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On the money: "Iconic" brands will help Kraft battle input costs CEO 11 February 2011 Kraft Foods chairman and CEO Irene Rosenfeld has insisted that the US food giant's "very, very strong, iconic brands" and its marketing plans will help the company convince retailers to increase prices in the face of rising input costs. Best bits: Egypt adds to investor concerns over emerging markets 7 February 2011 In what was a record week for just-food in the volume of stories published, the political crisis in Egypt and its impact on the food sector took centre stage. Editor's choice: the highlights on just-food this week 4 February 2011 Egypt has dominated headlines around the world this week and the political crisis has had an impact on the food sector, particularly on multinationals operating in the country. Within the industry, this week saw the start of the world's largest food makers announce their 2010 results Hershey, Unilever and Kellogg were among those reporting. And, today (4 February), Benecol maker Raisio made another push into the UK with the acquisition of cereal and confectionery maker Big Bear Group. Quote, unquote: just-food's week in words 4 February 2011 Financial results from the food manufacturers came thick and fast this week, with updates coming from Kellogg, Unilever and Hershey, among others. Here's the best of what was said this week.
UPDATE: UK: Unilever's Polk unfazed about commodity pressure 3 February 2011 Unilever will increase its prices at a more "rapid rate" in 2011 as it continues to look to offset rising commodity costs, concerns over which hit the company's share price today (3 February). Unilever's FY and Q4 results - what the analysts say 3 February 2011 Unilever today (3 February) booked a jump in annual profits on the back of higher proceeds from disposals, lower restructuring costs and accelerating underlying sales in the fourth quarter. Michael Polk, president of Unilever's foods, home and personal care businesses, also noted that the company had enjoyed its strongest growth in sales volumes for over 30 years. However, this afternoon, Unilever's shares were down on the London Stock Exchange. Here is a selection of comments on Unilever's results from key analysts. UK: Unilever profits up 26% in 2010 3 February 2011 Unilever has posted a 26% jump in annual profits as the consumer goods giant benefited from lower restructuring costs and proceeds from business disposals - but also from accelerating underlying sales in the fourth quarter. US/EGYPT: PepsiCo employees "protecting" Egyptian operations 2 February 2011 The chief executive of PepsiCo has said that local Egyptian employees are protecting its facilities in the country as local political protests enter their ninth day. Comment: Sara Lee split fails to dampen takeover talk 2 February 2011 Sara Lee's management no doubt hoped the announcement of plans to split the US food group in two would give the market some clarity over its future but, writes Dean Best, Wall Street analysts believe the new-look companies will still be potential takeover targets. EGYPT: Nestle closes production plants, local HQ 2 February 2011
Nestle has closed its three production plants in Egypt - and its local headquarters in Cairo - due to the political unrest in the African country. UPDATE: US: Sara Lee confirms plans to split business 28 January 2011 Sara Lee, the US food group, has this afternoon (28 January) confirmed plans to split itself in two. Talking shop: Eyes on Wal-Mart as major health initiative begins 21 January 2011 The news that Wal-Mart Stores is to reformulate thousands of its packaged food products through the lowering of sodium and sugars has garnered a mix of reactions from industry watchers, many of whom believe the initiative may now cause a ripple effect throughout the sector. UK: Unilever moves Australasia boss to head western Europe 21 January 2011 Unilever has named the head of its operations in south-east Asia and Australasia as president of its business in western Europe. US: Wal-Mart unveils major health initiative 20 January 2011 Wal-Mart Stores has announced plans to reformulate thousands of its packaged food products including slashing sodium by 25% and cutting sugars by 10% by 2015. UK: Unilever appoints Nevett to head corporate branding 10 January 2011 Unilever has appointed Paul Nevett as global vice president for of the company's brand as part of efforts to build the manufacturer's corporate reputation. NETHERLANDS: Unilever appoints VP customer development 6 January 2011 Anglo-Dutch consumer goods giant Unilever has appointed Peter Ernsting as vice president of customer development for the Netherlands.
However.The just-food interview . The just-food management briefing .M&A in 2010 . drink and consumer goods space in the second quarter stood at just under US$19bn . the pace of acquisitions picked up.M&A in 2010 .a timeline. However. Ben Cooper spoke with . Magnum. In this month's just-food interview. the nature and rationale behind the deals has altered significantly. The just-food management briefing . Unilever 26 November 2010 The launch last week of Unilever’s Sustainable Living Plan sees the Anglo-Dutch food-todeodorants group once more setting the pace on corporate sustainability. part II 20 December 2010 As we headed into September. Sustainability Watch – Karen Hamilton.and deals signed to see PepsiCo buy Wimm-Bill-Dann and a private-equity consortium by Del Monte Foods. Dean Best spoke to R&R chief executive James Lambert about the company's ambitions.notably the merger of Greencore and Northern Foods . the last months of 2010 saw a number of key pieces of M&A . the consumer goods giant behind brands like Wall's. Carte d'Or and Ben & Jerry's. however. with analysts at KPMG suggesting the value of deals in the food. UK-based R&R Ice Cream is building a business to be the other major player in the market. But as Dean Best reports.M&A in 2010 . The just-food management briefing . as economic conditions continued to dampen attitude to risk.a timeline 20 December 2010 There have been over 640 stories in just-food's M&A section since April this year covering everything from industry-changing mergers to bolt on acquisitions and brand disposals. This section to the briefing tracks the major moves through the year by looking at all the deals that were put under scrutiny in our insights section. R&R Ice Cream 23 December 2010 The ice cream sector in Europe is dominated by Unilever.a year in review 20 December 2010 Kraft Foods' move to buy Cadbury in January failed to spark a burst of M&A activity in the food industry. there was uncertainty about the prospects for M&A activity.James Lambert.down from the $49bn of deals recorded in the first three months of the year. As the year progressed. and confidence returned.
the race to own Yoplait. Quote. Here is the best of who said what. Danone snapped up US yoghurt-maker YoCream International and Campbell Soup Co. just a week after Northern announced plans to merge with Irish readymeals supplier Greencore. with Associated British Foods' finance director speaking to just-food about commodity costs and restructuring in the group's grocery division. data on the country's grocery retail sector suggested it was returning to growth after months in the doldrums. However. Unilever’s vice president for sustainability. Here's the best of what was said this week: Editor's choice: the highlights on just-food this week 26 November 2010 As Ireland's economic crisis dominated the business pages. will Dublin's IMF-backed austerity package stall that growth? Elsewhere. Editor's choice: the highlights on just-food this week 19 November 2010 . Meanwhile Ireland announced a series of austerity measures in the country which look set to impact the retail sector and Campbell Soup Co continued to post disappointing results. Quote. management at Del Monte Foods said yes to a US$5.3bn private-equity takeover. unquote: just-food's week in words 19 November 2010 The merger between Greencore and Northern Foods. about the new strategy and how its ambitious targets set the plan apart from corporate rhetoric. and Hormel Foods revealed differing fortunes to the market. UK: Northern Foods chief Barden to join Brakes 24 November 2010 The chief executive of Northern Foods has stepped down to take up a senior role at foodservice supplier Brakes Group. while we spoke to Gu founder James Averdieck about what the company has been doing since its sale to Noble Foods earlier this year. reform of Europe's farm policy and Unilever's new push on sustainability all got people talking this week.Karen Hamilton. unquote: just-food's week in words 26 November 2010 This week had a couple of key interviews this week.
dressings.V. Lipton (tea). the Middle East. North America. UK: OFT closes probe into supermarket "price fixing" 18 November 2010 The UK's Office of Fair Trading has dropped its investigation into allegations of price fixing between the country's biggest supermarket chains and consumer goods firms. and UK-based Unilever PLC. The company's offerings span several categories. United Kingdom . and Western Europe.4bn (US$1. JM Smucker and Wal-Mart Stores reported their latest numbers to Wall Street. Unilever's vast portfolio includes 11 brands that ring up more than $1 billion each annually. A top maker of packaged consumer goods worldwide. including savory. 100 Victoria Embankment London EC4Y 0YD.91bn) . Contact Information Address: Unilever House. in Europe. BELGIUM: Consumer watchdog hits out at "complex" food labels 19 November 2010 The head of Europe's leading consumer watchdog has said mandatory EU labelling information has become so complex and detailed even she cannot understand it. ice cream and beverages. Dove and Lux (soaps). Heinz. the food sector saw a merger with implications on both sides of the Atlantic with the deal between Greencore and Northern Foods. And. unless you're Unilever. Asia. and home care. In the US. Latin America. the battle for yoghurt brand Yoplait intensified when Lactalis tabled a EUR1.while the EU launched plans to reform farm policy. personal care. and Sure and Degree (antiperspirants).that was swiftly rejected . and spreads. Unilever is the operating arm of Netherlands-based Unilever N. UK: Unilever to increase prices 17 November 2010 Knorr soups-maker Unilever said it will increase prices on some of its products in a bid to recoup higher commodity costs. Knorr (soups). One is a lonely number. The best sellers include Hellmann's (mayonnaise). Unilever products are sold in more than 170 countries throughout Africa.In the week that just-food kicked off its Open House period. UPDATE: UK: Unilever urges shareholders to back sustainability plan 15 November 2010 Unilever said it needs to attract "the right investors" as it today (15 November) set out plans to halve the environmental footprint of its products.
. Henkel. Johnson & Son. (nsrgy. This arrangement is similar to those of Reed Elsevier and Royal Dutch Shell prior to their unified structures. (kft) • Nestl� S. Sara Lee and S.10%) 163.Major Diversified Top Competitors • Kraft Foods Inc. They also face competition in local markets or product ranges from companies such as ConAgra.V. C. General Mills.30 M (-0. beverages. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N. cleaning agents and personal care products. Reckitt Benckiser. .30%) • Chairman: Michael Treschow • CEO and Director: Paul Polman • Media Relations. Unilever's main international competitors include Nestlé and Procter & Gamble. and PLC is Michael Treschow while Paul Polman is Group Chief Executive.pk) • The Procter & Gamble Company (pg) Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods.A. Unilever is a dual-listed company consisting of Unilever N.000 (-6. Unilever Dominican Republic: Martha Hidalgo Industry Information Sector: Consumer Goods Industry: Food . Kraft Foods. Mars. Pepsico.V. Inc. The Netherlands and Unilever PLC in London. in Rotterdam.Phone: Fax: +44-20-7822-5252 begin_of_the_skype_highlighting 5252 end_of_the_skype_highlighting +44-20-7822-5951 +44-20-7822- Financial Highlights Fiscal Year End: Revenue (2009): Revenue Growth (1 yr): Employees (2009): Employee Growth (1 yr): Key People December 57074. United Kingdom. Danone.
the maker of Ragú. but the latter was later sold (in 2000) to FFI Fragrances. Cutex Nail Polish. By 1980 soap and edible fats contributed just 40% of profits. In 1987 Unilever strengthened its position in the world skin care market by acquiring Chesebrough-Ponds. In 1984 the company bought the brand Brooke Bond (maker of PG Tips tea). a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. The purchase brought Unilever the Suave and Finesse hair-care product brands and Degree deodorant brand. Fabergé. and Vaseline. Aqua-Net. giving the company "a powerful new presence in the United States shampoo and deodorant market". . and Elizabeth Arden. In 1972 Unilever purchased A&W Restaurants' Canadian division but sold its shares through a management buyout to former A&W Food Services of Canada CEO Jefferson J. Mooney in July 1996. In the 1930s the Unilever business grew and new ventures were launched in Latin America.Contents [hide] • • • • • 1 2 3 4 5 • • • History Products Advertising Corporate governance Corporate image o 5.1 Environmental issues o 5.2 Social issues 6 See also 7 References 8 External links  History Unilever was created in 1930 by the amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie. compared with an original 90%. In 1996 Unilever purchased Helene Curtis Industries. In 1989 Unilever bought Calvin Klein Cosmetics. Pond's.
2008 In 2000 the company absorbed the American business Best Foods. Africa. from 2004 figures in black are Western Europe. the iconic skyscraper on Park Avenue in New York City. Vlaardingen in the Netherlands. Bangalore in India (see also Hindustan Unilever Limited). For 2004-2008 Figures for Asia.000 to 174. Note: Europe figures for 2000-2003 are all Europe. strengthening its presence in North America and extending its portfolio of foods brands. from 295. and Shanghai in China.Global employment at Unilever 2000-2008 Black represents employment numbers in Europe. The American unit has headquarters in New Jersey.000. and Middle East. New Jersey in the United States. and Englewood Cliffs. In April 2000 it bought both Ben & Jerry's and Slim Fast. Africa and Middle East include Eastern and Central Europe. Source: Unilever Annual Reports 2004. when it adopted that of the parent company. . The company is multinational with operating companies and factories on every continent (except Antarctica) and research laboratories at Colworth and Port Sunlight in England. The US division carried the Lever Brothers name until the 1990s. Trumbull. Between 2000 and 2008 Unilever reduced global workforce numbers by 41%. Connecticut. and no longer maintains a presence at Lever House. light grey represents the Americas and dark grey represents Asia.
for an undisclosed amount. On September 28. however. 13 brands. Unilever announced that it has entered into a definitive agreement to sell its consumer tomato products business in Brazil to Cargill On September 27. In May 2007 it became the first tea company to commit to sourcing all its tea in a sustainable manner. to acquire the activities of Diplom-Is in Denmark. Unilever signed an asset purchase agreement with the Norwegian dairy group TINE. Unilever's brands include: • • • • • • Aviance Axe/Lynx Blue Band Dove Flora/Becel Heartbrand • • • • • Lipton Lux (soap) Omo/Surf (detergent) Rexona/Sure Sunsilk . On September 24.7 billion. see List of Unilever brands. Unilever purchased Alberto-Culver. Unilever and EVGA announced that they have signed an agreement under which Unilever will acquire EVGA’s ice cream brands (amongst others.  Products For a full list of billion dollar brands. The brands fall almost entirely into two categories: Food and Beverages. as well as third-party suppliers in Africa and other parts of the world. Covalence. Unilever's top 25 brands account for more than 70% of sales. an international environmental NGO. 2010. followed by all Lipton tea bags globally by 2015. 2010. Unilever owns more than 400 brands as a result of acquisitions. 2010. On August 9. to certify its tea estates in East Africa. and Home and Personal Care. Scandal. the company focuses on what are called the "billion-dollar brands". Dash for $US3. and Mrs. as of 30 September 2010. It declared its aim to have all Lipton Yellow Label and PG Tips tea bags sold in Western Europe certified by 2010. In 2008 Unilever was honoured at the 59th Annual Technology & Engineering Emmy Awards for "Outstanding Achievement in Advanced Media Technology for Creation and Distribution of Interactive Commercial Advertising Delivered Through Digital Set Top Boxes" for its program Axe: Boost Your ESP. the maker of personal care and household products such as VO5. 2010.Unilever's Lipton brand The company is said to promote sustainability and started a sustainable agriculture programme in 1998. Variete and Karabola) and distribution network in Greece. an ethical reputation ranking agency. each of which achieve annual sales in excess of €1 billion. TRESemmé. placed Unilever at the top of its ranking based on positive versus negative news coverage for 2007. employing the Rainforest Alliance. Nexxus.
Polk(President Global Michael Treschow Professor Geneviève Berger The Rt.• • Hellmann's Knorr • TIGI (haircare)  Advertising A freezer in Queens. The Lord Brittan of Spennithorne. Hon. NY filled with Strauss ice cream from Israel with the Heartbrand Unilever has produced many advertising campaigns. including Evolution Calve Pindakaas (peanut butter) in the Netherlands Comfort Pure recommended by mothercare Clear Anti-Dandruff shampoo and conditioner with the entertainer Rain Clear Anti-Dandruff shampoo and conditioner with the entertainer Nicole Scherzinger Clear Soft and Shiny shampoo and conditioner with the actress Sandra Dewi  Corporate governance Unilever's highest executive body is called the Unilever Executive which is led by the Group Chief Executive (Paul Polman). 'I feel like chicken tonight' Flora London Marathon Knorr global brand Dove Campaign for Real Beauty. Members of the Unilever Executive include: • • • Executive and non-executive directors at Unilever are: • • • Paul Polman (Group Chief Executive) Jean-Marc Huet (Chief Financial Officer) Michael B. It is responsible for delivering profit and growth across the company. including: • • • • • • • • • • • Lynx/Axe click advert with Nick Lachey (US only) and Ben Affleck (Non-US only) PG Tips Monkey and Al Knorr Chicken Tonight. QC .
environmental and human rights activists on not achieving the high aims it communicates on a number of topics. as a founding member of the Roundtable on Sustainable Palm Oil (RSPO). . Miss Waldron's Red Colobus. However. Phosphate Unilever is still using Phosphate  in the products like OMO & SKIP in South America sometimes overpassing the law and competing with all the local brands which are Phosphate free. Palm oil Unilever has been criticised by Greenpeace for causing deforestation. Grote Hixonia Nyasulu N. Please remove or replace such wording. Unilever.  Environmental issues This section may contain wording that merely promotes the subject without imparting verifiable information. Unilever was targeted in 2008 by Greenpeace UK. Storm Jeroen van der Veer Byron E. unless you can cite independent sources that support the characterization. In Côte d'Ivoire. which criticised the company for buying palm oil from suppliers that are damaging Indonesia's rainforests.• • • • • • Foods. Narayana Murthy Lord Simon of Highbury CBE Sunil Bharti Mittal •  Corporate image Unilever claims that corporate social responsibility is at the heart of its business. Golden Kees J. the transition to a responsible and sustainable company is ongoing and Unilever has attracted a variety of criticisms from political. Unilever intervened to halt the clearances pending the results of an environmental assessment. one of Unilever's palm oil suppliers was accused of clearing forest for plantations. Central & Eastern Europe) Dave Lewis (President Americas) Sandy Ogg (Chief HR Officer) Pier Luigi Sigismondi (Chief Supply Chain Officer) Keith Weed (Chief Marketing and Communication Officer) • • • • • • • • • Wim Dik Charles E.Africa. responded by publicizing its plan to obtain its palm oil from sources that are certified as sustainable by 2015. Home & Personal Care) Professor Geneviève Berger (Chief Research & Development Officer) Doug Baillie (President Western Europe) Harish Manwani (President Asia. an activity that threatens a primate species. R.
"wild" Africans. "Mohr" (moor). Rainforest Alliance. ethical sources. Some activists[who?] argue that this is little more than an effort to gain good publicity and Unilever continue to use animal experimentation such as the LD50 poisoning test. and where it is a legal requirement in some countries. Unilever's response is that the Axe campaign is intended as a spoof and "not meant to be taken literally". . to start by certifying tea farms in Africa. endorsed by the RSPO. dark-skinned women. which they considered sexist. had been showing television advertisements for skin-lightening cream. is a colonial German word for African or black people. suddenly finding new boyfriends and glamorous careers after the cream had lightened their skin. Sexism in advertisements The Campaign for a Commercial-Free Childhood criticized Unilever for the 2007 Axe marketing campaign. Unilever refutes any racist intentions and claims that it has tested the name in broad market studies in Austria without any critical feedback. which is designed to tackle the environmental and social problems created by the production of palm oil. which encouraged women to reject the underfed and hyper-sexualized images of modern advertising in 2007. has a heavily colonialist and racist connotation. and New Zealand business. Unilever has launched the Dove "Real Beauty" marketing campaign.  Social issues Race and advertisements Hindustan Unilever. Animal testing Unilever states it is committed to the elimination of animal testing. Rainforest Alliance Unilever has committed to purchase all its tea from sustainable. depicting depressed. Fair and Lovely. It has asked the international environmental NGO.On 4 July 2010. The Austrian branch of Unilever (Eskimo) is producing and marketing an ice-cream under the name Mohr im Hemd. Lipton and PG Tips will be the first brands to contain certified tea. who had been ignored by employers and men. Australia. Unilever announced that it has secured enough GreenPalm certificates of sustainable palm oil to cover the requirements of its European. it tries to convince the local authorities to change the law.. GreenPalm is a certificate trading programme. The company aims to have all Lipton Yellow Label and PG Tips tea bags sold in Western Europe certified by 2010 and all Lipton tea bags sold globally by 2015. "Mohr im Hemd" (moor in the shirt) is a traditional Austrian chocolate speciality which refers to naked.
^ "Blue Band.tigihaircare. among others. ^ Unilever's sustainable agriculture programme 8. ^ Unilver: Sustainable Tea 10. http://www.com/news/2010-09-27/unilever-to-purchasealberto-culver-for-3-7-billion.unilever.unilever.com/consumer/en-NZ/home/. http://www.^ 59th Annual Technology & Engineering Emmy Awards 13.  See also London portal Netherlands portal Companies portal • • • • Morris Tabaksblat.^ "Unilever Completes TIGI Acquisition". 15.com/brands/foodbrands/blueband_rama_countrycrock_do riana/index.Child labour In 2003 Hindustan Unilever was accused of making use of child labour.^ "TIGI consumer site". 2.com/images/Beyond%20Corporate%20Responsibilty%201.aspx.2-3. GCI magazine. 4.^ "Beyond Corporate Responsibility:Social innovation and sustainable development as drivers of business growth". ^ Ethical Corporation article 7.^ http://www. Unilever.^ Covalence Ethical Ranking 2007 Press Release. 18.^ 2008 Annual Report and Accounts pp. a former shipping company Unilever Australasia  References ^ a b c Annual Report 2009 ^ Unilever: About us ^ Chronolgy of A&W Root Beer Canada ^ a b New York Times.businessweek. 6.html 14. . ^ Id. http://www. http://www.com/business/suppliers/acquisitions/42958262. Rama". 2009. 16.^ Unilever press release 11.html. 2 January 2008 12. a previous CEO Gorton's of Gloucester. a former subsidiary Palm Line. 1996 "Unilever Agrees to Buy Helene Curtis". 5. April 14. ^ San Diego Times 9.gcimagazine. February 15. 3. 17.
php. "India's hue and cry over paler skin". 22. 23. http://www. http://www. Corporate Watch. Retrieved 2010-0805.^ Dhillon. http://news.stm. 24. Retrieved 2008-03-23. Retrieved 2008-07-19.^ "Unilever has announced its intention to have all of its palm oil certified sustainable by 2015".uk/contentlookup. 25.^ Unilever Disrobed: Interview With Dove/Axe Mashup Artist 32. India Committee of the Netherlands.^ "Unilever-Chile REDUCIRA el uso de los fosfatos". Retrieved 2010-05-26.unilever.org.indiaresource. Retrieved 2010-09-30.^ Ax the Axe Campaign 30. Retrieved 201006-20. http://www. http://www.^ "Unilever Corporate Crimes".unilever.com.corporatewatch.uk/news/main.jhtml? xml=/news/2007/07/01/wskin101.co. 20. http://www.^ FM4: "Will i mohr?" 29.com/notas/282074-Unilever-Chile-reducira-el-uso-delos-fosfatos.asp.ultimahora.uk/?lid=260#cheapresources.telegraph. Retrieved 2007-08-02. Retrieved 2007-08-02.bbc.^ Unilever Shuns Stereotypes of Women (Unless Talking to Men) .com/sustainability/consumer/testing/. http://www. BBC.^ "Developing Alternative Approaches To Animal Testing". http://www.New York Times 31. 21.manifeste-fmt. 27. 19.html. The Daily Telegraph (London).^ "Unilever admits toxic dumping: will clean up but not come clean".org. Greenpeace.xml.^ "Manifesto for the Conservation of the Tanoé Swamps Forest".au/ourcompany/newsandmedia/pressreleases/Sustai nable-palm-oil. Unilever use Child Labour in India".%20Social%20innovation%20and%20sustainable%20development%20as %20drivers%20of%20business%20growth_tcm13-95521. Retrieved 2007-08-02.greenpeace. Amrit (2007-07-01).^ "Monsanto. 26. http://www.^ "Ape protest at Unilever factory".org/updates.pdf.org/issues/agbiotech/2003/monsantounilever.^ Der Standard: "I will mohr!: Werberat prüft" 28.  External links Wikimedia Commons has media related to: Unilever • • • • Official website Sustainable Living Plan Foodservice website Lady Lever Art Gallery . Ultimahora.cfm? CFID=6864301&CFTOKEN=96874361&ucidparam=20010620124942&MenuP oint=G-A.uk/1/hi/england/7358071.co. Retrieved 2008-05-01.
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It offers products across foods.1 million) during FY2008. an increase of 36. The group operates in Europe. an increase of 0. an increase of 27.• • • • • • • • • • • • • • • • • • • • • • • • • • Česky Dansk Deutsch Español Français ગુજરાતી Bahasa Indonesia Italiano עברית Basa Jawa ಕನಡ ನ Magyar Nederlands 日本語 Norsk (bokmål) Piemontèis Polski Português Română Русский Suomi Svenska Türkçe Tiếng Việt 中文 This page was last modified on 13 FebrThe Unilever .776 million) in FY2008. Its products are used by consumers 150 million times per day.623. Asia and Africa.Provides all the crucial information on Unilever required for business and competitor intelligence needs .167 million ($10.1 million) during fiscal year ended December 2008 (FY2008). the UK. It is headquartered in London. home and personal care categories. and provides summary analysis of its key revenue lines and strategy.8% over FY2007.545.523 million ($59. The operating profit of the group was E7. Unilever is one of the world's leading fast moving consumer goods companies.000 people as of December 2008. the Americas.285 million ($7. Scope of the Report . history and products.SWOT Analysis examines the company’s key business structure and operations. Unilever .SWOT Analysis company profile is the essential source for top-level company data and information. The net profit was E5.6% over FY2007. and employed 174. Unilever sells in over 150 countries and manufactures in more than 70 countries.8% over FY2007. The group recorded revenues of E40.Contains a study of the major internal and external factors affecting .
SWOT Analysis • • uary 2011 at 22:49.SWOT Analysis Atlas Copco AB . In this section you can find examples of this work. key executives. Product innovations We use our knowledge and imagination to translate science into products that meet a range of consumer needs.Obtain the most up to date company information available Customers who bought this item also bought Unilever Kraft Foods.Support sales activities by understanding your customers’ businesses better .SWOT Analysis Nestlé SA Saudi Telecom Company .Unilever in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Unilever -Data is supplemented with details on Unilever history. business description. locations and subsidiaries as well as a list of products and services and the latest available statement from Unilever Reasons to Purchase .Keep fully up to date on your competitors’ business structure.SWOT Analysis Glanbia plc . Woman’s bare back .SWOT Analysis Arla Foods amba . .Qualify prospective partners and suppliers . strategy and prospects . Inc.SWOT Analysis Alcon.SWOT Analysis Hindustan Unilever Limited .SWOT Analysis Volkswagen AG . . Inc.
The development of Cif Shield Technology started with just such an accidental observation: one that unlocked the secret to superior cleaning. Woman washing Clean clothes.Skin lotion: delivering moisture where it’s needed The secret of taking care of your skin lies in getting moisture to all its layers – and keeping it there. less water Rinsing clothes is the most water. view from below Smoother. and the fastest-growing in Europe . Using Cif Power Dream on a hob Shielding against stains Every so often great innovations are discovered more by chance than by design. How are we helping? Young woman against sky.tip-targeting technology. A man in a yellow jersey carrying a bike Intelligent deodorant Our Rexona deodorant uses body-responsive micro-capsule technology that kicks in when it’s needed most. A family enjoying ice cream Cool ice cream innovations . straighter hair There’s a good reason why Sunsilk is the number one hair care brand in Asia. giving people the confidence to face the day's more stressful situations. portrait.and time-consuming part of hand washing. Latin American and the Middle East.
and their parent company. This seems like an honourable cause. and now I find myself boycotting Dove (among other products). they become responsible for the contents of their advertising and their cause. criticises its own industry and attempts to change society’s values and attitudes . However when a company chooses to market itself in a morally self-righteous way that. its sole practical purpose is to make money through the mass production and marketing of a product. their campaign. criticism and pressure to “do it right” more than an ad that just says “buy my deodorant”. trying to help a cause and change the way we think. Suddenly it’s not just an ad any more. 1)Dove is a company. First I’d like to acknowledge a few things that may occur to readers. like the Campaign for Real Beauty. . Knorr stockpot used in making soup Knorr: a revolution in stock Knorr helps home-cooks provide natural and nutritious meals for their families in a convenient way. it’s a moral instruction. and for a while I was pleased to see a change in attitude being led by a big company! Finally! Then I learned more about Dove. bringing real chocolate indulgenI think we’ve all seen the Dove Campaign for Real Beauty or the Dove Self Esteem Fund. and listing for you some of the many reasons why. (owned in turn by a larger company called Unilever) as such. Magnum has grown to be one of Unilever’s biggest brands. It has all been possible thanks to a new ice cream ingredient discovered by Unilever's ice cream scientists.Unilever has found a way to make ice cream healthier as well as really tasty. Magnum icecream Pioneering technology for Magnum Temptation Since its launch in Europe in the early 90s. This story describes the transformation of one of Knorr’s iconic products: the bouillon cube becomes the Stock Pot. This leaves it open to analysis.
There are issues with outsourcing labour. Other people can buy Unilever products. blonde. I’ll start with Dove. Their aim (apart from selling their product) is to “make women feel beautiful every day by widening the definition of beauty and inspiring them to take great care of themselves”. Ok. it is still something we are expected to strive towards. but even Dove has conveniently ignored . “tell her she’s kind”. This is in itself an admirable task. sounds good (maybe apart from the “inspiring them to take great care of themselves” part which to me sounds like “wash with dove soap”) but why don’t we take a closer look.. Granted. but as mentioned before. If beauty is the only thing we have to strive for. if I can get someone to think about this issue in a way they haven’t before. no dwarves. no amputees. Dove aims to “widen the definition of beauty” – so rather than “beautiful” meaning a tall. freckly women. I’m fine with that. by tackling this issue of female self-esteem. Dove suggests we “Tell her she’s beautiful”. then I’ll be really happy. but only in an effort to demonstrate that Dove’s broadened definition of beauty can serve to further marginalise those who don’t fit in to it. older women. as well as a handful of issues I have with the advertising campaigns for both Dove and Lynx (both Unilever products). “tell her she’s valuable”. thin model with big boobs.2)I understand that to boycott Lipton Tea because it’s owned by the same company as Dove is a bit indirect but I consider it to be like vegetarianism. even if beauty has been redefined. where does this leave women who don’t fit in to Dove’s expanded definition of beauty? There are no images of morbidly obese women in Dove campaigns. some I may go into briefly. 3)There are other issues with Unilever.. Dove is only a beauty company. no burns victims. but many are not relevant to my argument. let alone if someone decides to stop supporting Unilever. but is it really feminist? Dove still places value on beauty – being beautiful is the aim of this campaign. yes I’m taking it a bit far here. and products marketed in countries such as India and Malaysia which are considered racist (search Fair & Lovely on youtube. “tell her she’s loved”. animal testing. etc in their advertisements. Why not “tell her she’s intelligent”. they must either do it right or not do it at all. no albinos. In an effort to tackle the self-esteem issues of teenage girls. It’s a personal choice I have decided to make because I’m not comfortable with giving this company my money – not because I think that if I stop buying Rexona deodorant the whole company’s going to go broke. Dove encourage us to consider other women as being beautiful too – they use images of larger women. you will be amazed). Not only has patriarchal society deemed them ugly. darker women. I will be focusing on issues relating to Unilever’s hypocritical sexism.
au/casting/ . This is not ok. The message that Dove fails to send to women is that beauty isn’t everything.com. they not only objectify women (we can’t really argue this because it’s what they are intended to do) but they NORMALISE the objectification of women – so because these images surround us in all types of media and in many forms. interests etc to keep her interested and eventually “get with” her [use your imagination]) This in itself is sending a questionable message to teenage boys: Hot girls are lingerie models.A campaign where censored images of lingerie models are printed. occupation. the aim of which is to get with a hot lingerie model (she gets bored so easily that the player has to keep “twisting” or changing his personality. and there is no reason why women can’t be valuable. once you have read on.A casting competition for Australia’s hottest groupies to use in the next Lynx campaign: http://lynxeffect.A cheeky and creative game. we accept them as being normal representations of women – physically. Not everyone’s beautiful. body spray and shower gel (advertised as a “threesome”) and I do not . there is one thing you may agree with me on.. keep them interested by changing your personality.com.barryhand. but everyone’s valuable. I don’t want to one day raise a son who is conditioned by this advertising to think that success is not one but two groupies in bikinis spraying him with deodorant. No matter how clever or funny they may be. sexually and behaviourally. absolutely hypocritical and ineffective when we take into account the fact that its fellow Unilever company Lynx (or Axe in the US) circulates (clever) advertising like this: . visible members of society if they’re ugly. The Dove Campaign for Real Beauty is completely null and void. the missing pieces only available to those who text a number after 9pm and receive and MMS with the missing bits. Also billboards which light up at night to reveal the models’ bodies: http://www.ie/blog/axe-day-night-sms-engagement/ . What confuses me even more than how and why these images are even allowed into the mass media. Girls won’t like you for who you are.au/keepingkeeley/ May I be the first to say – sorry what are we buying here? Are we buying deodorant or porn? Shower gel or prostitutes? I am mighty confused.. Even if you don’t agree with these points.: http://lynxeffect. Hmm.them.
com/group. I probably wouldn’t bother to stop buying my Lipton Chai Lattes if Dove’s campaigns were not so disgustingly self-righteous. PIMS (Profit Impact of Market Strategy). either way. I’m not trying to convince you to boycott them too. love and value. I’m thankful I’ve been lucky enough to have the opportunity to share with you something you may not have known about before.ce to the adult ice cream market. It is the unbelievably extreme contrast between these two brands that has shocked me into my refusal to give them any more of my money.want to raise a daughter who thinks that her body is her passport to success. Once my last can of impulse is gone. Both of these companies produce products which often have nothing to do with the images they circulate. whether you fancy the Boston matrix. . I would probably not boycott Unilever if Lynx advertisements were not so outrageously pornographic. But Silver argues that none of the well-known strategic frameworks will do the trick. that’s it for Unilever – no more Dove. or complain when you see a “Lynx Mynx” at your local Westfield shopping centre (her task is to date as many men as possible and pick the best one). Impulse or Chicken Tonight. There are a number of things wrong with Lynx’s advertising campaigns. (though it’d be fab if you would! http://www. Lynx appears to be helping them think that boys are only interested in girls who emulate the Page 3 girls and soft porn models featured in their successful campaigns.facebook. These ads serve to destroy the self esteem of both boys and girls – so how can both Dove and Lynx be owned by the same company? Their aims seem to be majorly conflicting – while Dove apparently pours money into helping all girls think they’re beautiful no matter what. Michael Porter's 'five forces' and 'three generic strategies'.php?gid=113130068040&ref=mf ) perhaps you’d rather just roll your eyes every time you see a Dove ad. Sexism is just one of them. THE STRATEGIC RENEWAL Renewal of strategy-making can set a benevolent circle going.
because of self-fulfilling prophecy. achieving specific and practical results. New is the key word. Since none of the three can stand on its own. the suppliers and the customers in a new and vibrant marketplace. It's a guide to investment. cows (for milking).core competencies. Does it embrace the present and future potential of information. offends against the principle that you have to do everything. envisioning the future and applying measurements in real time. overcoming the inevitable undertainties of any late 1990s market. The new IT adds a dimension all its own: creating a new business system. His example is Microsoft. Silver adds that one of these two elements without the other won't work: they 'go hand-in-hand. The Boston matrix is especially hoary. sheer old age explains the fading of the message. which was heading into possible oblivion with a strategy that ignored the Internet. identifying future goals and opportunities must be born out of totally rigorous. anyway. You get nowhere with operational excellence which results in products that don't lead the market or rejoice the customer. and that's the end of that . not to creating a better business. none of these provides a satisfactory answer to seven critical tests of strategic robustness. share the same weakness. product leadership or customer intimacy. that says nothing whatsoever about strategy. In his view. Bill Gates turned the company on a dime.and them. 'parenting' or the 'three value disciplines'. Their theory attributes market leadership to a choice between operational excellence. The book gives its highest rating to the 'three value disciplines' promoted by Michael Treacy and Fred Wiersema. How does your own strategy (if any) match the criteria? • Does it reflect the business realities of the new century? • Does it begin with the customer? • Is it rooted and imbued with market understanding? • Is it practical (not theoretical)? • Is it specific (not superficial)? • Does it encourage a longer-term view? • Is it measurable? To those seven we would add a most important eighth criterion. uniting the business. question marks (for possible stardom) and dogs (for killing) according to their market share and market growth. though. Establishing a long-term horizon and determination to win out. the model falls down. 2. As Silver points out. Yet embracing the new technology and using it to revolutionise the business model is as important as what Silver isolates as the key factors in 'committment': 1. connecting with customers. switching R&D . it's fallible. This thesis. Dogs and cows get treated like dogs or cows. It divided operations into stars (for backing). For some of the strategic schools examined by Silver. Even as an investment guide. interpreting markets. and especially Internet technology? That is indispensable in implementing the seven: portraying reality. Developing an understanding of and immersion in the market with customers. IT is ancillary at best in the thought of their proponents. deep-rooted market immersion'. All seven strategic models.
which 'is no longer enough' without 'Hustle'. a Stanford professor. buying Net start-ups and striving to drive Netscape out of the browser market (with tactics to which US anti-trust regulators and the courts took great exception). This is far easier said than done in most industries these days. mutually beneficial relationship) As Book Six shows. their realisation is often only possible because of IT. writing with Patricia Ward Biederman. was accused of 'predatory pricing' when its tactics helped to drive Laker Airways out of business. A power brand harnesses people's powerful feelings . in the words of Brian Arthur. whose 'core is about the basic functionality and reliability of a product ... it's spelt out. there are other key ingredients: value for money.spending dramatically.indeed. and those that don't reach the top tend to drop off the tree. Their book. British Airways. whenever I want it') • Personalised ('Tailored just for me') • Symbiotic (provided in a context of an enduring.. THE TEST OF PERFORMANCE Intel's devices have usually passed Silver's test of performance. In case that sounds too vague. That position is also dependent on what the book calls 'emotion'. defined by Silver as 'going beyond customers' expectations and creating levels of service that had not been imagined'. pricecompetitiveness may well be fundamental. Place them under a highly effective leader 3.the 'changing the rules' approach . for example. 'discourages competitors from taking on a potentially dominant rival'.. All products climb towards the same standards.does it do the job it's supposed to do well and better than its rivals?'. In some cases.companies can keep ahead of the game. calls a 'Great Group'. though.lasting and successful market position'. 1. Microsoft has always been fond of that form of commitment which. forming key alliances.. The crucial aid is service. People who see IP technology as the platform for growth are indispensable members of what Warren Bennis. • Comprehensive ('Whatever I want') • Available ('Wherever. The Hustle service is. pricing strategy is not just about 'low price'. But performance won't win unaided. argues that Great Groups have replaced great men as the driving forces for organisational breakthroughs. In other cases. The authors' recipe is.whether they are buying shirts or Intel microprocessors. Form and share a powerful vision and mission . all five of these aims are far more easily achieved by the use of IT . By approaching the market in innovative ways . That observation leads straight back to the all-or-nothing principle: 'all three forms of potential advantage need to work harmoniously together to provide and sustain. quality and service.. In Silver's lexicon. Gather the ablest people you can find to lead the revolution 2. Organising Genius. Continue to recruit talent as a key activity 4. One traditional weapon to this end is price.
and who see strategy. Focus revolution on a chosen opponent: 'The Enemy' 7. Insist on delivery against objectives Intel's domination of micro-circuitry exemplifies all nine steps. Set up a separate revolutionary HQ 6. breathing force.' As Silver's Market Commitment Model recognises. animated by its powers of information and communication. People-based strategy uses IT as platform and cement for the nine-step regime . who won't rest on their achievements. It tackles recruitment so seriously that half-a-dozen people may interview a single candidate intensively. Clan Wars and Capitalist Rule in Philippines . because 'I have a candidate. The steps create exactly what Riding the Revolution requires: a group of dedicated. optimistic people who believe that they can accomplish anything. Leave creative people free to create 9.5. One interviewer even refused to take a call from Robert Noyce. as a living. strategy revolves around people and their enlistment in the cause. Pick the right person for every job 8. the chairman of the board. Massacre in Maguindanao Warlords.
The reason why was obvious: the Ampatuan clan were not only members of President Gloria Macapagal Arroyo’s party. Clan Wars at Kapitalistang Paghahari sa Pilipinas (Disyembre 2009) MANILA/NEW YORK. Among those killed were the wife of the deputy mayor of Buluan. in the province of Maguindanao on the southern Philippines island of Mindanao. Also among the victims were 18 journalists who were accompanying them. The horrific massacre and pictures of the killing field sent shock waves through the islands. and then executed one by one and buried in shallow graves. (Photo: Rolex Dela Pena/European Pressphoto Agency) Down with Martial Law – U.Philippine police amid bodies dug up from massacre in Maguindanao province. December 20 – On November 23. That the Ampatuans were responsible was quickly established by an eyewitness and journalists who at the last moment didn’t go on the caravan. Garci” phone call . they were blocked at a checkpoint manned by some 100 Maguindanao police and armed civilians allegedly led by Datu Andal Ampatuan Jr.. Forces Get Out – Defend the Bangsamoro! For a Trotskyist Party to Fight for Workers Revolution! (Pilipino) Warlord. Even the victims’ vehicles were burned and buried to hide the evidence.m. It was the biggest election-related massacre in the history of the Philippines as well as the largest number of journalists killed in a single event. as well as several other female relatives. At around 10:30 a. Initially there was resounding silence from Malacañang. the mayor of Datu Unsay town and son of Maguindanao’s present governor.. For several days there were no arrests. some 57 people including women and journalists were massacred in Barangay Saniag. Supporters and companions of the Mangudadatus were on their way to the Commission on Elections (Comelec) office to file a Certificate of Candidacy for the deputy mayor to run for provincial governor. Ampatuan Sr. was a key ally who had delivered vital block votes that gave Arroyo a spurious majority in the 2004 election she stole.S. The entire cavalcade was kidnapped. the presidential palace. In the infamous “Hello. Esmael (Toto) Mangudadatu. November 23. Ampal Ampatuan Sr.
Since the controversy wouldn’t die down. More than a year after the army launched its offensive against the MILF rebels in this historically Muslim region. soldier in an armored personnel carrier in Zamboanga City. grandfather. as they also are in Afghanistan.S. The League for the Fourth International calls on the workers movement internationally.S. What they showed is that all the national political dynasties were hooked up to all the feuding clans in the South. Philippine workers should take action to force the imperialist forces out. the AFP used the Ampatuans against the MILF in the Autonomous Region of Muslim Mindanao (ARMM). 14 December). and in-law to at least 10 mayors. It was a fatal miscalculation.1 “Garci” was right about that: more than 140. by Arroyo’s reputed liberal predecessor. they figured that if they sent a caravan of women to register Toto Mangudadatu’s candidacy. “it sure is becoming a long visit. Accompanying the AFP on Mindanao and other southern islands is “an elite. taken into military custody for “questioning” and the province placed under martial law. big time. After several years of truce and negotiations. some 300.” soon journalists were producing reams of investigative reports on warlordism in Mindanao.” Bulatlat. And as the Philippine Daily Inquirer (9 August 2008) remarked under a dramatic photo of a U. the military cleared out whole swaths of the countryside. forces and agents from the Philippines. the Ampatuans were Arroyo’s main political ally in holding the Bangsamoro population at bay. In classic Vietnam counterinsurgency style.” as the New York Times (23 November) reported from the area only a couple of days before the Maguindanao massacre. the victimized Mangudadatus were also allies of Arroyo. GMA owed the Ampatuans.S.” beginning on page 37 of this issue). and if there were plenty of journalists along to record the event. and particularly in the United States.” We can also be sure that the U. In addition.] counterinsurgency force that operates in Mindanao alongside Philippine armed forces.000 refugees remain. Ampatuan Sr. This monster was Cory’s man. Probably because of that. special forces are linked to the warlords’ militias. Moreover. 26 November). the arms bore the markings of the Department of National Defense. But as politicians denounced the killers as “monsters. many of them living in soggy makeshift huts and under buildings. with “no sign of leaving after 6 years” (now seven). uncle. Moreover. in August 2008 the government suddenly junked a tentative deal recognizing the Muslims “ancestral domain” and relaunched the war (see “Philippine Government Launches New War on Muslim Groups. He was first put in office. turned himself in. but that will hardly produce justice. and if not they can be arranged. Corazon Aquino. They discovered an arms cache buried in one of the Ampatuan compounds with enough weapons for a military brigade. the eminence grise who runs Malacañang for GMA. vice mayors. What a surprise! It was well-known that the AFP armed local clan militias to back up its brutal offensive against the Moro Islamic Liberation Front (MILF) in the area. afraid to go home.000 of the 1 million vote margin she demanded came from that one province (“The Ampatuans. In particular.recordings during vote counting that were later leaked to the press. There are always plenty of incidents by sinister forces that can be used to justify such draconian measures. Filipino workers should act to force the withdrawal of the AFP from the contested southern areas. in hopes of quieting the uproar. according to cabinet secretary Eduardo Ermita. As outrage mounted. the Military and Elections in Maguindanao: The Ties That Bind. The precedent will be used elsewhere in the country to impose “security” controls during the 2010 elections. Defenders of democratic rights should vigorously oppose the martial law imposed in Maguindanao province. to demand the immediate withdrawal of all U. had run the province of Maguindanao with an iron hand since 2001. 600-soldier [U. on December 5 President Arroyo had Governor Ampatuan Sr.S. The “visiting forces” agreement for the Joint Special Operations Task Force Philippines was renewed this year by the new Obama administration in Washington. Up until the November 25 massacre. forcing threequarters of a million people into refugee camps. “as father. they would be safe. Some 4. Political Warlordism and Clan Wars in the Service of Capital . however. Comelec commissioner Virgilio Garcillano assured her excellency that they would have no problems in Maguindanao. and other local officials in the province” (Newsbreak. This would allow troops to make arrests without warrants and restore order. eventually Ampatuan Jr. who ran the province of Sultan Kudarat next door. and possibly even to postpone them and prolong Arroyo’s stay in the presidential palace.000 soldiers of the AFP (Armed Forces of the Philippines) flooded Maguindanao. and to defend the Bangsamoro people and their right to self-determination. The military will carry out plenty of warrantless arrests. while they were bitter enemies of the Ampatuans. as they did with Clark Air Force Base and Subic Naval Base which were used as staging areas for the Vietnam War.
democracy. Sonny Melencio’s new Partido Lakas ng Masa (PLM – Power of the Masses Party) issued a statement headlined.net. Rep. imperialism. Ocampo tried to bargain with Benigno Aquino III. to be ascribed to Spanish viceroys or Muslim sultans.. as did Cory Cojuangco Aquino before her.” Political warlordism. 13 November). and particularly to socialist revolution of the workers leading the peasantry and oppressed peoples. Last spring.” this could be the “socialism” of a Hugo Chávez.” which is rooted in capitalism. and perhaps sharing in the NP’s “campaign kitty. Manuel Villar. and Gabriela women’s party list spokesperson Liza Maza announced the formation of a new Makabayang coalition for the May 2010 elections. Fellow Bayan Muna Rep. a Filipino-style social democrat. he and Maza evidently overcame any qualms and on December 14 the two announced they would be “guest candidates” on the Nacionalistas’ Senate slate. “This is the politics of genuine change … politikang mula sa masa [politics of the masses].Political warlords have existed in the Philippines for quite a while. Teodoro Casiño bragged that “we have a sure base of more or less three million votes” to offer (Philippine Daily Inquirer.” Melencio. NDF co-founder and current leader of the Bayan Muna party list Satur Ocampo. the issue of Hacienda Luisita was a sticking point.” Maza said in her speech. for the last few months the Stalinist “national democratic” camp has been trying to join up with any “democratic” trapo it can do a deal with.” what does that mean? Melencio calls to “end to elite rule and establish a government of the masa. The clan wars of Mindanao are an expression of decaying capitalism in this semi-colonial country as whole regions are driven into penury and the bourgeois state needs auxiliary forces to keep “order” – particularly in areas such as the Bangsamoro region that are under military occupation. as Ocampo went shopping for a leading bourgeois presidential candidate to hook up with. Yet no (bourgeois) democratic program is going to put an end to “elite rule. adding that the coalition stood for patriotism. Then Makbayan turned to Sen. The Aquino family doesn’t want to give up their estate despite farmers’ demands that it be parceled out under the agrarian reform law. It’s the mark of trapo politics. They also point to the complicity of U. The Communist Party of the Philippines (CPP) and the National Democratic Front (NDF) issued denunciations of the gruesome massacre and called for opposition to martial law (as did the PLM). Sugar barons in Negros and the Visayas. trapos and the rest of the distinguishing features of Philippine politics are not some incidental blemishes or warts that can be smoothed over with a little political Botox or removed with some . people’s rights and welfare.” True enough. Jose de Venecia called for “a coalition between the centrist forces and Makabayan” (“Left-wing groups unveil new party coalition. which has fostered an avaricious “Bolivarian bourgeoisie. Things seemed to be going alright until Villar signed an alliance with Ilocos Norte Rep. son of the former dictator (Philippine Daily Inquirer. Various left-wing groups have responded to the Maguindanao massacre by pointing at the system of trapo (traditional politician) politics. At the same time. and not just in the South. What this coalition with “centrists” meant was spelled out recently. This is not some heritage from a distant feudal past. Arroyo has cultivated warlords there. It came in all varieties. This phenomenon of local political clans and their private armies grew rampant under the dictatorship of Ferdinand Marcos in the 1970s.” While elsewhere he refers vaguely to “socialism” and “change. Yet while hoping for an “Oust Gloria” movement to arise from the furor over the massacre. Ferdinand (Bongbong) Marcos Jr. but when it talks of “ending trapo politics. the Cojuangcos’ domains in Tarlac or the Marcos’ political fiefdom in Ilocos Norte. carefully avoids any reference to class struggle. Warlordism was particularly prevalent in Mindanao as the government brought in huge numbers of colonists from elsewhere in the Philippines in order to dominate the indigenous Muslim population. which fostered such political bosses’ domination over their fiefdoms. clan warfare. But in spite of the “delicate position” this presented for Ocampo. but although they had a common foe in GMA. logging lords and landlords in the Cordillera.S.” Inquirer. 22 November). whom he hails. 16 April). “Justice for the Maguindanao Heroes! End Trapo Politics Now!” It notes that “the political impunity of the families and clans that control the political establishment is a permanent feature of politics in this country. the presidential candidate of the Nacionalista Party (NP).
All these tasks require that the workers seize power. It requires the formation of a revolutionary party of the proletarian vanguard. Marines slaughtered 900 Moros fighting for independence. achieve the essential elements of the classical bourgeois revolutions without overthrowing the rule of the bourgeoisie.3 In the Philippines. with the support of impoverished farmers and oppressed peoples.democratic cosmetic surgery. you certainly won’t have that with U. troops out of the country and consistently defend the Bangsamoro and their fight for self-determination. Agrarian revolution threatens even the most liberal of the landlord-capitalists. coalesce with any bourgeois party or politician that they can in opposition to the Arroyo regime. As for national liberation.S. This is something the Stalinists and social democrats cannot and will not fight for as they are buried in forming alliances. and proceed to the expropriation of the bourgeoisie and international socialist revolution. They are essential characteristics of capitalist rule in semi-colonial countries that cannot. independent of all bourgeois forces. in this imperialist epoch. They are not anachronistic survivals from the past. special forces traipsing around Mindanao “advising” their Filipino counterparts on how to put down rebels – like in the Jolo massacre of 1906 when U. as the Cojuangco-Aquinos have made clear with the Hacienda Luisita massacre. would fight to defeat the warlords.S.2 To talk of democracy after the Maguindanao massacre and when even “progressive” politicians join the trapos to get some of that vital political cash – is a cruel joke. to drive U.S. ■ . Such a party. massacres tell the story. This is the program of the League for the Fourth International. a Leninist party based on the Trotskyist perspective of permanent revolution.
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