Summer Training Project Vishal Mega Mart

INTRODUCTION
BY: MUKESH RANA Page 1

EXECUTIVE SUMMARY
The Retail Sector is the largest sector in India after agriculture, accounting for over 10 per cent of the
country’s GDP and around 11 per cent of the employment. As an MBA (Retail Management) student I
have done my summer internship in retail store Vishal mega mart, Model house, Jalandhar-II. During my
training I have done price gap analysis between Vishal mega mart, Reliance fresh & V-Mart on non-food
category. After that Consumer perception about Vishal mega mart, Model house, Jalandhar-II. According
to analysis I observe that customer of the Vishal mega mart; Jalandhar-II is not fully satisfied with their
services. Because of less variety, assortment, poor services & unprofessional employees behavior.
VISHAL MEGA MART, Jalandhar-II is situated little bit outside the main Jalandhar city in, Basti
sheikh, Model House. This store total area is 10000 sqft. Total sales area is 8500 sqft. & 1500 sqft. D.C.
(distribution channel) area. So its small format retail outlet. And they are targeting mainly local middle
class people. Its daily average sale is near about 80000 to 100000 Rs.
INTRODUCTION OF INDIAN RETAIL INDUSTRY
Retail is India’s largest industry, accounting for over 10 per cent of the country’s GDP and around 11 per
cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most
dynamic and fast paced industries with several players entering the market. But because of the heavy
initial investments required, break even is difficult to achieve and many of these players have not tasted
success so far. However, the future is promising; the market is growing, government policies are
becoming more favorable and emerging technologies are facilitating operations. Retailing in India is
gradually inching its way toward becoming the next boom industry. The whole concept of shopping has
altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India.
Modern retail has entered India as seen in Sprawling shopping centers, multi-storied malls and huge
complexes offer shopping, entertainment and food all under one roof.

EVOLUTION OF THE INDIAN RETAIL SECTOR
Back to the emergence of Kirana stores and mom-and-pop stores. These stores used to cater to the local
people. Eventually the government supported the rural retail and many indigenous franchise stores came
up with the help of Khadi & Village Industries Commission. The economy began to open up in the 1980s
resulting in the change of retailing. The first few companies to come up with retail chains were in textile
sector, for example, Bombay Dyeing, S Kumar's, Raymond’s, etc. Later Titan launched retail showrooms
in the organized retail sector. With the passage of time new entrants moved on from manufacturing to
pure retailing.
THE IMPORTANT 3 V's IN THE RETAIL INDUSTRY.
1. VALUE,
2. VARIETY &
3. VOLUME.
SIZE OF INDIAN RETAIL MARKET
India's retail sector is estimated to touch us$ 833 billion by 2013 and us$ 1.3 trillion by
2018, with a compound annual growth rate (cagr) of 10% - which is quite lucrative. Al
these estimations are due to the fact that the consumer spending has seen a rise of
around 75%, in the past four years. The organized indian retail market is slated to grow
at a cagr of 40%, touching us$ 107 billion by 2013. 5% of the indian retail market is
occupied by the organized retail sector, which is all slated to witness the majority
number of large format malls and branded retail stores. The increase in the number of
such malls would be first seen in south india, followed by north, west and the east over
the coming two years. Another latest research shows that more than 100 malls spanning
a space of over 30 million sq feet is estimated to open in india between 2009 and 2010

end. Investment in the organized retail market would be around us$ 503.2 million in
2009. This could go further up to us$ 1.26 billion in the next four to five years, at a cagr
of 40%.
India has emerged as the third most attractive market destination for apparel retailers
over the years. In india, apparel is the second largest retail category and will have a 12-
15% growth rate every year. Apparel, food and grocery is expected to lead the organized
retail sector in india. The indian retail market has been witnessing exponential growth
with developments taking place not only in major cities and metros but tier-ii and tier-
iii cities in india are also on the focus.
GROWTH OF RETAIL IN INDIA:-
Organized Share of retail sector is expected to increase to 8-9 percent in 2010-11

from 6 percent in 2008.
The Indian retailing market, it is a very fast growing sector. One reason that can be attributed to this rapid
entry of the foreign retail giants is that the Western Countries have reached a point of saturation in their
retail sector. Another reason as already mentioned earlier is the change in the tastes and preferences or the
psychographic of the consumers that is bent in their favour.
Although the retail sector in India contributes to about 10% in the GDP, it is the most underdeveloped
sector in terms of investments that are made in this sector. The organized sector is growing at 25-30 %
per annum. Developed market in US, Taiwan, Malaysia is still a dream to the Indian retail market. They
have registered a growth of 50% per annum.

GROWTH DRIVERS IN INDIA FOR RETAIL SECTOR
 Liberalization of the Indian economy
 Increase in spending Percapita Income.
 Rising incomes and improvements in infrastructure are enlarging consumer markets and
accelerating the convergence of consumer tastes.
 Introduction of dual income families also helps in the growth of retail sector.
 Shift in consumer demand to foreign brands like McDonalds, Sony, Panasonic, etc.
 Consumer preference for shopping in new environs.
 Technology-savvy/Youth population.
 Foreign companies' attraction to India is the billion-plus population.
 Existing Indian middle classes with an increased purchasing power
 Rise of upcoming business sectors like the IT and engineering firms
 Change in the taste and attitude of the Indians
 Effect of globalization
 Heavy influx of FDI in the retail sectors in India.

FUTURE OF RETAIL IN INDIA:-
India Retail Report for the third-quarter of 2010, forecasts that the total retail sales will grow from US$
353 billion in 2010 to US$ 543.2 billion by 2014. With the expanding middle and upper class consumer
base, there will also be opportunities in India's tier II and III cities. The greater availability of personal
credit and a growing vehicle population to improve mobility also contribute to a trend towards annual
retail sales growth of 11.4 per cent. Mass grocery retail (MGR) sales in India are forecast to undergo
enormous growth over the forecast period. BMI further predicts that sales through MGR outlets will
increase by 154 per cent to reach US$ 15.29 billion by 2014. This is a consequence of India's dramatic,
rapid shift from small independent retailers to large, modern outlets. consumer electronic sales at US$
29.86 billion in 2010, with over the counter pharmaceutical sales at US$ 3.28 billion. The latter is
predicted to be the fastest growing retail sub-sector and BMI forecasts that sales will reach US$ 6.18
billion by 2014, an increase of 88.5 per cent.
China and India are predicted to account for almost 91 per cent of regional retail sales in 2010 and by
2014 their share of the regional market is expected to be more than 92 per cent. Growth in regional retail
sales for 2010-2014 is estimated by BMI at 72.2 per cent, an annual average of 14 per cent. India should
experience the most rapid rate of growth in the region, followed by China. For India, its forecast market
share of 13.9 per cent in 2010 is expected to increase to 14.3 per cent by 2014.
CHALLENGES OF RETAILING IN INDIA
 The first challenge facing the organized retail sector is the competition from unorganized sector.
 In retail sector, Automatic approval is not allowed for foreign investment.

 Taxation, which favors small retail businesses.
 Developed supply chain and integrated IT management is absent in retail sector.
 Lack of trained work force.
 Low skill level for retailing management.
 Intrinsic complexity of retailing- rapid price changes, threat of product obsolescence and low
margins.
 Organized retail sector has to pay huge taxes, which is negligible for small retail business.
ORGANIZED RETAIL IN INDIA:-
The Indian organized retail industry is valued at about $300 billion and is expected to grow to $427
billion in 2010 and $637 billion in 2015. Retail Market India today is the second fastest growing
economy of the world after China. Indian economy will grow larger than Britain's by 2022, Japan by
2032 and by 2050 will become the second largest economy of the world after China. Indian market has
become the most lucrative market for retail investment in the world. Some of the factors which have
contributed to the growth of organized retail in India are: increase in the purchasing power of Indians,
rapid urbanization, increase in the number of working women, large number of working young
population.
Today people look for better quality product at cheap rate, better service, better ambience for shopping
and better shopping experience. Organized retail promises to provide all these. The Industry The various
formats of organized retail are: Hypermarkets: They store products of multiple brands comprising food
items and non-food items. Supermarkets: These are self service stores selling food and personal care
products. E.g.: Departmental stores: Retails branded goods in non-food categories. E.g.: Shoppers Stop.
Specialty Chains: These stores focus on a branded product or a product category. E.g.: Bata Convenience
stores: These are small self service outlet located in crowded urban area. Malls: A huge enclosures which

has different retail formats. e.g.: Nucleus Key players in organized retail are: Pantaloon Retail: It was
started by Kishore Biyani- India's largest retailer. The various formats of pantaloon retail are: Pantaloons,
Big Bazaar, Food Bazaar, Central etc. RPG Retail: Its various formats are: Food World, Music World,
Health & Glow, Spencer's Tata Retail (known as TRENT): Its various formats are: CromaWestsideStar
India Bazaar K Raheja Corp. Group: Shoppers' Stop, Hyper city, Crossword, InOrbit Mall Reliance
Retail Job Opportunities: Retail accounts for 8% employment in the country. In the next 2 years the
sector is set to provide 2.5 lakh job opportunities.
UNORGANIZED RETAIL IN INDIA
Unorganized retailing is characterized by a distorted real-estate market, poor infrastructure and inefficient
upstream processes, lack of modern technology, inadequate funding and absence of skilled manpower.
Therefore, there is a need to promote organized retailing.
Facing stiff competition from corporate retail outlets, hawkers and small shopkeepers are not only
witnessing decline in business but also increased harassment and eviction drives. The 400 hawkers and
100 shopkeepers surveyed across five cities by India FDI Watch and Action Aid, about 85% of them said
their business was on a slide. Competition (from corporate retail outlet) was the number one reason cited
by the respondents for the decline of their business.
Shopkeepers have increased their work hours to compete with big retailers. About 60% of hawkers and
64% of shopkeepers are working 10-12 hours per day, while 24% worked for 13 hours or more. Incidents
of extortion and eviction have also increased because of the entry of big retailers, the study pointed out.
45% of those surveyed said the levels of harassment and/or evictions had increased recently.6%said it
was a cause of decline in business.
India FDI Watch also slammed a think-tank’s report that says the organized and unorganized sectors can
co-exist. Just because organized retail might grow nationwide does not mean that it will grow and co-
exist with unorganized retail especially given the anti-competitive practices that corporate retailers are
already employing.

COMPANY PROFILE

VISHAL MEGA MART
V I S H A L
VALUE INCREASE SHIPPING HYPERMARKET AFFORDABLE LOW PRICE
PUNCHLINE:-
Vishal Retail Ltd, is one of the leading player in the Indian retail industry, is a lead the way in discount
retailing and is focused on tier II and III cities in the country. It has a strong presence in manufacturing
and retailing of readymade garments (apparels) retailing of non-apparels and a large variety of FMCG
products. The company has pan-India presence with 108 mid-sized hypermarket format stores as on April
28, 2008 covering about 2.3mn sq ft retail space area. Vishal is supported by strong manufacturing set-up
in Gurgaon, Dehradun and Manesar with a capacity of 5,000 garment pieces per day in each unit. It also
has 27 warehouses located in 8 key cities in India covering over 1.1mn sq ft area.
Vishal started as a humble one store enterprise in 1986 in Kolkata (erstwhile, Calcutta) is today a
conglomerate encompassing 117 showrooms in 75 cities / 20 states. India’s first hyper-market has also
been opened for the Indian consumer by Vishal. Situated in the national capital Delhi this store boasts of
the single largest collection of goods and commodities sold under one roof in India. The group had a
turnover of Rs. 1463.12 million for fiscal 2005, under the dynamic leadership of Mr. Ram Chandra
Agarwal. The group had of turnover Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal

2007. The turnover of the company for 09-10 was 1105 crore. The group’s prime focus is on retailing.
The Vishal stores offer affordable family fashion at prices to suit every pocket.
THE FOUNDERS:-
Mr. Ramchandra Agarwal Mrs. Uma Agarwal
Mr. Surendra Agarwal

THE POPULAR BRANDS OF VISHAL MEGA MART ARE:-
Zeppelin : Mens Shirts & Trousers
Fizzy Babe : Ladies & Kids Girls
Kitaan Studio : Mens Shirts & Trousers
Jasmine : Ladies & Kids Girls
Blues & Khakis : Mens Trousers
Zero Degree : Kids Boys
Paranoia : Mens Shirts & T-Shirts
Soil : Mens Shirts
Chlorine : Mens Shirts
Massa Bay : Mens Trousers & Bermudas
Fume : Men’s Shirts, T-Shirts, Under Garments.

VISHAL MEGA MART:-
PRODUCTS
 FOODMART
• Beverage
• Cooked Indian
• Cooked Chinese
• Drinks
• Fruits & Vegetables
 FOOTWARE
Boys Girls
Shoes Slippers
Sandals Sandals
Ladies Men’s
Shoes Shoes
Slippers Slippers
 HOUSEHOLD
Acrylic Ware Copper Steel

Dinner Set Jug Cake Server
Glass Ware Thermo Ware Porcelain
Home Aids Pressure Cooker Non Stick
Floor Wiper Cooker Handi
Sanitary Brush Pressure Pan Dosa Tawa
Cup Tiffin Cup & Saucer

General Plastic Goods Electrical App. Bone China
Coffee Mug Chopper Soup Set
Bucket Microwave Oven Dessert Set
Lemon Set Container etc.
 LADIES ACCESSORIES
Personal Items Nail Polish Cosmetics

Cap(LCA) Necklace Lip Gloss
Socks(Las) Ring
 LIFESTYLE
Time Zone Opticals Gifts & Novelties

Ladies Wrist Watch Ladies Sun Glass Flower Vase
Mens Wrist Watch Mens Sun Glass Key Chain
Mens Accessories Electric & Electronics Perfume/Deo
Belts Battery(ABT) Spray
Wallets Calculator(EEC) Deo
 GARMENTS
MEN
Upper Lower
Shirt Casual Jeans(MP)
Shirt Formal Cotton- Trouser(MPC)
Ethnic & Sports Winter Wear
Night Suits Suit(WMC)
T-Shirts Blazer (WMB)
Dupatta Windcheater
Sherwani Jacket

LADIES
Upper Lower
Kurta Pants Jeans
Skirt Top Capri
Ethnic Winter Wear
Nighty Jackets
Lancha Stawl
Sharara Blazer
Salwar Suit Track Suit
BOYS
Lower Sets Winter Wear
Jeans Night Suit
Bermudas Baba Suit
Blazer Jacket
Upper Ethnic

Shirt Formal Kurta- Pyjama
T-Shirt Sherwani
GIRLS
Lower Winter Wear
Hot Pant Hipster Set
Skirt Jacket
Upper Ethnic
Tops (GWT) Sharara
Frock (GFK) Lancha
INFANTS
Garments Accessories
Hot Pant Bed Sheet
Frock Under Garments
Baba Suit Socks
Winter Wear

Sweater
Pull Over
 HOME FURNISHING
Drawing Room Bedroom
Door Mat Bed Sheet
Carpet Pillows
Curtains Pillow Cover
Kitchen Bathroom
Apron Bath Mats
Kitchen Napkin Towel Gift Sets
 SPORTS & FITNESS
Indoor games Outdoor games
Basket Ball Cricket Bat
T.T. Bat Football
Boxing Kit Lawn Tennis
Swimming Costumes Tennis Racket
Water Ball Tennis Ball
Fitness Equip.

Personal Gym
 STATIONERY
School Office Paper Mart
Exam Board Office File Diary
Clay Punching Machine File
Party Stuff
Balloons
Ribbons
 TOYS & GAMES
Soft Toys Dolls Cycle & Scooters
Musical Toys Barbie Doll Cycles
Non-Musical Other Dolls Scooters
Board Games Infant Toys Video Games
Wooden Blocks Teether T.V. Video
Puzzles Swing Hand Game

 TRAVEL ACCESSORIES
Luggages Portfolio Bags
Suitcase Shoulder- Bags
Pouch & Cases Executive -Bag
Waist Pouch School Bags
MISSION STATEMENT:-
We shall deliver everything, everywhere, every time for every Consumer in the most profitable manner.
VISION STATEMANT:-
We share the vision and belief that our customers and stakeholders shall be served only by creating and
executing future scenarios in the consumption space leading to economic development.
OBJECTIVES
&
LIMITATIONS
OBJECTIVES:-
1. Proper understanding and analysis of VISHAL MEGA MART
2. To know the pricing strategy of others retail outlets like- Reliance fresh, V-Mart & comparison with
Vishal Mega Mart.
3. Conduct a survey on a sample selected from the customers of VISHAL MEGA MART and to obtain
their opinions.
4. To know the strategy to make a customer retention.

5. To analyze a comparative study between the satisfaction level of VISHAL MEGA MART, V-Mart
& Reliance fresh.
6. To know the steps that VISHAL MEGA MART adopted to make a good relationship with its
customers.
7. To evaluate the recent trends of Indian retail industry in order to come out with prospects for India’s
one of leading retail chains- Vishal mega mart.
8. At the same time to know the people perceptions towards Vishal mega mart.
9. To know the consumer’s expectations from Vishal mega mart.
10. To come out with conclusions & suggestions based on the analysis & interpretation of the data.
LIMITATION:-
Although it would have been nice to conduct a perfect research study, but this study is conducted under
certain limitations, which were faced while doing this research. So it is highly recommended to consider
these limitations while going through the project study.
These limitations are as follows
1. LIMITATION OF DATA
The statistical data regarding the city was not available to us on secondary source of data and to generate
such data on the primary source was a task, which cannot be achieved in such a short time.

2. LIMITATION OF TIME
The limitation of time was another constraint in the study as the study had to be conducted in few months
therefore many aspects have been left unexplored. Locating the target customers is very time consuming.
Research period is not just much enough to know fully about the Price strategies & consumers perception
about Vishal mega mart, Jalandhar-II.
3. INHIBITIONS OF THE RESPONDENTS
The respondents did not reply the question with precision as they were busy with their own work or they
were not interested in taking part in such a research. Employees sometimes feel hesitated while telling
about their view about their marketing strategies.
Other Limitations are:-
4. Sample size is limited due to the limited period allocated for the survey.
5. Getting accurate responses from the respondents due to their inherent problem is difficult. They may
be partial or refuse to cooperate.
6. Respondents may not be interested to give the data.
7. Sometime respondents are not taking interest in such type of surveys therefore there is chance that
they might be giving wrong information.
8. The respondents are free from all barriers so he/she can give his/her opinion which may not be true
in many occasions.
9. The staff of the Vishal only provides/ communicates the merits of its products.
10. Secondary data is not available of Vishal mega mart, Jalandhar-II.

SCOPE OF STUDY
SCOPE OF STUDY
This project gave us great exposure to the customer’s perception toward Vishal mega mart, Model House,
Jalandhar-II. The study also identifies the attitudes and preference of the consumers. The study also

identifies that customers are satisfy with the services of Vishal mega mart, Model House, Jalandhar-II or
their expectation from Vishal mega mart.
This study also identifies the price gap of the different-different outlets like V-mart, Jalandhar &
Reliance Fresh, Model house, Jalandhar.

RESEARCH METHODOLOGY
RESEARCH METHODOLOGY:-

Research Methodology is a way to systematically solve the research problem. When we talk to research
methodology we not only talk of research methods but also consider the logic behind the method we use
in the context of our research results are capable of being evaluated either by researcher himself or by
other. The purpose of this section is to describe the methodology carried out to complete the work. The
methodology plays a dominant role in any research work. The effectiveness of any research work
depends upon the correctness and effectiveness of the research methodology. This section deals with
research design used, data collection, methods used and sampling methods used.
MY RESEARCH DESIGN
I have chosen descriptive research design for my study because I am interested in knowing the consumer
perception about Vishal mega mart, Jalandhar-II. To accomplish the predefined objectives of the
research, descriptive research design is used to collect the require information from the sources.
TYPE OF RESEARCH
(DESCRIPTIVE RESEARCH) The main goal of this research is to describe the data and
characteristics about what is being studied. The idea behind this type of research is to study frequencies,
averages, and other statistical calculations. Although this research is highly accurate.
TYPE OF DATA
1. PRIMARY DATA
 The primary data is that which details we collect from the market and also used first time in the
research. So in this research we collect data very first time from customers which are totally fresh.
2. SECONDARY DATA SOURCE

 Companies Broachers
 Companies Website
 Internet.

 Magazines, journals, pamphlets, advertisements, newspapers & articles etc.
 Websites like scribd.com & proquest.umi.com.
The purpose of using the secondary data is to increase the accuracy of analysis.
DETAILS OF RESEARCH:-
METHOD USED SURVEY METHOD
Data used: Both Primary & Secondary

Instrument used: Structured Questionnaire
Sample size: 100
Data Analysis Tools: column, bar & area charts
Type Of survey: Interview

ANALYSIS

 PRICE GAP ANALYSIS (NON FOOD ITEMS):-
PRICE GAP BETWEEN VISHAL MEGA MART, RELIANCE FRESH & V-

MART:-
Sr.No. ITEMS VISHAL V.MART RELIANCE FRESH
1 VIM 64 63.7 60
2 PANTEENE 199 190 174
3 TIDE 220 210 199
COLGATE (FRESH
ENERGY)
4 66 55.4 53.9
5 VATIKA 85 85 70
6 HEAD & SHOULDER 129 120 120
7 PRIL 72 72 64
Mean:-
The simple mathematical average of two or more numbers. Through to this calculation we can know the
average price gap between Vishal Mega Mart, Model House, Jalandhar-II, V-mart, Jalandhar & Reliance
Fresh, Model House, and Jalandhar.
NOTE:-
On below analysis of V-Mart & Reliance Fresh prices comparing with Vishal Mega Mart, Model house,
Jalandhar-II by default. That is why I didn’t mention the name of Vishal Mega Mart store.

ITEM NO. 01 (VIM-BAR):-
VIM-BAR DIFFERENCE
V-MART 0.3
4
RELIANCE FRESH
∑X = 4.03
TOTAL
MEAN= ∑X÷n
MEAN=4.3÷2= 2.015 ANS.
ANAYSIS: -
This observation shows that VIM-BAR price gap is 2.015. Reliance Fresh is selling Vim-Bar 60 Rs. This
is cheapest rate as compare Vishal mega mart & reliance fresh.
ITEM NO. 02 (PANTEENE)
PANTEENE DIFFERENCE
V-MART 9
25
RELIANCE FRESH
∑X = 34
TOTAL
MEAN= ∑X÷n
MEAN=34÷2= 17 ANS.

ANALYSIS: -
This observation shows that Panteene Shampoo price gap is 17 Rs. But this is not good symbol for Vishal
mega mart because other stores selling same product cheapest price. Vishal mega mart selling Panteene
Shampoo 199 Rs., Reliance Fresh 174 Rs & V-Mart 190. This shows that there is immense price
difference between all stores. And bad thing is this Vishal is that store who is selling very costly as
compare other competitors.
ITEM NO. 03 (TIDE)
TIDE(4kg) DIFFERENCE
V-MART 10
21
RELIANCE FRESH
∑X = 31
TOTAL
MEAN= ∑X÷n
MEAN=31÷2= 15.50 ANS.
ANALYSIS:-
This observation shows that TIDE (4kg) price gap is 15.50 Rs. This is also big defferecial price. And
there is also Vishal mega mart is costly store as compare others stores.

ITEM NO. 04 (COLGATE WITH FRESH ENERGY):-
COLGATE WITH FRESH ENERGY DIFFERENCE

V-MART 0.6
2.1
RELIANCE FRESH
∑X = 2.7
TOTAL
MEAN= ∑X÷n
MEAN=2.7÷2= 1.35 ANS.
ANALYSIS:-
This observation shows that Colgate with fresh energy product price gap is 1.35 Rs. This is quite good
average as compare other stores.
ITEM NO. 05 (VATIKA SHAMPOO):-
VATIKA SHAMPOO DIFFERENCE

V-MART 0.00
15
RELIANCE FRESH
∑X = 15
TOTAL
MEAN= ∑X÷n
MEAN=15÷2= 7.50 ANS.
ANALYSIS:-

This observation shows that Vishal mega mart & V-Mart stores selling Vatika Shampoo at same price.
But Reliance fresh is giving 15 Rs less price as compare Vishal & V-Mart. But Vishal mega mart & V-
Mart are selling vatika shampoo with gulabari free so price gap is not a big deal. And Price gap is 7.50.
ITEM NO. 06 (HEAD & SHOULDER):-
HEAD & SHOULDER DIFFERENCE

V-MART 9
9
RELIANCE FRESH
∑X = 18
TOTAL
MEAN= ∑X÷n
MEAN=18÷2= 9 ANS.
ANALYSIS:-
This observation shows that price gap is 9 Rs. V-Mart & Reliance Fresh are selling at same price 120 Rs.
But bad thing is this Vishal mega mart is selling at Rs. 139. Which is costly as compare other stores..
ITEM NO. 06 (PRIL):-
PRIL DIFFERENCE
V-MART 0.00
8
RELIANCE FRESH
∑X = 8
TOTAL
MEAN= ∑X÷n

MEAN=8÷2= 4 ANS.
ANALYSIS:-
This observation shows that price gap is 4 Rs. V-Mart & Vishal mega mart are selling at same
price 72 Rs. But bad thing is this Reliance Fresh is selling at Rs. 64.
 QUESTIONNAIRE ANALYSIS BASED UPON CUSTOMER PERCEPTION

ABO ABOUT VISHAL MEGA MART, JALANDHAR-II.
1. How often do you visit Vishal mega Mart.?
(a) Once [ ] (b) twice [ ] (c) Thrice [ ] (d) More (please specify)………
Once 24
Twice 30
Thrice 16
More 30
Total 100

ANALYSIS:-
The observation shows that 30 % of people out of 100 customers surveyed used to come in Vishal mega
mart on twice & more than four times which shows that local customer in Vishal mega mart used to come
so many times. Because many families used to come and purchase their home care products & so many
things. And only 24 % & 16% prefer to go once & thrice time. Overall we can say that in Vishal mega
mart is a family store. Where they can get everything whatever they want to purchase.
2. How much money do you usually spend on Vishal Mega Mart in a month?
(a) 0 to 2000 [ ] (b) 2000 to 5000 [ ] (c) 5000 to 8000 [ ] (d) More than 8000 [ ].
o to 2000 42
2000 to 5000 36
5000 to 8000 14
More than 8000 8

Total 100
ANALYSIS:-
42 % of people spend their money or mostly people used to spend their money (0 to 2000 Rs). And 36%
customers spend 2000 to 5000 Rs. In Vishal mega mart which shows that people mostly spend their
money up to 5000 Rs. 14% customer is there who spend 5000 to 8000 Rs. In Vishal Mega Mart store
Model House Jalandhar-II.and 8% customer who spend more than 8000 Rs in Vishal store.
The observation shows that Vishal mega mart, model house Jalandhar-II don’t have big customer in
terms of money which is not good for them. Because Jalandhar, Model town is a neighbor town for
Vishal. And model town is that area where very rich families are living. This is good opportunity for
Vishal mega mart. If they want to increase their sale in high level or they want to make big or heavy
customer in their store so they need to do so many things like keep better quality product, good display,

better assortment & variety and make their employees professional & helpful in terms of service. Then
they can make their sale bigger as compare before.
3. With whom do you usually come with?
(a) Alone [ ] (b) with friends [ ] (c) with family [ ] (d) other (plz specify)…….
Alone 12
With Family 56
With Friends 28
Others 4
Total 100
ANALYSIS:-

The observation shows that 56 % of customer used to come with their family. And 28% customers are
there who comes with friends. And there are so less customer who used to come alone & with others
because it’s family store and young and one customer try to avoid coming in Vishal Mega Mart, Model
house Jalandhar-II.
4. Do you come in Vishal Mega Mart?
(a) Casual [ ] (b) Planed [ ]
casual 40
planed 60
Total 100
ANALYSIS:-

The observation shows that 60 % of customer come with planning in vishal.Because it’s family store so
family make plan that when they have or should go for purchase in Vishal mega mart. And 40%
customers are there who comes casually.
5. What features you considers when you purchase in Vishal Mega Mart. please give the rank.
(A) PRICE
GOOD 58
VERY GOOD 0
AVG. 38
POOR 0
VERY POOR 4
TOTAL 100

ANALYSIS:-
The observation shows that 58 % of customers think that price of Vishal mega mart is good & 38% think
that it’s average price. But bad thing is that according to survey there is not even one customer who give
very good rank for Vishal price as well as poor rank. But 4% customer is also there who give the rank
very poor. This shows that its price is not reasonable.
(B) PRODUCT QUALITY

GOOD 36
VERY GOOD 2
AVG. 58
POOR 4
VERY POOR 0
TOTAL 100

ANALYSIS:-
According to this analysis 58% customer think that its product quality is Average & 36% customer think
that quality is good. Maximum no. of customer feels that its product quality is nice as per the
requirement. 2% customers think that its product quality is very good as well as very poor. And 4% think
that its poor quality product. Overall survey shows that its Vishal mega mart has nice product quality.
(C) VARIETY
GOOD 16
VERY GOOD 0
AVG. 60
POOR 22
VERY POOR 2
TOTAL 100

ANALYSIS:-
Observation shows that 60% of customers are there who think that in Vishal mega mart variety of the
product is Average & 22% customer think that variety is poor. 16% said that variety is good and 2%
customer is also there who think that variety is very poor. So according to this survey I can say that if
they wanted to increase their sale volume in future they need to maintain good variety of the product then
they can increase their sale.
(A) OFFER
GOOD 56
VERY GOOD 12
AVG. 28
POOR 4
VERY POOR 0
TOTAL 100

ANALYSIS:-
Observation shows that whatever offers Vishal mega mart offer which is good. That is why 56%
customers think that offer is quite good as compare other retail stores. and good thing is that there is not
even one respondent who give very poor rank for Vishal mega mart offers. And 28% respondent think
that its offers is Average.12% customer think that offer is very good & 4% think that poor. Overall I can
say that its good result of this question or survey.
6. How is the behavior of staff members of Vishal Mega Mart?
STAFF BEHAVIOR
GOOD 34
VERY GOOD 4
AVG. 44
POOR 12
VERY POOR 6
TOTAL 100

ANALYSIS:-
This observation is based upon Vishal mega mart Model house Jalandhar-II employees. It’s quite
flabbergasted survey which show that behavior of the employee is not up to the mark or not professional.
That is why 44% of respondent think that employee’s behavior is not professional. They are not well for
their duty. 12% respondent think that poor staff behavior & 6% respondent think that Vishal mega mart
Jalandhar-II employees behavior in terms of professional ( talking style with customer mainly in FMCG
section) is very poor which is very bad for organization image. But some of the employees are very good
that is why 4% customer gives them very good rank as compare other.
CUSTOMER PERSONAL INFORMATIONS:-
(A) Address
In Jalandhar 92

Outside Jalandhar 8
Total 0
ANALYSIS:-
This observation show that many no. of customer used to come in Vishal mega mart Jalandhar-II is local
customer. 92% customer used to come from Jalandhar or nearby Jalandhar city.And 8% customer are
hare they are not from Jalandhar or local city.

(A) Age
18-25 32
26-30 30
31-35 22
36-40 8
41-50 8
>50 0
Total 100
ANALYSIS:-
Observation shows that 32% & 30% customers are young population between 18-25 & 26-30 age group
who used to come in store approximately. 22% from 31-35 age group. 8% & 8% are 36-40 & 41-50 age
group. And there is no customer who is more than 50 years old. So I can say that very young customer
used to come in Vishal mega mart Jalandhar-II. This is good for store.

(B) Income
5000-10000 22
11000-20000 38
21000-30000 10
31000-40000 2
More than 40000 2
N.A. 26
Total 100
ANALYSIS:-
This observation shows us which category or class customers actually come in Vishal retail store.
According to the survey I can say that maximum lower middle class customer used to come in Vishal
retail store Jalandhar-II. 22% customers’ income is 5000-10000 Rs. 38% customers income is 11000-
20000 Rs. And 10% customer income is 21000-30000 Rs. And 2-2% customer income is 31000-4000
Rs. & more than 40000 Rs. 26% customer is here who doesn’t have any income like student & children
etc.

(C) QUALIFICATION
10th 10
12th 20
Graduate 44
P.G. 18
Diploma 6
other 2
Total 100
ANALYSIS:-

Basis of this observation we come to know that which kinds of customer actually come in store.
According to this survey we come to know that maximum no of customers is Graduate 44% who used to
come in Vishal Jalandhar-II. 18% is post graduate, 20% 12th & 10% metrics pass customers. Overall we
can say that in Vishal mega mart Jalandhar-II maximum no. of customer used to come is literate. This is
good for them. Because they understand the organized retail concept..

LITERATURE REVIEW

 LITERATURE REVIEW
ARTICLE NO. 01
DISCOUNTS MALL LOCAL STORES
Knight Ridder Tribune Business News. Washington: Jul 29, 2009. pg. 1
ABSTRACT (SUMMARY)
An ET survey on the retail market shows that retail chains such as Big Bazaar and Vishal Mega Mart are
offering attractive schemes and selling products at cheaper rates. For instance a kg of bottled Maggi
tomato ketchup costs Rs 74 at Big Bazaar as against a maximum retail price of Rs 84, which a mom-and-
pop store would charge. Also one can buy a two litre bottle of Sprite for Rs 38 at Vishal Mega Mart
instead of paying a market price of Rs 42 at a local store.
ARTICLES NO. 02
VISHAL RETAIL TO EXPAND TO 5 CITIES

Business line. Chennai: Jun 24, 2009. pg. 1
ABSTRACT (SUMMARY)
The company inaugurated its first mall in [Pune], its first in the western region. Mr Ramchandra Agarwal,
Managing Director, said the company would expand to cities such as Chandigarh, Ghaziabad, Patiala,
Surat and Meerut.
Located at the KPCT Towers building at Fatima Nagar, the Vishal Mega Mart will give Pune an
experience of the latest in the world of fashion and trends.

The 22,000-square-feet second floor has supermarket, music stores, household items, home appliances,
car accessories, stationery, travel accessories, footwear, hardware accessories and electrical appliances.
ARTICLES NO. 03
VISHAL RETAIL SETS UP SHOP IN MUMBAI
Knight Ridder Tribune Business News. Washington: Jul 21, 2010. pg. 1
ABSTRACT (SUMMARY)
Vishal's prices are roughly 15 to 20 percent less than other mass market garment labels. Vishal Mega
Mart promises to deliver all the shopping needs of the customers in Mumbai. The store has been designed
and planned to give a unique shopping experience to all its customers. The company aims at offering the
customers a portfolio of products at bargain prices.

SWOT ANALYSIS

S W O T ANALYS I S (based on above analysis)
Some of the strengths and weaknesses of Vishal Mega Mart, Model House, and Jalandhar-II are outlined
below. Most of the weaknesses & strengths has been given by customers through to questionnaire..
1. STRENGTHS:-
 Understanding of the ‘value retail’ segment
 Logistics and distribution network.
 Model Town is neighbor town. And Model town is the richest area in the Jalandhar.
 New or best locations
 Private labels
 It sells product at cheaper prices also with discount.
 Garment sector of the Vishal is much more superior to other retail stores.
 It offers wide range of products under one roof.
 It is the only store in Modal house, Jalandhar-II where you can exchange the goods after
purchase. (On selected items).
 The Vishal Mega Mart is situated at the good market place Model house.
 It segments on middle and lower middle income groups.
2. WEAKNESSES:-
 Lack of parking space because parking area is not clean & there has been so many things
kept on that area which is not require.
 Slow performance of the Stores.
 Employees behavior is not professional.
 Lack of cleanness in the store.
 Daily customers footfall is very less around 200 to 300 average.
 Inexperienced and unskilled management team except managers.
 Supply chain management is quite slow.
 Information technology systems are not working properly like- CCTV. CEMERAS,
PRINTERS & SCANERS etc.
 Layout of the Vishal mega mart, Model house Jalandhar-II is quite average.
 Lighting system in not good. Because many lights are not working in the stores.
 In Vishal Jalandhar-II store A.C. sound is very noisily inside the store. Which irritate the
customers..
 Music system is not good. Because there has been playing two-2 songs at the same time. This
makes noise in the store.
 Absolutely no brand awareness for the product. (Z-Line).
 Need to incorporate many new features as per customer requirement.
 Lack of proper extraction of work from staff.
 Need to include more assortment & varieties of the same item.

 Need to provide more offers/ discounts on FMCG. Here the perception of the people is quite
low, because from my consumer behavior survey I have found out that most of respondents think
that Vishal Mega Mart is not providing good offers/discounts on FMCG in comparison of Big
bazaar, Reliance Fresh, Easyday & V-Mart.
 Need to improve store layout according to customer facility.
 People are not so modern in Model house, Basti Chowk, Jalandhar-II.
3. OPPORTUNITIES:-
 Increasing penetration in the Jalandhar city by leveraging their supply chain, distribution and
logistics network
 Emphasis on Backward Integration.
 Expansion of FMCG.
 Increasing customer satisfaction and our base of loyal customers
 Continue to upgrade information technology systems and processes
 Continue to train employees and seek entrepreneurship from employees.
 To increase the customer satisfaction by providing different variety of products.
 Z-line (Manufacturing unit of Vishal) if we create the brand image of it. It will get
additional sales in the future.
 Coming era is of knowledge and information if we sell our manufacturing unit product
through internet so we can create its brand image + additional sales in future.

 There is a boom of retail in future according to current scenario. If Vishal creates brand
image of its Z-line product, so it can give direct competition to the other branded products in future.
4. THREATS:-
 Independent small stores.
 Demographic Changes.
 V-Mart, Reliance fresh, Easy day & Big-Bazaar.
 Overseas group entering the market.
 Increased competition in the domestic market.
 Basti Chowk is hooligan & gangster area. Where is very difficult to run any kinds of retail
store.
KEY FINDINGS
 Products availability in Vishal mega mart is not up to the mark. Especially in grocery section.
 Noisy and unpleasant environment is irritates customer. Air conditioning is not so good.
 Discounts and offers doing well in the store.
 Product display and signage is average.

 Quality in products is average.
 Location of Vishal mega mart is good.
 Parking facility in Vishal mega mart is not good.
 Cleanliness and hygiene maintained in the store is not up to mark.
 Security of Vishal mega mart is not up to mark.
 Some Employees of Vishal mega mart is not providing proper knowledge to customers and some
employees do not attend the customers.
 Need to improve music system in proper manner.
SUGGESTIONS:-
 Company need to spend a lot on advertising and promotion to create brand image of its product
(Z-LINE).
 Make frequent advertisements in both print and electronic media.
 Making stalls in corporate mela’s like trade fair, maybe beneficial to create brand image of its
product
 Need to provide additional offers and discounts as per customer requirements.
 Need to include varieties of similar item.
 Provide more discounts on FMCG.
 Provide better customer service.

 Maintained proper display to create impulse. (It is assumed that near about 70% sales comes from
impulse marketing and if proper display is not maintained impulse cannot be created).
 Better if we provide filtered information about Vishal Mega Mart.
 Customer facility should always be under watch.
 Store should provide free home delivery facility.
 Company should ensure that quality and quantity of the commodity is accurate.
 Company should provide regular training to their staff and aware him with the modern technique of
selling and customer dealing.
 To be improved the parking facility.
 Need to include varieties of similar item.
 Provide more discounts on FMCG.
 Music which creates a environment should be soft and play only one music in the store.
 Cleanness and hygiene should be maintained regularly.
 Display is very important in store so display should be improved.
 Proper signage should be there so that customer can locate the products easily.
 Proper packaging and provide contrast labeling in displays of product.
 There is a long delay at the billing payment counter mainly because of less number of billing
machines.

CONCLUSION:-
After completing this research I come to know that Vishal Mega mart is ahead of Easy Day Jalandhar-II
and Reliance fresh, Jalandhar-II & V-Mart Retail in terms of sales. Only Big Bazaar & Easy Day
Jalandhar-I is ahead of Vishal Mega Mart because of its prime Location and higher product range. . But
there are few areas where Vishal, Jalandhar-II malls needs amendments and these suggestions are
mentioned in these malls. Advertising is an important factor of getting sales promotion.
ANNEXURES:-
SAMPLE OF QUESTIONNAIRE
CONSUMER BEHAVIOR ABOUT VISHAL MEGA MART JALANDHAR-II.

1. How often do you visit Vishal mega Mart.?
(b) Once [ ] (b) twice [ ] (c) Thrice [ ] (d) More (please specify)………
2. How much money do you usually spend on Vishal Mega Mart in a month?
(b) 0 to 2000 [ ] (b) 2000 to 5000 [ ] (c) 5000 to 8000 [ ] (d) More than 8000 [ ]
3. With whom do you usually come with?
(b) Alone [ ] (b) with friends [ ] (c) with family [ ] (d) other (plz specify)…….
4. Do you come in Vishal Mega Mart?
(b) Casual [ ] (b) Planed [ ]
5. What features you considers when you purchase in Vishal Mega Mart. please give the rank.
ATTRIBUTES VERY GOOD GOOD AVERAGE POOR VERY POOR
PRICE
PRODUCT QUALITY
VARITY
OFFERS
6. How is the behavior of staff members of Vishal Mega Mart?
VERY GOOD GOOD AVERAGE POOR VERY POOR

7. Give your suggestion.
____________________________________________________________________________________________
_____________________________________________________________
8. CUSTOMER PERSONAL INFORMATIONS:-
1. Name: - .
2. Address: - .
3. Phone No. .
4. Age (in year):-
18-25 26-30 31-35 36-40 41-50 >50
5. Income
5000-10000 11000-20000 21000-30000 31000-40000 > 41000
6. Qualification
(a) 10th [ ] (b) 12th [ ] (c) Grad. [ ] (d) PG. [ ] (e) Diploma [ ] (f) Other………
SURVEYOR NAME: DATE: TIME:

BIBILIOGRAPHY
BOOKS REFERRED:
 Retailing Management
Pradhan, Swapna
 The Art Of Retailing

Lamba, A.J.
ARTICLES REFERENCES
 Knight Ridder Tribune Business News. Washington: Jul 29, 2009. pg. 1
 Business line. Chennai: Jun 24, 2009. pg. 1
 Knight Ridder Tribune Business News. Washington: Jul 21, 2010. pg. 1
WEB SIDES REFERENCES.
i. http://www.slideshare.net/guestd48fe7/indian-retail 3040432?src=related_normal&rel=874927
2. http://www.scribd.com/doc/29021600/Vishal-Megamart-and-Its-Competitors
3. http://www.scribd.com/doc/28559629/vishal-megamart
4. http://www.fibre2fashion.com/industry-article/free-retail-industry-article/indian-retail-
industry-its-growth-challenges-and-opportunities/indian-retail-industry-its-growth-challenges-and-
opportunities7.asp
5. http://business.mapsofindia.com/india-retail-industry/indian-organized-retail-market.html

6. http://blogs.expressindia.com/showblogdetails.php?contentid=306131
7. http://www.scribd.com/doc/22140379/Pushpesh-Report

Summer Training Project Vishal Mega Mart

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INTRODUCTION

BY: MUKESH RANA Page 1

INTRODUCTION OF INDIAN RETAIL INDUSTRY

BY: MUKESH RANA Page 2

THE IMPORTANT 3 V's IN THE RETAIL INDUSTRY.

SIZE OF INDIAN RETAIL MARKET

BY: MUKESH RANA Page 3

GROWTH OF RETAIL IN INDIA:-

Organized Share of retail sector is expected to increase to 8-9 percent in 2010-11

BY: MUKESH RANA Page 4

 Liberalization of the Indian economy

 Increase in spending Percapita Income.

 Consumer preference for shopping in new environs.

 Foreign companies' attraction to India is the billion-plus population.

 Existing Indian middle classes with an increased purchasing power

 Rise of upcoming business sectors like the IT and engineering firms

 Change in the taste and attitude of the Indians

 Heavy influx of FDI in the retail sectors in India.

BY: MUKESH RANA Page 5

CHALLENGES OF RETAILING IN INDIA

 In retail sector, Automatic approval is not allowed for foreign investment.

BY: MUKESH RANA Page 6

 Developed supply chain and integrated IT management is absent in retail sector.

 Lack of trained work force.

 Low skill level for retailing management.

ORGANIZED RETAIL IN INDIA:-

BY: MUKESH RANA Page 7

UNORGANIZED RETAIL IN INDIA

BY: MUKESH RANA Page 8

BY: MUKESH RANA Page 9

BY: MUKESH RANA Page 10

Mr. Ramchandra Agarwal Mrs. Uma Agarwal

Mr. Surendra Agarwal

BY: MUKESH RANA Page 11

Zeppelin : Mens Shirts & Trousers

Fizzy Babe : Ladies & Kids Girls

Kitaan Studio : Mens Shirts & Trousers

Jasmine : Ladies & Kids Girls

Blues & Khakis : Mens Trousers

Zero Degree : Kids Boys

Paranoia : Mens Shirts & T-Shirts

Soil : Mens Shirts

Chlorine : Mens Shirts

Massa Bay : Mens Trousers & Bermudas

Fume : Men’s Shirts, T-Shirts, Under Garments.

BY: MUKESH RANA Page 12

Acrylic Ware Copper Steel

BY: MUKESH RANA Page 13

Personal Items Nail Polish Cosmetics

Time Zone Opticals Gifts & Novelties

Night Suits Suit(WMC)

T-Shirts Blazer (WMB)

BY: MUKESH RANA Page 14

Ethnic Winter Wear

Salwar Suit Track Suit

Lower Sets Winter Wear

Jeans Night Suit

Bermudas Baba Suit

BY: MUKESH RANA Page 15

Lower Winter Wear

Hot Pant Hipster Set

Tops (GWT) Sharara