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The Corporate Social Media Summit NYC 2011

The Corporate Social Media Summit NYC 2011

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Published by Nick Johnson
This is a brochure for the 2011 Corporate Social Media Summit - taking place in New York on June 21st and 22nd.

You can download your own copy at http://bit.ly/g698un

The conference features ONLY corporate speakers. Companies like Dell, Kodak, Besy Buy, PepsiCo, Coca Cola, American Express, Newell Rubbermaid and Dell are all sharing best practice and insight.

Last year, 95% of our 170+ attendees said they learn stuff they could use back in the office to improve their own social media strategy.

If you'd like to find out more, head to http://bit.ly/g698un
This is a brochure for the 2011 Corporate Social Media Summit - taking place in New York on June 21st and 22nd.

You can download your own copy at http://bit.ly/g698un

The conference features ONLY corporate speakers. Companies like Dell, Kodak, Besy Buy, PepsiCo, Coca Cola, American Express, Newell Rubbermaid and Dell are all sharing best practice and insight.

Last year, 95% of our 170+ attendees said they learn stuff they could use back in the office to improve their own social media strategy.

If you'd like to find out more, head to http://bit.ly/g698un

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Published by: Nick Johnson on Feb 22, 2011
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11/30/2011

“The very best social media conference I’ve attended in the last year”

Stacy DeBroff, CEO, Mom Central

The Second Annual

Corporate Social Media Summit 2011

Leverage the power of social media for better marketing, customer engagement and enhance profitability
Two-day business conference, 21-22 June 2011 The Helmsley Hotel, New York City

usefulsocialmedia.com/newyork
Get exclusive insight from our senior corporate speaker lineup including:

A practical and interactive business conference built for a corporate audience:

How to leverage social media to turbo-charge customer engagement

and build lasting relationships

How to effectively embed social media throughout your company and construct
a more cohesive strategy

your bottom line

Assess your social media impact and monetize to boost

media strategy

Location based social media’s impact on your future social

Learn and share with an exclusively corporate community:

– speakers are leading strategists from multinational corporations – sessions are designed to enhance and improve your corporate media strategy – and success – topics have been requested by your peers and deal with the major issues affecting your company today – and tomorrow

LOOK INSIDE to see our extensive array of top quality speakers and social media shaping agenda

Dear colleague
Social media is out there, transforming the business world.

Do you understand the importance of social media to your business? Then you need to attend the Corporate Social Media Summit. Why?:

That’s why you need to be here: The 2011 Corporate Social Media Summit.
Social media — facebook, twitter, and beyond — is transforming the way businesses communicate and interact with their customers. As a business professional, if you fail to fully understand and completely commit to leveraging social media in your business, you are at a major disadvantage. Whether you do or do not have a social media presence, you need to hear and see how the social media pioneers and your peers are using this revolutionary technology. Today, thousands of companies worldwide are leveraging the power of social media to get closer to their customers and become more effective, efficient, and profitable enterprises: • 7% of major corporations are increasing their 7 social media presence in 2011. • 9 of the 100 largest Fortune 500 corporations 7 are using social media as a major channel of their marketing, communications – and customer service. efficiently than ever before. Even better, the feedback you get will give you insights into the needs and wants of your customers that you can only get through social media. Insights that will help you develop better, customer-sensitive products and services—and gain a competitive edge.

1. Targeted, relevant learning
An exclusively business focused conference agenda – created from months of research with senior practitioners and strategists

Good enough is not good enough anymore.
The Corporate Social Media Summit is the only conference that gives you the insights and strategies to profitably harness the power of social media across your whole company. It’s the only social media conference that lets you profit from the knowledge and experiences of senior corporate practitioners – and gain insights and best practices that you can take back to your own office and implement immediately. Every session on our agenda has been requested exclusively by your peers, the ‘in-house’ practitioners and strategists shaping the future of social media. If your company works has a social media presence – or not – this is the conference you need to attend. • here are four themes to equip you with the T knowledge, skills, and best practices to ensure your company’s social media strategy is a success for 2011 and beyond. • ur speakers are seasoned social media O professionals from big business; Whole Foods, Kodak, Coca Cola, PepsiCo, Best Buy; giving you in-depth insight into what makes their social media so successful and giving you practical information that you can apply in your business immediately. • he conference offers 12 hours of dynamic and T interactive sessions across a range of formats. • ou’re guaranteed abundant networking time to Y share and learn from your peers and gain insights. Do not miss this opportunity to get out on the leading edge of corporate social media. Not attending can mean missing where your customers— and revenues—are going in 2011 and beyond.

2. Engage with your community
A meeting place for corporate social media movers and shakers. Over 170 big corporates attended last year - like NASCAR, Dunkin’ Brands, Hertz, Cadbury and Desigual

3. Insights that will shape your future
Get best practice and advice from over 20 large corporations at the forefront of corporate social media

Why are these companies doing this? Social media is where their customers live:
• n the U.S., internet users spend up to 25% I of their online time at social media sites. This phenomenon is catching fire globally And in 2011 social media will stop being just about marketing. It’s about totally engaging your customers, understanding what they want, and delivering products and services they need: • n 2011, 73% of the companies polled will I use social media for more than marketing and communications. • 7% of the social media teams within corporations 5 are in departments other than marketing. • 0% of companies in the U.S. now use social 7 media for customer care.

4. Get the answers you need straight from your peers:
Every session has inbuilt question time and interactivity as standard

5. An independent forum
Our agenda is the product of primary research, and it is entirely independent. We are not here to sell you solutions/ software/services. You will receive a well-balanced, innovative and informative briefing to enable you to make the best decisions for your business

Your customers now expect you to be fully using with social media for far more than pushing out marketing messages.
Social media is now an integral part of your competition’s marketing and customer relations strategy. If you’re not on track to integrate it within your business, you will get left in the dust. Case in point: there are companies and brands that now have more than 18,000,000 friends on facebook. Clearly, the potential for maximum customer communication and retention is there. For the first time ever, social media gives your company a warm, human channel to engage, respond, and personalize customer service more effectively and

6. Measure social media value for you
Get solid advice from peers on how to define social media’s effectiveness for your company – and make your CFO smile

Sincerely,

Will Taylor Useful Social Media

What makes this event better than all the other social media conferences out there?

“GREAT day at #CSM10 today!!”
Radian 6

Simple. An exclusive focus on business.
Too many events in this area are populated by ‘social meda gurus’ (read service providers and consultants) as speakers, and discuss ‘social media issues’ in the broadest possible terms. They’re barely relevant to a corporate audience at all.
The Corporate Social Media Summit is different. Why?

• • •

Designed for you – the corporate.
3 months of research to ensure every session speaks directly to a corporate audience.

• •

High end discussion
The conversation is on how to take your business to the next level with advanced topics and high end strategy.

Unrivalled networking opportunities
Last year Samsung, Air France KLM, Publix and McDonalds were some of the 170+ in attendance.

A proven track record of success
95% of past attendees say they learnt useful strategies and best practice at the Corporate Social Media Summit.

Best practice from leading corporate peers:
All speakers are from big corporates with skin in the game experience.

20+ of the leading strategists in corporate social media – in one place
Coca Cola
Ashley Brown Director of Digital Communications

AT&T
Christopher Baccus Executive Director of Digital and Social Media

Pfizer
Kate Bird Director, Corporate Internet Communications

Office Max
Mark Andeer Vice President of Brand Strategy

Best Buy
Gina Debogovich Director and Social Media Leader

Dell
Richard Binhammer Head of Social Media and Corporate Reputation Management

Union Pacific
Tim McMahan Head of Web Team

South West Airlines
Alice Wilson Manager of Social Marketing

Hewlett Packard
Michael Procopio Social Media Strategist

American Express
Laura Fink Vice-President Social Media

Web Trends
Hope Frank Chief Marketing Officer

Marriott
John Wolf Head of Digital

Turbo Tax
Chelsea Marti Social Media Manager

Newell Rubbermaid
Bert DuMars Vice President E-Business and Interactive Marketing

Adobe
Maria Poveromo Director of Social Media

Web Trends
Justin Kistner Senior Social Media Manager

SAP
William Robb Director Global Social Media Marketing

Kodak
Tom Hoehn Director of Interactive Marketing

Whole Foods
Bill Tolany Head of Social Media

Epic PR Group
Adele Cehrs President

Citi
Paul Butcher Head of Digital

PepsiCo
Josh Karpf Senior Manager, Digital Media Communications

AND MANY MORE!

DAY ONE 21 June 2011 The Future is Now: How to leverage social media to turbo-charge customer engagement and build lasting relationships Effectively expand social media throughout your company and construct a more cohesive unit

Improve customer retention with a more comprehensive and advanced engagement strategy
As social media has grown, so have the amount of people engaging with companies on sites like Facebook and Twitter. If you’re a social media manager, you probably have big groups of followers who have ‘liked’ you in one way or another. Today, whilst growing your social media fan base is still crucial – retention is just as important. It’s the new acquisition. And, with this new reality come new challenges. How do you keep up the relationship - and keep customers coming back for more? In this session, you will learn how three huge and very different brands have created a large following, kept it engaged, and reaped the rewards: • Maximize interactions: Learn the most productive ways to interact with your customers and communities • Retain your audience with quality content: Discover the latest innovations and how to use their power • Humanize your brand: Move from a faceless corporation to trusted friend Coca Cola Director of Digital Communications Ashley Brown Union Pacific Head of Web team Tim McMahan American Express Vice-President Social Media Laura Fink

How to ensure that you can use what you hear to drive brand strategy
Using social media correctly, a company can collect a vast amount of business critical data quickly and (relatively) easily. But turning that data into something you can use to inform brand strategy is what will give your company a competitive advantage. The potential to influence product design, better understand your customers, and map out a more robust future strategy is huge. Kodak is a leader in this very area. In this session, you will discover how they have developed models to convert what they hear to what they say. • Stop, Look, LISTEN: Learn techniques for finding the best data and being in the right places. Don’t miss out on the conversation • Who should be doing the listening? Get a look at successful listening models and how to apply them to your teams • Discover Aural Espionage: Embed your company into a community and discover brand perceptions by monitoring the right channels • See how sharing is caring: Convert the results of your monitoring into a format other departments can use effectively Kodak Director of Interactive Marketing Tom Hoehn

Lay the groundwork for future success: Where to embed social media at your company
Social media’s rapid adoption by 79% of the Fortune 100 is just the beginning. Up to now, 96% of companies have used social media pretty much exclusively for marketing and communications. But over 2011, 75% of companies plan on extending their use of social media – and using it for things like employee engagement, product development and customer service. Social media will become the force that is now uniting teams, engaging employees, and accelerating product development. If you want to keep ahead of the curve, you need to think about embedding social media throughout your business. What do you want to use social media for? And where should you draw the line? One thing is certain - you need to look beyond your marketing and comms department. In this session, Dell will demonstrate how they did just that: • Be resourceful: Put the correct measures and resources in place to deal with growth and customer demands • Find the right place: Discover where you need to embed social media in your company - and where you shouldn’t • Promote internal cohesion: Clear the lines for better internal communication and company harmony Dell Head of Social Media and Corporate Reputation Management Richard Binhammer South West Airlines Manager of Social Marketing Alice Wilson

Leverage social media for better customer care and to humanize your brand
Everyone knows that good customer service leads to positive sentiment about your company. It’s a fantastic way for your company to improve its brand reputation. And with the advent of corporate social media, customer service has changed almost beyond recognition. Social media can enormously enhance your ability to spot and address customer complaints – and turn your most fervent critics into your biggest advocates. In this session you’ll learn how Best Buy - whose Twelpforce program is a great example of customer service through social media - capture and retain long term customers. Most importantly, you’ll learn how to apply their lessons to your business: • Build a better customer service team: Optimize resources to train and create a successful customer care unit • Transform your business: Learn how social media ensures your customer care program promotes the best attributes of your employees and your company ethos • Manage crisis more easily: See how integrating social media into customer service helps to turn critics into brand ambassadors Best Buy Director and Social Media Leader Gina Debogovich Office Max Vice President of Brand Strategy Mark Andeer

Multiple Identities: How to handle different social media while maintaining brand identity and unity
Having a strong, clear brand identity is crucial. And in corporate social media it is becoming ever more difficult. There are a huge number of different platforms and presences you need to manage. How do you ensure a unified message across such a fragmented communications landscape? In this session, Marriott and Newell Rubbermaid will address exactly this question. Marriott – the leading hotel chain – will demonstrate how they’ve promoted three of their biggest brands across various channels and engaged on a variety of platforms. The Newell Rubbermaid family extends across over 40 brands, B2C and B2B. They will discuss an innovative technology they have developed, something that has the potential to shape how large corporations handle their social media presence for years to come. • Be clear now: Make that differentiation between brands and learn how to better manage them • Manage multiple services over multiple platforms: See how to align the best platforms to the best products and maintain an effective social media presence • Make the right decisions: Learn how to decide what merits social media promotion and what doesn’t • Keep up appearances: Ensure that your core company message doesn’t get lost when spread across so many social media platforms Marriott Head of Digital John Wolf Newell Rubbermaid Vice President Bert DuMars

Avoid hot water: Design and implement guidelines for employee social media activity
Negative publicity is bad for business. As we all know social media has the capacity to create a tremendous amount of it from the smallest mistake. And if you look at recent examples, there’s a worrying trend of these mistakes being made by your employees. Examples: Chipotle in the US and Vodafone in the UK. If you have 20,000 employees, that’s 20,000 things that can go wrong. You need to ensure your employees know the rules of the game and how to play to win. In this session, Citi and Pfizer will share their insights on how to avoid mistakes and ensure that your team understands company policy and strategy. • Let go of the reins: Learn how to maintain a balance between employee engagement and company policy • Avoid problems: See the best examples of social media policy to guide employees through a potential minefield • Train for success: Discover how to train your staff to effectively match customer needs on social media • Prosper in a regulated industry: Learn how to thrive within today’s regulatory framework Citi Head of Digital Paul Butcher Pfizer Director, Corporate Internet Communications Kate Bird Epic PR Group President Adele Cehrs

The earlier you book, the less you pay: Register by the 25th March to SAVE $400!

DAY TWO 22 June 2011 Monetize your social media efforts and assess their success

A look at the personnel: The best model for organizing social media expertise at your company
Every company has different requirements when it comes to social media. So it follows that the structure of social media expertise at your company is personalised for you. Choose the right model of organization and you have an efficient, responsive social media team that ensure you reach your goals. Get it wrong, and you expend a lot of energy for very little result. So how do you choose which model works best? Is a ‘hub and spoke’ system correct? Or is a ‘social media silo’ better? In this session we’ll discuss how you should organise your internal resources: • Find the right location: Where does your social media team live and who’s in it? • Make one size fit all: Learn how to use your resources for maximum productivity • Tune into new channels: Marketing was traditionally the focus of your social media team. Is that changing? • Get the right person for job: Discover who makes a good advocate of social media and how you to identify that person • Achieve maximum productivity: See how to strategically allocate your resources and establish best practices SAP Director of Global Social Media Marketing William Robb

Find the diamonds in the rough: How to collect the right data for your company to drive your social media strategy
Social media monitoring delivers a wealth of data. One of your challenges is turning the fire hose of information into a stream of relevant data that you can use to answer the big question: how much proven success are we seeing? You need to sift through an awful lot of information, and identify the critical sets of data that show that your social media strategy is making a positive impact. In this session, AT&T and Adobe will demonstrate and help you to monitor the right things and ensure you can track your social media success: • Find the right balance: Learn how to identify and use the right metrics to match your organization’s goals with your social media strategy • Learn how to translate innovation into revenue: Keep your focus on ROI, while promoting experimentation and innovation • Turn data into decisions: See how to use data to make solid and informed business decisions AT&T Executive Director of Digital and Social Media Christopher Baccus Adobe Director of Social Media Maria Poveromo

Turn followers into dollars: How to find the path from ‘likes’ to your bottom line
Social Media is a new weapon to add to your sales armoury. But how do you drive sales without ruining a relationship with the customer? In this session we’ll look at ways to maximise your company’s use of social media to drive sales. We will be learning from Whole Foods, the master of converting fans into consumers. • Learn the nuts and bolts: Walk through the basics of how to take advantage of your relationship with your customers • See how money talks: Get proof from a fiscal perspective that social media adds to the bottom line through real sales • Profit from staying in touch: Discover the true value of a ‘like’ and ‘re-tweet’ and what that means for your business model Whole Foods Head of Social Media Bill Tolany

A look at location: How will it impact your future social media strategy?
A recent Microsoft study showed that globally 51% of people using smartphones had used a location based service and 62% were aware of it and interested in using it. That’s a lot of potential customers. And that’s why a successful location based social media strategy is the ‘holy grail’ for 2011. Yet those successfully harnessing this potential can be counted on one hand. Many companies aren’t even considering it – thinking that it’s not relevant to their business, or just a fad. However, innovative strategies from companies like Starbucks and McDonald’s are proving that this view is often misguided. In this session we will examine the potential barriers (both actual and mental) for a successful location based social media strategy. Learn how to apply it to your business model, improve engagement, and increase R.O.I. PepsiCo is one of the first companies to use location based social media. And they do so without having a ‘bricks and mortar’ location – so offer hope to other companies not simply looking to drive increased footfall. Attend this session and learn: • Does it work for you?: Can location-based social media ever be applicable if you don’t have a physical location? • What is the secret for success: What models have worked in the past and what can be learnt from them • Get the right metrics: Learn how to measure successes in location based social media PepsiCo Senior Manager, Digital Media Communications Josh Karpf Web Trends Chief Marketing Officer Hope Frank Web Trends Senior Social Media Manager Justin Kistner

What is ‘social media ROI’ – and how does it apply to you?
Seeing social media deliver dollar and cent return on investment is about the most contentious issue in corporate social media. And now the days of corporate social media use as experimental have long since passed. Your bosses are increasing the pressure on you to show bang for your buck. But is ROI the right metric to use? How do you judge it? In this session, learn how ROI models are being applied to justify and prove the effectiveness of social media. • Crack the ROI Conundrum: Learn the alternative ways of measuring ROI – is it more than dollars? • Become a student in ROI 101, 2011: Discover the latest models that big businesses are using to gauge success • See what it takes to make it pay: Gain insights into what your social media efforts need to achieve bottom line results—and results beyond ROI Hewlett Packard Social Media Strategist Michael Procopio Turbo Tax Social Media Manager Chelsea Marti

“Great day one of the Corporate Social Media Summit! Pumped for tomorrow – the schedule looks awesome”
Lisa D’Aromando, Social Media Manager, Sprint

“I normally find social media events frustrating - they don’t provide content on my level. This event was different. I learned new things... because of the real world experience and expertise”
Kelly Feller, Senior Social Media Strategist, Intel

The only social media conference designed exclusively for a corporate audience!

Who you’ll meet
At the Corporate Social media summit you will have the unique opportunity to connect with unrivalled numbers of peers from across large corporates in the US. It is a forum for the best practitioners and strategists to share experience and learn from each other. Extensive networking time and interactive forums mean you’ll be leaving with a multitude of new contacts to bounce ideas off. Don’t take our word for it, have a look at last year’s attendees: Sony McDonald’s Samsung Microsoft Sears Nokia BASF Intel Mars Virgin Mobile USA NASCAR Dunkin’ Brands General Motors Timberland
28% Service Providers

Who’s in the Room?

Seniority of Attendees
19% Vice Presidents 4% CEOs 3% Others

9% Senior Managers 2% Other 65% Corporates 24% Directors 41% Managers

5% Journalists and Instituitions

Hertz Johnson & Johnson Polo Ralph Lauren Panasonic Air France KLM Calvert Investments Prudential Financial

Gulf Power Company SunLife Financial Siemens Frito-Lay Nationwide Prudential Insurance Halliburton

Desigual Amazon.com US Bank BAE Systems New York Life Insurance Sunny Delight Beverages AMD

WhiteWave Foods Cabot Creamery AllState Insurance Canon

AND MANY MORE!

What do your peers think of the conference?
“Day Two proving to be very insightful. Happy to be here”
Stacy Parker, Manager - Community Outreach, Norfolk Southern

“Conf has ended. What great content for us Corp social media types. Thanks”
Kelly Feller, Social Media Strategist, Intel

“Great people sharing great information”

“I’ve definitely learned a lot from the amazing folks you had on board”
Lisa D’Aromando, Social Media Manager, Sprint

Gulsah Boye, Social Media and Digital Strategist, Hertz

“Excellent opening remarks from Citi and PepsiCo”
Lincoln Wood, Southern Co

“Great!”
Esteban Contreas, Social Media Manager, Samsung

“Exceeded my expectations, attendees were a wealth of info”
Chris Lorence, Chief Marketing Officer, ICBA

“Good stuff coming from Corporate Social Media Summit in NY: 20+ speakers”
Ellen Seebold, Founder, Seebold Marketing Communications

Join the conversation! You can follow us at:
@usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup

Catch Every Presentation...
It can be difficult to catch every word of every presentation - and with the expertise on offer, you’ll want to. We will record every presentation so you don’t miss a thing. Simply purchase a Premium Pass when you register. You’ll be given access to the online video within 10 days of the event.

REGISTER NOW IN 3 EASY STEPS
The Second Annual

CORPORATE SOCIAL MEDIA SUMMIT, 21-22 June 2011 The Helmsley Hotel, New York City

Register for a Premium Pass on the form opposite!

1 Choose Your Pass
Standard
• Access to all super-panels, workshops and case studies • Networking lunch and coffee breaks • Evening drinks reception + Access to presentation slides post-conference
Book by 25th March Book by 29th April Full price

Save Big with our Group Discounts
Take advantage of Useful Social Media’s unique team discounts. Every third person in your group comes for half price.

Premium
• Access to all super-panels, workshops and case studies • Networking lunch and coffee breaks • Evening drinks reception + MP3s of every session at the conference
Book by 25th March Book by 29th April Full price

Contact the Useful Social Media team on +1 800 814 34 59 or info@usefulsocialmedia.com

20+ Hours of Networking
Meeting key figures from within the industry in person can be an invaluable experience. We know that a formidable chunk of you have networking as your primary reason for attending. The Summit is designed to maximize networking time - with highlights including a networking party on the close of day one - Tuesday June 21st. Over 20 hours of applied discussion time will take place over the 2 days. You’ll also have the chance to arrange meetings with other attendees before the event.

$1400 SAVE $400 $1650 SAVE $150 $1800

$1600 SAVE $400 $1850 SAVE $150 $2000

2 Give us Your Contact Details
First name: Last name: Telephone: Email: Address:

Solution and Service Providers – ever find yourself asking these questions?
• Where can I find new customers for my social media analytics products and services? • Which emerging challenges will offer my business lucrative opportunities going forward? • Which partnerships will allow me to take my solutions into new markets and add significantly to my bottom line? Well ask no more! Secure a sponsorship or exhibition package at the Corporate Social Media Summit and you’ll be guaranteed to meet and do business with your focused and senior audience of corporate executives with a responsibility for social media strategy – all of whom need your solutions and services! The Corporate Social Media Summit offers an excellent range of sponsorship and exhibition opportunities to suit every need and budget. We can literally tailor-make a sponsorship package to your needs – meaning you speak, build your band or organize meetings with the leading figures in the CSM space. DO not miss out on the unrivalled opportunity to do business and secure sales from the CSM industry.

Position/Title:

Company: ZIP:

3 Register Your Place
CALL US:

+1 800 814 34 59
FAX US:

EMAIL US: register@usefulsocialmedia.com VISIT OUR WEBSITE: www.usefulsocialmedia.com

+1 800 814 34 60

Contact or email Andrew Bold today: Call 1 800 814 3459 ext 7188 or email andrew.bold@usefulsocialmedia.com

TERMS & CONDITIONS Places are transferable without any charge. Cancellations after 22nd April 2011 incur an administrative charge of 25%. If you cancel your registration after 20th May 2011 we will be obliged to charge the full fee. Please note – you must notify Useful Social Media in writing of a cancellation, or we will be obliged to charge the full fee. The organizers reserve the right to make changes to the programme without notice. All prices displayed are exclusive of VAT unless otherwise stated, but VAT will be charged, where applicable, at the prevailing rate on the invoice date and the relevant details will appear on the invoice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT

“Terrific Corporate Social Media 2010”
Ashley Brown, Director of Digital Communications, Coca Cola

The Second Annual

Corporate Social Media Summit 2011

Leverage the power of social media for better marketing, customer engagement and enhance profitability
Two-day business conference, 21-22 June 2011 The Helmsley Hotel, New York City

usefulsocialmedia.com/newyork
5 reasons you can’t afford to miss out:

A practical and interactive business conference built for a corporate audience:
Coca Cola Ashley Brown
Director of Digital Communications

Marriott John Wolf
Head of Digital

Turbo Tax Chelsea Marti
Social Media Manager

1 Unrivalled speak line-up:
See 20+ senior representatives from Best Buy, Coca-Cola, AT&T, Pfizer, Dell and many more!

Best Buy Gina Debogovich Director
and Social Media Leader

Adobe Maria Poveromo
Director of Social Media

SAP William Robb Director
Global Social Media Marketing

American Express Laura Fink
Vice-President Social Media

Whole Foods Bill Tolany
Head of Social Media

PepsiCo Josh Karpf Senior Manager,
Digital Media Communications

2 Fill your contact book:
12+ hours of networking opportunities with a senior targeted audience of social media professionals

Newell Rubbermaid Bert DuMars
Vice President

Citi Paul Butcher
Head of Digital

Office Max Mark Andeer
Vice President

3 Prepare for the future:
What you’ll learn will shape your forward strategy for years to come

Kodak Tom Hoehn Director
of Interactive Marketing

Pfizer Kate Bird Director, Corporate
Internet Communications

South West Airlines Alice Wilson
Manager of Social Marketing

AT&T Christopher Baccus Executive
Director of Digital and Social Media

Union Pacific Tim McMahan
Head of Web team

Dell Richard Binhammer

Head of Social Media & Corporate Reputation Management Sponsor

Hewlett Packard Michael Procopio
Social Media Strategist

AND MANY MORE!

4 Find answers to your questions: Unparalled opportunity to ask the burning questions that matter to you 5 Best practice and benchmarks: Get practical insights from companies that have been there and done that

Co-sponsor

LOOK INSIDE to see our extensive array of top quality speakers and social media shaping agenda

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