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Shine Mathew Sunny (09DM015) Avishek Bhattacharjee (09DM037) Rishikesh Bordoloi (09DM063) Kumar Utkarsha (09DM077) Kaushik Chatterjee (09DM092) Pradipta Roy (09DM112)
About TANISHQ IMC used by TANISHQ Conclusion Suggestions
Total 116 stores in 75 cities First one to introduced the concept of Karat meter in India Factory at Hosur (Tamil Nadu) Tanishq has diversified into two specialty boutiques namely Zoya and Gold Plus .ABOUT TANISHQ Established in Oct. 1995 An umbrella brand of TATA group under Titan Industries Ltd.
IMC USED BY TANISHQ Advertising Sales Promotion Public Relations Direct Marketing Publicity .
) Advertising TVC Print OOH Digital POP Displays .IMC USED BY TANISHQ (CONT.
STORY BOARD .
PRINT AD .
POP DISPLAYS .
: Free Gold Coin Offer.) Sales Promotion GHS Anuttara Other Offers & Schemes E.IMC USED BY TANISHQ (CONT. etc. .. Perfect Gift for your Sister.g.
) Public Relations Festival Celebrations Events .IMC USED BY TANISHQ (CONT.
FESTIVAL & EVENT CELEBRATION DOCTORS¶ DAY .
IMC USED BY TANISHQ (CONT.) Direct Marketing Catalogue Internet Sales .
) Publicity Print Media .IMC USED BY TANISHQ (CONT.
PUBLICITY BY PRINT MEDIA .
The use of online media is very less They prefer print media and OOH over other media tools. .CONCLUSION Tanishq has used all the various IMC tools with variable effectiveness.
SUGGESTION Tanishq should focus more on advertising through digital (online) media such as social networking sites. matrimonial sites etc. .