Fairies Florist Group

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Preface
This Project is a part of 1203302 Project Feasibility Study and Evaluation Course
in the second semester of 2010. In this project is studying the feasibility of flower shop
business in Chiang Rai, which is include generally of flower shop business, management
in flower shop business, competition analysis and marketing feasibility, the technical
process in flower shop business, the financial feasibility of flower shop business, and risk
of flower shop business.
This project makes everyone who interested to get knowledge and information
about flower shop business before make decision to investment, including preoperational
process and operation process of flower shop business, for the benefit to investment and
profit of doing this flower shop business.
We expect that our project will provide benefit more and more interested person,
more over, if they are any error in this project or whatever, our ground made an apology
at this opportunity.
Group members
Miss Pattama Manotham
Miss Waraporn Narin
Miss Sarunya Songkwamjalearn
Miss Eun Ji Kim
Miss Nutcha Piyaman
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Content
Preface .............................................................................................................................................. a
Content ............................................................................................................................................ b
Chapter 1 Introduction..................................................................................................................... 1
1.1Background and Significance of the project........................................................................... 2
1.2 Project objectives................................................................................................................... 3
1.3 Benefits of project ................................................................................................................. 3
1.4 Operations methods ............................................................................................................... 3
1.5 Time frame of study .............................................................................................................. 5
Chapter 2 Industry Profile ............................................................................................................... 6
2.1 Nature of Industry.................................................................................................................. 7
2.2. Situation of Industry ............................................................................................................. 8
2.3 Product and Service ............................................................................................................. 11
2.3.1 Product.......................................................................................................................... 11
2.3.2 Service .......................................................................................................................... 13
2.4 Vision ................................................................................................................................. 14
2.5 Mission ................................................................................................................................ 14
2.6 Strategy ................................................................................................................................ 14
2.6.1Corporate Level ............................................................................................................. 14
2.6.2 Business level ............................................................................................................... 15
2.6.3 Business Strategy.......................................................................................................... 16
2.6.4 Functional Strategy....................................................................................................... 16
Chapter 3 Marketing Feasibility Study ......................................................................................... 18
3.1 Marketing Analysis ............................................................................................................. 19
3.1.1 General Environment Analysis..................................................................................... 19
3.1.2 Competition Analysis (3C Analysis) ............................................................................ 21
3.2 STP Analysis ....................................................................................................................... 24
3.2.1 Market Segmentation.................................................................................................... 25
3.2.2 Target analysis .............................................................................................................. 25
3.3.3 Position Analysis .......................................................................................................... 25
3.3 Marketing Mix Strategy ...................................................................................................... 26
3.3.1 Product strategy ............................................................................................................ 26
3.3.2 Price strategy ................................................................................................................ 27
3.3.3 Place Strategy ............................................................................................................... 27
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3.3.4 Promotion Strategy ....................................................................................................... 27

3.4 Sale Forecast Strategy ......................................................................................................... 28
3.4.1 Sale forecast ................................................................................................................. 29
3.5 Marketing Expenses (Sale Incentive) .................................................................................. 35
3.6 Conclusion ........................................................................................................................... 42
Chapter 4 Technical Feasibility Study .......................................................................................... 46
4.1 Production and Operation Analysis ..................................................................................... 47
4.1.1 Product characteristics .................................................................................................. 47
4.1.2 Service Process ............................................................................................................. 57
4.1.3 Location ........................................................................................................................ 58
4.1.4 Facility Layout.............................................................................................................. 58
4.1.5 Machine/Tools/Equipment ........................................................................................... 62
4.1.6 Logistics Management.................................................................................................. 72
4.1.7 Facility Management .................................................................................................... 75
4.2 Cost of Investment ............................................................................................................... 76
4.2.1 Pre- Operating Cost ...................................................................................................... 76
4.3 Cost of Investment ............................................................................................................... 80
4.3.1 Table tool /equipment inventory................................................................................... 83
4.3.2 Depreciation ................................................................................................................. 87
4.4 Management Analysis ......................................................................................................... 97
4.4.1 Organization Management ........................................................................................... 97
4.4.2 Organization Chart ....................................................................................................... 98
4.4.3 Administration Cost...................................................................................................... 94
Chapter 5 Finance analysis .......................................................................................................... 101
Chapter 6 Risk Management ....................................................................................................... 116
6.1 Risk analysis ...................................................................................................................... 117
6.1.1External force .............................................................................................................. 117
6.1.2 Internal Forces ............................................................................................................ 119
6.2 Conclusion of Risk Management ...................................................................................... 127
Chapter 7 Summary ..................................................................................................................... 128
7.1 Summary of project feasibility study................................................................................. 129
Reference ................................................................................................................................... 1322
Appendix (A.) .......................................................................................................................... 134
Appendix (B.) .............................................................................................................................. 140
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Chapter 1 Introduction
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1.1 Background and Significance of the project

Traditional a flowers Thailand has saved from Sukhothai have flowers in the
palaces are mainly to be used in the ceremony called “ the delicate flowers, Thailand
designed as ” 6 types are behind the work, a banana leaves, fruit vegetables carving work,
open up, the ceiling and shrub Thailand Florist business in Thailand generally may be
divided into 3 categories that first is a modern, more than a symbol, regardless of
verisimilitude and last those are a fancy or see a strange.Styles methods and modern
flowers both 3 reasons in most cases do not vary much because the key is to us. Lines or
ideas through it as the same but at the ledger it to be obvious and it is easy to understand
the opportunity only. Artwork whether it's any kind of martial arts all required creative
format Independence do not imitate anyone. This is we get creative artwork, but just how
to imitate broken It will not progress capabilities will be available in limited If the
comparison It is the same as parrots or myna said, only the statement that the owner of
the teachings. Say to think or say the other does not that it was not wrong with machines
therefore, the TV, radio, visual or audio, but only the people putting export forecast.
People who listen to or watch, even when they're tempted to watch something strange, it
cannot listen to or watch the heart desires. The value of it decreased now let’s supposes if
we see that. If we have phones that can provide sound, as we want to see heard or have a
radio that can send music that we want to listen to at any time anywhere. Radio or
television, it becomes a valuable's excellent will not need to talk to each other.
Fairies Florist is a start-up a flower arrange shop and gift shop establishment
located on the downtown of Chiangrai province. It is a location in the downtown to our
almost advantage because it has a demand of flower arrange but no have a business.
Fairies Florist shop emphasize the modern flowers seem to be influence comes from
Japan and Korea to assist in the design by the influence of a component because the
format style flowers on a Modern they point to, in a format easy to observe the
convenience as well as flowers, reasons not to choose the materials and equipment
however, that the emphasis in a way that would result in partnership include with a
furniture or style and format of a room to decorate it as something more than all other.
Survey of Chiang Rai province bureau of statistics 3 quarter year 2007 (July-September)
matching the quarter 4 Fiscal year 2008, with a population of Chiang Rai province
commits 1.309,383 (Ministry of Commerce Thailand, 2009) and the average buy a flower
Country Thailand consumption flower range from the normal timing up to 80-90%.
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The rate of consumption rose higher in Thailand and make price flowers from the
normal timing up to several times both the general store and the cash market. This is an
open flower shop investment need to clearly defined customer groups. To find a suitable
location but there are some who look at your doorstep as a basis.
Then create own flower shop, the target group in the right neighborhood.
However, no matter which side view is selected. Important not to overlook before
opening flower shop is “property owner the power flowers”, employers should have a
flower shop is “patience” Both in need patience waiting customers entrance the shop
,patience with the various requirements of customers and residential wait s profit Which
the investment business. So if we hope to return capital to within 2-3 month impossible
precisely.
1.2 Project objectives
• To study a general current of flower shops business

• To analyze market in the business and financial risk feasibility
• To learn about the technical and management was processing in flower shops
business
• To Summary of the feasibility to make the flower shops business
• To study and analysis risk flower shops business in Chiang Rai
1.3 Benefits of project
• To learn about the situation of flower shops business

• To learn about the market and financial risk in project feasibility
• To learn about the technical and management process in flower shops business
• To know the feasibility of flower shops business in Chiang Rai
1.4 Operations methods

1. Study the generally of flower shops business in Chiang Rai
2. Study management in the florist shop business as follows:
• Background of florist shop business Product and service in flower
shops business
• Vision and mission statement of flower shops business strategy of the
company
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3. Study competition analysis and marketing feasibility as follows:

• General internal and external environment
• Marketing mix strategy of flower shops business
• Demand of consumer in flower shops business
• Sale forecast and profit estimation of flower shops business
4. Study the technical process in florist business as follows:

• Location.
• Operations and management analysis
• Investment and Operation cost of flower shops business
5. Study the financial feasibility of florist business as follows:

• Company’s investment cost,
• Operation expense
• Other expenses
• Profit and loss statement
• Cash flow
• Balance sheet
In 5 years of flower shops business.
6. Study and analysis risk of flower shops business in Chiang Rai.
7. Summary the feasibility of a flower shops business in Chiang Rai.

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1.5 Time frame of study
Table: 1.1 Time frames, since November 2009 - February 2010
Operations November December January February

Methods
W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16
1. To study
the general of
Flower shop
2. To study
management
in Flower
shop in
Chiangrai
3. To study
competition
analysis and
marketing
feasibility.
4. To study
the technical
process in
flower shop.
5. To study
the financial
feasibility of
flower shop
6. To study
and analysis
risk of a
flower shop
in Chiang
Rai.
. 7. To
Summary the
feasibility of
a flower
shops in
Chiang Rai.
6
Chapter 2 Industry Profile

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2.1 Nature of Industry

Business flowers as the business grows continuously in accordance with the
requirements of the consumer, other popular give a flower to a person in important dates
and occasions in festivals if talking about the business flowers in Thailand. Business
flowers, does not mean that framework into the open shop, but a business opportunity
that much can be done from the flower flowers like currently has broadly expanded into
the many business. In addition, the flower becomes popular as a gift to congratulate the
feeling is good, and the various functions in the recipient to use decorated
accommodation, or that work to beauty.
Beginning of the business of flowers in Thailand, starting from the age of
booming export of flowers Thailand we can make money from the export of flowers up
to a year 3000-4000 million by the market is still the United States and Japan it also has a
large customers from around the world. Although European countries from the coast,
England France Germany Italy and Spain, and soon the market is expanding into Asia,
Taiwan, Hong Kong and India (girly flower, Niknipa)
Service in a way that is for a grand by motels offer necessary tasks such as
wedding includes hotel reservation service place flowers for wedding bride gift cards,
gifts, and a service that many customers and can be linked to other business related to
work. Fairies Florist, see more widely among business. Overall economic Thailand
continues to expand, but because the store's customer group does not have a large number
of flowers that will compete for the market and in the range 2-3 years most consumers
think flowers rather luxury good. Fairies Florist strategic must to create value for the item
will focus on designing and implementing new techniques used to make the item view is
unusual and interesting items and a Fairies Florist also see new avenue to increase the
value to the flowers by meaningful to Fairies Florist or benefit of that type of flowers to
highlight to the market during the main festival that customers want. (Girly flower,
Niknipa) Therefore, creating value for the item is another easy way to help encourage the
flower shop is to come to the eyes of those customers. In today's business flowers have
priority because moreover to the beauty and the flowers are also considered other art can
create value added to a product or other categories. It is still a business and can still be
interesting investment.
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2.2. Situation of Industry

Flower market in the countries of Thailand, both fresh and dried flowers that
culture, people, Thailand uses more than dried flowers fresh flowers cause marketing
growth of fresh flowers. The target customer groups are people work to earn a high
income, halfway through government and the private sector must take the opportunity in
flowers. In today popular to send flowers to represent your congratulations or loss in the
opportunity increases to business shop flowers more expansion over the past year it is in
Bangkok for approximately 50 percent in the rest of the province, especially in large
cities.
Chiangrai province that is has a many flower shop in “Sirikorn market” about 20
shops so source florist fresh and most shops as a transient sales day per day it is popular
for people who want to buy a lot of flowers. Chiangrai has a source for purchasing florist
delivered which is far from the city is a wholesale business, fresh flowers on the stores,
flowers and neighboring provinces also. So do business shop flowers need the
opportunity to recall expansion continues with today's current customers, which in most
cases they will buy the flowers during the festival over time in the normal range.
In the year 2009 in Thailand has the same flowers more and more foreigner in Chiangrai
province, part in flower flowers for the economy and to Promote Flowers in the Chiang
Rai province, even in the year 2009 will be a range of economic decline, sales decreased
flowers to 6% reduction from the research results to buy flowers in Thailand found that
more people buy flowers on Valentine's day chocolate. ( Ronnachai Singkam;Positioning
Magazine)
Figure 2.1 Graph show a customer purchase popular a product on Valentine's day2009
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From the graph to see that in the past year, Valentine's Day 2009 is still prefer
sending flowers than the admin on Valentine's Day still popular flowers more than
chocolate which in most cases it is. Flowers, roses and survey found that, during the
Valentine rose increased from normal to 90% of this, it makes a price expensive an also
an in Valentine day. (Mr. Ronnachai Singkam, ;Positioning Magazine 2009).There are
also many other important occasions that most customers prefer to buy flowers as a gift,
on new year's day, mother's day and graduation day major religious traditions. Where in
city of Chiang Rai province cold and the Festival of flower name it is a “Chiangrai flower
festival” has a famous of Chiangrai province.
This year, expect the ordering flowers fresh agree than previous year due to
holidays and Chinese new year day Festival, which if Valentine's day this year with
weekday Purchase amount will be higher, but the merchant still ordered flowers usually
Some commands are normally used to command the during the Festival, Valentine's day
(Manager new,2009)
Flower Festival
Chiang Rai Flower Festival is held during the end of December to January every
year to promote the flower in Chiang Rai, promote flower growing business in Chiang
Rai and tourism promotion for make the revenue of flower shop business increasingly.
Flower shop is part of the flowers promotion in Chiang Rai.
Figure 2.2 Chiangrai flower festival

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Thailand has a flower exhibition in many places and many provinces have been
organized flower festival especially in Northern which is the area of flower growing
center in the country. Bangkok is one of the flowers exhibited various interesting by
bringing flowers from overseas to come and show the Thai people are interested. Flower
shop has more strategy for customer follow customer needs now which is the various
flower arrangements. Flower arrangements follow customer need and customer service to
arrange the flowers in such work. It is part of the increased revenue to the florist.
The Florist: Life with Flowers (Mini Exhibition)
TCDC Resource Center, Thailand Creative & Design Center (TCDC)

6th Fl., The Emporium, 10.30-21.00 (Closed Mondays)
Thailand Creative & Design Center (TCDC), 2010
Figure 2.3 Life with flowers (Mini Exhibition)
Experience the colorful world in The Florist: Life with Flowers exhibition, which
features signature creations of eight Thai expert florists whose passion, family and fate all
has played a part in their creativity. Their inspired stories and ideas of living are told
through their flower pieces. Plus, learn secret tips and unique techniques from acclaimed
florists and see how to survive in the service business of flower arrangement, along with
facts and trivia from flower arranging history, language of flowers, tools used in flower
arrangement and also the economic report on the floral business.
Admire 8 different styles of flower arrangements by eight leading Thai florists while
taking note of their work process through multimedia presentations. From 7 December
2010 – 1 February 2011, TCDC Resource Center will come alive with a weekly
arrangement of colorful flowers and exotic plants by creative floral designers
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2.3 Product and Service
2.3.1 Product
• Flower & Gift set
Table Figure 2.4 Flower flesh products and Events decoration
\
Flower vase Flower Bouquet
Wreath flower
Basket flower
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Basket flower gift

Card occasion
Funeral decoration Events other
Wedding Event Decoration

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2.3.2 Service
Fairies Florist to create a good service to customers and to provide the service is
awesome, we will make a difference to the service, which will have to take care of
customers sincerely and Fairies Florist service about a arrange a flowers that adorn many:
1. Bouquet
Available in multiple formats, all round bouquet bunch close exposure to a
bouquet that is suitable for use in the opportunity to congratulate and special days such as
graduation day Valentine's Day, etc.
2. Vase
As in the shape of a vase shape height and shape a triangle is shorter that the vase
is ideal for displaying nice example, opening a new shop, enlargement etc.
3.Basket
Baskets arrange with many both basket flower gift basket, which suit to visit
sickness Date of birth or during the New Year.
4. Wreath
The flower is necessary for funeral because the flowers can be used in place of
glorious sorry, and to commemorate the death in our shop, the wreath differently from the
market, which may have a format of Japan and Korea comes to mix different from other
restaurants, but continues to highlight the format of the circle
5. Flower wedding or other event

Flower arrangement for wedding or other event, we have many style and suitable
with each work. We can arrange follow customer need and we also service to customer at
that place.
2.4 Vision
To become to a famous arranging and decoration in Chiangrai.
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2.5 Mission
To have personnel with quality portfolio of building designs Bouquet of flowers,
flowers in different jobs, there is a wide variety of gifts, quality and best service to
customers
2.6 Strategy
2.6.1Corporate Level
“Fairies Florist” is the new business that will opening in Chiang Rai and will
know in the market. It is the reason that our business use growth strategy for adoption
with our business. This strategy can improve “Fairies Florist” that has a famous in
Chiang Rai. The growth of business depends with customer in Chiangrai. There’re
classifying a group of customer.
Table Figure 2.5 classifying a group of customer
Class level Group Income

1st lower class Student general no have 500– 7000 THB.
salary
2nd middle class Graduate student, 7001-15000 THB.
Officers or general
personnel and have power
buy
3rd higher class Business other such as 15,000 THB /up
hotel , event party ,
organize design and other
company to order for
arrange a flower by event
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The target group of our business will stress the middle class and higher class
of customer and both of the group of customer are our unit of business strategy.
For strategy can improve the growing up by “horizontal expansion” so horizontal
expansion tends to cut costs because the new products can be sold through the same
distribution pipe or channels such as product of gift and card, model of flower and flower
with gourmet chocolate etc. Fairies Florist shop will use an equipment to support in
decoration a flower such as A bouquet of fresh flowers decorated with glass bottle
Wineglass coffee The multi color ta-kraw rattan etc. The strategy that we adapt to use
with flower shop business and can lead business to be growth and increase profits in
finally.
2.6.2 Business level

“Fairies Florist” is the new business that entrance into new market, then our
business needs to create distinctive point, selling point and differences from competitors.
We have to create advantage to compete with competitors in the market. Then, we use
differentiation strategy adapt with our business, such as the different both product and
service. We try to do the difference and variety product and use the best of raw
material in domestic especially in Chiangrai and out of domestic especially in
China and Japan. Moreover we will bring new design to create the different and
beautiful style for satisfy with our customer and we will try to the one for
customer. For the special customer we provide the promotion gift set and send the
gift , SMS for customer in special event such as Happy New year , Happy Valentine
and Happy anniversary.
2.6.3 Business Strategy

“Fairies Florist” is the new business that entry into new market, then our business
needs to create distinctive point, selling point and differences from competitors. We have
to create advantage to compete with competitors in the market. Then, we use a
differentiation strategy to adapt with our business, such as the different both product and
service for create a the differences that stand out of “Fairies Florist”
The difference about our product is the design style, flowers of brand shops we
can create unique to our style to use colorful flowers format and style to all elements
which, in addition to the meaning that he wants to say to the media, the identity of the
shop clearly. The whole of business need the quality of resource for manufactory. Our
manufactory might be growing up with the quality of manufactory and the business
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should be flexible for each of unit in the manufactory. So Fairies Florist shop would to
use the quality resource both of labor and material for the positive image of our
business might be attract amount of customer by “Word of mouth”. Then will
developing about lack a knowledge with the flower setting and raw material in domestic
to a broadly for reduce a problem for manufactory expend and cost.
Functional Strategy
2.6.4 Functional Strategy
Marketing strategy
Fairies Florist shop to concern with any unit of manufactory because of any
unit of manufactory have an important thing for efficiency of strategy.
• Product strategy
The production depend on satisfy and flexibility with the customer.
The product have a variety pattern and the customer could be select for satisfy.
Create branding and logo, for to increase brand image, and make customer easy to
remember. We use the best of raw material for productivity and creation to develop
product.
• Price strategy
Setting price depend with the product quality and the nearest with the
pricing of competitor.
The rate of setting price = Variable cost + Fix cost * 4 (general formula calculating for
price of flower)
• Place strategy
Place to invest city Chiang Rai, a location that is close to the source of raw
materials, such as tulips, lilies, orchids varieties etc.
Have a requirement but no business open less shop investment located next to the road
the Super-Highway
Near the bank, which is to come and feel the customer passes through which the customer
target groups.
• Promotion strategy
o Fairies Florist shop would to make a consumer loyalty such as “Member
Card” for discount 5% for Fairies Florist shop member.
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o Fairies Florist shop would to like a package for event to discount sale.
o All a birthday anniversary of members Fairies Florist shop would to make a
gift voucher for member card.
Human resource strategy

o We select the quality of human resource to be the professional for
productivity.
o The employee of business has been passed the process of interview.
o We select the qualification of employee who’s honest and creation idea.
o We will to send our employee to trend follow a famous woke shop event in
Thailand to bring a knowledge create idea to our products.
Finance Strategy
o The trend of florist shop growing in now a day because of the flower setting is
the low cost business and not a difficult thing for new entrepreneur. Moreover
the rates of return of investment depend with location creation customer and
the smart planner of entrepreneur.
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Chapter 3
Marketing Feasibility Study

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3.1 Marketing Analysis
3.1.1 General Environment Analysis
Technological factors
Technological is one factor which can help flower shop business for good
customer service. Technology equipment that we using in flower shop will include
telephone, it can easy and faster to communicate with customers. Internet, we have our
flower shop website which shows information about our flower shop and advertisement.
Customer can see real product picture for choosing. They can order product and they can
contact us by email on our website. Computer, we have calculation program. It can
reduce time of customer. Therefore, it can create competitive advantage for helping our
business. It can reduce production costs. Then, it helps to manage and communicate
faster, also make to response customers need for more efficiently.
Environment factor
Weather is main factor of flower because it affects to flower harvest. Some flower
has bad harvest which is not enough with customer demand. Therefore, we must order
flower import from foreign country. In this year, product of foreign is not good because
effect of Global warming which causes lack of flower so it affect price of flower. The
number flower harvest decrease and there are many festivals so it affect increasingly
demand of customer.
Economic Factor
Economic of Thailand is affects to flower shop in some situation. It cause of
unemployed problem so most of people have not purchasing power. Oil price increase; it
directly affects everything, including transportation fee also increase so it causes high
cost but get low profit.
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Figure 3.1 Graph show Rate of inflation
Expected inflation rate is higher than the average level basis per 1.0 in quarter
2/2553 from 0.4 percent in the first quarter and expects to increase begins near ceiling
frame inflation target of the Bank of Thailand at 3.0 during the spring of the basic rate of
inflation is a point at the Bank of Thailand country is often used to track inflation to
decisions about policies. By framing the inflation target 0.5-3.0
Overall research center in Thailand k-bank 2553 expected rate of inflation in general
may be increased to approximately 3.0-4.0 from reducing 0.9 percent in 2009, while the
basic inflation rate may be increased 1.5-2.0 percent higher than in the year 2009 by 0.4
inflation higher this year, mainly as a result of the accommodation price oil and food
prices.
So, among the many pressure to a condition subsequent that prices tend to rise.
Business-SMEs have prepared solutions and strategies to improve the acutely in many
aspects. (By Kasikorn-analysis, info@ksmecare.com)
The impact of inflation for SME business

Fairies florist is the flower shop in the type of SME business. The problem of
inflation to be an impact for an entrepreneur because the disadvantage of entrepreneurs,
almost of entrepreneur has to increase the lowest labors cost. The advantage to be in the
labors because of the increasing of lowest income to be important with the utility expend,
household income etc. the entrepreneur have to set the price and stagiest to flexible with
the problem and equity with the labor.
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3.1.2 Competition Analysis (3C Analysis)
Customer analysis
Customer size
Chiang Rai is the northernmost province of Thailand, 785 kilometers from
Bangkok. It is an adjacent to Myanmar and Laos on the north, Phayao and Lampang on
the south, Laos on the east and Chiang Mai on the west. The population of Chiang Rai is
1,194,933 (end Dec 2009) with 588,850 males and 606,083 females according to Chiang
Rai Statistical Office. It is also that the total population includes only permanent
residents. Chiang Rai is expected to develop more and more.
Table : 3.1 NUMBER OF POPULATION FROM REGISTRATION RECORD
2008 2009
Total male female total male female
Chiang Rai
1,227,317 606,775 620,542 1,194,933 588,850 606,083
Province
Municipal area 223,215 107,221 115,994 302,145 145,878 156,267
Non-municipal
1,004,102 499,554 504,548 892,788 442,972 449,816
area
Chiang Rai Statistical Office
Customer buying behavior

We are dividing each group behavior from survey research.
A Memorable Gift with an Emotional Boost

o Women remember the last time they received flowers.
o A gift of flowers changes their mood for the better.
o They like to receive flowers unexpectedly.
o Receiving flowers makes them feel special.
o A person who gives flowers is thoughtful.
o The giver is sophisticated.
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The Most Popular Flower Gifts

o Flowering plant
o Floral arrangement
o Loose or bunched flowers
o Outdoor bedding or garden plant
o Mix of green and flowering plants in a basket or dish garden
Men and Women

o Men spend more on floral gifts. More men than women buy roses and larger
flower arrangements.
o Women buy a wider range of flowers and floral gifts, often at lower cost.
o Young consumers under the age of 35 favor inexpensive bunched or loose flowers
as gifts.
Florists most popular flower source

o Product and service quality and value so the key benefits of purchasing from
florist shops
o Gifts at supermarkets, citing convenience and savings as key reasons
o Flowering plants at a nursery or garden shop
Online flowers purchases

o Those who buy flowers from online floral services are still predominantly male
and generally more affluent.
o Flower buyers say the benefits of online services include the ease and
convenience of shopping, the ability to see a "catalog" of options and prices, and
the availability of harder to find flowers.
What matters most?

o Consumers consider these factors important when choosing where to buy flowers:
o Flower quality and freshness
o Product guarantee
o Convenience and ease of ordering
o Value for money
o Delivery service, including same-day
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o Advice and recommendations

o Professional design
o Broad range of products / arrangements
Competition Analysis
Flower shop business a competitive, open restaurant this is different from the past
that said, “I'd like to open flowers are just little capital is opened” but we must have
surely expertise flowers both persistence using a design idea and communicate the
business interface. Because of the bouquet of flowers business is high risk That most
shops in Chiang Rai province, is there a flower shop opened a little of that opens as the
flower stall has about 20 shop and they are both retailers and restaurants will open in
Sirikorn market central shop flowers of Chiang Rai province.
Therefore, the market of flowers of Chiang Rai is a competition that anyone designing
flowers have come and feel the customer more than they are of interest to the various
customer groups.
We are used a 5 competitors for competition analyze.
Table Figure: 3.2 Competition analyze
Queen flower
Product
Bouquets, vase flower, basket flower and
event setting
Price
Follow with the type of product ordered
100 until 10000 THB.
Place
Sirikorn market
Promotion
The customer can be order and delivery.
The customer can hire for special e.g.
Married ceremony
24
Karn Florist
Product
setting flower for any chance.
Price
700 and more than.
Place
Behind Chiangrai Pra Cha Nu Kroh
hospital.
Family business
Promotion
Decrease price for special customer.
The customer can be order and delivery.
The customer can hire for special
Wanna florist
Product
setting flower for and chance
Price
Follow with the type of product ordered or
follow customer requirement.
Place
Sirikorn market
Promotion
Discount on each festival such as
valentine, congratulation and other
festival
25
Total Worker Business Student unemployed
1,194,933 548,770 148,104 23,526 474,533

100% 46% 12% 2% 40%
Bai-Sri Udomsilp
Product
setting flower for any chance.
Price
or follow customer requirement.
Place
Sirikorn market
Promotion
Discount on each festival such as
valentine, congratulation and other
festival
3.2 STP Analysis
3.2.1 Market Segmentation

Market segmentation of Fairy Florist divide the customer with Mass
Market. The mass market will looking for the benefit from each other and we
produce the product to satisfy under need of customer. There’re classifying a group
of customer.
We can be produce for maximum of satisfy of customer and ant chance of
festival e.g. Valentine , anniversary and other.
26
Statistics of people in Chiang Rai 2010

http://203.113.86.149/stat/y_stat.html
12% 2%
Worker
Business
40%
Student
46%
Unemployee
Figure 3.2 Statistic of customer segmentation
3.2.2 Target analysis

Flower business in now a day to growing up from the minimum point to
the maximum in society so that’s a factor of the increasing of this business
because of not only entrepreneur to interesting to do this business but also
customers like to give the flower to other and use setting flower in any event
too. For fairy florist created the different market to attract amount of customer
and organized business with SMART. We aim to response particular customer needs.
In this market of Chiang Rai target to group second class and third group in our business.
Both of target group of customer.
2nd Group, the customers have middle class which there is moderate income and
capability to purchase products and services, but they look for high quality products and
services.
3rd Group, the customers have high society which there is high income and
capability to purchase products and services. They look for modern and luxury.
Figure 3.3 Target analysis
http://www.thaienergydata.in.th
27
From graph workers in Chiang Rai province, divided 4 Resident statuses is the
current resident is labors are workers who wait for the season. Who is not in the labor
capacity 15 years old and the age of 15 years that each resident has a comparison between
men and women? Found that male workers than are currently labors women currently is
13.31% and in the health of workers in the labors age 15 is over, will see that health
workers, women are higher than men up to 65.99%, which in most cases, a health-related
work at home. Study Childhood and old age etc.
Class level Group Percentage Income

1st lower class Student general no have 10 500– 7000 THB.
salary
2nd middle class Graduate student, Officers or 25 7001-15000 THB.
general personnel and have
power buy
3rd higher class Business other such as hotel 65 15,000 THB /up
, event party , organize
3.3.3 Position Analysis

The difference about our product is the design style, flowers of brand shops we
can create unique to our style to use colorful flowers Format and style to all elements
which, in addition to the meaning that he wants to say to the media, the identity of the
shop clearly. Our business depends with the good feedback of customer. In the same
time we concern with any unit of manufacturing and to be a professional of
producer and seller to provide the valuable product for our customer with cheep
piece but high quality.
3.3 Marketing Mix Strategy
3.3.1 Product strategy

For strategic, business is still stand another strategic Branding Strategy is that the
primary purpose is to respond to the needs and tastes of consumers changed. Because of
the age structure of the population most likely is a society of elderly Balcony with garden
who intermediate more tastes and values are simulated and beauty from external factors.
Shop flowers we care to name store “Fairies Florist” It is a flower shop, trust and name in
English because in Chiang Rai, province. There are foreigners to conduct business in
Thailand, and is easy to use.
28
Then, the logo of “Fairies Florist” is a fairy of flower so to be a characteristic for

identifies our shop.
Figure 3.4 Logo of Fairies florist
• Product and service strategy

“Fairies Florist” Thailand flowers will be applied to mixed with foreign
flowers, which is similar to the popular flowers in one organized with organized another.
To create a new item to the market in the region, our restaurant with flower shop business
mix to get wedding arch except that the e-shop is to add value to the flowers, cake
flowers devices include dolls to add diversity to our products, then we also offer delivery
flowers is make customers another way.
Products Services
Bouquet Layout funeral
Vase Wedding
Basket & Gift Event
Wreaths Delivery
• Reliability and confidence

“Fairies Florist” We will continue to focus on service and focus on details
of flowers to make to the customer, which will lead to continued trust in our business.
29
3.3.2 Price strategy

Fairies Florist is a bouquet from 300 baht more popular among students to
highlighted work style and formatting to cute decoration. The price depends on the details
of a bouquet. Decoration, location and price range depends on the number of flowers
which, in each place. Therefore, we provide store package for appropriate for your
customers. So I have decided to choose the appropriate package and for customers who
order 500 baht or more we deliver free of charge by the distance not exceeding 15 km.
Table: 3.3 Product and Service price

Product and Services Price
o Fairies A 300
o Mini bouquet
o Fairies B 500
o Large bouquet mix &match
o Fairies C
o Extra bouquet mix& match 800
o card free
o Fairies D
o Special design bouquet 1000
/order
o card & accessory
o Vase A
o Mix& match 400
o Mini vase
30
o Vase B
o Mix & match 500
o Style vase
o Vase C
o Large vase 1,000
o Style
o Free card
o Florist Basket
o Mix & Match style 500
*If must add a doll 100 ฿
o Dolls
o Card
o personal use 1,000
o Health care
o Wreaths Flower 800
o Wreaths Mix 1,000
o Layouts funeral
o Fresh flowers in front of 6,500
31
the chest & crematorium
o Pink A 15,000
o Sweet B
20,000
o Hi-class C 25,000
o Chill A 25,000
o Cool B 35,000
o Hotel C 40,000
o Card 15
3.3.3 Place Strategy

Place to invest city Chiang Rai, a location that is close to the source of raw
materials, such as tulips, lilies, orchids varieties etc. so have a demand but no business
open less shop investment located next to the road the Super-Highway near the bank,
which is to come and feel the customer passes through which the customer target groups.
Figure 3.5 Location

32
3.3.4 Promotion Strategy
• Advertising
“Fairies Florist” emphasizes advertising, shop, flower of strengths. This
will make our catalog what flowers and flowers mean that describes the format so that
customers see. The style and the flowers are not only seen in the shops and to advertise to
customers know us more to produce around asked the festival period, people prefer to
buy flowers for the catalog can be used to promote in Internet.
Figure 3.6 Catalog advertising
• Flower delivery
Delivery of flowers to shop our flowers are considered as value added
services that can increase the channels of a flowers delivery to facilitate customer how to
order via phone or the Internet, then we will deliver flowers to reach various functions
receive at the address they give a our shop and our services, send flowers, they get $ 800
price range and will send no more than a free shipment 10km but if in case the distance
beyond our adds more mail: 50 baht/ km in time 9.00-22.00
Figure 3.7 Car delivery

33
• Flower on internet
Business on internet now very popular we will find ways to make money
with us, and also helps reduce the cost of advertising. We also promote our flower
bouquets through the internet and are fast and convenient way to order customers. So
customers can pay by transfer of goods to the stores by the every bank.
• Member card
The flowers shop “Fairies Florist” The membership card for a discount to
customers in a variety of special occasions which customer membership card can be used
year per year. Although Fairies Florist would like to make a “Consumer loyalty”
3.4 Sale Forecast Strategy
3.4.1 Sale forecast

Fairies Florist would forecast sales, and expenditure of the target customer
group, which is in the range of ages and in a range of businesses, open flowers
shops, currently has little elevation. Which in the provinces there are plenty of
Chiang Rai, so our sales forecasts, depending on the needs of customers and for
the past season, during
Figure 3.8 Graph show sale forecast of product
0.8
0.7
0.6
0.5 Flower
0.4
Gift
0.3
Cholate
0.2
0.1
0
Ne w ye ar Vale ntine Congratulation We ding e ve nt Fude ral
Valentine's day is the average sales amount, more than 80 percent in a normal
day. Purchase selected statistics on gift highlights during the past year: Interview preview
From survey the Sirikorn market has data that each trade goods are sold not the same and
in each month, customer will have a different store, but if during the festivals of sales
profit a lot at one place. Therefore, we predict sales service flowers with average, each
year, and 20% of sales.
By assume from amount of people in city of Chiangrai we are concern a segment
of people with income and that is purchased or power buy, so has 46% of all people so
our target group.
34
Table 3.4 sale forecast 2011-2015

Total sale year 2011
Product
and Services Price Jan Feb Mar April May June July Aug Sep Oct Nov Dec Total
Bouquet
Fairies A 300 1,500 3,000 1,500 9,000 1,500 1,500 900 1,200 1,500 1,200 900 1,500 25,200
Fairies B 500 5,000 5,000 1,500 1,500 2,500 2,000 1,000 1,500 2,500 1,500 1,500 1,500 27,000
Fairies C 800 8,000 12,000 2,400 1,600 1,600 1,600 800 1,600 2,400 2,400 2,400 1,600 38,400
Fairies D 1,000 5,000 20,000 2,000 1,000 1,000 1,000 1,000 1,000 2,000 2,000 3,000 2,000 41,000
Vase
Vase A 400 2,000 2,000 2,000 2,000 4,000 4,000 1,200 2,000 800 2,000 1,200 4,000 27,200
Vase B 500 2,500 2,500 2,500 2,500 7,500 2,500 1,500 2,500 1,000 2,500 2,000 5,000 34,500
Vase C 1,000 5,000 5,000 2,000 3,000 5,000 5,000 3,000 2,000 2,000 5,000 1,000 10,000 48,000
Basket
Florist Basket 500 7,500 5,000 2,500 5,000 5,000 2,500 1,500 1,000 2,500 1,000 2,500 5,000 41,000
Gift Basket 1,000 15,000 5,000 5,000 5,000 5,000 5,000 5,000 2,000 5,000 5,000 5,000 5,000 67,000
Wreaths
Wreaths Flower 800 8,000 4,000 4,000 12,000 4,000 4,000 4,000 4,000 2,400 1,600 3,200 4,000 55,200
Wreaths Mix 1,000 1,000 5,000 5,000 15,000 5,000 5,000 10,000 3,000 3,000 2,000 4,000 5,000 63,000
Layouts funeral 6,500 130,000 65,000 32,500 97,500 65,000 5,000 5,000 2,000 2,000 1,000 5,000 32,500 442,500
Wedding event
Pink set A 15,000 30,000 75,000 15,000 30,000 30,000 30,000 30,000 45,000 30,000 15,000 15,000 15,000 360,000
Sweet setB 20,000 40,000 100,000 60,000 20,000 20,000 20,000 20,000 40,000 40,000 20,000 20,000 40,000 440,000
Hi-class setC 25,000 25,000 75,000 25,000 25,000 25,000 25,000 25,000 0 25,000 25,000 0 25,000 300,000
Event outdoor
Chill-up A 25,000 75,000 50,000 25,000 75,000 50,000 25,000 25,000 25,000 25,000 50,000 50,000 50,000 525,000
Cool B 35,000 70,000 35,000 35,000 35,000 70,000 35,000 35,000 35,000 35,000 35,000 70,000 35,000 525,000
Hotel C 40,000 40,000 40,000 40,000 40,000 40,000 40,000 0 40,000 80,000 40,000 80,000 80,000 560,000
Card 15 3,000 7,500 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 6,000 43,500
Total 174,315 473,500 516,000 265,900 383,100 345,100 217,100 172,900 211,800 265,100 215,200 269,700 328,100 3,663,500
Total Sale 2011 Fairies A
Fairies B
140,000 Fairies C
Fairies D
120,000 Vase A
Vase B
100,000 Vase C
Florist Basket
80,000 Gift Basket

Month
Whreats Flower
60,000 Whreats M ix
Lay outs funeral
40,000 Pink set A
Sweet setB
20,000 Hi-class setC
Chill-up A
0 Cool B
Jan Feb Mar April May June July Aug Sep Oct Nov Dec Hotel C
Sale Card
35

Product and Services Price Jan Feb Mar April May June July Aug Sep Oct Nov Dec Total
Bouquet
Fairies A 300 3000 3300 1500 900 1500 900 900 1200 1500 1200 900 3000 19,800
Fairies B 500 4500 7500 2000 1500 2500 2000 2000 2000 2500 2500 2500 4000 35,500
Fairies C 800 12000 12000 2400 1600 1600 1600 1600 1600 2400 2400 2400 4800 46,400
Fairies D 1,000 5000 20000 2000 1000 1000 1000 1000 1000 2000 2000 3000 4000 43,000
Vase
Vase A 400 4000 4000 2400 2000 4000 4000 1200 2000 800 2000 1200 4000 31,600
Vase B 500 4000 5000 3000 2500 7500 4000 1500 2500 2000 2500 2000 5000 41,500
Vase C 1,000 5000 5000 2000 3000 5000 5000 3000 2000 2000 5000 1000 10000 48,000
Basket
Florist Basket 500 1000 7500 3500 5000 5000 5000 1500 1000 2500 1000 2500 5000 40,500
Gift Basket 1,000 20000 10000 5000 5000 5000 5000 5000 2000 5000 5000 5000 8000 80,000
Whreats
Whreats Flower 800 8000 4000 4000 16000 4000 4000 4000 4000 2400 1600 6400 8000 66,400
Whreats Mix 1,000 15000 8000 5000 20000 6000 5000 5000 3000 5000 5000 5000 5000 87,000
Layouts funeral 6,500 130000 65000 19500 97500 65000 65000 65000 52000 19500 6500 32500 32500 650,000
Wedding event
Pink set A 15,000 45000 75000 45000 45000 15000 15000 15000 45000 30000 15000 30000 15000 390,000
Sweet setB 20,000 40000 100000 60000 40000 60000 20000 20000 40000 40000 20000 40000 40000 520,000
Hi-class setC 25,000 50000 50000 25000 25000 25000 25000 25000 25000 25000 25000 25000 25000 350,000
Event outdoor
Chill-up A 25,000 75000 50000 25000 75000 75000 25000 25000 50000 25000 50000 50000 50000 575,000
Cool B 35,000 70000 70000 35000 35000 70000 35000 35000 35000 35000 35000 70000 70000 595,000
Hotel C 40,000 80000 80000 40000 80000 80000 40000 40000 40000 80000 40000 80000 80000 760,000
Card 15 6000 12000 3000 3000 3000 3000 3000 3000 3000 3000 3000 7500 52,500
total 174,315 577,500 588,300 285,300 459,000 436,100 265,500 254,700 312,300 285,600 224,700 362,400 380,800 4,432,200
Total 2012
Fairies A
140000 Fairies B
Fairies C
120000 Fairies D
Vas e A
100000 Vas e B
Vas e C
80000 Floris t Bas ket
Sale
Gift Bas ket

60000
Whreats Flower
Whreats Mix
40000
Layouts funeral
Pink s et A
20000
Sweet s etB
Hi-clas s s etC
0
Chill-up A
ay
ar
ug
ct
n
ly
ov
il
b
ep
ne
ec
Cool B
pr
Ja
Fe
Ju
O
M
N
A
D
Ju
S
A
Hotel C
Month
Card
36

Bouquet
Fairies A 300 4500 3600 1500 900 3000 900 900 1200 1500 1200 900 3600 23,700
Fairies B 500 4500 10000 2500 2500 2500 2000 2000 5000 5000 5000 5000 4000 50,000
Fairies C 800 12000 16000 4000 1600 1600 1600 1600 1600 2400 2400 3200 8000 56,000
Fairies D 1,000 8000 20000 2000 2000 2000 2000 2000 2000 2000 2000 3000 4000 51,000
Vase
Vase A 400 6000 8000 3200 2000 4000 4000 1200 2400 800 2000 1200 4000 38,800
Vase B 500 5500 7500 3000 2000 7500 4000 1500 4500 2000 2500 2000 7500 49,500
Vase C 1,000 10000 10000 2000 3000 5000 5000 3000 2000 2000 5000 1000 10000 58,000
Basket
Florist Basket 500 10000 10000 5000 5000 5000 5000 2500 3000 2500 1000 3000 7500 59,500
Gift Basket 1,000 20000 15000 10000 10000 5000 5000 5000 3000 5000 5000 5000 8000 96,000
Wreaths
Wreaths Flower 800 12000 7200 4000 16000 4000 4000 4000 4000 2400 1600 8800 12000 80,000
Wreaths Mix 1,000 20000 11000 5000 20000 6000 5000 5000 5000 5000 5000 7000 10000 104,000
Layouts funeral 6,500 130000 65000 65000 130000 65000 65000 65000 52000 26000 32500 32500 65000 793,000
Wedding event
Pink set A 15,000 45000 75000 45000 45000 60000 30000 15000 45000 30000 15000 30000 30000 465,000
Sweet setB 20,000 60000 140000 60000 60000 80000 20000 20000 60000 60000 60000 60000 60000 740,000
Hi-class setC 25,000 50000 75000 25000 25000 25000 25000 25000 25000 25000 25000 25000 75000 425,000
Event outdoor
Chill-up A 25,000 75000 125000 25000 75000 75000 25000 25000 50000 25000 50000 50000 100000 700,000
Cool B 35,000 70000 210000 35000 35000 70000 35000 35000 35000 35000 35000 70000 70000 735,000
Hotel C 40,000 80000 80000 40000 80000 200000 40000 40000 40000 80000 40000 80000 80000 880,000
Card 15 6000 15000 3000 3000 7500 3000 3000 3000 3000 3000 3000 10500 63,000
Total 174,315 628,500 903,300 340,200 518,000 628,100 281,500 256,700 343,700 314,600 293,200 390,600 569,100 5,467,500
Fairies A
Total sale 2013 Fairies B
Fairies C
Fairies D
250000
Vase A
Vase B
200000 Vase C
Florist Basket
150000 Gift Basket

Sale
Whreats Flower
Whreats Mix
100000
Layouts funeral
Pink set A
50000 Sweet setB
Hi-class setC
0 Chill-up A
Jan Feb Mar April May June July Aug Sep Oct Nov Dec Cool B
Hotel C
Month
Card
37

Bouquet
Fairies A 300 6000 6600 1500 900 3000 3000 3000 1500 1500 1200 900 3600 32,700
Fairies B 500 7500 10000 2500 2500 5000 2000 2000 7500 2500 2500 2500 4500 51,000
Fairies C 800 12000 18400 4000 1600 4000 1600 1600 4000 2400 2400 3200 12000 67,200
Fairies D 1,000 15000 20000 2000 2000 2000 2000 2000 5000 2000 2000 3000 4000 61,000
Vase
Vase A 400 10000 8000 3200 4000 4000 5600 1200 2400 800 2000 1200 4000 46,400
Vase B 500 10000 10000 3000 2500 12500 4000 1500 4500 2000 2500 3000 9500 65,000
Vase C 1,000 10000 10000 2000 3000 10000 5000 6000 4000 3000 5000 2000 10000 70,000
Basket
Florist Basket 500 12500 15000 5000 5000 5000 5000 2500 5000 2500 1000 3000 10000 71,500
Gift Basket 1,000 25000 15000 10000 10000 5000 5000 5000 10000 5000 5000 5000 15000 115,000
Wreaths
Wreaths Flower 800 16000 7200 4000 20800 4000 4000 4000 4000 2400 1600 12000 16000 96,000
Wreaths Mix 1,000 20000 11000 9000 24000 6000 5000 5000 5000 5000 5000 15000 15000 125,000
Layouts funeral 6,500 162500 97500 65000 195000 65000 65000 65000 52000 26000 32500 32500 91000 949,000
Wedding event
Pink set A 15,000 75000 90000 45000 45000 120000 30000 15000 30000 30000 15000 30000 30000 555,000
Sweet setB 20,000 120000 140000 60000 40000 120000 20000 20000 40000 40000 40000 40000 60000 740,000
Hi-class setC 25,000 75000 125000 25000 25000 50000 25000 25000 25000 25000 25000 25000 75000 525,000
Event outdoor
Chill-up A 25,000 150000 125000 25000 75000 75000 25000 25000 50000 25000 50000 75000 150000 850,000
Cool B 35,000 70000 210000 70000 140000 70000 35000 35000 35000 35000 35000 70000 70000 875,000
Hotel C 40,000 80000 120000 120000 80000 200000 40000 40000 40000 80000 40000 80000 120000 1,040,000
Card 15 11100 15000 3000 3000 7500 3000 3000 6000 3000 3000 3000 15000 75,600
total 174,315 887,600 1,053,700 459,200 679,300 768,000 285,200 261,800 330,900 293,100 270,700 406,300 714,600 6,410,400
Fairies A
Total 2014 Fairies B
Fairies C
250000 Fairies D
Vase A
Vase B
200000 Vase C
Basket
150000 Florist Basket
Gift Basket
Sale
Whreats Flower
100000 Whreats Mix
Layouts funeral
50000 Pink set A
Sweet setB
Hi-class setC
0 Chill-up A
Month Hotel C
Card
38

Bouquet
Fairies A 300 6900 9000 1500 900 4500 900 900 1500 1500 1200 900 4500 34,200
Fairies B 500 10000 15000 2500 2500 7500 2000 2000 7500 2500 2500 2500 4500 61,000
Fairies C 800 16000 24000 4000 1600 7200 1600 1600 4000 2400 2400 4000 12000 80,800
Fairies D 1,000 20000 20000 2000 2000 3000 2000 2000 5000 2000 2000 3000 10000 73,000
Vase
Vase A 400 12000 12000 4000 4000 4000 6000 1200 2400 800 2000 1200 6000 55,600
Vase B 500 12500 12500 5000 2500 7500 4000 3000 10000 2000 2500 3000 7500 72,000
Vase C 1,000 14000 15000 2000 3000 10000 5000 6000 4000 3000 5000 2000 15000 84,000
Basket
Florist Basket 500 17500 17500 5000 5000 10000 5000 2500 5000 2500 2500 3000 10000 85,500
Gift Basket 1,000 30000 20000 10000 10000 15000 5000 5000 10000 5000 5000 5000 18000 138,000
Whreats
Whreats Flower 800 16000 12000 4000 24000 4000 4000 6400 6400 4800 1600 16000 16000 115,200
Whreats Mix 1,000 20000 15000 9000 25000 10000 10000 8000 8000 5000 5000 15000 20000 150,000
Layouts funeral 6,500 195000 195000 65000 227500 91000 65000 65000 52000 26000 32500 32500 91000 1,137,500
Wedding event
Pink set A 15,000 75000 150000 45000 45000 165000 30000 15000 30000 30000 15000 30000 30000 660,000
Sweet setB 20,000 120000 180000 60000 40000 220000 20000 20000 40000 40000 40000 40000 60000 880,000
Hi-class setC 25,000 75000 150000 25000 25000 125000 25000 25000 25000 25000 25000 25000 75000 625,000
Event outdoor
Chill-up A 25,000 175000 250000 25000 75000 75000 25000 25000 50000 25000 50000 75000 150000 1,000,000
Cool B 35,000 245000 210000 70000 140000 70000 35000 35000 35000 35000 35000 70000 70000 1,050,000
Hotel C 40,000 120000 120000 160000 80000 200000 40000 40000 40000 80000 40000 80000 280000 1,280,000
Card 15 15000 23250 3000 3000 9000 3000 3000 7500 3000 3000 3000 15000 90,750
total 174,315 1,142,000 1,382,250 492,000 709,000 1,015,500 282,000 260,100 325,300 287,100 264,100 400,700 863,500 7,423,550
Fairies A
Total 2015 Fairies B
Fairies C
300000 Fairies D
Vase A
250000 Vase B
Vase C
200000 Florist Basket
Gift Basket
Sale
150000 Whreats Flower

Whreats Mix
100000 Layouts funeral
Pink set A
50000 Sweet setB
Hi-class setC
0 Chill-up A
Month Hotel C
Card
39
3.5 Marketing Expenses (Sale Incentive)
The marketing expenses will be budgeted to allow shop to spend an increased

amount during the first quarter in order to raise visibility for company. The expenses will
then decrease and level off in no festival period and will increase significantly in
anticipation for strong festival sales.
Table 3.5 Operating expenditure 2011
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Product purchase
Advertising 1,000 1,000 0 0 0 0 0 1,000 0 0 0 1,000 4,000
delivery & travel 1,000 1,000 500 500 1,000 500 500 500 500 500 1,000 500 8,000
Flower fresh 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 84,000
Staff event 0 0 0 0 7,500 0 0 0 0 0 0 1,500 9,000
Other expenses (equipment) 2,000 2,000 0 0 0 0 0 0 0 0 0 2,000 6,000
Bonus salary 0.5% 0 0 0 0 0 0 0 0 0 0 0 0 0

TOTAL 11,000 11,000 7,500 7,500 15,500 7,500 7,500 8,500 7,500 7,500 8,000 12,000 111,000
Operating expenditure 2011 Product purchase
8,000 Advertising
Expend THB
6,000 delivery & travel
4,000
Staff event
2,000
0 Other expenses
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC (equipment)
Month Bonus salary

0.5%
40
Product purchase
Advertising 500 500 0 0 500 0 0 500 0 0 0 500 2,500
delivery & travel 2,000 1,500 500 500 1,500 500 500 500 500 500 500 1,000 10,000
Staff 1,500 1,500 0 0 7,500 0 0 0 0 0 0 1,500 12,000

Flower fresh 7,000 10,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 87,000
Other expenses (equipment) 10,000 10,000 1,000 0 4,000 0 0 0 0 0 0 4,000 29,000
Bonus salary 0.5% 0 0 0 0 0 0 0 0 0 0 0 18317 18317
TOTAL 21,000 23,500 8,500 7,500 20,500 7,500 7,500 8,000 7,500 7,500 7,500 32,317 158,817
Operating ex pendituer 2012
20,000
18,000
16,000 Product purchase
Expend THB
14,000
Advertising
12,000
8,000
6,000 Staff
4,000
2,000 Other expenses (equipment)
0
Bonus salary 0.5%
P
T
R
EC
B
N
R
V
N
G
Y
C
JU
FE
SE
JU
AP
O
A
JA
AU
D
M
N
M
Month

Product purchase
Advertising 500 500 0 0 0 0 0 500 0 0 0 1,000 2,500
delivery & travel 2,000 2,000 500 3,000 1,500 500 500 500 500 500 500 2,000 14,000
Staff 1,500 2,000 0 0 0 0 0 0 0 0 0 7,500 11,000
Flower fresh 7,000 10,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 87,000
Other expenses
4,000 8,000 4,000 0 4,000 0 0 0 0 0 0 4,000 24,000
(equipment)
Bonus salary 0.5% 0 0 0 0 0 0 0 0 0 0 0 22,161 22,161
TOTAL 15,000 22,500 11,500 10,000 12,500 7,500 7,500 8,000 7,500 7,500 7,500 43,661 160,661
Operating expenditure 2013
25,000
Expend THB
20,000 Product purchase

15,000
Advertising
10,000
delivery & travel
5,000
Staff
0
Other expenses (equipment)
P
T
R
EC
B
N
R
V
N
G
Y
C
JU
FE
SE
JU
AP
O
A
JA
AU
Bonus salary 0.5%

O
D
M
N
M
Month
41

Product purchase
Advertising 1,000 1,000 0 0 0 0 0 500 0 0 0 1,500 4,000
delivery & travel 2,000 2,000 500 3,000 1,500 500 500 500 500 500 500 1,000 13,000
Staff 1,500 2,000 0 0 0 0 0 0 0 0 0 1,500 5,000
Flower fresh 10,000 10,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 10,000 93,000
Other expenses
4,000 8,000 4,000 0 4,000 0 0 0 0 0 0 4,000 24,000
(equipment)
Bonus salary 0.5%

0 0 0 0 0 0 0 0 0 0 0 27338 27338
TOTAL 18,500 23,000 11,500 10,000 12,500 7,500 7,500 8,000 7,500 7,500 7,500 45,338 166,338
Oper ation expendituer 2014
30,000
Expend THB
Product purchase
20,000
Advertising
0 Staff
P
T
R
EC
B
N
R
V
N
Other expenses (equipment)

Y
C
JU
FE
SE
JU
AP
O
A
JA
AU
D
M
N
M
Bonus salary 0.5%

Month
Product purchase
Advertising 0 1,000 0 0 0 0 0 500 0 0 0 2,000 3,500
delivery & travel 2,000 2,000 500 3,000 3,000 500 500 500 500 500 500 2,000 15,500
Staff 0 0 0 0 7,500 0 0 0 0 0 0 0 7,500
Flower fresh 10,000 10,000 7,000 7,000 10,000 7,000 7,000 7,000 7,000 7,000 7,000 10,000 96,000
Other expenses
10,000 10,000 0 5,000 10,000 0 0 0 0 0 0 10,000 45,000
(equipment)
Bonus salary 0.5% 0 0 0 0 0 0 0 0 0 0 0 32052 32052
TOTAL 22,000 23,000 7,500 15,000 30,500 7,500 7,500 8,000 7,500 7,500 7,500 56,052 199,552
Oper atiing expenditur e 2015
15,000 Advertising
Expend THB
5,000 Staff
0 Other expenses
(equipment)
JAN FEB MA AP MA JUN JUL AU SEP OC NO DE Bonus salary 0.5%
Month
42
3.6 Conclusion
Market summary “Florist Fairies” are expected to sell flowers found that service
each year. Result is explicit that the factors that make the flowers can be sold is a range
of important festivals, such as during January. We can service more than other goods
basket, because the new house is more merit and adult visitors etc; and also during
January and it has a high number of accidents occur. Are there possibilities in flowers for
funeral and during Valentine's popular range of flowers, including wedding and another
is in may range from an interview vendors in the market of flowers in the past determined
that range people marry much intervals may well, in the range of student graduation Mae
fah luang university.
Florist range etiquette that’s a “first day of the Buddhist Lent” is during July
through October. In addition, the other a sufficient range of sales as Mother's Day etc
And for December will be many events. Therefore, the year 2011 to see the sales will not
be very high because, since “Fairies Florist” Just as new flowers shop Therefore, we need
to increase sales20% per year. Although to cover costs for find a break even-point, and
bring other circulating factors within our store. In the next year and to expand business
opportunities to shop, flowers can be operated as possible.
43
Chapter 4
Technical Feasibility Study

44
4.1 Production and Operation Analysis
4.1.1 Product characteristics
• Flower decoration
The main flowers are not limited to it or do this but the flowers, are
education and learn from our experience and knowledge to find primary and style in our
flowers. The main flowers, well it must make to come to your eyes and look beautiful
naturally we will take into consideration the main flowers by first, the proportion between
the heights of the container with flowers provide flowers. The first flowers which should
be higher than the vase 1.5-2 times the vase next, there's a balance. Which flowers is
category 2 is weight balance weight should be distributed equally to all parts. Other types
are image balance, distribute proportions balance flower, across the cluster, and what to
think about it is rhythm of color and subsequent is harmony that the relationship of the
element everything will must harmony and to see it. What is important is the contrast it is
creates dominant the catch eye. Then simply a matter of time intervals to help make
flowers livelier example gradient layer is chase is the size of the subject. Matching parts
simply selects the elements of an organized, consistent and finally, are useful
functionality is broken before that, they need to know the needs of customers if the layout
is the flowers to what purpose. In sight, or would like to describe what it is that both
health, preference, both the recipient and it is a requirement of the customer themselves.
Flower arrangement style
1 .Bouquet
The bouquet of flowers to choose from several different round bouquet bunch
bouquet of open and close a bouquet of long arrangement bouquet is suitable for an
opportunity to congratulate and think through and have direct access to each other,
especially Day range in Valentine's Day, birthdays, etc.
45
Table 4.1: Price of Bouquet
Bouquet style Price/Detail

Fairies white rose
White Rose aligns paper bouquet of
luxury with green and white la Academy.
Price
Size S: 300
M: 500
L: 800
Fairies rose kids
Bouquet of flowers bouquet of big blue's

issue contains a rose flower color's 10
flower
meaning is “You are excellent ”
Price S: 500 baht

M:800 baht
Fairies rose lovely
Bouquets of mixed flowers are considered

a bouquet of roses round consists of
Carnation.
Price: Size M: 800 baht

Size L: 1,000 baht
46
Fairies mix love

Bouquet of roses and gerbera The
strengths of this bouquet.

Size L: 1,000 baht
Fairies red cool

Bouquet of red roses and gerbera mix
carnation this bouquet.

Size L: 1,000 baht
Fairies just for you

Bouquet of mixed flowers bouquet of
lilies large territory Carnation Lionel Zen
and yellow rose.
Price: Size L: 1,000
Fairies all feel

Bouquets of mixed flowers are considered
a bouquet of roses round consists of
carnation with blue paper with various
color rib bin.

Size L: 1,000 baht
47
Fairies happy time

Rose pink lily flower shop with large pink
ribbon
The pink flowers, it means that
“I am always happy with you.”
Price: Size L: 1,000
2. Vase
The format is a popular flower vase. Procurement tall shorts his round and round
edge of this flower so suitable occasion such as work stretching a new home, opening of
new stores. Show respect for the various occasions as birthdays, but on the occasion.
Rating given to it adults or partner has been Fairies Florist shop flower delivery in up to
700 Baht and send them to quickly
Table 4.2: Price of Vase
Vase style Price/Detail
Fairies vase glass

Vase rose Lionel Zen territory in glass
vase cover carnation
Price : 500 baht

48
Fairies vase white

Vase of flowers, white, and white lilies to
tell that “This is special for me ”
Price : size M : 500 baht

Size L : 1,000 baht
Fairies mixes vase

Vase gerbera happy together with
flowering rose mix carnation
Price : 400 baht
3. Wreath
Wreath is an assortment of flowers, leaves, twigs and/or various materials that is
constructed to resemble a ring. They are used typically as Christmas decorations to
symbolize the coming of Christ, also known as the Advent season in Christianity. They
are also used as festive headdresses as attire in ceremonial events in many cultures
around the globe. The circular shape of the wreath is seen as a common symbol of
eternity. The use of wreaths varies by culture, tradition and religions. Fairies Florist can
arrange wreath style and size, depending on statement customer want. Price of wreath
depends on size and flower type.
49
Table 4.3: Price of Wreath
Wreath style Price /Detail
Fairies Wreath
Wreath of flowers as a medium-sized Since

price 800.-
* prices may change according to season
4. Flower Basket
A flower basket is an arrangement or bouquet of flowers, which is presented in a
decorative basket that is usually made of straw or wood. Flower baskets can feature any
variety or assortment of flowers and other plants. They are typically given as gifts for
Mother's Day, Easter and Valentine's Day. The concept of the flower basket is part of a
larger art called floral design or floristry which is the art of using flowers and other plant
materials to create an aesthetically pleasing arrangement that balances color and shape.
Fairies Florist can arrange flower basket style and size follow customer want. Price of
flower basket depends on size and flower type.
50
Table 4.4: Price of Flower basket
Flower basket style Price
Fairies rose pure
Basket flowers decoration with rose,

colors of oneself and Mickey mouse Red
Price : 500 baht
Fairies Lilly
Basket flower Lily and rose wood

provided by lily white flowering 4
Price: 500 baht
Fairies glad rose
In all occasion rose basket of assorted

colors Grade A
Price : 500 baht
5. Basket Gift
Basket gift used many occasions such as get well soon, stay healthy and happy,
congratulations. Fairies Florist shop design special modern Baskets gift for impression of
receiver such as healthy basket gift. Moreover, it can decorate fresh flowers and dolls
which suitable with receiver. Fairies Florist has many basket gift types. Price is different
in each type. We have many materials that arrange in basket gift, depending on statement
customer want.
51
Table : 4.5 Price of Basket gift
Basket gift style Price/Detail
Fairies gift basket
Basket flowers with dolls

Price since 1,000 baht up
6. Card
Cards represent words or feelings of sender to receiver. Fairies Florist shop cards
are several styles and sizes. We offer a card which has special design, depending on
customer want.
Table: 4.6 Price of Card
Card style Price
Card occasion various piece 15 baht

52
Table : 4.7 Price funeral flowers
Funeral flower arrange Price
Funeral flower decoration
Price start 6500 baht
* price may change by order consumer
Table 4.8 Wedding event
Pink set package Price/Detail
• Fresh flowers in front of the

arch 1 arch.
• Stand decoration flowers 1

double page.
• Flower greeting table 1 point
• Bouquet bridal 1 bouquet
• Bouquet of chest infection 10

VIP guest bunch
Price 15,000 baht

53
Sweet set package Price/ Detail
o Fresh flowers in front of the

arch 1 arch.
o Stand decoration flowers 2
double page.
o Flower dress Forum stand 2
pair
o Flower greeting table 1 point
o VIP desk flowers 1 point
o Bouquet bridal 1 bouquet
o Bouquet of chest infection 10
VIP guest bunch
Price 20,000 baht
Price/Detail
Hi-class wedding set package
• Arbor wedding
flowers 1 arbor
• Stage decoration flower

stand 4 stand
• Vase of flowers, greeting page

desk 2 desk
• Vase of flowers table guests

VIP 6 point
• Stand decoration flower cake

facade area 4 point
• Bridal bouquet 1 bouquet
• Carnation wedding 1 Pair.
• Flowers with VIP guests dress

10 pieces
Price 30,000 baht

54
The table 4.9 Event package

Event package Price
• Chill up package 25,000 baht
• Cool package 35,000 baht
• Host package 45,000 baht
* price may change it depend on

event
4.1.2 Service Process

“Fairies Florist” needs to create sincerity to the customers for the trust in the
furnishings including design ideas and suggest to the customer. We will create a cache
table lock to be explained with detailed description of the specified size, how many
flowers are precise price to the customer.
Needing no service is if a customer wants to contact information, we will have
staffs that are absolutely professional knowledge to suggest or respond to customer
concerns and to update the popular rewrite new information to the customer. Because we
believe that good service as being important the first creates impression to customers,
which can take our business to trust in the operation of our business.
Figure 4.1 service process

55
4.1.3 Location
Fairies Florist is on Superhighway Road, Tambon Wiang, Amphore Muang, and
Chiang Rai. It located on left hand side from Bangkok line and set near Kasikorn bank.
Figure 4.2 Location
4.1.4 Facility Layout
• Pattern of store building Structure
7 meters
20 meters
8 meters
56
• Pattern inside of store
First floor
The inside of store divides into 3 parts. First part, there is wide about 5
meters and height about 7 meters. This area is used as a decoration design management
and design work in all our flowers it contains the components; Table flowers are slippery
rubber sheet, sink soak in flowers, and where the aftermarket that important these
substantial fall in this room. Part 2 areas next to flower work room are the living area By
Bathroom by use area wide 2 meters height about 2.6 meter and stairs for the second
class. Part 3 that is area part of sell a product and service so we would to a comfortable to
buy a product.
20 meters
8 meters
Restroom of shop
Restroom
Stair
57
Second floor
In our second class is used as a store for storage devices, so that it will be
used for e-wen taengdokmai or during the Festival, and serve as a vacation, the employee
example, eat or for conferences or plan to develop business.
Kitchen furniture
built-in
Refrigerator
Cabinet
16meters Accessories
Conference table
Sofa
LCD TV
Board meeting
plan
5.5 meters
Facility management
Fairies Florist We will highlight areas in two main parts of flowers and a portion
of a home or a portion of which both privacy for flower shop.
58
Area of work
3M Nomad
carpet
Table
Set of shelves
lavatory or sink
Area of sales
Flower slave
Card showcase
Shop window
Accessory slave
Table & chair
Slide door
13 meters
Flower freezer
Door
Counter or
cashier
8 meters
59
4.1.5 Machine/Tools/Equipment
• Equipment of flower making room
Table
Table for flowers arrange, observe the
height of the table, which can stand and
sit on the flowers and the width of the
table, wide enough for flowers landscape
or long and desk drawers are also stored
on the device and the tools to safely.
Thick wood and strong. Dimensions
depth 0.64 meters long 1.67 meters
height 0.77 meters
Price 6500 baht
http://www.rama2hand.com
Slippery rubber sheet.
It is very important for important flowers

shops to prevent us from them off of the
engine failure of flowers, trim, and then
fall off the ground.
Price 200 baht/piece
http://www.tarad.com/kronpreeya
60
Sink dishwasher sink

smegBSG116CD
Use with holes dishwasher special large

40.0 cm x width 45.0 and 30.0 x luek
40.0 cm holes 21 cm.
Use stainless steel AISI 304 Extra thick
meat and so beautiful and durable
Price 10,500 baht

http://jselectrichome.tarad.com
Flower Display Refrigerator
Description: 2 door mirror cabinet stand

• Larger size (big /liter): 24.7/700
• Cooling (Celsius): (+2˚c) ~ (+7˚c)
• Net weight: 170
• Using electric current: 2.13A /395W
(220-240V. 50Hz)
• Compressor (horsepower): 3/8
Price 35,000
http://www.chonburispmart.com
Decoration hanging shelf
Length * width * high
40 * 65 * 175 cm
2 Line on the new release includes the

Ribbon.
Price 299
61
http://www.sunzoneholding.com
Class circle spinning hearts 4 layers
A wheel size 50 * 50 * 170 Cm is to

show and sell.
Price 1,950 baht

Class wrapping paper hanging
Price 1,850 baht

• Office
HP Pavilion MS200 All-in-One PC

• Pavilion MS200 VT538AA
• Desktop Computer
• 1 x Athlon X2 3250e 1.5GHz
• All-in-One (AMD Athlon X2
3250e 1.5GHz - 2GB DDR2
SDRAM
• 250GBDVD
62
• Writer DVD-RAM/±R/±RW
• Fast Ethernet - 18.5" Active
Matrix TFT Color LCD
• Windows 7 Professional x64 -
All-in)
Price 21,630 (added vat 7% )
CASIO DR-240HT
• Features of calculator Casio
DR-240HT:
• Printable 2 colors (red for
negative-positive for black)
• Printing 3.5 lines per second.
• Monitor large numbers-for tax
calculation and printing out all
the prices include taxes not
included
Prices 3,200 Baht
Print, Copy, Scan, Fax Canon

MP640
• F2480 All-in-One
• Resolution: 4800 x 1200 dpi
• Print speed: Print - Black and
white 20 Sheets/min. (A4) -
Color 16 sheets/min. (A4)
• Scan
• Fax
Price 3,250 baht
63
Phone LG GT-8121TB
Price 1,500baht
Refrigerator
1 Door 4.9 Cue brand TOSHIBA
GR-B143Z
▪ Version GR-B143Z
▪ Capacity 4.9
▪ Iron grill rack The blockage
▪ A slope failure for placing bottles on
the side door.
▪ Inside the Cabinet, a beautiful new
design Convenience
▪ Handle on three strong points are
convenient and easy-to-use
▪ Black & white(PW)
Price 4,920 baht
Counter
It is the day to gain a Used as a space
for placing documents much
computers and office equipment.
Pieces 1 1.50 meter pieces 2 1.20
meter pieces 3 0.60 meters (corner)
Price 39,600 baht
http://www.aircraftcoffee.com
64
Ribbon Hanger G12-0002
▪62*36*162
▪White color
Price 1990 baht
Power scissors
Price 190 baht
Compression Sprayers
▪1000 cc
Price 550 baht
Flower container
Price 150 baht
65
Paper A4
Price 90 baht per pack
Clip Files
Size 240x350mm
Price 45 baht
Staple Max
Price 65 baht
Max Horse HD-10 EW
Price 60 baht
Scissors
Price 75 baht
• Floral Subsidiary
Decorative Accessories- Dolls

Price 20-500 baht
66
-Ribbon Letter Satin ribbon

-Forest Corporation Satin ribbon
-Line Ribbon
Price 200 baht per kind
Cordon resin ribbon

mesh, lace ribbon
satin ribbon
Points ribbon
Cordon resin ribbon

mesh, lace ribbon
satin ribbon
Points ribbon
Packaging
Mesh type , Non-woven sheet, Etc
Price 100 baht
• Decoration events and flowers arrange
Basket
Price 250 baht

67
Oasis
Price 15 baht
Flower boxes
Price 35 baht
Wire –
Floral wire, holding wire
Price 15 baht per 1m
Vases
Price 200 baht
Artificial[imitation] flower
Price 25-1000 baht
Second floor
68
Kitchen furniture built-in
Price 20,000
Cabinet Accessories
Price 13,120
Conference table
Price 7,500
LCD TV Samsung
Price 12,900
Board meeting plan
Price 199
4.1.6 Logistics Management

69
At Friaries Florist, we maintain highest standard in every single step beginning from
selecting flowers to delivery to the hands of recipients. Every flower is stored in our cold
storage in Chiangrai and from here only that we ship throughout customer in each local.
There is no other branch of Friaries Florist. Therefore we can maintain always maintain
the height quality for our products.
In the cold storage, we carefully feed our flowers with liquid nutrients to make them
grow while still budding, given both freshness and strength of the flowers. We have a
quality control delivery system which can track every flowers shipped from us through
more than 1,000 delivery agents in every provinces in Thailand. You can always make
sure your flowers will be in the recipients' hands freshly within 24 hours
30 minute
Figure 4.3 Logistic Managment
Transportation
We order the product from China , Chaingmai and local .The transportation
of product , we order from the fresh flower supplier of each local by network and
they will send their goods by bus in “Nim che seng co.Ltd.” or any method that
we committed together then we have to owned the money to them in the Bank.
Figure 4.4 Transportation

70
http://www.lht.com.sg/images/logistic.jpg
We use an information system to improve supply chain and the computer

technology used to help manage supply chain. Mobility to business trading on the
Internet is a low cost alternative to using the system to order legacy electronic
information. Communication with allocation in the Internet Corporate supply chain and
facilitate access to the raw Supply chain principles to see complete information
For the logistic in the local. We contract “NIM TRANSPORT 1988 CO., LTD.”
Address : 368/2 Chiangmai – Lampang Rd. Tambon.Fah -ham Amphor
Muang Chiangmai 50000
Phone : 053-244801
Fax : 053-246934
Call Center : 053-244801 # 0
Email : SERVICES@NIMTRANSPORT.COM
71
4.1.7 Facility Management
• Area of work
Slippery rubber sheet.
Table
Set of shelves
lavatory or sink
• Areas in part of the sale
Flower slave
Card showcase
Shop window
Accessory slave
13 meters
Table & chair
Slide door
Flower freezer
Door
Counter or cashier
8 meters
72
4.2 Cost of Investment
4.2.1 Pre- Operating Cost
• Sign board of Company
The signboard of company order from the shop of type of sign Mr. Sutus Kosana
board is stainless and color is pink and hard pink color. The size of background for set the
font wide is about 1meters and height 3.5 meters, and background color is light brown.
The Stainless billboard is suitable for big size billboard and has durable of company’s
billboard. The billboard plant by the light board and price is 4,000 Baht. The font size use
20 inches, there are 2 sizes include big font size use 2 words and small font size 12
words. The price of big font size 8,000 Baht per capital word and small font size is 2,000
Baht per capital word. The logo wide 30 inches and high 20 inches and the price are
4,000 Baht. Total are equal 44,000 Baht. The prices are includes service.
Signboard Font 20 2 1,400 2800

Signboard Font 16 12 700 8,400
Signboard light 1 4,000 4,000
Total 15 15,200
• Signboard Tax
Sign board of Fairies Florist shop making by use English font and pays the fee for
set company a sign board as, the sign board use in the commercial for earn the revenue.
The size of billboard equal wide about 5 meters, height 3.5 meters, wide multiple height
73
equal to17.5 square meters. Then calculate be square centimeter equal 17,500 square
centimeters. Calculate the billboard tax. The billboard has all English font rates 700
Baht/small capital 12 x 700=8,400 Baht and paying at Rob Wiang Sub-district
Administration Organization and located at 336
Moo5. Rob Wiang, District Muang Chiang Rai 57100.
Telephone Number +665-374-2663
Document for registration paying tax
- Copy of Household Registration and personal Identification Card

- VAT Registration
- Certificate
- License to set signboard
• Juristic Person Registration

The request for performing according to the Commercial Registration Act shall
pay the fee according to the type as follows :
(1) New commercial registration of 50 Baht
(2) Registration for the change of registered transaction for 20 Baht per time
(3) Registration of the business liquidation of 20 Baht
(4) Request for issuance of replacing license of 30 Baht per copy
(5) Request for verifying the documents of person who conducts commercial
businesses for 20 Baht per time
(6) Request for the officer to copy and certify the copy of document for 30 Baht per
copy
Description for investment

Fairies Florist set on Wiang, Muang Chiang Rai 57000. The capital investment is
1,000,000 Baht, No. of stock is 10,000 stock and value is 100/per stock.
74
Shareholder’s Fairies Florist business
Name Address Investment infomation
Miss Sarunya 374Moo.1, Thasud District, Muang, 23 years old, Thai Nationality
Songkwamjalearn Chiangrai 57100 Capital Investment: 200,000
Baht
hold 2,000 stocks = 20 %
Miss Waraporn Narin 38/1 Moo.9, Mea-Chan District, Muang , 23 years old, Thai Nationality
Chiang Rai 57190 Capital Investment: 200,000
Baht
Miss Pattama Manotham 38 Moo.2 Wiang, Muang Chiangrai 57000 23 years old, Thai Nationality
Capital Investment: 200,000
Baht
Miss Eunji kim 333 Moo.1Thasud, Muang, Chiang Rai 23 years old, Thai Nationality
57100 Capital Investment: 200,000
Baht
Miss Natcha 374 Moo. 1 Thasud District, Muang, 23 years old, Thai Nationality
Chiangrai 57100. Capital Investment: 200,000
Baht
Total Capital Investment=1,000,000

baht
Shareholder
= 5 persons
Common stock
= 10,000 stock
75
-Benefit of shareholder
Benefit from this investment come from hold stock of “Fairies Florist” that is an intended
to encourage loyalty, and vary from discounts on products. A result of hold stock has
effect to annual dividends which come from Net income. Fairies Florist will divide the
profit into 4 parts.
• The first part is 10% on purchases (5% on flower bouquet) of up to 10,000 baht in
the stores.
• The second part is 15% discount to all flower decoration.
• The third is 10% boost to company profits.
• The fourth is random amount of Cash received.(approx every 30 days)
List name a shareholder‘s Fairies Florist business
NAME Sign name
Miss Sarunya Songkwamjalearn Sarunya
Miss Waraporn Narin W Narin
Miss Pattama Manotham Pattama
Miss Eunji kim Eunji kim
Miss Natcha Natcha

76
4.3 Cost of Investment
• Fixed cost
Cost interior Price
Interior build –in style
Price 50,000 baht
Classic style is fashionable and popular at

all times. Such furniture is optimally suited
for a spacious room with high ceilings and
big windows. Furniture in this style is
traditionally made of solid, natural wood
color, with the use of natural materials.
Allowed as furniture, made of wood
Furniture built in
Price 35,000 baht
Car use delivery

Toyota Vitz it comes with decoration, so
we will save an investment also.
Price 400,000 baht

77
The freezer flowers
Shop flowers need cabinet cooling your

fresh frozen flower of flowers needed to
remain for a long time.
Price 35,000
Building rent
Building 2 stall 2.5 classes to go to the

same page width 8 m depth 20 m from the
useable area of 350 sq.m. Location
excellent, because the bank installed ATM
side with customers to use any suitable for
offices with separate rooms for Executive
floor is the Conference room size 8 * 14.3
a special complimentary air all the
Rent per month: 15,000 baht
Equipment in decoration
Price 3,000 baht
Fixed cost = 538,000 baht per first period

78
• Variable cost
Flowers fresh
(2 times per month)
= 3,500 baht per time
Material values per month

Price: 1,000 baht
Pay the employee

the employee all 4 people
By The minimum wage is
$ 5000 – 10000B
1. Homemaker 5,000 B
2. Employees send flowers 6,000 B
3 Employee cashier account. 9,000 B
4. Experts slip decoration 10,000 B
Total 30,000 Per month.
Car Fuel per month

Price 1,000 baht
Total variable cost = 45,000 baht /
month
79
4.3.1 Table tool /equipment inventory
• Total tools shop

List Unit Price/unit Total
Office material
Computer 1 21,630 21,630
Telephone 1 1,500 1,500
Printer 1 3,200 3,200
Register control on budget calculation 2 60 120

Register budget calculation 1 30 30
Evidence of payment 1 30 30
The remaining money report daily 1 25 25
The remaining category report 1 25 25
Blue book 1 33 33
Calculator 1 500 500
Sponge the bank. 1 6 6
Pen 3 4 12
Devices in production.
Flowers freezer 1 35000 35000
Small tape 2 25 50
Tape head 1 48 48
Fabric scissors 1 600 600
Zig zag scissors cut cloth 1 950 950
Rounded end scissors 1 12 12
Big scissors 1 62 62
stencil paper 1 225 225
support write reveal 1 35 35
Cutter 1 28 28
Posters silver gold 1 57 57
Thick black cardboard 400 gsm 1 11 11
paintbrush 2 25 50
80
knife 1 60 60
Miscellaneous
item 1 10 10
straw ribbon number 3 1 13 13
Ribbon flower head 2 5 10
Ribbon flower center 2 4 8

Small ribbon flowers 1 3 3
Ribbon colors silver and gold 1 165 165
Different colures ribbons 1 120 120
Device artificial flowers

Paper ribbon 2 5 10
flower pistil 50 1 50
leaves number 4 1 26 26
leaves number 6 1 24 24
big jasmine 1 44 44
middle jasmine 1 29 29
tiny jasmine 1 24 24
Oasis 50 20 1000
Flora green tape 5 20 100
Flora brown tape 2 46 92
wire involves tiny stalk 1 10 10
wire involves big stalk 1 30 30

81
Stocking flower 30 10 300
Joint function 1 96 96
Paper Lace 1 10 10
Total cost inventory 190 66,513
• Total tools living room
Living room Unit price Total

Kitchen furniture built-in 20,000.00
1 20,000.00
Refrigerator 4,990.00
1 4,990.00
Cabinet Accessories
2 12,300.00 24602
Conference table
1 7,500.00 7,500.00
LCD TV
1 12,900.00 12,900.00
Board meeting plan
1 199.00 199.00
Total equipment cost 6 70,187.00
82
• Total pre-inventory cost

Pre-inventory cost Unit Price Total
oil value 1 1,000
1,000
water value 20 cu.m 11
Add. (+) 259
VAT 7%
Electricity expense / month 600 2
Add. (+) 2,842
VAT 7%
Internet and telephone 1 1,490 1,490
Salary payment 4 wage 30,000 30,000

Fresh flower 4/month 7000 7000
Insurance
Build 1 2,525 2,525
Car 1 7,545 7,545

Build interior/decoration
Rent 1 15,000 15,000
Interior build –in style 1 50,000 50,000

Furniture built in
1 35,000 35,000
Signboard Font 20 2 8,000 16,000

Signboard Font 16
12 2,000 24,000
Signboard light 1 4,000
83
4,000
Signboard Tax 1 1400 1400
Commercial Registration Act
New commercial registration 1 50 50

Registration for the change of registered
transaction 1 20 20
Registration of the business liquidation 1 20 20
Request for issuance of replacing license 1 30 30

Request for verifying the documents of
person 1 20 20
Request for the officer to copy and certify
the copy 1 30 30
Car Toyota Vitz 1 400,000 400,000
Total 599,631
84
4.3.2 Depreciation
Table 1. Administration and Operation depreciation 2011
Depreciation 2011
Administration depreciation Cost Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Pre-inventory cost
Interior build –in style 50,000 830 830 830 830 830 830 830 830 830 830 830 830 9,960
Furniture built in 35,000 580 580 580 580 580 580 580 580 580 580 580 580 6,960
Signboard Font 16,000 265 265 265 265 265 265 265 265 265 265 265 265 3,180
Signboard light 24,000 400 400 400 400 400 400 400 400 400 400 400 400 4,800
Office material
Computer 21,630 360 360 360 360 360 360 360 360 360 360 360 360 4,320
Telephone 1,500 25 25 25 25 25 25 25 25 25 25 25 25 300
Printer 3,200 53 53 53 53 53 53 53 53 53 53 53 53 636
Calculator 500 8 8 8 8 8 8 8 8 8 8 8 8 96
Total 151,830 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 30,252
Operating depreciation cost Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Living room
Kitchen furniture built-in 28,000 460 460 460 460 460 460 460 460 460 460 460 460 5,520
Refrigerator 3,936 65 65 65 65 65 65 65 65 65 65 65 65 780
Cabinet Accessories 10,560 176 176 176 176 176 176 176 176 176 176 176 176 2,112
Conference table 6,000 100 100 100 100 100 100 100 100 100 100 100 100 1,200
LCD TV 10,320 172 172 172 172 172 172 172 172 172 172 172 172 2,064
Board meeting plan 1,301 21 21 21 21 21 21 21 21 21 21 21 21 252
Flowers freezer 28,000 465 465 465 465 465 465 465 465 465 465 465 465 5,580
Fabric scissors 480 8 8 8 8 8 8 8 8 8 8 8 8 96
Zig zag scissors cut cloth 760 12 12 12 12 12 12 12 12 12 12 12 12 144
Big scissors 50 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 10
stencil paper 180 3 3 3 3 3 3 3 3 3 3 3 3 36
Cutter 22 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 4
Car
Toyota Vitz 400,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 72,000
Total 489,609 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 89,798
Total depreciation 641,439 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 120,050
85

Depreciation 2012
Administration depreciation Cost Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Pre-inventory cost
Signboard Font 12,820 265 265 265 265 265 265 265 265 265 265 265 265 3,180
Signboard light 19,200 400 400 400 400 400 400 400 400 400 400 400 400 4,800
Office material
Computer 17,310 360 360 360 360 360 360 360 360 360 360 360 360 4,320
Telephone 1,200 25 25 25 25 25 25 25 25 25 25 25 25 300
Printer 2,564 53 53 53 53 53 53 53 53 53 53 53 53 636
Calculator 404 8 8 8 8 8 8 8 8 8 8 8 8 96
Total 121,578 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 30,252
Living room
Refrigerator 3,156 65 65 65 65 65 65 65 65 65 65 65 65 780
LCD TV 8,256 172 172 172 172 172 172 172 172 172 172 172 172 2,064
Board meeting plan 1,049 21 21 21 21 21 21 21 21 21 21 21 21 252
Flowers freezer 22,420 465 465 465 465 465 465 465 465 465 465 465 465 5,580
Fabric scissors 384 8 8 8 8 8 8 8 8 8 8 8 8 96
Big scissors 40 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 10
stencil paper 144 3 3 3 3 3 3 3 3 3 3 3 3 36
Cutter 18 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 4
Car
Toyota Vitz 328,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 72,000
Total 399,811 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 89,798
86
Depreciation 2013
Administration
Cost Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
depreciation
Pre-inventory cost
Signboard Font 9,640 265 265 265 265 265 265 265 265 265 265 265 265 3,180
Signboard light 14,400 400 400 400 400 400 400 400 400 400 400 400 400 4,800
Office material
Computer 12,990 360 360 360 360 360 360 360 360 360 360 360 360 4,320
Telephone 900 25 25 25 25 25 25 25 25 25 25 25 25 300
Printer 1,928 53 53 53 53 53 53 53 53 53 53 53 53 636
Calculator 308 8 8 8 8 8 8 8 8 8 8 8 8 96
Total 91,326 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 30,252
Living room
Refrigerator 2,376 65 65 65 65 65 65 65 65 65 65 65 65 780
LCD TV 6,192 172 172 172 172 172 172 172 172 172 172 172 172 2,064
Board meeting plan 797 21 21 21 21 21 21 21 21 21 21 21 21 252
Flowers freezer 16,840 465 465 465 465 465 465 465 465 465 465 465 465 5,580
Fabric scissors 288 8 8 8 8 8 8 8 8 8 8 8 8 96
Big scissors 30 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 10
stencil paper 108 3 3 3 3 3 3 3 3 3 3 3 3 36
Cutter 14 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 4
Car
Toyota Vitz 256,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 72,000
Total 310,013 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 89,798
87

Depreciation 2014
Administration
depreciation
Pre-inventory cost
9,960
Interior build –in style 20,120 830 830 830 830 830 830 830 830 830 830 830 830
Signboard Font 6,460 265 265 265 265 265 265 265 265 265 265 265 265 3,180
Signboard light 9,600 400 400 400 400 400 400 400 400 400 400 400 400 4,800
Office material
Computer 8,670 360 360 360 360 360 360 360 360 360 360 360 360 4,320
Telephone 600 25 25 25 25 25 25 25 25 25 25 25 25 300
Printer 1,292 53 53 53 53 53 53 53 53 53 53 53 53 636
Calculator 212 8 8 8 8 8 8 8 8 8 8 8 8 96
Total 61,074 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 30,252
Living room
Refrigerator 1,596 65 65 65 65 65 65 65 65 65 65 65 65 780
LCD TV 4,128 172 172 172 172 172 172 172 172 172 172 172 172 2,064
Flowers freezer 11,260 465 465 465 465 465 465 465 465 465 465 465 465 5,580
Fabric scissors 192 8 8 8 8 8 8 8 8 8 8 8 8 96
Big scissors 21 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 10
stencil paper 72 3 3 3 3 3 3 3 3 3 3 3 3 36
Cutter 10 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 4
Car
Toyota Vitz 184,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 72,000
Total 220,216 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 89,798
88
Depreciation 2015
Administration
depreciation
Pre-inventory cost
Signboard Font 3,280 265 265 265 265 265 265 265 265 265 265 265 265 3,180
Signboard light 4,800 400 400 400 400 400 400 400 400 400 400 400 400 4,800
Office material
Computer 4,350 360 360 360 360 360 360 360 360 360 360 360 360 4,320
Telephone 300 25 25 25 25 25 25 25 25 25 25 25 25 300
Printer 656 53 53 53 53 53 53 53 53 53 53 53 53 636
Calculator 116 8 8 8 8 8 8 8 8 8 8 8 8 96
Total 30,822 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 2,521 30,252
Living room
Refrigerator 816 65 65 65 65 65 65 65 65 65 65 65 65 780
LCD TV 2,064 172 172 172 172 172 172 172 172 172 172 172 172 2,064
Flowers freezer 5,680 465 465 465 465 465 465 465 465 465 465 465 465 5,580
Fabric scissors 96 8 8 8 8 8 8 8 8 8 8 8 8 96
Big scissors 11 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 0.80 10
stencil paper 36 3 3 3 3 3 3 3 3 3 3 3 3 36
Cutter 6 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.35 4
Car
Toyota Vitz 112,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 72,000
Total 130,418 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 7,483 89,798
89
4.4 Management Analysis
4.4.1 Organization Management

Fairies Florist We has the organization management principle by a work team that
is part of the shop and the design team and employees will need to be together in
working. Simple layouts called Teamwork because every person has the ability to
governance and provide opportunities for other people. To learn how work out. Learn to
always, which is to make the employees in the shop can develop itself in and give it to
practice workshop in order to modify the bouquet, up-to-date again.
Therefore, success in business can't happen just from people just alone. But
everyone must help each other well. And be your own agent, effective. Which the flowers
business process are then required to break that proportionately, which forefront in flower
shops include the following:
1. Owner or manager
2. Marketing management
3. Design decoration
4. Delivery man
5. Homemaker
Fairies Florist that the team considered the principle business bored negation
which works in conjunction with other it must recognize the accommodation reception
ideas. Comment and learn to take the team to the shop.
90
4.4.2 Organization Chart

Fairies florist have total of employee amount 5 people, and below is characteristic
description and task of employee in each position.
Figure 4.5 Organization Chart

People in the organization
Fairies florist have total of employee amount 5 peoples, and below is
the characteristic description and task of employee in each position.
1. Manager (1 position)
Task
- Oversee all departments and along with to sign in that agreement
documents
- Work that relate to financial and accounting
- To analysis the liquidity of money
- To planning money
- Manage and control budget of company
Characteristic
- Male/Female, Age 30 year up
- Bachelor degree up and work experience must more than 2years
- More than 1-2 year of work experience that relate to finance
- Can use with best Microsoft Office such as Word, Excel
- Have good management skill and good relationship
91
- Training the employee

- Control work of employee to be system and effective
- Prepare for company working plan
- Selection new employees into the appropriate position
- Can analysis the liquidity and financial of company
-Be carefully detailed person and good understanding the principles of
financial and accounting.
- Have patience, enthusiasm and integrity.
- To be honest on work
2. Sale and Marketing department (1 position)

Task
- Do marketing and advertising
- Analysis market trend form seasoning
- Managing for product and service to customers satisfaction
- Continuous to fine new customer
- Receptionist to customers
- Direct sale
- Introduce produce and service to customers
- Take care for customer
- Consulting with customer
Characteristic
- Male / Female, Age 24 year up
- Bachelor degree with the major is marketing or relate major
- Work experience more than 1 year
- Can use computer program
- Have negotiation skill, good personality and relationship
- Good personality and high relationship
92
3. Creative (1 position)
Task
-Creativity new product design
Characteristic
- Male / Female, Age 24 year up
- Bachelor degree up and work experience must more than 2years
- Can use computer program
- Have good personality and high relationship
- Have high responsibility
4. Deliveryman (1 position)
Task
- Delivery product to customers
Characteristic
- Male, Age 20-34 year
- Good drive ability and know well about way
- Good personality and high relationship
- Have high responsibility in task and high relationship
5. Housekeeper (1 position)
Task
- Cleaning across in organization
- Show products and sort products to look beautiful
Characteristic
-Female, Age 25-30 year
- Have high responsibility in task
93
4.4.3 Administration Cost
• Electricity expense
Moderate season it is March to June, in this period still have some customer yet,
so we will pay. Electricity expense In addition this period is summer season it is very hot
season in one year, so we have to open air conditioner throughout the day, therefore in
this period we pay most electricity expense.
Lowest season it is July to September, in this period will have less customer, so our store
will not pay more electricity expense than other season, but we have to turn on light
quickly because sky darkened quickly in this season.
Figure 4.6 Electricity expense

http://www.mea.or.th
• Water expense
About water expense of our store, have changing by season of year, so

Winter season, it is October to February, because this period is winter season, many
person are not used more water, so water expense are not more in this season, therefore
water expense in this period will pay less than other period.
Summer season, it is March to June the weather is very hot in a year, so this
season will used more water expense than another season.
Rainy season, it is July to September, this period may make our store easy dirty,
so we will often cleaning store, therefore this season we have pay reasonable water
expense
94
Figure 4.7 Water bill expense

www.pwa.co.th
Figure 4.8 Internet and telephone expense

95
• Car insurance
Figure 4.9 Car insurance
Fairies Florist purchase car insurance with “ Arcaney” , Which the platinum
three plus(mini).The protection will get 100,000 THB.The taxation of an insurance will
pay with 6500 per year and the free card of PTT 500 THB.For an accident (Dead and
Injure)we got the protection 100,000 THB and for thr break properties we will get
200,000 THB and with the false with ourselves got the protection 2000 THB.So we have
to pay the total 6500+500 for beginning.
Reference: http://www.seic.co.th/insure_platinum3_mini_v2.php
• Property for business insurance
Figure 4.10 Property insurance
Fairies Florist purchase the insurance “ Rarn Kha Oun Jai” for small business. We
will get the protection 1000,000 THB with the rate of insurance is 3277.21 THB. The
benefit of “Bangkok insurance” gets the protection year by year for any plan of
insurance.
Reference: http://www.bangkokinsurance.com/insurance/fire_shop_multi-insurance-
seller_th.html
96
• Employee motivation
We will give sale commission 0.5 percent from total sale for sale persons.
Second, let the customer vote every time after they used our serviced, such as which
employee in Fairies Florist shop company have to provide excellent performance to the
customer, and we will count then announce for an excellent employee in the ending of
year
• Work shop trainer
Figure 4.11 work shop trainer
Teacher Pitak Hungsajara (Golf teacher)

Senior professor
http://www.flowerdecor-studio.com
He has worked in a restaurant classic “Hako” Shops and school flowers from
Japan to open first in Thailand. By smile adjunct general employee because the position
they held flowers expected full. Have to prune the forklift or to strengthen the stem.
Learn from basic flowers guard looking all gain life worth as basis the flowers need to
learn. Soon become to places they flowers without a doubt following the success of
education courses to international flowers from basic to advanced, and institutions to
Venus flower Academy, Japan (Thailand)
97
Administration Cost
Table 4.6: Administration Cost, Year 1
Selling and Administrative Expenses2011
JAN FEB MAR ARP MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Payroll 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 360,000
Advertising 1,000 1,000 0 0 0 0 0 1,000 0 0 0 1,000 4,000
delivery & travel 1,000 1,000 500 500 1,000 500 500 500 500 500 1,000 500 8,000
Staff event 0 0 0 0 1,000 0 0 0 0 0 0 1,500 2,500
Other expenses (supplies) 2,000 2,000 0 0 0 0 0 0 0 0 0 2,000 6,000
Bonus salary 0.5% 0 0 0 0 0 0 0 0 0 0 0 0 0
Rental fee 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 180,000
Stationary expense 0
Electricity expense 1500 1500 2000 2000 2000 2000 1500 1500 1500 1300 1300 1300 19,400
Water expense 250 350 350 350 200 200 200 200 200 250 250 2,800
Internet and telephone expense 2000 2000 1490 1490 1490 1490 1490 1490 1490 1490 1490 2000 19,410
fire insurance 2525.25 2,525
car insurance 7545 7,545
Training expense 7500 7,500

TOTAL 62,570 52,750 49,340 49,340 50,840 56,690 48,690 49,690 48,690 48,490 49,040 53,550 619,680
98
Payroll 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 360,000
Advertising 500 500 0 0 500 0 0 500 0 0 0 500 2,500
delivery & travel 2,000 1,500 500 500 1,500 500 500 500 500 500 500 1,000 10,000
Staff event 1,500 1,500 0 0 1,500 0 0 0 0 0 0 1,500 6,000
Other expenses
10,000 10,000 1,000 0 4,000 0 0 0 0 0 0 4,000 29,000
(supplies)
Bonus salary 0.5% 0 0 0 0 0 0 0 0 0 0 0 18317 18,317
Rental fee 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 180,000
Water expense 250 250 350 350 350 200 200 200 200 200 250 250 3,050
Internet and telephone

19,410
expense 2000 2000 1490 1490 1490 1490 1490 1490 1490 1490 1490 2000
TOTAL 72,820 62,250 50,340 49,340 56,340 56,690 48,690 49,190 48,690 48,490 48,540 73,867 665,247
Payroll 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 360,000
Advertising 500 500 0 0 0 0 0 500 0 0 0 1,000 2,500
delivery & travel 2,000 2,000 500 3,000 1,500 500 500 500 500 500 500 2,000 14,000
Staff event 1,500 2,000 0 0 2,000 0 0 0 0 0 0 1,500 7,000
Other expenses (supplies) 4,000 8,000 4,000 0 4,000 0 0 0 0 0 0 4,000 24,000

Bonus salary 0.5% 0 0 0 0 0 0 0 0 0 0 0 22,161 22,161
Rental fee 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 180,000
Electivity expense 1500 1500 1800 1800 2000 2000 1500 1500 1500 1300 1300 1300 19,000
Water expense 250 250 350 350 350 200 200 200 200 200 250 250 3,050
19,410
expense 2000 2000 1490 1490 1490 1490 1490 1490 1490 1490 1490 2000
TOTAL 66,820 61,250 53,140 51,640 56,340 56,690 48,690 49,190 48,690 48,490 48,540 79,211 668,691
99
Payroll 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 360,000
Advertising 1,000 1,000 0 0 0 0 0 500 0 0 0 1,500 4,000
delivery & travel 2,000 2,000 500 3,000 1,500 500 500 500 500 500 500 1,000 13,000
Staff event 1,500 2,000 0 0 0 0 0 0 0 0 0 1,500 5,000
Other expenses (supplies) 4,000 8,000 4,000 0 4,000 0 0 0 0 0 0 4,000 24,000
Bonus salary 0.5% 0 0 0 0 0 0 0 0 0 0 0 27338 27,338
Rental fee 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 180,000
Water expense 250 250 350 350 350 200 200 200 200 200 250 250 3,050
19,410
expense 2000 2000 1490 1490 1490 1490 1490 1490 1490 1490 1490 2000

TOTAL 67,320 61,750 53,340 51,840 54,840 56,690 48,690 49,190 48,690 48,490 48,540 83,888 673,268
Payroll 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 360,000
Advertising 0 1,000 0 0 0 0 0 500 0 0 0 2,000 3,500
delivery & travel 2,000 2,000 500 3,000 3,000 500 500 500 500 500 500 2,000 15,500
Staff event 2,000 2,000 0 1,500 0 0 0 0 0 0 1,500 7,000
Other expenses
10,000 10,000 0 5,000 10,000 0 0 0 0 0 0 10,000 45,000
(supplies)
Bonus salary 0.5% 32052 32,052
Rental fee 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 180,000
Water expense 250 250 350 350 350 200 200 200 200 200 250 250 3,050

19,410
expense 2000 2000 1490 1490 1490 1490 1490 1490 1490 1490 1490 2000
TOTAL 72,820 63,750 49,640 56,840 63,640 56,690 48,690 49,190 48,690 48,490 48,540 96,102 703,082
100
Chapter 5 Finance analysis

101
Fairies Florist Shop

Income Statement
For the Year Ended December, 31 2011
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Sales revenue 0 0 265,900 383,100 345,100 217,100 172,900 211,800 265,100 215,200 269,700 328,100 2,674,000
Cost of sales 0 0 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 80,000
Gross income 0 0 257,900 375,100 337,100 209,100 164,900 203,800 257,100 207,200 261,700 320,100 2,594,000
Operating Expenses
Selling & Administrative Expenses 62,570 52,750 49,340 49,340 50,840 56,690 48,690 49,690 48,690 48,490 49,040 53,550 619,680
Depreciation 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 120,050
Total Operating expense 72,574 62,754 59,344 59,344 60,844 66,694 58,694 59,694 58,694 58,494 59,044 63,554 739,730
Income before interest and taxes (72,574) (62,754) 198,556 315,756 276,256 142,406 106,206 144,106 198,406 148,706 202,656 256,546 1,854,270
Interest expense 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 90,000
Income(loss)before Income taxes (80,074) (70,254) 191,056 308,256 268,756 134,906 98,706 136,606 190,906 141,206 195,156 249,046 1,764,270
Taxes Incurred (7%) (5,605) (4,918) 13,374 21,578 18,813 9,443 6,909 9,562 13,363 9,884 13,661 17,433 123,499
Net profit (66,969) (57,836) 185,182 294,178 257,443 132,962 99,296 134,543 185,042 138,821 188,995 239,113 1,730,771
retained earnings
(66,969) (124,806) 60,376 354,554 611,997 744,960 844,256 978,800 1,163,842 1,302,663 1,491,658 1,730,771 9,092,104
102

Income Statement
Sales revenue 577,500 588,300 285,300 459,000 436,100 265,500 254,700 312,300 285,600 224,700 362,400 380,800 4,432,200
Cost of sales 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 96,000
Gross income 569,500 580,300 277,300 451,000 428,100 257,500 246,700 304,300 277,600 216,700 354,400 372,800 4,336,200
Operating Expenses
General & Administrative 665,247

72,820 62,250 50,340 49,340 56,340 56,690 48,690 49,190 48,690 48,490 48,540 73,867
Depreciation 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 120,050
Income before interest and taxes 486,676 508,046 216,956 391,656 361,756 190,806 188,006 245,106 218,906 158,206 295,856 288,929 3,550,903
Income(loss)before Income taxes 479,176 500,546 209,456 384,156 354,256 183,306 180,506 237,606 211,406 150,706 288,356 281,429 3,460,903
Taxes Incurred (7%) 33,542 35,038 14,662 26,891 24,798 12,831 12,635 16,632 14,798 10,549 20,185 19,700 242,263
Net profit 453,133 473,008 202,294 364,765 336,958 177,974 175,370 228,473 204,107 147,656 275,671 269,229 3,308,640
retained earnings 2,183,904 2,656,912 2,859,206 3,223,971 3,560,929 3,738,903 3,914,274 4,142,747 4,346,855 4,494,511 4,770,182 5,039,411 44,931,805
103

Income Statement
Sales revenue 628,500 903,300 340,200 518,000 628,100 281,500 256,700 343,700 314,600 293,200 390,600 569,100 5,467,500
Cost of sales 8,000 11,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 99,000
Gross income 620,500 892,300 332,200 510,000 620,100 273,500 248,700 335,700 306,600 285,200 382,600 561,100 5,368,500
Operating Expenses
General & Administrative 66,820 61,250 53,140 51,640 56,340 56,690 48,690 49,190 48,690 48,490 48,540 79,211 668,691
Depreciation 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 120,050
Taxes Incurred (7%) 37,532 56,948 18,309 30,860 38,238 13,951 12,775 18,830 16,828 15,344 22,159 32,507 314,283
Net profit 506,143 764,098 250,747 417,496 515,518 192,854 177,230 257,675 231,077 211,361 301,897 439,378 4,265,476
104

Income Statement
Sales revenue 887,600 1,053,700 459,200 679,300 768,000 285,200 261,800 330,900 293,100 270,700 406,300 714,600 6,410,400
Cost of sales 11,000 11,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 11,000 105,000
Gross income 876,600 1,042,700 451,200 671,300 760,000 277,200 253,800 322,900 285,100 262,700 398,300 703,600 6,305,400
Operating Expenses

67,320 61,750 53,340 51,840 54,840 56,690 48,690 49,190 48,690 48,490 48,540 83,888
Depreciation 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 120,050
Taxes Incurred (7%) 55,424 67,441 26,625 42,137 48,136 14,210 13,132 17,934 15,323 13,769 23,258 42,155 379,546
Net profit 743,851 903,505 361,231 567,319 647,020 196,295 181,973 245,771 211,082 190,436 316,498 567,553 5,132,536
105

Income Statement
Sales revenue 887,600 1,053,700 459,200 679,300 768,000 285,200 261,800 330,900 293,100 270,700 406,300 714,600 6,410,400
Cost of sales 11,000 11,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 11,000 105,000
Gross income 876,600 1,042,700 451,200 671,300 760,000 277,200 253,800 322,900 285,100 262,700 398,300 703,600 6,305,400
Operating Expenses

72,820 63,750 49,640 56,840 63,640 56,690 48,690 49,190 48,690 48,490 48,540 96,102
Depreciation 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 120,050
Taxes Incurred (7%) 55,039 67,301 26,884 41,787 47,520 14,210 13,132 17,934 15,323 13,769 23,258 41,300 377,459
Net profit 738,736 901,645 364,672 562,669 638,836 196,295 181,973 245,771 211,082 190,436 316,498 556,194 5,104,809
106

Balance Sheet
Asset
Cash 274,905 207,064 376,442 660,616 908,055 1,031,013 1,120,305 1,244,844 1,419,883 1,548,700 1,727,691 1,754,599 12,274,116
Inventory 0 0 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 80,000
Supplies 6,683 6,683 4,483 4,483 4,483 4,483 4,483 4,483 4,483 4,483 4,483 6,683 60,396
Property and equipment 641,439 641,439 641,439 641,439 641,439 641,439 641,439 641,439 641,439 641,439 641,439 641,439 7697268
Less: Accumulated depreciation 10,004 20,008 30,012 40,017 50,021 60,025 70,029 80,033 90,037 100,042 110,046 120,050 780,324
Total assets 933,031 875,194 1,060,376 1,354,554 1,611,997 1,744,960 1,844,256 1,978,800 2,163,842 2,302,663 2,491,658 2,530,771 20,892,104
Liabilities and owner's equity
Liabilities
Long-term borrowing 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 800,000 11,800,000
other borrowing
Total liablities 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 800,000 11800000
Equities
Owner's equity
Retained earnings (66,969) (124,806) 60,376 354,554 611,997 744,960 844,256 978,800 1,163,842 1,302,663 1,491,658 1,730,771 9,092,104
Total liabilities and owner's equity 933,031 875,194 1,060,376 1,354,554 1,611,997 1,744,960 1,844,256 1,978,800 2,163,842 2,302,663 2,491,658 2,530,771 20,892,104
107

Balance Sheet
Asset
Cash 2,197,728 2,660,732 2,855,222 3,209,982 3,536,936 3,704,907 3,870,273 4,088,742 4,282,845 4,420,498 4,686,165 4,743,189 44,257,219
Inventory 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 96,000
Supplies 6,683 6,683 4,483 4,483 4,483 4,483 4,483 4,483 4,483 4,483 4,483 6,683 60,396
Property and equipment 641,439 641,439 641,439 641,439 641,439 641,439 641,439 641,439 641,439 641,439 641,439 641,439 7,697,268
Less: depreciation 130,054 140,058 150,062 160,066 170,071 180,075 190,079 200,083 210,087 220,091 230,095 240,100 2,220,921
Total assets 2,983,904 3,456,912 3,659,206 4,023,971 4,360,929 4,538,903 4,714,274 4,942,747 5,146,855 5,294,511 5,570,182 5,639,411 54,331,805
Liabilities
Long-term borrowing 800,000 800,000 800,000 800,000 800,000 800,000 800,000 800,000 800,000 800,000 800,000 600,000 9,400,000
other borrowing
Total liablities 800,000 800,000 800,000 800,000 800,000 800,000 800,000 800,000 800,000 800,000 800,000 600,000 9,400,000
Equities
Owner's equity
Retained earnings 2,183,904 2,656,912 2,859,206 3,223,971 3,560,929 3,738,903 3,914,274 4,142,747 4,346,855 4,494,511 4,770,182 5,039,411 44,931,805
Total liabilities and owner's equity 2,983,904 3,456,912 3,659,206 4,023,971 4,360,929 4,538,903 4,714,274 4,942,747 5,146,855 5,294,511 5,570,182 5,639,411 54,331,805
108

Balance Sheet
Asset
Cash 5,239,328 6,496,565 8,012,749 9,941,229 12,385,226 15,022,078 17,836,161 20,907,919 24,210,754 27,724,951 31,541,045 35,594,316 214,912,321
Inventory 8,000 11,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 99,000
Supplies 6,683 6,683 4,483 4,483 4,483 4,483 4,483 4,483 4,483 4,483 4,483 6,683 60,396
Total assets 6,145,554 7,415,795 8,936,783 10,875,267 13,329,269 15,976,125 18,800,211 21,881,973 25,194,813 28,719,014 32,545,112 36,610,588 226,430,504
Liabilities
other borrowing
Equities
Owner's equity
109

Balance Sheet
For the Year End December, 31 2014
Asset
Cash 36,325,163 37,218,664 37,575,091 38,132,406 38,769,421 38,955,713 39,127,682 39,363,449 39,564,528 39,744,960 40,051,454 40,403,803 465,232,333
Inventory 11,000 11,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 11,000 105,000
Supplies 6,683 6,683 4,483 4,483 4,483 4,483 4,483 4,483 4,483 4,483 4,483 6,683 60,396
Total assets 37,354,439 38,257,944 38,619,175 39,186,494 39,833,514 40,029,809 40,211,782 40,457,554 40,668,636 40,859,073 41,175,571 41,543,124 478,197,113
Liabilities
other borrowing
Equities
Owner's equity
110

Balance Sheet
Asset
Cash 41,132,535 42,024,175 42,384,043 42,936,708 43,565,540 43,751,831 43,923,800 44,159,568 44,360,646 44,541,078 44,847,572 45,188,562 522,816,059
Inventory 11,000 11,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 11,000 105,000
Supplies 6,683 6,683 4,483 4,483 4,483 4,483 4,483 4,483 4,483 4,483 4,483 6,683 60,396
Total assets 42,281,860 43,183,505 43,548,177 44,110,846 44,749,682 44,945,977 45,127,951 45,373,722 45,584,804 45,775,241 46,091,739 46,447,933 537,221,437
Liabilities
Long-term borrowing 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 0 2,200,000
other borrowing
Total liablities 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 0 2,200,000
Equities
Owner's equity
Total liabilities and owner's

42,281,860 43,183,505 43,548,177 44,110,846 44,749,682 44,945,977 45,127,951 45,373,722 45,584,804 45,775,241 46,091,739 46,447,933 537,221,437
equity
111

Statement of Cash flow
Cash flow from operating activities
Cash received
Cash sale 0 0 265,900 383,100 345,100 217,100 172,900 211,800 265,100 215,200 269,700 328,100 2,674,000
adjust depreciation 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 120,050
Total cash received 10,004 10,004 275,904 393,104 355,104 227,104 182,904 221,804 275,104 225,204 279,704 338,104 2,794,050
Cash paid
cash paid for cost of sales 0 0 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 80,000
cash paid for operating expense 732,679 74,738 77,127 71,327 72,827 78,677 70,677 71,677 70,677 70,477 71,027 77,737 1,539,652
cash paid for income tax (5,080) (4,393) 13,899 22,103 19,338 9,968 7,434 10,087 13,888 10,409 14,186 17,958 129,799
Total cash paid 727,599 70,345 99,026 101,430 100,165 96,646 86,112 89,765 92,566 88,887 93,213 103,696 1,749,450
Net cash flow from operating activities (717,595) (60,341) 176,878 291,674 254,939 130,458 96,792 132,039 182,538 136,317 186,491 234,408 1,044,599
Cash flow from investment activities
Cash received
cash received from sale
Cash paid
cash paid investment on operating
Net cash flow from investing activities
Cash flow from financing activities
Cash received
Borrowing cash 1,000,000 1,000,000
Cash paid
Cash paid 200,000 200000
Interest paid 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 90,000
Total cash paid 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 207,500 290,000
Net cash provided by financing activities 992,500 (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (207,500) 710,000
Net increase(decrease) in cash 274,905 (67,841) 169,378 284,174 247,439 122,958 89,292 124,539 175,038 128,817 178,991 26,908 1,754,599
Cash at beginning of month 0 274,905 207,064 376,442 660,616 908,055 1,031,013 1,120,305 1,244,844 1,419,883 1,548,700 1,727,691 10,519,517
Cash at end of month 274,905 207,064 376,442 660,616 908,055 1,031,013 1,120,305 1,244,844 1,419,883 1,548,700 1,727,691 1,754,599 12,274,116
112

Cash received
Cash sale 577,500 588,300 285,300 459,000 436,100 265,500 254,700 312,300 285,600 224,700 362,400 380,800 4,432,200
Cash paid
cash paid for cost of sales 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 96,000
cash paid for operating expense 935,397

95,333 84,762 70,652 71,852 78,852 79,202 71,202 71,702 71,202 71,002 71,052 98,579
cash paid for income tax 33,542 35,038 14,662 26,891 24,798 12,831 12,635 16,632 14,798 10,549 20,185 19,700 242,263
Total cash paid 136,875 127,801 93,314 106,743 111,650 100,034 91,838 96,335 94,001 89,552 99,237 126,279 1,273,660
Net cash flow from operating activities 450,629 470,503 201,990 362,261 334,454 175,470 172,866 225,969 201,603 145,152 273,167 264,525 3,278,590
Cash received
Cash paid
cash paid investment on administrative
Cash received
Borrowing cash
Cash paid
Cash paid 200,000 200,000
Interest paid 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 90,000
Total cash paid 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 207,500 290,000
Net cash provided by financing activities (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (207,500) (290,000)
Net increase(decrease) in cash 443,129 463,003 194,490 354,761 326,954 167,970 165,366 218,469 194,103 137,652 265,667 57,025 2,988,590
Cash at beginning of month 1,754,599 2,197,728 2,660,732 2,855,222 3,209,982 3,536,936 3,704,907 3,870,273 4,088,742 4,282,845 4,420,498 4,686,165 41,268,629.3
Cash at end of month 2,197,728 2,660,732 2,855,222 3,209,982 3,536,936 3,704,907 3,870,273 4,088,742 4,282,845 4,420,498 4,686,165 4,743,189 44,257,219
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Cash flow from operating

activities
Cash received
Cash sale 628,500 903,300 340,200 518,000 628,100 281,500 256,700 343,700 314,600 293,200 390,600 569,100 5,467,500
Cash paid
cash paid for operating

929,397
expense 89,333 84,762 70,652 71,852 78,852 79,202 71,202 71,702 71,202 71,002 71,052 98,579
Total cash paid 134,865 152,711 96,961 110,712 125,090 101,154 91,978 98,533 96,031 94,347 101,211 139,086 1,342,680
Net cash flow from operating

503,639 760,593 253,243 417,292 513,014 190,350 174,726 255,171 228,573 208,857 299,393 440,018 4,244,870
activities
Cash flow from investment

activities
Cash received
cash received from sale 504,143 1,270,441 1,518,688 1,938,484 2,454,002 2,646,856 2,824,087 3,081,762 3,312,840 3,524,201 3,820,754 26,896,257
Cash paid
cash paid investment on

operating

administrative
Net cash flow from investing

activities
Cash flow from financing

activities
Cash received
Borrowing cash
Cash paid
Cash paid 200,000 200,000
Interest paid 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 90,000
Total cash paid 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 207,500 290,000
Net cash provided by

(7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (207,500) (290,000)
financing activities
Net increase(decrease) in
496,139 1,257,237 1,516,184 1,928,480 2,443,998 2,636,852 2,814,083 3,071,758 3,302,835 3,514,197 3,816,094 4,053,272 30,851,127
cash
Cash at beginning of month 4,743,189 5,239,328 6,496,565 8,012,749 9,941,229 12,385,226 15,022,078 17,836,161 20,907,919 24,210,754 27,724,951 31,541,045 184,061,194
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Cash received
Cash sale 887,600 1,053,700 459,200 679,300 768,000 285,200 261,800 330,900 293,100 270,700 406,300 714,600 6,410,400
Total cash received 897,604 1,063,704 469,204 689,304 778,004 295,204 271,804 340,904 303,104 280,704 416,304 724,604 6,530,450
Cash paid

92,833 84,262 70,652 74,352 77,352 79,202 71,202 71,702 71,202 71,002 71,052 111,600
Total cash paid 159,257 162,704 105,277 124,489 133,488 101,413 92,335 97,637 94,526 92,772 102,310 164,755 1,430,963
Net cash flow from operating

738,347 901,000 363,927 564,815 644,516 193,791 179,469 243,267 208,578 187,932 313,994 559,849 5,099,486
activities
Cash flow from investment

activities
Cash received
Cash paid

administrative
Net cash flow from investing

activities
Cash received
Borrowing cash
Cash paid
Cash paid 200,000 200,000
Interest paid 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 90,000
Total cash paid 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 207,500 290,000
Net cash provided by financing

(7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (207,500) (290,000)
activities
115

Cash received
Cash sale 887,600 1,053,700 459,200 679,300 768,000 285,200 261,800 330,900 293,100 270,700 406,300 714,600 6,410,400
Total cash received 897,604 1,063,704 469,204 689,304 778,004 295,204 271,804 340,904 303,104 280,704 416,304 724,604 6,530,450
Cash paid

95,333 86,262 66,952 79,352 86,152 79,202 71,202 71,702 71,202 71,002 71,052 123,814
Total cash paid 161,372 164,564 101,836 129,139 141,672 101,413 92,335 97,637 94,526 92,772 102,310 176,114 1,455,690
Net cash flow from operating activities 736,232 899,140 367,368 560,165 636,332 193,791 179,469 243,267 208,578 187,932 313,994 548,490 5,074,759
Cash received
Cash paid
cash paid investment on administrative
Cash received
Borrowing cash
Cash paid
Cash paid 200,000 200,000
Interest paid 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 90,000
Total cash paid 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 207,500 290,000
Net cash provided by financing activities (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (7,500) (207,500) (290,000)
116
Chapter 6 Risk Management

117
6.1 Risk analysis

Risk general is a probability or threat of damage, injury, liability, loss or other
negative occurrence. By external or internal vulnerabilities, and which may be
neutralized through pre-mediated action. Fairies Florist will divide to analysis into both
factor and both operations financial and administration strategy which may be positive
affect by measured the impact got from likelihood situation.
6.1.1External force
Risk caused by external forces which Fairies Florist can not expect and can not
control, so Fairies Florist shop had a plan for protect the risk that may happen from
external factor and support the risk that Fairies Florist shop will confront in the future for
the risk that happen from external factors as follows as:
1. Customer need
Satisfy of customer couldn’t measure with the rate of value. Because of
the fairies florist depend with the loyalty of the group of customer. The fresh flower and
the safety cost. I Love Wedding must to risk management for consideration customer
demand is important. So Fairies Florist shop should using by
• Fairies florist try to correct the maximum of the group of customer.
• We concern with the best of process and comfortable with our customer.
• We concern with the benefit of customer.
• The credit of shop of is the important things for business so the
insurance could be prevent the trust of credit.
2. Economic condition
The efficiency of economy can be the factor of our business especially
SMEs business. The cost of flower to calculated with the cross 4 of the cost, if the raw
material have the high cost so the rate of price too high.
• The government support SME investment.
• The SME business not too much so the segment of marketing is not the
difficult thing.
118
From above the reasons, Fairies Florist shop must manage risk by setting
the strategy are appropriate by promote increase sales in during the festival. Moreover
Fairies Florist shop provide variety package for respond to all level of customer demand
which has several levels such as low, middle, and high level for customer decision to
purchase.
3. Technology and communication

The advantage of the communication and technology can be the risk of
logistic cost and the directing of pricing of flower. It can be provide the comfortable for
customer .The convenience of customer could be the factor of flower business and can be
increase the rate of customer.
• The customer could be accepting the goods timely.
• We will send the information to the group of customer to timely in
browser.
• We will extend the source of convenient for the group of customer.
• The logistic of car we’ll accept with the insurance of the wrong doing
of employee in the accident.
4. Competitive condition
The advantage competition could be measure the SMEs business such as

the advantage of idea creation etc. so the Fairies Florist has to depend with the difference
idea creation and the loyalty of customer service. The variety of product and business
and the marketing plan could be increase the efficiency for business.
• We have to extend the maximum of customer group by the choice of

customer and used an idea creation to satisfy with the group of
customer.
• We have to prevent the identity of idea creation of the productivity. (So,
we did analysis in Competition Analysis Chapter 3)
119
5. Safety risk
Risk events are unpredictable by nature, and someone who is at
particular risk of loss due to one of these events may take out a casualty insurance policy
to protect against such damage.
For the building of Fairies Florist shop near a Pee Nuang furniture and Kasikorn bank.
we share the prevention area and the minimum dangerous area for the business and
find the trust of insurance.(detail in chapter4.)
6.1.2 Internal risk force
Internal forces are many causes including as operating risk which executive can
look and control because these risk is under operating of Fairies Florist Shop. Internal
forces as follows as:
6.1.2 Internal Forces
The Owner
The risk can occurs with owner and partner of flower shop which every
organization must be confronting with risk. The characteristic of each person can make
risks including harmony in organization.
These risks occur from many causes.
The conflict of all partners
Absolutely, working together in organization can have problem all the
time because each person has different thinking.
Impatience
Especially, in poor economy nowadays, flower is extravagant thing. The
entrepreneur has not patience to wait customer.
Bad human relation
Human relation is one of service for customer. If entrepreneur have bad
human relation such as sullen, moody, surly, customer will not come to service our shop
surely so it is one important thing when we service customer.
120
1. Human Resources
The risk maybe occurs with employee of flower shop which every
organization must be confronting with risk. The recruitment employee in each position
can make risks. Fairies florist shop can’t predict the performance of employee in each
position that has efficiency or not, because we can select employee from qualification
that suitable for each position only, so it can not know the competency of each employee
immediately. In the deliveryman can get direct risk of outside working, so the risk of
vehicle accident at every time and the flower designer can get risk from equipment in
flower arranging such as accident from scissors, knife etc.
For above reasons, Fairies florist will shop will take care and should give
benefits to employees such as accident insurance. Furthermore, it gives reward to
superbly employee that there responsible and diligent of your duty. Additionally, we can
give salary to employees in over time by working. All this reason, it makes customer
satisfaction and encourage for working. Every employees of Fairies florist shop like
family. It can create harmony the better in organization.
2. Integrity Risk
The honesty and integrity of employees is an important risk for working
which if employees are not honest in responsibility of your assigned. Then, there is not
trust between employers and employees which the business will not progress will not
progress. Therefore, Fairies florist shop should define policy to assign in duty for each
employee. Then, we take care to guide and advisor to employee for working efficiently.
Employee Fraud
The employees of each position have duty to responsibility for working.
However, each employee should honest of their assignment. If there is employee fraud
which it affect to organization as follows:
• Marketing department
Employee in this department is responsible to find customer such
as there is make differentiation channels to promote our store for increase customers.
Then, employee build impressive in our services to customer satisfaction and can
attractive. But, in this department maybe occur employee’s fraud. For example, survey to
find new customer and market, but they are not to do. It can make affect to sales and
market share.
121
From above reasons, employee in this department should to record

information in each day for working. It should to do by team work for creating high
quality of work such as personal relation for products and services by event. Finally,
employees should harmonious.
• Accounting department
Employees are responsible to made financial and accounting.
Employee fraud will often happen easily, because the employees in this department
maybe fail to record accounting, so there is always submit to manager for checking in
every time.
3. Time management risk

When there are many customers come to the store which is more than the
employees can responsible, so these might cause the problems of time management and
other of problems as following:
Delay of delivery
The shop will lose of trust and get dissatisfaction from the customers and
some customers may change the shop. These problems is causes of decrease our revenue.
Solution: The shop has to call to customers to postpone a date of deliver

the product. Moreover the store should give a premium gift to say sorry to customers and
make them know how care of customers that shop is. Then, say sorry and tell them this
problem will not happen again.
Customer is late
If the customers who is already has an appointment is late or does not
come, the store may lose a customer on that day and lose of revenue as well.
Solution: The store has to set up the rules for customers such as “If a
customer who are late, they have to make a new appointment again”
122
Moral
Conditions like to arise from infidelity of the work such as the shareholder about
fraud, so if shareholders haven’t loyalty. It will make decrease sales and profits decrease
of the shop. Some of the shareholders out of a partnership so the financial risk of Flower
shop. It will affect the shareholders stress, cancel of shareholders and it will close down.
So should be to formulate measures to check financial concise Investment plan to ensure
a cover for storage and backup, as the organization's financial system safety plan to spend
appropriately. Increasing importance of transparency in the moral integrity of people in
the flower shop and punish serious fraud cases.
Operational Risk
A risk that all businesses will have to face the inevitable because It is a risk that
occurs in the operation of the business as usual. However, businesses must find ways to
manage these risks to prevent this happening. If you leave the business risk in operations
occur very Performance of the business may not be as expected. That's why the
shareholders of the flower shop down.
Communication
Many shareholder ideas have many reasons if required to provide shareholders
with understanding the problems of consistency and inconsistency less should be
communicated to understand and use reason rather than emotion to talk about the
problem.
5. Financial Risk
Decrease in sale
-If the company’s total sale decreases by 5%, it will be affected to our company’s
sale revenue as follow:
Year 2011 sale revenue is 2,540,300 Baht

123
- If the company sale revenue decreases by 5%, it will be affected to our

company’s net income as follow:
Year 2011 Net income is 1,507,071 Baht
Therefore, if company’s total sale decrease by 5%, it will be affected to our

company’s payback period is 242 days.
- If the company’s total sale decreases by 10%, it will be affected to our

company’s sale revenue as follow:


124

- If the company’s total sale decreases by 15%, it will be affected to our

company’s sale revenue as follow:


125

5,000,000
4,000,000
Year 2011
3,000,000 Year 2012
Year 2013
2,000,000 Year 2014
Year 2015
1,000,000
0
5% 10% 15%
Figure 6.1 Graph show decreases in Total Sales between Year 2011-2015
Increases in interest rate

If interest rate increases by 1%, that is 10%, the payback period is 230 days.
Therefore, if interest rate increases in to 11%, 12%, and 13%, it is no affect much
to our
Increase in cost/expense
- If the company’s cost/expense increases by 5%, it will be affected to our


126

Therefore, if company’s cost/expense increases by 5%, it will be affected to our
company’s payback period is 226 day.
- If the company’s cost/expense increases by 10% it will be affected to our


- If the company’s cost/expense increases by 15%, it will be affected to our


127
6,000,000
5,000,000
4,000,000 Year 2011

Year 2012
3,000,000 Year 2013
Year 2014
2,000,000 Year 2015
1,000,000
0
5% 10% 15%
Figure 6.2 Graph show increases in cost/expense between Year 2011-2015
So, if company’s cost/expense is continuing to increases more than 10%, it will be

affected to our company’s payback period will be longer more.
Finally our company has low finance risks according to various situations because
our business gross profit is very high and then it can overcome any bad situations.
6.2 Conclusion of Risk Management
Risk is the opportunity that Fairies Florist will get loss income or the business can’t
operate successful to target planning. Our company’s risk can divide to 2 parts. That is a
risk from external factor and internal factor so the external factor risk is hard to predict
and can not to control, such as technology risk, economic condition, consumer behavior
and competitor risk. The internal factor risk is we often to confront in the organization,
and that we can control it, such as integrity risk, human resources risk, employee fraud
risk, and time management risk. The last risk is financial risk, such as if our income have
to reduce it is directly to effect to our company’s income will also reduce too, in the same
time, if our company expense increase, it will effect to our company’s pay back period
will have long time. About interest rate is not more effect to our company, because it
effect a little in our income statement, so financial risk is important to our company. We
must always to maintain and control cost, in addition we should to development
marketing strategy of company for attracting more customers, that is to increase our
company net income and our business can continue to survive.
128
Chapter 7 Summary
129
7.1 Summary of project feasibility study
In the past shops flowers are considered likely to grow. Because of fresh flowers
also considered items category not useful in the household consumer products. But
current popularity in sending flowers to the Agency. Joy or sorrow in different occasions.
Business shops flowers expansion in 2 – 3 years ago. Fairies Florist is a start-up a flower
arrange shop and gift shop establishment located in the downtown of Chiangrai province.
It is a location in the downtown to our almost advantage because it has a demand of
flower arrange but no have a business. Fairies Florist also see new avenue to increase the
value to the flowers by meaningful to Fairies Florist or benefit of that type of flowers to
highlight to the market during the main festival that customers want. Therefore, creating
value for the item is another easy way to help encourage the flower shop is to come to the
eyes of those customers. In today's business flowers have priority because moreover to
the beauty and the flowers are also considered other art can create value added to a
product or other categories. It is still a business and can still be interesting investment.
Fairies Florist get marketing strategies are used to analyze market opportunities.
So, unlike the competition in part of the product price channel distribution and
promotion, total sales increased, vegetables, fruit, herbs, and material that are pretty and
different interests in the bouquet of flowers vase flowers basket flower wreath, spheres
and harmony compatible which indicate meaning of grant, Along with providing a
natural container put flowers replaces container that is used by cylindrical bamboo etc.
Containers made from organized supply costs, flowers make it look natural. Harmonious
beauty in unusual and not cause pollution estimating the cash flows is an important step
because it helps entrepreneurs. Flower shop needs to know. The resources funds of
business Flower shop that operation is to allocate financial resources efficiently.
Fairies Florist Shop will contribute 1,000,000 baht to finance the start-up requirements.
Fairies Florist Shop will offer financial institutions an opportunity to review our vision
and strategic focus. It also provides a step-by-step plan for the business start-up,
establishing favorable sales numbers, gross margin, and profitability. So, Fairies Florist
Shop projects the gross margin to be at approximately 97 percent. Sales projection for
2011 is at 2,674,000 baht, increasing to 4,432,200 baht in 2012 and 6,410,400 baht in
2015. Cash-flow analysis, balance sheet, business ratio, break-even analysis, and other
financial details are shown. Fairies Florist Shop's break-even analysis indicates that the
130
firm has a strong balance of costs and sales. For our break-even analysis, we assume
running costs which include our full payroll, rent, and utilities, and an estimation of other
running costs. The chart shows what we need to sell per month.
Fairies Florist Shop projects profits for every month of 2011 to 2015 in addition to
positive growth margins for the same time periods. This business plan assumes an
eventual 67% profit and is built using the following allocations of gross revenue:
• 67% profit
• 11% labor
• 3% inventory
• 16% overhead
• 3% cost of merchandise
In operation time period, will include many expense, such as utility expense per
month in store, and administration cost per month, additional including employee salary.
Our employees will recruit and selected by the company’s qualification that have setting
in position, task and responsibility of employees. We will increase knowledge of
employee and train them to be expert on work, which are they will work effectively on
their job. Fairies Florist concern both of internal and external environment to
measure the risk during an investment by the efficiency strategy. In the part of
external environment: Fairies Florist following the un-expected impact of business
environment e.g. Customer need , Economy condition , Technology and communication
and competitive condition. Risk is the not to expect thing we can not concern. Fairies
Florist concerns the risk both of internal and the external environment. In the addition we
should to develop the marketing strategy to increasing income and the rate of customer in
131
the same time.

Addition, someone would open store flowers, but if located in community
buildings. Major market or the Government District and measure out loud with insurance,
there is a risk that has to be present. Business flowers as a career that can generate
revenue for our business. Although past times the economy is bad, but it is still possible
and likely that Thai people like to send a flower rise because a flower it alternatives are
there meaningful evaluation. That is a more opportunities of Fairies Florist shop.
132
Reference
 The book girl sweet flower shop opened, (girly flower, Niknipa,2009) Available
from;http://www.ubook.msu.ac.th/ecommerce/img_products/7638000003368.png
 Positioning Magazine,( Mr. Ronnachai Singkam,2009) Available from;

http://www.positioningmag.com/images/contentIndex/issue068/cover068.jpg
 Thailand Creative & Design Center (TCDC),2010 Available from;

http://www.tcdc.or.th/files.php?lang=en&act=view&id=4133&fitcrop=90x60
 Chiang Rai Statistical Office, http://web.nso.go.th/eng/link/education.htm
 Chiang Rai Statistical Office ;Statistics of people in Chiang Rai 2010 Available from
http://203.113.86.149/stat/y_stat.html
 Kasikorn-analysis ,info@ksmecare.com Available from;
http://www.ksmecare.com/News_Popup.aspx?ID=9343
 Transportation , NIM TRANSPORT 1988 CO., LTD available by;
SERVICES@NIMTRANSPORT.COM
 Electricity expense, available by; http://www.mea.or.th
 Water bill expense, available by; www.pwa.co.th
 Internet and telephone expense available by; http://www.toteservice.com/thai/default.aspx
 Car insurance available by; http://www.seic.co.th/insure_platinum3_mini_v2.php
 Property for business insurance available by;

http://www.bangkokinsurance.com/insurance/fire_shop_multi-insurance-seller_th.html
 Work shop trainer by Teacher Pitak Hungsajara (Golf teacher) senior professor
available by; http://www.flowerdecor-studio.com
133
 Machine/Tools/Equipment refers by;
o http://www.rama2hand.com
o http://www.tarad.com/kronpreeya
o http://jselectrichome.tarad.com
o http://www.chonburispmart.com
o http://www.sunzoneholding.com
o http://www.aircraftcoffee.com
134
Appendix (A.)
135
General assumptions in Fairies Florist Shop's financial plan indicate the assumption of a
stable economy without any major recessions or booms in Thailand.
General Assumptions
Year 1 Year 2 Year 3 Year 4 Year 5
Plan Month 1 2 3 4 4
Long-term
9.00% 9.00% 9.00% 9.00% 9.00%
Interest Rate
Tax Rate 7.00% 7.00% 7.00% 7.00% 7.00%
Break-even Analysis
Fairies Florist Shop's break-even analysis indicates that the firm has a strong
balance of costs and sales. For our break-even analysis, we assume running costs which
include our full payroll, rent, and utilities, and an estimation of other running costs. The
chart shows what we need to sell per month to break even, according to these
assumptions
Monthly Revenue Break-even 55,757 baht
Assumptions
Average Percent Variable Cost* 5%
Estimated Monthly Fixed Cost 46,464 baht
*Variable cost is included flowers, materials, electricity expense, water expense, Internet and telephone
expense, and car fuel. It is account for 5 percents sale
136
Income Statement
Sales revenue 0 0 265,900 383,100 345,100 217,100 172,900 211,800 265,100 215,200 269,700 328,100 2,674,000
Cost of sales 0 0 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 80,000
Gross income 0 0 257,900 375,100 337,100 209,100 164,900 203,800 257,100 207,200 261,700 320,100 2,594,000
Operating Expenses
Selling & Administstrative Expenses 62,570 52,750 49,340 49,340 50,840 56,690 48,690 49,690 48,690 48,490 49,040 53,550 619,680
Depreciation 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 120,050
Income before interest and taxes (72,574) (62,754) 198,556 315,756 276,256 142,406 106,206 144,106 198,406 148,706 202,656 256,546 1,854,270
Income(loss)before Income taxes (80,074) (70,254) 191,056 308,256 268,756 134,906 98,706 136,606 190,906 141,206 195,156 249,046 1,764,270
Taxes Incurred (7%) (5,605) (4,918) 13,374 21,578 18,813 9,443 6,909 9,562 13,363 9,884 13,661 17,433 123,499
Net profit (66,969) (57,836) 185,182 294,178 257,443 132,962 99,296 134,543 185,042 138,821 188,995 239,113 1,730,771
retained earings (66,969) (124,806) 60,376 354,554 611,997 744,960 844,256 978,800 1,163,842 1,302,663 1,491,658 1,730,771 9,092,104
137
Income Statement
Sales revenue 577,500 588,300 285,300 459,000 436,100 265,500 254,700 312,300 285,600 224,700 362,400 380,800 4,432,200
Cost of sales 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 96,000
Gross income 569,500 580,300 277,300 451,000 428,100 257,500 246,700 304,300 277,600 216,700 354,400 372,800 4,336,200
Operating Expenses

72,820 62,250 50,340 49,340 56,340 56,690 48,690 49,190 48,690 48,490 48,540 73,867
Depreciation 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 120,050
Taxes Incurred(7%) 33,542 35,038 14,662 26,891 24,798 12,831 12,635 16,632 14,798 10,549 20,185 19,700 242,263
Net profit 453,133 473,008 202,294 364,765 336,958 177,974 175,370 228,473 204,107 147,656 275,671 269,229 3,308,640
retained earnings 2,183,904 2,656,912 2,859,206 3,223,971 3,560,929 3,738,903 3,914,274 4,142,747 4,346,855 4,494,511 4,770,182 5,039,411
138
Income Statement
Sales revenue 628,500 903,300 340,200 518,000 628,100 281,500 256,700 343,700 314,600 293,200 390,600 569,100 5,467,500
Cost of sales 8,000 11,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 99,000
Gross income 620,500 892,300 332,200 510,000 620,100 273,500 248,700 335,700 306,600 285,200 382,600 561,100 5,368,500
Operating Expenses
General & Administrative 66,820 61,250 53,140 51,640 56,340 56,690 48,690 49,190 48,690 48,490 48,540 79,211 668,691
Depreciation 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 120,050
Taxes Incurred(7%) 37,532 56,948 18,309 30,860 38,238 13,951 12,775 18,830 16,828 15,344 22,159 32,507 314,283
Net profit 506,143 764,098 250,747 417,496 515,518 192,854 177,230 257,675 231,077 211,361 301,897 439,378 4,265,476
retained earnings 506,143 1,270,241 1,520,988 1,938,484 2,454,002 2,646,856 2,824,087 3,081,762 3,312,840 3,524,201 3,826,098 4,265,476
Income Statement
Sales revenue 887,600 1,053,700 459,200 679,300 768,000 285,200 261,800 330,900 293,100 270,700 406,300 714,600 6,410,400
Cost of sales 11,000 11,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 11,000 105,000
Gross income 876,600 1,042,700 451,200 671,300 760,000 277,200 253,800 322,900 285,100 262,700 398,300 703,600 6,305,400
Operating Expenses

67,320 61,750 53,340 51,840 54,840 56,690 48,690 49,190 48,690 48,490 48,540 83,888
Depreciation 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 120,050
Taxes Incurred (7%) 55,424 67,441 26,625 42,137 48,136 14,210 13,132 17,934 15,323 13,769 23,258 42,155 379,546
Net profit 743,851 903,505 361,231 567,319 647,020 196,295 181,973 245,771 211,082 190,436 316,498 567,553 5,132,536
retained earnings 743,851 1,647,356 2,008,587 2,575,906 3,222,926 3,419,221 3,601,195 3,846,966 4,058,049 4,248,485 4,564,983 5,132,536
139
Fairies Florist Shop \
Income Statement
Sales revenue 887,600 1,053,700 459,200 679,300 768,000 285,200 261,800 330,900 293,100 270,700 406,300 714,600 6,410,400
Cost of sales 11,000 11,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 11,000 105,000
Gross income 876,600 1,042,700 451,200 671,300 760,000 277,200 253,800 322,900 285,100 262,700 398,300 703,600 6,305,400
Operating Expenses

72,820 63,750 49,640 56,840 63,640 56,690 48,690 49,190 48,690 48,490 48,540 96,102
Depreciation 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 10,004 120,050
Taxes Incurred(7%) 55,039 67,301 26,884 41,787 47,520 14,210 13,132 17,934 15,323 13,769 23,258 41,300 377,459
Net profit 738,736 901,645 364,672 562,669 638,836 196,295 181,973 245,771 211,082 190,436 316,498 556,194 5,104,809
retained earnings 5,871,273 6,772,917 7,137,589 7,700,258 8,339,094 8,535,389 8,717,363 8,963,134 9,174,217 9,364,653 9,681,151 10,237,345
140
Appendix (B.)
141
Car insurance
ประกันภัยรถยนตภาคสมัครใจ แพลทตินั่ม 3 พลัส
ประเภทกรมธรรม แพลทตินั่ม 3 พลัส
แพลทตินั่ม 3 พลัส 7,000.-
เปนอีกหนึ่งกรมธรรมรูปแบบใหมจากอาคเนย ที่ใหความคุมครองพิเศษเหนือกวาซึ่งนอกจาก
ความคุมครองสําหรับความเสียหายของคูกรณีแลว ยังคุมครองความเสียหายสําหรับตัวรถของทาน
ในกรณีที่เกิดความเสียหายอันเนื่องมาจากการชนกับยานยนพาหนะ ทางบกดวยวงเงินคุมครองสูงสุดถึง 150,000 บาท
ซอมรถสาเหตุจากรถชนรถ ดวยวงเงินสูงสุดถึง 150,000 บาท
ประหยัดเงินดวยเบี้ยประกันเพียง 7,000 บาท (รถทุกประเภท)
รับเฉพาะรถสวนบุคคล (เกง, ตู, ปคอัพ) อายุไมเกิน 20 ป
ไมตองตรวจสภาพรถ หรือถายรูป
ซอมอูในเครือที่มีมากกวา 400 แหงทั่วประเทศ

142
Fire insurance (workplace)
ประกันอัคคีภัย (สําหรับสถานประกอบการ)
เพราะเหตุการณที่ไมคาดคิดอาจเกิดขึน้ โดยไมคาดฝน สรางหลักประกันที่มั่นคง
สําหรับธุรกิจของทานตั้งแตวันนี้ เพื่อความอุนใจวาธุรกิจของทานจะกลับคืนมาจาก
เหตุการณ ที่ไมพึงประสงคโดยเร็ว
โครงการรักษบานสรรพภัย การประกันอัคคีภัย สําหรับสถานประกอบการที่รวบรวมความคุมครองครอบคลุมอุบัติภัยตางๆ ไว
อยางเหมาะสม
คุมครอง รานคา และ สถานประกอบการ
สํานักงาน คลินิก แฟลต
หอพัก สมาคม สโมสร
โรงเรียน วิทยาลัย โรงรับจํานํา
รานตัดผม/เสริมสวย รานอาหาร รานกาแฟ
รานตัดเสื้อ รานซักรีด/ซักแหง รานถายรูป
รานวีดีโอ รานคา ฯลฯ
หมายเหตุ.- เฉพาะรานคาที่มีการกอสรางผนังอาคารดวยปูน
ทรัพยสินที่คุมครอง ไดแก
1. สิ่งปลูกสราง (ไมรวมรากฐาน) รวมสวนตอเติมปรับปรุงอาคาร อาคารยอย รั้ว กําแพงและประตู

2. เฟอรนิเจอร เครื่องตกแตง เครื่องใชและอุปกรณไฟฟา รวมถึงทรัพยสินสวนตัวตางๆ
3. ทรัพยสินอื่นๆ เชน สินคาภายในบาน เครื่องมือ และอุปกรณสําหรับประกอบการ

143
ความคุมครองมาตรฐาน วงเงินคุมครอง
ไฟไหม ชดใชตามความเสียหายที่เกิดขึ้นจริง
ฟาผา สูงสุดไมเกินจํานวนเงินเอาประกันภัย
การระเบิดของแกสที่ใชเพื่อการอยูอาศัย
ความคุมครองพิเศษจากโครงการนี้ วงเงินคุมครอง (บาท)
ภัยลมพายุ ชดใชตามความเสียหายที่เกิดขึ้นจริง
ภัยยวดยานพาหนะ สูงสุดไมเกินจํานวนเงินเอาประกันภัย
ภัยทางอากาศยาน
ภัยเนื่องจากน้ํา (ไมรวมถึงน้ําทวม)
ภัยระเบิด
ไฟไหมปา
แผนดินไหว
ลูกเห็บ
ความเสียหายของเครื่องใชไฟฟา 20,000
โบราณวัตถุหรือศิลปวัตถุอันมีคา 15,000
อื่นๆ เชน คาซอมแซมตัวอาคารที่มีสาเหตุจากการโจรกรรม, คาค้ํายัน รื้อถอน ทําลาย และขนยายซากทรัพยสิน, คาใชจายใน
การดับเพลิง, คาใชจายเพื่อการปองกันภัยอาคารที่ไดรับความเสียหายซึง่ อยูระหวางรอการซอมแซมหรือสรางใหม
ประกันอัคคีภัย คุมครอง...ที่เขาใจ
กรุงเทพประกันภัย ขอมอบความคุมครองที่พิเศษกวา เฉพาะโครงการประกันอัคคีภัย สําหรับสถานประกอบการ
ดวยเงื่อนไขความคุมคาที่พิเศษสุด ดังนี้
1. ชดใชคาเสียหายตามมูลคาปจจุบันของทรัพยสิน โดยไมมีการหักคาเสื่อมราคาใด ๆ
2. คุมครองแมกรณีที่จํานวนเงินเอาประกันภัยของทานต่ํากวามูลคาทรัพยสินที่แทจริง แตไมต่ํากวา 80% ของมูลคา
ทรัพยสิน ทานจะไดรับการชดใชคาเสียหายเต็มตามมูลคาของทรัพยสิน (ไมนําหลักสวนเฉลี่ยจากการประกันภัย
มาใชในการจาย คาเสียหาย)
3. คุมครองความสูญเสีย หรือเสียหายของทรัพยสินที่มีการเพิ่มเติม หรือเปลี่ยนแปลงภายหลังจากที่ไดแจงเอาประกันภัยไว

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3.3.4 Promotion Strategy ....................................................................................................... 27

1.1 Background and Significance of the project

1.2 Project objectives

• To study a general current of flower shops business

1.3 Benefits of project

• To learn about the situation of flower shops business

1.4 Operations methods

3. Study competition analysis and marketing feasibility as follows:

4. Study the technical process in florist business as follows:

5. Study the financial feasibility of florist business as follows:

6. Study and analysis risk of flower shops business in Chiang Rai.

7. Summary the feasibility of a flower shops business in Chiang Rai.

1.5 Time frame of study

Table: 1.1 Time frames, since November 2009 - February 2010

Operations November December January February

Chapter 2 Industry Profile

2.1 Nature of Industry

2.2. Situation of Industry

Figure 2.2 Chiangrai flower festival

The Florist: Life with Flowers (Mini Exhibition)

TCDC Resource Center, Thailand Creative & Design Center (TCDC)

Thailand Creative & Design Center (TCDC), 2010

Figure 2.3 Life with flowers (Mini Exhibition)

2.3 Product and Service

• Flower & Gift set

Table Figure 2.4 Flower flesh products and Events decoration

Basket flower gift

Funeral decoration Events other

Wedding Event Decoration

5. Flower wedding or other event

Table Figure 2.5 classifying a group of customer

Class level Group Income

2.6.2 Business level

2.6.3 Business Strategy

2.6.4 Functional Strategy

Human resource strategy

Marketing Feasibility Study

3.1 Marketing Analysis

3.1.1 General Environment Analysis

Figure 3.1 Graph show Rate of inflation

The impact of inflation for SME business

3.1.2 Competition Analysis (3C Analysis)

Table : 3.1 NUMBER OF POPULATION FROM REGISTRATION RECORD

Municipal area 223,215 107,221 115,994 302,145 145,878 156,267

Chiang Rai Statistical Office

Customer buying behavior

A Memorable Gift with an Emotional Boost

The Most Popular Flower Gifts

Men and Women

Florists most popular flower source

Online flowers purchases

What matters most?

o Advice and recommendations

Total Worker Business Student unemployed

1,194,933 548,770 148,104 23,526 474,533

3.2 STP Analysis

3.2.1 Market Segmentation

Statistics of people in Chiang Rai 2010

Figure 3.2 Statistic of customer segmentation

3.2.2 Target analysis

Class level Group Percentage Income

3.3.3 Position Analysis

3.3 Marketing Mix Strategy