SEO & Website Report For [CUSTOMER

]
Author:
Robert Davison Davison Consultancy www.davisonconsultancy.co.uk

SEO Project – [CUSTOMER]
________________________________________________________________________________
_____________________________
Contents
INTRODUCTION ...................................................................
.......................................................... 3 Background ........
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.......................................... 3 Requirements ......................
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......................... 3 Objectives .........................................
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........... 3 Management Summary................................................
.................................................................... 4 Summary o
f Options ......................................................................
.................................................. 5 Website Optimisation ......
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............................. 5 Website (Re)design .............................
................................................................................
......... 5 Business Site Promotion ............................................
.................................................................. 6 Website Inf
ormation and Worksheets ........................................................
...................................... 7 Business Goals ........................
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.................... 7 Issue Log ...............................................
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...... 8 Conversions Table .....................................................
.................................................................. 9 Website Fea
tures ..........................................................................
..............................................10 WebPage Analysis ..............
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........................11 Link Tracking .......................................
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........12 Link Tracking Requests ..............................................
.................................................................13 TOP Keywords
...............................................................................
.............................................16 Other Keywords .................
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.........................17 Competitor Analysis ................................
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....18 Website Changes .........................................................
...............................................................21 To Do List ...
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.................................................25 Recommendations ............
................................................................................
..............................26
Page 2 of 26
© Davison Consultancy

SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ INTRODUCTION Background What is your current position in terms of your website? Requirements Make a bullet point list of your requirements Objectives Make a bullet point list of your objectives. state timeframe for each. Page 3 of 26 © Davison Consultancy .

Give a star rating to each of the following: NEWAIDA Rating: Navigation Ease Wor ding Attention Interest Desire Action Website Rating: Impression Marketing Perfo rmance Management Overall Note. your conclusions and your recommendations. Page 4 of 26 © Davison Consultancy .SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ Management Summary Summarise what are the main findings. these ratings are what we believe to be an objec tive assessment in comparison and should be revisited in 6 months or so to see w hat improvements have been made.

once their problem is addressed by your solution. the personal s ervice and independence must be stressed as this is a key differentiator. The primary aim of the site is to acqui re a qualified lead. This can be done by constructing the pages according to NEWAIDA principl es and ensure only one product/service per page. therefore it must be obvious to the user what the call to a ction is.SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ Summary of Options Website Optimisation Checklist: URL name Keywords Titles Headings Keyword Density Anchors Flash Javas cript Errors Broken links Browser types Website (Re)design It is better to achieve the best ranking and SERP rating with a Search Engine fr iendly site with good inbound links. Also. The existing content can be dis mantled into the principle product sets and then supplemented with explanatory p ages should the user need to drill down. this reduces the amount needed for paid mar keting. Checkl ist: Content Managed Navigation standards Intuitive Consistency Clarity 8 second test Blogs Inbound links Directory entries Submission schedule Page 5 of 26 © Davison Consultancy .

This will ensure that keywords and content are optimised as topical content. Technical 2. Inbound and Outbound links Pay-Pay-Click. Periodic contact is required to discuss the lea d capture performance and keep up to date with the product and services offered. a scheme w as devised to ensure the above elements are constantly tuned to increase the lea d traffic. ne w/amended products. testimonials etc are added. This approach ensures Davi son Consultancy is fully committed to bringing in Leads every day! Checklist: Se t up current baseline o Traffic o Sources o Clicks to conversions o Ranking (sel ect which ones are to be used) o Current online budget and breakdown o Consider promotional. Content Density and structure Directory list ings. M arketing HTML. Banner Adverts etc Davison consultancy realise that all three elements are required on a sustained basis in order to raise qualified traffic to your site. Awareness 3. time-based events Formulate Plan o Agree objectives o Agree budget and timeframe o Define any constraints o Execute plan o Periodic reviews and tun ing Page 6 of 26 © Davison Consultancy . not just web traffic. namely: 1. Meta-Tags.SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ Business Site Promotion Promoting the website covers three areas. It is strongly recommended that Google Analytics (or similar) be installed so that website behaviour and analysi s can be undertaken (see Marketing Analysis section). Keywords. Consequently.

Website Information and Worksheets Business Goals Primary Goal Additional Goal Additional Goal Additional Goal Additional Goal Additional Goal .

SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ Issue Log Define any issues that are. affect the goals being achieved. or could. Issue 1 Issue 2 Issue 3 Issue 4 Issue 5 Page 8 of 26 © Davison Consultancy .

SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ Conversions Table Goals Target Audience Conversion Conversion Page Entry Page Page 9 of 26 © Davison Consultancy .

etc. locations. and press releases Support for ex isting customers/clients News and current events. educational materials A strong brand identity Information specifica lly for geographically local visitors Software or documents available for downlo ad Site map Site search function Live help/live contact function Rating 1-5 (1=Best) Included Now? Future Item? Comments Page 10 of 26 © Davison Consultancy . Links to othe r resources.SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ Website Features Item Executive biographies Corporate history. white papers Online request fo r information (RFI) forms Login for restricted information Instructions for maki ng contact offline or via email Directions. hours. news.

SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ WebPage Analysis Page URL Unique Title? Keywords In Title? >200 Words? Target Keywords? Link from HomePage? Links with Keywords? Comments (Click Pattern Analytics) Page 11 of 26 © Davison Consultancy .

SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ Link Tracking Page URL Date of Results: Inbound Links/Google Page Rank: Starting Point Month 1 Month 2 Month 3 Month 4 Comments Search Engine Used: Page 12 of 26 © Davison Consultancy .

SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ Link Tracking Requests URL of Linking Page Requested Landing Page Contact Email or URL Date Requested L ink Received? Comments Page 13 of 26 © Davison Consultancy .

SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ PPC Keywords and Adverts Keyword 1 Bid Price 2 Estimated Clicks 3 Estimated Cost (1x2) 4 Conversion Value 1: 2: 3: 4: 1: 2: 3: 4: 1: 2: 3: 4: 1: 2: 3: 4: 1: 2: 3: 4: 1: 2: 3: 4: 1: 2: 3: 4: Landing URL Ad Title (max 25 chars) Ad Description (max 2 x 35 chars) Page 14 of 26 © Davison Consultancy .

SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ PPC Keywords and Adverts Keyword 1 Bid Price 2 Estimated Clicks 3 Estimated Cost (1x2) 4 Conversion Value 1: 2: 3: 4: 1: 2: 3: 4: 1: 2: 3: 4: 1: 2: 3: 4: 1: 2: 3: 4: 1: 2: 3: 4: 1: 2: 3: 4: Landing URL Ad Title (max 25 chars) Ad Description (max 2 x 35 chars) Page 15 of 26 © Davison Consultancy .

SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ TOP Keywords Keywords Search Popularity: Wordtracker Search Popularity: YSM Relevance Competi tion Landing Page URL Page 16 of 26 © Davison Consultancy .

SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ Other Keywords Keywords Search Popularity: Wordtracker Search Popularity: YSM Relevance Competi tion Landing Page URL Page 17 of 26 © Davison Consultancy .

Easy of Use etc): Page 18 of 26 © Davison Consultancy .SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ Competitor Analysis 1st Competitor Name: _________________________________________________ Alexa Ran k: _______________ URL Examined Home Page Keywords Optimised? Inbound Links Google Rank Internal Page 1 Internal Page 2 Internal Page 3 Comments (Impression.

SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ 2nd Competitor Name: _________________________________________________ Alexa Ran k: _______________ URL Examined Home Page Keywords Optimised? Inbound Links Google Rank Internal Page 1 Internal Page 2 Internal Page 3 Comments (Impression. Easy of Use etc): Page 19 of 26 © Davison Consultancy .

SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ 3rd Competitor Name: _________________________________________________ Alexa Ran k: _______________ URL Examined Home Page Keywords Optimised? Inbound Links Google Rank Internal Page 1 Internal Page 2 Internal Page 3 Comments (Impression. Easy of Use etc): Page 20 of 26 © Davison Consultancy .

SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ Website Changes Home Page URL : ___________________________________________ Item HTML Page Title Meta Description Meta Keywords Inbound Links Compelling Content Call to Action General Content Changes Comments Completed Page 21 of 26 © Davison Consultancy .

SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ URL to Change : ___________________________________________ Item HTML Page Title Meta Description Meta Keywords Inbound Links Compelling Content Call to Action General Content Changes Comments Completed Page 22 of 26 © Davison Consultancy .

SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ URL to Change: ___________________________________________ Item HTML Page Title Meta Description Meta Keywords Inbound Links Compelling Content Call to Action General Content Changes Comments Completed Page 23 of 26 © Davison Consultancy .

SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ URL to Change: ___________________________________________ Item HTML Page Title Meta Description Meta Keywords Inbound Links Compelling Content Call to Action General Content Changes Comments Completed Page 24 of 26 © Davison Consultancy .

SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ To Do List Description Priority Allocated To Required By Completed Notes Page 25 of 26 © Davison Consultancy .

SEO Project – [CUSTOMER] ________________________________________________________________________________ _____________________________ Recommendations Description Findings Recommendation Page 26 of 26 © Davison Consultancy .

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