0899 E-Commerce 4 60
MI0031 Technology B0893 Technology
Management Management 4 60

MI0032 Java and Web Design B0938 Java and Web Design
4 60

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MI0028 *Project – – 4

Banking
Merchant Banking and B0857 Merchant Banking and
MA0032 Financial Services Financial Services 4 60

Treasury Management B0856 Treasury Management


MA0033 4 60

Corporate Banking B0858 Corporate Banking


MA0034 4 60

Institutional Banking B0888 Institutional Banking


MA0035 4 60

MA0031 *Project – – 4
Retail Operations
Services Marketing and B0862 Services Marketing and
ML0006 Customer Relationship Customer Relationship 4 60
Management Management
Advertising B0860 Advertising
ML0007 Management and Sales Management and Sales 4 60
Promotion Promotion
Mall Management B0921 Mall Management
ML0008 4 60

Project Management B0863 Project Management


ML0009 4 60

ML0005 *Project – – 4
Total Quality Management
B1150
QM0006 ISO/QS 9000 elements ISO/QS 9000 elements 4 60

Managing quality in the B1139 Managing quality in the


QM0007 organization organization 4 60

Quality management B1165 Quality management


QM0008 systems systems 4 60

Quality development B1154 Quality development


QM0009 methods methods 4 60

QM0005 *Project – – 4
Operations Management
Maintenance Maintenance
OM0006 4 60
management B1148 management
OM0007 Quality management B1155 Quality management 4 60
Advanced production Advanced production
OM0008 4 60
planning and control B1162 planning and control

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Technology B0893 Technology
OM0009 management management 4 60

OM0005 *Project – – 4
Project management
Quantitative methods in B1140 Quantitative methods in
PM0006 project management project management 4 60

Project risk B1153 Project risk


PM0007 management management 4 60

Project quality Project quality


PM0008 4 60
management B1142 management
Contracts management Contracts management
PM0009 4 60
in projects B1149 in projects
PM0005 *Project – – 4
Healthcare Services Management
Public Relations & Public Relations &
Marketing for B0895 Marketing for
MH0047 4 60
Healthcare Healthcare
Organizations Organizations
Management of B0933 Management of
MH0048 Healthcare Human Healthcare Human 4 60
Resources Resources
Legal aspects in Legal aspects in
MH0049 Healthcare Healthcare 4 60
Administration B0896 Administration
Quality Management in Quality Management in
MH0050 4 60
Healthcare Services B0897 Healthcare Services
MH0044 *Project – – 4

Detailed Curriculum is given on the website (www.smude.edu.in).


Program Material: Students can obtain the program materials from their
respective Learning Centers, free of cost.
7. Counselling Sessions:
The Learning Centre will provide Counseling of 180 hours per semester.
 Counseling sessions will be held at the Learning Centre as per the
schedule displayed at the Learning Centre.
 If a student desires extra service from the Learning Centre, he/she will
have to make his/her own arrangements with the Learning Centre. The
University has no obligations in this regard. However, under no
circumstances should the Learning Centres compel students to take this
extra service.

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8. Technology Enabled Learning (EduNXT) Portal
Technology Enabled Learning (EduNXT) is the online learning support
portal for the SMU students which will help them to increase their
knowledge, will assist them in examination preparation and also will give
them a platform to interact with the fellow students and academic central
faculty members. It is for the individuals and professionals who wish to have
a flexible education programme with different types of self learning sources
available just a click away.
The website address of the EduNXT portal – http://edunxt.smude.edu.in/
9. Evaluation System:
9.1 Scheme of Examination:
Duration of University Internal University Total
Credits
Exam. in hour(s) Assessment Marks Exam. Marks Marks
4 2 60 140 200

Note: The details of the examination schedules will be provided at the


relevant time on the Website, www.smude.edu.in.
9.2 Internal Assessment (IA):
The student must submit two assignments in each subject to the Learning
Centre. The two assignments will be evaluated. The average score of the
two assignments will be considered for the grading of the student. Internal
assessment marks are based on the assignments, which are to be
assessed by the Learning Centres. The assignment will be for 15 marks per
credit.
Total Marks
Credits
allotted for Assignments
4 60

10. Last date for Submission of Assignments/Project:


The dates for the submission of the Assignments / Project Reports will be
decided by the respective Learning Centres in such a way that the Learning
Centre is able to submit the IA/ Project marks to the Office of Student
Evaluation by the due date as specified on the Website
www.smude.edu.in. The Assignments form a part of continuous evaluation.

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11. University Examination:
The University Examination will be conducted at designated examination
centres twice a year as under:
Session Session Commencement Examination
Spring Session February July /Aug same year
Fall Session August Jan/Feb subsequent year
The dates of the examination along with the detailed instructions will be
published well in advance on the website www.smude.edu.in.
11.1 University Question Paper Pattern
There will be only multiple choice questions (MCQs) in the University
Question Papers as per details given below:
Question Distribution Table:
Question Distribution Total Total
Credit
Part A Part B Part C Time Marks

4 40 20 15 2 hrs. 140

Note:
1. In general, MCQs are of three types, i.e. one mark, two marks & four
marks.
2. The mark distribution is based upon the complexity involved in the
question.
3. General time distribution for each type of question is as follows
(applicable for a paper with 4 credits).
Part A Part B Part C
1 mark 2 marks 4 marks
No. of Questions 40 20 15
Time (in min.)/Question 1 min. 1 ½ min. 3 min.
Total Time 40 30 45
Grand total = 1 Hour 55. Minutes + 5 Minutes (for filling up the
forms/revision) = 2 hrs.
4. In special cases, modifications may be made based upon the subject
requirements.
5. There is no provision for revaluation essentially because the valuation is
done by scanning the answer sheet. The answer sheet is marked by the

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student by darkening the appropriate circle to indicate the answer for a
question. The scanning process which evaluates the student
performance is 100% error free and hence there is no need for
revaluation.
6. Clashing of subjects in case of Re-sitting: The schedule of
examinations is such that every student can appear for the subjects with
respect to two semesters, provided the combination of semesters is odd
and even. In some cases, students apply for re-sitting in subjects, which
clash with other papers in the schedule of the examinations. SUCH
STUDENTS ARE PERMITTED TO APPEAR ONLY IN ANY ONE OF
THE AFFECTED SUBJECTS. NO STUDENT WILL BE PERMITTED
TO APPEAR IN MORE THAN ONE SUBJECT IN A SCHEDULED
SESSION ON A PARTICULAR DAY. If the student appears or tries to
appear in both papers, results of both papers will be declared as NULL
& VOID.
7. Reappearance: There is no provision for improvement of grading by
reappearance in the University Examinations or Internal Assessment,
once the student is declared as passed.
11.2 Minimum Passing Marks:
 In each paper, a student shall secure at least 35% marks in Continuous
Evaluation (Internal Assessment) and 35% marks in University
Examination, however, with an aggregate of 40% for pass.
 A student who fails in any one of the above (i.e. Continuous Evaluation
or University Examination) will be required to reappear in that
component only.
 The students must note that for re-appearing for IA, the students have to
fill in the Re-sitting Forms.
 In case a student scores 35 percent independently in both components,
but fails to score 40 percent aggregate, he/she will be considered failed.
Such students will have to appear either in both or in any one of the
components of their choice.
11.3 Classification of Successful Candidates:
A student‟s performance will be evaluated based on both Continuous
Evaluation and University Examination.
The Grade System (aggregate)

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Grade Marks (%)
A – Excellent 70 and above
B – Very Good 60 - 69
C – Good 50 - 59
D – Satisfactory 40 - 49
E – Failure ––––––––
11.4 Carry-Over Provision: Please note that since there is a carry over
system for every semester, self-study should start automatically for the next
Semester without waiting for the examination result.
12. Examination and Result Publication:
 The University will conduct term-end examinations at designated
Examination Centres. The term-end examination centre, date of
examination and other related instructions of the examinations will be
published well in advance of the date of examination on the website
www.smude.edu.in.
 NO STUDENT WILL BE ALLOWED TO APPEAR FOR THE
EXAMINATION WITHOUT ADMIT CARD. Admit card is only valid when
accompanied with University photo ID card. Learning Centers are not
permitted to issue any authority letter for appearing in the examination.
Learning Centers should not withhold the admit cards of any student for
any reason.
 Admit Cards will be issued only to those students who fulfill the
prerequisites as specified by the University. (e.g., Admit Cards will be
issued to all fresh and Re-Registered students and, resitting candidates
who have filled up the Resitting Form before the last date specified by
the University.) The Admit Card is valid only when produced along with
the Identity Card issued by the University.
 Candidates are not allowed to bring inside the Examination Hall Mobile
Phones, calculators, statistical/scientific tables, lap top computers or
any object/device/ gadget that would be of unfair assistance in
answering the University question papers. However, scientific/non-
programmable calculators are allowed for specific subjects (as
mentioned in the time table). Possession of Mobile phone, even in
„Switched off condition‟ shall be treated as unfair means; hence the
students are strictly warned not to bring Mobile phone with them inside
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the Examination Hall. Examination Centers will not take any
responsibility for the custody of the mobile phone.
 Five minutes prior to the commencement of the examination, the
candidate will receive the answer sheet. Please ensure that it is the
correct answer sheet and that both of its sides have been printed
properly. The QP booklet will be provided at the beginning of the
examination time. Note that each QP booklet has a specific five-digit
booklet number printed on the front page of the booklet.
 On the front page of the answer sheet, the candidate is required to write
and/shade the Name (block capitals), Roll Number (nine digits) and QP
Booklet Number (five digits) legibly in the spaces provided for the
purpose. On the answer sheet, carefully write the Roll Number and Test
Booklet Number in numerals in appropriate boxes using 2B pencil and
completely blacken the corresponding circles. For instance, if your Roll
Number is 001050001 and the Test Booklet Number is 18960, you shall
write it as follows:
Roll Number

 THE CANDIDATES SHOULD NOT exchange their test booklets with


other candidates during the examination, under any circumstances.
 THE CANDIDATES SHOULD NOT exchange their QP booklets with
other candidates during the examination, under any circumstances
 CANDIDATES WILL NOT BE PERMITTED TO ENTER THE
EXAMINATION HALL AFTER TEN MINUTES OF THE
COMMENCEMENT OF EXAMINATION.
 Candidates are not allowed to leave the examination hall within I hour of
commencement of the examination.

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 The identity and signature of the candidates will be verified during the
examination. Candidates are required to sign on the answer sheet in the
invigilator‟s presence.
 In the Multiple Choice Questions (MCQs), each question has only one
correct answer and must be indicated by completely darkening the
appropriate circle. Darkening of more than one circle will be regarded
invalid/improper. For example, if a student has selected D as the answer
to the given question, it should be entered in the correct manner as
indicated in the following example:–

 The QP booklet can be used for rough work; but, do not leave any stray
marks on the answer sheet. Do not fold, bend, cut, tear or otherwise
deface/mutilate the answer sheet in any manner.
 Candidates must hand over the answer sheet and the QP booklet to the
invigilator before leaving the examination hall.
 Candidates caught cheating or attempting to cheat may be disqualified
immediately and debarred from appearing for University Examinations in
accordance with the prevailing rules of the University.
 The results will be published on the website www.smude.edu.in and
marks card shall be sent to the respective Learning Centers.
13. General Points:
 The University reserves the right to add/delete/change the syllabi,
course structure, rules and regulations without any prior notice as and
when required and as per changes in environment. Students are
advised to visit the University website www.smude.edu.in, where all the
circulars and important information will be hosted from time to time.

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 It is the endeavour of the University to upgrade the syllabus keeping in
view the industrial/market requirement so as to impart the latest
technology / developments to the students. It is, therefore, essential to
upgrade the study materials periodically. The students are advised to
keep themselves informed about the changes in the syllabus and the
contents of the courseware constantly by visiting the website
www.smude.edu.in and www.edunxt.smude.edu.in in addition to
being in touch with LC in this regard. It is important to note that the
examinations will be conducted based on the syllabus and contents
applicable in that session. The implication is that a student, who
reappears/re-sits for back paper, will be required to appear in the
examination, which is based on the latest syllabus/content of the
courseware. It is, therefore, imperative that the student, who fails in a
subject, should submit his/her re-sitting application at the earliest to
enable the University to dispatch the new publication of the courseware
(only in case of change in courseware).
 All the payments shall be made by the students in the form of DD drawn
in favor of “Sikkim Manipal University, DE” payable at Manipal / Udupi
and with the Name, Roll Number and Centre Code written on the
reverse of the DD. The students are advised to retain the counter foil
and photocopy of the DD with them for their reference. Any payments
made by methods other than the above, shall be at the individual‟s own
risk. Fees once paid cannot be refunded.
 Legal Disputes, if any, shall come under the jurisdiction of Udupi
(Karnataka)

14. Model Questions for University Examination:


Part A: Each question carries one (1) mark
1. Management is
A) Science B) Art
C) Science as well as art D) None of these
Part B: Each question carries two (2) marks
2. What are the advantages of client server system?
1) Faster response time to requests for processing
2) Better local cost control of operations and development
3) Increase of responsibilities and cost overhead at center

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4) Enables distribution of processing from centralized to desktop
computing
A) 2), 3) and 4)
B) 1), 2) and 4)
C) 1) and 2)
D) 1), 3) and 4)

Part C: Each question carries four (4) Marks


3. Match the following
Set A
a) Individual branding
b) Overall family branding
c) Line family branding
d) Brand extension branding
Set B
i) Using existing brand for a new product
ii) Uses family brands within the particular line
iii) Giving all of a products the same name
iv) Using different brand name
v) Using on licensing fee
A) a)-iv), b)-iii), c)-ii), d)-i)
B) a)-i), b)-ii), c)-iii), d)-v)
C) a)-v), b)-iv), c)-iii), d)-ii)
D) a)-iv), b)-ii), c)-i), d)-iii)

15. Assignments
 All Assignments will be uploaded on the Website, www.smude.edu.in
and www.edunxt.smude.edu.in
 All assignments will be assessed by the Learning Centre faculty.
 The assignments are designed to encourage the students develop the
habit of continuous study of the Subject throughout the Semester.
 Learning Centre has to notify to students by displaying on the notice
board, the marks scored for each of the assignments, and the average
marks before uploading the same on the IA software, and sending it to
the office of student evaluation.

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 The assignments must be submitted to the Learning Centre on or before
the last date.
 All assignments should be hand written.

(Cover pg)
ASSIGNMENT-01/02

Name : ________________________________________
Registration No. : ________________________________________
Learning Center : ________________________________________
Learning Center Code: ________________________________________
Course : ________________________________________
Subject : ________________________________________
Semester : ________________________________________
Module No. : ________________________________________
Date of submission : ________________________________________
Marks awarded : ________________________________________

Directorate of Distance Education


Sikkim Manipal University
II Floor, Syndicate House
Manipal – 576 104

Signature of Coordinator Signature of Center Signature of Evaluator

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(Page 2)
Important Note to the Students:
– The student must submit all the assignments given per course per
semester to the learning Center.
– Assignment marks will be accounted for your Internal Assessment.
– Assignments should be submitted within the time given.
– Please answer all the Assignments on ruled sheets.
– Write in your own handwriting.
– Write in your own words. Do not copy. Assignments which are not
original / copied shall be awarded zero marks.
– Write neatly and legibly in the prescribed format.
Comments by the Subject Evaluator: (Subject expert will give
comments on overall content, reliability, correctness and
appropriateness of information provided)

Suggestions for improvement: (Subject expert will give areas of


improvement and possible ways/ methods to follow to improve)

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16. Project Guidelines for Fourth Semester of MBA Course Curriculum
Introduction:
This guide will provide you all the information you need to know for
developing a project dissertation. As the Project work is very important part
of MBA course curriculum, it has been marked for four credits.
The following guidelines may be adopted: - MBA and MBA specializations
1. The duration of the project is for eight months starting from 3rd Semester
with synopsis preparation and ending with evaluation during the 4th
Semester.
2. It must be a live project either done at the place of work or some other
organization.
3. The project must be taken up under a guide at your LC. It must be
approved by the LC.
4. The project must be completed and submitted at the LC.
5. It must relate to the specialization pursued.

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The Project Flowchart:

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Selection of Project title:
– The title selected should be coherent with the stream of study or
specialization
– A list of suggested topics is provided at the end of this document.
However, the student and the guide have the freedom to identify an
appropriate topic

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– The title should be specific and focus towards the objectives of the
project
1. Prepare Project Synopsis:
The project synopsis needs to be submitted within 15 days post
registration to the third semester.
It needs to be prepared with the following components:
 Should be of approximately 500 words
 Should have an introduction
 Should outline the methodology to be used
 Should mention the tools / techniques to be used for data analysis
 References and bibliography need to be given
2. The actual Project study may take 60 working days to be completed.
3. Submit a draft project work to the LC:
The draft project work should be submitted 20 days after the study has
been conducted.
The draft should constitute the following:
 Title of the project
 Introduction
 Literature review / related research outcomes (a brief review of
similar or related studies conducted elsewhere. ( should not be more
than 500 words )
 Description of study methodology
 Work done:- visits to company; list of functionaries met; documents
received from company; registers and files seen; observations made;
field visits; number of samples collected/questionnaires filled;
 Books, sites, journals, magazines referred
4. After receiving a feedback from LC, make necessary corrections and
proceed to the next step.
5. Submit the final report:
The final project report should be submitted in 30 days after the
submission of the draft project work.

MBA Program Guide Page No.: 23


The final project report should consist of the following components:
 Cover page
 Title page
 Acknowledgement
 Bonafide Letter (from the company where the project was
undertaken)
 Table of contents
 List of Tables
 List of Figures
 List of Symbols, Abbreviations and Nomenclature
 Chapters
o Introduction
o Aims and objectives of the study
o Literature review / related research outcomes (should not be
more than 500 words)
o Methodology used: Data collection method, research tools used,
sampling methodology, validity of the data
o Data analysis and interpretation / Research findings
o Recommendations and conclusions
o Limitations of the study and scope for further research if any
 References/Bibliography
Format for Bibliography:
Books:
Author‟s or Editor‟s Names, Title of the Book, Place of Publication,
Publisher, Year of Publication, Page number
Example:
R.C.Goyal, Hospital Administration and Human Resource
Management, New Delhi: Prentice Hall Publication, 2008, Pg. 75
S. K. Joshi, Quality Management in Hospitals, New Delhi: Jaypee
Brothers, 2009, pg 89-93
Journals:
Author, “Article Title”, Periodical Title, Date of Publication, Page
Numbers of the article.

MBA Program Guide Page No.: 24


Example:
Bronwyn Fryer, “The Layoff”, Harvard Business Review, March
2009, pg 17-24.
Keila Rooney, “Consumer Driven Healthcare Marketing: Using the
Web to get up close and Personal”, Journal of Healthcare
Management, Chicago: July 2009. Vol 54, Pg 241
6. Viva Voce / Presentation:
Viva will be conducted as per the schedule given by the Office of
Additional Registrar – Student Evaluation. The power point slides for
presentation should be submitted along with the final project report.
The student should demonstrate or make a power point presentation
of their project at the Learning Centre to the University approved
External and Internal Examiners. Please be in touch with your LC for
actual date of project evaluation.
The project work terminates with the viva voce / presentation. A
summary of the project is to be submitted.
Executive summary: Should be 500 words, besides being a part of the
project report, a copy of the executive summary should be submitted
separately also. The following are the constituents of the summary:
o Title
o Statement of the problem
o Methodology used
o Main findings / outcome of the study with respect to objectives
o Recommendations
Project Duration:
Activities Semester 3 Semester 4
1 2 3 4 5 6 1 2 3 4 5 6
Synopsis
Conduct Study
Project Draft
Final Project
Preparation
Viva /
Presentation

MBA Program Guide Page No.: 25


The project duration is 8 months. It starts immediately after the
registration into the 3rd semester and ends with a viva that will be
conducted in the 4th semester.
7. Project Evaluation:
Evaluation Pattern for MU 0005 / MF 0005 / MK 0005 / MI 0028 /
MA 0031 / ML 0005 / MH 0044.
Evaluation Criteria Internal External
Synopsis 5 5
Methodology 10 10
Analysis / Findings 25 25
Project Report 25 25
Viva 35 35
Total 100 100

Evaluation Pattern for MB0021


Evaluation Criteria Internal External
Synopsis 10 10
Methodology 20 20
Analysis / Findings 50 50
Project Report 50 50
Viva 70 70
Total 200 200

Suggested Projects topics for MBA but are not limited to:
Sl.
Project Topics
No.
PROJECT TOPICS FOR HUMAN RESOURCE MANAGEMENT
1. A study of performance appraisal / performance management system in
XYZ organization
2. Assessment of role stress amongst the employees of XYZ organization
3. Job satisfaction survey at XYZ organization
4. Competency mapping in an organization
5. Training effectiveness in an organization
6. Study of organizational culture OCTAPACE profile.
7. Motivational analysis of organization

MBA Program Guide Page No.: 26


8. A comparative study of team effectives in an organization: Team
effectiveness assessment measure.
9. A study of Compensation Management System
10. A detailed study of promotion and reward policy of organization
11. A study of quality of work life in an organization.
12. Mapping training need of employees: Training Need Analysis
PROJECT TOPICS RELATED TO MARKETING
13. Formulation of Marketing Strategies to Improve Market Share of LG
Microwave Ovens
14. Improving the Effectiveness & Efficiency of Operations at Cox & Kings India
Ltd.
15. Demand Forecasting for Orion-ERP Package for ICICI InfoTech in
Bangalore, based on Small & Medium Enterprises.
16. Developing a Service Delivery Model to bridge the gap between services
expected & provided by ICICI Home Loans.
17. Strategies for Increasing the Occupancy Rate of the Taj West End Hotel,
Bangalore
18. A Market Feasibility Study for New X-ray Machines from Wipro-GE Medical
Systems
19. Distribution Mapping & Dealer Satisfaction Survey for Nokia Mobile
Phones.
20. A Study of Marketing Strategies & Distribution Channels in North Karnataka
for Cholamandalam Investment & Finance Company Ltd.
21. A Study to improve Awareness level of Triraksha Welfare Scheme among
farmers for Tractors & Farm Equipment Ltd
22. A Study to increase Penetration Level & Brand Loyalty among existing
consumers of Samsung India Electronics Ltd.
PROJECTS TOPICS RELATED TO FINANCE
23. The study on Indian Financial System post liberalization
24. The impact of Global recession on Information Technology sector in India
25. The impact of recent global economic slump on Indian capital market
26. A comparative study of bancassurance products in banks
27. A Comparative study of Equity linked Savings Schemes floated by
domestic Mutual fund players.
28. A Comparative Study of cost of capital in Automobile/Steel/Pharma/
Finance industry
29. A comparative study of Finance performance of banks using various ratios.
30. Profitability and Operational Efficiency of Public Sector banks

MBA Program Guide Page No.: 27


31. Profitability and Operational Efficiency of banks in India
32. A study of working capital management in small scale industries
33. The scope of Microfinance in Indian context.
34. Financial Inclusion- The scope and effect in Indian economy
35. Rural banking in India
36. Dematerialization – The scope and effect.
37. The future of Investment banks in the post Lehman Brothers era
PROJECTS TOPICS RELATED TO INFORMATION SYSTEMS
38. Role of software agents as a collaborative tool-Ecommerce
39. Hospital Management System-Database Approach, Mangala hospital,
Hassan
40. Automation of Banking database, XYZ Bank.
41. Automation of Customer Relation Database, A SAP Product
42. A study on Electronic data storage- Steel factory, Mumbai
43. A webpage design using JAVA-Google page
PROJECTS TOPICS RELATED TO MBA-HCS
44. A study on the identification of high risk groups prone to spinal disorders /
diabetes / heart attacks (or any other lifestyle condition) and corresponding
prevention recommendations.
45. A study on the wellness practices in a target group (MNC employees,
school children, and older adults) and recommendations on wellness
practices.
46. A study on the identification of causes of delays in in-patient discharges
and recommendations to avoid delays and increase patient satisfaction.
47. A comparative study on patient satisfaction in (executive suites, VIP suites,
Out-patient department, General ward, Laboratory services, etc.) and
recommendations to increase patient satisfaction.
48. A study on patient satisfaction in any one department in a multi-specialty
hospital. (Health screening dept, In-house pharmacy, Out-patient services,
billing, etc)
49. A study on the identification of causes of delays in patient transfer (internal/
external) and recommendations to decrease waiting time and increase
patient satisfaction.
50. A comparative study on waiting time in various hospital departments and
recommendations to decrease waiting time (Out-patient dept, billing, etc).
51. A study on job satisfaction of nurses / paramedic staff in ICU / Operation
Theatre/ wards / etc. and corresponding recommendations to improve job
satisfaction.

MBA Program Guide Page No.: 28


52. A study of sickness absenteeism among various groups of hospital
employees (nurses, House-keeping staff, ward boys, CSSD employees,
doctors, etc). A comparative study of the same may also be done.
53. A study on work safety for employees in the radiology department / waste
disposal department / lab / housekeeping / etc. and corresponding
recommendations to improve work safety. A comparative study may also
be undertaken between the departments.
54. A study on Waste disposal management in a hospital and
recommendations for safe disposal.
55. A study on hospital acquired infections and prevention recommendations.
56. A study on the efficiency of CSSD (or any other department of a multi-
specialty hospital)
57. A cost analysis study in general ward (or any other department) of a
hospital to develop user charges.
58. A comparative study on cost analysis of the various departments in a
hospital and cost-cutting recommendations.
59. A study on formulation of marketing strategies to promote a healthcare
service (e.g.: „Women Wellness check-up‟ promotion).
60. A study on involvement of Doctors / nurses / paramedics in rural healthcare
and suggestions to improve involvement.
61. A study on medical representative triumphs and trials. Recommendation to
improve liaison of medical reps and doctors.
62. A comparative study of in-house pharmacy and retail pharmacy.
63. A Study on the identification of the causes of delays in cashless
hospitalization and suggest recommendations to reduce time lags.

Template for Preparation of Project Report for MBA course


Contents
1. Cover page
2. Title page
3. Acknowledgement
4. Bonafide Letter
5. Abstract
6. Table of contents
7. List of Tables
8. List of Figures
9. List of Symbols, Abbreviations and Nomenclature
10. Chapters
11. References/Bibliography
12. INSTRUCTIONS:
MBA Program Guide Page No.: 29
About Cover page and Title Page:

<TITLE OF PROJECT REPORT>

A PROJECT REPORT

Under the guidance Of


______________________________

Submitted by

______________________________

in partial fulfillment o f the requirement


for the award of the degree
Of

MBA

IN
[Finance/Marketing/Human Resource Management/Information Systems/ Banking/Retail
Operations/ Operations Management/ Project Management/ Total Quality Management]

<MONTH> & <YEAR>

Acknowledgement: Acknowledgment is the regards given to the people


and organization who have helped you in completing the project undertaken.
Mainly it must consist of Acknowledgement towards the organization you
study and to the company where you have done your project followed by the
people who have helped you in the process.

MBA Program Guide Page No.: 30


Bonafide Certificate:

BONAFIDE CERTIFICATE

Certified that this project report titled ……………………………………………..” is the bonafide

work of “…………..<NAME OF THE CANDIDATE(S)>.…………” who carried out the project

work under my supervision.

SIGNATURE SIGNATURE

HEAD OF THE DEPARTMENT FACULTY IN CHARGE


<Academic Designation>
<Department> <Department>

<<Full address of the Dept & College >> <Full address of the Dept &
<<Full
College >address of the Dept. of College>> <Full address of the Dept. &
College>
Executive Summary: Executive summary should be of one page summary
of the project report. It should consist of the statement of the problem, main
findings, and recommendations for the further use. It should be typed in
double line spacing, Font Style-Times New Roman and Font Size-14.
Table of contents: It is the list of all the contents in the report and all the
detailed content precedes this table of content. A Specimen is shown below
TABLE OF CONTENTS
Chapter No. Title Page No.
1 Introduction
1.1 1
1.2 5
1.3 10
2 Literature review.
2.1 14
2.2 21

MBA Program Guide Page No.: 31


List of Tables: Give the same name for the table as they exactly appear
above the tables in the text. The caption of the Table must be present above
the table. 1.5 line spacing should be adopted for typing the matter under this
head.
Table 1 <Caption of the table>
Feild1 Field2 Field3 Feild4 Feild5 Feild6…

List of tables
1. Table 1: <caption the table1>
2. …
Note: By the word Table, is meant tabulated numerical data in the body
of the project report as well as in the appendices (If any). All other non-
verbal materials used in the body of the project work and appendices
such as charts, graphs, maps, photographs and diagrams may be
designated as figures.
List of Figures: Give the same name for the table as they exactly appear
below the figures in the text. The caption of the figure must be present
below the figure. 1.5 line spacing should be adopted for typing the matter
under this head.

Figure 1: < Caption of the Figure>

MBA Program Guide Page No.: 32


List of Figures
1. Figure 1: <caption the Figure 1>
2. …
List of Symbols, Abbreviations and Nomenclature: 1.5 line spacing
should be adopted for typing the matter under this head. Standard symbols,
abbreviations etc. should be used.
Chapters: Mainly the chapters can be broadly classified into 3 parts
1. Introductory chapter
2. Chapter(s) on the main content of the project
3. Concluding chapter.
The main text will be divided into several chapters and each chapter can
be further divided into several divisions and sub-divisions.
 Each chapter should be given a relevant title.
 Tables and figures in a chapter should be placed in the position with
respect to the reference where they are cited.
 Headers and Footnotes should be used sparingly. The title of the
project must be reflected in the left side of the header and chapter
name must be in the right side of the headers. Page numbers are to
be placed in the right side of the footer. They should be typed single
space and placed directly underneath in the very same page, which
refers to the material they annotate.
NOTE: Always the report must be ended with the concluding chapter and
future enhancements
References/Bibliography: The listing of references should be typed
4 spaces below the heading “REFERENCES” in alphabetical order in single
spacing left – justified. The reference material should be listed in the
alphabetical order of the first author. The name of the author/authors should
be immediately followed by the year and other details. Any website
reference must be referred preceded by the publications reference.
You find a specimen for a typical reference
Instructions:
 The text in the printed copies must in black color.
 1.5 line spacing should be used for typing the general text. The general
text shall be typed in the Font style „Times New Roman‟ and Font
size 14.

––––––––––––––––––––––––––

MBA Program Guide Page No.: 33

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