Environmental scanning for tea

Black Tea. Green Tea and Oolong Tea. .INTRODUCTION  We are leading manufacturer and exporter of Tea. There are three different types of teas producedproduced.

Broken Tea.The varietiestraditional Orthodox ( leaf ) tea and the modern process of CTC (granular) tea followed by Green Tea and oolong tea.  . Black Tea with two varieties. Fannings and Dust. Tea produced results in four different sieved qualities .Leaf Tea.

 DEMOGRAPHIC ENVIRONMENT  ECONOMIC ENVIRONMENT  POLITICAL ENVIRONMENT .

8% Turkey : 5% Indonesia : 5.4% China : 25% Kenya : 10% Sri Lanka : 9.2%        .Tea producing nations The most important tea-producing teanations are (by percentage of world production): India : 27.3% Others : 16.

Percentage of total global tea production by country or region in 2003 .

) Year 2002 2003 2004 2005 2006 2007 North India 631.80 944.75 648.78 227.68 .42 753.85 230.55 228.24 724.13 892.Production of tea in India (Quantity in Million Kgs.99 Total 838.47 878.69 South India 206.97 981.97 945.19 718.72 229.56 219.28 662.

YEAR DOMESTIC CONSUMPTION Per Capita Consumption (Grammas Per Head) (M KG) 2001 2002 2003 2004 2005 2006 2007 2008 653 693 714 735 757 771 786 802 652 663 672 681 691 693 696 701 .

TEA MARKET HUL   BROOKE BOND LIPHTON TATA TEA  TETLEY TEA GODREJ LACHAN TEA .

The current situation in the tea market FIRMS HUL TATA TEA OTHERS TOTAL MARKET SHARE 30% 20% 50% 100% .

The pie chart on market share market share 30 50 hul tata tea 20 others .

TEA BOARD OF INDIA The tea board of India has the power and authority to regulate the tea companies of india  It came into power in the year 1953  It laid its rules in 1954 and it made its tea laws in 1955  .

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GROUP 1 STANFORD AARTHI ASIF RUCHTA SHRUTIKA VALENCIA SURAJ        .