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Ryan Thornburg

University of North Carolina



Photo by Thomas Roche

Photo by Thomas Roche

Interactive
Multimedia
On Demand

•  Discussions with •  Interview with •  Link text to “baseball cards” of
subjects
subjects
key players or organizations

Who?
•  On social media: “Who •  Hyperlinked FAQ

else?” &“Who isn’t?”

•  Simulation games
•  Use video to •  Link verbs in story to
What?
show action
multimedia or archives

•  Hyperlinked FAQ

•  Share memories
•  Animate the pace
•  Timeline of documents

When?
•  Database search by date

•  Hyperlinked FAQ

•  Localize discussion •  Show/hear the •  Multimedia map

groups
scene

Where?
•  Database search by zip

•  Geo-aware context for mobile

•  Post-publication •  Interviews
•  Answer reader questions

discussions with
Why?
subjects

•  Hyperlinked FAQ

•  Games, especially multi- •  Animate the •  Answer reader questions



How?
player
process

•  Hyperlinked FAQ

Reporters
Producers

Be transparent.
Investigate your reporters.

Share ideas. Show examples.


Share ideas. Show examples.

Demand deadlines.
Demand deadlines.

Do video. But get help.


Lighting isn’t everything.

Give up the data early.


Include them in your QA plan.

Once it launches no changes.


You will need to update it.

Re-cap 30 days after launch.


Re-cap 30 days after launch.