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Published by Varun Rakesh

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Published by: Varun Rakesh on Feb 21, 2011
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Comparison between reebok s and lakhani product developet

Reebok is a us based company and akhani is india based shoe manufacturing . rebook has their market all over the globe but lakhani has presence in india only. Lakahani manufacture shoes for asdidas from past ten years. Reebok has also presence in india . reebok make product from shoes to sports apperal . I have mention here their stratigies towards product development . diffrence between their size . I have first mention reeboks product development process and after that lakhani . I have given picture of reeboks product . rpresentation by chart that how much market share reebok have comparison to lakhani . and in which area they have more emphasis in product development process . I have given here more emphasis on reebok about their product development process coparison to lakhani

Reebok’s Overview

Reebok’s principal business activity is to design, development & worldwide marketing of high quality footwear, apparel & equipment. • • • • Distributed around the world: (Asia, Australia, Canada, Europe, Latin America, and the United States) Reebok is 3rd largest seller of athletic footwear and athletic apparel in the world. Remain market leader since 1996 Employees: 9,102 only in USA.


they were the most expensive running shoes on the market. 1890s. soccer. Paul Fireman. In 1979. baseball. track and field and other sports. he was in business making shoes by hand for top runners. named for an African gazelle. Reebok began its partnership with golfer Greg Norman." 1950-80 • In 1958. that year at price $60. a partner in an outdoor sporting goods distributorship. Reebok equally involved in sports by creating several new footwear and apparel products for football. Reebok made a strategic commitment to align its brand with a selected worlds most talented athletes. resulting in the creation of The Greg Norman Collection. In the late 1990s.1890-1930's • • • • Reebok's United Kingdom-based ancestor company for athletes those wanted to run fast. The family-owned business proudly made the running shoes worn in the 1924 Summer Games by the athletes celebrated in the film "Chariots of Fire. spotted Reebok shoes at an international trade show.S. He negotiated for the North American distribution license and introduced three running shoes in the U. Joseph William Foster made first known running shoes with spikes. Late 90’s Reebok and the National Football League announced an exclusive partnership • • • Logo Development . • 1990 • In 1992. By 1895. two of the founder's grandsons started a companion company that came to be known as Reebok.

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