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AMIT SASMAL ANAND MANDAL
In 1983 sales crossed Rs. In the industry the other . in which "a thick paste of fine wheat flour was boiled and spread out on a plate. In 2004 company has crossed the sale of volume 3 lakh ton biscuit. The word 'Biscotti' is also the generic term for cookies in Italian.36 corer. but do they know how biscuits began? The history of biscuits can be traced back to a recipe created by the Roman chef Apices. Back then. were ideal food to store. In 1994 volumes crossed 1 lakh tons of biscuits.1627202. In 1978 public issue Indian share holding crossed 60%. biscuits were unleavened. Simple or exotic Everybody loves munching on biscuits.295 In 1939 (in the time of 2nd world war) the sales raise exponentially toRs.100 crores . because of their low water content. It achieved 40% of market share in the global market. SECTOR SYNOPSIS: The Britannia industry had started in Kolkata in 1892 with Rs.CONCEPT OF BRITANNIA BISCUIT Sweet or salty. so it has known as a market leader in the file of global market. then served with honey and pepper.during 1944 the sales ramp up by more than 8 times to reach 1." The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice') and 'Coctus' (meaning cooked or baked). Soft or crunchy. hard and thin wafers which. When it had dried and hardened it was cut up and then fried until crisp.
gold Sunfeast .smithkline 08%. but Parle has 30% of market share and the Britannia has 40% market share Parle is biggest threats for Britannia. SUNFEAST . But Britannia has possessed the 2nd position in the world market. Because parle –g biscuit is one of the oldest company in glucose biscuit and Britannia had come in this field in 1997. Nutrie 04%. MAJOR INDUSTRIY CONTRIBUTORS Britannia’s competitors are Parle product ltd .Priya Though Britannia is the oldest company in the Indian market but the company is facing tuff competition. and Anmol and also have some local companies Britannia’s biggest competitor is parle company and also have some other world wide company as Bakeman’s 10%. Parle-G has achieved 1st position in the market with 69% market share in glucose biscuit and Britannia has only 24% market share.ANMOL.Players like PARLR.Kwality 04% Other’s 4% . SURYA FOOD[. .PRIYAGOLD] have a great impact in the market.
Biscuits: Major Players & Market Share Nutrine 4% SmithKline Consumer 8% Bakeman's 10% Kwality 4% Others 4% Britannia 40% Parle 30% Britannia is the market leader in value terms. however. Parle has higher share in terms of volume .
• Pan-India presence with a coverage of tens of thousands of outlets and having one of the strongest distribution networks in the country . during the tragic World War II. In 1999. World Cup Jao" promotion further One of India’s best known brands and also one of the most admired Food Brands in the country. PROFILE The story of one of India's favorite brands reads almost like a fairy tale. The company we all know as Britannia today. more importantly. Britannia was acquiring a reputation for quality and value. Britannia's business was flourishing. with the advent of electricity. 295. • Manufacturing and sourcing locations spread across the length and breadth of the country. Think Better" . As a result. the company unveiled its new corporate identity . But. it became the first company east of the Suez Canal to use imported gas ovens.and made its first foray into the dairy products market. By 1910. and in 1921. The beginnings might have been humble-the dreams were anything but. the "Britannia Khao. the Government reposed its trust in Britannia by contracting it to supply large quantities of "service biscuits" to the armed forces. Britannia mechanized its operations. In 1997. • The Britannia brand is all about eating healthy for leading a better life • Largest company in the Indian Food processing industry whose product range also includes Breads and Cakes."Eat Healthy. Once upon a time. in 1892 to be precise. a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs.
The products are like as we know. PRODUCT OFFERING: EAT HEALTHY THINK BETTER From the tag line of Britannia we can know that it’s only for bakery products like biscuits. . Britannia marie gold Tiger Good day 50-50 Britannia treat Milk bikis Nutri choice Time pass Little heart Nice time Britannia greetings and many more…….• Exporter of key biscuit brands enjoying brand loyalty in export markets.
It is the #1 brand in its category by a long shot. Its taste. crispiness and lightness make it a must for every tea break. . Britannia Marie Gold has maintained its stronghold.and going strong. Today.BRITANNIA MARIE GOLD Britannia's oldest brand enjoys a heritage that spans the last 50 years . the ever-popular Marie Gold is synonymous with the 'Tea Time Biscuit'. In a market swamped with me-too products and where even the name 'Marie' has become generic.
Manufacturer to distributor. SUNFEAST ANMOL and PRIYA GOLD. The company’s distribution channel divided in three levels. The also have targeted to urban. The company’s major competitors are PARLE . Target maximum customer and sale of maximum volume. THE STRATEGY OF BRITANNIA The company’s policy is customer satisfaction with less price as well as quality. urban market and cities and sma The Britannia biscuit is most admiring product and ll town also in village. High promotion for selling the product and achieve maximum market share. The company is facing high competition so the profit margin is low but high turnover. The company wants to reach the product in every segment of customer. Like rural market. rural. The biscuit generally available in every daily needs shop provision stores. distributor to whole seller and whole seller to retailer then the customer. Britannia volume crossed one lakh ton biscuit in 1994 . The company wants to increase the profitability by selling of maximum quantity. grosery shop. Britannia’s all the products we can find in every place. city town and villages area of a market.OUTLET IN THE COUNTRY Britannia is available in all over India.
Beverages and Biscuits and Cereal Products). Bottled Water and Biscuits/Cereals. these are some of the laurels it possesses: • • • No # 1 worldwide in Fresh Dairy Products No # 1 worldwide equally placed in Bottled Water (by volume) No # 2 worldwide in Biscuits and Cereal Products Through its three core businesses (Fresh Dairy Products. Its dominant position worldwide is based on major international brands and on its solid presence in local markets (about 70% of global sales come from brands that are local market leaders). are equal shareholders in ABIL. GROUPE DANONE is committed to improving the lives of people around the world by providing them with better food products. France Australia and many more country. also company crossed the volume of 300000ton selling of biscuit in 2004. .company is enjoying 40% market share.PRSENT AND FUTURE OF BRITANNIA Britannia industries ltd is one of Indies oldest company the company crossed more than 100 year . . GROUPE DANONE is an International FMCG Major specializing in Fresh Dairy Products. One of the World leaders in the food industry. the Britannia company does business in many country as newzland. UK which is a major shareholder in Britannia Industries Limited. GLOBAL EXISTENCE The Wadia Group of India along with Group Dan one of France.not only completed more than century but also achieve huge reputation and brand name now the company has a better position in global market the company was started with Rs 295/in 1892.but now the companies turnover is 23464mn in rupees as per the financial year 2006-2007. a wider variety of flavors and healthier pleasures.
The Company achieved these results despite significant increases in input cost. your Company stabilized and held its overall market share at 31.8% in value for the last year .7% in volume and 38.763 mn increased by 7%.154 mn in the previous year. Operating margin at 10. registering a growth of 13%.179 mn in 2005-06 from Rs 16. impacted by the profit on sale of long term investments that accrued to 'other income' last year. profit before tax and exceptional items at Rs. 1. particularly sugar. supply chain efficiencies and overall cost management resulted in its top line growth and profitability. Despite stiff competition. coupled with aggressive pricing in the industry. Operating profit at Rs 1.COMPANIES FINANCIAL OFFERING Britannia's gross sales turnover increased to Rs 18.9% in the previous year was impacted by the inflation in input costs. fuel and oils.3% in 2005-06 compared with 10. Your Company's focused initiatives on commercializing market place opportunities.958 mn declined by 19% against 2004-05 .
Exports turnover during the year was Rs 111.65 mn in 2004-05.71 mn against Rs 71. . a growth of 56%.
8 Measures of Performance Profit margin Profit before tax & exceptional item Sales + Other Income % 11.5 3.3 15.8 185.SIGNIFICANT RATIOS 2005-06 200405 Measures of Investment Return on equity Profit after tax Equity shareholders' funds % 26.2 .5 Book value per share Shareholders' funds Number of equity shares Rs.7 Dividend cover Earnings per share Dividend (plus tax) per share times 3.7 33. 229.
7 1.4 Current ratio Current assets Current liabilities times 1.5 Stock turnover Sales Stock times 9.9 Tax ratio Tax provision Profit before tax % 27.8 12.5 Founders • Dr.2 36.0 Measures of Financial Status Debt ratio Borrowed capital Equity shareholders' funds % 1.1 0. N Balasubramanian .0 32.Debtors turnover Sales Debtors + Bills receivable times 87.
Jagdish Sheth • Dr. Keki Dadiseth Director • Mr Avijit Deb Director • Mr Stephan Gerlich Director • Mr. Vinita George Director • Chairman • Mr.B Chandrashekhar • Mr Arjun Malhotra • Prof. Sridhar Mitta Board of Directors Name Designation Mr Nusli N Wadia • Ms.• Dr K. A K Hirjee Director • Mr Nimesh N Kampani Director • Mr S S Kelkar Director • Dr. Vijay Kelkar Director .
• Mr Pratap Khanna Director • Mr Jeh Wadia Director • Mr Francois Xavier Director .
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