The New Millenium Women Entrepreneur

INTRODUCTION It is a general belief in many cultures that the role of women is to build and maintain the homely affairs like task of fetching water, cooking and rearing children. Since the turn of the century, the status of women in India has been changing due to growing industrialization, urbanisation, spatial mobility and social legislation. With the spread of education and awareness, women have shifted from kitchen to higher level of professional activities. Entrepreneurship has been a male-dominated phenomenon from the very early age, but time has changed the situation and brought women as today's most memorable and inspirational entrepreneurs. In almost all the developed countries in the world women are putting their steps at par with the men in the field of business. Except some Islamic countries of the world the law of the country has been made in favour of the development of women entrepreneurship. This presentation is designed in four different sections. The first one which is continuing under the head 'introduction' depicts a general view of women entrepreneurship and the organisation of the article. The next section deals with the modern avenues of the women entrepreneurs. The third section involves the study of new Central Government scheme for the women entrepreneurs and the last section contains the conclusion of the study. MODERN AVENUES OF THE WOMEN ENTREPRENEURS The efforts of Udyogini an NGO may be cited here as an example for development and training of women entrepreneurs. Udyogini was set up to co-ordinate and facilitate management training for grassroots women's groups for the World Bank Institute-funded Women's Enterprise Management Training Outreach Program (WEMTOP). This was a three-year participatory action learning project aimed at strengthening the capacity of intermediary NGOs to deliver management training to poor women micro entrepreneurs in 1992. The training program consisted of Grassroots Management Training (GMT) carried out for women producers and the Training of Enterprise Support Teams (TEST) for the trainers of GMT. The trainings were carried out through NGOs who were responsible for group formation and bringing together the women. NGO staff was trained as trainers or Enterprise Support Teams (ESTs). The project was based on a package completion approach. It was recognized that training alone would not be sufficient for promotion of enterprises. A number of other linkages - forward and backward - would be necessary. However it was thought that the field based NGOs will provide these other linkages. During the WEMTOP phase, Udyogini worked with 21 Voluntary Organizations (NGOs) in three states of Orissa, Bihar, and Rajasthan. A total of 130 trainers and 1,077 producer women were trained. It was exciting that Udyogini was able to train so many women and NGOs that worked with women. But more was needed—especially as the markets were getting more complex. To remain strategic and inform its training programs for others, Udyogini needed to work directly at the grassroots to understand what it takes to take women all the way through from 'mobilization to market'. So, in 2002, Udyogini began direct implementation at the grassroots. It selected sectors of the economy in which women were concentrated and in which depth and scale

CONCLUSION The modern trend shows that women join hands in enhancing the income of the family. There role is also being recognized and steps are being taken to promote women entrepreneurship. Small Industries Service Institutes (SISI). In the advanced countries like USA. In India the self-employed women account for only 5. This assistance is to be provided for self-employment ventures by women for pursuing any kind of non-farm activity. etc. Now-adays women enter not only in selected professions but also in professions like trade. (b) To build up capacity of Entrepreneurship Development Institutions like National Institute for Small Industry Extension & Training (NISIET). In UK the number of self-employed women has increased three fold as fast as the number of self-employed men. it is 1/5. SCHEME FOR WOMEN ENTREPRENEURSHIP In order to alleviate the problems faced by women entrepreneurs. The role of Women entrepreneur in economic development is inevitable. handicrafts. handlooms and cottage based industries.2% of the self-employment persons in the countries. (a) To provide assistance to women entrepreneurs through NGOs for non farm entrepreneurial activity. in Canada 1/3rd of small business are owned by women and in France. A revised scheme of TREAD was launched in May. Women are also willing to take up business and contribute to the Nation's growth. The scheme envisages development of micro/tiny women enterprises in the country both in the urban and rural areas. State level EDIs.were required to be demonstrated to make a difference. by providing financial support in the form of Government of India grant. women won 25 percent of all business. It selected locations that were challenging and where women were not being supported for micro enterprise work in any significant measure by government or NGOs. It selected regions that offered a resource base – skills or natural resources that were required to be harnessed for enterprise and to empower women. Udyogini has come a considerable distance since its inception and has acquired critical knowledge of gender and micro enterprise promotion at the grassroots both through its support work with partner NGOs and its programs in the field. In turn it also changes their personality and living standards. Resurgence of entrepreneurship is the need of the hour. The scheme has three components. Women entrepreneurship must be . (c) To create entrepreneurship development training facility through NGOs by providing financial support for conducting training programmes. Majority of them are engaged in the recognized sector like agriculture. which are also provided grants for capacity building. It is to be implemented by Small Industries Development Organisation. industry and engineering. Government of India launched the scheme Trade Related Entrepreneurship Assistance and Development of Women (TREAD) in 1998. It also provides for market development and financial loans through NGOs.. The main objective of the scheme is to empower women through development of their entrepreneurial skills by eliminating constraints faced by them in their sphere of trade. 2004.

Coughlin Jeanne Halladay & Thomas Andrew – The rise of Women Entrepreneurs: People. Schemes and Programmes of Ministry of Small Scale Industries and Ministry of Agro & Rural Industries. Mahanty Sangram Keshari – Fundamentals of Entrepreneurship – Prentice Hall of India “Women” as Entrepreneurs in India: Women owned businesses are highly increasing in the economies of almost all countries.udyogini. processes. The glass ceilings are shattered and women are found indulged in every line of business from pappad to power cables. Employment News Weekly – 2005. women are aware of their own traits. publishers. The family members and the society are reluctant to stand beside their entrepreneurial growth. The challenges and opportunities provided to the women of digital era are growing rapidly that the job seekers are turning into job creators. Women in advanced nations are recognized and are more prominent in the business world. But the Indian women entrepreneurs are facing some major constraints like – a) Lack of confidence – In general. who is capable of contributing values in both family and social life. 3. Govt.Entrepreneurship in the Decentralised Sector 7. The hidden entrepreneurial potentials of women have gradually been changing with the growing sensitivity to the role and economic status in the society. challenges global markets and also be competent enough to sustain and strive for excellence in the entrepreneurial arena. devoting enough time to perform all their responsibilities in priority. although women constitute the majority of the total population. and Global trends(2002) 5. A strong desire to do something positive is an inbuilt quality of entrepreneurial women. women lack confidence in their strength and competence.moulded properly with entrepreneurial traits and skills to meet the changes in trends.http://www. rights and also the work situations. They are flourishing as designers. garment manufacturers and still exploring new avenues of economic participation. Kamal . Many . Only few women are able to manage both home and business efficiently. the entrepreneurial world is still a male dominated one. of India 2. knowledge and adaptability in business are the main reasons for women to emerge into business ventures. this situation is changing among Indian women and yet to face a tremendous change to increase the rate of growth in entrepreneurship.Women Entrepreneurship for Self Employment.www. Association of Women entrepreneurs of Karnataka . REFERENCES 1.In India. c) Market-oriented risks – Stiff competition in the market and lack of mobility of women make the dependence of women entrepreneurs on middleman indispensable.org 6.Dr. Udyogini . With the advent of media.awakeindia. interior decorators. Taori .org 4. exporters. To a certain extent. b) Socio-cultural barriers – Women’s family and personal obligations are sometimes a great barrier for succeeding in business career. Skill.‘Women Entrepreneur’ is a person who accepts challenging role to meet her personal needs and become economically independent.

Government policies. schemes etc. loans. rural and young entrepreneurs who want to set up a small and medium scale unit on their own. e) Knowledge in Business Administration – Women must be educated and trained constantly to acquire the skills and knowledge in all the functional areas of business management.business women find it difficult to capture the market and make their products popular. women are not enterprising and dynamic to optimize the resources in the form of reserves. institutions. attitude to take up risk and behavior towards the business society by shouldering the social responsibilities. technically sound and professionally qualified women should be encouraged for managing their own business. In spite of the mushrooming growth of associations. Highly educated. Such programs are really useful to new.Training programs and workshops for every type of entrepreneur is available through the social and welfare associations. g) Exposed to the training programs . The additional business opportunities that are recently approaching for women entrepreneurs are: • Eco-friendly technology • Bio-technology • IT enabled enterprises • Event Management • Tourism industry • Telecommunication • Plastic materials • Vermiculture • Mineral water • Sericulture • Floriculture . based on duration. Even then every woman entrepreneur may not be aware of all the assistance provided by the institutions. trained and used for various types of industries to increase the productivity in the industrial sector. d) Motivational factors – Self motivation can be realized through a mind set for a successful business. Other factors are family support. f) Awareness about the financial assistance – Various institutions in the financial sector extend their maximum support in the form of incentives. The unexplored talents of young women can be identified. So the sincere efforts taken towards women entrepreneurs may not reach the entrepreneurs in rural and backward areas. rather than dependent on wage employment outlets. financial assistance from public and private institutions and also the environment suitable for women to establish business units. A desirable environment is necessary for every woman to inculcate entrepreneurial values and involve greatly in business dealings. skill and the purpose of the training program. They are not fully aware of the changing market conditions and hence can effectively utilize the services of media and internet. assets mankind or business volunteers. h) Identifying the available resources – Women are hesitant to find out the access to cater their needs in the financial and marketing areas. This can facilitate women to excel in decision making process and develop a good business network. and the schemes from the government side.

promoting entrepreneurship among women is certainly a short-cut to rapid economic growth and development. Women have become aware of their existence their rights and their work situation. Women Enterpreneurship Development in India Abstract Women entrepreneurship development is an essential part of human resource development. In India. INTRODUCTIONThe Indian economy has been witnessing a drastic change since mid -1991. Entrepreneurship amongst women has been a recent concern. women entrepreneurs are an important part of the global quest for sustained economic development and social progress. The paper talks about the status of women entrepreneurs and the problems faced by them when they ventured out to carve their own niche in the competitive world of business environment. technological innovations and manufactured exports has brought a wide range of economic and social opportunities to women entrepreneurs. However. though women have played a key role in the society. This paper focuses on women entrepreneur. fruits & vegetable processing Empowering women entrepreneurs is essential for achieving the goals of sustainable development and the bottlenecks hindering their growth must be eradicated to entitle full participation in the business. Newsletters. Women entrepreneurship has gained momentum in the last three decades with the increase in the number of women enterprises and their substantive contribution to economic growth. In this dynamic world.• Herbal & health care • Food. with new policies of economic liberalization. mentoring. women of middle class are not too eager to alter their role in fear of social backlash. India has great entrepreneurial potential. The development of women entrepreneurship is very low in India. Let us try to eliminate all forms of gender discrimination and thus allow ‘women’ to be an entrepreneur at par with men. As a result. Apart from training programs. The progress is more visible among upper class families in urban cities. At present. especially in the rural areas. The industrial performance of Asia-Pacific region propelled by Foreign Direct Investment. and especially of their role taking and breaking new paths. will be incomplete without a walk down the corridors of Indian history where women have lived and internalized various role models. the desired outcomes of the business are quickly achieved and more of remunerative business opportunities are found. excessive concentration in the unorganized sector and employment in less skilled jobs. of their identity. trade fairs and exhibitions also can be a source for entrepreneurial development. Any strategy aimed at economic development will be lop-sided without involving women who constitute half of the world population. globalization and privatization initiated by the Indian government. Evidence has unequivocally established that entrepreneurial spirit is not a male prerogative. Any understanding of Indian women. women involvement in economic activities is marked by a low work participation rate. their entrepreneurial ability has not . Henceforth.

in order to sell at prices that are certain at the moment at which he commits himself to his cost". On the contrary. Many authors have defined 'entrepreneur' differently. an entrepreneur is a person who combines capital and labour for production. even though their sales on an average are less than two-fifths of those of other small business. there is a phenomenon of increase in the number of selfemployed women after the world war 11. According to Cantillion "entrepreneur is the agent who buys means of production at certain prices. Single women and joint venture. In Canada. Empowerment of women is essential as their thoughts and their value systems lead to the development of a good family. In advanced countries.making will surely influence her family's behavior. Generally. women own 25% of all business. but during the 18th century . good society and ultimately a good nation. In USA.F Drucker " he is one who always (1) searches for change (2) responds to it (3) exploits it as an opportunity. when women are empowered. In the words of president APJ Abdul Kalam "empowering women is a prerequisite for creating a good nation. Concept of Entrepreneur. and extend to cover construction and civil engineering activities in the 17th century. Several policies and programmes are being implemented for the development of women entrepreneurship in India.The word ' entrepreneur' derives from the French word "Entreprendre" (to undertake) . The progress towards gender equality is slow and is partly due to the failure to attach money to policy commitments. It is only from the Fifth Five Year Plan (1974-78) onwards that their role has been explicitly recognized with a marked shift in the approach from women welfare to women development and empowerment. members of co-operative society". society with stability is assured. Categories of Women Entrepreneurs in Practice in India . the word 'entrepreneur' was used to refer to economic activities. if a women is empowered her competencies towards decision. There is a need for changing the mindset towards women so as to give equal rights as enshrined in the constitution. The development of women entrepreneurship has become an important aspect of our plan priorities. managed by one or more women entrepreneurs in a concern.in the early 16th Century it was applied to persons engaged in military expeditions." When a woman is empowered it does not mean that another individual becomes powerless or is having less power." Concept of women Entrepreneur Enterprise-" A small scale industrial unit or industry –related service or business enterprise. in which they will individually or jointly have a share capital of not less than 51% as shareholders of the private limited company.been properly tapped due to the lower status of women in the society. According to P. Categories of Women Entrepreneurs • • • • • Women in organized & unorganized sector Women in traditional & modern industries Women in urban & rural areas Women in large scale and small scale industries. women own one-third of small business and in France it is one-fifth.

Horticulture.• First Category – Established in big cities – Having higher level technical & professional qualifications – Non traditional Items – Sound financial positions • Second Category – Established in cities and towns – Having sufficient education – Both traditional and non traditional items – Undertaking women services-kindergarten. Handloom. Agro Forestry. Fisheries. health clinic etc • Third Category – Illiterate women – Financially week – Involved in family business such as Agriculture. crèches. New Delhi . Power loom etc. Animal Husbandry. beauty parlors. Dairy. Supportive Measures for Women's Economic Activities and Entrepreneurship • • • • Direct & indirect financial support Yojna schemes and programmes Technological training and awards Federations and associations Direct & Indirect Financial Support • • • • • • • • Nationalized banks State finance corporation State industrial development corporation District industries centers Differential rate schemes Mahila Udyug Needhi scheme Small Industries Development Bank of India (SIDBI) State Small Industrial Development Corporations (SSIDCs) Yojna Schemes and Programme • • • • Nehru Rojgar Yojna Jacamar Rojgar Yojna TRYSEM DWACRA Technological Training and Awards • • • • • Stree Shakti Package by SBI Entrepreneurship Development Institute of India Trade Related Entrepreneurship Assistance and Development (TREAD) National Institute of Small Business Extension Training (NSIBET) Women's University of Mumbai Federations and Associations • National Alliance of Young Entrepreneurs (NAYE) • India Council of Women Entrepreneurs.

91 33.84 28. Sumati Morarji • Exports – Ms.Ekta Kapoor Percentage 14.71 32.• • • • Self Employed Women's Association (SEWA) Association of Women Entrepreneurs of Karnataka (AWEK) World Association of Women Entrepreneurs (WAWE) Associated Country Women of the World (ACWW) Women Entrepreneurship in India States Tamil Nadu Uttar Pradesh Kerala Punjab Maharastra Gujrat Karnatka Madhya Pradesh Other States & UTS Total No of Units Registered 9618 7980 5487 4791 4339 3872 3822 2967 14576 57.6 45 43 40 35 35 .2 19.7 22.36 39.72 26.82 Women Work Participation Country India (1970-1971) India (1980-1981) India (1990-1991) India (2000-2001) USA UK Indonesia Sri Lanka Brazil Some examples • Mahila Grih Udyog – 7 ladies started in 1959: Lizzat Pappad • Lakme – Simon Tata • Shipping coorporation – Mrs. Nina Mehrotra • Herbal Heritage – Ms.77 32.3 31.12 39. Shahnaz Hussain • Balaji films .452 No.848 Percentage 30.84 38.38 28. of Women Entrepreneurs 2930 3180 2135 1618 1394 1538 1026 842 4185 18.

Lalita Gupte. Harrods and Selfridges in London and Bloomingdales in New York stocking her cosmetics. The women entrepreneurs are suffering from inadequate financial resources and working capital. Herbal Beauty Queen She's the "Estee Lauder of India"." often due to discriminatory attitudes of banks and informal lending groups (UNIDO. Gupte was the first woman to be inducted on the board in 1984 Problems of Women Entrepreneurs in India Women in India are faced many problems to get ahead their life in business. With ICICI since 1971. A kind of patriarchal – male dominant social order is the building block to them in their way towards business success. business formation and corporate governance. The financial institutions are skeptical about the entrepreneurial abilities of women. But Naina Lal Kidwai. her professional vision transcends gender. UNIDO.• Kiran Mazumdar . HSBC's deputy CEO. Banker She's created a formidable global presence of what was once a native development finance institution. 3. The greatest deterrent to women entrepreneurs is that they are women.Bio-technology Naina Lal Kidwai. 1996. 1. 1995a). 2.be it a formal bank loan or money from a savings account. women still face more difficulties in obtaining credit. According to a report by the United Nations Industrial Development Organization (UNIDO). Entrepreneurs usually require financial assistance of some kind to launch their ventures . Academic Success Program She practiced law as a business litigator for three years. 1995b). can't be reduced to simple womanbanker equations. The women entrepreneurs . Male members think it a big risk financing the ventures run by women. Director. A few problems cane be detailed as. creams and lotions. due to the fact that they are concentrated in poor rural communities with few opportunities to borrow money (Starcher. Women in developing nations have little access to funds. "despite evidence that women's loan repayment rates are higher than men's. Shahnaz Husain. Account-holders can now bank at ICICI branches in UK. with even famous department stores like Galleries Lafayette in Paris. Her main responsibilities as a transactional attorney were in the following areas: mergers and acquisitions. West Asia and Canada. and then as a transactional attorney for the Silicon Valley Law Group for several years. the Far East. investor financing and corporate funding. India Inc recognises her as one of its most powerful investment bankers. The bankers consider women loonies as higher risk than men loonies. Investment Banker Fortune magazine listed her as one of the world's most powerful businesswomen in 2003. securities compliance for privately held and public companies. The bankers put unrealistic and unreasonable securities to get loan to women entrepreneurs.

The financial institutions discourage women entrepreneurs on the belief that they can at any time leave their business and become housewives again. Here there is more probability for business fallacies like the intermediaries take major part of the surplus or profit. Despite the fact that women entrepreneurs are good in keeping their service prompt and delivery in time. and often unable to do research and gain the necessary training (UNIDO. According to The Economist. The studies indicates that uneducated women don't have the knowledge of . Knowledge of alternative source of raw materials availability and high negotiation skills are the basic requirement to run a business. Many women in developing nations lack the education needed to spur successful entrepreneurship. Getting the raw materials from different souse with discount prices is the factor that determines the profit margin. especially. The interest of the family members is a determinant factor in the realization of women folk business aspirations. structural difficulties. know how. few women can devote all their time and energies to their business" (Starcher. They are ignorant of new technologies or unskilled in their use. Marketing means mobility and confidence in dealing with the external world. 5. and education level of the person are significant factor that affect business. Even when they are otherwise in control of an enterprise. Another argument is that women entrepreneurs have low-level management skills.female competition is another factor. to get things done. 7. This shows the low level freedom of expression and freedom of mobility of the women entrepreneurs." 2001). Married women have to make a fine balance between business and home. 1996. Very few women have the tangible property in hand. The confidence to travel across day and night and even different regions and states are less found in women compared to male entrepreneurs. Although great advances are being made in technology.lack access to external funds due to their inability to provide tangible security. The result is that they are forced to rely on their own savings.1). 4. and lack of access to technical training prevent the technology from being beneficial or even available to females ("Women Entrepreneurs in Poorest Countries. Knowledge of latest technological changes. they often depend on males of the family in this area. both of which women have been discouraged from developing by social conditioning. and loan from relatives and family friends. "Having primary responsibility for children. 1995b. which develop hurdles to women entrepreneurs in the business management process. many women's illiteracy. 9. Women's family obligations also bar them from becoming successful entrepreneurs in both developed and developing nations. Indian women give more emphasis to family ties and relationships. They have to depend on office staffs and intermediaries. More over the business success is depends on the support the family members extended to women in the business process and management. 8. 6. the marketing and sales side of business. which affect women entrepreneur's business adventures. home and older dependent family members. Lack of knowledge of availability of the raw materials and lowlevel negotiation and bargaining skills are the factors." 2001). this lack of knowledge and the continuing treatment of women as second-class citizens keep them in a pervasive cycle of poverty ("The Female Poverty Trap. p. due to lack of organizational skills compared to male entrepreneurs women have to face constraints from competition. p. The male . The literacy rate of women in India is found at low level compared to male population.

measurement and basic accounting. courage and confidence. Adequate training programme on management skills to be provided to women community. Finally high production cost of some business operations adversely affects the development of women entrepreneurs. 6. 11. Achievement motivation of the women folk found less compared to male members. Skills are put to work in training-cum-production workshops. 4. Vocational training to be extended to women community that enables them to understand the production process and production management. 12. 10. managerial experts and technical personnel should be provided to existing and emerging women entrepreneurs. psychologists. maintaining the operations and ploughing back money for surplus generation requires high risk taking attitude. Training and counselling on a large scale of existing women entrepreneurs to remove psychological causes like lack of self-confidence and fear of success. which is continuous risk taking and strategic cession making profession. 1. 9. Following efforts can be taken into account for effective development of women entrepreneurs. Skill development to be done in women's polytechnics and industrial training institutes. 3. Training on professional competence and leadership skill to be extended to women entrepreneurs. Consider women as specific target group for all developmental programmers. Better educational facilities and schemes should be extended to women folk from government part. The low level of education and confidence leads to low level achievement and advancement motivation among women folk to engage in business operations and running a business concern. Low-level education provides low-level self-confidence and self-reliance to the women folk to engage in business. Continuous monitoring and improvement of training programmers. 2. Counseling through the aid of committed NGOs. Though the risk tolerance ability of the women folk in day-to-day life is high compared to male members. 10. while in business it is found opposite to that. The installation of new machineries during expansion of the productive capacity and like similar factors dissuades the women entrepreneurs from venturing into new areas. Activities in which women are trained should focus on their marketability and . Low-level risk taking attitude is another factor affecting women folk decision to get into business. 11. Investing money. 5. How to Develop Women Entrepreneurs? Right efforts on from all areas are required in the development of women entrepreneurs and their greater participation in the entrepreneurial activities. Encourage women's participation in decision-making. 7. 8.

profitability. Repeated gender sensitization programmers should be held to train financiers to treat women with dignity and respect as persons in their own right. More governmental schemes to motivate women entrepreneurs to engage in small scale and large-scale business ventures. 19. District Industries Centers and Single Window Agencies should make use of assisting women in their trade and business guidance. 23. 14. . 21. Making provision of marketing and sales assistance from government part. 13. 16. Making provision of micro credit system and enterprise credit system to the women entrepreneurs at local level. Training in entrepreneurial attitudes should start at the high school level through well-designed courses. 17. 22. State finance corporations and financing institutions should permit by statute to extend purely trade related finance to women entrepreneurs. which build confidence through behavioral games. Programmers for encouraging entrepreneurship among women are to be extended at local level. 12. Infrastructure. 20. Conclusion . 26. 15. Industrial estates could also provide marketing outlets for the display and sale of products made by women. 18.Entrepreneurship among women. Women entrepreneurship must be moulded properly with entrepreneurial traits and skills to meet the changes in trends. 24. Women's development corporations have to gain access to open-ended financing. To encourage more passive women entrepreneurs the Women training programme should be organised that taught to recognize her own psychological needs and express them. A Women Entrepreneur's Guidance Cell set up to handle the various problems of women entrepreneurs all over the state. Involvement of Non Governmental Organizations in women entrepreneurial training programmes and counseling. in the form of industrial plots and sheds. 25. challenges global markets and also be competent enough to sustain and strive for excellence in the entrepreneurial arena. no doubt improves the wealth of the nation in general and of the family in particular. to set up industries is to be provided by state run agencies. Women today are more willing to take up activities that were once considered the preserve of men. The financial institutions should provide more working capital assistance both for small scale venture and large scale ventures. and have proved that they are second to no one with respect to contribution to the growth of the economy.

. Department of Commerce. Scholar. Rao Padala Shanmukha (2007) "Enterpreneurship Development among Women : A case study of self help Groups in Srikakulam District.D.50. the entrepreneurial world is still a male dominated one. women" Yojana Vol.co. 30 no.4 Dec. 3. Women Entrepreneurs : Oppertunities. p 11 2. Andhra Pradesh" The Icfai Journal of Enterpreneurship Development Vol.1V No. Vol. Women” as Entrepreneurs in India: Women Entrepreneur’ is a person who accepts challenging role to meet her personal needs and become economically independent. knowledge and adaptability in business are the main reasons for women to emerge into business ventures. who is capable contributing values in both family and social life.com Women Entrepreneurship and Changing role of Women Introduction India is definitely the hub of entrepreneurs worldwide. A strong desire to do something positive is an inbuilt quality of entrepreneurial women. Deep publications (p) LtD. But the Indian women entrepreneurs are facing some major constraints like – *Ph. Periyar University Salem 11. 2 6. Googlee. In India. "Problems and prospects of women Entrepreneurs" SEDME. although women constitute the majority of the total population. New Delhi.1v No.References 1. Rajendran N (2003) . The hidden entrepreneurial potentials of women have gradually been changing with the growing sensitivity to the role and economic status in the society. in www. Shiralashetti A S and Hugar S S " Problem and Prospects of Women Entrepreneurs In North Karnataka District: A case study" The Icfai Journal of Entrepreneurship Development Vol. powered. 1 4. No.12 5. The challenges and opportunities provided to the women of digital era are growing rapidly that the job seekers are turning into job creators. Women in advanced nations are recognized and are more prominent in the business world. Sharma Sheetal (2006) " Educated Women . Wikipedia. Skill. performance. Women owned businesses are highly increasing in the economies of almost all countries. Dhameja S K (2002) . problems. Web Sidewww.

Only few women are able to manage both home and business efficiently. In spite of the mushrooming growth of associations. rural and young entrepreneurs who want to set up a small and medium scale unit on their own. analytical innovation models. 2. 4. So the sincere efforts taken towards women entrepreneurs may not reach the entrepreneurs in rural and backward areas. assets mankind or business volunteers. Other factors are family support. this situation is changing among Indian women and yet to face a tremendous change to increase the rate of growth in entrepreneurship Socio-cultural barriers. a number of industrial studies have shown that for a technological innovation to succeed three important people involved and seven important conditions to satisfy. Highly educated.women’s family and personal obligations are sometimes a great barrier for succeeding in business career. institutions. The combination of these people and conditions satisfies the need for creativity and implementation. women are not enterprising and dynamic to optimize the resources in the form of reserves. fruits & vegetable processing Technological Innovation: Innovation is often explained in technical terms-tangible products or processes that result from technological development-there has been a preoccupation with rational. technically sound and professionally qualified women should be encouraged for managing their own business. The additional business opportunities that are recently approaching for women entrepreneurs are: • • • • • • • • • • • • • Eco-friendly technology Bio-technology IT enabled enterprises Event management Tourism industry Telecommunication Plastic materials Vermiculture Mineral water Sericulture Floriculture Herbal & health care Food. 6. rather than dependent on wage employment outlets. 7. Such programs are really useful to new. financial assistance from public and private institutions and also the environment suitable for women to establish business units. 3. However. The three key people are: . devoting enough time to perform all their responsibilities in priority.1. 8. They are not fully aware of the changing market conditions and hence can effectively utilize the services of media and internet. Government policies. To a certain extent. 5. and the schemes from the government side. This can facilitate women to excel in decision making process and develop a good business network.

planning.Creative source: The inventor or originator of the idea that led to the knowledge or vision of something new. organizing. to start their won business. The champion: The entrepreneur or manager who pursues the idea. Hitting the corporate glass ceiling Some corporate women feel like they’ve taken their career as far as it will go. They can work from home. in this sense. Sponsor: The person or organization that makes possible the champion’s activities and the inventor’s dreams through support. planning. the rate of women entrepreneurship is high than men. They’re dissatisfied by their options and want a career that will be more fulfilling. They’re taken their career as far as it will go. Thankfully with their business. Women are the important part of development. So. Before you take the Entrepreneurial Leap Before jumping into entrepreneurship I recommend women take the following steps: . its implication. Entrepreneurship is often the answer for these driven women who enjoy being their own boss Freedom and flexibility These are the two big reasons for moms. Women of every level and society (high or low=income countries) hop to work. and leadership. the artist of creative endeavor. and establishing its markets through persistence. choose their own hours and have the flexibility to juggle their work life with their family life. Some women are laid-off so being self-employed becomes the best alternative Solving problems and sharing solutions. Rise of Women Entrepreneurs Economic necessity. No doubt they are taking active participation in the business and industry and doing dual jobs to meet their expenditures. India. With the current strain on the economy having extra money coming in is not an option. For some women it’s not about the money it’s about solving a problem or sharing a solution. Inventors usually design new products to solve problems. is struggling hard. Major countries in Asia are following this technique to acquire the higher position in the world economy. its necessity. Women need to have clarity about what drives them and what they want to accomplish with their business. Some women are working full-time and still can’t make ends meet. Thankfully with the rise of women entrepreneurs we can learn from those who have beaten the path before us. acquiring resources. especially moms with young children.

carve out specific time to work on your project but keep the cash flow coming in through other sources. Make sure they buy into what you’re doing and that they’re committed to being supportive. remember that your success depends on association with other entrepreneurial women with great ideas. promoting entrepreneurship among women is certainly a short-cut to rapid economic growth and development. but your entire life as an entrepreneur. I encourage you to take the time to think about what inspires you. 1. Recognize that being an entrepreneur is not just about what you’re being. savvy and successful. even thousands of year. . 2. 3. viewpoints. For hundred. It’s not just your venture. it might be time to reanalyze your career choices. Our unique mindset. If you feel stuck. 4. tap into a broader community of women that are smart. Conclusion Henceforth. it’s your families. Don’t let go of your day job too quickly. You will need to be committed to your personal growth as a way to keep your business from stagnating. attitudes and skills as women have all contributed to our successes in business. These women can help you breakthrough to the next level in your business so you too can be a part of the rise of women entrepreneurs. and a broader. Finally.Take time to envision all the details of not only your business. Do you wake up each morning eager to get started? If not. 5. If money’s tight. more creative perspective. women have been successful entrepreneurs. Be responsible. Let us try to eliminate all forms of gender discrimination and thus allow ‘women’ to be an entrepreneur at par with men.

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