Professional Documents
Culture Documents
(Revised)
1. The Program:
The importance of „management‟ as a professional study can today be
compared with that of obtaining a normal graduate degree in order to be
called educated. It is just short of becoming a compulsion.
Businesses and institutions are growing in complexity and size. They are
cutting across space and time by embracing technology, globalization and
information. Mere operational efficiency is no more sufficient. Managerial
capabilities have become necessary for firms to act on a global platform.
Although there are a large number of institutions offering MBA programs,
many of them just churn out non employable MBAs. A good institute must
incorporate what the industry requires with changing times. The SMU way to
Management degree or diploma is to mould the learning towards this
objective. With this perspective it has introduced several programs which
are geared to meet the industry requirement. These areas are Banking,
Information System, Retail Operations and Healthcare. It is planning to offer
more programs in the field of environment, disaster management, and
media.
The master of business administration (MBA) is an integrated program
designed to provide an advanced program in management for those seeking
managerial positions in industry, commerce and services. The core subjects
are aimed at developing knowledge and skills in fundamental management
disciplines. The program also involves participation in group work with
students from diverse backgrounds and is aimed at improving the decision
making abilities of the participants in management related areas.
2. Objectives of the Program
The program aims at realizing the following objectives:
To provide a strong theoretical and practical foundation for a managerial
position
To imbibe an updated perspective on the changes taking place in the
corporate sector
To promote an inquiry based learning
6. Program Details
Subject No. of Internal
Subject Title Book id Name of the Books
Code Credits marks
First Semester
Management Process Management process
and Organizational and Organization
MB0038 Behavior B1127 4 60
Behaviour –
Edition : Spring 2010
Business
Business
MB0039 B1128 Communication - 4 60
Communication
Edition : Spring 2010
Statistics for
Statistics for
MB0040 B1129 Management - 4 60
Management
Edition : Spring 2010
Financial and
Financial and
Management
MB0041 Management B1130 4 60
Accounting -
Accounting
Edition : Spring 2010
Managerial Economics -
MB0042 Managerial Economics B1131 4 60
Edition : Spring 2010
Human Resource
Human Resource
MB0043 B1132 Management - 4 60
Management
Edition : Spring 2010
Second Semester
Production and
Production and
Operations
MB0044 Operations B1133 4 60
Management -
Management
Edition : Spring 2010
Financial Management -
MB0045 Financial Management B1134 4 60
Edition : Spring 2010
Marketing
MB0046 Marketing Management B1135 Management - 4 60
Edition : Spring 2010
Management
Management
MB0047 B1136 Information System - 4 60
Information System
Edition : Spring 2010
Operations Research -
MB0048 Operations Research B1137 4 60
Edition : Spring 2010
Project Management -
MB0049 Project Management B1138 4 60
Edition : Spring 2010
* Project – – 4
* The Project work will commence from Third Semester and is expected to be completed
in Fourth Semester. Evaluation will be conducted in Fourth Semester.
* The project guidelines are given in Page No. 22 to 31 of this course guide.
Third Semester Specialization
(Four Subjects in each area of Specialization respectively)
Finance
Security Analysis and Security Analysis and
MF0010 4 60
Portfolio Management B1208 Portfolio Management
Mergers and
MF0011 Mergers and Acquisitions 4 60
Acquisitions B1209
MF0012 Taxation Management B1210 Taxation Management 4 60
Internal Audit and
MF0013 Internal Audit and Control 4 60
Control B1211
MF0014 *Project – – –
Marketing
Sales, Distribution and Sales, Distribution and
MK0010 Supply Chain Supply Chain 4 60
Management B1220 Management
MK0011 Consumer Behavior B1221 Consumer Behavior 4 60
MK0012 Retail Marketing B1222 Retail Marketing 4 60
MK0013 Market Research B1223 Market Research 4 60
MK0014 *Project – - -
Human Resource Management
Manpower Planning Manpower Planning and
MU0010 4 60
and Resourcing B1228 Resourcing
Management and Management and
MU0011 Organizational Organizational 4 60
Development B1229 Development
Employee Relations Employee Relations
MU0012 4 60
Management B1230 Management
MU0013 HR Audit B1231 HR Audit 4 60
MU0014 *Project – – –
* Project – – 4
* The Project work will commence from Third Semester and is expected to be completed
in Fourth Semester. Evaluation will be conducted in Fourth Semester.
MF0005 *Project - – 4
Marketing
Services Marketing and B0862 Services Marketing and
MK0006 Customer Relationship Customer Relationship 4 60
Management Management
Advertising B0860 Advertising
MK0007 Management and Sales Management and Sales 4 60
Promotion Promotion
MK0008 e-Marketing B0922 e-Marketing 4 60
MK0009 International Marketing B0924 International Marketing 4 60
MK0005 *Project – – 4
Human Resource Management
B0859
MU0006 Compensation Benefits Compensation Benefits 4 60
Performance Performance
MU0007 Management and Management and 4 60
Appraisal B0934 Appraisal
Talent Management Talent Management
MU0008 and Employee and Employee 4 60
Retention B0935 Retention
MU0009 Change Management B0936 Change Management 4 60
MU0005 *Project – – 4
Information Systems
MI0029 ERP B0898 ERP 4 60
MI0030 E-Commerce B0899 E-Commerce 4 60
MI0031 Technology B0893 Technology
Management Management 4 60
MI0032 Java and Web Design B0938 Java and Web Design
4 60
Banking
Merchant Banking and B0857 Merchant Banking and
MA0032 Financial Services Financial Services 4 60
MA0031 *Project – – 4
Retail Operations
Services Marketing and B0862 Services Marketing and
ML0006 Customer Relationship Customer Relationship 4 60
Management Management
Advertising B0860 Advertising
ML0007 Management and Sales Management and Sales 4 60
Promotion Promotion
Mall Management B0921 Mall Management
ML0008 4 60
ML0005 *Project – – 4
Total Quality Management
B1150
QM0006 ISO/QS 9000 elements ISO/QS 9000 elements 4 60
QM0005 *Project – – 4
Operations Management
Maintenance Maintenance
OM0006 4 60
management B1148 management
OM0007 Quality management B1155 Quality management 4 60
Advanced production Advanced production
OM0008 4 60
planning and control B1162 planning and control
OM0005 *Project – – 4
Project management
Quantitative methods in B1140 Quantitative methods in
PM0006 project management project management 4 60
4 40 20 15 2 hrs. 140
Note:
1. In general, MCQs are of three types, i.e. one mark, two marks & four
marks.
2. The mark distribution is based upon the complexity involved in the
question.
3. General time distribution for each type of question is as follows
(applicable for a paper with 4 credits).
Part A Part B Part C
1 mark 2 marks 4 marks
No. of Questions 40 20 15
Time (in min.)/Question 1 min. 1 ½ min. 3 min.
Total Time 40 30 45
Grand total = 1 Hour 55. Minutes + 5 Minutes (for filling up the
forms/revision) = 2 hrs.
4. In special cases, modifications may be made based upon the subject
requirements.
5. There is no provision for revaluation essentially because the valuation is
done by scanning the answer sheet. The answer sheet is marked by the
The QP booklet can be used for rough work; but, do not leave any stray
marks on the answer sheet. Do not fold, bend, cut, tear or otherwise
deface/mutilate the answer sheet in any manner.
Candidates must hand over the answer sheet and the QP booklet to the
invigilator before leaving the examination hall.
Candidates caught cheating or attempting to cheat may be disqualified
immediately and debarred from appearing for University Examinations in
accordance with the prevailing rules of the University.
The results will be published on the website www.smude.edu.in and
marks card shall be sent to the respective Learning Centers.
13. General Points:
The University reserves the right to add/delete/change the syllabi,
course structure, rules and regulations without any prior notice as and
when required and as per changes in environment. Students are
advised to visit the University website www.smude.edu.in, where all the
circulars and important information will be hosted from time to time.
15. Assignments
All Assignments will be uploaded on the Website, www.smude.edu.in
and www.edunxt.smude.edu.in
All assignments will be assessed by the Learning Centre faculty.
The assignments are designed to encourage the students develop the
habit of continuous study of the Subject throughout the Semester.
Learning Centre has to notify to students by displaying on the notice
board, the marks scored for each of the assignments, and the average
marks before uploading the same on the IA software, and sending it to
the office of student evaluation.
(Cover pg)
ASSIGNMENT-01/02
Name : ________________________________________
Registration No. : ________________________________________
Learning Center : ________________________________________
Learning Center Code: ________________________________________
Course : ________________________________________
Subject : ________________________________________
Semester : ________________________________________
Module No. : ________________________________________
Date of submission : ________________________________________
Marks awarded : ________________________________________
Suggested Projects topics for MBA but are not limited to:
Sl.
Project Topics
No.
PROJECT TOPICS FOR HUMAN RESOURCE MANAGEMENT
1. A study of performance appraisal / performance management system in
XYZ organization
2. Assessment of role stress amongst the employees of XYZ organization
3. Job satisfaction survey at XYZ organization
4. Competency mapping in an organization
5. Training effectiveness in an organization
6. Study of organizational culture OCTAPACE profile.
7. Motivational analysis of organization
A PROJECT REPORT
Submitted by
______________________________
MBA
IN
[Finance/Marketing/Human Resource Management/Information Systems/ Banking/Retail
Operations/ Operations Management/ Project Management/ Total Quality Management]
BONAFIDE CERTIFICATE
SIGNATURE SIGNATURE
<<Full address of the Dept & College >> <Full address of the Dept &
<<Full
College >address of the Dept. of College>> <Full address of the Dept. &
College>
Executive Summary: Executive summary should be of one page summary
of the project report. It should consist of the statement of the problem, main
findings, and recommendations for the further use. It should be typed in
double line spacing, Font Style-Times New Roman and Font Size-14.
Table of contents: It is the list of all the contents in the report and all the
detailed content precedes this table of content. A Specimen is shown below
TABLE OF CONTENTS
Chapter No. Title Page No.
1 Introduction
1.1 1
1.2 5
1.3 10
2 Literature review.
2.1 14
2.2 21
List of tables
1. Table 1: <caption the table1>
2. …
Note: By the word Table, is meant tabulated numerical data in the body
of the project report as well as in the appendices (If any). All other non-
verbal materials used in the body of the project work and appendices
such as charts, graphs, maps, photographs and diagrams may be
designated as figures.
List of Figures: Give the same name for the table as they exactly appear
below the figures in the text. The caption of the figure must be present
below the figure. 1.5 line spacing should be adopted for typing the matter
under this head.
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