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Presented by Ajit kumar soni
Cooking Butter Emmental Cheese Gouda Cheese Malai Paneer (cottage cheese) Frozen and Tinned Utterly Delicious Pizza AMUL Amrakhand Amul Gold Milk AMUL Mithaee Gulabjamuns AMUL Mithaee Gulabjamuns Mix AMUL Mithaee Kulfi Mix Amul Taaza Double Toned Milk Amul Lite Slim and Trim Milk Amul Fresh Cream Amul Shakti Toned Milk . Cardamom) Fresh Milk Amul Fresh Milk Low Fat Bread Spread. Almond Pistachio.Product Mix Width Width Bread Spreads Butter Cheese Shredded Pizza Cheese Desserts AMUL Shrikhand (Mango. Saffron.
Width Cooking Amul / Sagar Pure Ghee Amul Malai Paneer Mithai Mate Pro-biotic Dahi Masti Dahi Utterly Delicious Pizza Health Drink Nutramul Milk Drinks Amul Kool Millk Shaake Amul Kool Amul Kool Cafe Kool Koko Nutramul Energy Drink Amul Kool lavoured Bottled Milk Amul Kool lavoured Tetra Pack Powder Milk Amul Spray Infant Milk Food Amul Instant Full Cream Milk Sagar Skimmed Milk Powder Sagar Tea Coffee Whitener Amulya Dairy Whitener Amul Shakti Health Food Drink .
. desert. Example: The total number of items are 8. milk drinks. health drink. powder milk & fresh milk. bread spreads . cooking.Product-Width The width of a product mix refers to the total number of items in the mix. cheese .
Product-length The length of a product mix refers to the total number of items in the mix. .
.Product Depth The depth of a product mix refers to how many variants are offered of each product in the line.
25 Rs.60 Rs.122 Rs.Amul s Product Depth Name of Product Amul butter Amul butter Delicious table margine Delicious table margine Amul light lowfat breadspread Amul cheese Amul cheese slices Amul cheese Amul pizza cheese Amul gouda cheese Variants 100gm 500gm 100gm 500gm 200gm tube 400gm 200gm 1 kg block 200gm 1 kg Price Rs.233 Rs.13 Rs.440 .117 Rs.77 Rs.55 Rs.32 Rs.
Line stretching occurs when a company lengthens its product line beyond its current range.Line stretching Every company s product line covers a certain part of the total possible range. The company can stretch its line down market. up-market or both ways. .
Priced at Rs.Example : Amul is now aggressively adopting the down market stretch by introducing ( CHHOTA AMUL.) . to individual of low income group. 5 to take advantage of the Bottom of the Pyramid i.e.
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