References Journals Alwitt, Linda F. & Prabhaker, Paul R. (1994, p. 1).

Identifying who dislikes television advertising: Not by demographics alone. Journal of Advertising Research, 34 p. 1. Ewing, Michael T., Foster, Charles, Du Plessis, Erik (2001 p. 2). Cinema Advertising Reconsidered. Journal of Advertising Research, 41 p. 1. Mittal, B. (1994). Public assessment of TV advertising: Faint praise and harsh criticism. Journal of Advertising Research, 34(1), p. 1 Internet Fox, R. F. (2001, November). Warning Advertising May Be Hazardous to Your Health: Ads Pose a Threat to Physical, Emotional, Social, and Cultural Well-Being. USA Today (Society for the Advancement of Education), 130, 62+. Retrieved October 1, 2006, from Questia database: UID: Password: Welcome Frisman, P. (2005). Movie Advertising and Starting Times. OLR Research Report. Retrieved November 13, 2006, from Goldstein, P. (2005) The Big Picture: Now Playing: A Glut of Ads. (L.A. Times, July 12, 2005). http/,1,35978.story (The above link is no longer accessible, but recorded for the article below as a reference within the text) Nadar, R. (2003). Opposition to On-screen Commercials. Commercial Alert Web Site Retrieved Nov. 13, 2006, from Peele, S. (1995). , Fisch v. Loews Cineplex Entertainment Group Retrieved February 23, 2003, from Robertson, A. (2001) Movies Houses Build Ad Business. The Business Journal (July 6, 2001 v21 i41 p3).Retrieved September 30, 2006 from Infotrac database: UID: Password: pxflfq2b7m


Ruskin, G. (2006). Ad Creep. Retrieved November 13, 2006, from Schudson, M. (1984). Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society. New York: Basic Books. Retrieved October 1, 2006, from Questia database: Velocity Cinema Advertising (1998). The Genesis of Movie Theater Advertising Revisited, Retrieved October 5, 2007,


Sign up to vote on this title
UsefulNot useful