UGC Sponsored Two-Day National

Conference on “Industry-Institution
Partnership in Higher Education :
New Directions and Paradigms”
on Feb 17-18, 2011
Jointly Organised by
SGC & AMUCT, Mangalore
“ Industry Institution Partnership in Commerce
and Management Education”
Prof Chowdari Prasad, TAPMI Manipal
 February 18, 2011
Shree Gokarnanatheshwara College,
Gandhinagar, Mangalore - 575003

7/11/2013 Management Education 2

 HARVARD BUSINESS SCHOOL

7/11/2013 Management Education 3

7/11/2013 Management Education 4
 Indian Management Gurus –
CK Prahalad & Sumantra Ghoshal

7/11/2013 Management Education 5

 DEEPAK JAIN & TARUN KHANNA

7/11/2013 Management Education 6

Lalu, V Govindarajan, Arindam Chaudhuri, Sam
Pitroda and Adesh Jain

7/11/2013 Management Education 7

 Why Management?

7/11/2013 Management Education 8

Evolution Of Management Thought

Classical Approaches Contemporary Approaches

1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000

Systematic Administrative Quantitative Systems Contingency Current and

management management management theory theory future revolutions

Scientific Human Organizational

management relations behavior

Bureaucracy

7/11/2013 Management Education 9

 Who are they? MBAs?

7/11/2013 Management Education 10

MANAGEMENT :
WHAT IT MEANS?
• A COLLECTIVE NOUN TO REFER ALL THOSE
PEOPLE AT THE TOP OF AN ORGANISATION;
• A SYSTEM OF AUTHORITY TO WHOM CERTAIN
RIGHTS AND PRIVILEGES ARE GIVEN TO A GROUP
OF PEOPLE
• REFERS TO PARTICULAR ACTIVITIES LIKE
SCIENTIFIC MANAGEMENT, OR TO A SPECIAL
CLASS OF PEOPLE – MANAGEMENT VS LABOR

7/11/2013 Management Education 11

 ADMISSION TESTS &
COACHING CENTRES
• CAT (IIMs) • Career Forum
• CART (R A I)
• MAT (AIMA) • Career Launcher
• XAT (SLRI)
• NMAT (Narsee Monjee) • TIME
• SNAP (Symbiosis)
• IBSAT (ICFAI Hyderabad) • Career Planner
• ATMA
• GMAT • IMS
• CET – Mumbai, AP, etc
• KMAT - Karnataka • Professional Tutorials

7/11/2013 Management Education 12

 Different Types of Management
Institutes/Business Schools in India
• IISWBM (April 25, 1953) • ISB, Hyderabad
• IIMs – Eleven…..(4 new) • UNIVERSITY DEPTs
• IIFT, NEW DELHI • IITs , NITs– DEPTs
• MDI, GURGAON • IISC., BANGALORE
• XLRI, JAMSHEDPUR • GREAT LAKES CHENNAI
• IRMA, ANAND • NIRMA, AHMEDABAD
• MICA, AHMEDABAD • ICFAI, HYDERABAD
• EDII, AHMEDABAD • SYMBIOSIS, PUNE
• NAARM, MANAGE, HYD • NMIMS, MUMBAI
• NIBM PUNE, NEIBM... • SP JAIN, TAPMI, IMI, IIPM
• IPE, HYDERABAD • ALLIANCE.....................
• IIFM, BHOPAL ..... • BHARATIDASAN .........

7/11/2013 Management Education 13

 Some more….
• IGNOU, NEW DELHI • NITIE, MUMBAI
• INSTITUTE FOR • UNION BANK SCHOOL OF
PETROLEUM MGT, MGT, BLR
GUJARAT • MIT-SOG, PUNE (T N
• INDIAN SCHOOL OF SESHAN, EX-CEC)
MINES, DHANBAD • VAIKUNTH MEHTA
• CANARA BANK SCHOOL NATIONAL INSTT. OF COOP
OF MGT, Bangalore MGT, PUNE
• TATA INSTITUTE OF • Indian Institute of Health
SOCIAL SCIENCES Care Management &
Research, Jaipur/Bangalore
7/11/2013 Management Education 14
 Balancing Act?

7/11/2013 Management Education 15

 Management Degrees/Diplomas :
Different Types
• MBA, MBM, MFM, MMM, MHRM,……
• GLOBAL MBA
• EXECUTIVE MBA
• FELLOW PROGRAM / PH.D.
• PGDBA (Business Admn)
• PGDBF (Banking & Finance)
• PGDBM (Business Mgt)
• PGDEM (Entrepreneurship Mgt)
• PGDFM (Forest Management)
• PGDPM (Plantation Mgt)
• PGDHM (Hotel Management)
• PGDRM (Rural Management)
• PGDM (Management)
• PGDIM (Insurance Management)
• PGPRM (Retail Management)
• PGDM (Health Care)
7/11/2013 Management Education
• AGRI BUSINESS MGT
• ADVERTISING MGT
• BUSINESS, BANK MGT
• COMMUNICATION
• EVENT, EX-IM MGT
• FISHERIES,
• FOREST MGT
• HOSPITAL ADMINISTRATION
• HOTEL MANAGEMENT
• INFORMATION, INSURANCE
• PHARMACEUTICAL MGT
• PLANTATION MGT
• PETROLEUM MGT
• RETAIL MANAGEMENT
• RURAL MANAGEMENT
• TRANSPORT MGT
16
 Is Management a Music Band?

7/11/2013 Management Education 17

 MANAGEMENT - COURSES
• ASSET MANAGEMENT
• BANK MANAGEMENT
• BRAND MANAGEMENT
• BUSINESS MANAGEMENT
• CHANGE MANAGEMENT
• EXPORT IMPORT MANAGEMENT
• FINANCIAL MANAGEMENT
• GENERAL MANAGEMENENT
• HUMAN RESOURCES MANAGEMENT
• MARKETING MANAGEMENT
• PRODN & OPERATIONS MANAGEMENT
• PERSONNEL MANAGMENT
• PERFORMANCE MANAGEMENT
• PORTFOLIO MANAGEMENT
• PRODUCT MANAGEMENT
• RETAIL MANAGEMENT
• RISK & INSURANCE MANAGEMENT
• SALES & DISTRIBUTION MGT
• STRATEGIC MANAGEMENT

7/11/2013 Management Education 18

 Some more ……..
• Change Management
• Crisis Management
• Customer Relationship Mgt
• Defence Management
• Funds Management
• Issue Management
• Inventory Mgt
• Knowledge Mgt
7/11/2013 Management Education
• Materials Management
• Project Management
• Supply Chain Management
• Talent Management
• Total Quality Mgt
• Travel & Tourism Mgt
• Treasury Management
• Wealth Management
19
 About TAPMI, Manipal
• Founded as MIM in 1980 by Shri T A Pai
• Later known as TA Pai Management Instt
• First Program commenced in 1984
• Currently celebrating Silver Jubilee…..
• New / Modern Campus in January 2009
• World class facilities in Library / IT / Hostels…
• Other programs – e-Gov., MESM., Healthcare
• Over 2,500 Alumni in high places all over world
7/11/2013 Management Education 20
 Commerce & Management Education
• Economics is mother of Management domain

• Education in Commerce deals with Economics,

Commerce, Accounting, Statistics, Banking
Taxation, Costing, Marketing, Sales, etc

• Management Education has grown into almost

all spheres in Business and Industry / Services
7/11/2013 Management Education 21
 Management Education
• IISWBM offered earliest in Mgt. Edn., in 1953
• Indian Institutes of Management – Calcutta and
Ahmedabad followed by Bangalore initially…
• Later Lucknow, Indore, Kozhikode and Shillong
• Now, Rohtak, Ranchi, Raipur and Trichy…
• Bodies like AICTE, Departments of Higher
Education, Assn’ of Indian Universities (AIU),
AIMS, AIMS-International, AMDISA, EPSI, DEC
(Distance Education Council), UGC., etc…
7/11/2013 Management Education 22
 B-School Rankings
• Magazines…Outlook, Business World, Business
Today, Business India, The Week, Career 360,
Indian Management, CSR., Business Barons, etc..
• Market Research Agencies…Neilsen, IMRB.,
• Credit Rating Agencies…DnB., CRISIL, etc.,
• Newspapers….Business Standard, Indian Express,
Dainik Bhaskar,
• E-portals : mbauniverse.com; Silicon India.com;
pagalguy.com; mbapursuit.com;
7/11/2013 Management Education 23
 Admissions to MBA / PGDM
• Announcement of CAT, MAT, XAT, GMAT etc.,
• Application – eligibility, fee, submission, online
and offline, expenses as also time / decision
• Preparation – Time, Expenditure, Coaching …
• Shortlisting – dates, parameters, calls for GDPI
• Selection – payment of fee – residential ??
• Resigning from jobs, availing of Bank Loans, etc

7/11/2013 Management Education 24

 Contemporary Curriculum
• Universities typically freeze syllabus, books,
examination pattern, etc.
• Autonomous PGDM Institutions offer
contemporary curriculum in consultation with
the Industry Experts – HRM, Finance, Marketing,
IT and other areas at senior level
• Course system (Semesters /Trimesters or Terms),
continuous evaluation, letter grade system

7/11/2013 Management Education 25

 Entry of Foreign Universities?
• Recent phenomenon

• Reputation?

• Admission Criteria? Curriculum, exams pattern?

• Employability, fee structure, cultural gaps, etc.

7/11/2013 Management Education 26

 At Cross Roads?
• Recent Notification of AICTE (Dec 2010)
• Various issues under discussion
• Unilateral decision not collaborative?
• Even the Corporates have not been taken into
confidence
• Privatisation, Liberalisation and Globalisation?
• Thanks for your attention.

7/11/2013 Management Education 27