You are on page 1of 3

qwertyuiopasdfghjklzxcvbnmqwertyui

opasdfghjklzxcvbnmqwertyuiopasdfgh
jklzxcvbnmqwertyuiopasdfghjklzxcvb
nmqwertyuiopasdfghjklzxcvbnmqwer
tyuiopasdfghjklzxcvbnmqwertyuiopas
dfghjklzxcvbnmqwertyuiopasdfghjklzx
cvbnmqwertyuiopasdfghjklzxcvbnmq
Dixon Ticonderoga-Victim Of
wertyuiopasdfghjklzxcvbnmqwertyuio
Globalization

pasdfghjklzxcvbnmqwertyuiopasdfghj
Case Study Assignment
Resource Person:

klzxcvbnmqwertyuiopasdfghjklzxcvbn
Mr. Abid Saeed

Submitted by:
Muhammad Mubeen Bahoo

mqwertyuiopasdfghjklzxcvbnmqwerty
(01-220091-009)

uiopasdfghjklzxcvbnmqwertyuiopasdf
ghjklzxcvbnmqwertyuiopasdfghjklzxc
vbnmqwertyuiopasdfghjklzxcvbnmrty
uiopasdfghjklzxcvbnmqwertyuiopasdf
ghjklzxcvbnmqwertyuiopasdfghjklzxc
Dixon Ticonderoga-Victim of Globalization

Briefly explain the impact of globalization on Dixon Ticonderoga?


Suggest some strategies to overcome the problems faced by the
company due to globalization.

Dixon Ticonderoga Company, founded in the 18th Century, located in downtown


New Jersey. The company is providing ubiquitous No.2 yellow pencil to the
whole USA. It is well known product of the company in USA. The company
recently faced noticeable trend in sales decline and losing market share due
to the entrance of china’s products. Globalization created opportunity for
china but became threat for Dixon Company. When companies go global they have
to face many problems, but if they overcome them they get successful. Same
happened with China and USA based company, China succeeded and Dixon failed
due their own weaknesses. China had cheap labor and resources to sell their
product with same quality but cheaper in price as compared to Dixon’s pencil.
When we expand our business we have to focus on all our threats and
opportunities (porter’s five forces model, 1985) if we don’t properly
overcome these threats of new entrants and threats of suppliers etc. we face
problems like Dixon had. No matter how you pressurize by imposing duties and
penalties on new entrants. Now the Dixon has to overcome this problem by
devising certain strategy.

Strategies

Dixon can make arrangements for cheap labor and material outside the USA
like other companies do.
Dixon can make strategic alliances with Chinese.
Tarrif quota strategy can be imposed on Chinese to get leverage for more
time.
Dixon also needs to focus on branding its products in order to create
brand loyalty rather creating a breed of price sensitive customers.
Innovation of new variety should be done by Dixon.
To have a competitive edge over Chinese companies Dixon should have
focus on R & D department.

You might also like