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LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-3

(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like
Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be
undertaken as a part of the continuous assessment for the Course)
ACADEMIC ACTIVITY NO.II/ Home Work-II

Lovely School of Management Department of Management


Name of the faculty member: Manish Rajput
Course No.: MGT631 Course Title: Customer Relationship Management
Class: MBA Semester: IV Section: SP414 Batch: 2009-11
Max. Marks: 15 Date of Allotment: 15/02/10 Date of Submission: 25/02/10
Important: To be read before filling up the Plan format.
1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation,
Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc to be undertaken as a part of the continuous
assessment for the Course should be prepared separately as per the format at the start of the session.
2. Industry oriented academic activity should be encouraged. If the academic activity is organization based, please specify
the organization with respect to the assignment. Absolute theoretical academic assignments, which involve only copying
from the books, should be discouraged. Model *(Method/Pedagogy) used in allotment and evaluation of the assignments
should also be specified in the assignment plans itself.
3. All the students should be given a different topic of assignment, in all cases either the topic of assignment should be
different or the organization on which the assignment is based should be different.
S.N Top Objectives of Company/organi Topic Model*
O Roll ic Academic Activity zation/State
Number No.
The objective of (KINGFISHER

RS1901A0 this academic AIRLINES & Break up:


1 3 activity is to enable JET AIRWAYS)
CRM Strategies
RS1901A0 the students to
Go Air & Spice
of these two
2 4 jet Airlines
appreciate the companies 3 Marks
TATA AIG 2) Methods used
importance of: GENERAL for Acquisition of
INSURANCE & data 3 Marks
RS1901A0 CRM and how Life Insurance 3)Filtering &
3 7 companies launch Corporation Validation
MARUTI Methodologies
RS1901A0 their loyalty UDYOG & used 3 Marks
4 8 programs, the TATA Motors 4) Customization
HYUNDAI methods used by
RS1901B2 benefits of these MOTORS & companies 3 Marks
5 5 programs and Toyota 5) Customer Privacy data
HOTEL Policies of Companies
understanding how TAJMAHAL(MU 3 Marks
& why to work in a MBAI) & Hotel
RS1901B2 Oberoi
6 6 team (Bangalore)
RS1901B2 HUL and P&G
7 8
RS1901B4 ITC & Golden
8 3 tobacco Ltd.
RS1901B4 Samsung & LG
9 7
RS1901B5 MC Donalds &
10 1 KFC
RS1902A0 Reliance & Tata
11 1
RS1902A0 Wipro & Infosys
12 3
13 RS1902A0 Yamaha &
4 Honda
RS1902A1 Maruti &
14 2 Chevrolet
RS1902A1 Coke & Pepsi
15 3
RS1902A1 Dominoz &
16 4 Pizza Hut
RS1902A1 Lenovo &
17 7 Compac
Axis & Kotak
RS1902A1 Mahindra
18 8 Bank
RS1902A1 ICICI &
19 9 HDFC
Indusind Bank
RS1902A2 & Bank of
20 0 Rajasthan
RS1902A2
21 2 PNB & SBI
Syndicate
RS1902A5 Bank &
22 5 Canara Bank
RS1902A5 Indigo & Jet
23 6 Airways
RS1902A5 Kingfisher &
24 8 Spice Jet
RS1902B2 Air India & Jet
25 7 Airways
RS1902B3
26 1 Dell & Acer
RS1902B3 HP &
27 2 Samsung
RS1902B3
28 4 Toshiba & LG
ICICI Pru &
RS1902B3 Met Life
29 6 Insurance
HDFC
RS1902B3 Standard &
30 7 Bajaj Allianz
LIC &
RS1902B3 Religare Life
31 9 Insurance
Bharti Axa &
RS1902B4 Future
32 0 Generali
RS1902B4 Big Bazaar &
33 2 Vishal
RS1902B4 Shoppers Stop
34 4 & Central
RS1902B4 Café Coffee
35 5 Day & Barista
RS1902B5
36 0 Nike & Adidas
RS1903A0 Puma &
37 1 Reebok
Fun Cinemas
RS1903A0 & PVR
38 3 Cinemas
RS1903A0 Cinemax &
39 5 Big Cinemas
RS1903A0 Nokia &
40 7 Samsung
RS1903A0 Karbonn &
41 8 Micromax
RS1903A1 HTC &
42 0 Blacbery
RS1903A1
43 1 Dish & Big Tv
RS1903A1 Videocon &
44 2 Tata Sky
RS1903A1 Sun Direct &
45 5 Airtel Digital
RS1903A1 LG &
46 9 Samsung
RS1903A2
47 1 Sony & Heir
RS1903A2 Westside &
48 2 Pantaloons
RS1903A2 Airtel &
49 3 Vodafone
RS1903A4 Aircel &
50 9 Videocon
RS1903A5
51 0 MTN & S.Tel
RS1903A5 BSNL &
52 1 Reliance
TATA &
RS1903A5 General
53 2 Motors
RS1903B2 Hyundai &
54 4 Maruti
RS1903B2 Volswogan &
55 5 Honda
RS1903B2 Bajaj & Hero
56 6 Honda
RS1903B2
57 8 Honda & TVS
RS1903B3 DTDC & Blue
58 0 Dart
RS1903B3 Tata Photon &
59 1 Docomo
RS1903B3 Airtel &
60 3 Vodafone
RS1903B4
61 0 BSNL & Idea
RS1903B4
62 1 Tata & Oberoi
RS1903B4 ITC & JW
63 5 Marriot
Bank of
RS1903B4 Baroda &
64 6 Bank of India
OBC and
RS1903B4 Union Bank of
65 7 India
RS1903B4 UCO Bank &
66 8 Central Bank
Standard
RS1903B5 Charted &
67 4 HSBC
RS1903B5
68 5 LG & Spice
(KINGFISHER

RS1903B5 AIRLINES &


69 7 JET AIRWAYS)
RS1903B5 Go Air & Spice
70 8 jet Airlines
TATA AIG
GENERAL
INSURANCE &
RS1903B5 Life Insurance
71 9 Corporation
MARUTI
RS1903B6 UDYOG &
72 0 TATA Motors
HYUNDAI
RS1903B6 MOTORS &
73 1 Toyota
HOTEL
TAJMAHAL(MU
MBAI) & Hotel
RS1904A0 Oberoi
74 1 (Bangalore)
RS1904A0 HUL and P&G
75 3
RS1904A0 ITC & Golden
76 5 tobacco Ltd.
RS1904A1 Samsung & LG
77 0
RS1904A2 MC Donalds &
78 0 KFC
RS1904A2 Reliance & Tata
79 1
RS1904A5 Wipro & Infosys
80 4
RS1904A5 Yamaha &
81 7 Honda
RS1904A5 Maruti &
82 8 Chevrolet
RS1904A6 Coke & Pepsi
83 0
RS1904B2 Dominoz &
84 5 Pizza Hut
RS1904B2 Lenovo &
85 9 Compac
86 RS1904B3 Axis & Kotak
0 Mahindra
Bank
RS1904B3 ICICI &
87 3 HDFC
Indusind Bank
RS1904B3 & Bank of
88 4 Rajasthan
RS1904B4
89 6 PNB & SBI
Syndicate
RS1904B5 Bank &
90 6 Canara Bank

Date: Sig. of Faculty member

Remarks by HOD (Mandatory)

Sig. of HOD with date


Remarks by HOS (Mandatory)

Sig. of HOS with date

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