HIMSS’11

Fast Train, Slow Tracks

Presentation for: mobihealthnews webinar

Date: February 10, 2011

By: John Moore

John@chilmarkresearch.com

February 25, 2011 Copyright: Chilmark Research© 1

 Chilmark Research
  Founded in 2007
  Based in Cambridge, MA
  Chilmark’s Sole Focus is Healthcare IT
  Current Research Areas Include:
  mHealth (Provider & Consumer), Health Information
Exchanges (HIEs), IT Architecture for ACOs, Cloud
Computing, Connected Health (biometrics, Clouds, & HIS),
Analytics/BI, Consumer Engagement
  Services Offered:
  Market Research - Adoption & Technology Trends
  Self-sponsored and client sponsored reports
  Strategic Advice
  Market/Competitive analysis, trends, vendor viability,
business plan development, go-to-market strategies

February 25, 2011 Copyright: Chilmark Research© 2

 Agenda

  mHealth Overview
  mHealth in Enterprise Report
  Published Nov. 2010
  More
information at:
www.ChilmarkResearch.com

  HIMSS
  What to Expect
  Looking Ahead

February 25, 2011 Copyright: Chilmark Research© 3

 Today Content is Leading mHealth App

February 25, 2011 Copyright: Chilmark Research© 4

 Frenetic Physician Adoption of Mobile Devices

February 25, 2011 Copyright: Chilmark Research © 5

 Touchscreen-Tablet => Saturation by 2015

% Physicians with Touchscreen Tablets

[CAGR=44%]

100%

80%

60%

40%

20%

0%
2010 2011 2012 2013 2014

February 25, 2011 Copyright: Chilmark Research© 6

 mHealth is Two Distinct Markets

Both Modalities will be Used by Clinicians

February 25, 2011 Copyright: Chilmark Research© 7
 Looking Back

  HIMSS’09
  MU:We’ll Help You
Get Your $$$
  All Promises
  Little Reality

  HIMSS’10
  I’m an HIE, No I am
  No Clarity
  Only Confusion

February 25, 2011 Copyright: Chilmark Research© 8

 HIMSS’11: Searching for the Unicorn

  All About ACOs

  Every Vendor will Claim
to Get You There
  Keep your hand on your
wallet/purse

“ACO’s are like unicorns. Everyone

knows what they look like and no
one’s ever seen one.”
Robert J. Margolis, MD
Former Chair NCQA

February 25, 2011 Copyright: Chilmark Research© 9

 mHealth @HIMSS’11 - Game of Catch-up

  Rapid Adoption:
Most Caught
Flat Footed
  Vendors, CIOs
  Physicians
Demanding Access
  Haphazard
  Citrix Receiver Common

February 25, 2011 Copyright: Chilmark Research© 10

 iPad this, iPad that

  iPad Apps
Proliferate Exhibit
Hall
  Access Clinical Apps,
e.g. EHR, PACs
  Rudimentary

  Think of it as:
  iPad 1.0

February 25, 2011 Copyright: Chilmark Research© 11

 Less Focus on Smartphone

  iPad & Other Touchscreen

Tablets Take Center Stage
  Smartphone Apps Focus on:
  Communication

  Alerts

  Decision Support

Combined, Powerful Tools to Facilitate Care

February 25, 2011 Copyright: Chilmark Research© 12

 Moving Beyond EHRs:
Flexible, Mobile & Personal

  From Monolithic to Modular

  Flexible Platforms Enable Ability to Invoke Discrete Apps
for Specific Needs
  Point of Care Delivery
  Mobility Provides Anytime, Anywhere Access
  Requires Creative Thinking
  Provide Personalization
  Minimize IT Burden

What Job is the Clinician Trying to Accomplish?

February 25, 2011 Copyright: Chilmark Research© 13

 Final Thoughts

  All Major Vendors Putting

mHealth on Product
Roadmap
  Next Stage of MU is Not
Stage 2 or Stage 3
  Adoption and Use
  Mobile’s Enabling Role
  ACO Cheerleading is
Meaningless
  Analytics is Not
  Nor is Decision Support

February 25, 2011 Copyright: Chilmark Research© 14

 “We are only as good as
the information we have
delivered at point of
decision.”
- Dr. David Blumenthal
Director ONC, April 2010

February 25, 2011 Copyright: Chilmark Research© 15