html MANG INASAL ± Philippine's fastest growing barbeque fast food chain, serving chicken, pork barbeque and other Filipino favorites, was first established on December 12, 2003 in Iloilo City. Currently, there are 306 branches nationwide and with over 8,000 employees system wide. MANG INASAL is doing its share in alleviating the unemployment burden of the country. The presence of every MANG INASAL in a certain area provides not only employment but also opportunities to community members including suppliers of kalamansi, charcoal, banana leaves, vegetables, bamboo sticks, and other ingredients. It also indirectly gives income-generating activities to many. Mang Inasal is operating at the following areas: Bacolod, Iloilo, Roxas, Laguna, Bicutan, Metro Manila, Davao, Cagayan De Oro, Koronadal, Cavite, Cebu, Boracay, Baguio, Pangasinan, Tuguegarao, La Union, Pampanga, Bulacan, Mindoro, Agusan, Zamboanga, Ozamiz, Iligan, Surigao, General Santos, Pagadian, Batangas, Lucena, Naga City, Davao del Norte, Davao del Sur, Tagaytay, Palawan, Tacloban, Ilocos Sur and Tarlac. Mang Inasal is targeting to open 500 stores before 2012. Mang Inasal Iloilo Corporate Office is located at Four-Season Hotel, Delgado St., Iloilo City. The office fax numbers are (033) 508-7111 and (033) 508-5111. We also have our Manila Corporate Office located at 2316 Aurora Boulevard, Tramo St., Pasay City with fax number (02) 854-5692. You can also visit our website at or you can email us at

Our Vision
To be the preferred quick service restaurant of every pinoy everywhere!

Our mission
To consistently provide our customers a great pinoy dining experience

After the success of Mang Inasal. 2003.http://www. Then. It has branches in Delgado. Sia recently received the Urban Leadership Award from the Canadian Urban Institute (CUI). They have Sisig. He took up Architecture instead. he cooked up the idea of operating Mang Inasal. Bihon. It was open for franchise in 2005. It opened on December 12. followed by Mister Labada. Sia's first taste of running a business was when he was 20 years old.the. This honors those who have made .thenewstoday. Sia revived Deco's last September 2007. Batchoy. which has become a modern icon of the Ilonggo culinary culture. His parents are businesspersons and it was expected that he take up some business-related course in college. it branched out to the rest of Visayas. Pecho. Chicken Feet. Pinoy Burger. Pinoy Pampagana.behind. Mindanao and Manila. of course is the use local herbs and spices that make the chicken taste good. Pancit Molo. is originally from Japan. Grilled Pork. Liver and Baticulon. and more. too despite the stiff competition in the grilled food business. Mang Inasal has 23 branches. Fish and Pork Sinigang. is grilled chicken. considered as the original batchoy. Each store employs an average of 40 people. Sia is targeting 100 outlets by 2009. This has become a market for local products needed by the store. then Injap Color Express.sia. Grilled chicken isn't the only fare that Mang Inasal offers. Wings. a photo developing shop. thus generating jobs in the communities where they operate. Pinoy Mirienda. Bangus. Pinoy Panamis. This is the second holding of the Urban Leadership Awards. Mang Inasal is well-received there. Robinsons Mall and Gaisano City. Mang Inasal was instantly loved by Ilonggos. one of the fastest growing food companies in the Philippines. All these are based in Iloilo. inasal. with 10 being franchised.mang. Then. a Laundromat. The chicken is held by a bamboo stick and the rice is wrapped in bamboo leaf. It was at the Four-Season Hotel. his mother's name. The His parents gave his the nickname Injap because Sia is originally from China while Jaruda.html Edgar Sia: The man behind Mang Inasal * Sia recently received the Urban Leadership Award from the Canadian Urban Institute (CUI) Edgar "Injap" Sia II is the man behind Mang Inasal. the specialty of Injap stands for Intsik-Japan.

We diagnose by taking each at a time. Ardy Roberto Philippine Daily Inquirer First Posted 22:45:00 11/11/2010 How can Mang Inasal sustain its success? Your column on Mang Inasal¶s success secret is still the continuing topic of our group¶s conversations.inquirer. would these be the same five secrets that will sustain Mang Inasal¶s future success with Jollibee Foods Corp. Jaro Archdiocesan Social Action Center (JASAC). For a more enlightened answer. for the organization awardees. Iloilo Washington Commercial. We¶re a foursome of Asian Institute of Management (AIM) Master in Entrepreneurship (ME) graduates and you taught our batch. It¶s about µcomplementarities¶ Stanford University professor of micro-economics and ³auctionomics. we need a better foresighting basis for diagnosing what can sustain Mang Inasal¶s success under Jollibee. A particularly appropriate foresighting framework is in micro-economics and another one in the literature on sustainable competitive advantage. Edgar Sia for individual awardees and Iloilo Dinagyang Foundation Incorporated. Ma. SM Waste Market Fair. But we heard as many different answers as there were members. There¶s one question raised during our past two weekly gatherings that we all tried answering. Because we¶re talking about the future. as its new owner?´ A: Conventional wisdom prescribes that to do a good job at managing the future do so via the success of the past. we need a more enlightening framework. So we thought we¶d pass on the question to you: ³Assuming it¶s true that the five secrets you identified as responsible for Mang Inasal¶s Edgar Injap Sia¶s P3billion success were correct. coined the term ³complementarities´ to explain synergies from combining compatible business practices. In the case of Sia¶s Mang Inasal. Taytay sa Kauswagan and Callbox.outstanding contributions to the enhancement of the public realm and the quality of life in the Metro Iloilo-Guimaras By Ned Roberto. Luisa "Marissa" Segovia. But experience tells us that navigating the future with this mindset has proven to be a recipe much more for disaster than for success. its sustained competitive advantage over the seven . Henry Baviera. Sonia Cadornigara. http://business.´ Paul Milgrom. There are 10 awardees from Iloilo City. They are Sia.

(3) Think innovation. As the innovating when it scaled up to 303 stores came from not only repeating each one of its five secrets of success. the surprising effectiveness of his peculiar but unknown way of combining ³ready.inquirer. Copy but add something of value. aim!. it¶s more the mix that counted in the success than the individual elements in that mix. So suppose under Jollibee Foods¶ system of doing marketing (in putting up in the next 300 more Mang Inasal stores) the new Mang Inasal is able to maintain practicing its five success secrets. There was synergy in the way Sia paired the two. fire. Professor Dranove¶s mathematics of probabilities . Now. These are: (1) Ready. And so it must have been with the rest of the mix of his five good but very ordinary business or www. you can gain extraordinary results from just mixing but in the right proportions or levels ordinary means.marketingrx. Dranove is professor of strategy at the Kellogg School at Northwestern University. For example. aim´ with ³work your butt off´ yielded an outcome whose value was greater than the simple sum of the effectiveness of each of these two. We¶ll skip the explanation of each and rely on your memory to remember the Mang Inasal column three Fridays ago (or check out www. Why 70 percent? That¶s the ownership split under the acquisition and assuming that Jollibee Foods will allow the 30 percent owning Sia to have his way 70 percent of the time until the the time the number of stores reaches 300 more. Sia had put to work each one of the five factors of success along with each of the other remaining five practices. Professor Dranove¶s provocative thesis came from his analysis of numerous cases of synergy. The more significant factor was its maintaining the five practices¶ complementarity role for one another in the mix. not a single one of them can be claimed to be a success secret. fire. (4) Think BIG!. According to him. So treated separately. The application and exercise of complementarities have shown that business success such as Mang Inasal comes from Sia¶s creativity. So is sustaining Mang Inasal¶s success in the future just a matter of maintaining the complementarities of its five success secrets and practices? Aren¶t complementarities just another way of saying you¶re managing from the past? Isn¶t this basically imitating the past? It¶s about Synergy and the µMathematics of Probabilities¶ There is some truth in saying this and that¶s why we need to integrate into this discussion David Dranove¶s thinking about sustainable competitive advantage. Assume further that this continuation has a high probability of 70-percent success.) But what needs underscoring at this point is that none of these five practices can be said to be anything new or innovative. the chances of also successfully replicating all five practices in the way that Mang Inasal has done it in its first 303 stores is not going to be 70 percent. and (5) Think marketing. In fact. Let¶s recall those five factors and practices that were supposedly behind Mang Inasal¶s superior competitive advantage. (2) Work your butt off!.

With six instead of five practices to maintain complementarities. Edgar Sia had the enviable knack of choosing the most suitable locations for his first and up to his 303rd store. May 12. Mang Inasal branches in Metro Manila had sprouted like mushrooms. Photos by At Maculangan from Entrepreneur Philippines Magazine. That¶s suitable with respect to his target customer segment. So there¶s just 17-percent chance that Mang Inasal will go on succeeding and repeat its success in its first 300 stores to be true for its next 300 more stores. That¶s risking at less than even chance of winning! What if there are not five but six secrets to Mang Inasal¶s success? And what could the extra one secret be? 6th Secret In Mang Inasal¶s line of business. Mang Inasal will have to shift from single market segment targeting to two or even multiple market segment targeting. Mang Inasal's founder Edgar Injap Sia shares what he did that got restaurant to the place where it is now: In the Big League 1. November 2009 Eight lessons that Mang Inasal's Sia learned from putting up the business to taking it into the big league Out of nowhere. Go.17 or 17 percent.predicts that the likelihood of maintaining the complementarities is 0. when Edgar Injap Sia was offered a 250 sq.70 to the 6th power). the largest fast food chain in the country and has consistently outdone fastfood giant McDonald's in terms of sales and brand recall in the Philippines. Tongues started wagging about the brand becoming the Philippines' next Jollibee. That will impact the 70-percent success ratio and bring it down and therefore further bringing down the 12-percent success ratio. the chances of future success goes down from 17 percent to 12 percent (= 0. But even science is not foolproof. space in the parking building of . 2010 Mang Inasal and his road to success By Kendrick S. It¶s a great marketing story to not have a happy ending. m. All this is a form of foresighting according to marketing science. But succeeding in the next 300 stores will mean that somewhere along the path toward the total 603 stores. we hope Sia¶s and the new Mang Inasal¶s marketing art would remain superior over our marketing science. that¶s choice of good location. Be brave and be bold In 2003. In fact.70 to the 5th power which equals 0.

Sia realized that running a restaurant [See List of 10 restaurants that fit a start-up entrepreneur's budget here ] was no easy task. cleaning. 2. He wanted to esnure that the business was already stable before taking the franchise route. 5. When Mang Inasal was opened for franchising [Read about the Franchise Empire that started with a waffle dream here ] in 2005. the country's biggest franchise organizations. marinating the chicken to be cooked and served at the restaurant the following day. there's a way. . He zeroed in on the native Ilonngo chicken barbeue called inasal in the dialect." he says. Go slow and steady From the very start of Mang Inasal. there were so many customers [Read importance of customer feedback here ] that Sia himself had to help with cooking. the company rapidly expanded-. but he held back until 2005. Refuse to give up After four days of this kind of backbreaking work. but I believed that when there's a will. a lot of people advised him against leasing the property but Sia determined that it had potential. Be ready for backbreaking work During Mang Inasal's first few days of operations. Innovate and start something new While thinking of a concept for the space offered to him. he joined both the Philippine Franchise Association and the Association of Filipino Franchisers Inc. he realized that for that business to succeed. Sia had received a lot of inquiries for franchising. 4. his belief in the promise of the concept kept him going. serving and other tasks in the restaurant during the day. and he contemplated giving up altogether. . we encounetered problems. However. he should innovate and start something new. or two years after starting the business. 3. he had to work at home.and combined it with the familiar fast food dine-in concept. 6. Afterwards.Robinsons Place Iloilo [See Robinsons Mall endorses entrepreneurship to students here ] .a complete surprise for Sia. instead of just copying an existing business concept [See 10 surefire business concepts here ]. Join reputable organizations To help him with his expansion efforts. "We learned along the way.

he says. . Jollibee has completed the purchase of 70% of the Mang Inasal business for P3 billion. Mang Inasal is the only one that tries to promote Filipino cuisine and Filipino values. possibly in the US and Middle East. will continue to hold the remaining 30% interest. Mang Inasal runs a network of 312 stores in the country. "Injap and Ferdinand Sia will ensure that the strengths of Mang Inasal brand and business. Injap Investments Inc. where there are sizeable Filipino populations. a practice that they continued even when rice prices surged last year. This. its growth momentum and the performance of its organization is sustained. Mang Inasal also operates 2 commissaries. Stand out Among the country's top fast food chains. sets them apart from all the other fast food chains. In addition. "JFC will focus on using its scale and resources to help boost the Mang Inasal businesses in the following areas: finding more and even better store locations. lowering raw material and supply prices. identifying more franchisees. improving its financial and management information system and eventually bringing Mang Inasal to the United States to serve the Filipino consumers there. Sia is also looking at international expansion. one in Iloilo City and another in Taguig. while Ferdinand Sia has been appointed as chief operating officer. Continue to look for opportunities Sia says expansion will continue with a hundred more outlets planned for 2010.7." Tan Caktiong said. It expects to have a total of 340 stores by the end of 2010. A third commissary in Davao del Norte is expected to be operational by end-November. Their remaining as leaders of Mang Inasal has been a critical condition to JFC's acquisition of 70% of the business." Jollibee chairman Tony Tan Caktiong said in a statement Posted at 11/23/2010 8:09 PM | Updated as of 11/23/2010 10:57 PM MANILA. Mang Inasal founder Edgar Sia II has been appointed president of the chicken barbecue chain. of which 28 are company-owned and 284 are franchised stores. which are mostly Western-themed. Philippines . 8. he introduced an innovation that quickly and rapidly appealed to Pinoys who typically like a heavy meal: Mang Inasal was the first quick service restaurant to offer unlimited rice to patrons. Jollibee plans to open Mang Inasal stores in US abs-cbnNEWS.Jollibee Foods Corp. Taking the company public through an initial public offering [Read the First SME that went public here ] is also a step Sis is considering. Metro Manila. is planning to bring its newly acquired chicken barbecue chain Mang Inasal to the United States to cater to the large number of Filipinos there.

In the US. mack's chicken inasal 4 *****Sad to say. Filipino food in lau pa sat. chicken inasal in Singapore. has a total of 1. Mang Roger and Jolly V. on the other hand. But when I visited the place last Friday (25 April 2008 ) I was actually surprised to see Mack¶s Chicken Inasal ATBP. macks Filipino Food (Chicken Inasal ATBP) in Lau Pa Sat« Mack·s Singapore!!! Posted: April 28. Mack¶s is now closed***** So we all know there are three (3) Filipino Food Stalls in Lau Pa Sat (Singapore. It¶s a small stall which is hard to miss.Jollibee. and 375 stores abroad. near Raffles Place MRT Station). .578 stores in the country. 2008 by ice15 in filipino food in singapore Tags: pinoy food in singapore. it operates 38 Red Ribbon and 26 Jollibee stores. chicken inasal. we have Panyeros. lau pa sat. http://ice15.wordpress. Better give them a visit if you are in the area and I suggest that you go there around dinner time.They not only have Chicken Inasal. they also have Tapsilog (Beef. Fried Rice and Fried Egg) and other ³*silog meals´. .flickr.

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