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Top Ten Hotels Using Social Media in 2010

Top Ten Hotels Using Social Media in 2010

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The top ten hotels from around the world who are using social media to effectively engage their audience. From Foursquare to Facebook, these hotels have successfully integrated social media into their marketing mix.
The top ten hotels from around the world who are using social media to effectively engage their audience. From Foursquare to Facebook, these hotels have successfully integrated social media into their marketing mix.

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Published by: hospitalitymarketing on Feb 19, 2011
Copyright:Attribution Non-commercial


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Top 10 Uses of social media in the hotel industry in 2010

Wynn las vegas and encore amped up their customer service efforts with the help of geolocation app, foursquare. Monitoring foursquare helped the hotel identify guests and treat them on a more personal level. The hotel's blush nightclub also offered guests who check-in a free glass of champagne.

The Four seasons used the social photo sharing site flickr to create a community and spur on conversation about its brand new hotel in denver. The Flickr group denver's 1111 tower invited photographers to document the building of the hotel, creating buzz as soon as the hotel broke ground.


Starwood hotels created a dedicated site for web cameras, streaming live footage from some of the brand's most famous locations. roomwithaview.com integrated its comments system with facebook which allowed cross platform exposure.

The Carlton hotel in new york used linkedin to promote their services for executive events and conferences. The hotel made linkedin a hub for crm related activities. Linkedin's emphasis on business networking provided the perfect platform for attracting high end corporate clients.

The Fairmont Chateau Whistler used Twitter to encourage its guests to suggest a new package for the hotel. Followers of @fairmontwhistlr designed a Twinter Travel Package that featured a fondue dinner and horse carriage ride. Fans of the Canadian hotel felt empowered by the hotel's willingness to listen to suggestions.

Club med Ixtapa Pacific held a week long foodie blog fest. The event featured seminars by 8 famous food bloggers and generated tons of free press for the all inclusive resort. The hotel was also able to attract new guests who may not have otherwise considered club med.

Club Med Bloggers

Tailor made hotel in buenos Aires Argentina linked to its facebook page with a giant qr code in a street side window. People passing by were encouraged to scan the code with their mobile device in order to “like” the hotel on facebook. The hotel gained facebook fans from the promotion as well as creating an unexpected photo spot in buenos aires.

The standard hotel brand solidified its reputation for hosting the jetset when it partnered with the company topguest to offer a one week complimentary stay to anyone who checked-in with topguest at all four standard hotels within a week. topguest later expanded to a variety of hotels like intercontinental.

Joie de vivre, a chain of boutique hotels in California created a youtube contest based around the theme “road trippin' California”. The winning videos were selected by a public vote, which further spread the hotel's influence. Winners received a free stay at multiple joie de vivre hotels.

The roger smith in new york city stimulated conversation about the boutique hotel's brand by launching rogersmithlife.com. The site is a media rich magazine blog aggregating social media, guest reviews, lifestyle pieces, and multimedia from guests and employees.

What can we learn from these 10 outstanding examples in 2011?


Don't just settle for an ordinary presence on Twitter or Facebook. The companies who made this list truly strove for an extraordinary experience.


Talk Less, Engage More The social media trend setters of 2010 allowed their guests to control the conversation, building a more engaged community.


Don't be afraid of failure. Working in such a new medium requires experimentation. It sometimes takes risk to reap rewards.


It never hurts to have great people working on your behalf.

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