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product, for purpose of sale. A feature of sex in advertising is that the imagery used, such as that of a pretty woman, typically has no connection to the product being advertised. The purpose of the imagery is to attract the attention of the potential customer or user. The type of imagery that may be used is very broad, and would include nudity, cheesecake, and beefcake, even if it is often only suggestively sexual.
WATCH WHOOPI GOLDBERG IMITATE THE AD The New York Post's Page Six reports that NBC has rejected a Super Bowl ad from animal rights organization PETA due to its hypersexualized nature: NBC pulled the plug on a PETA pro-veggie commercial planned for the Super Bowl because it "depicts a level of sexuality exceeding our standards," according to NBC Universal's advertising standards executive, Victoria Morgan. The ad, which carries the tagline, "Studies Show Vegetarians Have Bet ter Sex," shows lingerie-clad stunners getting "intimate" with vegetables.
PETA says Vegetarians have better sex. Who doesn¶t want to see a bunch of hot lingerie models frolicking with a bunch of vegetables? NBC, for one. Apparently, the network says PETA can¶t air their racy veggie commercial during the Super Bowl. According to the Hollywood Reporter, ³PETA says NBC's vp advertising standards Victoria Morgan rejected the ad because it µdepicts a level of sexuality exceeding our standards.¶´ The Reporter went on to say that NBC¶s spokesperson said the ad doesn¶t conform to their standards. Honestly, while the ad (below) is pretty racy, is it really all that explicit by today¶s TV standards or is NBC just being a little uptight here?