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Dixon Ticonderoga-Victim Of
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Globalization
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Case Study Assignment
Resource Person:
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Mr. Abid Saeed
Submitted by:
Muhammad Mubeen Bahoo
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(01-220091-009)
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Dixon Ticonderoga-Victim of Globalization
Strategies
Dixon can make arrangements for cheap labor and material outside the USA
like other companies do.
Dixon can make strategic alliances with Chinese.
Tarrif quota strategy can be imposed on Chinese to get leverage for more
time.
Dixon also needs to focus on branding its products in order to create
brand loyalty rather creating a breed of price sensitive customers.
Innovation of new variety should be done by Dixon.
To have a competitive edge over Chinese companies Dixon should have
focus on R & D department.