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Identifying who dislikes television advertising: Not by demographics alone. Journal of Advertising Research, 34 p. 1. Ewing, Michael T., Foster, Charles, Du Plessis, Erik (2001 p. 2). Cinema Advertising Reconsidered. Journal of Advertising Research, 41 p. 1. Mittal, B. (1994). Public assessment of TV advertising: Faint praise and harsh criticism. Journal of Advertising Research, 34(1), p. 1 Internet Fox, R. F. (2001, November). Warning Advertising May Be Hazardous to Your Health: Ads Pose a Threat to Physical, Emotional, Social, and Cultural Well-Being. USA Today (Society for the Advancement of Education), 130, 62+. Retrieved October 1, 2006, from Questia database: http://www.questia.com/PM.qst?a=o&d=5002426205 UID: trevathantim@yahoo.com Password: Welcome Frisman, P. (2005). Movie Advertising and Starting Times. OLR Research Report. Retrieved November 13, 2006, from http://www.cga.ct.gov/2005/rpt/2005-R-0091.htm Goldstein, P. (2005) The Big Picture: Now Playing: A Glut of Ads. (L.A. Times, July 12, 2005). http/www.latimes.com/business/custom/admark/la-et-goldstein12jul12,1,35978.story (The above link is no longer accessible, but recorded for the article below as a reference within the text) http://bigpicture.typepad.com/comments/2005/07/declining_movie.html Nadar, R. (2003). Opposition to On-screen Commercials. Commercial Alert Web Site Retrieved Nov. 13, 2006, from http://www.nomovieads.com Peele, S. (1995). , Fisch v. Loews Cineplex Entertainment Group Retrieved February 23, 2003, from http://www.nomovieads.com Robertson, A. (2001) Movies Houses Build Ad Business. The Business Journal (July 6, 2001 v21 i41 p3).Retrieved September 30, 2006 from Infotrac database: http://www.infotrac-college.com UID: trevathantim@yahoo.com Password: pxflfq2b7m

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Ruskin, G. (2006). Ad Creep. Retrieved November 13, 2006, from http://www.commercialalert.org/issues/culture/ Schudson, M. (1984). Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society. New York: Basic Books. Retrieved October 1, 2006, from Questia database: http://www.questia.com/PM.qst?a=o&d=88989576 Velocity Cinema Advertising (1998). The Genesis of Movie Theater Advertising Revisited, Retrieved October 5, 2007, http://www.movieadvertising.com/cinema_ads.html

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